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Rank #200 in Design category

Arts
Technology
Design

True North

Updated 1 day ago

Rank #200 in Design category

Arts
Technology
Design
Read more

Every day people create and design. Problems are discovered and in turn solutions are found. Lives are intertwined and deeply impacted by these experiences. True North looks to uncover these stories and highlight the testing and research which drives the innovation.

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Every day people create and design. Problems are discovered and in turn solutions are found. Lives are intertwined and deeply impacted by these experiences. True North looks to uncover these stories and highlight the testing and research which drives the innovation.

iTunes Ratings

4 Ratings
Average Ratings
3
1
0
0
0

iTunes Ratings

4 Ratings
Average Ratings
3
1
0
0
0
Cover image of True North

True North

Updated 1 day ago

Rank #200 in Design category

Read more

Every day people create and design. Problems are discovered and in turn solutions are found. Lives are intertwined and deeply impacted by these experiences. True North looks to uncover these stories and highlight the testing and research which drives the innovation.

Rank #1: Master Series - Aarron Walter

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Loop11’s co-founder Shefik Bey talks to Aarron Walter, who is currently the VP of Design Education at InVision and before that he was employee number four at MailChimp where he founded their UX practice. Shefik and Aarron dive into topics including common problems design teams face and the internal conflict designers often face when trust into positions of leadership.

They also discuss what a VP of UX Education is and is it an internal or external facing role (1:29). The common themes surrounding problems design teams face and possible solutions (4:46). How UX research fits into designing for emotion (8:30) and whether organizations are doing enough research upfront to guide their direction (13:01). The discovery process behind MailChimp Snap and how the ethnographic research process lead to new feature development (15:00). Strategies for ensuring research happens in parallel and doesn’t hold up other areas of a team and is in turn shared with the team (20:21).

How designers are often thrust into positions of leadership which often causes them internal conflict (24:40). What attributes are either required or often seen in a great design leader (28:26). How to create a successful UX team and how the process changes depending on a company’s level of maturity (31:11).

Helping designers finding the balance between being thoughtful and considered versus productive and frequently shipping (35:20). How convergent and divergent thinking can work together to achieve an optimal result (37:54). How organizations should measure success (39:17).

Follow True North on Twitter or subscribe to be notified of new episodes.

Feb 23 2017
43 mins
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Rank #2: S01 Ep07: Design Horizons - The UX Design Education Problem

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This episode is the second in our mini-series, Design Horizons, where we speak with design leaders from around the world. We discuss issues they believe to be the highest priority in the design and UX industry.

In this episode we look at the UX Design education problem and hear how to schools (plus Google) are looking to fix it.

Follow us at truenorthpodcast.com or on Twitter.

Sep 22 2016
22 mins
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Rank #3: S01 Ep03: Sick Children + Anxiety + UX

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The Royal Children's Hospital in Melbourne, Australia, sees tens of thousands of children each year. Many of them are extremely anxious about the testing and procedures they need to endure during their treatment. We tell the story of how an app was created, using thoughtful UX, which made a significant improvement in the anxiety levels of, and gave back a feeling of control to, these kids.

To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.

May 27 2016
19 mins
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Rank #4: S01 Ep04: The Ads You're Dying To Unlock

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Most of us do whatever we can to avoid advertisements. Many of us use technology to block or avoid them. So what happens if your company revolves around getting people to not only opt in to see advertisements, but to view them dozens of times per day? This is the challenge in front of Unlockd. We dive into the diary study which was used to test the app and inform the company’s direction. What they found will surprise you.

To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.

Jun 10 2016
15 mins
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Rank #5: Sprinting From Google (S2, Ep3)

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In 2016 a design partner from Google Ventures (GV), Jake Knapp, released a book called Sprint. The book introduced the idea of Design Sprints, a concept that had existed within Google for several years and was a mainstay in the toolset employed by GV with their portfolio of companies.

The beauty of Jake’s book is that it is very specific, there is even a 15-page checklist for when you are running your own Design Sprints. This however did not stop a swathe of folks from appropriating the name, but not the core ideas. What this in turn meant is that acts were being committed under the name of Design Sprint but were not even remotely close to what Jake describes in Sprint.

In this episode we dive into what Design Sprints really are, address their detractors and we visit the enterprise giant, Aus Post, where they ran 4 sprints in 5 weeks. 

Follow True North on Twitter or subscribe to be notified of new episodes.

Jun 29 2017
24 mins
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Rank #6: Designing Experiences that Matter (S2, Ep6)

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When tragedy strikes & everything you've worked for is taken away from you, how do you respond? In this episode we hear the story of how someone took a devastating event & turned it into a company which changes the lives of thousands.

Follow True North on Twitter or subscribe to be notified of new episodes.

Oct 18 2017
23 mins
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Rank #7: Designing for Scale (S2, Ep1)

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In recent years Atlassian has grown from 4 designers to over 120. In this period they've undergone rapid change & widespread scaling challenges. In this episode we go inside their design, growth & UX teams to learn their tips & secrets for continuing to perform at an elite level in order to deliver a world class product.

Follow True North on Twitter or subscribe to be notified of new episodes.

May 25 2017
24 mins
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Rank #8: What is good UX?

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This is the first episode in a mini series which revolves around the UX Awards, the premier independent awards, which this year will be held in Palo Alto, California on November 8 and 9. To learn more about the awards, as well as how to enter, go to uxawards.org.

In this first episode we speak to the awards founder, Beverly May. We learn why they were created, and how this year the awards are focusing on the future of UX.

Follow True North on Twitter or subscribe to be notified of new episodes.

Jul 20 2017
15 mins
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Rank #9: S01 Ep05: Architecting a Unicorn: SEO & IA at Envato

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Envato is an entirely bootstrapped company, creating and managing online marketplaces for creatives around the globe.  They’ve been servicing millions of users and growing exponentially for the last 10 years. Now they are faced with a vexing problem of how they deal with aging architecture, unsuited for their future growth, while continuing to rocket forwards. At the center of this conundrum is information architecture (IA) and search engine optimization (SEO).

To be notified of new episodes subscribe to us on iTunes, join our newsletter or follow us on Twitter and Facebook.

Jul 25 2016
17 mins
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Rank #10: Master Series - Jeff Gothelf

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This is the first episode in a mini-series, between season 1 and 2 of True North, called the ‘Master Series’.

Loop11’s co-founder Shefik Bey talks to Jeff Gothelf. Jeff is the author of the best selling book Lean UX and the soon to be released Sense & Respond. In this fascinating chat they talk about the new book Sense & Respond and why he and Josh Seiden wrote it (4:42). The pros and cons of siloed teams (8:00), creating a culture of continual learning (9:21), the dichotomy of rewarding teams based on shipping versus encouraging learning and thoughtfulness (13:16), moving a workplace from a deliberate culture to an emergent mindset and why you’d want to do this (18:37). Involving key stakeholders in the discovery phase (23:17) and how to quickly identify and understand an organization’s level of sophistication in relation to design and testing (28:25). They then dive into the anatomy of self-guided teams (31:35), when and why to pursue generative research (35:54). Finally Jeff talks about why he decided to move out of his consulting business Neo and the challenge many agencies now face (37:43).

Follow True North on Twitter or subscribe to be notified of new episodes.

Feb 01 2017
43 mins
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