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Business
Education
Management & Marketing

Perpetual Traffic

Updated 25 days ago

Business
Education
Management & Marketing
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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

iTunes Ratings

587 Ratings
Average Ratings
526
37
10
4
10

Must Listen Marketing

By Mmonheit - Oct 19 2018
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If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
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Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.

iTunes Ratings

587 Ratings
Average Ratings
526
37
10
4
10

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more

If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more

Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.

Cover image of Perpetual Traffic

Perpetual Traffic

Updated 25 days ago

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Rank #1: EP43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.  Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.   IN THIS EPISODE YOU’LL LEARN: ·    The 8 ways to map the sequence of your offer, so you can make the appropriate offer at the appropriate time ( ·    The one question you need to answer to produce a killer message. ·    How to build little wins into your offer, so you can lock down repeated sales and brand advocacy.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 40: 4 Facebook Metrics Critical to Your Success Episode 41: 9 Ways to Increase Landing Page Conversion Rate Episode 42: 2 Facebook Campaign Metrics that Drive ROI   Press and hold link to visit the page Show Page Notes   Thanks for Listening!

May 03 2016
54 mins
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Rank #2: EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

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Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation. In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy. Press and hold link to visit the page Show Page Notes   IN THIS EPISODE YOU’LL LEARN:     •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).
     •    Creating your market and message match ( you wouldn’t speak to your mother the same way you’d speak to your boss).
     •    The method to 20x your success rate using the 7-step system.
 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:     •    Traffic & Conversion 2016 Closing Video
     •    Molly’s Traffic & Conversion 2016 Presentation Slides 
 Thanks for Listening! Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below

Feb 23 2016
52 mins
Play

Rank #3: EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

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Are your traditional, proven copywriting methods actually working? Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy.  Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages. IN THIS EPISODE YOU’LL LEARN: How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy. Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared). Why the “short and sweet” ad copy may not be the best approach.

Oct 24 2017
37 mins
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Rank #4: EP37: 5 Biggest Facebook Ad Campaign Mistakes

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In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps. If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions. IN THIS EPISODE YOU’LL LEARN: How people are falling flat while optimizing and scaling their ads ( The biggest mistake most advertisers are making when it comes to their targeting ( The Facebook targeting option that will get you better results, and better targeted results for your ads. How your campaign objective should be used to give your ads a long and fruitful life. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Facebook Flex Targeting: Now You Can Have Your Cake AND-OR Eat It Too Episode 08: Ad Targeting: Put Your Offer In Front of the Right People   Press and hold link to visit the page Show Page Notes

Mar 22 2016
30 mins
Play

Rank #5: EP61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products

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Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.   Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.   IN THIS EPISODE YOU’LL LEARN: Local: The two types of ads (and the time frame) to run for local businesses. How to show off the biggest asset of your business (   Physical Product: The best strategy to get conversions on Facebook ( The 3-Step formula to get people to buy your product.   Digital Products: The two main funnels to start with. The two types of campaigns, the two kinds of ad copy, and how to break down your audiences into different ad sets. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Camtasia - Record a video of what’s on your computer screen. ScreenFlow - Record any part of your monitor while also capturing your video camera, iOS device, microphone, multi-channel audio device, and your computer audio. Fiverr - Get logo design, marketing services, whiteboards and more, starting from only $5. How Dollar Beard Club generated 127 million Facebook video views, earning over $1 million a month. How to Use Facebook Advertising to Grow Your Local Business - There's no better way to advertise for local business than using Facebook advertising. Use these 4 ways and generate more traffic through your door. Episode 01: The Future of Paid Traffic - Learn why online traffic is just like rice. Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting. Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months - Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 06 2016
37 mins
Play

Rank #6: EP39: 5 Cutting Edge Facebook Ad Updates

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Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI. Look for Keith’s How-To Video on one of the brand new features in the podcast show notes. IN THIS EPISODE YOU’LL LEARN: The five new audience enhancements, how to implement them, and how they’ll make your Facebook Ads even more specific and relevant. The steps to implement Facebook’s version of Periscope ( An advanced feature for Lookalike Audiences ( How a new feature, which can be automated, will help increase the consumability of your video ads, even with the sound off! New Custom Audience Features that will give a marketer advanced frequency options, time on site features, dynamic dates, and device specific custom audiences. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Dominate Web Media’s Video – How-to Do Facebook Live Press and hold link to visit the page Show Page Notes

Apr 05 2016
27 mins
Play

Rank #7: EP63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

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Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at digitalmarketer.com/podcast!).   Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!   IN THIS EPISODE YOU’LL LEARN: The concept that has helped Ezra's business make eight figures. The extra steps Ezra adds to his retargeting strategy, which allows him to successfully scale a campaign. The three advertising assets Ezra would employ on a budget of $50/day ( A "sneaky" retargeting trick to give your product the best chance at converting. Why a video is the perfect top of funnel conversion asset.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Launch Grid Ecommerce Marketing Mastery Certification Feedly Episode 17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Sep 20 2016
35 mins
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Rank #8: EP28: 7 Ways to Grow Local Businesses Using Paid Traffic

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In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business. 
Press and hold link to visit the page Show Page Notes

Jan 19 2016
42 mins
Play

Rank #9: EP30: Ad Targeting: A B2B & B2C Case Study

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On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action.  Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects. Also, we’ve just crossed 300,000 downloads on iTunes.  Thank you to all of our Perpetual Traffic listeners!   Press and hold link to visit the page Show Page Notes

