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The IAB Australia Podcast

Updated 4 days ago

Technology
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The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

Read more

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

iTunes Ratings

2 Ratings
Average Ratings
2
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iTunes Ratings

2 Ratings
Average Ratings
2
0
0
0
0
Cover image of The IAB Australia Podcast

The IAB Australia Podcast

Updated 4 days ago

Read more

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

Rank #1: Happy Birthday to Us: Digital advertising is 25 - with Phil Cowlishaw of Adobe

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In the latest episode we discuss a landmark birthday. Digital advertising is 25 years old, and we take a trip down memory lane with the diversely talented Phil Cowlishaw, Head of AdCloud, APAC at Adobe. Adobe has just released its “Now We're 25: Digital Advertising Grows Up”. Gai and Phil run through the milestones - from the first banner ad in 1994 to the present day, we look at the evolution of digital marketing and advertising, data, analytics and user experience.

Jul 22 2019

26mins

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Rank #2: Taxonomy, categorisations & targeting - with June Cheung of Grapeshot

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We kick off 2018 with a discussion on programmatic advertising with June Cheung from Grapeshot. We discuss the beginning and evolution of Grapeshot, and get deep into the roles of categorisations and taxonomy in audience strategies, brand safety and the right targeting, and a myriad of other topics including June's predictions for 2018.

Jan 07 2018

15mins

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Rank #3: Ad Ops: ad fraud and ads.txt - Jonas Jaanimagi of IAB

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What is being done to tackle ad fraud in a maturing digital industry? Vijay Solanki and IAB Executive Consultant Jonas Jaanimagi discuss the recent IAB Ad Ops Conference that tackled ad fraud and the new IAB ads.txt initiative, and what these things mean for the digital value chain.

Dec 03 2017

12mins

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Rank #4: A Global Network: The IAB Global Summit - Vijay Solanki and Jonas Jaanimagi

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Australia is one of more than 40 IABs around the world - giving us a truly global network and massive pool of knowledge - and once a year they all come together for the IAB Global Summit. Jonas Jaanimagi discusses the event with CEO Vijay Solanki, and they dive into what was set out on the roadmap from the IAB Tech Lab, and how the IAB is focusing on bringing more trust into the digital value chain.

Dec 11 2017

13mins

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Rank #5: The New Golden Age of Audio - Chris Blackburn of SoundCloud & Jonathan Mandel of SCA

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In our latest episode we dive into the rebirth of audio and audio advertising with Chris Blackburn, Global Head of Partnerships at SoundCloud, and Jonathan Mandel, Head of Digital Commercial at Southern Cross Austereo. These audio experts discuss how to achieve reach, frequency and engagement, the role of voice and smart speakers, and the variety of different formats for marketers – both now and in the near future. They also talk about clarifying the terminology and processes that are involved in audio (included in the IAB’s Audio Buyer’s our Audio Council produced for clients and agencies). This is a must-listen for anyone involved in (or looking to get involved in) digital audio advertising.

Aug 14 2019

25mins

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Rank #6: Improving Programmatic Transparency & Inventory Quality - Eric Bozinny of Pubmatic

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The more light we shine on supply chains, the less fraud there will be. But can we ever eliminate fraud? We talk to Eric Bozinny, Director, Inventory Quality at Pubmatic, about transparency, bot fraud, supply path optimization and media quality-control. We delve into how the buy and sell sides can manage inventory and what technical tools exist (and are coming) to manage quality and reduce fraud.

Aug 04 2019

22mins

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Rank #7: (IAB Executive Series) Programmatic and Transparency - with Dave Osborn of AppNexus

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How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in the digital advertising ecosystem.

Apr 04 2018

16mins

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Rank #8: (IAB Executive Series) Responsible Business in a Digital Age - with Keith Weed, CMO, Unilever

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The first in a series of podcasts with senior executives, Unilever CMO Keith Weed & the IAB’s Vijay Solanki discuss:
  • Building digital capability & digital transformation (From mandatory training through to digital immersion and creating a common language, Keith discusses how Unilever put digital at the heart of the organisation);
  • Putting digital into media strategy & dealing with the issues through collaboration (Working with agencies and partners to work out what’s important to Unilever and what happens when issues arise);
  • Commerce and Unilever’s 5C model (Keith talks through the Content, Connect, Community, Commerce with the Consumer at the centre, the importance of commerce given the Unilever focus on the consumer journey & their efforts to build up first-party data);
  • Building trust & transparency (Unilever’s commitment to the digital ecosystem and efforts to reduce fraud, learn better habits and increase trust);
  • Measurement (Keith throws down the gauntlet for a single measurement metric across all media).

Feb 18 2018

28mins

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Rank #9: (IAB Executive Series) The Future of TV: Streaming, On Demand and Advertising - with Peter Naylor of Hulu

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Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from, what kind of targeting can be achieved and the challenges to be navigated.

