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Real Estate Marketing Dude

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Business
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The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

Read more

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

iTunes Ratings

40 Ratings
Average Ratings
35
1
2
1
1

What you need to hear...

By Bradfordlee1 - Oct 28 2019
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I listen to several, maybe too many, real estate related podcasts. Mike’s content is what current agents need to hear in his truthful and unfiltered way. Society is changing, and the ways of the popular guru’s, that may have been good in the 99’s, are going to be eliminated in a few years. Mike prepares us for the future.

So good!

By BigBosssssssssssss - Feb 19 2019
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Really like the way this show is run. Great content, guests, and very real. Awesome show

iTunes Ratings

40 Ratings
Average Ratings
35
1
2
1
1

What you need to hear...

By Bradfordlee1 - Oct 28 2019
Read more
I listen to several, maybe too many, real estate related podcasts. Mike’s content is what current agents need to hear in his truthful and unfiltered way. Society is changing, and the ways of the popular guru’s, that may have been good in the 99’s, are going to be eliminated in a few years. Mike prepares us for the future.

So good!

By BigBosssssssssssss - Feb 19 2019
Read more
Really like the way this show is run. Great content, guests, and very real. Awesome show
Cover image of Real Estate Marketing Dude

Real Estate Marketing Dude

Updated 1 day ago

Read more

The Real Estate Marketing Dude is a podcast for real estate agents that focuses strictly on real estate lead generation strategies that fall within 3 categories of real estate marketing. We will discuss various topics of real estate marketing including Referral Marketing, Transactional Marketing, and Cold Marketing.

Rank #1: Disrupting Your Market Using Video with Jeff Pfitzer

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Getting the best referral business is all about putting yourself out there and staying in front of people s minds! Successful businesspeople are using video to transform how they communicate with their target audiences and market their brands. Jeff Pfitzer is a mortgage broker in the St. Louis area, and is using a combination of video marketing and great service that s built his agent referrals up to 80-90% of his business. In this episode of The Real Estate Marketing Dude, I ve brought Jeff on to tell me his branding secrets and how his videos are disrupting the market.

Are you an employee or are you running a business? That s a key part of what we re talking about. Are you dependent on a big website like Zillow for your leads, or are you putting yourself out there and bringing in your own business? Jeff and I discuss why depending on Zillow is a bad idea, and what it looks like when you break free and start thinking of yourself as a business rather than an employee.

Jeff is using video to differentiate himself from his competition, so we talk about what it is about video that catches people s attention. We talk about why, if you re in the real estate business, your videos should almost NEVER be about real estate, as counterintuitive as that sounds. Finally, Jeff talks me through the development process behind his first ever video, which had over 4,000 views in its first week.

Today s Topics:

  • Why differentiating yourself in the mortgage industry is key
  • Building a brand is a fundamental skill
  • How to stand out in your market
  • The three most important parts of video communication: body language, tone, and content
  • Why you should never talk about real estate your videos
  • How to work hard to position yourself, even in a slow market
  • Why customers don t remember you until they ve seen you seven times or more
  • An example of the type of high-engagement video that will make an impact

Connect with Jeff Pfitzer:

The best way to reach Jeff directly is by text at (314) 220-4945. You can also call!

Want To See Our System?

Don’t Just Be A Realtor, Be A Marketer!
Build A Brand People Know, Like, Trust….AND REFER!

Take The Training FREE Which One Are You?

The post Disrupting Your Market Using Video with Jeff Pfitzer appeared first on Real Estate Marketing Dude.

Sep 20 2017

39mins

Play

Rank #2: Don t Be a Realtor, Be a Referral Resource with Erin Bradley

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If you ve been in this industry long enough, and you ve got a database, and you give value, and you truly care you can t fail. You can have ups and downs, but you re never going to wake up one day and be out of business.

How do you keep your brand in front of people without talking about real estate or mortgages? By serving as a referral resource.

Erin Bradley is Branch Manager at Fairway Independent Mortgage Corporation, running a team of six in three offices out of Denver and Winter Park. She has been in the business since 2006, helping hundreds of Colorado residents secure mortgage financing. Erin s unique lead generation model led her to create systems that translate to any referral-based business and served as the impetus for her book, Pursuing Freedom: Be Yourself, Increase Your Referrals and Have More Fun Growing Your Business!

