Cover image of STANDOUT with Cheryl Tan
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Business
Education
Careers

STANDOUT with Cheryl Tan

Updated 1 day ago

Business
Education
Careers
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Sharing ways you can tell your story more effectively

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Sharing ways you can tell your story more effectively

iTunes Ratings

16 Ratings
Average Ratings
16
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0
0
0

Helpful! #PWCdocandjock

By JoeShu2326 - Feb 05 2016
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This is an easy and great listen for anyone playing the business game!

Good show!

By Red Goat - Dec 20 2015
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Lots of important advice on growing a company. Can't wait for the next show.

iTunes Ratings

16 Ratings
Average Ratings
16
0
0
0
0

Helpful! #PWCdocandjock

By JoeShu2326 - Feb 05 2016
Read more
This is an easy and great listen for anyone playing the business game!

Good show!

By Red Goat - Dec 20 2015
Read more
Lots of important advice on growing a company. Can't wait for the next show.
Cover image of STANDOUT with Cheryl Tan

STANDOUT with Cheryl Tan

Updated 1 day ago

Read more

Sharing ways you can tell your story more effectively

Rank #1: 52: Engage Your Audience Using Live Video With Jennifer Quinn

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We talk about video quite a bit on STANDOUT. It makes sense, since video is one of the best and quickest ways to share your message with new people.

Earlier this year, I was working with a company based in New York to possibly start a video show. We didn’t end up going forward with that, but we did learn about Jennifer Quinn, widely known as Jenny Q, who was and is making a name for herself as a livestreaming expert.

Listen to our conversation and take away some really important nuggets, like why video isn’t a nice-to-have anymore, how conventional marketing advice may not give you the results you want and the things you need RIGHT NOW to get started with video.

What you'll learn in this episode:

*How to use live, in-person events to grow a following, one that you can eventually move online
*Why it's important to embrace new technology
*How Jenny pushed past her fear to start doing videos, even though she had not done them before
*Jenny's Video Success Plan
*The things you need to have to start video NOW
*Why video is no longer optional for your business

Links mentioned in this episode:

*Leverage Livestreaming to Build Your Brand: Start, Master, and Monetize Live Video
*STANDOUT Facebook Community
*JennyQ on Facebook
*Gear.JennyQ.live
*JennyQLive.com

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
Nov 16 2017
33 mins
Play

Rank #2: 56: Should You Hire A Professional Videographer?

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If you have been shooting videos for your business by yourself, I have a question for you: Do you have a passion to be a professional videographer or do you have a passion to share your message? The one only you can share?

I wanted to bring on a very talented videographer and editor to talk about what a professional video shoot looks like, how you plan for it and when you know you’re ready to hire.

He is Chris Lane and he is a videographer and editor based in Virginia Beach.

We are on the same page, that when you start creating videos, you typically don’t need to start with a video production company. There are so many things you can work on on your own time. Your message, your energy, your video style.

As you listen to this, I want you to think about the time you are spending. In the beginning, as you are trying to figure out your messaging, your market and your products, it’s perfectly fine to use your smartphone and basic editing skills for your videos.

But when you start focusing so much on the shooting and editing because you want it to start looking better, when you are spending sooo much time on the technical aspects of the shoot when you really should be talking to clients or actually getting that content into the hands of the people who need to see it, that’s when you have to start thinking about outsourcing. That’s when you think about getting some help either with shooting your videos, editing your videos, or both.

Time is money in business. When you are spending so much time on putting the videos together that you are losing money-making opportunities, that’s when you should think about hiring out.

If you are interested in talking about your particular video strategy, I would love to walk you through a plan to help you successfully use videos in your business. You can learn more about my video strategy sessions here.

What you'll learn in this episode:

*When is it time to get help with your videography and editing?
*What things should you think about when you are starting to shoot video on your own?
*What colors look good on camera
*How to prepare best for your videography experience with a pro (and it’s not what you expect)
*The surprising bonus of paying for a videographer
*How much can you expect to pay when working with a professional videographer?
*How long should your first shoot be?

