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Rank #123 in Marketing category

Business
Marketing
Entrepreneurship

More Cheese Less Whiskers

Updated 4 days ago

Rank #123 in Marketing category

Business
Marketing
Entrepreneurship
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Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

Read more

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

iTunes Ratings

36 Ratings
Average Ratings
33
1
0
0
2

Very Helpful Information

By Someonetookmynickname1087 - Aug 23 2018
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I always enjoy listening to these conversations. Always pick up some useful marketing ideas.

More cheese less whiskers

By Jannie Annette - Aug 11 2017
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This is a great podcast, filled with easy to implement steps. I highly recommend it.

iTunes Ratings

36 Ratings
Average Ratings
33
1
0
0
2

Very Helpful Information

By Someonetookmynickname1087 - Aug 23 2018
Read more
I always enjoy listening to these conversations. Always pick up some useful marketing ideas.

More cheese less whiskers

By Jannie Annette - Aug 11 2017
Read more
This is a great podcast, filled with easy to implement steps. I highly recommend it.
Cover image of More Cheese Less Whiskers

More Cheese Less Whiskers

Updated 4 days ago

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Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

Rank #1: Ep078: Ari Meisel

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Oh boy. This is Dean Jackson, reporting live after a very special call with Ari Meisel. We recorded a More Cheese, Less Whiskers episode that’s going to blow your doors off.

We hatched a real wonderful scheme for our year. You may know Ari Meisel as the author of The Art of Less Doing. He's been a good friend and I completely resonate with everything he talks about. We had a great chance to have a conversation about the number one thing he could do to grow his business in the next year.

I think you're really going to enjoy this one.

Links:

Show Notes: MoreCheeseLessWhiskers.com/078 90MinuteBooks.com GoGoClients.com Scorecard: ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Jan 07 2018

1hr 8mins

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Rank #2: Ep089: Kirby Virden

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Joining the conversation your customers are having, before they start having it with all your competitors, is a great way to ‘be there for them’, before they even know they need you…

Today on the More Cheese Less Whiskers Podcast we're talking with Kirby Virden who owns a sign company that helps businesses with their outdoor signage.

We had a really great conversation, talking about the mistakes people make with their signs, what works, what doesn't, and really looking at what’s the purpose of signage. When you think about it, if you're focused on the outcome, the job of work you want that sign to do, it's a different kind of thinking than just putting your logo and your company name up there.

He has a great knowledge of the business and hatched some great plans, talking about how to find people who are thinking about getting signs, earlier in their thinking… before they ever get to the point of submitting requests for proposals from every sign company in town. How can we find those people earlier?

There’s a lot of opportunity if you head further upstream than others are fishing…

You're going to enjoy this episode.

Links:

Show Notes: MoreCheeseLessWhiskers.com/089 Scorecard: ProfitActivatorScore.com Email Mastery: EmailMastery.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Mar 25 2018

1hr 7mins

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Rank #3: Ep119: Robin Hanna

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Today on the More Cheese Less Whiskers podcast we're talking with Robin Hannah from Paris, and Robin is a young 25 year old guy who has really made a name for himself in the fashion world in France.

He had a very early career as a growth director for a very popular fashion site, that he made a big success of and he learned a lot of things along the way, but Marketing is really his passion, so we had a really great conversation about where does he go from here, at 25 years old knowing what he knows now.

We also talked about knowing what I know now at 52, looking back at being 25 and realizing what an amazing opportunity, knowing what he knows about marketing is!

We talked about starting with his business idea, his dream, and what would be the thing that would keep him excited and motivated for the next 25 years.

I think you're really going to like this conversation and all the possibility it has.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Oct 21 2018

1hr 6mins

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Rank #4: Ep154: Shaqir Hussyin

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Today on the More Cheese Less Whiskers podcast, we have a real treat. We're going to be talking with Shaqir Hussyin from London, and Shaqir has a really great business helping people build online businesses.

I first met him at a Breakthrough Blueprint event I did in London, maybe four years ago now, and we had a really great conversation about who he wants to be a hero to.

This is a conversation I've been having with Dan Sullivan recently, and the subject of his new book also called Who Do You Want To Be a Hero To?

It's one of the most profound books I've ever read, and we're going to have a lot of discussions about it on future episodes here.

In the meantime, Shaqir's situation is a really good jumping-off point to talk about it.

I think you're going to enjoy this episode.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Jul 21 2019

1hr 6mins

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Rank #5: Ep135: Monique DeBose

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Today on the More Cheese Less Whiskers podcast we're talking with Monique DeBose who’s in LA.

You are in for a treat if you like music, and jazz music particularly, because Monique has a wonderful jazz album that's debuted on the iTunes charts at number two in the jazz category.