Today, Erin joins me to explain why she was uncomfortable with self-serving, traditional sales calls. She walks us through the system she teaches referral-based business owners around building a database of trusted local service providers and making value-add calls to stay top-of-mind. Erin offers insight on securing direct client referrals and making sales calls on behalf of realtor-partners. Listen in for ideas on building relationships with service providers and learn how to best serve as a referral resource for your tribe!

Today s Topics

  • Why Erin was uncomfortable with traditional sales calls
  • The model Erin uses to ramp up production
  • Erin s database of trusted local service providers
  • The script Erin uses to build her database and stay top-of-mind
  • How Erin follows up calls with a note or gift
  • Keeping your brand in front of people without talking real estate
  • The benefit of leading by helping others
  • Erin s reliance on her database vs. realtor partners
  • How Erin s team makes sales calls on behalf of agents
  • The concept of an action item or opportunity alert
  • How building relationships with service providers benefits Erin
  • Strategies for nurturing your tribe and reaching their audience

Connect with Erin Bradley

Learn more about Erin s business on Facebook at facebook.com/ApplyWithErin or Instagram at instagram.com/pursuingfreedomofficial. Check out her book, Pursuing Freedom, by visiting amazon.com/Pursuing-Freedom-Yourself-Increase-Referrals-ebook/dp/B01LY0YN1I, or email Erin at erinb@fairwaymc.com.

Resources

7L: The Seven Levels of Communication by Michael J. Maher

Erin s Referral Database Worksheet

The E Myth: Why Most Businesses Don t Work and What to Do About It by Michael E. Gerber

Real Estate Marketing Dude

Mike s Free Course

Flip This Agent

The post Don t Be a Realtor, Be a Referral Resource with Erin Bradley appeared first on Real Estate Marketing Dude.

Apr 18 2018

34mins

Play

Rank #3: Converting Leads with Multiple Touches, Multiple Ways with David Tsai

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We know that the chances of converting an online lead are much, much higher when we contact the person within a few minutes of opt-in. But what about the potential client who is surfing Trulia at 2am? We simply can t be available to follow up 24/7/365. Or can we?

David Tai is the founder of Agentology, a lead follow-up system that contacts your fresh leads within minutes of their inquiry, gathers the pertinent information, and passes the qualified leads on to you. An agent and broker himself, David s ten-plus years in the real estate space make him uniquely qualified to solve for the problem of lead conversion and serve as your personal inside sales team. The sad truth is that 45% of leads never get a response, and agents end up burning 80-90% of the leads they bought because they simply don t have the bandwidth to follow up. The Agentology team is passionate about helping agents succeed, dedicating their energy to dramatically increase your conversion rates with the leads you re already generating.

Today, David joins me to discuss the significance of building relationships with potential leads and the value of meeting face-to-face. He covers the data around response time and conversion, the necessity of reaching out to potential leads multiple times, and the importance of communicating through calls, email AND text messaging. David shares the value in being a true advisor, rather than just a door-opener, and offers his best strategies for winning clients buyers and sellers alike. We also cover the best way to analyze your lead spend and why it s a good idea to diversify when it comes to lead sources. Listen in as David explains the Agentology process, and learn how the team can help you increase conversions up to 300%!

Today s Topics

  • How Agentology solves for the problem of lead conversion
  • The significance of meeting a lead face-to-face
  • The data around response time and conversion
  • Why it s important to use multiple forms of communication
  • How to approach the first conversation with a lead
  • The value in being a true advisor versus a door-opener
  • The cost of portal leads versus Facebook leads
  • David s advice around analyzing your lead spend
  • Why agents should diversify their lead sources
  • Strategies to help you win buyers and sellers
  • How Agentology identifies a qualified lead
  • The Agentology referral program

Connect with David Tai

Learn more about Agentology at https://www.agentology.com/.

Resources

Mike s Blog: Why Do Some Agents Convert Better Than Others?

Lab Coat Agents

Calendly

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Converting Leads with Multiple Touches, Multiple Ways with David Tai appeared first on Real Estate Marketing Dude.

Jan 17 2018

38mins

Play

Rank #4: From Rookie to Rockstar in 3 Years, with Zandra Ulloa

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How do you go from a real estate newbie to the top-ranked real estate agent in a company of 700, in just three years? Zandra Ulloa did it, and I ve invited her on to spill all her secrets!