Links mentioned in this episode:

*ChrisLaneVideo.com

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Mar 05 2018
36 mins
Play

Rank #3: 50: 6 Steps To Building A Thriving Community

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Over the weekend, I had the opportunity to be in a room full of almost 1,000 women. It was part of the Virginia Women’s Conference at the Virginia Beach Convention Center hosted by Senator Mark Warner. I think we filled up the entire building! The energy at the conference was incredible - especially when you looked around and thought about what these women had to do to get there. Panty hose, party dresses and pumps for a day-long Saturday event. Everyone looked incredible!

I was there to moderate a workshop on how to build a thriving community. We had several hundred women joining us and we were so excited to talk with so many people about this topic.

For those of you who don’t know, locally, I am one of the founders of a local group called the Women’s Forum of Coastal Virginia. And when I presented this idea, of helping other people create their own communities, their own tribes, I wasn’t sure if my group or the conference organizers would agree this was a worthy topic. But they all said yes, and we got the chance to tell our story.

What you'll learn in this episode:

*The reason we decided to create The Women's Forum of Coastal Virginia

*How we found like-minded people to be a part of the founding team

*How we make it work, since we're all volunteers!

*The six steps we took to build this thriving community

Click here to download the pdf, "6 Steps to Building a Thriving Community."

Links mentioned in this episode:

*Interview with Todd Cochrane, the CEO of RawVoice (podcast hosting service Blubrry)

*STANDOUT with Cheryl Tan Community on Facebook

*The Women's Forum of Coastal Virginia Facebook page

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
Oct 25 2017
15 mins
Play

Rank #4: 48: How To Become A Thought Leader Using Video With Shelley Smith

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If you have been thinking about using video to market yourself and your business, and something has been stopping you from moving forward, you’re in luck. This episode is full of great tips.

A few weeks ago, I ran a 10-Day Video Challenge. I had not done this before and I didn’t know what to expect. But it went so well, I will be running this free challenge several times a year. So you can sign up here to be notified when the challenge runs again.

I want to share what I learned from this experience.

First - Everybody loves a challenge. Who knew? I guess it makes sense since a challenge gets our creative and our competitive juices flowing. And people love the idea of winning prizes.

Second - The challenge itself is so powerful because our community was tied to it. I gave some basics as far as topic ideas and some checklists to help you create your videos. But that was it. People posted their videos on social media, Facebook primarily, using the hashtag #STANDOUTVC and anyone could search for the videos and watch them. I loved reading the comments and seeing the encouragement from the community. It’s a form of positive peer pressure.

And the last thing I learned, although I definitely knew this before, if you don’t have the right message, as well as a really clear one, creating your videos or any content for that matter becomes so much harder. The reason people dropped out is they simply didn’t know what to say. For those that kept going, having that crystal clear message helped them figure out what should be in the next video.

The big winner of the 10-day video challenge gets a chance to be on this podcast. So I’m excited to introduce you, again, to Shelley Smith. You may remember Shelley from Episode 17, where she talked about the mistakes entrepreneurs make when growing their companies.

If people are leaving your company, if morale is low, if you have trouble recruiting great talent, it could be a company culture problem. And Shelley fixes that issue. She is a culture rescuer.

Recently, Shelley really started to embrace that messaging surrounding company culture. And her videos during this challenge were very strategic, designed to speak to people who worry about retention, morale and productivity all day long. I encourage you check them out. You can see them in the STANDOUT Facebook community.

And listen to our interview, where you’ll hear how she faced her fear of the camera and created 10 videos in 10 days, how that effort is paying off big time and why she is not stopping.

