John Griffiths' Podcast

So how does an ad written by artificial intelligence actually perform? Here's a piece by Adweek which explains what the ... Read more

the famous ice cream brand has to appeal to a younger generation appalled that parents might find it sexy. The solution ... Read more

This week we look at the De Paul Unheard campaign on Spotify using playlists to highlight the plight of homeless young p... Read more

Here's the commercial Amazon are going to be showing at the Superbowl this year. https://www.youtube.com/watch?v=IA1rqEn... Read more

A podcast which makes the simple point about the way account planners - even junior ones- can make a major contribution.... Read more

There's a dust up at JWT about straight middle aged middle class male white creatives being let go in the interests of d... Read more

Talking about the likeability of advertising - when its useful and when its not. And doing a comparison with the approac... Read more

What I am doing now in the revived podcast is focussing on today's issues for communications looking back to compare how... Read more

The week account planning started in 1968 with BM@P opening its doors and J Walter Thompson launching its planning depar... Read more

something I have been meaning to say for ages - the book 98% Pure Potato started its life in 2012 but it took until 2016... Read more

explaining how we move from storytelling back into marketing to look at the new ways the brand has learned to behave and... Read more

Genre is what makes a screenplay come alive - I explain how I use genres giving some examples

In which I introduce the 3 book ideas I want to be bringing out either as ebooks or print on demand. Brand screenplay wo... Read more

the year account planning got going. As we approach the anniversary year 2018 it seemed a good idea to outline the key e... Read more

Explaining 3 characteristics that were embedded in account planning from the very start that made sure it lasted. The pr... Read more

Explanation of a postscript in 98% Pure Potato in which we explore the rival claims of David Brent and John Wood of CDP ... Read more

Out of the distinction made on the Nov 29th WARC podcast between deliberate and emergent planning we continue to debate ... Read more

As a curtain raiser to next week's webinar with WARC I talk about the pressures productising planning thinking, playing ... Read more

in which we talk about how long you can do the same job. What comes next? And what comes later!

A question we asked our first generation of planners: is digital and social a whole new ball game. And they explain what... Read more