Zandra was a military brat and settled in the San Diego area, where she s now one of the most recognizable names in real estate. The firm she works at, Big Block Realty, was named America s Fastest-Growing Brokerage, and Zandra tops the list of agents there. She tells me about her journey and her best advice for getting there yourself.

Our first topic is customer service. Zandra s background is in customer service and she tells me that real estate is all about customer service too. No selling here! She also explains how important it is to continuously get training in new service techniques and implement them!

We also discuss marketing through social media. Zandra explains how she uses both Facebook and Instagram to market her business, and we look in-depth at how to leverage Instagram hashtags to generate leads.

We ve talked before on this show about how key it is, as an agent, to specialize and define your brand. Zandra generates a good part of her business through military relocations. She explains how she started and why for her, it s a key part of what she does.

Finally, we discuss the person-to-person interactions that are key to cultivating relationships with our clients. Zandra tells me about her early meetings with clients to establish their motivations. And she also explains how honesty, transparency, and authenticity are vital, even when you re confronted with a personal weakness. We also talk about how important it is to constantly check in with clients, and how leaving them with a good impression is both simple and invaluable.

Today s Topics:

  • Why real estate is really just customer service
  • How working at home could be getting in your way
  • Why it s vital to always keep training yourself
  • Top tips for cultivating relationships within your sphere of influence (SOI)
  • How many people on Facebook really see your posts?
  • How to use hashtags on Instagram to generate leads
  • Why specializing is key to any real estate business
  • How to apply customer service techniques to a client relationship
  • Leaving clients with a lasting (great) impression

Connect with Zandra Ulloa

To explore the properties that Zandra has listed in San Diego and the surrounding area, visit her website.

Want To See Our System?

Don’t Just Be A Realtor, Be A Marketer!
Build A Brand People Know, Like, Trust….AND REFER!

Take The Training FREE Which One Are You?

The post From Rookie to Rockstar in 3 Years, with Zandra Ulloa appeared first on Real Estate Marketing Dude.

Aug 29 2017

37mins

Play

Rank #5: Attracting vs Chasing Business

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Most of your business and your BEST business will always come from referrals/repeats or other people in your sphere. But for many agents, they can t get a foot in the door, and that s why most agents will fail after only 5 years in the business. I ve invited Justin Lindsey on the show for this episode, to talk to me about how to stop chasing business and start attracting business, cultivating and nurturing your sphere so that clients come to you.

Justin is based in St. Louis, Missouri, and is the Brand Director for Attracktor. We re discussing the two ways you can attract clients: either from referrals or repeats, or by targeting new, cold customers. We ve talked about referrals and repeats on this show before: it s key to nurture your relationships with your existing sphere, stay on top of people s minds, and get your existing audience to share your name with their friends and families.

Attracting cold business can be a little trickier, but Justin and I discuss some easy, straightforward techniques that can help. Namely: establishing your own personal brand, zeroing in on who your buyer avatar is, and making sure you re in front of them. Justin shares two stories of two very different agents who were struggling to establish themselves, despite their potential for strong brands. Now, using Justin s techniques of attracting business, they re growing. By the end of this episode, you ll be able to start using his techniques yourself.

Today s Topics

  • Why do most real estate agents fail within 5 years of starting out?
  • The biggest reason cold-calling doesn t work (and it has nothing to do with clients!)
  • What leading real estate agents say is the BEST source for leads
  • How long it takes before most people will remember what you do for a living
  • Why your method of communication (e.g. video vs. text) can make you stand out from the crowd
  • How to define your personal brand
  • What is a buyer avatar and what s yours?
  • The three key steps to attracting business to you, instead of chasing it

Resources Mentioned

For more great information about attracting business, check out:

You can also find out more about the Attracktor program at attracktor.com.

Want To See Our System?

Don’t Just Be A Realtor, Be A Marketer!
Build A Brand People Know, Like, Trust….AND REFER!

Take The Training FREE Which One Are You?

The post Attracting vs Chasing Business appeared first on Real Estate Marketing Dude.

May 10 2017

42mins

Play

Rank #6: Building Relationships and Trust with Facebook Ads Featuring Travis Thom

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A number of real estate agents make the mistake of proposing marriage before they ve been on the first date. Rather than using Facebook ads to build a relationship with potential clients, they jump straight into lead generation. Unfortunately, this strategy alienates more people than it attracts, and agents end up wasting a lot of money on ads that don t convert. We all know that people choose agents they know, like and trust. But how can you leverage Facebook to tell your story, build confidence in your expertise and establish yourself as a historian of the community?

