Marketing Mix

Marisa discusses the strategies behind the fast-food brand’s world-class marketing campaigns. For Marisa, her transition... Read more

Vimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the i... Read more

Jeremy discusses transitioning from a global beauty brand to a smaller startup, the importance of maintaining an entrepr... Read more

Kristen discusses her incredible career in marketing that named her in AdAge’s 40 Under 40, how she has revamped multipl... Read more

Tina talks​ curating experiential marketing popups, generating tri-directional conversations with consumer communities, ... Read more

Candace reveals her thinking behind the world-famous cupcake ATM, the impact of celebrity advocacy and the evolution of ... Read more

Sabena discusses trends in e-commerce, the importance of a personalized online experience and fulfilling a gap in the ma... Read more

Charisse discusses omnichannel​ marketing strategies, enhancing in-store retail experience and ways to measure influence... Read more

Savannah discusses creating customized digital experiences, when and why direct-to-consumer beauty brands need to expand... Read more

Jay discusses his decision to move on from a Fortune 500 company after 20 years, his role as the first-ever​ CMO at Shak... Read more

Alysse talks breaking the taboo of CBD snacks, capitalizing on cultural tensions in consumption and shifting from a subs... Read more

Sarah discusses creating personalized in-store experiences, building 360 holistic content marketing strategies, and reac... Read more

Elana talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese mar... Read more

Jennifer talks navigating through an attention economy, redefining consumer funnels and the mistake of marketing in echo... Read more

Erik talks transforming a passion into a business, breaking into new markets and the importance of re-branding for stand... Read more

Eunice discusses the launch and development of her direct-to-consumer brand, the decision to start partnering with well-... Read more

Josh discusses the creative advantages of marketing in the entertainment sector, the importance of earned media and publ... Read more

Michael discusses how to life stage market to men, why brands often play an important role in shaping progressive gender... Read more

Christi discusses the depths of consumer insights, what authenticity really means, and connecting with audiences on a 1:... Read more

Rachel discusses how she came to fill a senior global position at the Gap at the young age of 24, her decision to leave ... Read more