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AdExchanger

Updated 8 days ago

Business
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Tech News
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The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Read more

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

iTunes Ratings

40 Ratings
Average Ratings
28
3
4
2
3

Could be better

By Bimbo steve - Oct 27 2019
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Too much taking from the host, he’s constantly heard saying “um-hum” while the guest is speaking.

Great resource for more in-depth ad news

By Paradigmbreaker - Sep 13 2019
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I work in ad tech and to be perfectly honest, Ad Exchanger is really the only major outlet that covers the ad tech landscape - and in particular programmatic - in a detailed way. Keep it up.

iTunes Ratings

40 Ratings
Average Ratings
28
3
4
2
3

Could be better

By Bimbo steve - Oct 27 2019
Read more
Too much taking from the host, he’s constantly heard saying “um-hum” while the guest is speaking.

Great resource for more in-depth ad news

By Paradigmbreaker - Sep 13 2019
Read more
I work in ad tech and to be perfectly honest, Ad Exchanger is really the only major outlet that covers the ad tech landscape - and in particular programmatic - in a detailed way. Keep it up.
Cover image of AdExchanger

AdExchanger

Updated 8 days ago

Read more

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Rank #1: Resolving LiveRamp’s Identity With CEO Scott Howe

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CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.   

Oct 09 2019

49mins

Play

Rank #2: Episode 110 - Programmatic By The Numbers

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Programmatic is still growing like a weed. 

In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.

Jan 15 2019

40mins

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Rank #3: Episode 63 - Roku Like A Hurricane

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This week on the podcast, SVP and platform GM Scott Rosenberg tells the Roku story and describes in detail the ad model that has helped propel the company to a post-IPO valuation of more than $4 billion.

Feb 08 2018

50mins

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Rank #4: Martin Sorrell

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A free-wheeling talk with the ad legend and S4 Capital executive chairman. Sorrell crows about S4's first year, has some choice words for WPP and pontificates on macro-economic factors impacting the marketing sector. 

Jun 04 2019

51mins

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Rank #5: Episode 89 - How To Build A Brand In Programmatic

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This week on AdExchanger Talks, we hear from Sarah Warner, digital investment lead for programmatic and video at GroupM. Warner will present on this very topic at PROGRAMMATIC IO New York, taking place October 15–16.

Aug 09 2018

35mins

Play

Rank #6: Episode 92 - Who Measures The Measurers?

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The MRC has played a key role in developments such as the viewability trend and the industrywide push to audit Google, Facebook and other digital giants. In this episode, George Ivie describes those audits, discloses which platforms are still refusing them and spells out the MRC’s next big challenge: validating cross-media measurement systems.

Aug 29 2018

38mins

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Rank #7: Episode 74 - iSpot.tv CEO Sean Muller Is Disrupting TV Measurement

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Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. iSpot.tv’s first product was a competitive intelligence product, a data asset it licensed for $1,500 a month. Today, it offers an analytics suite that can link TV ad data to specific marketer outcomes, such as a website visit or purchase or to the marketing stack.

Apr 26 2018

40mins

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Rank #8: Episode 117 - Soft Skills

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This week on the podcast, 36oi CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth.

Mar 05 2019

40mins

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Rank #9: Episode 108 - A DSP’s Story

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In this episode of AdExchanger Talks, Shawn Riegsecker describes the sometimes painful evolution of the company from its early days helping agencies figure out local.

Jan 03 2019

38mins

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Rank #10: Episode 106 - Inside LinkedIn’s $2 Billion Ad Business

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Today in the podcast studio, LinkedIn's VP of marketing solutions, Penry Price, describes how their ad business didn’t really take off until the company embraced a feed-based content interface.

Dec 10 2018

35mins

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Rank #11: Episode 116 - Retail Madness

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Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution.

Feb 26 2019

41mins

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Rank #12: Episode 87 - The Durability Of Ad Exchanges

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Over the years, OpenX and its competitors have faced a series existential challenges – nonhuman traffic, Google’s consolidation of power, header bidding and so on – emerging intact after each. CEO Tim Cadogan tells the whole story in this episode of AdExchanger Talks. 

Jul 24 2018

40mins

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Rank #13: Episode 76 - Google The Marketer

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Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg.

May 10 2018

38mins

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Rank #14: Media Agency Tectonics

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Dentsu Aegis’ media chairman, Doug Ray, talks about the agency’s growth formula and the shifting needs of its clients.

Apr 24 2019

44mins

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Rank #15: Data Science Meets TV Advertising

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EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit." 

Sep 19 2019

43mins

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Rank #16: Episode 86 - Digital Transformation Was Just A Dry Run For TV

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This week on the podcast we talk with Nicolle Pangis, NCC’s recently appointed CEO, about her vision for the company. That vision strongly centers on data – no surprise considering Pangis spent a decade focused on programmatic at WPP Group, most recently as COO of Xaxis.

Jul 18 2018

44mins

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Rank #17: Episode 100! With Facebook Ads VP Mark Rabkin

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For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin.

Oct 23 2018

42mins

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Rank #18: Where’s The Growth?

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Matthew Scott Goldstein shares observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors.

Jul 02 2019

37mins

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Rank #19: Episode 65 - Joanna O’Connell Grades The Progress Of Omnichannel

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This week on AdExchanger Talks, we bring you a lively discussion with Joanna O'Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry.

Feb 22 2018

38mins

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Rank #20: Is Programmatic Good For Publishers?

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Jana Meron addresses the factors that make programmatic work for (or against) media companies. 

Jun 12 2019

34mins

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