Travis Thom is the foremost Facebook marketing expert in the real estate niche. He serves agents through a coaching platform as well as a Facebook ad agency, leveraging his 14-plus years of experience and understanding of best practices to boost your ability to generate leads. Travis passion for marketing and his background as a licensed Realtor translate to unparalleled absorption rates and sales conversion for his agent-clients.

Today Travis explains how to retarget Facebook users who demonstrate interest through their behavior. We talk about the importance of building a relationship before you go for the lead, the role of repetition and consistency in building brand recognition, and why marketing yourself as a generalist is less effective than carving out a specific niche. Travis covers several marketing techniques in the nurturing sequence, including reciprocity, social proof, and telling your brand story.

Travis and I speak to the idea of using a landing page as bait and retargeting people who visited but didn t sign up. We discuss the benefit afforded by Facebook ads in controlling the narrative and the opportunities around the platform s newest feature, Facebook Watch. Listen in for Travis insight about the power of video content as a digital snack and his best advice for agents who have reservations about making video a part of their Facebook marketing strategy.

Today s Topics

  • How to build a relationship before you go for the lead
  • The blockbuster strategy of retargeting based on behavior
  • Leveraging reciprocity as a nurturing technique
  • The role of repetition and consistency in building brand recognition
  • The power of print marketing in conjunction with Facebook ads
  • Using case studies to provide social proof of your success
  • Building a retarget audience with landing page visitors who didn t sign up
  • How ads targeted to your email list differ from social farming
  • The advantage of Facebook ads in controlling the narrative
  • Making your brand story the first ad in a nurturing sequence
  • The five core pillars of the nurturing sequence
  • The power of sharing your story on a personal level
  • Why video resonates with potential clients
  • The value of identifying your real estate niche
  • The opportunities provided by the new Facebook Watch platform
  • Travis advice around employing video content as a digital snack

Connect with Travis Thom

 Visit http://www.travisthom.com to access resources around real estate marketing and learn more about the services Travis provides!

Resources

Interview with The Real Estate Facebook Ad Ninja

Lumen5

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Building Relationships and Trust with Facebook Ads Featuring Travis Thom appeared first on Real Estate Marketing Dude.

Dec 20 2017

42mins

Play

Rank #7: Being Boring Sucks: Being Authentic, Fun but Professional with Your Marketing

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Without a doubt, social media has changed the way we communicate. Platforms like Facebook, Instagram and YouTube have made it more acceptable to share ourselves with the world, to be more authentic. And smart real estate professionals use social media as a tool to build personal brands online. But if you re posting yet another interest rate video, you re doing it wrong. Being boring sucks, and it s an ineffective marketing strategy.

Akshay Patel and Josh Massieh are the mortgage brokers behind Next Level Lending Tips, a social media brand they created to build relationships with realtors and loan officers locally in San Diego, throughout California and across the country. They leverage a full-time staff videographer to create daily content and film the YouTube series, Loan Officers with a Baby in a Tesla Going to Open Houses. In addition, Akshay and Josh are launching a coaching program for mortgage professionals.

Today, Akshay and Josh join me to discuss their unique approach to meeting agents at open houses, describing the unique ice breaker they use and the value-add they provide potential realtor-partners. They explain their decision to create daily content, exploring how consistent posting makes people feel like they know you and makes it easier to form relationships in real life. We debate the pros and cons of attracting clients who resonate with your personality and potentially alienating those who don t. Listen in to understand why people are drawn to authentic video content and learn why you don t have to be perfect, you just have to be you!

Today s Topics

  • The ice breaker Josh & Akshay use to generate attention
  • Josh & Akshay s on-camera presence and persona
  • Josh & Akshay s decision to create daily content
  • How social media makes people feel like they know you
  • Attracting clients who resonate with your personality
  • How Josh & Akshay approach agents at open houses
  • The percentage of agents who work with Josh & Akshay
  • Why people are drawn to what s real, raw and authentic
  • How much of Josh & Akshay s business is realtor referrals

Connect with Joshua Messieh & Akshay Patel

Check out Next Level Lending Tips on Facebook at facebook.com/NextLevelLendingTips, follow Josh & Akshay on Instagram at instagram.com/nextlevellendingtips, or watch their YouTube Channel at youtube.com/channel/UCFcc4qlpva35ng-VGCtkLuA. Reach out to Akshay on Instagram at instagram.com/nextlevellender, call him at (858) 207-8436, or email success@nextlevellendingtips.com.

