Rank #1: Marisa Thalberg, CMO, Taco Bell
Marisa discusses the strategies behind the fast-food brand’s world-class marketing campaigns. For Marisa, her transition from the beauty industry to fast-food had more to do with seeing the similarities in the two industries rather than their differences. Tune in to hear how Taco Bell is using traditional, digital, earned and paid media to maintain its national fan base while navigating through the constantly evolving mediascape.
Rank #2: Candace Nelson, Founder, Sprinkles Cupcakes and Pizzana
Candace reveals her thinking behind the world-famous cupcake ATM, the impact of celebrity advocacy and the evolution of UGC in product marketing.
Rank #3: Elana Drell-Szyfer, CEO, ReVive Skincare
Elana talks influencer marketing, growing a business through e-commerce and international expansion into the Chinese market. With over twenty years of experience at companies such as L’Oreal, Avon and Estée Lauder, Elana delves into the benefits of managing a smaller brand.
Rank #4: Jessica Appelgren, VP Communications, Impossible Foods
Jessica talks market-based solutions to sustainability, achieving impact at scale, and the importance of earned media. With the recent launch of the Impossible Burger 2.0, Jessica discusses success at CES 2019, a new partnership with fast-food giant Burger King and how they’re handing the keys over to consumers with new supermarket distribution plans.
Rank #5: Sabena Suri, Co-Founder and Chief Strategy Officer, BOXFOX
Sabena discusses trends in e-commerce, the importance of a personalized online experience and fulfilling a gap in the marketplace. Listed in Forbes 30 under 30, Sabena shares her top tips for women starting a business.
Rank #6: Vimla Black Gupta, CMO, Equinox
Vimla tells the story of Equinox’s evolution into a lifestyle brand, plans for opening the first Equinox hotel and the importance of incubating ideas.
Rank #7: Ryan Berman, Founder, Courageous
Ryan assesses purposeful marketing trends, tapping into consumer emotion and the notion of authenticity defining the industry today.
Rank #8: Charisse Ford Hughes, CMO, PANDORA (Americas)
Charisse discusses omnichannel marketing strategies, enhancing in-store retail experience and ways to measure influencer impact.
Rank #9: Doug Zarkin, CMO, Pearle Vision
Doug tells the story behind Pearle Vision, redesigning iconography of a traditional brand, and new opportunities for brick and mortar stores in the age of Amazon.
Rank #10: Gemma Craven, CMO, Melissa & Doug
Gemma discusses her leadership in the Fearless Girl campaign, building for mobile, and what an in-store experience really means.
Rank #11: Melissa Hobley, Global CMO, OkCupid
Melissa talks driving positive social change through marketing, her experience in launching the infamous DTF campaign and the value of anthropologists for brands wanting to make a cultural impact. In discussing OkCupid’s recent Game of Thrones campaign, Melissa describes how the dating app is committed to creating deeper, meaningful connections that users have often been deprived of.
Rank #12: Helaine Knapp, Founder & CEO, CITYROW
Helaine discusses launching a start-up fitness boutique, app, and creating a connected community through digital.
Rank #13: Terry Lin and Jiake Liu, Co-Founders, Outer
Terry and Jiake discuss launching a mission-based company, re-imagining the Patagonia model and the demand for community building through crowdsourcing.
Rank #14: Dan Kashman, CMO, Plated
Dan discusses tapping into consumer senses, the value of “Instagrammable” content, and the resurgence of traditional marketing channels. Evaluating the effectiveness of auction-based digital marketing, Dan shares why he believes catalog and direct mail marketing is better targeting consumers in today’s crowded markets.
Rank #15: Mike Jaindl, Founder, Howard
Mike talks launching a technology-driven hotel operator, the evolution of personalized guest experience and hospitality trends in 2019.
Rank #16: Lisa Sherman, President and CEO, Ad Council
Lisa discusses the growing cooperation between purpose and profit, the role of influencers in social impact today, and the underrepresented notion of belonging in the workplace.
Rank #17: Hanneke Willenborg, CMO, Seventh Generation
Hanneke describes her journey at Unilever, the importance of transparency in marketing and global developments in purposeful purchasing.
Rank #18: Jeff Glueck, CEO, Foursquare
Jeff discusses the power of media and technology in changing the world, concerns around global data protection, and the future of virtual reality in marketing and content creation.
Rank #19: Jennifer Kavanagh, SVP Marketing & Media, Philadelphia Eagles
Jennifer talks navigating through an attention economy, redefining consumer funnels and the mistake of marketing in echo-chambers. Explaining her theory of “earfluence”, Jennifer Kavanagh shares her predictions for the future of content consumption.
Rank #20: Erik Oberholtzer, Founder & CEO, Tender Greens
Erik talks transforming a passion into a business, breaking into new markets and the importance of re-branding for standing out in saturated markets. Transitioning from an executive chef to an executive business leader, Erik Oberholtzer discusses how Tender Greens can no longer solely rely on high-quality hospitality, guest experience, and ingredients to drive their success.