Who here has faced the monotony and frustration of trying to share our brand message through social media but feeling like we’re spending tons of time and getting nowhere? Seriously, who has the time to pay attention, post and measure insights from like 20 different platforms all at once? Not I. Luckily, I have Chris. Chris Huewetter is our resident web expert on Working with Dog and today on the Animalhaus podcast he’s sharing all his secrets – grab a notebook and listen up! In This Episode  What is Social Media Growth Hacking? What does Social Media have to do with PR? Why should dog brands use Social Media as part of their marketing plan? What is the  low hanging fruit  in social What are the two most important social platforms to be active on? How do we keep up with everything that needs to be done when we have so little time? Where is it easy to grow for free and where do you need to pay to play? Why do  likes  on Facebook actually matter? Spoiler Alert: it s not for popularity! Top growth tips for Facebook, Instagram, Pinterest, Youtube, Linked In and Twitter! Why it s not just the keywords that you type in your YouTube videos? Why Instagram a platform you NEED to be growing right now? Where entrepreneurs should start with their social strategy How would Chris spend a marketing budget of $200 a month?  Episode Links  Sign up with Chris via 98 Bucks social** and save $5 on any social media growth hack [Coupon Code:DOGLOVER ] 98buckssocial.com * * I have used the Instagram and Pinterest hacks. Sign up with Growth Geeks for a whole range of other hacks including super affordable made-for-you infographics + more: www.growthgeeks.com  Connect with Chris:   Did you like this content? This interview originally appeared within the ‘social media’ month over in the Working with Dog membership community. This is the kind of value we’re dishing out weekly [oh, plus live Q+A with Chris and other experts like him so you can get YOUR questions answered]. Think this is something you could do with having more of in your life and business? Join us! Learn About #WWD Membership The post 06. Social Media Growth Hacking appeared first on working with dog.

<p>Who here has faced the monotony and frustration of trying to share our brand message through social media but feeling like we’re spending tons of time and getting nowhere? Seriously, who has the time to pay attention, post and measure insights from like 20 different platforms all at once? Not I. <em>Luckily, I have Chris.</em> <a href="http://www.98bucksocial.com/" rel="nofollow" target="_blank">Chris Huewetter</a> is our<a href="https://workingwithdog.com/pet-industry-experts/web-expert/" rel="nofollow" target="_blank"> resident web expert</a> on Working with Dog and today on the Animalhaus podcast he’s sharing all his secrets – grab a notebook and listen up!</p> <h2>In This Episode</h2> <ol> <li>What is Social Media Growth Hacking?</li> <li>What does Social Media have to do with PR?</li> <li>Why should dog brands use Social Media as part of their marketing plan?</li> <li>What is the  low hanging fruit  in social</li> <li>What are the two most important social platforms to be active on?</li> <li>How do we keep up with everything that needs to be done when we have so little time?</li> <li>Where is it easy to grow for free and where do you need to pay to play?</li> <li>Why do  likes  on Facebook actually matter? <em>Spoiler Alert: it s not for popularity!</em></li> <li>Top growth tips for Facebook, Instagram, Pinterest, Youtube, Linked In and Twitter!</li> <li>Why it s not just the keywords that you type in your YouTube videos?</li> <li>Why Instagram a platform you NEED to be growing right now?</li> <li>Where entrepreneurs should start with their social strategy</li> <li>How would Chris spend a marketing budget of $200 a month?</li> </ol> <h2>Episode Links</h2> <p></p> <h4>Sign up with Chris via 98 Bucks social** and save $5 on any social media growth hack [Coupon Code:DOGLOVER ] <strong><a href="http://www.98bucksocial.com/" rel="nofollow" target="_blank">98buckssocial.com</a></strong></h4> <p><em>* * I have used the Instagram and Pinterest hacks.</em></p> <h4>Sign up with <strong><a href="http://workingwithdog.growthgeeks.com/" rel="nofollow" target="_blank">Growth Geeks </a></strong>for a whole range of other hacks including super affordable made-for-you infographics + more: <a href="http://workingwithdog.growthgeeks.com/" rel="nofollow" target="_blank">www.growthgeeks.com</a></h4> <h2></h2> <h2>Connect with Chris:</h2> <p><a href="http://www.silverskyagency.com/" rel="nofollow" target="_blank"></a><a href="https://www.facebook.com/98bucksocial/" rel="nofollow" target="_blank"></a><a href="https://twitter.com/SilverSkyAgency" rel="nofollow" target="_blank"></a><a href="https://www.instagram.com/silverskyagency/" rel="nofollow" target="_blank"></a><a href="http://www.silverskyagency.com/contact/" rel="nofollow" target="_blank"></a><a href="https://www.linkedin.com/in/chrisheuwetter" rel="nofollow" target="_blank"></a></p> <h2></h2> <h2>Did you like this content?</h2> <p>This interview originally appeared within the<a href="https://workingwithdog.com/social-media/" rel="nofollow" target="_blank"> ‘social media’ month </a>over in the <a href="https://workingwithdog.com/member-benefits/" rel="nofollow" target="_blank">Working with Dog membership community</a>. This is the kind of value we’re dishing out weekly <em>[oh, plus live Q+A with Chris and other experts like him so you can get YOUR questions answered]</em>. Think this is something you could do with having more of in your life and business?<em><a href="https://workingwithdog.com/join/" rel="nofollow" target="_blank"> Join us!</a></em></p> <p><a href="https://workingwithdog.com/join" rel="nofollow" target="_blank">Learn About #WWD Membership</a></p> <p>The post <a href="https://workingwithdog.com/podcast/s1/e6-social-growth-hacker/" rel="nofollow" target="_blank">06. Social Media Growth Hacking</a> appeared first on <a href="https://workingwithdog.com" rel="nofollow" target="_blank">working with dog</a>.</p>

