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Greymatter

Updated 4 days ago

Business
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Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

Read more

Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

iTunes Ratings

37 Ratings
Average Ratings
23
9
0
2
3

iTunes Ratings

37 Ratings
Average Ratings
23
9
0
2
3
Cover image of Greymatter

Greymatter

Updated 4 days ago

Read more

Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

Rank #1: Getting Smart About Growth with Casey Winters & Uber's Andrew Chen | Greymatter

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Are B2C companies starting to see a decline in viral growth responsiveness? That’s what Greylock’s Growth Advisor Casey Winters and Head of Rider Growth at Uber, Andrew Chen believe. Andrew coined the term The Law of Shitty Clickthroughs to describe the idea that every ad channel and every marketing platform eventually sees a decay in responsiveness. Due to increased consolidation and competition, viral growth is now much harder to break through and in the long term will see a break down in effectiveness. 
 
In this episode of Greymatter, Casey and Andrew riff on why consumer growth is getting harder and more expensive, and what viable opportunities companies can leverage in their own growth strategies. Both Andrew and Casey have a deep background in growth. Andrew advises and invests in tech startups including Barkbox, Dropbox and Tinder and for the past decade, he’s written extensively on mobile, metrics, and growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub.
 
Casey and Andrew share actionable growth strategies for startups, current trends in paid acquisition, and why they are excited for the rise of enterprise viral growth. For even more growth advice, be sure to check out Andrew’s blog and Casey’s blog.

Jan 31 2018

1hr 37mins

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Rank #2: Sam Altman on Y Combinator and What Makes The Best Founders | Blitzscaling 02

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This is session 2 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features John Lilly interviewing Y Combinator President Sam Altman.

Mar 02 2016

1hr 12mins

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Rank #3: Speed: The Most Critical Competitive Advantage with Reid Hoffman | Greymatter

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From the 2019 SFELC Summit, Greylock's Sarah Guo and Reid Hoffman on blitzscaling massively valuable companies.
 
Getting to scale is a competitive and enduring advantage. Blitzscaling is how companies achieve this massive scale at incredible speed. This strategy utilizes a set of techniques to grow a customer base and revenue, raise financing, and quickly scale to a dominant global position in a market. In this episode of Greymatter, Greylock Partners Reid Hoffman and Sarah Guo share feedback for taking strategical risk, blitzscaling techniques for larger organizations, and counterintuitive rules needed to succeed.

May 15 2019

36mins

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Rank #4: Overview of the Five Stages of Blitzscaling | Blitzscaling 01

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This is session 1 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This lecture lays out an overview of the course and provides a summary of the five stages of Blitzscaling.

Mar 02 2016

1hr 13mins

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Rank #5: Blitzscaling with Microsoft CEO Satya Nadella & Greylock's Reid Hoffman | Greymatter

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Microsoft CEO Satya Nadella and Greylock Partner and LinkedIn co-founder Reid Hoffman share lessons learned from scaling Microsoft, LinkedIn and PayPal.
 
Blitzscaling is the strategy that leading entrepreneurs have implemented to build strong, enduring companies. The techniques allow for startups and incumbents across any industry to scale at rapid rates and outdistance the competition. 
 
 This episode of Greymatter is a discussion from Greylock's Blitzscaling Dinner with Microsoft CEO Satya Nadella and Greylock partner Reid Hoffman. The two visionaries discuss the importance of consistency when scaling company culture, tactics to push forward new strategies with your board of directors, and steps to mitigate the unintended risks of blitzscaling.
 
Greylock's invite-only event hosted CEOs, company founders and top CXOs to discuss the impact of blitzscaling across today's leading companies and ways that Microsoft is applying these techniques as an established company. Below are key takeaways and quotes from the discussion.

Nov 13 2018

1hr 1min

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Rank #6: Starting and Scaling Marketplaces with Eventbrite GM Brian Rothenberg and Casey Winters | Greymatter

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In our latest podcast, our Growth Advisor in Residence Casey Winters invites Eventbrite VP and GM Brian Rothenberg to riff on starting and scaling marketplaces. Brian has a deep background in marketplaces — he was a PM at Yahoo! for their local marketplaces businesses, founded a local services marketplace called SkillSlate, and served as Taskrabbit’s Co-Head of Marketing before joining Eventbrite as VP of Growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub. The pair dive into marketplace strategies and share how they’ve solved growth and operations problems in their past roles. This podcast is packed with helpful content and examples for anyone starting or working at a marketplace business.

