Graham Staplehurst's guest appearances

Graham Staplehurst

The GROGNARD Files

Sleeping Barber Podcast

Tim Harford

Chris Walker

Dave Chapman

Jonathan Green

Jon Hancock

Mike Mason

Eric Lamoureux

Ian Livingstone

Dan White

Ian Barnard

Ian Cooper

Michael O’Brien

Lynne Hardy

Gareth Hanrahan

Chris Klug

OwlTail

The Sleeping Barber podcast welcomes Graham Staplehurst, Director of Thought Leadership at BrandZ Kantar, and Jorge Alagon, Global Head of Data Science Innovations at Kantar. On this episode, we discuss the 2022 Global Brandz Report and decouple the 'Meaningful Difference Framework.' We also discuss what it means for brands to be salient, meaningful, and different, as well as how they can use the framework to create value. It is a fantastic conversation that we're confident you will enjoy. ____________ Our Guests: Follow Graham Staplehurst on LinkedIn: https://www.linkedin.com/in/gstaplehurst/ Follow Jorge Alagon on LinkedIn: https://www.linkedin.com/in/jalagon/  The 2022 Global BrandZ Report: https://www.kantar.com/campaigns/brandz/global The Meaningful Difference Framework: https://kantaraustralia.com/kantar-millward-browns-meaningfully-different-framework-receives-marketing-accountability-standards-board-accreditation/ ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Timestamps  0:43 - Introduction to Graham Staplehurst and Jorge Alagon 2:34 - The Brandz Model and tracking the value of brands 4:27 - What is the vision of Brandz? 6:50 - How are brands valued? 9:20 - What makes Kantar's database valuable? 13:20 - What is the meaningful difference framework? 20:00 - What other attributes were considered for the meaningful difference framework? 25:20 - Understanding salience 28:42 - How does emotion stand as an attribute within the meaningful difference framework? 35:00 - Are brands really important? What does neuroscience say? 37:00 - How do brands create value? 39:30 - What are the important attributes marketers should be applying? 47:40 - How do you weigh the meaningful difference attributes against one another? 50:40 - How is 'difference' defined in the meaningful difference framework? 56:00 - The attributes help nudge consumers 56:45 - How actionable are the three core attributes? 01:00 - How to think about being meaningful as a brand 01:01 - Are there nuances between B2B and B2B industries? 01:09 - Post pod discussion   Send in a voice message: https://anchor.fm/sleeping-barber-podcast/message

The Sleeping Barber podcast welcomes Graham Staplehurst, Director of Thought Leadership at BrandZ Kantar, and Jorge Alagon, Global Head of Data Science Innovations at Kantar. On this episode, we discuss the 2022 Global Brandz Report and decouple the 'Meaningful Difference Framework.' We also discuss what it means for brands to be salient, meaningful, and different, as well as how they can use the framework to create value. It is a fantastic conversation that we're confident you will enjoy. ____________ Our Guests: Follow Graham Staplehurst on LinkedIn: <a href="https://www.linkedin.com/in/gstaplehurst/" rel="nofollow" target="_blank">https://www.linkedin.com/in/gstaplehurst/</a> Follow Jorge Alagon on LinkedIn: <a href="https://www.linkedin.com/in/jalagon/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jalagon/</a> The 2022 Global BrandZ Report: <a href="https://www.kantar.com/campaigns/brandz/global" rel="nofollow" target="_blank">https://www.kantar.com/campaigns/brandz/global</a> The Meaningful Difference Framework: <a href="https://kantaraustralia.com/kantar-millward-browns-meaningfully-different-framework-receives-marketing-accountability-standards-board-accreditation/" rel="nofollow" target="_blank">https://kantaraustralia.com/kantar-millward-browns-meaningfully-different-framework-receives-marketing-accountability-standards-board-accreditation/</a> ____________ The Sleeping Barber Podcast: Follow our updates here: <a href="https://www.linkedin.com/company/sleeping-barber/" rel="nofollow" target="_blank">https://www.linkedin.com/company/sleeping-barber/</a> Get in touch with our hosts: Marc Binkley: <a href="https://www.linkedin.com/in/marcbinkley/" rel="nofollow" target="_blank">https://www.linkedin.com/in/marcbinkley/</a> Vassilis Douros: <a href="https://www.linkedin.com/in/vassilisdouros/" rel="nofollow" target="_blank">https://www.linkedin.com/in/vassilisdouros/</a> ____________ Timestamps <ul> <li>0:43 - Introduction to Graham Staplehurst and Jorge Alagon</li> <li>2:34 - The Brandz Model and tracking the value of brands</li> <li>4:27 - What is the vision of Brandz?</li> <li>6:50 - How are brands valued?</li> <li>9:20 - What makes Kantar's database valuable?</li> <li>13:20 - What is the meaningful difference framework?</li> <li>20:00 - What other attributes were considered for the meaningful difference framework?</li> <li>25:20 - Understanding salience</li> <li>28:42 - How does emotion stand as an attribute within the meaningful difference framework?</li> <li>35:00 - Are brands really important? What does neuroscience say?</li> <li>37:00 - How do brands create value?</li> <li>39:30 - What are the important attributes marketers should be applying?</li> <li>47:40 - How do you weigh the meaningful difference attributes against one another?</li> <li>50:40 - How is 'difference' defined in the meaningful difference framework?</li> <li>56:00 - The attributes help nudge consumers</li> <li>56:45 - How actionable are the three core attributes?</li> <li>01:00 - How to think about being meaningful as a brand</li> <li>01:01 - Are there nuances between B2B and B2B industries?</li> <li>01:09 - Post pod discussion </li> </ul> Send in a voice message: <a href="https://anchor.fm/sleeping-barber-podcast/message" rel="nofollow" target="_blank">https://anchor.fm/sleeping-barber-podcast/message</a>

SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon 

Robin of Sherwood (with Graham Staplehurst)Download Episode INTRO: In this episode we are continuing our exploration of the context of gaming in the eighties, by looking at one of the TV series that influenced how we played. POTTED HISTORY: This is a quick summary of how the programme came to be made and a bit of background about Richard Carpenter. If you’d like to know more, I recommend the wonderful, comprehensive books by Andrew Orton  OPEN BOX: Graham Staplehurst talks about his writing in fanzines, for MERP and his role in bringing Robin of Sherwood to life in RPGs. He mentions Other Minds magazine and the audio dramas available from Spiteful Puppet. GROGGLEBOX: A new feature. Blythy and Ed join Dirk to do a commentary on The Seven Poor Knights from Acre episode. OUTRO: A quick update on our latest projects. Also a shout out for The Lost Art of Ray Willner: The Adventures of Robin Hood. 

Robin of Sherwood (with Graham Staplehurst) <a href="https://thegrognardfiles.com/wp-content/uploads/2019/02/Episode-27-Part-1-Robin-of-Sherwood-with-Graham-Staplehurst-17_02_2019-11.16.m4a" rel="nofollow" target="_blank">Download Episode</a> INTRO: In this episode we are continuing our exploration of the context of gaming in the eighties, by looking at one of the TV series that influenced how we played. POTTED HISTORY: This is a quick summary of how the programme came to be made and a bit of background about Richard Carpenter. If you’d like to know more, I recommend the wonderful, comprehensive books by <a href="https://www.goodreads.com/book/show/22071606-hooded-man" rel="nofollow" target="_blank">Andrew Orton </a> OPEN BOX: Graham Staplehurst talks about his writing in fanzines, for MERP and his role in bringing Robin of Sherwood to life in RPGs. He mentions <a href="https://www.scribd.com/document/58162191/MERP-Other-Minds-Magazine-Issue-01" rel="nofollow" target="_blank">Other Minds</a> magazine and the audio dramas <a href="https://spitefulpuppet.com" rel="nofollow" target="_blank">available from Spiteful Puppet.</a> GROGGLEBOX: A new feature. Blythy and Ed join Dirk to do a commentary on The Seven Poor Knights from Acre episode. OUTRO: A quick update on our <a href="https://www.patreon.com/theGROGNARDfiles" rel="nofollow" target="_blank">latest projects</a>. Also a shout out for <a href="http://www.picturethispress.com/the-lost-art-of-ray-willner-the-adventures-of-robin-hood/" rel="nofollow" target="_blank">The Lost Art of Ray Willner: The Adventures of Robin Hood.</a>

Episode 27 (Part One) Robin of Sherwood (with Graham Staplehurst)