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The Marketing Companion

The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital bus... Read more

Ranked #1

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Will Jeff Bezos lead the next media revolution?

Will Jeff Bezos lead the next media revolution?

Newspapers are dying. Local TV stations are struggling. Many radio stations have been in decline for more than a decade.... Read more

16 Aug 2013

31mins

Ranked #2

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Influencer Marketing Grows Up

Influencer Marketing Grows Up

Back in 2010, I wrote one of the most fun and fascinating blog posts of my life. A new trend was coming into view, led b... Read more

6 Jul 2017

33mins

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Ranked #3

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What does digital transformation mean to marketing?

What does digital transformation mean to marketing?

Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem d... Read more

2 Feb 2017

26mins

Ranked #4

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The real data behind content marketing secrets

The real data behind content marketing secrets

This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Mark... Read more

28 Apr 2017

37mins

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Ranked #5

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What will replace Facebook?

What will replace Facebook?

A few years ago, Mark Schaefer predicted that "Facebook would be the next Facebook," explaining that the company had the... Read more

28 Oct 2019

36mins

Ranked #6

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New media influencers are changing marketing forever

New media influencers are changing marketing forever

If you've been following popular culture at all, you've probably learned by now of the downfall (at least temporarily) o... Read more

3 Mar 2017

37mins

Ranked #7

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Is there still a place for blogging?

Is there still a place for blogging?

New statistics show that blogging activity has slumped after a decade of continuous growth. Mark and Brooke examine the ... Read more

17 Feb 2020

32mins

Ranked #8

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Emotional connection and the modern brand

Emotional connection and the modern brand

Mark Schaefer and Tom Webster discuss the growing challenge of establishing emotional connection in a world of declining... Read more

6 Aug 2018

35mins

Ranked #9

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Artificial intelligence, real marketing

Artificial intelligence, real marketing

The inevitability of a business world dominated by artificial intelligence seems to be the headline of the day, and yet ... Read more

26 May 2017

31mins

Ranked #10

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Podcasts and one-way friendships

Podcasts and one-way friendships

Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be us... Read more

9 Dec 2019

33mins

Ranked #11

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Why customers really don't want to engage with your brand

Why customers really don't want to engage with your brand

Hosts Mark Schaefer and Tom Webster dissect several big new ideas, including the role of customer engagement in digital ... Read more

8 Jul 2018

33mins

Ranked #12

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Machine learning for real-world marketers

Machine learning for real-world marketers

Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employ... Read more

19 Jan 2020

38mins

Ranked #13

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Is social media marketing still a thing?

Is social media marketing still a thing?

Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam, or just taking ... Read more

4 Mar 2018

32mins

Ranked #14

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The worst marketing move ever

The worst marketing move ever

Mark and Brooke reveal one of the worst marketing tactics in history, now being used by At&T and others to drive cus... Read more

18 Aug 2019

37mins

Ranked #15

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How do you stay relevant?

How do you stay relevant?

In this episode, Mark and Brooke discuss the vital topic of staying relevant in a fast-changing world. There are some su... Read more

15 Sep 2019

43mins

Ranked #16

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The most valuable marketing skills

The most valuable marketing skills

Mark and Tom look at surprising new data on hard-to-find marketing skills, the idea of creating a career as a social med... Read more

17 Feb 2019

32mins

Ranked #17

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The big huge megatrend show

The big huge megatrend show

In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a su... Read more

23 Dec 2019

43mins

Ranked #18

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Our favorite marketing books

Our favorite marketing books

In this episode, hosts Mark Schaefer and Tom Webster review some of their favorite recent marketing books, including new... Read more

28 May 2018

34mins

Ranked #19

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what is the future of social media?

what is the future of social media?

Hosts Mark Schaefer and Brooke Sellas look at the mega-trends forming the future of social media. The future is hazy for... Read more

14 Apr 2019

30mins

Ranked #20

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The Content Mill: Is Quantity Killing Quality on the Web?

The Content Mill: Is Quantity Killing Quality on the Web?

I think the role of "content" in the marketing mix is one of the most fasciating discussion topics around. How much is e... Read more

19 Jul 2013

32mins

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