Cover image of Perpetual Traffic
(619)

Rank #7 in Marketing category

Business
Careers
Marketing

Perpetual Traffic

Updated 5 days ago

Rank #7 in Marketing category

Business
Careers
Marketing
Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

iTunes Ratings

619 Ratings
Average Ratings
552
38
12
4
13

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.

iTunes Ratings

619 Ratings
Average Ratings
552
38
12
4
13

Must Listen Marketing

By Mmonheit - Oct 19 2018
Read more
If you do any digital marketing, then this is must listen.

Yes

By Lovetisten77 - Aug 10 2018
Read more
Thanks so much for all the amazing insight. It’s a degree for free. You guys are all wonderful.
Cover image of Perpetual Traffic

Perpetual Traffic

Updated 5 days ago

Read more

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.

Rank #1: EP41: 9 Ways to Increase Landing Page Conversion Rate

Podcast cover
Read more

Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

IN THIS EPISODE YOU’LL LEARN:

  • The conversion tactic that applies to ALL online businesses (

Apr 19 2016

37mins

Play

Rank #2: EP61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products

Podcast cover
Read more

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.

Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.

IN THIS EPISODE YOU’LL LEARN:

Local:

  • The two types of ads (and the time frame) to run for local businesses.
  • How to show off the biggest asset of your business (

Sep 06 2016

37mins

Play

Rank #3: EP33: The Ad Grid: How to Build Campaigns that Convert and Scale

Podcast cover
Read more

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

Press and hold link to visit the page

Show Page Notes

IN THIS EPISODE YOU’LL LEARN:    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).
    •    Creating your market and message match (

Feb 23 2016

52mins

Play

Rank #4: EP145: How to Amplify Your Ecommerce Business Using Facebook Ads

Podcast cover
Read more

Do you run an ecommerce company?

If so, chances are that you’re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.

If you’re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today’s episode.

IN THIS EPISODE YOU’LL LEARN:

  • How to recognize the 5 levels of a prospect, and how to talk to each level to generate a customer.
  • The types of Facebook ads you should be running for each level—including ads that will take someone from being a cold lead (level 1) directly to being a buyer (level 5).
  • Which level is most profitable to advertise to, and why that’s not the level that 80% of your ad spend will go to.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Apr 17 2018

54mins

Play

Rank #5: EP64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

Podcast cover
Read more

The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience.

Listen in to learn this easy process and visit digitalmarketer.com/podcast to gain valuable resources you can apply to any business.

IN THIS EPISODE YOU’LL LEARN:

  • The problem most customers respond to (

Sep 27 2016

34mins

Play

Rank #6: EP45: 5 Proven Facebook Offers That Convert

Podcast cover
Read more

The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer.

The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

IN THIS EPISODE YOU’LL LEARN:

·      The messaging that works best with each prospective offer.

·      The offer you can apply to give prospects little victories and move them to the next step.

·      The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (

May 17 2016

36mins

Play

Rank #7: EP28: 7 Ways to Grow Local Businesses Using Paid Traffic

Podcast cover
Read more

In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.


Press and hold link to visit the page

Show Page Notes

Jan 19 2016

42mins

Play

Rank #8: EP03 : Facebook Video Ad Game Plan

Podcast cover
Read more

Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad? Facebook video ads are the answer. There are now 4 billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up with YouTube in desktop video minutes watched per month, and Facebook is crushing YouTube in mobile video. Keith reveals the secrets behind Dominate Web Media’s highest performing Facebook video ad campaigns. Get a peek inside  the presentation Keith & Ralph attended, where Facebook revealed best practices for video ad information to big time spenders.

Jul 27 2015

34mins

Play

Rank #9: EP04 : Your First 3 Steps: Facebook Ads [Case Study-Betty Rocker-Part One]

Podcast cover
Read more

In this episode of The Perpetual Traffic Podcast, we are so excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker). With very little prior knowledge of Facebook ads, as a coaching client of Dominate Web Media Bree has built her business to unprecedented levels after diving headlong into mastering the Facebook Ad platform.

Aug 01 2015

35mins

Play

Rank #10: EP218: 5 Facebook Plays Working Best Right Now

Podcast cover
Read more

Today we’re sharing the 5 Facebook plays working best for Molly right now.

These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.

