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Greymatter

Updated 5 days ago

Business
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Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

Read more

Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

iTunes Ratings

35 Ratings
Average Ratings
22
9
0
2
2

iTunes Ratings

35 Ratings
Average Ratings
22
9
0
2
2
Cover image of Greymatter

Greymatter

Updated 5 days ago

Read more

Greymatter offers perspectives and stories from some of the world’s top technology entrepreneurs and business leaders. The featured company builders share personal and insightful lessons while shedding light on common, relatable challenges in the entrepreneurial journey. Greymatter is produced by Greylock Partners.

Rank #1: Getting Smart About Growth with Casey Winters & Uber's Andrew Chen | Greymatter

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Are B2C companies starting to see a decline in viral growth responsiveness? That’s what Greylock’s Growth Advisor Casey Winters and Head of Rider Growth at Uber, Andrew Chen believe. Andrew coined the term The Law of Shitty Clickthroughs to describe the idea that every ad channel and every marketing platform eventually sees a decay in responsiveness. Due to increased consolidation and competition, viral growth is now much harder to break through and in the long term will see a break down in effectiveness. 
 
In this episode of Greymatter, Casey and Andrew riff on why consumer growth is getting harder and more expensive, and what viable opportunities companies can leverage in their own growth strategies. Both Andrew and Casey have a deep background in growth. Andrew advises and invests in tech startups including Barkbox, Dropbox and Tinder and for the past decade, he’s written extensively on mobile, metrics, and growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub.
 
Casey and Andrew share actionable growth strategies for startups, current trends in paid acquisition, and why they are excited for the rise of enterprise viral growth. For even more growth advice, be sure to check out Andrew’s blog and Casey’s blog.
Jan 31 2018
1 hour 37 mins
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Rank #2: Starting and Scaling Marketplaces with Eventbrite GM Brian Rothenberg and Casey Winters | Greymatter

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In our latest podcast, our Growth Advisor in Residence Casey Winters invites Eventbrite VP and GM Brian Rothenberg to riff on starting and scaling marketplaces. Brian has a deep background in marketplaces — he was a PM at Yahoo! for their local marketplaces businesses, founded a local services marketplace called SkillSlate, and served as Taskrabbit’s Co-Head of Marketing before joining Eventbrite as VP of Growth. Before heading growth at Pinterest, Casey ran marketing for Grubhub. The pair dive into marketplace strategies and share how they’ve solved growth and operations problems in their past roles. This podcast is packed with helpful content and examples for anyone starting or working at a marketplace business.
Jun 21 2017
49 mins
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Rank #3: Scaling Users, Products, and Growth Teams with Casey Winters | Greymatter

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We talk about growth all the time in the context of startups. How they grow, how they attract users, how they engage users. In this episode of Greymatter, two of the top minds in growth, Greylock Partner Josh Elman and Greylock Growth Advisor Casey Winters, talk about scaling Grubhub and Pinterest, starting growth teams, how to think about SEO, and optimizing user onboarding. The podcast is packed with full-stack growth marketing strategy and tactics Casey has implemented in his career, and these lessons are widely applicable to any consumer startup scaling up.
Mar 15 2017
37 mins
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Rank #4: The Art of Interviewing 10x Engineers with Dan Portillo and Wade Chambers | Greymatter

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Following their podcast on managing technical teams, Greylock Talent Partner Dan Portillo and Twitter Head of Revenue Engineering Wade Chambers pair up for another podcast on recruiting and interviewing engineers. Wade outlines the processes he’s developed through years of management and building out teams at Yahoo, Proofpoint, TellApart and now Twitter.
Aug 17 2016
43 mins
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Rank #5: Sam Altman on Y Combinator and What Makes The Best Founders | Blitzscaling 02

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This is session 2 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features John Lilly interviewing Y Combinator President Sam Altman.
Mar 02 2016
1 hour 12 mins
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Rank #6: Driving Fast Growth in B2B Companies with Casey Winters and Naomi Ionita | Greymatter

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Historically, there has been a clear divide of how to grow a B2B company and a consumer business. However, in the past 5 years, we have seen B2B companies shift from the traditional sales growth practice to techniques used by consumer startups, such as product driven growth initiatives, distribution through mobile App stores, free trials and lower price plans. Today’s leading companies like Atlassian and Twilio reached IPO levels without a traditional sales-specific approach and startups like Dropbox and Slack use growth tactics pulled right out of a consumer-oriented playbook.
In this episode of Greymatter, Invoice2go VP of Growth Naomi Ionita and Greylock Growth Advisor in Residence Casey Winters discuss their experience with growth retention and monetization at B2B companies. They share insight on monetizing your product, best practices for converting your freemium users to paying customers and advice for preventing customer churn. 
 
