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IPA AdTalk Podcast

Updated 4 days ago

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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

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The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

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iTunes Ratings

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Cover image of IPA AdTalk Podcast

IPA AdTalk Podcast

Updated 4 days ago

Read more

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

Rank #1: In conversation with Richard Shotton

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Do you know we believe that red painkillers are more effective than blue ones?

And did you also know that exposing your flaws can make you seem more attractive?

These are just a couple of the biases that effect our consumer behaviours.

In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

Mar 19 2018

38mins

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Rank #2: In conversation with Daniel Franklin

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What will the world look like in 2050? And where do the new opportunities lie?

IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

Jul 31 2018

42mins

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Rank #3: Matthew D’Ancona in Conversation

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What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

Nov 30 2017

34mins

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Rank #4: Blair Enns in conversation

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CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

Jul 12 2017

16mins

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Rank #5: In conversation with Paul Lawson

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Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

Sep 08 2016

29mins

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Rank #6: Tim Williams in conversation

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Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process.

Tim Williams spoke at the 2016 IPA Commercial Conference.
http://ipa.co.uk/events/ipa-commercial-conference-2016

Jul 15 2016

19mins

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Rank #7: Rory Sutherland in conversation

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The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker.

Apr 29 2016

39mins

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Rank #8: Nicola Mendelsohn in Conversation

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Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 products to an ever increasing diverse Facebook audience.

Mar 30 2016

22mins

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Rank #9: Dave Trott in Conversation

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Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means...

Dec 21 2015

28mins

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Rank #10: Ad Blocking - Part 2

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The second part of our Ad Blocking podcast outlines how mobile operators are now starting to block advertising. This is starting to affect marketing, especially amongst younger audiences, as they engage with advertising differently.

Nov 30 2015

18mins

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