Jun 21 2017

49mins

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Rank #7: Scaling Users, Products, and Growth Teams with Casey Winters | Greymatter

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We talk about growth all the time in the context of startups. How they grow, how they attract users, how they engage users. In this episode of Greymatter, two of the top minds in growth, Greylock Partner Josh Elman and Greylock Growth Advisor Casey Winters, talk about scaling Grubhub and Pinterest, starting growth teams, how to think about SEO, and optimizing user onboarding. The podcast is packed with full-stack growth marketing strategy and tactics Casey has implemented in his career, and these lessons are widely applicable to any consumer startup scaling up.

Mar 15 2017

37mins

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Rank #8: Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF

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Musical.ly co-founder and co-CEO Alex Zhu takes us through his journey coming from an enterprise software background to starting an education startup and then pivoting into Musical.ly. He talks about the distribution hacks they used to instrument viral growth and how they think about fostering their user community. He also updates us on what's going on in the technology landscape in China.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.

Dec 06 2016

28mins

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Rank #9: The "Meaning Revolution" In Leadership with Google's Fred Kofman| Greymatter

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From the 2019 SFELC Summit, Google's Advisor of Leadership Fred Kofman on the biggest drivers of motivation.

Today's leaders need to motivate their employees for the long-term. Material incentives like salary and benefits are nice, but the real driver for employees is the desire to work in an organization that has a greater purpose and mission. In this episode of Greymatter, Google's Fred Kofman shares his approach to organizational leadership that combines different aspects of economics, business theory, and conflict resolution. He explains how leaders must put aside their self-interest to allow their organization to best function and why companies that are able to focus their people, teams, and culture around meaning outperform their competition.

May 07 2019

40mins

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Rank #10: Pinterest CEO Ben Silbermann Fireside with Sarah Tavel | #ProductSF

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At #ProductSF, Greylock's Sarah Tavel is joined by Pinterest co-founder Ben Silbermann to talk about the evolution of his roles as both CEO and product leader at a high growth company. Ben shares how thinks about distribution, hiring and scaling teams, and what makes a strong product manager.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.

Dec 06 2016

32mins

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Rank #11: Driving Fast Growth in B2B Companies with Casey Winters and Naomi Ionita | Greymatter

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Historically, there has been a clear divide of how to grow a B2B company and a consumer business. However, in the past 5 years, we have seen B2B companies shift from the traditional sales growth practice to techniques used by consumer startups, such as product driven growth initiatives, distribution through mobile App stores, free trials and lower price plans. Today’s leading companies like Atlassian and Twilio reached IPO levels without a traditional sales-specific approach and startups like Dropbox and Slack use growth tactics pulled right out of a consumer-oriented playbook.
In this episode of Greymatter, Invoice2go VP of Growth Naomi Ionita and Greylock Growth Advisor in Residence Casey Winters discuss their experience with growth retention and monetization at B2B companies. They share insight on monetizing your product, best practices for converting your freemium users to paying customers and advice for preventing customer churn. 
 
Both have a deep understanding of what drives user retention and paid conversion. Prior to Invoice2go, Naomi worked in mobile product management at Evernote where she founded and built the Growth team. Casey led acquisition efforts at Pinterest and ran marketing for Grubhub, where he helped the company grow from 30,000 users to over 3 million.

Aug 09 2017

36mins

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Rank #12: Eric Schmidt on Structuring Teams and Scaling Google | Blitzscaling 08

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This is session 8 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reid Hoffman interviewing Eric Schmidt, the Executive Chairman of Alphabet Inc. (formerly Google).

Mar 02 2016

1hr 23mins

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Rank #13: Blitzscaling Strategy: Making Key Decisions with Reid Hoffman & Chris Yeh | Greymatter

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This episode in the Greymatter Blitzscaling capsule series, with Reid Hoffman and Chris Yeh, takes you deep inside the mind of Reid Hoffman. You’ll learn his frameworks for making key decisions, and hear about how he developed and applied them at PayPal and LinkedIn.