Resources

Inman

CallAction

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

Attracktor

Flip This Agent

The post Being Boring Sucks: Being Authentic, Fun but Professional with Your Marketing with Joshua Massieh & Akshay Patel appeared first on Real Estate Marketing Dude.

Feb 13 2019

34mins

Play

Rank #8: Being Real on Social Media with Felix Hung

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Social media marketing is about branding, not sales. And that s where most real estate agents miss the mark. Social channels like Facebook and Instagram afford you the opportunity to build rapport with potential clients, sharing your interests so that people come to know you as a person. At the end of the day, your social connections need to know you re in real estate and like you.

Felix Hung, also known as #felixthecoach, is the Huntington Beach Branch Manager with Realty ONE Group. He also serves as a mentor, helping realtors significantly increase their sales volume through simple, effective systems that include a combination of traditional and social media marketing techniques. Felix has 14 years of experience in real estate, selling 100-plus homes in the DC Metro and California markets.

Today, Felix joins me to share his early social media missteps and his current success to the tune of $8M in referral business in the last 30 days! He discusses using his personal Facebook page to build rapport through long-form blog posts and Facebook Live videos, sharing both personal interests as well as real-estate related content. We chat about the similarities between social media and direct-mail farming and the difference between now business and social as a future pipeline. Listen in for Felix s insight around the psychology of developing content, and learn how to leverage social media as a marketing tool just by being YOU.

Today s Topics

  • Felix s early social media missteps
  • How Felix generated $8M of referral business in 30 days
  • Using your personal Facebook page to market your business
  • How to leverage Facebook Live to build rapport
  • Felix s approach to long-form posts on Facebook
  • Why Felix recommends sharing personal interests on Facebook Live
  • The difference between branding and sales
  • Case studies of personal AND real estate-related content
  • Leveraging social to entertain and/or educate your audience
  • The importance of exposing your vulnerability
  • How social media parallels direct-mail farming
  • Felix s insight around using old-school strategies for NOW business

 Connect with Felix Hung

Check out Felix s Facebook page at https://www.facebook.com/felix.hung.127. You can also find #felixthecoach on Instagram at https://www.instagram.com/felixthecoach/.

Resources

Melissa Data

Facebook Live

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World  by Gary Vaynerchuk

SoCal Lifestyle

The Real Estate Mama

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Being Authentic on Social Media Attracts with Felix Hung appeared first on Real Estate Marketing Dude.

Jan 24 2018

40mins

Play

Rank #9: Attracting Leads Online with Ryan Stewman aka The Hardcore Closer

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If you re not focusing all your energy on attracting leads online, you re missing out. Today s real estate industry is so competitive that your most profitable business comes from referrals, rather than direct.  One of the most reliable ways to secure referral business is to do the lead generation work for realtors so they can concentrate on closing, and send the business back to you. I ve brought in The Hardcore Closer himself, Ryan Stewman, to talk to me about strategies he uses for attracting leads online, and tell me his tricks for bringing the best quality leads to his agents.

Ryan Stewman IS the Hardcore Closer. We ve talked before about how important your personal brand is, and this guy s got it down. We start off by talking about authenticity and building a strong following by letting your personality shine through on social media. Ryan started his career in the mortgage business in 2003, but in March 2010 lost his license due to regulation changes that disqualified him due to events from his past. In 2009 and the first part of 2010, he d already closed 260 deals. Rather than fighting his license, he turned to selling social media management to real estate professionals, and really focusing on sharing his expertise.

In this show, we re talking about why lead gen is so important, and especially why it s vital to help realtors with leads. We re looking at what s working for him in terms of bringing in business, and some concrete steps of how to handle new leads to get them to convert. We re also discussing why you shouldn t be tempted to play it cheap on social media, and how much a good campaign might cost you per lead. Finally, Ryan also gives me some tips about how to handle agents to get the best return (in terms of referrals) from the leads that you supply.

Today s Topics

  • Why authenticity is key in building your brand on social media
  • How to decide who your social media audience is
  • Why it s key to work with realtors and feed them leads, and what you ll get in return
  • Why big companies are now hyper-focused on lead gen for realtors, for FREE
  • Social media and how it s making it easier to get some exposure back from Zillow.com
  • Ryan s verdict on whether agents should have IDX on their websites
  • Concrete steps to setting up a funnel for leads
  • Why you NEED to make sure you have a privacy policy and terms set up on your website
  • What s a reasonable budget for a Facebook ad campaign with decent return?

