Shwetha Madhan's guest appearances

Shwetha Madhan

The Cherryleaf Podcast

Tom Johnson

Mark Baker

Kirsty Taylor

Mike Hamilton

Zoe Rose

Jennifer Morse

Sara Feldman

Lynne Murphy

Anne Gentle

Bart Leahy

Madi Solomon

Yvonne Cleary

Alexandra White

Rosie Hatton

Matthew Ellison

OwlTail

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool.  They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy. We discuss this change, and how it has resulted in more searches with higher CTRs.  More information: Advanced Technical Communication training course Cherryleaf To contact Cherryleaf: info@cherryleaf.com

<a href="https://www.linkedin.com/in/shwethamadhan/" rel="nofollow" target="_blank">Shwetha Madhan</a> works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool.  They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy. We discuss this change, and how it has resulted in more searches with higher CTRs.  More information: <a href="https://cherryleaf.teachable.com/p/advanced-technical-communication/" rel="nofollow" target="_blank">Advanced Technical Communication training course</a> <a href="https://www.cherryleaf.com/" rel="nofollow" target="_blank">Cherryleaf</a> To contact Cherryleaf: <a href="mailto:info@cherryleaf.com">info@cherryleaf.com</a>

65. Making ReadMe files more engaging, with Shwetha Madhan of VMWare