Cover image of The IAB Australia Podcast

The IAB Australia Podcast

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics... Read more

Ranked #1

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Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

Multi-Touch Attribution and the Customer Journey - with Yorgos Moschovis of Datalicious

How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode w... Read more

4 Dec 2018

21mins

Ranked #2

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The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS

The How & Why Behind Marketing Metrics - with Dr. Ofer Mintz of UTS

Soft or hard metrics? Do more metrics translate into business success? What dictates the metrics you use to measure your... Read more

24 Sep 2019

22mins

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Ranked #3

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(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

(IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable opera... Read more

28 Mar 2018

20mins

Ranked #4

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Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

Programmatic and Video: Cross-media delivery and the Connected TV market - with Tom Weaving

We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career i... Read more

2 Oct 2018

24mins

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Ranked #5

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Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project

Auction Mechanics: Let's Talk about Header Bidding - with Rohan Creasey of Rubicon Project

Programmatic is a continually changing area in digital advertising and can be rather complex in places. One area of huge... Read more

13 Feb 2019

20mins

Ranked #6

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(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

(IAB Executive Series) TV 2.0: The World of Ad-Funded CTV - with Mark Zagorski of Telaria

In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there fo... Read more

5 Jun 2018

20mins

Ranked #7

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Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!

Digital Out of Home Advertising in Australia - with Yun Yip of MediaMath and Steve Geelan of oOh!

Out-of-home (OOH) advertising as we know it has been around since the early 1800s but has recently gone digital – and it... Read more

3 Nov 2019

19mins

Ranked #8

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Good is the New Cool: Solve social problems and make money - with Afdhel Aziz

Good is the New Cool: Solve social problems and make money - with Afdhel Aziz

How do you solve social problems and make money while you do it? IAB CEO Vijay Solanki talks to Afdhel Aziz, author of "... Read more

20 Apr 2018

20mins

Ranked #9

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(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

(IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB ... Read more

4 Apr 2018

16mins

Ranked #10

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Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric... Read more

4 Aug 2019

22mins

Ranked #11

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The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly

The Video Advertising Market - with Ricky Chanana and Heath Irving of Unruly

In our latest episode IAB CEO Gai Le Roy talks to Ricky Chanana (Managing Director AUNZ) and Heath Irving (Head of Progr... Read more

1 Mar 2019

22mins

Ranked #12

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Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memor... Read more

22 Jul 2019

26mins

Ranked #13

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GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.

GDPR: What it Does, What it Means & the Global Implications - Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K.

The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching impl... Read more

10 Apr 2018

20mins

Ranked #14

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Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

Commercialising Media through Measurement - with Amanda Tarpey of Nielsen

Audience measurement starts with a person and specific behaviour or action, but there is a lot more to it behind the sce... Read more

16 May 2019

22mins

Ranked #15

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Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enoug... Read more

6 Sep 2018

21mins

Ranked #16

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Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sal... Read more

30 Jun 2019

25mins

Ranked #17

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Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange

Growing Up Outside The Valley: Un-American Thoughts & Perspectives on Digital Advertising & Trust - with Index Exchange

Index Exchange started as a small self-funded tech company in Canada and now has 12 offices across seven countries. IAB ... Read more

21 Oct 2019

25mins

Ranked #18

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Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp

Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp

In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about da... Read more

4 Oct 2019

20mins

Ranked #19

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The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the ... Read more

13 Sep 2018

22mins

Ranked #20

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Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek

Ad Tech Crossroads: A Creative Renaissance in a Programmatic World - with Tim Whitfield of Sizmek

The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim ... Read more

14 Aug 2018

24mins

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