Feb 02 2016
35 mins
Play

Rank #10: Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

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In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy  that has grown Chris’ profile to 171,000 followers.   Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers. IN THIS EPISODE YOU’LL LEARN: What to look for when products aren’t selling the way you predicted—are you trying to just make money or are you genuinely trying to provide value? The 5-step process to Chris’ social media strategy, including increasing the authority of your profile and creating content that is shareable, which helps build your audience and grow your following How to get verified on Instagram through a 6 to 9 month strategy of pitching and being featured in large publications LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Chris on Instagram For The Love Of Money Mastermind For The Love of Money Podcast Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 19 2019
56 mins
Play

Rank #11: EP117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

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Want to scale your Facebook ads? In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come. IN THIS EPISODE YOU’LL LEARN: What to do in the first ten seconds of your video ad to grab a viewer’s attention (« and what you should avoid doing so you don’t discourage views). How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service. The tactics Dominate Web Media uses in their clients’ Facebook campaigns to turn cold traffic into buyers. Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 03 2017
45 mins
Play

Rank #12: EP69: How to Structure a High-Converting Facebook Campaign

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Have you been wondering about Facebook objectives, ad sets, and split testing?   Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.     IN THIS EPISODE YOU’LL LEARN: Why you should have multiple ad sets. The first thing Molly does when testing a campaign. The audience size “sweet spot” (« And when to ignore it). How to make your ad’s social proof add up faster while making managing comments on your ad easier.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 30: Ad Targeting: A B2B & B2C Case Study Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 01 2016
40 mins
Play

Rank #13: EP51: How to Generate Traffic, Leads, and Sales with Social Media

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The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that’s what we’re going to talk about today.     IN THIS EPISODE YOU’LL LEARN: The biggest mistake marketers make when it comes to leveraging social platforms to get more customers ( Jennifer Sheahan’s approach to finding an avatar’s pain points. Case Studies on Jennifer’s work on Chloe Smith’s election to the House of Commons, and President Barack Obama’s 2012 reelection, and how entrepreneurs and small business owners can apply the same winning strategy.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Hootsuite Leela Cosgrove Website Leela Cosgrove Facebook Canva Post Promoter Pro Social  Media  Success  Check A look at how Jennifer Sheahan schedules content:   Press and hold link to visit the page Show Page Notes   Thanks for listening! Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 28 2016
34 mins
Play

Rank #14: EP47: Facebook’s New Conversion Pixel: What You Need to Know

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Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the “new” Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.   IN THIS EPISODE YOU’LL LEARN: ·   The answers to 13 of the biggest questions we get from marketers on the conversion pixel ( ·   How to use the pixel to optimize leads, while giving Facebook more information about who they should serve your ad to next. ·   The little thing that can trip up your conversion tracking, and how you can be mindful of this.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: FunnelBoom Training Resources Facebook’s New Conversion Pixel: Pain-Free Migration & Set Up: Andrew Tweito’s blog post for DigitalMarketer Episode 46: 3 Facebook Changes Marketers Need to Know   Press and hold link to visit the page Show Page Notes   Thanks for listening! Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below.

May 31 2016
42 mins
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Rank #15: EP22: Create these 4 Facebook Custom Audiences First

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Feeling overwhelmed by all the options in the Facebook Ad Manager?  This episode of the Perpetual Traffic podcast will show you where to start. Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now.  These audiences are the foundation of your Facebook ad strategy.   
Press and hold link to visit the page Show Page Notes

Dec 09 2015
29 mins
Play

Rank #16: EP108: How Facebook’s Ad Algorithm Works

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Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager. IN THIS EPISODE YOU’LL LEARN: What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm). A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting. How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 01 2017
28 mins
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Rank #17: EP132: 3 Steps to Build a Perpetual Traffic Machine

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Brand based advertising is essential to running a successful long-term advertising strategy. In fact, it’s one of the three cornerstones of the “BCS Triangle” we’re going to show you in today’s episode. Implement the BCS system in your business, and you’ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine. IN THIS EPISODE YOU’LL LEARN: How to exponentially boost your conversion and retargeting campaigns over the next six months. A “ninja strategy” for expanding your reach 3-8x and drastically lowering your costs. The three-part formula for creating a true perpetual traffic machine that will build your audience and drive conversions forever (« without burning out your audience). Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jan 16 2018
30 mins
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Rank #18: EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

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Do you run an ecommerce company? If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers. If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode. IN THIS EPISODE YOU’LL LEARN: How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer. The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5). Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 17 2018
54 mins
Play

Rank #19: EP31: 3 Elements of a Successful Video Ad

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Want to create video ads that convert?  While the content of your video ad can vary widely, there are three elements you must include in every video ad.   Use these video ads on Facebook, YouTube or even on local television.  Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business. 
Press and hold link to visit the page Show Page Notes

Feb 09 2016
31 mins
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Rank #20: EP146: 3 Case Studies to Grow Your Business with Facebook Ads

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Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads. Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend. Each of these Facebook ad case studies is packed with information you can apply today to grow your own business. IN THIS EPISODE YOU’LL LEARN: How you can use the MAGICC method to convert cold traffic into paying customers. How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business). How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 24 2018
44 mins
Play

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