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Careers
Management & Marketing

STANDOUT with Cheryl Tan

Careers
Management & Marketing
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Want to be seen as a thought leader in your industry? Trying to connect with your people? What if you could accomplish both tasks using video? The STANDOUT podcast will share strategies you can use right now to get noticed and be seen as a thought leader in your industry. Learn more about the show at CherylTanMedia.com/Podcast.

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Want to be seen as a thought leader in your industry? Trying to connect with your people? What if you could accomplish both tasks using video? The STANDOUT podcast will share strategies you can use right now to get noticed and be seen as a thought leader in your industry. Learn more about the show at CherylTanMedia.com/Podcast.

iTunes Ratings

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iTunes Ratings

14 Ratings
Average Ratings
14
0
0
0
0
Cover image of STANDOUT with Cheryl Tan

STANDOUT with Cheryl Tan

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Want to be seen as a thought leader in your industry? Trying to connect with your people? What if you could accomplish both tasks using video? The STANDOUT podcast will share strategies you can use right now to get noticed and be seen as a thought leader in your industry. Learn more about the show at CherylTanMedia.com/Podcast.

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Rank #1: 67: How To Create Consistent Content - STANDOUT with Cheryl Tan

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When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It’s understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we’re talking about how to create consistent content. What you’ll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It’s understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well. Today, we’re talking about how to create consistent content. What you’ll learn in this episode: *Why creating consistency is important *My five steps to creating consistency with content Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Aug 27 2018
9 mins
Play

Rank #2: 66: How To Create A Publicity Plan - STANDOUT with Cheryl Tan

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Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you’ll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT – and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. Let’s say you are launching a new service, or you have a new product line coming out. What if you simply want more people in your community to know about your expertise and your business? This episode will help you figure out your publicity plan in order to get the word out. What you’ll learn in this episode: *What is a publicity plan and why is it important to have one? *The FIVE things you must include in a successful publicity plan *ACT – and how this acronym will help you implement your publicity plan Links mentioned in this episode: *CherylTanMedia.com/Podcast *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Aug 13 2018
9 mins
Play

Rank #3: 65: The Secret To Creating Confidence On Camera - STANDOUT with Cheryl Tan

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For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you’ll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this episode: *CherylTanMedia.com/Podcast *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned. If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group. I have learned so much from this challenge, and I wanted to share some of those lessons with you today. What you’ll learn in this episode: *How the STANDOUT Video Challenge is pushing new video creators into action *What you can do to get over your fear of being on video *What you can include in your video to get more people to watch it *How you can use video to be seen as an expert Links mentioned in this episode: *CherylTanMedia.com/Podcast *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page

Jul 29 2018
7 mins
Play

Rank #4: 64: The #1 Reason You Need To Put Yourself Out There - STANDOUT with Cheryl Tan

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On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you’ll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, “3 Steps to Look and Sound Great On Video” here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you? If the answer is anything below a 10, this episode is for you. This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters. What you’ll learn in this episode: *The mindset that keeps so many people from starting to use videos *How videos can turn your marketing around *3 types of videos you can create right now to highlight your business *Sign up for the free online training, “3 Steps to Look and Sound Great On Video” here. Links mentioned in this episode: *CherylTanMedia.com/Podcast *Free Online Training With WeVideo *WeVideo Homepage *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

Jul 16 2018
9 mins
Play

Rank #5: 63: Why You Should Take Part In The STANDOUT Video Challenge - STANDOUT with Cheryl Tan

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Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today’s episode, I’m introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you’ll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Challenge *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push. In today’s episode, I’m introducing the STANDOUT 5-day Video Challenge. In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community. There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating. What you’ll learn in this episode: *The Seven Truths of Video *How to be more comfortable with putting yourself out there on video *How to learn the key attributes of a great video *How to join the STANDOUT 5-day Video Challenge Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Avoid Being Nervous On Camera *Should You Hire A Professional Videographer *Join the STANDOUT 5-day Video Chal...

Jun 30 2018
12 mins
Play

Rank #6: 62: [On-Air Coaching] The Easiest Way To Create Videos With Chris Lane - STANDOUT with Cheryl Tan

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Content is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you’ll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He’s really busy doing things that make money in his business. And these videos, naturally, take a backseat. Does that sound familiar? Listen as I am help him focus on how he helps his clients. The cameras are rolling, I’m grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful. What you’ll learn in this episode: *How to come up with a number of video topics in a short amount of time *How to put together video shoots for maximum effect *How to put together ideas that will attract clients Links mentioned in this episode: *CherylTanMedia.com/Podcast *Should You Hire A Professional Videographer? *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. Content is king, yes. But how do you create it consistently? That’s the magic question, isn’t it? In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress. I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation. What you’ll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us,

Jun 18 2018
37 mins
Play

Rank #7: 61: Seven Ways Your Local Business Can Start Using Video TODAY - STANDOUT with Cheryl Tan

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By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you’ll learn in this episode: *The four steps to get started using video in your business *7 types of videos you can start making for your company TODAY Links mentioned in this episode: *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. By 2019, 80 percent of the world’s internet traffic will be video. That’s according to WordStream and if you look around, people are already on their digital devices all the time watching, sharing and interacting with video. If you own a business, consider this. According to Tubular Insights, 64 percent of consumers buy after watching branded social videos. So how can you start using video in your business? What you’ll learn in this episode: *The four steps to get started using video in your business *7 types of videos you can start making for your company TODAY Links mentioned in this episode: *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.

