Rebecca Stapley's guest appearances

Rebecca Stapley

Higher Ed Marketing Lab

undeclared

jenna spinelle

Sara Taylor

David Gibson

Mike Reilly

Daniel Lemin

Stephen Woessner

Laura Jack

Katie Tyson

Susan Baier

Hannah Kerr

Eric Evans

Justin Croxton

Ryan Davidson

Chris Aarons

Chad Baldwin

OwlTail

In this episode, we’ll be talking about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness.  Joining us in the conversation is Rebecca Stapley. As former Assistant Director of Social Media at Nazareth College, Rebecca has first hand experience managing social media at her school and engaging with colleagues in other departments who want to or maybe already are running their own accounts on behalf of the school.  You’ll hear from Rebecca about:  The key questions internal teams should asking BEFORE they start a new social account How to approach colleagues when you suspect their social media accounts could use some help and how to do so in a way that minimizes defensiveness And the specific process she used to wind down a set of alumni social media accounts at Nazareth College and integrate them into the school’s main account. 

In this episode, we’ll be talking about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness.  Joining us in the conversation is Rebecca Stapley. As former Assistant Director of Social Media at Nazareth College, Rebecca has first hand experience managing social media at her school and engaging with colleagues in other departments who want to or maybe already are running their own accounts on behalf of the school.  You’ll hear from Rebecca about: <ul> <li>The key questions internal teams should asking BEFORE they start a new social account</li> <li>How to approach colleagues when you suspect their social media accounts could use some help and how to do so in a way that minimizes defensiveness</li> <li>And the specific process she used to wind down a set of alumni social media accounts at Nazareth College and integrate them into the school’s main account.</li> </ul>

How to Gracefully Sunset a Tired Social Media Account with Rebecca Stapley

Rebecca Stapley is a passionately curious marketing and higher education professional with over 8 years of experience in enrollment and content strategy, collaboration and communicating brand values across multiple platforms. She currently leads social media strategy and manages the Nazareth College social media &amp; blogging team. This group of 13 hand-selected brand ambassadors creates authentic, creative, digital content focused on the student experience to tell the Nazareth College story. What you’ll learn about in this episode:  How Rebecca Stapley got her start with enrollment and marketing at Nazareth College Stapley’s process for building momentum with the student ambassadors and maintaining it despite constant student turnover Why Stapley puts so much focus on inter-department communication and relationships Stapley’s approach to building and managing a student team in a way that allows both the students and institution to benefit How Stapley and her team find a balance between content that students want to read and content that serves the college’s initiatives Why ‘empathy’ is a core value of Rebecca Stapley’s team, and how they use it to shape their content How Stapley builds trust in both her team and their audience  Additional resources:  Website: http://higheredexperts.com/edu/2019/03/04/higher-ed-content-talks-with-rebecca-stapley-assistant-director-of-social-media-nazareth-college/ Twitter: @rstapley Facebook: https://www.facebook.com/rstapley LinkedIn: https://www.linkedin.com/in/rstapley/ 

Rebecca Stapley is a passionately curious marketing and higher education professional with over 8 years of experience in enrollment and content strategy, collaboration and communicating brand values across multiple platforms. She currently leads social media strategy and manages the Nazareth College social media &amp; blogging team. This group of 13 hand-selected brand ambassadors creates authentic, creative, digital content focused on the student experience to tell the Nazareth College story. What you’ll learn about in this episode: <ul> <li>How Rebecca Stapley got her start with enrollment and marketing at Nazareth College</li> <li>Stapley’s process for building momentum with the student ambassadors and maintaining it despite constant student turnover</li> <li>Why Stapley puts so much focus on inter-department communication and relationships</li> <li>Stapley’s approach to building and managing a student team in a way that allows both the students and institution to benefit</li> <li>How Stapley and her team find a balance between content that students want to read and content that serves the college’s initiatives</li> <li>Why ‘empathy’ is a core value of Rebecca Stapley’s team, and how they use it to shape their content</li> <li>How Stapley builds trust in both her team and their audience</li> </ul> Additional resources: <ul> <li>Website: <a href="http://higheredexperts.com/edu/2019/03/04/higher-ed-content-talks-with-rebecca-stapley-assistant-director-of-social-media-nazareth-college/" rel="noopener noreferrer nofollow" target="_blank">http://higheredexperts.com/edu/2019/03/04/higher-ed-content-talks-with-rebecca-stapley-assistant-director-of-social-media-nazareth-college/</a></li> <li>Twitter: <a href="https://twitter.com/rstapley?lang=en" rel="noopener noreferrer nofollow" target="_blank">@rstapley</a></li> <li>Facebook: <a href="https://www.facebook.com/rstapley" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/rstapley</a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/rstapley/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/rstapley/</a></li> </ul>

Trusting Your Team, with Rebecca Stapley