06. Social Media Growth Hacking

Planet Dog is an absolute pioneer in the pet industry. This Million Dollar Dog Brand has been going strong since 1997 – nearly 20 years! We’re chatting with Planet Dog co-founder Stephanie Volo and she is taking us behind the scenes in how Planet Dog got it’s start – as a brand, as collection of exceptional planet-friendly, Made in America products and as a serious philanthropic force. You won’t want to miss her advice for starting out in the pet industry, multi-channel sales and what we can all do to reduce our carbon paw prints. What is a Million Dollar Dog Brand? In This Episode  How Planet Dog began How this 20 yr. old co. stays true to its honorable old-school values in a new-school world How does the ‘bigger branding picture’ add to multi-channel success How do you keep your brand strong over the years Why is a marketing &amp; communications strategy so critical? How to keep the communication channels open between company &amp; customers Why Planet Dog launched their own brand store &amp; what powerful insights it provides How to avoid ‘copycatting’ &amp; why ensure you protect yourself from copycats Why collaboration is a critical path to real change What the Pet Industry Sustainability Coalition  We are not just a seller of product, we a brand with a story. We’re selling a story because we have several products that translate to the lifestyle we’re trying to support. Episode Links Patagonia L.L. Bean Planet Dog Foundation Pet Industry Sustainability Coalition [PISC]   Follow Planet Dog      Women in the Pet Industry Side Note: Stephanie is one of thousands of inspring ladies doing remarkable things in the pet space. Recently I flew to Portland to speak to a couple hundred of these women at the Women in the Pet Industry Conference. I spoke on the topic of ‘Finding your Creative Genius’ and outlined how you can find and wield your own Creative Genius much like Steph and the Planet Dog team has managed to do. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…  The post 05. Planet Dog appeared first on working with dog.

