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Marketing Mix

Updated 20 days ago

Business
Business News
Management & Marketing
Tech News
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The realm of marketing is constantly evolving, but the qualities of a successful CMO remain. Join Social Native’s Chief Growth Officer Jeff Ragovin every week on the Marketing Mix Podcast to hear from the CMO’s that are globally redefining marketing today. What works, what doesn't and what might the future hold? This marketing podcast reveals all.

Read more

The realm of marketing is constantly evolving, but the qualities of a successful CMO remain. Join Social Native’s Chief Growth Officer Jeff Ragovin every week on the Marketing Mix Podcast to hear from the CMO’s that are globally redefining marketing today. What works, what doesn't and what might the future hold? This marketing podcast reveals all.

iTunes Ratings

35 Ratings
Average Ratings
35
0
0
0
0

Super insightful!

By ISSYISIDORAIZI - Feb 28 2019
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Loving the diversity of content and thought leaders who are highlighted.

Fabulous!

By 1jar1 - Oct 20 2018
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This is fabulous- great source of information and interesting dialogue

iTunes Ratings

35 Ratings
Average Ratings
35
0
0
0
0

Super insightful!

By ISSYISIDORAIZI - Feb 28 2019
Read more

Loving the diversity of content and thought leaders who are highlighted.

Fabulous!

By 1jar1 - Oct 20 2018
Read more

This is fabulous- great source of information and interesting dialogue

Cover image of Marketing Mix

Marketing Mix

Updated 20 days ago

Read more

The realm of marketing is constantly evolving, but the qualities of a successful CMO remain. Join Social Native’s Chief Growth Officer Jeff Ragovin every week on the Marketing Mix Podcast to hear from the CMO’s that are globally redefining marketing today. What works, what doesn't and what might the future hold? This marketing podcast reveals all.

Rank #1: Marisa Thalberg, CMO, Taco Bell

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Marisa discusses the strategies behind the fast-food brand’s world-class marketing campaigns. For Marisa, her transition from the beauty industry to fast-food had more to do with seeing the similarities in the two industries rather than their differences. Tune in to hear how Taco Bell is using traditional, digital, earned and paid media to maintain its national fan base while navigating through the constantly evolving mediascape.

Oct 16 2018
18 mins
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Rank #2: Candace Nelson, Founder, Sprinkles Cupcakes and Pizzana

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Candace reveals her thinking behind the world-famous cupcake ATM, the impact of celebrity advocacy and the evolution of UGC in product marketing.

Dec 12 2018
18 mins
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Rank #3: Elana Drell-Szyfer, CEO, ReVive Skincare

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Elana talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese market. With over twenty years of experience at companies such as L’Oreal, Avon and Estée Lauder, Elana delves into the benefits of managing a smaller brand.

Apr 03 2019
17 mins
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Rank #4: Jessica Appelgren, VP Communications, Impossible Foods

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Jessica talks market-based​ solutions to sustainability, achieving impact at scale, and the importance of earned media. With the recent launch of the Impossible Burger 2.0, Jessica discusses success at CES 2019, a new partnership with fast-food giant Burger King and how they’re handing the keys over to consumers with new supermarket distribution plans.

Apr 17 2019
18 mins
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Rank #5: Sabena Suri, Co-Founder and Chief Strategy Officer, BOXFOX

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Sabena discusses trends in e-commerce, the importance of a personalized online experience and fulfilling a gap in the marketplace. Listed in Forbes 30 under 30, Sabena shares her top tips for women starting a business.

Mar 12 2019
16 mins
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Rank #6: Vimla Black Gupta, CMO, Equinox

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Vimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the importance of incubating ideas.

Feb 04 2019
15 mins
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Rank #7: Ryan Berman, Founder, Courageous

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Ryan assesses purposeful marketing trends, tapping into consumer emotion and the notion of authenticity defining the industry today.

Jan 28 2019
23 mins
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Rank #8: Charisse Ford Hughes, CMO, PANDORA (Americas)

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Charisse discusses omnichannel​ marketing strategies, enhancing in-store retail experience and ways to measure influencer impact.

Dec 19 2018
19 mins
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Rank #9: Doug Zarkin, CMO, Pearle Vision

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Doug tells the story behind Pearle Vision, redesigning iconography of a traditional brand, and new opportunities for brick and mortar stores in the age of Amazon.

Jan 15 2019
19 mins
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Rank #10: Gemma Craven, CMO, Melissa & Doug

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Gemma discusses her leadership in the Fearless Girl campaign, building for mobile, and what an in-store experience really means.

Jan 22 2019
31 mins
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Rank #11: Melissa Hobley, Global CMO, OkCupid

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Melissa talks driving positive social change through marketing, her experience in launching the infamous DTF campaign and the value of anthropologists for brands wanting to make a cultural impact. In discussing OkCupid’s recent Game of Thrones campaign, Melissa describes how the dating app is committed to creating deeper, meaningful connections that users have often been deprived of.

Apr 09 2019
17 mins
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Rank #12: Helaine Knapp, Founder & CEO, CITYROW

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Helaine discusses launching a start-up fitness boutique, app, and creating a connected community through digital.

Dec 04 2018
18 mins
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Rank #13: Terry Lin and Jiake Liu, Co-Founders, Outer

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Terry and Jiake discuss launching a mission-based company, re-imagining the Patagonia model and the demand for community building through crowdsourcing.

Mar 06 2019
14 mins
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Rank #14: Dan Kashman, CMO, Plated

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Dan discusses tapping into consumer senses, the value of “Instagrammable” content, and the resurgence of traditional marketing channels. Evaluating the effectiveness of auction-based digital marketing, Dan shares why he believes catalog​ and direct mail marketing is better targeting consumers in today’s crowded markets.

Nov 14 2018
13 mins
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Rank #15: Mike Jaindl, Founder, Howard

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Mike talks launching a technology-driven​ hotel operator, the evolution of personalized guest experience and hospitality trends in 2019.

Jan 09 2019
17 mins
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Rank #16: Lisa Sherman, President and CEO, Ad Council

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Lisa discusses the growing cooperation between purpose and profit, the role of influencers in social impact today, and the underrepresented notion of belonging in the workplace.

Nov 07 2018
21 mins
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Rank #17: Hanneke Willenborg, CMO, Seventh Generation

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Hanneke describes her journey at Unilever, the importance of transparency in marketing and global developments in purposeful purchasing.

Feb 13 2019
17 mins
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Rank #18: Jeff Glueck, CEO, Foursquare

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Jeff discusses the power of media and technology in changing the world, concerns around global data protection, and the future of virtual reality in marketing and content creation.

Nov 27 2018
21 mins
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Rank #19: Jennifer Kavanagh, SVP Marketing & Media, Philadelphia Eagles

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Jennifer talks navigating through an attention economy, redefining consumer funnels and the mistake of marketing in echo-chambers. Explaining her theory of “earfluence”, Jennifer Kavanagh shares her predictions for the future of content consumption.

Nov 01 2018
19 mins
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Rank #20: Erik Oberholtzer, Founder & CEO, Tender Greens

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Erik talks transforming a passion into a business, breaking into new markets and the importance of re-branding for standing out in saturated markets. Transitioning from an executive chef to an executive business leader, Erik Oberholtzer discusses how Tender Greens can no longer solely rely on high-quality​ hospitality, guest experience, ​and ingredients to drive their success.

Oct 24 2018
16 mins
Play

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