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Food

Brewers Journal Podcast

Updated 11 days ago

Business
Food
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The brewers industry podcast from the Brewers Journal and the Brewers Lectures

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The brewers industry podcast from the Brewers Journal and the Brewers Lectures

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Cover image of Brewers Journal Podcast

Brewers Journal Podcast

Updated 11 days ago

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The brewers industry podcast from the Brewers Journal and the Brewers Lectures

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Rank #1: #13 Black Iris: The secrets to marketing on a budget

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You might be making the best beer on the planet, but in a market that is becoming  more crowded and competitive, how are you going to get somebody to make that discovery? You have to think marketing.

While some brewers act like the word is the most obscene one out there, not fit to mention in even unpolite society, it’s the word that can save your business.

You can’t help but marvel at the ad campaigns of some of the big boys like Guinness and Carlsberg. However, here at the Brewers Journal Podcast, who we admire most are the works of those craft brewers who pull off the amazing with the budget of a McDonald’s cheeseburger. For this reason, we’re at Black Iris in Nottingham, where Alex Wilson will tell you how they’re doing it oh so well.

SUPPORTERS

Support for this episode comes from Awesome Merch

Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.
Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fans
That’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.
Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.
To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team.

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Jun 24 2019
35 mins
Play

Rank #2: #12 Purity: Breaking the rules

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There are rules you play by as a craft brewer. You have an active tap room, you’re located somewhere near your customers, and the very last thing you would do are cask ales. And let’s throw into this mix, you started with home brewing never, ever, coming from a big brewer.

Don’t even bother showing the rule book to co-founder Paul Halsey and the brewing team at Purity. Located on a working farm in Warwickshire, miles away from pretty much anything, Purity is famed for their four cask ales, IPAs and – don’t tell the real-ale gang this – but they also do a cider. In this episode of the Brewers Journal Podcast, host Velo Mitrovich talks to Paul Halsey about breaking the rules, does being eco-friendly really matter, and where small breweries fatality trip-up at.

SUPPORTERS

Support for this episode comes from Awesome Merch

Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.
Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fans
That’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.
Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.
To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team.

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Jun 14 2019
28 mins
Play

Rank #3: #11 Craft beer from Palestine

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In part one of a special ‘On the road’ broadcast of the Brewers Journal
podcast, we were at Jerusalem’s Shapiro brewery. In part two, host Velo
Mitrovich of Reby Media will be taking you to Taybeth Brewing Company in
Palestine.

If you were a bird with strong wings, you could fly between the two
breweries in about 10 to 15 minutes.

However, in this highly polarized part of the world, some days even a
bird would find the journey hard.

What you will be able to take away from this show is a truly
inspirational story as general director Nadine Khoury talks about Taybeth,
brewing beer in a Muslim country, and doing the world’s most complicated dance
steps getting supplies in and beer out to 30 countries.

Joining in later will be his daughter Madees, who has the distinction of
being the only female brewer in the Middle East. And, throughout it all, we’ll
be sampling way too many beers.

“Don’t let your vision of Palestine be shaped by the news,” says Nadine.
“Come visit us and see for yourself.” He has a cold one waiting for you.

May 29 2019
30 mins
Play

Rank #4: #10 Brewing beer in the city of eternity

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When
you hear mention of ‘Jerusalem’, your mind instantly pictures many things which
could fill this page about a million times over, ranging from the song sung at
weddings, to King Richard the Lion Heart. Chances are though, craft beer isn’t
one of them. But, the Shapiro brothers are out to change that – and succeeding
– in a market that spells ‘CHALLENGE’ in all caps.

Wine is
king in Israel and as for beer, two major companies have had most of the market
sewn up for decades. However, Dani and Itzik Shapiro are taking them on by
making a beer that is delivering what the big boys seemed to have forgot in
Israel – beer is supposed to taste good.

In this highly amusing episode of the Brewers Journal Podcast on the Road, Dani and Itzik explain what it takes to be a brewer in Jerusalem, ranging from having to import all supplies, dealing with brewery-shutting religious holidays, to combing the hills to try to find the plant that will give you the perfect sour.  

After  you listen to this, host Velo Mitrovich says you will never again think your brewery has it tough.

GUESTS

Dani and Itzik Shapiro of Shapiro Brewery

SUPPORTER

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

May 13 2019
31 mins
Play

Rank #5: #9 Reducing food waste: a message in a bottle

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We’re not short of initiatives and schemes launching in the UK to help tackle food waste, but an impressive array of new product developments have also launched across the country aiming to tackle areas of wastage from wonky fruit and veg to surplus bread.

The
Brewers Journal Podcast speaks to Toast, an ethical beer brand that uses
surplus fresh bread from a sandwich manufacturer to create its range of beers.
We find out about how their journey began, the unique challenges they face
using surplus bread, and why they’ve done over 35 collaborations with breweries
from all over the world – and are always looking to do more.

