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Katherine Prescott

9 Podcast Episodes

Latest 6 Nov 2021 | Updated Daily

Weekly hand curated podcast episodes for learning

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Recap of Lunchtime Live with Katherine Prescott

Journey to $100 Million

Every Friday we host a livestream on Facebook and stream it on Twitch, Twitter, and YouTube. Recently we had the pleasure of hosting Katherine Prescott on our livestream. She is the founder of voicebrew.com, which is a website that sends out regular updates on new features of Amazon Echo and Alexa.Erik learned a couple of very valuable things from Katherine. The first is that your advertising, whether it's traditional ads, digital ads, or even your website, needs to have at least one very clear call to action (CTA). A call to action is something you want the consumer to do upon viewing your ad or visiting your site. It could be to call you, sign up for a newsletter, or fill out a contact form. The point is the CTA needs to be clear and effective. Erik was surprised to see Katherine has one CTA on her website and that’s to sign up for her newsletter. In fact, that is the only major thing on her homepage, which he thinks is pretty clever.The other thing he learned was she has one of those pop-ups on her website directing people to sign up for the newsletter. He admitted he thinks those are annoying, and she agreed. But, she also told him that pop-up works better than any other CTA she has on her site, and she gets better subscribers out of it, who open her emails more, and stay subscribed longer.—Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.— Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.—For more information on the show, and to check out past episodes, go to journeyto100million.com!

5mins

20 Jul 2020

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What Consumers Want to Know About Voice with Katherine Prescott, Founder & Editor at VoiceBrew

Inside VOICE

Katherine Prescott went to Harvard and worked in the Hedge Fund world for a long time. She talks about her journey into voice, why she chose to focus on Amazon Alexa, how she's building a community of consumers wanting to learn more about voice, what trends and questions she's getting from her community about voice, why she's also a lover of smart homes and some of her favorite Alexa skills right now. Join us for Voice Talks Presented by Google Assistant!  Register for this free event here. Will you be joining us for our virtual event, VOICE Global on June 9th?  Learn more and sign up here. Want the chance to speak at VOICE 2020?  Call for proposals is open until June 12, 2020.  Get them in here!

23mins

27 May 2020

Similar People

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002 - Katherine Prescott - Multimodal Use Cases

Future Ear Radio

Guest: Katherine Prescott - Founder & Editor of Voicebrew Topic: Multimodal Smart Speaker Growth Building off their discussion in the previous episode, Katherine and Dave now begin to explore some of the unique use cases that multimodal smart speakers are enabling. They chat about The Food Network Kitchen, an on-demand service that will be deeply integrated into Alexa and really illustrate the evolution of smart speaker devices, as well as other unique use cases specific to multi-modal smart speakers. --- Send in a voice message: https://anchor.fm/futureear/message

16mins

21 Nov 2019

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001 - Katherine Prescott - The Multimodal Growth Story

Future Ear Radio

Guest: Katherine Prescott - Founder & Editor of Voicebrew Topic: Multimodal Smart Speaker Growth  Katherine and Dave highlight the recent Canalys report which stated that smart display shipment share crossed 20% of all devices shipped. The two discuss what it means now that the era of multimodal Voice First devices is officially here. Follow Katherine on Twitter: @kbprescott--- Send in a voice message: https://anchor.fm/futureear/message

13mins

20 Nov 2019

Most Popular

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200 Ways to Use Alexa with Bradley Metrock and Katherine Prescott

