Jessica Gleim's guest appearances

Jessica Gleim

The Blogger Genius Podcast with Jillian Leslie

Book Your Dream Clients Podcast

The Design Business Show

Amy Christie

John Lee Dumas

Leslie Samuel

Kate Ahl

Matt Molen

Danielle Liss

Andrew Wilder

Donna Serdula

Amber-Lee Lyons

Angela Davis

Kate Kordsmeier

Tracy O’Malley

Kelly Roach

Gina Bianchini

Katie Scott

OwlTail

Running ads can be fun, exciting, challenging, and let's just be honest, expensive. And if you're not keeping up with what's working and how to make the most out of every dollar you spend, you're missing out!   On this episode of the Book Your Dream Clients podcast I'm chatting with Jessica and Amy all about Facebook, Instagram, Pinterest, and TikTok ads and how to choose which platform to invest in and what kind of ads to run in each one.   We are Jessica Gleim (sounds like slime) and Amy Christie. We united in our love of creative thinking, life enthusiasm and problem-solving. We’re all about empowering women entrepreneurs and helping them build successful businesses that make a positive impact on the world around us. Our obsession is omnichannel ad strategy for profitable growth and we work with direct-to-consumer eCommerce brands to do just that. We are passionate about problem solving, thinking creatively and working with our clients in meaningful and purposeful ways. Helping other build and achieve their dreams makes our dreams come true.   Visit their website: https://www.flairst.com/ Instagram: https://www.instagram.com/flairstco/

Running ads can be fun, exciting, challenging, and let's just be honest, expensive. And if you're not keeping up with what's working and how to make the most out of every dollar you spend, you're missing out! On this episode of the Book Your Dream Clients podcast I'm chatting with Jessica and Amy all about Facebook, Instagram, Pinterest, and TikTok ads and how to choose which platform to invest in and what kind of ads to run in each one. We are Jessica Gleim (sounds like slime) and Amy Christie. We united in our love of creative thinking, life enthusiasm and problem-solving. We’re all about empowering women entrepreneurs and helping them build successful businesses that make a positive impact on the world around us. Our obsession is omnichannel ad strategy for profitable growth and we work with direct-to-consumer eCommerce brands to do just that. We are passionate about problem solving, thinking creatively and working with our clients in meaningful and purposeful ways. Helping other build and achieve their dreams makes our dreams come true. Visit their website: <a href="https://www.flairst.com/" rel="nofollow" target="_blank">https://www.flairst.com/</a> Instagram: <a href="https://www.instagram.com/flairstco/" rel="nofollow" target="_blank">https://www.instagram.com/flairstco/</a>

