James Wilkie's guest appearances

James Wilkie

Be There in Five

en(gender)ed

Market with Me Quikly

Jessica Simpson

Heather McDonald

Anthony Bourdain

Nora McInerny

Rachel Hollis

Grace Atwood

Damien Mander

Kate Spade

Heather McMahan

Jackie Schimmel

Garcelle Beauvais

Matt Johnson

Sonya Renee Taylor

Gary Greenberg

Danny Pellegrino

OwlTail

This is the second episode of Market with Me Quikly. We created this podcast to inform, educate and assist marketers in doing their jobs just a little bit better, which became even more necessary once the coronavirus pandemic had the entire country on standstill. The stock market took a hit, people began losing their jobs, a stimulus package is now in the works. Not to mention, tens of thousands are dying around the world from COVID-19. So, right now, we’re in the thick of it. And it looks like we’re going to be here for awhile. We’ve been hearing from marketers firsthand just how difficult it is to navigate doing their jobs in this environment. Which is why I called Professor James Wilkie -- at the University of Notre Dame. In addition to teaching students, he’s a consumer psychologist. His research examines how environmental cues and social norms can (automatically) influence consumers. His work has been published in some of marketing and psychology’s lead journals -- in addition to The Wall Street Journal, The Washington Post, NPR and many more. The Marketing Science Institute's Academic Trustees named his article titled "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption”  a "must-read" for marketers. His projects have explored 1) the impact of gender perceptions and identity on consumer preferences of men vs. women, 2) how qualitative aspects of numeric information can bias consumers and 3) how activating "consumer" mindsets changes judgments and decisions. 

This is the second episode of Market with Me Quikly. We created this podcast to inform, educate and assist marketers in doing their jobs just a little bit better, which became even more necessary once the coronavirus pandemic had the entire country on standstill. The stock market took a hit, people began losing their jobs, a stimulus package is now in the works. Not to mention, tens of thousands are dying around the world from COVID-19. So, right now, we’re in the thick of it. And it looks like we’re going to be here for awhile. We’ve been hearing from marketers firsthand just how difficult it is to navigate doing their jobs in this environment. Which is why I called Professor James Wilkie -- at the University of Notre Dame. In addition to teaching students, he’s a consumer psychologist. His research examines how environmental cues and social norms can (automatically) influence consumers. His work has been published in some of marketing and psychology’s lead journals -- in addition to The Wall Street Journal, The Washington Post, NPR and many more. The Marketing Science Institute's Academic Trustees named his article titled "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption”  a "must-read" for marketers. His projects have explored 1) the impact of gender perceptions and identity on consumer preferences of men vs. women, 2) how qualitative aspects of numeric information can bias consumers and 3) how activating "consumer" mindsets changes judgments and decisions.

Ep. 2 - Consumer psychology during a pandemic w/ James Wilkie

Today’s episode adds to our men and masculinities series of episodes and continues our series on gender and environmental justice.  Our guest is Professor James Wilkie, Assistant Professor at Mendoza College of Business at Notre Dame University. Professor Wilkie is a consumer psychologist whose research incorporates aspects of implicit social cognition to examine how consumers interpret various aspects of the marketplace in biased fashions. We speak with Professor Wilkie about his current work which draws on this perspective to examine how consumers’ judgment and decisions are influenced by: 1). gender cues, 2). numeric information (e.g., prices), and 3). materialistic framing. In particular, Professor Wilkie’s recent research has centered on how men’s eco-friendly behavior may be negatively correlated to the extent to which that behavior may brand them as “feminine.”  We also explore Professor Wilkie’s suggestions on how pro-environmental marketers might position their communications to incentivize men to engage in more eco-friendly behavior. If you want to explore more of Professor Wilkie's research, you can download his papers below, as well as explore other resources we discussed on the show:  Real Men Don’t Eat Quiche: Regulation of Gender-Expressive Choices by Men Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption Men Resist Green Behavior as Unmanly Obama and the Arugula Scandal The Black Masculinities of Barack Obama: Some Implications for African American Men Fade To Black: On Obama’s Performance of Black Masculinity  --- Thanks for tuning in to the en(gender)ed podcast! Be sure to check out our en(gender)ed site and follow our blog on Medium. Consider donating because your support is what makes this work sustainable. Please also connect with us on Twitter, Instagram and Facebook. Don’t forget to subscribe to the show!