May 01 2018
13 mins
Play

Rank #8: 60: [On-Air Coaching] How To Generate Publicity And Grow Your Business With Chelsea Mandello - STANDOUT with Cheryl Tan

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Do you have a big idea? Maybe it’s a business, maybe it’s a nonprofit, maybe it’s a message you need to share with the world. Let’s say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment. This is an On-Air Coaching call, so you’ll hear the story behind Troopster from founder Chelsea Mandello, you’ll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company. What you’ll learn in this episode: *The story behind Troopster *The mission Chelsea is trying to share *How Chelsea was able to generate publicity for Troopster and what it did for her business *The steps I share with Chelsea so she can get media coverage outside of her community Links mentioned in this episode: *Troopster.org *How To Use HARO Successfully And Get Featured In The Media *The (free) 5-Day Media Magnet Challenge *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. Do you have a big idea? Maybe it’s a business, maybe it’s a nonprofit, maybe it’s a message you need to share with the world. Let’s say you have all of that, but you’re not sure how to find the right people to help spread it. Listen to this episode and you’ll hear the story behind Troopster, a for-profit company that has a nonprofit arm. On the business side, Troopster allows friends and families of service members to buy and send personalized care packages online. The charity accepts donations and sends care packages to military service members on deployment. This is an On-Air Coaching call, so you’ll hear the story behind Troopster from founder Chelsea Mandello, you’ll learn how publicity helped to grow her business and what steps Chelsea can take to get more exposure for her company. What you’ll learn in this episode: *The story behind Troopster *The mission Chelsea is trying to share *How Chelsea was able to generate publicity for Troopster and what it did for her business *The steps I share with Chelsea so she can get media coverage outside of her community Links mentioned in this episode: *Troopster.org *How To Use HARO Successfully And Get Featured In The Media *The (free) 5-Day Media Magnet Challenge *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community a h...

Apr 11 2018
32 mins
Play

Rank #9: 59: Increase Your Energy On Camera - STANDOUT with Cheryl Tan

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Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you’ll learn in this episode: *How you can use your performance on camera to stand out from the crowd *4 tips to creating energy on video *Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources *STANDOUT Episode 52 – Engage Your Audience Using Livestreaming with Jennifer Quinn *STANDOUT Episode 54 – How To Look Good On A Webinar *STANDOUT Episode 55 – How To Avoid Being Nervous On Camera *STANDOUT Episode 56 – Should You Hire A Professional Videographer? *STANDOUT Episode 57 – The Benefits Of Batching Your Videos *STANDOUT Episode 58 – Become a Better Interviewer *Video examples of speakers who effectively use their hands while speaking: Michael Port Carrie Wilkerson Oprah Winfrey *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. Let’s say you know you want to sound like you have more energy on camera even though all you want to do is take a nap. Let’s say you are working hard to be more energetic on camera, but you don’t know how to turn it around. You’re in the right place. Today, you’re going to learn how you can create energy on camera even when you don’t feel like you have any, you’ll get my 4 tips to creating energy when you’re on video and the main reason why this effort is so important. What you’ll learn in this episode: *How you can use your performance on camera to stand out from the crowd *4 tips to creating energy on video *Bonus tips to set you up for success on camera Links mentioned in this episode: *CherylTanMedia.com/Video Resources *STANDOUT Episode 52 – Engage Your Audience Using Livestreaming with Jennifer Qui...

Mar 30 2018
14 mins
Play

Rank #10: 58: Become A Better Interviewer - STANDOUT with Cheryl Tan

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Today, we’re talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of people. As a TV news reporter, some of the people I tried to talk with didn’t want to talk with me, and others wanted to talk too much. But over the years, I have learned some tried and true lessons about carrying out conversations with strangers that I hope will help you. In fact, I still keep in touch with a number of the people I have had the honor to interview. Creating connections with people through interviewing is such a powerful way to strengthen a relationship. I can’t stress enough how important this skill is. Remember, the goal of all of this is the show. You want to put together the very best show possible. And if you decide to use an interview format for some or all of the program, then you want the most engaging guests who have the very best information to share with your audience. If you have a good show, people will find the program and share it with their friends. And the show will get bigger. If you know someone who is putting together a show or who has said, ‘I need to work on my interviewing skills,’ feel free to share this episode with them. Thank you in advance. What you’ll learn in this episode: *Three tips to successful interviews *Questions you can ask your guest so he or she shares more about a topic *How to find your voice Links mentioned in this episode: *Episode 54 of STANDOUT: How To Look Good On A Webinar *Episode 55 of STANDOUT: How To Avoid Being Nervous On Camera *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here. Today, we’re talking about a topic dear to my heart. Interviews. Or put another way, a path to creating a real connection with people you choose to bring onto your show. This is a big topic, and one I’ll be addressing more fully in other episodes. But this is a start and I would love to hear your thoughts on it. Do you use interviews for your shows? Are you interested in creating a program and are thinking about using interviews for it? I have had the honor of interviewing thousands of people. As a TV news reporter, some of the people I tried to talk with didn’t want to talk with me, and others wanted to talk too much. But over the years, I have learned some tried and true lessons about carrying out conversations with strangers that I hope will help you. In fact, I still keep in touch with a number of the people I have had the honor to interview. Creating connections with people through interviewing is such a powerful way to strengthen a relationship. I can’t stress enough how important this skill is. Remember, the goal of all of this is the show. You want to put together the very best show possible. And if you decide to use an interview format for some or all of the program,

Mar 21 2018
14 mins
Play