Aji Ghose's guest appearances

Aji Ghose

Happy Market Research Podcast

Radio NewMR Podcast

David Garcia

Steve Portigal

James Taylor

John Martin

Tom Anderson

Matt Lucas

Don Golden

David Wolfe

Richard Merrick

Nick Graham

Jessica Richards

Kristi Zuhlke

Harry Brignull

Emmanuel Probst

Stuart Crane

OwlTail

My guest today is Aji Ghose, PhD in computational cognitive modeling, and is Head of Research and Data Science at Sky. Sky is a media and telecommunications conglomerate owned by Comcast and headquartered in London. Sky is Europe's largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees as of 2019.Find Aji Online:Twitter: www.twitter.com/ai_modeller Website: www.sky.com Find Jamin Online:Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode’s Sponsor:This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.[00:00]On episode 232, I'm interviewing Aji Ghose, Head of Research and Data Scientist at Sky, but first a word from our sponsor. [00:10]This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent.  This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly.  I would appreciate it.  Jamin@HubUx.com   [01:34]Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research Podcast. My guest today is  Aji Ghose, Ph.D., in computational cognitive modeling, grounded semantics, machine learning, Head of Research and Data Science at Sky. Sky is a media and telecommunications company. It's owned by Comcast and headquartered in London. Sky is Europe's largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees as of 2019. Aji, thanks very much for joining me on the Happy Market Research Podcast. [02:13]Thanks for having me.[02:15]I'd like to start out with getting a little bit of context about yourself. Tell us a little bit about your early days, your parents, maybe how they informed your current career. [02:22]Sure. So, I grew up in Vienna, Austria, and my mom was a math teacher. So from quite an early age, I was used to seeing a lot of numerical books around the house and just got a sort of flavor for numerical puzzles and those kinds of things. And my dad was retired. Both are retired now. My dad was a diplomat for the U.N., so was pretty much in civil service for about 35 years and was more interested in politics and diplomacy, etc. And for me the contrast between the world of diplomacy versus math was quite straightforward. I found one really boring, and I really liked other. Clearly, I went for the more mathematical route. [03:11]Thinking about like math, a lot of people would...

My guest today is Aji Ghose, PhD in computational cognitive modeling, and is Head of Research and Data Science at Sky. Sky is a media and telecommunications conglomerate owned by Comcast and headquartered in London. Sky is Europe's largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees as of 2019. Find Aji Online: Twitter: <a href="http://www.twitter.com/ai_modeller" rel="nofollow" target="_blank">www.twitter.com/ai_modeller</a>  Website: <a href="http://www.sky.com" rel="nofollow" target="_blank">www.sky.com</a> Find Jamin Online: Email: jamin@happymr.com  LinkedIn: <a href="http://www.linkedin.com/in/jaminbrazil" rel="nofollow" target="_blank">www.linkedin.com/in/jaminbrazil</a> Twitter: <a href="http://www.twitter.com/jaminbrazil" rel="nofollow" target="_blank">www.twitter.com/jaminbrazil</a>  Find Us Online:  Twitter: <a href="http://www.twitter.com/happymrxp" rel="nofollow" target="_blank">www.twitter.com/happymrxp</a>  LinkedIn: <a href="http://www.linkedin.com/company/happymarketresearch" rel="nofollow" target="_blank">www.linkedin.com/company/happymarketresearch</a>  Facebook: <a href="http://www.facebook.com/happymrxp" rel="nofollow" target="_blank">www.facebook.com/happymrxp</a>  Website: <a href="http://www.happymr.com" rel="nofollow" target="_blank">www.happymr.com</a>  This Episode’s Sponsor: This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit <a href="http://HubUx.com" rel="nofollow" target="_blank">HubUx.com</a>. [00:00] On episode 232, I'm interviewing Aji Ghose, Head of Research and Data Scientist at Sky, but first a word from our sponsor.  [00:10] This episode is brought to you by HubUx.  HubUx is a productivity tool for qualitative research.  It creates a seamless workflow across your tools and team.  Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research.  The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace.  So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx.  If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com    [01:34] Hi, I'm Jamie Brazil, and you're listening to the Happy Market Research Podcast. My guest today is Aji Ghose, Ph.D., in computational cognitive modeling, grounded semantics, machine learning, Head of Research and Data Science at Sky. Sky is a media and telecommunications company. It's owned by Comcast and headquartered in London. Sky is Europe's largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees as of 2019. Aji, thanks very much for joining me on the Happy Market Research Podcast. [02:13] Thanks for having me. [02:15] I'd like to start out with getting a little bit of context about yourself. Tell us a little bit about your early days, your parents, maybe how they informed your current career. [02:22] Sure. So, I grew up in Vienna, Austria, and my mom was a math teacher. So from quite an early age, I was used to seeing a lot of numerical books around the house and just got a sort of flavor for numerical puzzles and those kinds of things. And my dad was retired. Both are retired now. My dad was a diplomat for the U.N., so was pretty much in civil service for about 35 years and was more interested in politics and diplomacy, etc. And for me the contrast between the world of diplomacy versus math was quite straightforward. I found one really boring, and I really liked other. Clearly, I went for the more mathematical route.  [03:11] Thinking about like math, a lot of people would...

Ep. 232 - Aji Ghose - How Sky is Using a Mix Methodological Approach to get a Complete View of the Customer, and How You Can Too