Both have a deep understanding of what drives user retention and paid conversion. Prior to Invoice2go, Naomi worked in mobile product management at Evernote where she founded and built the Growth team. Casey led acquisition efforts at Pinterest and ran marketing for Grubhub, where he helped the company grow from 30,000 users to over 3 million.
Aug 09 2017
36 mins
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Rank #7: Blitzscaling with Microsoft CEO Satya Nadella & Greylock's Reid Hoffman | Greymatter

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Microsoft CEO Satya Nadella and Greylock Partner and LinkedIn co-founder Reid Hoffman share lessons learned from scaling Microsoft, LinkedIn and PayPal.
 
Blitzscaling is the strategy that leading entrepreneurs have implemented to build strong, enduring companies. The techniques allow for startups and incumbents across any industry to scale at rapid rates and outdistance the competition. 
 
 This episode of Greymatter is a discussion from Greylock's Blitzscaling Dinner with Microsoft CEO Satya Nadella and Greylock partner Reid Hoffman. The two visionaries discuss the importance of consistency when scaling company culture, tactics to push forward new strategies with your board of directors, and steps to mitigate the unintended risks of blitzscaling.
 
Greylock's invite-only event hosted CEOs, company founders and top CXOs to discuss the impact of blitzscaling across today's leading companies and ways that Microsoft is applying these techniques as an established company. Below are key takeaways and quotes from the discussion.
Nov 13 2018
1 hour 1 min
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Rank #8: Overview of the Five Stages of Blitzscaling | Blitzscaling 01

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This is session 1 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This lecture lays out an overview of the course and provides a summary of the five stages of Blitzscaling.
Mar 02 2016
1 hour 13 mins
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Rank #9: Scaling Up Snapchat with Casey Winters and Julie Zhou | Greymatter

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Snapchat’s public offering marked the biggest U.S. tech IPO since Alibaba in 2014. This milestone has put a spotlight on the social media company, with public investors digging into their long term growth potential and path to profitability. One of the increasing concerns about Snap is user growth. While Snapchat boasted 50M new daily actives users in 2016, their growth slowed down considerably at the end of the year, only adding 5M new users in Q4. This halt coincided with the launch of Instagram Stories, which many believe to be the biggest threat to Snapchat’s outlook. In 2017, Facebook has doubled down on their assault on Snap with more competitive products including Messenger Day and their new camera, featuring disappearing messages and the ability to add masks, frames and filters.
 
In our latest Greymatter podcast, we asked two experts to dissect different dimensions of Snapchat’s growth. Greylock Growth Advisor in Residence and former Pinterest Product Lead for Growth Casey Winters teamed up with former Yik Yak Director of Growth Julie Zhou to dig into whether Snapchat is at risk of losing their millennial core market, if they need to change their unique UX to move upmarket to older users, if they should be allocating resources to continue engaging with influencers, and what things they should be thinking about to scale on an international level.
Mar 31 2017
36 mins
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Rank #10: Pinterest CEO Ben Silbermann Fireside with Sarah Tavel | #ProductSF

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At #ProductSF, Greylock's Sarah Tavel is joined by Pinterest co-founder Ben Silbermann to talk about the evolution of his roles as both CEO and product leader at a high growth company. Ben shares how thinks about distribution, hiring and scaling teams, and what makes a strong product manager.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.
Dec 06 2016
32 mins
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Rank #11: Musical.ly's Alex Zhu on Igniting Viral Growth and Building a User Community | #ProductSF

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Musical.ly co-founder and co-CEO Alex Zhu takes us through his journey coming from an enterprise software background to starting an education startup and then pivoting into Musical.ly. He talks about the distribution hacks they used to instrument viral growth and how they think about fostering their user community. He also updates us on what's going on in the technology landscape in China.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.
Dec 06 2016
28 mins
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Rank #12: Building An AI-Powered Society with AI Fund's Andrew Ng | Greymatter

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Research advances over the past five years in artificial intelligence and machine learning have caused organizations of all kinds to look for ways to apply these powerful algorithms and techniques in their businesses. Eventually, AI could have the same impact that electricity had across all industries a hundred years ago by transforming industries, displacing existing jobs and creating new ones, and requiring massive policy changes.
 