Voice in Canada Podcast

In this episode, Teri welcomes Bradley Metrock of Score Publishing and Katherine Prescott of VoiceBrew, to talk about their incredible work in the voice space. Welcome, Bradley and Katherine!Bradley is the CEO of Score Publishing and the VoiceFirst.FM network while Katherine is the Founder/Editor of VoiceBrew.Bradley recently wrote a book about some of the things that we can do with our Echo devices, and Katherine wrote the forward for the book. Their work in the voicefirst world is geared towards helping regular non-techie people learn how to use Alexa and voice technology.VoiceBrewIt’s a daily email newsletter that helps people get the most out of Alexa. They also publish comprehensive guides on their website covering almost all of Alexa’s key features.They now have over 25,000 email subscribers.Brad’s Alexa BookBrad wanted to write an Alexa instruction manual because he saw a need for it, and it eventually morphed into the book called “More Than Just Weather and Music: 200 Ways to Use Alexa”The book showcases the breadth of use for Alexa covering areas like healthcare, coronary, banking, publishing, and automotive.The way most people use voice technology today is similar to how most people used the internet in the 90s. They are only asking Alexa what the weather is or to play some music. This is because they don’t know what skills or commands to use.Narrowing Down to 200 Ways to Use AlexaNarrowing the list down for Bradley and his team was tough. He had skills developers asking him where their skill was in the book if he hadn’t put it among the 200.They focused more on the quality of the skills and only included those that had positive reviews (based on their quality) in the skills store. They mainly looked at whether the recent reviews were good, but also checked if the recent bad reviews were based on the quality of the skill, if not, the skill would qualify for the list.Brad also wanted to include skills that are good but haven’t gained visibility among users. They include Daddy Saturday which compliments a book titled “Daddy Saturday”, Where the Beef? and The Reuters flash briefing.The 200 ways to use Alexa include 175 Alexa skills and 25 Alexa built in functions.Katherine’s favorite kids’ skills were included in the list. They include Kids Court, Chompers, and Choose Your Own Adventure.Brad asked Katherine to write the forward for the book because VoiceBrew’s brand orientation is aligned with what the book is about.The Need for Skills DiscoverabilityWhen Brad got into publishing, he discovered the iBooks software by Apple which people were using to create interactive content. A lot of people were creating incredible multimedia, driven and interactive content, but they were having a huge discoverability problem.Eventually the whole ecosystem died because post-Jobs Apple didn’t know what to do with it. Brad sees a lot of parallels with Alexa in that regard, and therefor believes it’s very necessary to create the Alexa skills lists for enhanced discoverability.Katherine believes discoverability is challenging for voicefirst experiences because with voice, content is pulled by users as opposed to how content is pushed to them by social media platforms. She advises that Alexa skills creators should think about what distribution strategies they will use in order to ensure that their skills are highly discoverable.List of resources mentioned in this episodeThe Comprehensive Flash Briefing Formula CourseVocalID Websitewww.ThisWeekinVoice.comwww.ProjectVoice.aiVoiceBrew WebsiteKatherine on TwitterOther useful resources:Voice in Canada: The Flash BriefingComplete List of Alexa CommandsAlexa-Enabled and Controlled Devices in CanadaTeri Fisher on TwitterAlexa in Canada on TwitterAlexa in Canada Facebook PageAlexa in Canada Community Group on FacebookAlexa in Canada on InstagramPlease leave a review on iTunesShopping on Amazon.ca See acast.com/privacy for privacy and opt-out information.

39mins

5 Nov 2019

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Echo Frames - Katherine Prescott

Voice Marketing with Emily Binder

Future of Voice Assistants- Ep 54 clip about Echo Frames - Katherine Prescott, VoiceBrewMultimodal on the go with Echo Frames: no more phone grabbing?Hear the full episode here - about: One or Many Voice Assistants?Guests:Dave KempKatherine PrescottSubscribe to this Flash Briefing on Alexa See acast.com/privacy for privacy and opt-out information.

