Rank #1: Radio Hour 03:5 Design Week Symposium
”I’m taking the first class business train to Milan Design Week.” This week, we are revisiting a talk that was held during Stockholm Design Week. Emil Thorup is fonder of Danish design brand Handvärk, designers Emma Olbers recently delivered a project for Nationalmuseum, and Kajsa Melchior is made her debut in the Greenhouse exhibition during Stockholm Furniture Fair. They all had a lot to say about sustainability and the future of design. This conversation was recorded live at our new Headquarters on Mäster Samuelsgatan 42 in Stockholm.
Rank #2: 03:4 Asger Juel Larsen — Live at Pitti Uomo 95
”When people get offline and go into the nature, that will be reflected in fashion.” Asger Juel Larsen is an influential Danish designer. He talks about his new project Unridden, inspired by the world of surfing and created using old wetsuits. This conversion was recorded live at Pitti Uomo 95. Enjoy!
Rank #3: 03:3 Andreas Palm, CDLP; Live at Pitti Uomo
"We want to broaden masculinity and make men to feel confident and sexy in a way they hadn't before.” Andreas Palm is the co-founder of the much-hyped underwear label CDLP. He talks about branding, entrepreneurship and how he managed to get CDLP into influential retail outlets like Barney’s and Mr Porter. Recorded live at Pitti Uomo 95. Enjoy!
Rank #4: 03:2 Erik Danielson
”Sometimes the costumer educates us.” Erik Danielson is the menswear buyer for the iconic Stockholm store Nitty Gritty. For almost 30 years, Nitty Gritty has been catering to an initiated consumer, bringing some of the world’s best brands to the Swedish market. During his 12 years with the company, Erik has observed how the menswear consumer has evolved, how storytelling has become an even more important part of the business, and how outdoor and fashion is merging more and more. Enjoy!
Rank #5: 03:1 Rasmus Storm
Rasmus Storm is the founder of the iconic concept store Storm Copenhagen. Rasmus is known for paving his own way in the world of fashion, and his independence has led him to collaborations with Virgil Abloh and Kanye West. He is also something of a lifestyle artist, with a very active life outside fashion, doing military training on the streets of Copenhagen. Rasmus Storm has strong opinions about where the fashion industry is headed, both online and offline. Enjoy!
Rank #6: 02:7 Pitti Uomo Special — Jacob Östberg, Andrew Weitz, and T-Michael.
”We are seeing a redefinition of masculinity happening in Scandinavia right now.” Jacob Östberg is a professor of marketing at Stockholm University and has studied masculinity and consumption in Scandinavia. Together with designer T-Michael from Bergen, and Andrew Weitz from Los Angeles they discussed the state of masculinity today during our Pitti Uomo Panel series. Enjoy!
Rank #7: 02:6 Pitti Uomo Special — The Sustainability Symposium
”The consumer won't buy an ugly product just because it’s eco-friendly. It has to be super nice.” Fredrik Ekström of Tretorn, Karl-Johan Bogefors of Filippa K, and Josefin Liljeqvist of her namesake brand Josefin Liljekvist are all working to change the fashion ecosystem. During this conversation at Pitti Uomo 94, we learn how brands can bring about change through changing the process in which they make and market their products. Enjoy!
Rank #8: 02:5 Johan Hellström
”I want to build a world that I would like to live in.” Johan Hellström is a beauty entrepreneur, hairdresser, and owner of ironic hair care brand Björn Axén. Johan was only 27 years old when we found out that he was the sole heir to Björn Axén’s entire life’s work. Björn Axén was an innovator in the field of hairdressing, learned his craft in Paris, and became an official supplier to the Royal Court. But he was not a great businessman, so when Johan took over the company, he started a journey to revive and rebuild the company and its culture from a very value-based perspective. Enjoy!
Rank #9: 02:4 Karl-Johan Bogefors
”We want to bring the warmth, fun, and sexiness back to the brand.” Karl-Johan is the brand director at Filippa K and one of Sweden's most experienced fashion operatives, having worked with brands like JC, Malene Birger, Absolut, and COs. But he started his career at Filippa K, when he entered as the company’s 7th employee. During his first years, he was instrumental in launching Filippa K’s men’s collection. Now, after a ten year hiatus, he is back at the company together with Filippa Knutsson, who also has made a comeback as creative director. Enjoy!
Rank #10: 02:3 Andreas von der Heide
”The dream of going international was there from the beginning.” Andreas von der Heide, founder of Danish fashion brand Les Deux, has a fascinating background as an entrepreneur, coming from the world of business rather than design. At age 21 he gave himself the insurmountable task of creating a new lifestyle brand from the ground up, inspired by his hero Ralph Lauren. A few years later, he is well underway of establishing Les Deux in the Nordics and Great Britain. Enjoy!