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Business

Ad Talk with GT Programmatic Consulting

Updated 4 days ago

Business
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Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.

Read more

Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.

iTunes Ratings

4 Ratings
Average Ratings
3
0
0
0
1

iTunes Ratings

4 Ratings
Average Ratings
3
0
0
0
1
Cover image of Ad Talk with GT Programmatic Consulting

Ad Talk with GT Programmatic Consulting

Updated 4 days ago

Read more

Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.

Warning: This podcast has few episodes.

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

Rank #1: Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018

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In this episode, we discuss:

- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.
- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech
- The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.

Dec 12 2018

13mins

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Rank #2: CDPs, Agencies vs Consultancies, the In-Housing Trend, Emerging Ad Platforms

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In this episode, we discuss:
- What it's like to leave ad tech (and come back again)
- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD
- The in-housing trend and how specialist agencies can reverse this trend and benefit brands
- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosystem in the future.

Nov 14 2018

22mins

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Rank #3: LinkedIn launches its DSP, YuMe acquired, Lydian Coin ICO and Blockchain in ad tech.

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In this episode, we discuss:
- The week in ad tech: LinkedIn launches its DSP and YuMe gets acquired
- Gravity4 launching its Blockchain-based Lydian Coin token
- Deeper look at who’s who of ad tech companies doing Blockchain today, including MetaX, Rebel.ai, MadHive, NYIAX.

Sep 13 2017

13mins

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Rank #4: Public valuations, cheap ad tech stocks, DV does PE, and more!

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In today's episode of Ad Talk, we discuss:

- DoubleVerify going private equity, and what private equity means in the marketplace
- Ad tech company public valuations, market consolidation, and M&A activity. What ad tech public companies have attractive balance sheets?

Sep 01 2017

14mins

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Rank #5: What is Blockchain and is it applicable to ad tech?

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In this episode, we discuss:
- What is Blockchain?
- Is it applicable to ad tech?
- How soon will we see Blockchain and Smart Contract technology adopted?

Aug 20 2017

13mins

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