Mar 20 2018

18mins

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Rank #10: (IAB Executive Series) Video Going Over The Top - with Mike Shehan of SpotX

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What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company’s focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March.

Mar 28 2018

20mins

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Rank #11: (IAB Executive Series) Images Everywhere: Unlocking image data with artificial intelligence - with Phil Schraeder of GumGum

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There are billions and billions of photos and images uploaded online, the number of cameras will triple by 2022 and people are increasingly using images to communicate, but how do you unlock and utilize all that data as a brand? In the next installment in our series of podcasts with senior executives, IAB CEO Vijay Solanki talks to Phil Schraeder, President & COO at GumGum, about artificial intelligence and computer vision, and how to unlock brand value across many different data sets.

Mar 11 2018

17mins

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Rank #12: The Podcasting Boom: Creative, Metrics and Targeting - with Sharon Taylor of Omny Studio and Rob Loewenthal of Whooshkaa

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Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in this fast growing sub area of digital (you can also have a look the IAB podcasting measurement guide and market update here: https://po.st/bAb2SQ)

Sep 13 2018

22mins

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Rank #13: Programmatic Evolution: Apps, Integration and Consolidation - with Tom Kershaw of Rubicon Project

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We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry.

Sep 06 2018

21mins

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Rank #14: Programmatic TV: The Current State of the Market and Where it's Heading - with Nev Hasan of MCN

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Nev Hasan, National Digital Sales Director at MCN and IAB Director of Research Gai Le Roy discuss the state of Programmatic TV in Australia ahead of Ashton Media's Programmatic Summit 2018. They discuss what’s changed in the space over the past few years, what the clients are asking for, dynamic trading for TV buying, attribution, measurement and effectiveness. (Tickets for the Programmatic Summit are available here.)

Feb 25 2018

17mins

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Rank #15: Time Will Tell: Time as an Advertising Metric - with Jessica Miles of IAS

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What is an ideal time for an advertisement to be exposed to an individual? In this episode we chat to Jessica Miles, Sales Director, ANZ at Integral Ad Science (an industry leader in verification and measurement) about viewability and new Australian benchmark data for “time in view” metrics. The new time data is showing strong results with viewable digital ads on desktop have an average exposure time just shy of 12 seconds and video ads having an average in view duration of 13.5 seconds. We move into the role creative plays in time metrics and how it can be used to shape strategy and investment. Viewability rates continue to increase driven by buy side demands and changes that sellers are making to meet those demands. We also talk fraud, Digital Out Of Home, Connected TV, the NZ market … basically we get an update from Jess on all things digital.

Jun 30 2019

25mins

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Rank #16: Programmatic: Video, Data and Talent - with John McNerney of Oath

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Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting.Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analytic skill and excellent communication ability.

Aug 24 2018

21mins

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Rank #17: Test & Learn: Optimising Your Digital Investment - with Andy Ford & Mark Duffy

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Which ads work and how and why do they achieve their goals? The IAB Ad Effectiveness Council recently released its "Guide to Designing Digital Ad Impact Studies", and in the latest episode we discuss testing and measuring the impact of advertising with two of the guide's authors, Andy Ford, Head of Marketing Science, ANZ at Facebook and Mark Duffy, National Head of Product and Partnerships at Columbus, a Merkle Company. We run through setting up experiments, what to measure, which metrics to use (and not to use) and the role and value of creative.

Jun 17 2019

21mins

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Rank #18: Digital Audio: State of the Industry - with Steve Brown of SCA

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For many of us audio consumption was, for a long time, relegated to the car and drive time radio shows. But now, thanks to our phones, we’re able to stream pretty much any audio content at any time. At present, about 12 million Australians now consuming music and other audio content on their devices every month. And advertisers have been quick to follow. Gai Le Roy talks about the state of the audio industry with Steve Brown, Head of Digital Sales and Operations at Southern Cross Austereo, ahead of our Digital Audio event where we will be launching the Audio State of the Industry report. And you can get your tickets for that event here.https://www.iabaustralia.com.au/events-training/upcoming-events-and-training

Feb 13 2018

19mins

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Rank #19: Ad Blocking: The Australian Consumer and Ad Blocking - with Nic Jones of Pureprofile

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Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave of ad blocking research and what it means for the industry.

Mar 05 2018

19mins

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Rank #20: Battling Ad Fraud: ads.txt, Header Bidding and Building Trust - Will Jensen of AppNexus

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What is Header Bidding and what is the role it plays in building a trustworthy environment for ad buying and selling? How is ads.txt helping to reduce ad fraud in the digital economy? IAB Executive Consultant Jonas Jaanimagi talks with Will Jensen, Accounct Director of Marketplaces at AppNexus, about building trust and value in the digital supply chain.

Nov 20 2017

15mins

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