We had a great conversation to brainstorm ideas around how to make her music dreams come true. We talked a lot about the importance of getting people to know you, like you and then to trust you, and by trust in this context, we talking about people trusting they will have a good experience when they come to see her perform or they buy her album.

She has the opportunity to model some of ways this has been done in other situations and really take an approach of starting in her local market to lay the foundations before looking at different ways of distributing her music or who else might be interested in sponsoring or participating in an event with her.

You're really gonna enjoy this episode. There's a lot of parallels no matter what your ‘performance’ is.

It's the same in a lot of ways to what I do. You know I go on tour each summer to Toronto, London, Amsterdam and Sydney, and I’m able to do small events like this because people know me, like me and trust me from all the time we get to spend together on the podcasts here, so I think you're really going to enjoy this episode, no matter what you do.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Feb 10 2019

1hr 7mins

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Rank #6: Ep134: Pat Rieli

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Today on the More Cheese Less Whiskers podcast we're talking with Pat Rieli, who owns a restaurant in Ybor City near Tampa, called the Big Easy Bar.

This is a really fun episode. You hear me often talk about the restaurant experience as a great kind of visual or learning experience to understand the concept of the guest experience timeline, and so we really got to talk about that in this episode.

We talked about some strategies to bring in new people from the local area and people who are visiting from out of town, and we talked about the importance of building a list of local people who are already coming to your restaurant that you can continue to build a relationship with by email.

It was really fun to dig into some strategies and tactics they could deploy.

Show Links:Show TranscriptProfitActivatorScore.com

The Big Easy Bar

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Feb 03 2019

1hr 1min

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Rank #7: Ep145: Matthew Coast

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Today on the More Cheese, Less Whiskers podcast we're talking with Matthew Coast, and Matthew has a company, a website with tools, programs and coaching, to help women find the man of their dreams. The one who will love them, treat them like a queen. The one who will think about them above all others.

He's really has a dream-come-true scenario for women who want to be in a relationship with ‘the one’ right guy.

He has a big list of women who are eager to hear their information, so we talked a lot about how to connect all the help they can give these women, in a way that makes it easy for them to get started.

We talked a lot about continuity programs, email, super signatures, and scorecards, all about starting conversations and getting people engaged.

And all of it transfers to anyone else in a similar situation; where you have information that can help a specific group of people get a very specific result.

So every time you hear us talk about dating or hear about women, you can insert your situation, the kind of people you work with, and the kind of help you offer as a coach or information provider.

That's what I love about this and all of the things we talk about. This principle centered approach applies across all kinds of different industries.

You're really gonna enjoy this episode. Matthew's great, and I'm sure we'll have a great follow up to see everything he's implemented.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Apr 21 2019

1hr 3mins

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Rank #8: Ep070: Noah Rosenfarb & Aaron Lee

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Welcome to the More Cheese, Less Whiskers Podcast and boy, have we got a podcast for you today!

I'm talking with Noah Rosenfarb and Aaron Lee who run a company that helps franchisors and franchisees with their local digital marketing. These guys are phenomenal. I love the approach they have in putting so much thought into the things they're doing, and of course, my favorite things too, hatching evil schemes and franchising. You know, the ultimate level of syndication, is a franchise.

This conversation went by so fast, but there are so many great lessons in this, episode especially if you're in a business that helps other businesses succeed.

Links:

If you want to join me in December to hatch some evil schemes for your business, just email me dean@deanjackson.com and put 'Orlando' in the subject and I'll get you all the details.  Show Notes: MoreCheeseLessWhiskers.com/070 ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Nov 12 2017

1hr 5mins

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Rank #9: Ep118: Aaron McRann

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Today on the More Cheese Less Whiskers podcast we're talking with Aaron McRann from Penn in BC, and Aaron has a really neat product that helps people with wrist pain, to do bodyweight exercises, push ups, and things like that without any pain.

This came out of a personal issue he was having and he figured out a way, with some ingenuity, to create these pushup blocks that allowed him to do pushups and body weight exercises without any pain.

Now the issue is how do we get those in front of people who have this type of pain.

This is a little bit of a different episode than we normally have because it's with someone with a physical product that solves one specific issue.

We had a really great conversation and we went through the Before Unit profit activators and how we would approach this idea of solving all the wrist pain in the world by starting with all the wrist pain in Kentucky and BC.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Oct 14 2018

1hr 5mins

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Rank #10: Ep133: Rebecca Hourihan

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Today on the More Cheese Less Whiskers podcast we're talking with Rebecca Hourihan from San Diego, and Rebecca helps financial advisors with their marketing, branding, and content strategies.

We had a really great conversation about all of the tools she’s able to help people with, and some of the strategies she can apply right now to increase the number of people they can help.