How to Run Ads That Convert With Amy Christie and Jessica Gleim

In today’s world, as a blogger or creative entrepreneur, you need a creative marketing strategy to get your site found. In this episode, we're talking about how digital advertising can boost your business (even if you don't sell anything).  Today I am interviewing Jessica Gleim and Amy Christie, the co-founders of Flairst Creative Collective. These women are digital marketers who know their stuff! Why Is Online Advertising So Powerful?  People today spend more time on digital devices than ever before.  Being able to take advantage of that, and market to people who are already on different platforms just makes sense.  Digital marketing is also powerful because we have never been able to micro-track people in the way that we can now. We can choose who we want to show our ads to.  Google, Pinterest, Facebook, etc… all have their own ad platforms, and those ad platforms are all tools in your toolbox to help you reach people.  Ads Without Product to Sell  Even if you don’t have a product you are selling, sponsors and brands want to work with people who have good traffic coming to their site.  Using digital ads will increase your traffic and make more people aware of your brand.  This will bring you more money from the ads on your site and, more importantly, you'll have higher metrics to share with brands. Conversion From Ad to Sales  If you sell a product, even if it is a cheaper product, you should run ads as well.  If you have an eBook that you are selling for $6.99 and can run an ad for 75 cents, all the rest is just residual income. Figure out what it would cost you to get the conversion from ad to sale.  Your cheaper products could lead to the customer ultimately buying your larger and more expensive products.  DIY-ing Your Digital Marketing There is a lot of testing involved in digital marketing but most marketers have to be budget-conscious.  You don’t have to spend a lot to learn how to use digital ads for your site.  Here are the steps Jessica and Amy laid out for us:  Start with the top of your funnel - the cold traffic you are trying to bring into your website. Build a small campaign - try a few different creatives (ads) on a few different audiences.  Let your campaign run for a couple of weeks - find out which audience responded to which creative.   Using Facebook Campaigns Jessica and Amy used Facebook campaigns to send traffic to MiloTree. They started with cold audiences to try and get pixeled (which is Facebook's version of Google analytics).  The pixel allows them to learn more about the audience that is visiting our site. The number one mistake people make when running Facebook ads is not optimizing their ads correctly.  You have to know what the objective of your ad is.  The objective of the Facebook campaigns for MiloTree is both awareness and traffic. They want to draw attention to MiloTree and then send them to the site.  Because you put time, work, and money into your ads, it is not enough to just raise awareness. There have to be conversions to make it worth it! Tracking The Funnel  Another benefit of digital marketing is the ability to keep track of the people in your funnel.  Through the Facebook pixel, you will know when anyone in your funnel fills out your opt-in, completes a purchase, or if someone abandons their cart on your site.  There are a few things you need to understand when setting up digital ads:  The objective of your ads The customer buying cycle What the stages of your funnel should be How to build ad campaigns within your Facebook manager  Becoming Confident in Digital Marketing  Everyone is spending time on a digital device at some point during their day.  There is so much content and so much competition in almost every industry that it is sometimes hard to maintain your SEO strategy and ranking.  If you are coming into this with a new idea or a fresh take on something, it can be hard with the current algorithms to show up.  This is why paid advertising is so important.  Jessica and Amy want entrepreneurs and business owners to feel confident that they can convert customers using these ad platforms successfully, as it continues to get harder to rank organically.  They will be coming out with a course soon to help you create your own digital ad funnels, so learn more at Flairst Creative Collective.  What Type of Online Entrepreneur is MiloTree Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by converting your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. Sign up for MiloTree now and get your first 30 DAYS FREE! Timestamp  Intro  10:35  Why Is Online Advertising So Powerful?  12:20  Ads Without Products to Sell  15:33  Conversion From Ad to Sales  21:45 DIY-ing Your Digital Marketing 25:46 Using Facebook Campaigns  34:40 Tracking The Funnel  40:16 Becoming Confident in Digital Marketing    Read the podcast transcript HERE: TOP 4 TAKEAWAYS  Digital marketing is powerful because it allows you to market your business on multiple platforms as well as track the audience who sees your ads. Even if you don’t have a product to sell, digital ads bring traffic to your site which increases the metrics that brands want to see in order to offer you sponsored campaigns. You don’t have to spend a ton of money when you’re starting out; most online entrepreneurs are very budget-conscious. The #1 problem with running ads is not having a clear objective when you start and therefore wasting a bunch of money. 