IN THIS EPISODE YOU’LL LEARN:

  • Play #1: Direct To Product Page used on specific avatars that are ready to purchase
  • Play #2: Presell Articles, used for cold traffic to build up the desire for the product
  • Play #3: Direct to Lead Magnet, used to capture lead’s information
  • Play #4: Direct to Free Video Series, to convert cold leads into subscribers
  • Play #5: Dynamic Product Ads, for cold and warm traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit

DIY Gift Kits Ad Library

Panda Planner Ad Library

5 Makeup Tips For Older Women

Which Type Of Course Should I Create For My Business? Quiz

Free Swipe File: 147 Facebook Ads From Top 25 Brands

Free 5-Part Facebook Ads Mini-Class

Train My Traffic Person

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Sep 10 2019

55mins

Play

Rank #11: EP30: Ad Targeting: A B2B & B2C Case Study

Podcast cover
Read more

On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action.  Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects.

Also, we’ve just crossed 300,000 downloads on iTunes.  Thank you to all of our Perpetual Traffic listeners!  

Press and hold link to visit the page

Show Page Notes

Feb 02 2016

35mins

Play

Rank #12: EP14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Podcast cover
Read more

Are you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.


Press and hold link to visit the page

Show Page Notes

Oct 13 2015

36mins

Play

Rank #13: EP158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign

Podcast cover
Read more

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions

Jul 17 2018

51mins

Play

Rank #14: EP186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

Podcast cover
Read more

Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019.

In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year!

IN THIS EPISODE YOU’LL LEARN:

  • How Molly is generating 50,000 leads in 12 days with a 35 million person audience using only 2 ads per ad set
  • Why Facebook ads set to Reach Optimization are outperforming other optimization options (and why you should be using it)
  • Ezra’s ad campaign that converted 8,700 purchases using no target and conversion objective, lookalike audiences, and interest targeting
  • What a lookalike audience is and how to use one in your ad strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Facebook Live Video

Train My Traffic Person

Tier 11

Facebook Ads Policies

Facebook Ad Policy Low Quality or Disruptive Content

Avoid creating negative experiences with your ads

Pingdom

GTmetrics

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Thanks for joining us this week. Want to subscribe to The Perpetual Traffic Podcast? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 29 2019

37mins

Play

Rank #15: EP67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Podcast cover
Read more

The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they’re going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your business to levels you never thought possible. When you use video ads right, the results are crazy good.

IN THIS EPISODE YOU’LL LEARN:

  • The pattern interrupt to utilize and when to use it within your video.
  • The “game changer” that raises awareness and increases the urge to check out your product/service (

Oct 18 2016

29mins

Play

Rank #16: EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

Podcast cover
Read more

Are your traditional, proven copywriting methods actually working?

Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. 

Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

IN THIS EPISODE YOU’LL LEARN:

  • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
  • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
  • Why the “short and sweet” ad copy may not be the best approach.

Oct 24 2017

37mins

Play

Rank #17: EP108: How Facebook’s Ad Algorithm Works

Podcast cover
Read more

Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.

IN THIS EPISODE YOU’LL LEARN:

  • What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).
  • A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
  • How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Aug 01 2017

28mins

Play

Rank #18: EP49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"

Podcast cover
Read more

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.

IN THIS EPISODE YOU’LL LEARN:

  • The advantage of boosting a post before you build a campaign in Facebook Ads Manager.
  • How to know when to boost a post and when to turn a boosted post into a campaign.
  • How boosting a post can help you find your content "unicorn."
  • What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Resources from Dennis

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 36: What is Facebook’s ‘Relevance Score’? (…and other questions!)

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

Press and hold link to visit the page

Show Page Notes

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Jun 14 2016

39mins

Play

Rank #19: EP66: Creating Content that Converts with Laura Hanly

Podcast cover
Read more

Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.

People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.  

IN THIS EPISODE YOU’LL LEARN:

  • How many "touch points" people need before they'll make a purchase.
  • Laura Hanly's three key elements to a successful marketing campaign.  
  • The two different types of content.  
  • How Laura makes content creation less stressful.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Find Laura's book, Content that Converts, on her site or on Amazon.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Oct 11 2016

35mins

Play

Rank #20: EP99: Marketing & Traffic Advice from Facebook’s 30th Employee: Noah Kagan

Podcast cover
Read more

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the “Restaurant Strategy” that provides value, Noah and the hosts detail tactics you can use today.

IN THIS EPISODE YOU’LL LEARN:
  • What rap music and marketing have in common and how you can use this strategy to grow your audience size.
  • One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it.
  • How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience).
  • The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah’s #1 marketing tactic).
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 38: The 4-Step Podcast Launch Strategy Noah’s How to Launch a Podcast Blog Article AppSumo: The Growth Hacker Giveaway

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

May 30 2017

39mins

Play