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Business
Education
Management & Marketing

Perpetual Traffic

Updated 9 days ago

Business
Education
Management & Marketing
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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

iTunes Ratings

605 Ratings
Average Ratings
540
38
11
4
12

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.

iTunes Ratings

605 Ratings
Average Ratings
540
38
11
4
12

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.
Cover image of Perpetual Traffic

Perpetual Traffic

Updated 9 days ago

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Rank #1: Episode 213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat

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In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic.

IN THIS EPISODE YOU’LL LEARN:

  • How ManyChat got started and their strength in making decisions quickly and efficiently 
  • ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS, iMessage, etc.)
  • The future of iMessage after its new enrollment with Shopify’s live chat feature
  • The #1 mistake businesses are making around Messenger marketing: Messaging isn’t THE marketing strategy, it’s PART of your marketing strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Oli Billson

Neil Patel

ManyChat

Team Traffic

Messenger Marketing & Chatbot Mastery

Conversations Conference

Mikael on LinkedIn

Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com

Aug 06 2019
54 mins
Play

Rank #2: Episode 212: 3 Essential Tactics Every Facebook Marketer Should Know

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This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads.

Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each.

IN THIS EPISODE YOU’LL LEARN:

  • The problem with asset customization and dynamic creatives: they don’t aggregate social proof
  • How to use a pre-sell article as an instant experience by using it on your landing page
  • Why using dynamic product ads with different objectives and large or no audiences are working for cold traffic conversions

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Canva

Customize Your Ad Creative for Placements

Bring Brands and Products to Life with Instant Experience

Reach a Broad Audience with Dynamic Ads for Products

Productsup

Your Complete Guide To Product Catalogs for Facebook Dynamic Ads

Create a Catalog

Catalog Best Practices

DataFeedWatch

Episode 196: Instagram Ads—What You Should Know

Tier 11

Molly on Instagram

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jul 30 2019
39 mins
Play

Rank #3: EP43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Ryan Deiss, co-founder and CEO of
DigitalMarketer, and the Perpetual Traffic crew break down how to
create an offer that people actually want to buy. 

Follow the 4-Step process to get the
biggest leverage points to turn a losing campaign into a winning
campaign – without being the Don Draper of copy writing or having
to change your bidding or targeting.

IN THIS EPISODE YOU’LL
LEARN:

·    The 8 ways to map the
sequence of your offer, so you can make the appropriate offer at
the appropriate time (

May 03 2016
54 mins
Play

Rank #4: EP41: 9 Ways to Increase Landing Page Conversion Rate

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Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

IN THIS EPISODE YOU’LL LEARN:

  • The conversion tactic that applies to ALL online businesses (
Apr 19 2016
37 mins
Play

Rank #5: EP45: 5 Proven Facebook Offers That Convert

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The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer.

The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

IN THIS EPISODE YOU’LL LEARN:

·      The messaging that works best with each prospective offer.

·      The offer you can apply to give prospects little victories and move them to the next step.

·      The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (

May 17 2016
36 mins
Play

Rank #6: EP99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan

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Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

IN THIS EPISODE YOU’LL LEARN:
  • What rap music and marketing have in common and how you can use this strategy to grow your audience size.
  • One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it.
  • How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience).
  • The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah’s #1 marketing tactic).
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 38: The 4-Step Podcast Launch Strategy Noah’s How to Launch a Podcast Blog Article AppSumo: The Growth Hacker Giveaway

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

May 30 2017
39 mins
Play

Rank #7: EP146: 3 Case Studies to Grow Your Business with Facebook Ads

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Whether you’re launching an info product, running an ecommerce business, or creating a documentary, today’s episode has a case study that will help you grow your business with Facebook ads.

Join us as we discuss how Molly helped one of her clients successfully launch a Christian documentary and generate 100,000 leads for less than $1/lead, how you can use the “MAGICC” method to convert cold traffic, and how the 3-step “Ecommerce Ad Amplifier” led to a 5.8X return on ad spend.