1min

17 Oct 2019

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054 - Will You Use One Voice Assistant or Many? Dave Kemp and Katherine Prescott

Beetle Moment Marketing Podcast

Topics:Whether should brands create their own mini voice assistants like Beeb - which kind of brands should consider this? Katherine explainsThe newly announced Interoperability Initiative will strive to ensure that voice activated devices will work with multiple digital assistants like Alexa and Siri at the same time.The two camps regarding what the voice-first future holds:A) People will mainly interact with just one assistant (see Adam Cheyer, co-founder of Siri Inc.)B) We will all use multiple voice assistantsC) A middle ground of master and mini assistants - Dave explains how Alexa could launch Beeb (BBC's assistant) or Spot (Spotify's assistant) - and Beeb would be the master of that smaller domain / use case, making a better overall experienceAlexa eventually functioning as an App Store - but for voicePlus, how devices like Echo Buds and Echo Frames fit in to a world of mini voice assistantsWhat is the potential of Echo Buds to allow us to access web content we have never thought of as audio enabled? Echo Frames could be quite powerful to usher us into a world where the input is pure voice but the output/response is multimodal (visual and audio) - Katherine makes a great point hereGuests:Dave Kemp, Business Development Manager at Oaktree Products, Inc.FuturEar.co@Oaktree_DaveKatherine Prescott, Founder & Editor at VoiceBrew@kbprescott1-click subscribe to this podcast anywhere See acast.com/privacy for privacy and opt-out information.

21mins

15 Oct 2019

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Katherine Prescott - Alexa Privacy & Echo Show 5 - Preview

Voice Marketing with Emily Binder

Hear my interview with Katherine Prescott, Founder and Editor of Voicebrew.Get the Voice Marketing Flash Briefing on Alexa:1) Click "Enable" here: http://bit.ly/beetleflash2) Say, "Alexa, Flash Briefing."Subscribe on Apple PodcastsEnjoy this? Please leave a review on Amazon to help others find the show! Thank you.More about voice marketing for your brand at beetlemoment.com See acast.com/privacy for privacy and opt-out information.

1min

19 Jun 2019

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039 - Katherine Prescott: Alexa Privacy & Echo Show 5

Beetle Moment Marketing Podcast

Katherine Prescott is the Founder & Editor of VoiceBrew, a digital media company dedicated to helping people get the most out of Alexa. We discussed privacy on Amazon Alexa as well as the future of #voicefirst advertising in light of which tech company's business model has true alignment with the end user, examining Amazon, Apple, Google, and Facebook.Topics and timestamps:Privacy - Amazon Alexa - is she recording?Amazon Echo Show 5 announcement - new features, especially for greater privacy and user data controlWhen is Alexa recording vs listening?How do I control my privacy settings on Alexa?3.10 This privacy dialogue is healthy - it improves voice assistants for consumersEcho Show 5 has a new camera shutter and the ability to say “Alexa, delete everything I said today”4.20 Alexa app is not the focus5.00 Discoverability is the ultimate challenge5.05 It’s called the 5 but this refers to the 5.5 inch screen - is same as third gen echo5.10 Why the Echo Show 5 is such a big deal - compelling land grab for affordable smart display space6.10 Like the shift from radio to TV, third party Alexa skills will improve dramatically because of multi-modal10.04 Will smart display pave the way for advertising? Banner even? Less intrusive than voice? Alexa diplsay ads?10.50 Emily: sponsorship and brand preference will be paid for - that will be the advertising, unlike previous digital like banner ads or PPC11.30 Katherine: Tech giants are shifting toward privacy as a feature13.15 Business model and alignment - Amazon, Apple, Google, Facebook. Great point from Katherine.14.02 Google's pitch: we provide free services and collect your data.14.27 Think of privacy in broader context - we are in the early innings of voice Sources:Echo Show 5: https://www.techradar.com/news/amazon-echo-show-5-everything-you-need-to-know"Buried in this morning’s Echo Show 5 announcement are a couple of new security features worth highlighting. In addition to the inclusion of a built-in camera shutter on the new smart display are a pair of Echo  commands that let users delete voice recordings with an Alexa command." -https://techcrunch.com/2019/05/29/amazon-adds-alexa-delete-what-i-said-today-command/Get in touch with Katherine Prescott:Twitter: @kbprescottInstagram: @voicebrewVoicebrew.com See acast.com/privacy for privacy and opt-out information.

18mins

18 Jun 2019