When we got to the bottom of it, we figured out that the thing that's going to make the biggest impact for Rebecca right now is working on some Profit Activator two steps of collecting more lead. Opportunities that are going to get her in conversations with people, and then, in Profit Activator three, begin to educate and motivate those people by increasing the frequency that she’s adding value and always using that as the opportunity to present her super signature and ways to get started.

This is a really fun conversation. Rebecca's very enthusiastic and I love talking with people who love marketing.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Jan 27 2019

1hr 5mins

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Rank #11: Ep110: Jay Wong

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Today on the More Cheese Less Whiskers podcast we're talking with Jay Wong and Jay is a really interesting guy. I met him in Toronto at a Nick Kusmich event I was speaking at and we got talking about his model of helping people set up, and building brands around their podcasts.

We had a really good conversation today about the purpose of a podcast and the place it has in your 8 Profit Activators, and if you've been listening to the way we do this podcast, it will be an interesting look into the psychology of how I use a podcast in our marketing.

It's nice to have that conversation with somebody who you know is going to take action on the things we talked about, including generating an audience for the show before you actually start the podcast, rather than doing the podcast first and hoping you can build an audience from there.

Show Links:Show TranscriptProfitActivatorScore.com 90MinuteBooks.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Aug 19 2018

1hr 7mins

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Rank #12: Ep147: The Self Milking Cow with Frank Kern

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Today on the More Cheese Less Whiskers podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’.

We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’.

They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm.

The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk.

I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it’s not work.

That's a limiting belief, and you’ll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture.

We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I’ll be back next week and we'll continue with our regularly scheduled programming.

In the meantime, enjoy this one. I think you're really going to get a lot out of it.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

May 05 2019

52mins

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Rank #13: Ep123: Mark Pettit

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Today on the More Cheese Less Whiskers podcast we're talking with Mark Pettit from just outside of London in the UK where Mark has a nice coaching and consulting practice helping people gain clarity, get their vision right, get their goals straight, and improve their productivity.

He also helps with the business strategy, often increasing their business 3x in as little as a year.

We spent the call talking about how to really package what it is that he does and create system to attract the right people.

If you've listened for any time, you can imagine one thing we focused on was selecting a single target market, the importance of that step, and the leverage it can provide to everything else you do.

If was a great conversation that I'm excited to share with you.

Show Links:Show TranscriptBreakthroughDNA.comProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Nov 18 2018

1hr 8mins

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Rank #14: Ep137: Jonathon SchultheissToday on the More Cheese Less Whiskers podcast we're talking with Jonathon Schultheiss from North Carolina, and Jonathan is a financial advisor with a very interesting specialty. They specialize in managing 401k plans for large

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Today on the More Cheese Less Whiskers podcast we're talking with Jonathon Schultheiss from North Carolina, and Jonathan is a financial advisor with a very interesting specialty. They specialize in managing 401k plans for large companies.

We had a really great conversation about the Before Unit for them and I have 100% confidence that if they get people lined up ready to get some help, in the During and After Unit they are 100% ready to help them because they have a great retention rate.

So we focused our attention on the Before Unit, and how to identify the exact target audience. Jonathon has narrowed it down to 500 people and we talked about how to get involved in a conversation with them that can lead to the opportunity for him to bring them on board.

Jonathan's a marketing lover and he's got some great ideas that you're going to enjoy. I'll keep you updated with reports from the field as he's implementing all these things.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Feb 24 2019

1hr 10mins

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Rank #15: Ep073: Greg Harrington

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Welcome to the More Cheese, Less Whiskers podcast. Today we have a great conversation with Greg Harrington. Greg is an app developer who has unlimited opportunities and wonderful capabilities.

We started the conversation by talking about where his business developing custom apps for people that maybe take three or four months to complete, has come from, and the capacity he has for that type of project.

We then really got to the conversation about what the big opportunity is for Greg, and to think about the highest possible outcome for the skills, abilities and asset he has (his time and knowledge).

We talked about my freedom matrix for evaluating opportunities, and we spent the whole conversation really honing in on how to evaluate and figure out what are the best opportunities.

I think if you're in a situation like this where you have lots of capabilities and opportunities coming your way, then this will be valuable to help you put some sharp thinking around what would be the very best use of those capabilities going forward.

Links:

Show Notes: MoreCheeseLessWhiskers.com/073 Book: MoreCheeseLessWhiskers.com ProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Dec 03 2017

1hr 8mins

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Rank #16: Ep115: Bedros Keuilian

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Today on the More Cheese Less Whiskers podcast we've got a real treat. We're going to be talking with my friend Bedros Keuilian, the founder and operator of Fit Body Boot Camp, a very, very successful fast growing fitness franchise that is taking the world by storm.