Each of these Facebook ad case studies is packed with information you can apply today to grow your own business.

IN THIS EPISODE YOU’LL LEARN:

  • How you can use the MAGICC method to convert cold traffic into paying customers.
  • How Molly generated 100,000 leads at 94¢ apiece in 7 days (« and how you can apply the strategy in your business).
  • How Tier 11 took one client from $5,000 in ad spend with a 2X ROI to $60,000 with a 5.8X ROI.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 24 2018
44 mins
Play

Rank #8: EP160: Not Getting Conversions with Facebook ads? Follow These 11 Steps

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Running Facebook ads is not a “set it and forget it” sort of experience. Even the pros have to keep an eye on their ads to make sure things are running smoothly. And things don’t always run smoothly… 

If you’ve turned on a campaign and you’re getting 0 impressions or 0% conversions, listen up. In this week’s episode, the experts talk about some common mistakes that people make when setting up a Facebook ad campaign. They walk you through 11 things that you can check and fix to get your campaign converting again. 

IN THIS EPISODE YOU’LL LEARN:

  • How to prevent the Facebook ad mistakes that even the experts make sometimes
  • The 1 thing you should do so that your disapproved or pending ad gets approved by Facebook
  • Why a limited ad flight schedule might not be right for you (and what to do instead)
  • 2 ways your pixel could be sabotaging you (and a Chrome extension to help you fix it)
Jul 31 2018
34 mins
Play

Rank #9: EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

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Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

IN THIS EPISODE YOU’LL LEARN:

  • How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
  • The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
  • Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 17 2018
54 mins
Play

Rank #10: EP97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

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Join the experts as they detail seven strategies they’ve learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results with your Facebook ads and increase conversions at a low cost.

IN THIS EPISODE YOU’LL LEARN:
  • How one Facebook ad generated 3,000 new subscribers and 30,000 new fans in 30 days (« and how you can use it in your business).
  • What to pair your ad’s hook with to reach “advertising nirvana” and generate a high return.
  • Easy strategies you can use to reduce ad fatigue and quickly scale your campaigns without reducing ROI.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Emoji Searcher Episode 34: 14 Elements of Persuasive Ad Copy Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Episode 85: 6 Elements of a High Converting Ad Creative Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017 Episode 90: 5 Facebook Ad Updates You Need to Know About Episode 91: Everything You Need to Know About Facebook Website Conversion Campaigns

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

May 16 2017
32 mins
Play

Rank #11: EP106: How Much Can You Afford to Pay to Acquire a Customer?

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Everything comes down to this one question. How much can you afford to pay to acquire a customer?

Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much you can pay to get leads and customers and what a successful Facebook campaign looks like for your business, so you can quickly achieve a return on your Facebook ad spend.

IN THIS EPISODE YOU’LL LEARN:
  • The five metrics to determine what success is for your business or clients, so you’ll accurately know what is and isn’t working.
  • The most important metric you need to know to achieve your Facebook marketing goals (« This will give you accurate insight on what your business can attain).
  • The formula to determine the benchmarks your Facebook campaign must hit to quickly achieve a return on your Facebook ad spend (« Hint: You’ll have to do the math backwards).

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Show Page Notes

Jul 18 2017
37 mins
Play

Rank #12: EP159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

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Instagram users are now spending just as much time scrolling as Facebook users. So, if you aren’t putting your ads on both platforms, you are missing out on some great opportunities to leverage your advertising dollars.

Luckily for you, in this episode, the experts are breaking down a bunch of new updates that Facebook and Instagram have rolled out over the past month. This includes multiple new ad formats (and a future ad placement) to make your advertising more effective, a new feature on the Ads Manager app that will give you more control of your ads if you’re away from your desktop, and 3 new ManyChat features that will make your life easier.

