Rank #1: Resolving LiveRamp’s Identity With CEO Scott Howe
CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.
Oct 09 2019
Rank #2: Episode 110 - Programmatic By The Numbers
Programmatic is still growing like a weed.
In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.
Jan 15 2019
Rank #3: Episode 63 - Roku Like A Hurricane
This week on the podcast, SVP and platform GM Scott Rosenberg tells the Roku story and describes in detail the ad model that has helped propel the company to a post-IPO valuation of more than $4 billion.
Feb 08 2018
Rank #4: Martin Sorrell
A free-wheeling talk with the ad legend and S4 Capital executive chairman. Sorrell crows about S4's first year, has some choice words for WPP and pontificates on macro-economic factors impacting the marketing sector.
Jun 04 2019
Rank #5: Episode 89 - How To Build A Brand In Programmatic
This week on AdExchanger Talks, we hear from Sarah Warner, digital investment lead for programmatic and video at GroupM. Warner will present on this very topic at PROGRAMMATIC IO New York, taking place October 15–16.
Aug 09 2018
Rank #6: Episode 92 - Who Measures The Measurers?
The MRC has played a key role in developments such as the viewability trend and the industrywide push to audit Google, Facebook and other digital giants. In this episode, George Ivie describes those audits, discloses which platforms are still refusing them and spells out the MRC’s next big challenge: validating cross-media measurement systems.
Aug 29 2018
Rank #7: Episode 74 - iSpot.tv CEO Sean Muller Is Disrupting TV Measurement
Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. iSpot.tv’s first product was a competitive intelligence product, a data asset it licensed for $1,500 a month. Today, it offers an analytics suite that can link TV ad data to specific marketer outcomes, such as a website visit or purchase or to the marketing stack.
Apr 26 2018
Rank #8: Episode 117 - Soft Skills
This week on the podcast, 36oi CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth.
Mar 05 2019
Rank #9: Episode 108 - A DSP’s Story
In this episode of AdExchanger Talks, Shawn Riegsecker describes the sometimes painful evolution of the company from its early days helping agencies figure out local.
Jan 03 2019
Rank #10: Episode 106 - Inside LinkedIn’s $2 Billion Ad Business
Today in the podcast studio, LinkedIn's VP of marketing solutions, Penry Price, describes how their ad business didn’t really take off until the company embraced a feed-based content interface.
Dec 10 2018
Rank #11: Episode 116 - Retail Madness
Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution.
Feb 26 2019
Rank #12: Episode 87 - The Durability Of Ad Exchanges
Over the years, OpenX and its competitors have faced a series existential challenges – nonhuman traffic, Google’s consolidation of power, header bidding and so on – emerging intact after each. CEO Tim Cadogan tells the whole story in this episode of AdExchanger Talks.
Jul 24 2018
Rank #13: Episode 76 - Google The Marketer
Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg.
May 10 2018
Rank #14: Media Agency Tectonics
Dentsu Aegis’ media chairman, Doug Ray, talks about the agency’s growth formula and the shifting needs of its clients.
Apr 24 2019
Rank #15: Data Science Meets TV Advertising
EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit."
Sep 19 2019
Rank #16: Episode 86 - Digital Transformation Was Just A Dry Run For TV
This week on the podcast we talk with Nicolle Pangis, NCC’s recently appointed CEO, about her vision for the company. That vision strongly centers on data – no surprise considering Pangis spent a decade focused on programmatic at WPP Group, most recently as COO of Xaxis.
Jul 18 2018
Rank #17: Episode 100! With Facebook Ads VP Mark Rabkin
For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin.
Oct 23 2018
Rank #18: Where’s The Growth?
Matthew Scott Goldstein shares observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors.
Jul 02 2019
Rank #19: Episode 65 - Joanna O’Connell Grades The Progress Of Omnichannel
Feb 22 2018
Rank #20: Is Programmatic Good For Publishers?
Jana Meron addresses the factors that make programmatic work for (or against) media companies.
Jun 12 2019