<p><a href="http://www.planetdog.com/" rel="nofollow" target="_blank">Planet Dog</a> is an absolute <em>pioneer</em> in the pet industry. This Million Dollar Dog Brand has been going strong since 1997 – nearly 20 years! We’re chatting with Planet Dog co-founder Stephanie Volo and she is taking us behind the scenes in how Planet Dog got it’s start – as a brand, as collection of exceptional planet-friendly, Made in America products and as a serious philanthropic force. You won’t want to miss her advice for starting out in the pet industry, multi-channel sales and what we can all do to reduce our carbon paw prints.</p> <p><a href="https://workingwithdog.com/book/million-dollar-dog-brand-book/" rel="nofollow" target="_blank">What is a Million Dollar Dog Brand?</a></p> <h2>In This Episode</h2> <ol> <li>How Planet Dog began</li> <li>How this 20 yr. old co. stays true to its honorable old-school values in a new-school world</li> <li>How does the ‘bigger branding picture’ add to multi-channel success</li> <li>How do you keep your brand strong over the years</li> <li>Why is a marketing &amp; communications strategy so critical?</li> <li>How to keep the communication channels open between company &amp; customers</li> <li>Why Planet Dog launched their own brand store &amp; what powerful insights it provides</li> <li>How to avoid ‘copycatting’ &amp; why ensure you protect yourself from copycats</li> <li>Why collaboration is a critical path to real change</li> <li>What the Pet Industry Sustainability Coalition</li> </ol> <blockquote><p>We are not just a seller of product, we a brand with a story. We’re selling a story because we have several products that translate to the lifestyle we’re trying to support.</p></blockquote> <h2>Episode Links</h2> <p><a href="http://eu.patagonia.com/enGB/home?gclid=CNKRyruh4c8CFesp0wodli0GXw?gclid=CNKRyruh4c8CFesp0wodli0GXw" rel="nofollow" target="_blank">Patagonia</a></p> <p><a href="http://global.llbean.com/" rel="nofollow" target="_blank">L.L. Bean</a></p> <p><a href="http://www.planetdog.com/about-planet-dog/planet-dog-foundation" rel="nofollow" target="_blank">Planet Dog Foundation</a></p> <p><a href="http://petsustainability.org/" rel="nofollow" target="_blank">Pet Industry Sustainability Coalition</a> [PISC]</p> <p> </p> <h2>Follow Planet Dog</h2> <a href="http://www.planetdog.com/" rel="nofollow" target="_blank"></a><a href="https://www.facebook.com/planetdog1997" rel="nofollow" target="_blank"></a><a href="https://twitter.com/planetdog1997" rel="nofollow" target="_blank"></a><a href=" https://www.instagram.com/planetdog1997/" rel="nofollow" target="_blank"></a> <a href="https://uk.pinterest.com/planetdog1997/" rel="nofollow" target="_blank"></a> <a href="https://www.youtube.com/user/PlanetDogInc" rel="nofollow" target="_blank"></a> <p> </p> <h2>Women in the Pet Industry</h2> <p><em><strong>Side Note: </strong></em>Stephanie is one of thousands of inspring ladies doing remarkable things in the pet space. Recently I flew to Portland to speak to a couple hundred of these women at the <em><strong><a href="http://www.workingwithdog.com/wipin" rel="nofollow" target="_blank">Women in the Pet Industry Conference</a>.</strong></em></p> <p>I spoke on the topic of <strong>‘Finding your Creative Genius’</strong> and outlined how you can find and wield your own Creative Genius much like Steph and the Planet Dog team has managed to do. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…</p> <p><a href="https://workingwithdog.com/wipin" rel="nofollow" target="_blank"></a></p> <p>The post <a href="https://workingwithdog.com/podcast/s1/e5-planet-dog/" rel="nofollow" target="_blank">05. Planet Dog</a> appeared first on <a href="https://workingwithdog.com" rel="nofollow" target="_blank">working with dog</a>.</p>

05. Planet Dog

Pethub is the first of our Million Dollar Dog Brands to appear in the Animalhaus Podcast. We’re interviewing Marketing Manager, Lorien Clemens and she is totally dishing it – sharing all the secrets and letting us behind the scenes of her fab marketing strategy at Pethub. What is a Million Dollar Dog Brand? In This Episode  ONE thing that should rule your marketing decisions How do you pick the right channel for your product The ‘Watch for the Lightbulb’ Strategy The role personality should play in marketing How to leverage your customers for brand success How to get out of the ‘copy-cat assumption’ game The secret to avoiding shiny object syndrome What is the point of ‘brand pillars’ The critical role an advisor can play in creating results Three common pet business marketing mistakes to AVOID The smart way to pay to leverage TV opportunities The surprising value of a big annual sale Why ‘pet’ might not ACTUALLY be the primary space you want to play in One bit of advice Lorien would give a new pet startup founder  Follow Pet Hub    Women in the Pet Industry Side Note: in Lorien is a former ‘Women in the Pet Industry’ Woman of the Year – not too shabby, eh? Recently I flew to Portland to speak at the Women in the Pet Industry Conference where I got to hang out with Lorien and experience this wonderful group in person for the first time. I spoke on the topic of ‘Finding your Creative Genius’ and outlined how you can find and wield your own Creative Genius. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…  The post 04. Pet Hub appeared first on working with dog.

