Beibei Dong's guest appearances

Beibei Dong

Lehigh University Business Thought Leadership

Software & Technology by MarketScale

MarketScale Technology

Dan Miller

David Hill

David Sawyer

John Dudley

Dan Thompson

Eric Anderson

Michael Longoria

Andy Weir

Ben Taylor

John Ryan

Chris Devlin

Matt Wood

Paul Johnson

Ross Perot

John Harris

OwlTail

BeiBei

Research by two Lehigh Business faculty members suggests there is cause for concern over the increasing role AI plays in choosing what appears in our news feeds.

Research by two Lehigh Business faculty members suggests there is cause for concern over the increasing role AI plays in choosing what appears in our news feeds.

Beibei Dong on the Risks of Letting AI Choose Your News

Traditional marketing gives consumers a look into a company’s identity. On today's podcast, we were joined by Beibei Dong, Associate Professor of Marketing at Lehigh University. She spoke on the changes that smart technology is bringing to marketing strategy and the ways it is shaping how consumers interact with brands directly. With the advancement of technology, companies must find ways to engage potential customers or become stale and obsolete.“If you really think about today’s world, so the digital technology has really stressed on the importance about like customer engagement because now customers are active co-producers or sometimes even destroyers of value for companies," Dong said.Dong lays out examples from some of the world’s largest brands, including Walmart, McDonald’s and Doritos to explain how technology is changing their experience and business model. Consumers are now more tied to brands than ever before, and the ones who are letting their customers have a stake in the company direction are making a mark.For the latest news, videos, and podcasts in the Software &amp; Electronics Industry, be sure to subscribe to our industry publication.Follow us on social media for the latest updates in B2B!Twitter – @TechMKSLFacebook – facebook.com/marketscaleLinkedIn – linkedin.com/company/marketscale

Traditional marketing gives consumers a look into a company’s identity. On today's podcast, we were joined by Beibei Dong, Associate Professor of Marketing at Lehigh University. She spoke on the changes that smart technology is bringing to marketing strategy and the ways it is shaping how consumers interact with brands directly. With the advancement of technology, companies must find ways to engage potential customers or become stale and obsolete. “If you really think about today’s world, so the digital technology has really stressed on the importance about like customer engagement because now customers are active co-producers or sometimes even destroyers of value for companies," Dong said. Dong lays out examples from some of the world’s largest brands, including Walmart, McDonald’s and Doritos to explain how technology is changing their experience and business model. Consumers are now more tied to brands than ever before, and the ones who are letting their customers have a stake in the company direction are making a mark. For the latest news, videos, and podcasts in the Software &amp; Electronics Industry, be sure to subscribe to our industry publication. Follow us on social media for the latest updates in B2B! Twitter – @TechMKSL Facebook – <a href="http://facebook.com/marketscale" rel="nofollow" target="_blank">facebook.com/marketscale</a> LinkedIn – <a href="http://linkedin.com/company/marketscale" rel="nofollow" target="_blank">linkedin.com/company/marketscale</a>

Marketing from the Palm of your Hand with Beibei Dong, Associate Professor of Marketing at Lehigh University