The key decisions entrepreneurs face belong to four layers: Capital, Talent, Market, and Product.

Jul 11 2019

30mins

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Rank #14: How To Inject Speed and Transparency Into Your Startup with Rubrik CEO Bipul Sinha | Greymatter

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For startups, it's all about being the first to get to scale in a competitive market. Startups that build solid company practices around speed, transparency and market discovery can rapidly go to market and quickly defeat larger incumbents. This episode of Greymatter features Rubrik CEO Bipul Sinha (https://www.rubrik.com/company/about/#founders-modal) and Greylock partner Asheem Chandna (https://www.greylock.com/team/#asheem-chandna). The two enterprise tech leaders share actionable advice to inject speed into your startup, tips to implement radical transparency throughout your company, and strategies for due diligence of your product/market fit.

Both Bipul and Asheem have a deep understanding of what it takes to start and scale the next generation of enterprise-focused tech companies. Today, Rubrik (https://www.rubrik.com/) is considered the fastest growing enterprise software company; in just a few years, the company has a $300M global run rate and more than 800 employees. At Greylock, Asheem has incubated and invested in more than dozens of technology companies, many of which have gone public or have been acquired in strong M&A outcomes including Palo Alto Networks (PANW), AppDynamics and Skyhigh Networks.

May 02 2018

37mins

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Rank #15: Scaling AI Technology In Health Care with Notable Health CEO Pranay Kapadia | Greymatter

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Notable CEO Pranay Kapadia and Greylock Partner Jerry Chen on building a health care company for the next generation.

The healthcare industry is undergoing a digital transformation as emerging technologies are revolutionizing patient care in new and exciting ways. Artificial intelligence, specifically, is poised to become a transformational force in health care. As data becomes more available, machine learning and AI solutions can automate repetitive tasks to increase productivity and allow doctors to focus on what matters most: the patient.

In this episode of Greymatter, Notable Health CEO Pranay Kapadia and Greylock partner Jerry Chen discuss characteristics to look for in a founding team, how to successfully partner with large enterprises, and AI trends in the healthcare industry and beyond.

Dec 04 2018

51mins

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Rank #16: James Currier on Unlearning What You Have Learned | #ProductSF

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Growth expert and managing partner at NFX Guild James Currier teaches us, in the words of the wise master Yoda, to unlearn what we have learned about scaling a business. He provides eight counter-intuitive examples for ways to think about growing and developing an early product.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.

Dec 06 2016

28mins

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Rank #17: Brian Chesky on Launching Airbnb and the Challenges of Scale | Blitzscaling 18

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This is session 18 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reed Hoffman interviewing Brian Chesky, the Co-Founder and CEO of Airbnb.

Mar 01 2016

1hr 38mins

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Rank #18: Patrick Collison on Hiring at Stripe and the Role of a Product-Focused CEO | Blitzscaling 11

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This is session 11 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features John Lilly interviewing Patrick Collison, the Co-Founder of Stripe.

Mar 02 2016

1hr 19mins

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Rank #19: Master Class in Communications with Square’s Aaron Zamost | Greymatter

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Forming a well crafted communications strategy is part action, and part reaction. It’s about developing and telling your brand story in a deliberate way, while at the same time understanding the macro media landscape and thoughtfully responding to the narratives about your industry. Aaron Zamost, the Head of Communications at Square who led comms through the company’s IPO, has done an amazing job at synthesizing how the tech press works in his blog posts including “What’s Your Hour in ‘Silicon Valley Time’?” and “The Invisible Force That Warps What You Read in the News.”

In this podcast, Greylock Marketing Partner Elisa Schreiber sits down with Aaron to talk how a tech startup should think about communications from the early days all the way up to IPO.

May 11 2017

42mins

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Rank #20: Reed Hastings on Building a Streaming Empire | Blitzscaling 16

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This is session 16 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reed Hoffman interviewing Reed Hastings, the Co-Founder and CEO of Netflix.

Mar 02 2016

1hr 21mins

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