<p>Pethub is the first of our Million Dollar Dog Brands to appear in the Animalhaus Podcast. We’re interviewing Marketing Manager, Lorien Clemens and she is totally dishing it – sharing all the secrets and letting us behind the scenes of her fab marketing strategy at Pethub.</p> <p><a href="https://workingwithdog.com/book/million-dollar-dog-brand-book/" rel="nofollow" target="_blank">What is a Million Dollar Dog Brand?</a></p> <h2>In This Episode</h2> <ol> <li>ONE thing that should rule your marketing decisions</li> <li>How do you pick the right channel for your product</li> <li>The ‘Watch for the Lightbulb’ Strategy</li> <li>The role personality should play in marketing</li> <li>How to leverage your customers for brand success</li> <li>How to get out of the ‘copy-cat assumption’ game</li> <li>The secret to avoiding shiny object syndrome</li> <li>What is the point of ‘brand pillars’</li> <li>The critical role an advisor can play in creating results</li> <li>Three common pet business marketing mistakes to AVOID</li> <li>The smart way to pay to leverage TV opportunities</li> <li>The surprising value of a big annual sale</li> <li>Why ‘pet’ might not ACTUALLY be the primary space you want to play in</li> <li>One bit of advice Lorien would give a new pet startup founder</li> </ol> <h2>Follow Pet Hub</h2> <a href="https://www.pethub.com/" rel="nofollow" target="_blank"></a><a href="https://www.facebook.com/PetHub" rel="nofollow" target="_blank"></a><a href="https://twitter.com/pethub" rel="nofollow" target="_blank"></a><a href="https://uk.pinterest.com/pethub/" rel="nofollow" target="_blank"></a> <p> </p> <h2>Women in the Pet Industry</h2> <p><em><strong>Side Note:</strong></em> in Lorien is a former <a href="https://www.womeninthepetindustry.com/women-of-the-year/" rel="nofollow" target="_blank">‘Women in the Pet Industry’ Woman of the Year</a> – not too shabby, eh? Recently I flew to Portland to speak at the <a href="http://www.workingwithdog.com/wipin" rel="nofollow" target="_blank"><em><strong>Women in the Pet Industry Conference</strong></em></a> where I got to hang out with Lorien and experience this wonderful group in person for the first time.</p> <p>I spoke on the topic of <strong>‘Finding your Creative Genius’</strong> and outlined how you can find and wield your own Creative Genius. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…</p> <p><a href="https://workingwithdog.com/wipin" rel="nofollow" target="_blank"></a></p> <p>The post <a href="https://workingwithdog.com/podcast/s1/e4-pethub/" rel="nofollow" target="_blank">04. Pet Hub</a> appeared first on <a href="https://workingwithdog.com" rel="nofollow" target="_blank">working with dog</a>.</p>

04. Pet Hub

Episode 3: Humane Society Silicon Valley I don’t know about you, but when I saw this video making its way around the internet, I was levelled. [beware: you will NEED tissues]  I laughed, I got all weepy… and then the marketer in me stepped up and said ‘I have to talk to whomever is behind this – it’s absolutely genius’. After a string of emails through the creative team at Advocate Creative in Chicago, I was direct to Carol – the President of Humane Society Silicon Valley. When I finally got on the phone with Carol I was so impressed with her clarity of vision. Her story is a wonderful example of Creative Genius in full effect! Grab a notebook and pen and take a few moments to listen to how the Mutual Rescue campaign was born. Listen for parallels you might be able to draw between these ideas and your own business or goals – there is always a compelling, creative solution waiting just beyond the obvious one. Your Creative Genius Blueprint Recently I flew to Portland to speak at the Women in the Pet Industry Conference. There I spoke on the topic of ‘Finding your Creative Genius’ and I used Carol as an example and outlined how you can find and wield your own Creative Genius. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…  The post 03. Humane Society Silicon Valley appeared first on working with dog.

<h3>Episode 3: Humane Society Silicon Valley</h3> <p>I don’t know about you, but when I saw this video making its way around the internet, I was levelled. <em>[beware: you will NEED tissues]</em></p> <p></p> <p>I laughed, I got all weepy… and then the marketer in me stepped up and said ‘I <em><strong>have</strong></em> to talk to whomever is behind this – it’s absolutely genius’. After a string of emails through the creative team at <a href="http://advocatecreative.com/" rel="nofollow" target="_blank">Advocate Creative in Chicago</a>, I was direct to Carol – the President of <em><strong><a href="http://www.hssv.org/what-we-do/?gclid=CIfNpveKns8CFYVXfgodh4IH1A?referrer=https://www.google.com/" rel="nofollow" target="_blank">Humane Society Silicon Valley</a></strong></em>.</p> <p>When I finally got on the phone with Carol I was so impressed with her clarity of vision. Her story is a wonderful example of Creative Genius in full effect!</p> <p>Grab a notebook and pen and take a few moments to listen to how the <em><strong><a href="http://www.hssv.org/betterfuture/mutual-rescue/about.html#redirect" rel="nofollow" target="_blank">Mutual Rescue</a> </strong></em>campaign was born. Listen for parallels you might be able to draw between these ideas and your own business or goals – there is always a compelling, creative solution waiting just beyond the obvious one.</p> <h2>Your Creative Genius Blueprint</h2> <p>Recently I flew to Portland to speak at the <a href="http://www.workingwithdog.com/wipin" rel="nofollow" target="_blank"><em><strong>Women in the Pet Industry Conference</strong></em>.</a> There I spoke on the topic of <strong>‘Finding your Creative Genius’</strong> and I used Carol as an example and outlined how you can find and wield your own Creative Genius. Click the image below if you want to see the presentation and get your own blueprint to finding and wielding your own creative genius…</p> <p><a href="https://workingwithdog.com/wipin" rel="nofollow" target="_blank"></a></p> <p>The post <a href="https://workingwithdog.com/podcast/s1/03-hssv/" rel="nofollow" target="_blank">03. Humane Society Silicon Valley</a> appeared first on <a href="https://workingwithdog.com" rel="nofollow" target="_blank">working with dog</a>.</p>