GUESTS

Louisa Ziane, the co-founder of Toast

SUPPORTER

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Apr 30 2019
20 mins
Play

Rank #6: #8 Twisted Barrel brewery

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If you
have a brewery, you need a tap room, says Ritchie Bosworth, Head Brewer and CEO
of Coventry’s Twisted Barrel brewery.

“For us, it’s the main source of our revenue. If you’re going to be a brewer,
no matter how small or big your set-up is, you need a tap room,” says Ritchie
Bosworth.

In this episode of The Brewers Podcast, hosted by Velo Mitrovich of Reby
Media, we’ll be taking to Ritchie and brewer Carl Marshall, also of Twisted
fame.

Besides the value of a tap room, Ritchie and Carl will share with you how they dream up and then create original beers, who is their target customer, and how do you work 70 hour weeks while keeping your sanity. “Brewing compadres, the hardest thing doing this podcast was keeping Carl in his seat at this small but busy brewery,” says Velo. “ It was a losing battle.”

SUPPORTER

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Apr 16 2019
40 mins
Play

Rank #7: #7 Chaos in a barrel: Barrel aging part 2

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In part I we gave you the history and the whys; now we’re given you the
nuts and bolts on wood barrel aging. Aging beer in wooden barrels in not for
the feint hearted, but if you can’t get a climbing pass for K2 this year, it’s
the next best thing.

Wooden barrel-aged beer has been described by brewers as everything from
chaos in a barrel, to what keeps them up at night. When it’s done right and the
barrel adds flavours to the beer that can be obtained nowhere else, it’s
pretty-near a perfect drink.

In this second of a two-part
episode, hosted by Velo Mitrovich of Reby Media, we’ll be talking about the
differences in spirit and wine barrels, cleaning your barrel, more on flavors,
and a whole lot more on the problems involved.

We’ll also be listening to more of Chris Pilkington’s amazing talk from November’s Brewers Congress. Chris, formerly with Brew Dog, is the head brewer at Estonia’s Põhjala brewery, which has gained an international following for their barrel-age output, sours, and IPAs.

SUPPORTER

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Apr 05 2019
29 mins
Play

Rank #8: #6 Chaos in a barrel: Barrel aging part I

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Wooden barrel-aged beer has been described by brewers as everything from
chaos in a barrel, to what keeps them up at night. When it’s done right and the
barrel adds flavours to the beer that can be obtained nowhere else, it’s
pretty-near a perfect drink.

However, even the best of brewers say that at least 5% or more gets
poured down the drain due to imperfections, infections, and just bad luck.

In this first of a two-part episode, hosted by Velo Mitrovich of Reby Media, we’ll be talking about the reasons why brewers have rediscovered barrel aging, the flavors that can be obtained, and the problems involved. We’ll also be listing to Chris Pilkington’s amazing talk from November’s Brewers Congress. Chris, formerly with Brew Dog, is the head brewer at Estonia’s Põhjala brewery, which has gained an international following for their barrel-age output, sours, and IPAs.

SUPPORTER

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Mar 18 2019
25 mins
Play

Rank #9: #5 Keeping it dry

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It goes by a lot of names. Near-beer; non-alcohol beer; no-alcohol beer;
non-alcoholic beer; NA, or malt beverage. But for most of the last 40 years or
so, ‘good’ is not something it’s been called.

Because of the negative stigma that goes with drinking non-alcohol beer,
in the States bartenders have been even known to pour the drink into a glass in
a cheeky manner so no one can see with the patron is drinking.

However, those days are over.

Non-alcohol beers are beginning to make an impact on sales and consumer
tastes as drinkers look for alternatives to regular beer and spirits.

In this episode of the Brewers Podcast – brought to you by Beerwulf – your host Velo Mitrovich will be looking at the recent growth of this market, how the beers are made, and why this time will be different for non-alcohol drinks which have seen so many starts and stops before. Get a pouring and get a tasting – you just might be surprised.

SUPPORTER

Support for this episode comes fromBeerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!

Mar 05 2019
36 mins
Play

Rank #10: #4 Beaverworld: Logan Plant on success, stress and the future of Beavertown

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We head to the Beavertown Brewery in Tottenham Hale to sit down with founder Logan Plant and discuss the plans for the 500,000hl brewery in Enfield called: Beaverworld.

We talk about the pains of growing a brewery, the toll it takes on mental health and your family. Logan gives his advice to brewers embarking on the same journey.

And, we talk about partnering with Heineken, the opportunity it gives the brewery and some of the criticism brewers can face when partnering with “big beer”.

GUEST

Logan Plant, Beavertown

Feb 18 2019
38 mins
Play