What you'll learn in this episode:

*Why Shelley took the challenge
*What she loved about it
*How she turned the challenge into a way to advance her business
*How she set up her process to create batched video content
*How she used content she had already created to put together her video strategy
*How she structures her videos
*How she uses notes in her videos
*How a clear message that focuses on culture has helped in her business
*How she is becoming a thought leader
*The one question she asks on surveys that has helped with her messaging - and how it can help you

Links mentioned in this episode:

*Shelley Smith’s YouTube channel
*Cheryl Tan's YouTube Channel
*STANDOUT Facebook community
*PremierRaport.com
*Michelle Pippin’s Women Who Wow
*Episode 17 - Shelley Smith discusses the mistakes entrepreneurs make when growing a company
*How to Avoid Culture Big Fat Failures (BFF)
*The STANDOUT Video Challenge

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
Sep 27 2017
31 mins
Play

Rank #5: 53: How To Surround Yourself With The Right People

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Entrepreneur and speaker Jim Rohn said, “You’re the average of the five people you spend most of your time with.”

But how do you find the right five people? That’s what we’re talking about today.

What you'll learn in this episode:

*The nine types of groups you can join to make the right connections

Links mentioned in this episode:

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

*Click here to download the "How To Surround Yourself With The Right People" checklist

*6 Steps to Building a Thriving Community podcast episode

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
Jan 19 2018
13 mins
Play

Rank #6: 73: From A Hobby To A Profitable Etsy Business With Lauren Kilgore

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If you want to create a product to sell, this show is for you.
Today, I'm talking with Etsy entrepreneur Lauren Kilgore. She and I will be speaking at the Social Media Marketing Made Easy Conference in Norfolk this April. I wanted to learn more about how she is making real money doing something she started as a hobby.
I get a lot of calls from people who want to do the same thing. They’re testing the waters and from that experiment, they want a change in their circumstances. If that’s you, listen to this interview.
Lauren is doing exactly what I would recommend to anyone who calls me.
Be clear about what you offer. 
Make sure it’s an offer people want.
Be visible where your clients hang out.
And then do more of what’s working.
What you will learn in this episode:
*Steps you can take to turn a hobby you love into a money-making venture
*The power of Etsy in Lauren Kilgore's business
*The things you need to focus on to scale a business
Links mentioned in this episode:
*Look at the content creation system I created in Trello. Click here to take a peek.
*Click here to view Lauren Kilgore's Etsy store.
*Click here for Lauren Kilgore's website.
*Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets.
*Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it.
*Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.
*Want to work with Cheryl? Learn more about her Strategy Sessions here.
*Click to join the STANDOUT with Cheryl Tan community
Jan 20 2019
16 mins
Play

Rank #7: 68: 9 Ways To Raise Your Visibility Now

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Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you.

Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."

What you'll learn in this episode:

*9 ways you can increase your visibility now

*Steps you can take to maximize the publicity you do receive

*The positive effects of good publicity

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*How To Create A Publicity Plan

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Sep 11 2018
10 mins
Play

Rank #8: 72: Content Creation That Doesn't Make You Crazy

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Do you feel as if you’re constantly on the content hamster wheel? Maybe you recognize the power of creating great articles, videos and social media posts. Actually sitting down and putting the pieces together, well, that’s another story. If that sounds like you, you’re in the right place. I’ll share my simple content creation hacks that won’t make you crazy.
What you will learn in this episode:
*The power of consistent content creation
*3 steps to a simple content creation strategy
*A look at the tools I use to organize content
Links mentioned in this episode:
*Look at the content creation system I created in Trello. Click here to take a peek.
*Episode 67 of STANDOUT: How To Create Consistent Content
*Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets.
*Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it.
*Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.
*Want to work with Cheryl? Learn more about her Strategy Sessions here.
*Click to join the STANDOUT with Cheryl Tan community
*My Video Resources page
*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)
*Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Dec 21 2018
11 mins
Play

Rank #9: 51: How To Succeed In Sales With Matthew Kimberley

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We focus quite a bit on visibility on STANDOUT, of course - on things you can do to be seen as an expert in your field. Over the past 50 episodes, we’ve talked about PR, podcasts, video marketing, content marketing and speaking, just to name a few of the topics. It’s so gratifying to get your message out to more people. But, if you’re a business owner, all that visibility doesn’t do much unless it results in sales.