03. Humane Society Silicon Valley

Tara Sollman

In This Episode  Why does ‘storytelling’ matter when conveying information? What is the process to go from ‘brain dump’ to clear, inspired idea? What is the core element of storytelling? Top tips for editing your content or story down to ‘what matters most’? What is an ENFJ &amp; why do you need one? Who should you seek feedback from &amp; who should you avoid? What makes vulnerability the secret storytelling sauce? How to know what’s ‘compelling’ and what’s ‘oversharing’ How + why ‘Urban Legends’ spread like wildfire How do you choose stories that are both compelling + good for making money Why ‘narrowing your audience’ is really about more, not less How to get over the fear of speaking to a very specific ‘niche’ audience Why connecting with clients through ‘core values’ makes EVERYTHING better How can you break into the Tedx community?  Episode Links + Tedx: Ideas Worth Spreading + Made to Stick: Why some ideas survive and others die [Book] + Robyn Arouty: One of Tara’s clients, a wonderful example of storytelling in a unique &amp; compelling way. + Simon Sinek’s famous ‘Start with Why’ Ted talk Notes from Nic: The Animalhaus philosophy and most of the courses I teach start with one essential topic:  ‘discovering your why’. If you’ve not seen Simon Sinek’s “How Great Leaders Inspire Action” Ted talk about ‘starting with why’ then click the link above and go watch it right now [It will be 18 minutes very well-spent!] My book “Million Dollar Dog Brand”, one-on-one mentorship program start with this concept as well, because when you’re building a personal brand, or you’re an entrepreneur seeking alignment between your business and life – you simply MUST start by understanding what drives you, BEFORE you move on to ‘who do you sell to’ and ‘what do you sell’. This simply doesn’t occur to most of us, we instinctively start with ‘the thing’ and then think of ways to ‘sell the thing’ without ever really addressing why the thing is life-changing [which is what obviously matters to someone interested in buying the thing!]  This is storytelling. This is clarity. This ‘starting with why’ and moving out from there – it is the opposite of our natural instinct as sellers, but core to our decision-making as buyers. Of course, unearthing your ‘why’, when you’ve been trained, taught and coerced into fitting YOU into whatever little ‘business box’ you’ve decided on [I am a dog trainer and that means, x, y, z or I sell dog products so I must do x, y, z] can be a difficult, drawn-out process. For mentors like myself and Tara, this is our great skill, so it can be a wonderful stage of your journey to hire a mentor or coach, to help lead you down the journey of self-discovery. Regardless of where you are in your business, I wanted to share some exercises that I use with my clients, to help you get you started digging around in your Why. Set aside a few hours this week to dig around in these documents and give them a go! It all starts with this complex question… “Who am I and What is my story?”  P.S. For a limited time you can also apply for a FREE ‘Why’ consultation with Nic: #pimpmywhy The post 02. Tara Sollman appeared first on working with dog.

