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Business
Management

John Griffiths' Podcast

Updated 1 day ago

Business
Management
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Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

Read more

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

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iTunes Ratings

1 Ratings
Average Ratings
1
0
0
0
0
Cover image of John Griffiths' Podcast

John Griffiths' Podcast

Updated 1 day ago

Read more

Blog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.

Rank #1: Lexus Car ad - written by an AI program

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So how does an ad written by artificial intelligence actually perform? Here's a piece by Adweek which explains what the AI did: https://www.adweek.com/programmatic/an-ai-tried-to-write-the-perfect-lexus-ad-heres-a-scene-by-scene-look-at-what-it-was-thinking/ And a piece by System 1 which explains how well the ad tracked with real people: https://system1group.com/blog/advertising/robot-revolution-how-good-are-ai-ads?utm_campaign=S1G%20Newsletter&utm_medium=email&_hsenc=p2ANqtz-_4M6SJNshWEF7RuTDamIg-5Kmb4Yr6WdepkMO1e49h-ldo4CMOJB_2lyg5lo0-VkKJuLxZGFruIrBdQKaHMFqnr_WXHg&_hsmi=71453334&utm... And I discuss the implications for how we might use AI to make ads that are brilliant not just better than average

Apr 05 2019

9mins

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Rank #2: 7th Podcast Haagen Daz taking the sex out of icecream

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the famous ice cream brand has to appeal to a younger generation appalled that parents might find it sexy. The solution to take the sex out and focus on simple luxury instead.

Apr 01 2019

4mins

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Rank #3: Depaul digital Unheard campaign for young homeless

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This week we look at the De Paul Unheard campaign on Spotify using playlists to highlight the plight of homeless young people and to build empathy.Here's the campaign page: https://uk.depaulcharity.org/spotify-playlists-tell-depaul-stories And here's the landing page: https://uk.depaulcharity.org/unheard and I talk about calls to action and measures

Feb 09 2019

6mins

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Rank #4: Alexa promoting product failings

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Here's the commercial Amazon are going to be showing at the Superbowl this year. https://www.youtube.com/watch?v=IA1rqEn_7YU It takes all the things which people worry Alexa is going to do wrong and magnifies them. I talk about why advertising does this and the likely effect.

Feb 01 2019

6mins

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Rank #5: Pitching for new business - the planners advantage

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A podcast which makes the simple point about the way account planners - even junior ones- can make a major contribution. The best way to introduce planning to clients.

Nov 30 2018

7mins

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Rank #6: Diversity and elitism in advertising now and then

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There's a dust up at JWT about straight middle aged middle class male white creatives being let go in the interests of diversity. Cue a discussion about the diversity and elitism that clings to advertising and how the first planning agencies addressed that.

Nov 23 2018

8mins

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Rank #7: Likable advertising - does it matter?

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Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approach to advertising of the first ad agencies with planning departments at Boase Massimi Pollitt and J Walter Thompson. Drawn on interviews used for the book 98% Pure Potato

Nov 09 2018

10mins

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Rank #8: The second podcast from the 50th anniversary

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What I am doing now in the revived podcast is focussing on today's issues for communications looking back to compare how the first planners addressed them. You can of course find out lots more by getting hold of a copy of 98% Pure Potato but there is plenty of the ancient wisdom via these podcasts.

Nov 02 2018

10mins

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Rank #9: The birthday broadcast: Account Planning turns 50

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The week account planning started in 1968 with BM@P opening its doors and J Walter Thompson launching its planning department on Nov 1st. Where are we now? I talk about the significance of the beginning and how it differs from today.

Oct 27 2018

11mins

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Rank #10: 12 things I wish I had known when I set out to publish via Unbound

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something I have been meaning to say for ages - the book 98% Pure Potato started its life in 2012 but it took until 2016 before it came out. So here are some learnings for fledgling authors

May 12 2018

12mins

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Rank #11: 32 Turning the screenplay workshop into marketing outputs

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explaining how we move from storytelling back into marketing to look at the new ways the brand has learned to behave and how we bring those to life.

Mar 02 2018

7mins

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Rank #12: 27 Selecting a genre for your brand screenplay workshop

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Genre is what makes a screenplay come alive - I explain how I use genres giving some examples

Jan 28 2018

13mins

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Rank #13: 23 Planning Book projects scheduled for 2018

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In which I introduce the 3 book ideas I want to be bringing out either as ebooks or print on demand. Brand screenplay workshop how to, waggle dancers - how to move ideas through organisations, and a memoir of my life as an account planner - nothing like setting targets for the new year!

Dec 29 2017

11mins

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Rank #14: 22 That was the year that was 1968

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the year account planning got going. As we approach the anniversary year 2018 it seemed a good idea to outline the key events in 1968 which ended with 2 agencies J Walter Thompson and Boase Massimi Pollitt having planning depts. The year it really got going.

Dec 22 2017

12mins

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Rank #15: 21 How the legacy of Stephen King and Stanley Pollitt has made account planning last 50 years

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Explaining 3 characteristics that were embedded in account planning from the very start that made sure it lasted. The pretenders who claimed to have started it didn't use these 3.

Dec 15 2017

11mins

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Rank #16: 20 The rivals who claimed to have started account planning

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Explanation of a postscript in 98% Pure Potato in which we explore the rival claims of David Brent and John Wood of CDP to have started planning before the acknowledged founding fathers - valuable lessons in what planning is. And what it isn't!

Dec 08 2017

13mins

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Rank #17: 19 Being current and being liked are not the same

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Out of the distinction made on the Nov 29th WARC podcast between deliberate and emergent planning we continue to debate the difference between been current and being liked

Nov 30 2017

5mins

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Rank #18: 18 Is planning dead from the neck down now?

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As a curtain raiser to next week's webinar with WARC I talk about the pressures productising planning thinking, playing right into the hands of the consultants. To register for webinar Nov 29th 3pm GMT go here: https://lnkd.in/eJhkPdh

Nov 24 2017

6mins

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Rank #19: 17 Life after account planning

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in which we talk about how long you can do the same job. What comes next? And what comes later!

Nov 17 2017

5mins

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Rank #20: 16 Is digital and social a whole new planning game

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A question we asked our first generation of planners: is digital and social a whole new ball game. And they explain what they make of the new communication channels

Nov 09 2017

8mins

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