I’d love to get your take on this. We can discuss it in the STANDOUT Facebook community, a truly wonderful group of business owners and marketers. Click here to join it.

Most people come to me to get help raising their visibility, because they feel that visibility will get them more clients and customers. It can certainly do that, and my next guest says that good marketing makes the sales job a lot easier.

But what happens if that is not the result? What if the sales machine is broken?

I’m thrilled today to introduce all of you to Matthew Kimberley. I have no idea where I heard of Matthew first, probably on a podcast somewhere and I immediately signed up for his email list.

His emails are entertaining, motivational and I learn so much about what you need to do to be successful in sales.

And remember, you don’t have a business unless you have sales.

As you’ll hear in this episode, Matthew has a long history in sales. He is the former head of the Book Yourself Solid School of Coach training and is the creator of the School for Selling.

This is an episode you might want to come back to, as Matthew shares quite a bit, his systematic process for creating confidence in selling, how a job as a timeshare salesman helped shape how he approaches selling today - it’s not what you think - and he gives us a checklist you can use over and over again to guarantee sales in your business.

What you'll learn in this episode:

*How to become an order taker in sales
*How Matthew developed his very systematic approach to sales
*The step-by-step system Matthew uses and teaches to grow sales from scratch
*What needs to happen to create confidence in the selling process

Links mentioned in this episode:

*The School for Selling
*Matthew's free guide: 5 things you need to do every morning to get more clients in 60 days

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on iTunes here.
Oct 30 2017
35 mins
Play

Rank #10: 71: How Conferences Foster Connection, Community And Creativity

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If you had asked me a few years ago about the benefit of going to a conference, I am not sure what I would have said. I was definitely in a different place, juggling three small kids. I had a workday that started at 4 a.m., I was always running around. As a result, I was always tired.

Frankly, I probably wouldn’t have thought about taking the time to actually go to one.

But things change. I own a business now, for one thing. And no more 2 a.m. alarms.

I have changed my mind about the power of live events. I see now how they foster connection, community and creativity.

In today's episode, we’re talking about a conference coming to Norfolk in April 2019 that may be just what you need.

What you will learn in this episode:

*How one business owner took education into her own hands

*The power of a conference to create real relationships

*What social media can do to grow a small business

Links mentioned in this episode:

*Get tickets to the Social Media Marketing Made Easy Conference April 12-14, 2019 in Norfolk. Use the code, "Cheryl" and get $20 off. Click here to get tickets.

*Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it.

*Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Nov 21 2018
20 mins
Play

Rank #11: 70: Which Video Platform Should You Use

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These days there seem to be endless opportunities to use video. Which one is best for you and your business? I'll break down the options and help you figure out how to pick the platform best suited for you.

What you'll learn in this episode:

*Ways you can create content your audience wants

*Why video marketing is so powerful

*The different video platforms you can use

-My 4 steps to figuring out which video platform you should use
Clarify your message.
Find out where your audience hangs out.
Figure out where you spend your time.
Put together a plan to create engagement and carry out the plan.

Links mentioned in this episode:

*Episode 61: Seven Ways You Can Start Using Video TODAY

*Episode 67: How To Create Consistent Content

*Client Videos

*Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it.

*Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Nov 03 2018
14 mins
Play

Rank #12: 69: How To Create A Video Marketing Strategy

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If you’re listening to this, you may already see the power of video working for you or your competitors. Maybe you want to figure out what it can do for your company or maybe you want to step up your existing efforts in this space.

If so, you’re in the right place.

Now, we’re adding a little strategy to it and talking about how you can use video to grow your business.

What you'll learn in this episode:

*What is the power of using video marketing?