<h2>In This Episode</h2> <ol> <li>Why does ‘storytelling’ matter when conveying information?</li> <li>What is the process to go from ‘brain dump’ to clear, inspired idea?</li> <li>What is the core element of storytelling?</li> <li>Top tips for editing your content or story down to ‘what matters most’?</li> <li>What is an ENFJ &amp; why do you need one?</li> <li>Who should you seek feedback from &amp; who should you avoid?</li> <li>What makes vulnerability the secret storytelling sauce?</li> <li>How to know what’s ‘compelling’ and what’s ‘oversharing’</li> <li>How + why ‘Urban Legends’ spread like wildfire</li> <li>How do you choose stories that are both compelling + good for making money</li> <li>Why ‘narrowing your audience’ is really about more, not less</li> <li>How to get over the fear of speaking to a very specific ‘niche’ audience</li> <li>Why connecting with clients through ‘core values’ makes EVERYTHING better</li> <li>How can you break into the Tedx community?</li> </ol> <h2>Episode Links</h2> <h4>+ <a href="http://www.ted.com/about/programs-initiatives/tedx-program" rel="nofollow" target="_blank">Tedx</a>: Ideas Worth Spreading</h4> <h4>+ Made to Stick: <a href="http://heathbrothers.com/books/made-to-stick/" rel="nofollow" target="_blank">Why some ideas survive and others die </a>[Book]</h4> <h4>+ Robyn Arouty: One of Tara’s clients, a <a href="http://www.robynarouty.com/" rel="nofollow" target="_blank">wonderful example of storytelling</a> in a unique &amp; compelling way.</h4> <h4>+ Simon Sinek’s famous <a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en" rel="nofollow" target="_blank">‘Start with Why’ Ted talk</a></h4> <h2>Notes from Nic:</h2> <p>The Animalhaus philosophy and most of the courses I teach start with one essential topic:  ‘discovering your why’. If you’ve not seen Simon Sinek’s “How Great Leaders Inspire Action” Ted talk about ‘starting with why’ then click the link above and go watch it right now [It will be 18 minutes very well-spent!]</p> <p>My <a href="https://workingwithdog.com/book/million-dollar-dog-brand-book/" rel="nofollow" target="_blank">book “Million Dollar Dog Brand”</a>, <a href="https://workingwithdog.com/work-with-nic/11-consulting/" rel="nofollow" target="_blank">one-on-one mentorship program </a>start with this concept as well, because when you’re building a personal brand, or you’re an entrepreneur seeking alignment between your business and life – you simply MUST start by understanding what drives you, BEFORE you move on to ‘who do you sell to’ and ‘what do you sell’. This simply doesn’t occur to most of us, we instinctively start with ‘the thing’ and then think of ways to ‘sell the thing’ without ever really addressing <em><strong>why the thing is life-changing</strong></em> [which is what obviously matters to someone interested in buying the thing!]  This is storytelling. This is clarity. This ‘starting with why’ and moving out from there – it is the <em><strong>opposite of our natural instinct as sellers, but core to our decision-making as buyers.</strong></em></p> <p>Of course, unearthing your ‘why’, when you’ve been trained, taught and coerced into fitting YOU into whatever little ‘business box’ you’ve decided on [I am a dog trainer and that means, x, y, z or I sell dog products so I must do x, y, z] can be a difficult, drawn-out process. For mentors like myself and Tara, this is our great skill, so it can be a wonderful stage of your journey to hire a mentor or coach, to help lead you down the journey of self-discovery. Regardless of where you are in your business, I wanted to share some exercises that I use with my clients, to help you get you started digging around in your Why. Set aside a few hours this week to dig around in these documents and give them a go! It all starts with this complex question… <em><strong>“Who am I and What is my story?”</strong></em></p> <p><a href="https://workingwithdog.com/pimpmywhy/" rel="nofollow" target="_blank"></a></p> <p>P.S. For a limited time you can also apply for a FREE ‘Why’ consultation with Nic:<em><strong><a href="https://workingwithdog.com/pimpmywhy/" rel="nofollow" target="_blank"> #pimpmywhy</a></strong></em></p> <p>The post <a href="https://workingwithdog.com/podcast/s1/e2-my-why/" rel="nofollow" target="_blank">02. Tara Sollman</a> appeared first on <a href="https://workingwithdog.com" rel="nofollow" target="_blank">working with dog</a>.</p>