Connect with Ryan Stewman

hardcorecloser.com

Webinar Registration: hcwebinar.com

Resources Mentioned

CardTapp app: hcapp.co

Agent Legend: agentlegend.com

Kick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton

Want To See Our System?

Don’t Just Be A Realtor, Be A Marketer!
Build A Brand People Know, Like, Trust….AND REFER!

Take The Training FREE Which One Are You?

The post Attracting Leads Online with Ryan Stewman aka The Hardcore Closer appeared first on Real Estate Marketing Dude.

Apr 11 2017

46mins

Play

Rank #10: Systems, Systems, Systems with Jesse Zagorsky

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Imagine having the freedom to take off for a year and live in Thailand, while your real estate business continues to hum right along

Sounds pretty good to me! The catch is, you simply can t do something like that unless you have rock-solid systems in place that keep your business moving while you are sipping Sangsom on the beach.

Known for his love of spreadsheets, Jesse Zagorsky is a self-professed systems nerd and sales manager at ZTeam Real Estate in San Diego. His real estate career began in 2004, and Jesse quickly became a master REO agent. After an epic year-long vacation in Thailand, he reinvented his business and returned to the traditional market. Now he leads a team of 11 agents, scoring just over $1M in GCI consistently for the last few years.

Today, Jesse joins me to discuss the three methods for scaling your business, explaining how a focus on your core competencies can help you determine what your role will be as your enterprise grows. He speaks to his systems for hiring, outlining his hire fast, fire fast approach and the characteristics he is looking for in a sales agent during the recruiting process. Jesse offers his insight around the benefits of onboarding in groups and the self-selection process that eliminates agents who aren t a good fit. Listen in for Jesse s insight around leveraging technology systems to automate with authenticity and the substantial role of likability in the generating sales.

Today s Topics

  • The three ways to scale your real estate business
  • Working in your business versus working on your business
  • The right reasons to build an agent team
  • Jesse s hire fast, fire fast approach to hiring
  • Three things to look for in recruiting sales agents
  • The significance of likability
  • How Jesse discerns coachability in the hiring process
  • The benefits of onboarding in groups
  • Why Jesse doesn t persuade anyone to join his team
  • Jesse s insight around following up a lead
  • Jesse s system for ensuring No Lead Left Behind
  • Leveraging technology to automate with authenticity
  • Creating systems around accountability

Connect with Jesse Zagorsky

Message Jesse on Facebook with questions around systems and scripting at https://www.facebook.com/jesse.zagorsky, and check out Club Wealth at http://clubwealth.com.

Resources

The Like Switch: An Ex-FBI Agent s Guide to Influencing, Attracting, and Winning People Over by Jack Schafer and Marvin Karlins

Tony Robbins Free DISC Assessment

Mike Bjorkman on Real Estate Marketing Dude

How to Win Friends & Influence People by Dale Carnegie

REALTOR.com

Commissions Inc

CallAction

Follow Up Boss

Agent Legend

Google Forms

Want To See Our System?

Build A Brand People Know, Like, Trust….AND REFER!

The post Systems Run Businesses, Not People with Jesse Zagorsky appeared first on Real Estate Marketing Dude.

Jan 09 2018

39mins

Play

Rank #11: Why Content Creation is Crucial for Facebook in 2019 with Travis Thom

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Would you like to get more bang for your buck on Facebook ads? What if you could reduce your cost per lead (CPL) from $12 to $3? There is a simple way to make the most of your online ad spend in 2019, and it begins and ends with consistent, quality content creation.

Travis Thom is the marketing strategist behind Elevated REM, the premiere Facebook advertising agency and coaching platform for real estate. With 250K Facebook and Instagram leads to their credit, Travis and his team are experts in advanced Facebook retargeting campaigns. He cut his teeth in real estate as an agent, struggling for three long years until a Rottweiler taught him the importance of providing value first. From there, Travis leveraged educational content marketing to build a successful business focused on new construction developments. He transitioned to marketing in 2014, founding Elevated REM to support realtors in generating leads online.