In this episode of Greymatter, Greylock’s Sarah Guo and Dr. Andrew Ng, one of the foremost leaders in AI discuss AI and ML techniques being used in industry today, areas of ongoing research, how companies can leverage this technology, and the broader impact on the future workforce.
Apr 24 2018
39 mins
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Rank #13: Speed: The Most Critical Competitive Advantage with Reid Hoffman | Greymatter

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From the 2019 SFELC Summit, Greylock's Sarah Guo and Reid Hoffman on blitzscaling massively valuable companies.
 
Getting to scale is a competitive and enduring advantage. Blitzscaling is how companies achieve this massive scale at incredible speed. This strategy utilizes a set of techniques to grow a customer base and revenue, raise financing, and quickly scale to a dominant global position in a market. In this episode of Greymatter, Greylock Partners Reid Hoffman and Sarah Guo share feedback for taking strategical risk, blitzscaling techniques for larger organizations, and counterintuitive rules needed to succeed.
May 15 2019
36 mins
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Rank #14: James Currier on Unlearning What You Have Learned | #ProductSF

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Growth expert and managing partner at NFX Guild James Currier teaches us, in the words of the wise master Yoda, to unlearn what we have learned about scaling a business. He provides eight counter-intuitive examples for ways to think about growing and developing an early product.

#ProductSF is a product-centric event hosted by Greylock Partners. The conference brings together a community of founders, PMs, and product leaders to talk about the challenges of building new, innovative products that change lives and create habits.
Dec 06 2016
28 mins
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Rank #15: Increasing Your Team's Capacity To Win with Dan Portillo and Wade Chambers | Greymatter

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Greylock Talent Partner Dan Portillo sits down with Twitter Head of Revenue Engineering Wade Chambers to discuss the art and science of managing technical teams. Wade shares personal insight into his development as a leader, and shares frameworks for structuring productive meetings, providing feedback, and optimizing for a high functioning organization.
Jul 26 2016
48 mins
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Rank #16: Master Class in Communications with Square’s Aaron Zamost | Greymatter

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Forming a well crafted communications strategy is part action, and part reaction. It’s about developing and telling your brand story in a deliberate way, while at the same time understanding the macro media landscape and thoughtfully responding to the narratives about your industry. Aaron Zamost, the Head of Communications at Square who led comms through the company’s IPO, has done an amazing job at synthesizing how the tech press works in his blog posts including “What’s Your Hour in ‘Silicon Valley Time’?” and “The Invisible Force That Warps What You Read in the News.”

In this podcast, Greylock Marketing Partner Elisa Schreiber sits down with Aaron to talk how a tech startup should think about communications from the early days all the way up to IPO.
May 11 2017
42 mins
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Rank #17: Designing for Trust with Airbnb's Joe Gebbia and Reid Hoffman | The Scaleup Offsite 2017

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Since its founding in 2008, Airbnb has changed the way people travel and stay in new places around the world. In this fireside, Greylock's Reid Hoffman sits down with Airbnb co-founder and Chief Product Officer Joe Gebbia to talk about doing things that don't scale, designing for trust, and creating a company culture that inspires their team and community.

This fireside was recorded at The Scaleup Offsite, an event focused on scaling companies co-hosted by Greylock Partners and YC Continuity.
Jun 06 2017
30 mins
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Rank #18: Eric Schmidt on Structuring Teams and Scaling Google | Blitzscaling 08

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This is session 8 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reid Hoffman interviewing Eric Schmidt, the Executive Chairman of Alphabet Inc. (formerly Google).
Mar 02 2016
1 hour 23 mins
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Rank #19: Blitzscaling Strategy: Making Key Decisions with Reid Hoffman & Chris Yeh | Greymatter

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This episode in the Greymatter Blitzscaling capsule series, with Reid Hoffman and Chris Yeh, takes you deep inside the mind of Reid Hoffman. You’ll learn his frameworks for making key decisions, and hear about how he developed and applied them at PayPal and LinkedIn.

The key decisions entrepreneurs face belong to four layers: Capital, Talent, Market, and Product.
Jul 11 2019
30 mins
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Rank #20: Brian Chesky on Launching Airbnb and the Challenges of Scale | Blitzscaling 18

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This is session 18 of Technology-enabled Blitzscaling, a Stanford University class taught by Reid Hoffman, John Lilly, Allen Blue, and Chris Yeh. This class features Reed Hoffman interviewing Brian Chesky, the Co-Founder and CEO of Airbnb.
Mar 01 2016
1 hour 38 mins
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