Cover image of Earshot with Steve Martin
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Management & Marketing

Earshot with Steve Martin

Management & Marketing
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Leading practitioners in radio promotions, production, advertising and imaging play and discuss their work with Steve Martin.

Read more

Leading practitioners in radio promotions, production, advertising and imaging play and discuss their work with Steve Martin.

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Cover image of Earshot with Steve Martin

Earshot with Steve Martin

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Leading practitioners in radio promotions, production, advertising and imaging play and discuss their work with Steve Martin.

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Rank #1: BBC Radio 1 with Ben Stones and Liam Hadley

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Just weeks after launching its new breakfast show, station sound producers Ben Stones and Liam Hadley share the production secrets of Radio 1's imaging. We hear also from host Greg James and ReelWorld Music Director Erik Huber who created the show's theme. The sound of BBC Radio 1 is heard by more than nine million people in the UK every week. In this edition of Earshot, producers Ben and Liam explain how they and their team create the imaging production and promos for this legendary station. They unpack the new imaging for Radio 1 Breakfast and presenter Greg James describes what he wanted the imaging to achieve, and what it means for him, his audience and the show he leads.  You'll hear the different mixes of the Breakfast theme, produced by ReelWorld, including the 2 minute opener. Ben explains how the station uses a cast of four station voices - Matt, Georgia, Rachelle and Lewis - and how he found new talent for breakfast. Beth is the female voice of the show and it's her first ever voice gig. We also learn how many people can fit into a tiny BBC production booth, how ideas Liam heard on Australian radio have inspired his work at BBC Radio 1 and why he insisted on reinventing the music montage. All that, plus the creative genesis of the Live Lounge opener, the flexible structure of "The 1 for..." positioning line that ended up emblazoned on the side of a tour bus, and deep imaging geekery from two producers passionate about their craft and the power of great radio production.

Oct 16 2018
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Rank #2: Podcast: A Million Ads, dynamic audio and personalised ads

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Steve Dunlop and Sam Crowther explain programmatic audio advertising and how A Million Ads leads the world in dynamic creative that personalises audio ad messages.

Jan 23 2018
43 mins
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Rank #3: Earshot podcast: Adam Burgess and Tom Cross

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Adam and Tom from Contraband Media share the secrets of their imaging work for BBC Radio 1 and KIIS Sydney, with business tips if you want to enter the world of radio production.

Nov 27 2017
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Rank #4: Earshot podcast: Adam Burgess and Tom Cross

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Adam and Tom from Contraband Media share the secrets of their imaging work for BBC Radio 1 and KIIS Sydney, with business tips if you want to enter the world of radio production.

Nov 27 2017
38 mins
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Rank #5: Earshot podcast: Konsky, Tarrant & Lisle

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Three of the world's leading entertainment radio imaging producers join Steve Martin to discuss their craft and play their work. Featuring David Konsky, Ron Tarrant and Victor Lisle. Recorded at Reelmix in Miami.

May 30 2017
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Rank #6: Earshot podcast: Konsky, Tarrant & Lisle

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Three of the world's leading entertainment radio imaging producers join Steve Martin to discuss their craft and play their work. Featuring David Konsky, Ron Tarrant and Victor Lisle. Recorded at Reelmix in Miami.

May 30 2017
33 mins
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Rank #7: Earshot podcast: Chris Ward of Bauer Media UK

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In this Earshot podcast, hear audio that communicates the new music positioning of the Bauer City 1 network, creative production to support S&P activity and examples of the customised sung vocals applied to playlist tracks that Chris's team use on many of the network's major promotions.

Mar 13 2017
49 mins
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Rank #8: Earshot podcast: John Vorhaus and Dr Becky Spelman

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Psychologist Dr Becky Spelman and comedy writer John Vorhaus join Steve and Hayley to share their expertise in creative thinking and the processes that support it.

Dec 20 2016
33 mins
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Rank #9: Earshot podcast: 5 Live and 2FM imaging

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Two strikingly different approaches to radio station imaging played by the people who created them.

Sep 25 2016
45 mins
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Rank #10: Earshot podcast: Sara Hashem, Rick Loynes & Dan Seavers

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This edition of Earshot is all about commercial production. Our guests are Sara Hashem, senior creative producer from Maple Street Studios and Radioworks, a major London-based production centre for commercial work, and the Wireless Group creative team of Rick Loynes, group commercial producer and Dan Seavers, senior commercial copywriter, both based in Stoke on Trent, a city in the English Midlands. In this show Sara, Rick and Dan explain how they work with clients on a national and local level, and the challenges they must overcome to deliver great work on air. They play spots they've made for clients from insurance companies to a local car dealership and reveal the audio that inspires them to stay creative and make effective advertisting. We also hear from Clare Bowen with the latest on Radiocentre's lobbying work to change the regulation that governs the inclusion of the Terms and Conditions in radio ads. The radio industry wants to lose them because they are ineffective and add clutter to creative work.

Aug 11 2016
49 mins
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