Rank #1: Matthew D’Ancona in Conversation
Rank #2: In conversation with Richard Shotton
And did you also know that exposing your flaws can make you seem more attractive?
These are just a couple of the biases that effect our consumer behaviours.
In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.
Rank #3: Blair Enns in conversation
Rank #4: In conversation with Paul Lawson
Rank #5: Tim Williams in conversation
Tim Williams spoke at the 2016 IPA Commercial Conference.