BeiBei's guest appearances

BeiBei

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Lehigh University Business Thought Leadership

Software & Technology by MarketScale

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Beibei Dong

Research by two Lehigh Business faculty members suggests there is cause for concern over the increasing role AI plays in choosing what appears in our news feeds.

Research by two Lehigh Business faculty members suggests there is cause for concern over the increasing role AI plays in choosing what appears in our news feeds.

Beibei Dong on the Risks of Letting AI Choose Your News

Traditional marketing gives consumers a look into a company’s identity. On today's podcast, we were joined by Beibei Dong, Associate Professor of Marketing at Lehigh University. She spoke on the changes that smart technology is bringing to marketing strategy and the ways it is shaping how consumers interact with brands directly. With the advancement of technology, companies must find ways to engage potential customers or become stale and obsolete.“If you really think about today’s world, so the digital technology has really stressed on the importance about like customer engagement because now customers are active co-producers or sometimes even destroyers of value for companies," Dong said.Dong lays out examples from some of the world’s largest brands, including Walmart, McDonald’s and Doritos to explain how technology is changing their experience and business model. Consumers are now more tied to brands than ever before, and the ones who are letting their customers have a stake in the company direction are making a mark.For the latest news, videos, and podcasts in the Software &amp; Electronics Industry, be sure to subscribe to our industry publication.Follow us on social media for the latest updates in B2B!Twitter – @TechMKSLFacebook – facebook.com/marketscaleLinkedIn – linkedin.com/company/marketscale

Traditional marketing gives consumers a look into a company’s identity. On today's podcast, we were joined by Beibei Dong, Associate Professor of Marketing at Lehigh University. She spoke on the changes that smart technology is bringing to marketing strategy and the ways it is shaping how consumers interact with brands directly. With the advancement of technology, companies must find ways to engage potential customers or become stale and obsolete. “If you really think about today’s world, so the digital technology has really stressed on the importance about like customer engagement because now customers are active co-producers or sometimes even destroyers of value for companies," Dong said. Dong lays out examples from some of the world’s largest brands, including Walmart, McDonald’s and Doritos to explain how technology is changing their experience and business model. Consumers are now more tied to brands than ever before, and the ones who are letting their customers have a stake in the company direction are making a mark. For the latest news, videos, and podcasts in the Software &amp; Electronics Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @TechMKSL Facebook – <a href="http://facebook.com/marketscale" rel="nofollow" target="_blank">facebook.com/marketscale</a> LinkedIn – <a href="http://linkedin.com/company/marketscale" rel="nofollow" target="_blank">linkedin.com/company/marketscale</a>

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University

Wang Beibei

Chinese percussion extravaganza!Wang Beibei is a virtuoso percussionist and rising star in the classical music world. She is an international soloist with both Chinese and British musical education, with Master Degrees from the Central Conservatory of Music (China) and the Royal Academy of Music (UK). She tours and performs worldwide with noted conductors, orchestras and soloists. Her musical sensibility of Chinese heritage and Western avant-garde influences serve her motto to challenge herself in every concert. By exploring new possibilities and challenging assumptions from all fields, she and her collaborators have developed genre-defying projects, pushing boundaries and delighting audiences the world over.Concert presented by ethnomusicologist Ruard Absaroka and Tessa Qui (presenter of Bang Bang Bang De Qiao Men Sheng 梆梆梆的敲门声 on SOAS Radio). Part of the SOAS Concert Series 2016/17 - the public face of music at SOASWith an ever growing popularity and profile, our Concert Series has established itself as the place to go for some of the most interesting and varied multicultural music in London today, with consistent high quality and a great concert atmosphere guaranteed. And it's all for free too!Our season runs from October to May every year, and features 12 concerts. The 2016/17 season programme is now live - see our website for the full list of events:www.soas.ac.uk/music/events/concertsThe SOAS Concert Series is run by the Department of Music at SOAS:www.soas.ac.uk/music/programmes/

Chinese percussion extravaganza! Wang Beibei is a virtuoso percussionist and rising star in the classical music world. She is an international soloist with both Chinese and British musical education, with Master Degrees from the Central Conservatory of Music (China) and the Royal Academy of Music (UK). She tours and performs worldwide with noted conductors, orchestras and soloists. Her musical sensibility of Chinese heritage and Western avant-garde influences serve her motto to challenge herself in every concert. By exploring new possibilities and challenging assumptions from all fields, she and her collaborators have developed genre-defying projects, pushing boundaries and delighting audiences the world over. Concert presented by ethnomusicologist Ruard Absaroka and Tessa Qui (presenter of Bang Bang Bang De Qiao Men Sheng 梆梆梆的敲门声 on SOAS Radio). Part of the SOAS Concert Series 2016/17 - the public face of music at SOAS With an ever growing popularity and profile, our Concert Series has established itself as the place to go for some of the most interesting and varied multicultural music in London today, with consistent high quality and a great concert atmosphere guaranteed. And it's all for free too! Our season runs from October to May every year, and features 12 concerts. The 2016/17 season programme is now live - see our website for the full list of events: <a href="http://www.soas.ac.uk/music/events/concerts" rel="nofollow" target="_blank">www.soas.ac.uk/music/events/concerts</a> The SOAS Concert Series is run by the Department of Music at SOAS: <a href="http://www.soas.ac.uk/music/programmes/" rel="nofollow" target="_blank">www.soas.ac.uk/music/programmes/</a>