02. Tara Sollman

Victoria Stilwell

Episode 1: Victoria Stilwell I am ridiculously proud to have our very first episode EVER feature the legendary Victoria Stilwell. Victoria really needs no introduction… she is best known for her role as the star of Animal Planet’s hit TV series It’s Me or the Dog, through which she is able to share her insight and passion for positive reinforcement dog training. Having filmed over 100 episodes since 2005, she reaches audiences in over 100 countries. Victoria is also an author, a regular guest on talk shows, news broadcasts and radio programs in the US, Europe and Asia and was the recipient of the prestigious Excellence in Journalism and Outstanding Contributions to the Pet Industry Award (as well as countless other awards for her work with dogs). Victoria is also CEO of Victoria Stilwell Positively Dog Training (VSPDT)   the world s premier global network of positive reinforcement dog trainers.   I have had the pleasure of working with Vik and her team since 2011, first designing a line of signature tees for her at Dog is Good, and then spending the next couple years (along with my team) as a marketing consultant, designer and photographer; imagining &amp; crafting campaigns, products and the incomparable positively.com (where Victoria is Editor-in-Chief). Recently, we also created the virtual home for the Victoria Stilwell Dog Training Academy [where I am proud to be a faculty member]:  vsdta.com.  Vik’s New Book: The Secret Language of Dogs   Follow Victoria:  *** Also, check out Victoria Stilwell’s recent Ad for IBM! So cute! In This Episode Since this is Animalhaus, we took a departure from discussions about dog training, and instead Victoria shares a bit about how she got started, her personal journey as an entrepreneur and insights on building a brand. Here’s some of the highlights:  How her career as a dog trainer began How she landed her dream job on TV at It’s Me or the Dog The simple steps to making a YouTube video that people will watch &amp; share How to keep up with and manage a super content-heavy website How the Positively brand reaches 5 MILLION people a week – 100% organically How to work around a very busy schedule and still fit in all that unpaid advocacy work Her advice for entrepreneurs who are just starting out  … and much, much more! Episode Links + The “Rescue Puppy + Kitten” video Victoria mentions (over 6 million views!) + The “Rescued Puppy Mill Dogs get a Second Chance” (over 1 million views!)  Podcast Bonus DOWNLOAD CONTENT TIPS FROM VICTORIA The post 01. Victoria Stilwell appeared first on working with dog.

<h3>Episode 1: Victoria Stilwell</h3> <p>I am ridiculously proud to have our very first episode EVER feature the legendary Victoria Stilwell. Victoria really needs no introduction… she is best known for her role as the star of Animal Planet’s hit TV series <em><a href="https://positively.com/tv/its-me-or-the-dog/" rel="nofollow" target="_blank">It’s Me or the Dog</a></em>, through which she is able to share her insight and passion for positive reinforcement dog training.</p> <p>Having filmed over 100 episodes since 2005, she reaches audiences in over 100 countries. Victoria is also an author, a regular guest on talk shows, news broadcasts and radio programs in the US, Europe and Asia and was the recipient of the prestigious <em>Excellence in Journalism and Outstanding Contributions to the Pet Industry Award (as well as countless other awards for her work with dogs). </em>Victoria is also CEO of <em><a href="https://positively.com/dog-training/find-a-trainer/vspdt/" rel="nofollow" target="_blank">Victoria Stilwell Positively Dog Training</a></em> (VSPDT)   the world s premier global network of positive reinforcement dog trainers.<em><br/> </em></p> <p></p> <p>I have had the pleasure of working with Vik and her team since 2011, first designing a line of signature tees for her at <a href="http://www.dogisgood.com" rel="nofollow" target="_blank">Dog is Good</a>, and then spending the next couple years <em>(along with my team)</em> as a marketing consultant, designer and photographer; imagining &amp; crafting campaigns, products and the incomparable <a href="http://www.positively.com" rel="nofollow" target="_blank"><strong>positively.com</strong></a> <em>(where Victoria is Editor-in-Chief). </em>Recently, we also created the virtual home for the Victoria Stilwell Dog Training Academy [where I am proud to be a faculty member]:  <strong><a href="http://www.vsdogtrainingacademy.com" rel="nofollow" target="_blank">vsdta.com</a>.</strong></p> <h2></h2> <h3>Vik’s <em>New</em> Book: <em>The Secret Language of Dogs </em></h3> <p><a href="https://www.amazon.com/gp/product/1607749521/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1607749521&amp;linkCode=as2&amp;tag=danedanestud-20&amp;linkId=f00043b0d1f44c7a3f818b1ddca0d3a3" rel="nofollow" target="_blank"></a></p> <h2>Follow Victoria:</h2> <a href="https://www.facebook.com/VictoriaStilwell" rel="nofollow" target="_blank"></a><a href="https://twitter.com/VictoriaS" rel="nofollow" target="_blank"></a><a href="https://www.instagram.com/victoriastilwell/" rel="nofollow" target="_blank"></a><a href="https://www.youtube.com/victoriastilwell" rel="nofollow" target="_blank"></a> <p>*** Also, <a href="https://www.youtube.com/watch?v=TMuCVz0EMPs" rel="nofollow" target="_blank">check out Victoria Stilwell’s recent Ad for IBM!</a> <em><strong>So cute!</strong></em></p> <h2>In This Episode</h2> <p>Since this is Animalhaus, we took a departure from discussions about dog training, and instead Victoria shares a bit about how she got started, her personal journey as an entrepreneur and insights on building a brand. Here’s some of the highlights:</p> <ol> <li>How her career as a dog trainer began</li> <li>How she landed her dream job on TV at <em><strong>It’s Me or the Dog</strong></em></li> <li>The simple steps to making a YouTube video that people <em><strong>will watch &amp; share</strong></em></li> <li>How to keep up with and manage a super content-heavy website</li> <li>How the Positively brand reaches <em><strong>5 MILLION people a week</strong> </em>– <em>100% organically</em></li> <li>How to work around a very busy schedule and still <em><strong>fit in all that unpaid advocacy work</strong></em></li> <li>Her advice for entrepreneurs who are just starting out</li> </ol> <p>… and much, much more!</p> <h2>Episode Links</h2> <h4>+ The<a href="https://www.youtube.com/watch?v=Ndbe8XbpYVc" rel="nofollow" target="_blank"> “Rescue Puppy + Kitten” video </a>Victoria mentions <em>(over 6 million views!)</em></h4> <h4>+ The <a href="https://www.youtube.com/watch?v=G3WL6Cz4oKA" rel="nofollow" target="_blank">“Rescued Puppy Mill Dogs get a Second Chance”</a> <em>(over 1 million views!)</em></h4> <h2></h2> <h2>Podcast Bonus</h2> <p><a href="https://workingwithdog.com/wp-content/uploads/2016/02/tips_from_victoria_stilwell.pdf" rel="nofollow" target="_blank">DOWNLOAD CONTENT TIPS FROM VICTORIA</a></p> <p>The post <a href="https://workingwithdog.com/podcast/s1/e1-victoria_stilwell/" rel="nofollow" target="_blank">01. Victoria Stilwell</a> appeared first on <a href="https://workingwithdog.com" rel="nofollow" target="_blank">working with dog</a>.</p>

