Bill Macaitis
23 Podcast Episodes
How Category Design and Product Led Growth Shaped Slack's Go To Market Strategy w/ Bill Macaitis
How Category Design and Product Led Growth Shaped Slack's Go To Market Strategy w/ Bill Macaitis
Bill Macaitis is the former CMO then CRO of Slack, CMO of Zen Desk, and SVP of Marketing at SalesForce and in this conve... Read more
1 Aug 2023
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53mins
Discussing The Future CMO with Bill Macaitis, former Marketing Leader of Slack, Zendesk, & Salesforce - Episode #117
Discussing The Future CMO with Bill Macaitis, former Marketing Leader of Slack, Zendesk, & Salesforce - Episode #117
“It doesn’t matter if you’re employed or not, it matters if you’re employable…if you learn the skills around how to grow... Read more
17 Apr 2023
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33mins
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#7 Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)
#7 Hypergrow your SaaS company with a product-led mindset (with Bill Macaitis, former CMO & SVP Marketing at Salesforce, Slack & Zendesk)
Bill Macaitis is one of the most renown marketing leaders out there. He is the former CMO & SVP Marketing at Salesfo... Read more
13 Mar 2022
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37mins
Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS Company
Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS Company
Bill Macaitis is former SVP of Marketing & CMO at Salesforce, Zendesk & Slack, and today we’re talking about how... Read more
16 Jan 2022
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37mins
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5. Fixing the relationship between sales & marketing - with Bill Macaitis
5. Fixing the relationship between sales & marketing - with Bill Macaitis
In this episode, Bill Macaitis, former CMO of Slack, Zendesk and Salesforce, talks about the broken relationship between... Read more
13 Aug 2021
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30mins
Building a Billion-Dollar SaaS Marketing Playbook with Bill Macaitis
Building a Billion-Dollar SaaS Marketing Playbook with Bill Macaitis
Joining Vikram on the podcast today is one of the most prolific marketers within the SaaS industry, Bill Macaitis. For t... Read more
20 May 2021
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41mins
#59 Product Led Growth with Bill Macaitis
#59 Product Led Growth with Bill Macaitis
Product-Led-Growth with Bill Macaitis. Bill is Growth Advisor and previous CMO of Salesforce, Zendesk & Slack. In th... Read more
18 Mar 2021
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38mins
#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack
#80 Applying B2C strategies to B2B marketing - Bill Macaitis, Slack
B2B companies can learn a TON from B2C and create vibrant brands audiences relate to. Bill Macaitis shares a few excelle... Read more
10 Nov 2020
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29mins
Bill Macaitis (Former Slack CMO, Zendesk CMO, SVP at Salesforce)
Bill Macaitis (Former Slack CMO, Zendesk CMO, SVP at Salesforce)
Bill Macaitis is the former CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce.PS. here's a secret offer t... Read more
4 Oct 2020
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43mins
S01 E08: Bill Macaitis – Authentic B2B Email Marketing
S01 E08: Bill Macaitis – Authentic B2B Email Marketing
In this episode, we welcome Bill Macaitis, a marketer who is committed to taking a customer-centric approach in everythi... Read more
23 Jun 2020
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21mins