Today’s episode adds to our men and masculinities series of episodes and continues our series on gender and environmental justice.  Our guest is <a href="https://mendoza.nd.edu/research-and-faculty/directory/james-wilkie/" rel="noopener nofollow" target="_blank">Professor James Wilkie</a>, Assistant Professor at Mendoza College of Business at Notre Dame University. Professor Wilkie is a consumer psychologist whose research incorporates aspects of implicit social cognition to examine how consumers interpret various aspects of the marketplace in biased fashions. We speak with Professor Wilkie about his current work which draws on this perspective to examine how consumers’ judgment and decisions are influenced by: 1). gender cues, 2). numeric information (e.g., prices), and 3). materialistic framing. In particular, Professor Wilkie’s recent research has centered on how men’s eco-friendly behavior may be negatively correlated to the extent to which that behavior may brand them as “feminine.”  We also explore Professor Wilkie’s suggestions on how pro-environmental marketers might position their communications to incentivize men to engage in more eco-friendly behavior. If you want to explore more of Professor Wilkie's research, you can download his papers below, as well as explore other resources we discussed on the show: <ul> <li><a href="http://journals.sagepub.com/doi/abs/10.1177/1948550610365003" rel="noopener nofollow" target="_blank">Real Men Don’t Eat Quiche: Regulation of Gender-Expressive Choices by Men</a></li> <li><a href="https://academic.oup.com/jcr/article-abstract/43/4/567/2630509?redirectedFrom=fulltext" rel="noopener nofollow" target="_blank">Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption</a></li> <li><a href="https://www.scientificamerican.com/article/men-resist-green-behavior-as-unmanly/" rel="noopener nofollow" target="_blank">Men Resist Green Behavior as Unmanly</a></li> <li><a href="https://www.dailykos.com/stories/2007/8/20/374027/-" rel="noopener nofollow" target="_blank">Obama and the Arugula Scandal</a></li> <li><a href="https://www.jstor.org/stable/23047462?seq=1#page_scan_tab_contents" rel="noopener nofollow" target="_blank">The Black Masculinities of Barack Obama: Some Implications for African American Men</a></li> <li><a href="http://kinfolkkollective.com/2016/12/06/fade-to-black-on-obamas-performance-of-black-masculinity/" rel="noopener nofollow" target="_blank">Fade To Black: On Obama’s Performance of Black Masculinity</a></li> </ul> --- Thanks for tuning in to the en(gender)ed podcast! Be sure to check out our <a href="http://engendered.us/" rel="noopener nofollow" target="_blank">en(gender)ed site</a> and follow our blog on <a href="https://medium.com/@engendered" rel="noopener nofollow" target="_blank">Medium</a>. Consider donating because your <a href="https://engendered.us/support-the-show/" rel="noopener nofollow" target="_blank">support</a> is what makes this work sustainable. Please also connect with us on <a href="https://twitter.com/engenderedpod" rel="noopener nofollow" target="_blank">Twitter</a>, <a href="https://www.instagram.com/engenderedpodcast/" rel="noopener nofollow" target="_blank">Instagram</a> and <a href="https://www.facebook.com/engenderedpodcast/" rel="noopener nofollow" target="_blank">Facebook</a>. Don’t forget to subscribe to the show!

Episode 24:  Professor James Wilkie on how masculinity impacts "green" behavior in men

Kim C

As a person that often texts their friends "Be There in Five" when she just got out of the shower, Kate Kennedy (entrepreneur, self-proclaimed millenni-old, and unofficial pop culture reporter) started a company that aimed to solve a major problem of likeminded people running out the door; wondering if they left their curling iron or straightener on. Concerned for the fire safety of her unpunctual peers, Kate founded her company Be There in Five, whose claim to fame is their proprietary 'remindoormats.' Now, 4 years and thousands of doormats later, the only thing left burning is Kate's desire to share her thoughts on pop culture, TV, celeb gossip, and the '90s zeitgeist, topics which she has become well-known for ranting about on Instagram. Join her while she podcasts her way through the lonely days of self-employment, chatting about things that she says, quote "are delightfully unimportant."

As a person that often texts their friends "Be There in Five" when she just got out of the shower, Kate Kennedy (entrepreneur, self-proclaimed millenni-old, and unofficial pop culture reporter) started a company that aimed to solve a major problem of likeminded people running out the door; wondering if they left their curling iron or straightener on. Concerned for the fire safety of her unpunctual peers, Kate founded her company Be There in Five, whose claim to fame is their proprietary 'remindoormats.' Now, 4 years and thousands of doormats later, the only thing left burning is Kate's desire to share her thoughts on pop culture, TV, celeb gossip, and the '90s zeitgeist, topics which she has become well-known for ranting about on Instagram. Join her while she podcasts her way through the lonely days of self-employment, chatting about things that she says, quote "are delightfully unimportant."

02: SJP vs. Kim C, James Wilkie vs. Tugboat, Me vs. Anyone Who Didn't Watch DCOMs