IN THIS EPISODE YOU’LL LEARN:

  • The new Ads Manager app feature that lets you do more for your ad campaign, even when you’re on the go and away from the computer
  • 3 exciting new ManyChat features that make Messenger marketing more powerful
  • The future Instagram ad placement you should be looking out for
  • How 2 new Instagram ad options help you use the growing platform to its fullest to grow your campaign
Jul 24 2018
34 mins
Play

Rank #13: EP04 : Your First 3 Steps: Facebook Ads [Case Study-Betty Rocker-Part One]

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In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.

Aug 01 2015
35 mins
Play

Rank #14: EP69: How to Structure a High-Converting Facebook Campaign

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Have you been wondering about Facebook objectives, ad sets, and split testing?

Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.  

IN THIS EPISODE YOU’LL LEARN:

  • Why you should have multiple ad sets.
  • The first thing Molly does when testing a campaign.
  • The audience size “sweet spot” (« And when to ignore it).
  • How to make your ad’s social proof add up faster while making managing comments on your ad easier.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Nov 01 2016
40 mins
Play

Rank #15: EP182: Top Facebook and Instagram Predictions for 2019

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We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019

Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram.

IN THIS EPISODE YOU’LL LEARN:

  • Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that)
  • The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds
  • Molly’s predictions for Facebook advertising in 2019
  • Ralph’s predictions for Instagram advertising in 2019

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Most Important Social Media Trends to Remember in 2019

Fathersonsworkout on Instagram

24+ Instagram Statistics That Matter to Marketers in 2019

Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season

Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, TuneIn, or at DigitalMarketer.com.

Jan 01 2019
30 mins
Play

Rank #16: EP166: Why Facebook Traffic is NOT Your Problem

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Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

  • Don’t try to extract your profit from your initial sale (and what to do instead)
  • The 3 ways to grow your business, and the 2 you should be giving more attention to
  • How to increase your revenue by selling to your existing customer base
  • Tactics to optimize your Shopify store to keep your customers coming back and staying longer
Sep 11 2018
44 mins
Play

Rank #17: EP03 : Facebook Video Ad Game Plan

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Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad? Facebook video ads are the answer. There are now 4 billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up with YouTube in desktop video minutes watched per month, and Facebook is crushing YouTube in mobile video. Keith reveals the secrets behind Dominate Web Media’s highest performing Facebook video ad campaigns. Get a peek inside  the presentation Keith & Ralph attended, where Facebook revealed best practices for video ad information to big time spenders.

Jul 27 2015
34 mins
Play

Rank #18: EP108: How Facebook’s Ad Algorithm Works

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Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.

IN THIS EPISODE YOU’LL LEARN:

  • What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).
  • A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
  • How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 01 2017
28 mins
Play

Rank #19: EP93: 6 Website Tweaks You Can Use to Skyrocket Your Sales

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Special guest Syed Balkhi, Co-Founder of OptinMonster, joins the experts to discuss how to generate more website sales. Listen to learn six growth hacks you can deploy at the bottom of your sales funnel to increase your conversions and, thus, your profit, so you can outspend your competitors and dominate your market.

IN THIS EPISODE YOU’LL LEARN:
  • The biggest mistake you can make when trying to generate customers online (« and how you can avoid this).
  • The strategy you can use to reduce cart abandonment, overcome a customer’s objections, and generate subscribers and customers («Hint: You do this by removing one option and replacing it with another).
  • How to use the “Magic Recovery Email” campaign to recover 55% of lost revenue.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Retain Churn Buster CartHook Jilt

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Apr 19 2017
35 mins
Play

Rank #20: Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

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In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy  that has grown Chris’ profile to 171,000 followers.

Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers.

IN THIS EPISODE YOU’LL LEARN:

  • What to look for when products aren’t selling the way you predicted—are you trying to just make money or are you genuinely trying to provide value?
  • The 5-step process to Chris’ social media strategy, including increasing the authority of your profile and creating content that is shareable, which helps build your audience and grow your following
  • How to get verified on Instagram through a 6 to 9 month strategy of pitching and being featured in large publications

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Chris on Instagram

For The Love Of Money Mastermind

For The Love of Money Podcast

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 19 2019
56 mins
Play

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