He's built it up to a multi, multi, multimillion dollar company, and in that experience, has learned some great processes and disciplines and approaches that can help anyone apply the same thinking to their business and in his words, man up to take control of all the things you need to do to get the most out of your business and life.

We had a great conversation. His new book is called Man Up. It's available on Amazon or wherever good books are sold and I highly recommend you read it. But first, here's a conversation about what's inside the book and what we can do to help get the word out.

You know on this podcast we always take a marketing approach, so rather than just talking about the book, we talk about the marketing of the book, so you get a behind the scenes look at how we would get the word out, and brainstorm some marketing ideas for it.

Show Links:Show TranscriptProfitActivatorScore.com 90MinuteBooks.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Sep 23 2018

1hr 4mins

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Rank #17: Ep144: Chris Hill

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Today on the More Cheese, Less Whiskers podcast we're talking with Chris Hill all the way from New Zealand.

Now, I first met Chris at a Breakthrough Blueprint event in London. He came to the very first event I did there, and he runs a company called Hands up Holidays. It’s a really interesting company because they combine luxury travel with voluntourism.

Chris has a really a great backstory to how all of this happened. His company has gone through different iterations and different ways it's evolved over time, and what we were talking about today is how do we, when you've got a global market as an opportunity and you've got a very defined type of person who you're trying to attract, how do you narrow that down to the best people to approach.

I always love when we spent a lot of time in our Profit Activator one, trying to zone in on the ideal target audience and how to get people to raise their hands.

You're really going to enjoy how we dial it in over this episode.

Show Links:Show TranscriptProfitActivatorScore.com

HandsUpHolidays.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Apr 15 2019

1hr 12mins

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Rank #18: Ep075: Dino Dondiego

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Welcome to the More Cheese Less Whiskers Podcast. My name is Dean Jackson and today, we’ve got a great episode I’m excited to share with you. Today I’m talking with Dino Dondiego, from New Jersey. Dino has created, invented a process that can help millions of people with thinning hair.

It’s a unique, nonsurgical process and the most effective way to get thicker hair that’s completely natural. It’s called InvisaBlend.

He’s at the point now where he’s starting to spread this idea through a network of people who are affiliates of his program and do the actual installation of his process. We talked a lot about the different options he has to scale this, and you’ll be surprised at the direction it ends up taking.

This is a little bit longer episode, but I found it really fascinating. Plus, somewhere in the middle here, you get to hear about my movie idea, the world premiere of my movie Idea that I've never shared with anyone publicly. That’s a little Easter egg within the episode for you!

Listen in. You're going to enjoy it.

Links:

Show Notes: MoreCheeseLessWhiskers.com/075 Book: MoreCheeseLessWhiskers.com ProfitActivatorScore.com 90MinuteBooks.com

Invisablend.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Dec 17 2017

1hr 25mins

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Rank #19: Ep157: Richard Miller

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As you know, every week we spend an hour hatching evil schemes with a business owner from somewhere in the world with an interesting business. It's usually someone I don't know, but today on the More Cheese Less Whiskers podcast we're going to spend an hour hatching said evil schemes with someone I know very well! Richard Miller.

I've spent a lot of time with Richard. When we first met, he was taking over the role of running all the audio visual requirements for the big real estate seminars I did with Joe Stump and Eben Pagan.

He has a long, long history of putting on high stakes events for entrepreneurial businesses. We would do 600-800 person events every month for many, many years, and Richard was responsible for making them go off flawlessly.

He's done events for people like Dean Graziosi, Jeff Walker, Eben Pagan and many of the names you would recognize. He's a bonafide audio visual expert, and this is a really great conversation, hatching some evil schemes around the future of the audio visual business.

You're really going to enjoy this episode.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Aug 12 2019

1hr 11mins

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Rank #20: Ep141: Chris Rogers

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Today on the More Cheese Less Whiskers podcast we're talking with Chris Rogers from Victoria, Canada, a fellow Canadian, and we're talking about something pretty neat.

He has skills in design and building, he's been a very successful home builder and remodeler, and the idea he has now is helping people create curb appeal for their homes.

This could be doing some simple things, things that are just cosmetically pleasing like cleaning up, adding some visual appeal to the house, all the way up to some construction type of things like adding an element to the house, a porch or a portico or dormers, something that's going to increase the curb appeal.

His theory or idea is that this would be appealing to real estate agents or people who are selling their homes, to help give them an edge and help their house stand out.

We brainstormed through that process and how he may be able to reach out to some of these realtors, and we walked through a great email sequence to send.

You're going to enjoy the thought process here of how to really determine what the value equation is in it.

Show Links:Show TranscriptProfitActivatorScore.com

Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.

Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

Mar 24 2019

1hr 5mins

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