01. Victoria Stilwell

Welcome to Animalhaus Do you hunger for a business where you re in demand, getting PAID and making a difference? Then you need Animalhaus. We are a movement of like-minded rebels who believe businesses win by building brands and success is defined by personal freedom &amp; most of us think animals are better than humans. Join us if you dare, as we go behind the scenes each week with marketing trendsetters and iconic brands who embody the Animalhaus philosophy. Season 1: Million Dollar Dog Brands In Season 1 we are mixing with some of the pet industry’s most impressive, pioneering, pet brands, including:  Planet Dog Ruffwear Barkbox Honest Kitchen and more…  We are also tapping into the marketing genius of exerts in social media growth hacking, brand building, TED talking and PR getting and more. What is a Million Dollar Dog Brand? The post 00. What is Animalhaus? appeared first on working with dog.

<h2>Welcome to Animalhaus</h2> <p>Do you hunger for a business where you re in demand, getting PAID <em><strong>and</strong></em> making a difference?</p> <p><em><strong>Then you need Animalhaus.</strong></em></p> <p>We are a movement of like-minded rebels who believe businesses win by building brands and success is defined by personal freedom &amp; <em><strong>most of us think animals are better than humans.</strong></em></p> <p>Join us if you dare, as we go behind the scenes each week with marketing trendsetters and iconic brands who embody the Animalhaus philosophy.</p> <h3>Season 1: Million Dollar Dog Brands</h3> <p>In <em><strong>Season 1</strong></em> we are mixing with some of the pet industry’s most impressive, pioneering, pet brands, including:</p> <ul> <li>Planet Dog</li> <li>Ruffwear</li> <li>Barkbox</li> <li>Honest Kitchen <em>and more…</em></li> </ul> <p>We are also tapping into the marketing genius of exerts in social media growth hacking, brand building, TED talking and PR getting and more.</p> <p><a href="https://workingwithdog.com/book/million-dollar-dog-brand-book/" rel="nofollow" target="_blank">What is a Million Dollar Dog Brand?</a></p> <p>The post <a href="https://workingwithdog.com/podcast/s1/00-animalhaus-intro/" rel="nofollow" target="_blank">00. What is Animalhaus?</a> appeared first on <a href="https://workingwithdog.com" rel="nofollow" target="_blank">working with dog</a>.</p>

Welcome to the Animalhaus Podcast

We are movement of like-minded rebels who believe businesses win by building brands and success is defined by personal freedom. Join us if you dare, as we go behind the scenes each week with marketing trendsetters and iconic brands who embody the Animalhaus philosophy

Love this podcast! It&#39;s providing lots of great information and has fabulous guests who generously share their knowledge and experience. Animaulhaus exudes an energy and feel that makes you both inspired and motivated and Nichole is the perfect balance between professional and personal. The welcome episode spoke straight to my heart and felt like a kick in the business butt.

I'm hooked!

Animalhaus

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