In today’s world, as a blogger or creative entrepreneur, you need a creative marketing strategy to get your site found. In this episode, we're talking about how digital advertising can boost your business (even if you don't sell anything).  Today I am interviewing Jessica Gleim and Amy Christie, the co-founders of <a href="https://www.flairst.com/" rel="noopener noreferrer nofollow" target="_blank">Flairst Creative Collective</a>. These women are digital marketers who know their stuff! Why Is Online Advertising So Powerful?  People today spend more time on digital devices than ever before.  Being able to take advantage of that, and market to people who are already on different platforms just makes sense.  Digital marketing is also powerful because we have never been able to micro-track people in the way that we can now. We can choose who we want to show our ads to.  Google, Pinterest, Facebook, etc… all have their own ad platforms, and those ad platforms are all tools in your toolbox to help you reach people.  Ads Without Product to Sell  Even if you don’t have a product you are selling, sponsors and brands want to work with people who have good traffic coming to their site.  Using digital ads will increase your traffic and make more people aware of your brand.  This will bring you more money from the ads on your site and, more importantly, you'll have higher metrics to share with brands. Conversion From Ad to Sales  If you sell a product, even if it is a cheaper product, you should run ads as well.  If you have an eBook that you are selling for $6.99 and can run an ad for 75 cents, all the rest is just residual income. Figure out what it would cost you to get the conversion from ad to sale.  Your cheaper products could lead to the customer ultimately buying your larger and more expensive products.  DIY-ing Your Digital Marketing There is a lot of testing involved in digital marketing but most marketers have to be budget-conscious.  You don’t have to spend a lot to learn how to use digital ads for your site.  Here are the steps Jessica and Amy laid out for us: <ul> <li>Start with the top of your funnel - the cold traffic you are trying to bring into your website.</li> <li>Build a small campaign - try a few different creatives (ads) on a few different audiences. </li> <li>Let your campaign run for a couple of weeks - find out which audience responded to which creative. </li> </ul> Using Facebook Campaigns Jessica and Amy used Facebook campaigns to send traffic to MiloTree. They started with cold audiences to try and get pixeled (which is Facebook's version of Google analytics).  The pixel allows them to learn more about the audience that is visiting our site. The number one mistake people make when running Facebook ads is not optimizing their ads correctly.  You have to know what the objective of your ad is.  The objective of the Facebook campaigns for MiloTree is both awareness and traffic. They want to draw attention to MiloTree and then send them to the site.  Because you put time, work, and money into your ads, it is not enough to just raise awareness. There have to be conversions to make it worth it! Tracking The Funnel  Another benefit of digital marketing is the ability to keep track of the people in your funnel.  Through the Facebook pixel, you will know when anyone in your funnel fills out your opt-in, completes a purchase, or if someone abandons their cart on your site.  There are a few things you need to understand when setting up digital ads: <ul> <li>The objective of your ads</li> <li>The customer buying cycle</li> <li>What the stages of your funnel should be</li> <li>How to build ad campaigns within your Facebook manager</li> </ul> Becoming Confident in Digital Marketing  Everyone is spending time on a digital device at some point during their day.  There is so much content and so much competition in almost every industry that it is sometimes hard to maintain your SEO strategy and ranking.  If you are coming into this with a new idea or a fresh take on something, it can be hard with the current algorithms to show up.  This is why paid advertising is so important.  Jessica and Amy want entrepreneurs and business owners to feel confident that they can convert customers using these ad platforms successfully, as it continues to get harder to rank organically.  They will be coming out with a course soon to help you create your own digital ad funnels, so learn more at <a href="https://flairst.com/" rel="noopener noreferrer nofollow" target="_blank">Flairst Creative Collective</a>. What Type of Online Entrepreneur is <a href="https://milotree.com/widgets/0" rel="nofollow" target="_blank">MiloTree</a> Right For? Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more? Let your MiloTree pop-ups help you get to that next level by converting your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook and YouTube. Sign up today! Install your MiloTree pop-ups on your site in under two minutes. <a href="https://milotree.com/" rel="noopener noreferrer nofollow" target="_blank">Sign up for MiloTree</a> now and get your first 30 DAYS FREE! Timestamp <ul> <li>Intro </li> <li>10:35  Why Is Online Advertising So Powerful? </li> <li>12:20  Ads Without Products to Sell </li> <li>15:33  Conversion From Ad to Sales </li> <li>21:45 DIY-ing Your Digital Marketing</li> <li>25:46 Using Facebook Campaigns </li> <li>34:40 Tracking The Funnel </li> <li>40:16 Becoming Confident in Digital Marketing </li> </ul> <a href="https://milotree.com/page/transcript-for-episode-075-interview-with-jessica-gleim-amy-christie-on-how-digital-advertising-can-grow-your-business/" rel="nofollow" target="_blank"> Read the podcast transcript HERE:</a> TOP 4 TAKEAWAYS <ol> <li>Digital marketing is powerful because it allows you to market your business on multiple platforms as well as track the audience who sees your ads.</li> <li>Even if you don’t have a product to sell, digital ads bring traffic to your site which increases the metrics that brands want to see in order to offer you sponsored campaigns.</li> <li>You don’t have to spend a ton of money when you’re starting out; most online entrepreneurs are very budget-conscious.</li> <li>The #1 problem with running ads is not having a clear objective when you start and therefore wasting a bunch of money.</li> </ol>

#075: How to Boost Your Business with Digital Ads with Jessica Gleim & Amy Christie