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Behind the Numbers: eMarketer Podcast

Updated 6 days ago

Business
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“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Read more

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

iTunes Ratings

42 Ratings
Average Ratings
33
3
3
1
2

Great information

By Jalakdir - Sep 26 2019
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As a digital marketing professional, this podcast keeps me up to date on the crazy changing world of digital everything! Love it and Marcus is great!

Appreciate the short format

By Ferlene - Apr 09 2019
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The host is pretty awesome as well.

iTunes Ratings

42 Ratings
Average Ratings
33
3
3
1
2

Great information

By Jalakdir - Sep 26 2019
Read more
As a digital marketing professional, this podcast keeps me up to date on the crazy changing world of digital everything! Love it and Marcus is great!

Appreciate the short format

By Ferlene - Apr 09 2019
Read more
The host is pretty awesome as well.
Cover image of Behind the Numbers: eMarketer Podcast

Behind the Numbers: eMarketer Podcast

Updated 6 days ago

Read more

“Behind the Numbers” is a freewheeling, daily conversation about digital media and marketing, and how digital is transforming business—and even life. From eMarketer, the most comprehensive source of information on doing business in the digital world.

Rank #1: Analyst Notes | Influencer Marketing: Stories, Fraud and Microinfluencers

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In the latest episode of "Behind the Numbers," eMarketer's social media principal, Debra Aho Williamson discusses what people need to know about influences this year.

Mar 13 2019

21mins

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Rank #2: Social Trends in 2019: Facebook Engagement, Instagram's Importance and 'Stories' Obsession

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In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson discusses the most important social media trends of 2019.

Jan 14 2019

18mins

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Rank #3: The Rise of D2C Brands

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In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.

Jan 22 2019

18mins

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Rank #4: No More Cookies, the Uber-Fetch Ad Fraud Suit, and Shopper Marketing Budgets | September 16, 2019

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eMarketer principal analysts Lauren Fisher and Nicole Perrin discuss Google’s recent study about how turning off third-party cookies affects publisher revenues: What did Google find? How valid is the research? How does it compare with previous studies? Then, they talk about an ad fraud lawsuit between Fetch and Uber, Amazon developing clean room data technology and how marketers try to target shoppers within different channels.

"Behind the Numbers" is sponsored by Advertising Week. Listen in.

Sep 16 2019

25mins

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Rank #5: Winners and Losers in the Streaming Wars | July 22, 2019

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eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? How will TV programming evolve? And when the dust clears, who will be the winners and losers?

Jul 22 2019

32mins

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Rank #6: The Ad Platform: Catching Up on US Programmatic Digital Display Trends | October 30, 2019

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eMarketer principal analyst Nicole Perrin interviews fellow principal analyst Lauren Fisher about our latest estimates of US advertiser spending on programmatic digital display ads. Nicole talks to Lauren about the history of the forecast and what programmatic trends mean for advertisers and consumers alike.

Oct 30 2019

21mins

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Rank #7: Do You Have a Second? | Search 'n' Shop, Fast Shipping and Marketing to Mothers | Jan. 14, 2019

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eMarketer's "Do You Have a Second?" is a bite-sized podcast offering a quick hit of the latest digital data. Today, we’re talking about how people start their shopping journey, who is most likely to pay for expedited shipping and the best way to market to mothers.

Jan 14 2019

6mins

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Rank #8: All About TikTok, Facebook’s $5 Billion FTC Fine and Google’s Social Media Moves | July 16, 2019

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eMarketer principal analyst Debra Aho Williamson weighs in on the benefits and drawbacks of the new video-sharing phenomenon TikTok. She also discusses Facebook’s recent $5 billion FTC fine and whether Google getting back into social networking is a good thing.

Jul 16 2019

22mins

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Rank #9: The Weekly Listen: Facebook Detox, Lyft Discounts and Drive-Thru Voice Assistants | Mar. 1, 2019

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Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about taking a break from Facebook, YouTube banning comments on child videos and voice assistants taking your drive-thru orders.

Mar 01 2019

31mins

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Rank #10: A Disney+ Bundle, CBS and Viacom Merge and GoT Creators Sign with Netflix | August 15, 2019

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eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss the potential impact of Disney’s new streaming bundle. They also explain why the CBS/Viacom merger matters, where Americans like the stream video and UK media regulations.

Aug 15 2019

21mins

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Rank #11: There’s Something About Mary Meeker (Part 1) | June 19, 2019

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It’s that time of year again. Kleiner Perkins partner Mary Meeker has released her highly anticipated Internet Trends report—a 333-slide overview of the past, present and future of the digital ecosystem. In the first of two consecutive podcast episodes on this topic, eMarketer principal analysts Yory Wurmser, Mark Dolliver and Debra Aho Williamson analyze the mobile, demographics and social media angles of Meeker’s report.

Jun 19 2019

27mins

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Rank #12: Are Influencers Really Worth It? | October 29, 2019

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eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss whether influencers have too many fake followers to be worthwhile, TikTok’s race to expand its ad sales team, and whether fake reviews for skincare products should give consumers pause.

Oct 29 2019

24mins

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Rank #13: What Samsung's New Devices Tell Us About the Future of the Smartphone | Feb. 25, 2019

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On the latest episode of "Behind the Numbers," we look at the latest smartphone models and anticipate when 5G will finally arrive.

Feb 25 2019

15mins

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Rank #14: NBCU’s Linda Yaccarino on What’s Next in TV and Video Advertising

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In the latest episode of eMarketer's "Behind the Numbers," we're joined by LInda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal. In a wide-ranging conversation with eMarketer's Paul Verna, she discusses the need to reduce ad loads, the impact of new brands on the marketplace, the debate over measurement and more.

Jan 23 2019

22mins

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Rank #15: Instagram Threads App, Disney's Sports Offering, and Airport Face Scanners | September 3, 2019

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eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

Sep 03 2019

23mins

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Rank #16: When Do Ads Actually Grab Attention?

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In the latest episode of "Behind the Numbers," we're talking about ad viewability with Andy Evans, CMO of Sovrn. In an interview with eMarketer's Lauren Fisher, Evans discusses the intricacies of viewability and offers some surprising data about which ads actually engage users’ attention.

Feb 08 2019

15mins

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Rank #17: How AI is Transforming Video, for Better and Worse | June 6, 2019

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eMarketer principal analyst Victoria Petrock joins us to discuss the implications, both positive and negative, of the use of artificial intelligence in video content. What are "deepfakes," and how will they play out in politics, social media, entertainment and business?

Jun 06 2019

23mins

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Rank #18: eMarketer Analysts Square Off About Netflix’s Monetization Plans | November 1, 2019

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eMarketer senior analyst Paul Briggs and analyst Ross Benes agree on many things, but NOT Netflix’s plans for 2020. Will the streaming platform stick to its subscription guns or finally adopt advertising? Hear their opposing viewpoints on this topic.

Nov 01 2019

27mins

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Rank #19: What's Up with WhatsApp? | June 4, 2019

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eMarketer senior analyst Jasmine Enberg examines the implications of WhatsApp’s latest strategic moves, including its decision to launch an ad platform in 2020 and a mobile payments system in India.

Jun 04 2019

21mins

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Rank #20: The Weekly Listen: GDPR Fallout, Facebook's Algorithms and a Fake Music Festival | Jan. 25, 2019

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Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're talking about Google receiving the first major fine for violating the EU GDPR law, Facebook users peek behind the scenes at Facebook’s algorithms and how did influencers draw people to an island music festival with no music, let alone festival?

Jan 26 2019

18mins

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