*Top 10 tips to create a strategy around your video creation

Links mentioned in this episode:

*Get the guide: "10 Ways To Ace Your Video Strategy." Click here to download it.

*Take the survey - What questions do you have about video marketing, YouTube marketing and video strategy? Click here to take the survey.

*57: The Benefit Of Batching Videos

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Sep 29 2018
11 mins
Play

Rank #13: 55: How To Avoid Being Nervous On Camera

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I get asked this question a lot. How can you avoid being nervous on camera? And I say, nervousness is normal. You just can’t let nerves get in your way.

I have had my fair share of feeling really nervous in my career as a TV news anchor, reporter and host. I remember the first time I was on live TV as a reporter. I really thought I was going to throw up. After that, it got easier. I got more confident. And then I would be placed in new situations where the nerves would return, as an anchor with a co-host, as an anchor by myself, interviewing people live on the set, or anchoring shows live on location. It was all new, scary and then, after a while, you lose the nerves and you are able to focus on getting really good at presenting on camera. That’s my hope for you. And that’s why I have compiled my best tips for battling nerves and knocking it out of the park on camera.

What you'll learn in this episode:

*My 10 best tips on how to gain confidence on camera

Links mentioned in this episode:

*STANDOUT Episode 54: How To Look Good On A Webinar

*How to Look and Sound Great on Video - Checklist

*My Video Resources page
*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Feb 26 2018
14 mins
Play

Rank #14: 54: How To Look Good On A Webinar

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How many of you use webinars for work? As in, you are a participant and you need to have the video turned on and people will see you, or you’re a presenter and you have to do a good job on camera. Or else. If webinars are part of your work, this episode is for you.

In 2018 I am on a mission to inspire you to find your voice, show up consistently and bring your story to life on video.

Online meetings, online classes and online gatherings are growing in popularity. How easy is it to connect with someone and get on Facetime? Or use the online video platform, Zoom? Or Skype? How about meeting with clients, virtually, around the world? Or how about being present for a large online learning community? Even though these meetings are convenient, that doesn’t mean these are sessions you can ignore as it relates to how YOU come across. Just because you’re at home or in a remote location doesn’t mean you won’t be seen. If you’re in your kitchen with no light and the TV blaring, other people in the room will remember that. You may be muted for the entire call, you may miss your chance to present, you may end up being a distraction.

What you'll learn in this episode:

*The 5 things you need to think about before you start your webinar (either as a participant or a presenter)

*What colors look good on camera

*3 bonus tips you can use if YOU are the one presenting information on a webinar

Links mentioned in this episode:

*The original blog post on how you can look good on a webinar

*How to Look and Sound Great on Video - Checklist

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Feb 19 2018
16 mins
Play

Rank #15: 67: How To Create Consistent Content

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When I talk with business owners, one of the biggest struggles they face in creating content is being consistent with it. It's understandable. Content is such an effective way to educate your clients and customers. But it takes a lot of work to do well.

Today, we're talking about how to create consistent content.

What you'll learn in this episode:

*Why creating consistency is important

*My five steps to creating consistency with content

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Aug 27 2018
9 mins
Play

Rank #16: 66: How To Create A Publicity Plan

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Let’s say you are launching a new service, or you have a new product line coming out.

What if you simply want more people in your community to know about your expertise and your business?

This episode will help you figure out your publicity plan in order to get the word out.

What you'll learn in this episode:

*What is a publicity plan and why is it important to have one?

*The FIVE things you must include in a successful publicity plan

*ACT - and how this acronym will help you implement your publicity plan

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Want to work with Cheryl? Learn more about her Strategy Sessions here.

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Aug 13 2018
9 mins
Play

Rank #17: 65: The Secret To Creating Confidence On Camera

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For many people, feeling confident on video feels like a huge unattainable goal. But after interviewing thousands of people as a TV news reporter, I can tell you how confidence is created on camera. I have seen it happen. Stick around, and I’ll tell you what I have learned.

