Rank #1: Elana Drell-Szyfer, CEO, ReVive Skincare
Elana Drell-Szyfer talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese market. With over twenty years of experience at companies such as L’Oreal, Avon and Estée Lauder, Elana delves into the benefits of managing a smaller brand.
Rank #2: Sabena Suri, Co-Founder and Chief Strategy Officer, BOXFOX
Sabena Suri discusses trends in e-commerce, the importance of a personalized online experience and fulfilling a gap in the marketplace. Listed in Forbes 30 under 30, Sabena shares her top tips for women starting a business.
Rank #3: Terry Lin and Jiake Liu, Co-Founders, Outer
Terry and Jiake discuss launching a mission-based company, re-imagining the Patagonia model and the demand for community building through crowdsourcing.
Rank #4: Charlie Cole, Global Chief eCommerce Officer, Samsonite
Charlie discusses keeping up with global brand expectations, personalization’s role in brand affinity and maintaining customer loyalty in the age of Amazon.
Rank #5: Luke Droulez, CMO, Parachute
Luke describes transitioning the online brand into brick and mortar, the role of UGC for improving in-store experience, and competing with established players in the market.
Rank #6: Hanneke Willenborg, CMO, Seventh Generation
Hanneke describes her journey at Unilever, the importance of transparency in marketing and global developments in purposeful purchasing.
Rank #7: Vimla Black Gupta, CMO, Equinox
Vimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the importance of incubating ideas.
Rank #8: Ryan Berman, Founder, Courageous
Ryan assesses purposeful marketing trends, tapping into consumer emotion and the notion of authenticity defining the industry today.
Rank #9: Gemma Craven, CMO, Melissa & Doug
Gemma discusses her leadership in the Fearless Girl campaign, building for mobile, and what an in-store experience really means.
Rank #10: Doug Zarkin, CMO, Pearle Vision
Doug tells the story behind Pearle Vision, redesigning iconography of a traditional brand, and new opportunities for brick and mortar stores in the age of Amazon.