If you have been in the STANDOUT Facebook group this week, you know we are running a 5-Day Video Challenge. Over the course of the week, I have gone live on Facebook to share a lesson of the day. Each day has a little bit of homework and at the end of it, each challenge participant will create a video to post into the group.

I have learned so much from this challenge, and I wanted to share some of those lessons with you today.

What you'll learn in this episode:

*How the STANDOUT Video Challenge is pushing new video creators into action

*What you can do to get over your fear of being on video

*What you can include in your video to get more people to watch it

*How you can use video to be seen as an expert

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Join the STANDOUT 5-day Video Challenge

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Jul 29 2018
7 mins
Play

Rank #18: 64: The #1 Reason You Need To Put Yourself Out There

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On a scale of 1 to 10, how effectively would you say you market yourself? How well do people know what you do and how they can work with you?

If the answer is anything below a 10, this episode is for you.

This is for those who are not only trying to figure out how to get started using video for their business, but for those who are trying to see why it even matters.

What you'll learn in this episode:

*The mindset that keeps so many people from starting to use videos

*How videos can turn your marketing around

*3 types of videos you can create right now to highlight your business

*Sign up for the free online training, "3 Steps to Look and Sound Great On Video" here.

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Free Online Training With WeVideo

*WeVideo Homepage

*Join the STANDOUT 5-day Video Challenge

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Jul 16 2018
9 mins
Play

Rank #19: 63: Why You Should Take Part In The STANDOUT Video Challenge

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Everyone seems to be creating videos, and maybe you feel as if you are missing the boat. Not true at all. There is definitely time to get started and you are not behind. Yet. But sometimes you need a little push.

In today's episode, I'm introducing the STANDOUT 5-day Video Challenge.

In this challenge, you will be creating videos, videos you will post in the STANDOUT Facebook community.

There WILL be prizes. Most importantly, there will be accountability. If you truly want to get better, you must start creating.

What you'll learn in this episode:

*The Seven Truths of Video

*How to be more comfortable with putting yourself out there on video

*How to learn the key attributes of a great video

*How to join the STANDOUT 5-day Video Challenge

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*How To Avoid Being Nervous On Camera

*Should You Hire A Professional Videographer

*Join the STANDOUT 5-day Video Challenge

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Jun 30 2018
12 mins
Play

Rank #20: 62: [On-Air Coaching] The Easiest Way To Create Videos With Chris Lane

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Content is king, yes.

But how do you create it consistently? That’s the magic question, isn’t it?

In this episode, you’ll hear how I help clients come up with video ideas in a short amount of time. No writing, no memorizing, no stress.

I talk with a lot of business owners who want to start creating videos, but get stumped by many of the aspects of putting them together. What kind of equipment do I need, how do I light it properly, what do I say? So videographer Chris Lane and I teamed up to create a video package that gives people the chance to come to a studio location, be interviewed by me and then receive edited videos they can use for their website or social media. I have found that when people are interviewed, when you ask them questions about their businesses and what they are passionate about, they open up, they are less nervous and they can very easily come up with video topic ideas during the course of our conversation.

What you’ll hear is an on air coaching session I did with Chris to help him come up with ideas for his next series of videos he will release to his audience. Chris is like many of us, lots of ideas, not enough time focused on making those ideas happen. He’s really busy doing things that make money in his business. And these videos, naturally, take a backseat.

Does that sound familiar?

Listen as I am help him focus on how he helps his clients. The cameras are rolling, I’m grilling him with questions. And I want him to boil down his ideas to create videos that are short and impactful.

What you'll learn in this episode:

*How to come up with a number of video topics in a short amount of time

*How to put together video shoots for maximum effect

*How to put together ideas that will attract clients

Links mentioned in this episode:

*CherylTanMedia.com/Podcast

*Should You Hire A Professional Videographer?

*Click to join the STANDOUT with Cheryl Tan community

*My Video Resources page

*Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge)

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
Jun 18 2018
37 mins
Play

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