Today, Travis joins me to explain why content creation is crucial for Facebook in 2019. He describes how posting consistent, quality content can significantly reduce your CPL on Facebook and discusses the value of authenticity and storytelling in getting your audience to engage. Travis also shares his BURST system of retargeting through Facebook ads, offering insight around the role of educational content in building trust. Listen in to understand how to use Facebook to provide highly-relevant content to the right audience at the right time and make the most of your social media ad spend!

Today s Topics

  • How consistent, quality content reduces an agent s CPL
  • How Facebook defines your business page quality score
  • Travis take on the value of authenticity and storytelling
  • Why engaging content gets served to more people
  • Travis BURST system of retargeting with Facebook ads
  • The difference between passive and active content
  • How a Rottweiler taught Travis about providing value
  • How educational marketing transformed Travis career
  • Using Facebook to provide highly-relevant content

Connect with Travis Thom

Learn more about how Travis and his team can support you at elevatedrem.com.

Resources

Real Estate Marketing Dude

Attracktor

Flip This Agent

The post Why Content Creation is Crucial for Facebook in 2019 with Travis Thom appeared first on Real Estate Marketing Dude.

Jan 10 2019

Play

Rank #12: Competing Against Flat Fee and Discount Brokerages with Justin Lindsey

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That s the thing that so many agents can t do. They can t justify why they re worth 6%. An agent asking for 6% that s not worth it does more damage to our industry than an agent doing it for 4% and providing good 4% quality service. Supercuts they don t suck it s just a different model.

Walk into any McDonald s or Walmart and you ll see automated kiosks where you can order food or check out without the help of a cashier. We re in the midst of a cultural shift toward do-it-yourself models, and the idea of using technology to complete transactions on our own is here to stay. What does that mean for real estate agents? How can we get out ahead of discount brokerages and articulate our value to prospects? And how can we position ourselves as marketers and negotiators now that listings are available online?

Justin Lindsey is The St. Louis Real Estate Dude. A REALTOR with NextHome, Justin prides himself on offering superior personal service to each and every client. He has been in the industry since 2011, working with brokerages in Florida and Missouri, including flat fee broker World Impact Real Estate. Justin also has a background in marketing, serving as the Marketing Director for Fidelis Real Estate Group from 2016-2017. Prior to his career in real estate, Justin served in the US Army.

Today, Justin joins me to discuss the top strategies for competing with flat fee and discount brokerages. We talk about the cultural shift toward do-it-yourself models, explaining why real estate can never be automated and how consumer expectations for agents has changed. Listen in for Justin s insight on the value of an option-listing marketing plan and learn how to get out in front of discount brokerages by building your personal brand.

Today s Topics

  • Justin s experience working for a flat fee brokerage
  • Our cultural shift toward do-it-yourself models
  • The reasons why real estate can never be automated
  • How to sell yourself to clients as a marketer and a negotiator
  • The negative sentiment for realtors in discount brokerage advertising
  • How flat fee brokerages are limited in the service they can provide
  • How consumer expectations for realtors has changed
  • How to get out in front of discount brokerages by building your brand
  • Justin s hope that discount brokerages will weed out bad agents
  • Justin s insight on the value of an option-listing marketing plan

Connect with Justin Lindsey

Contact Justin through Facebook at facebook.com/TheSaintLouisRealEstateDude or via email at JustinLindseyRE@gmail.com. Check out Justin s website at justinlindseyre.com.

Resources

Real Estate Marketing Dude

Attracktor

Mike s Free Course

Flip This Agent

The post Competing Against Flat Fee and Discount Brokerages with Justin Lindsey appeared first on Real Estate Marketing Dude.

May 16 2018

31mins

Play

Rank #13: How to Convert Online Leads WITHOUT Automation with Josh Cunningham

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There s just something about having a conversation with a real person. The human connection establishes trust in a way that a recorded message or automated text simply cannot. So, if you re feeling pressure to use technology to communicate with online leads but you d rather kick it old school, know that there IS a reliable way to qualify and convert online leads WITHOUT automation.

Josh Cunningham is the founder and CEO of Rokrbox, an ISA-for-hire solution for real estate agents based in College Station, Texas. Josh s team of callers is committed to improving the online home buying experience by connecting serious buyers and sellers with top realtors. Rokrbox leverages a comprehensive prospecting and lead conversion system to qualify opt-ins and transfer hot leads to its agent-clients.

Today, Josh joins me to explain how Rokrbox uses real, live humans to qualify online leads. He offers insight into how the site visit to lead opt-in ratio has changed over time and breaks down the numbers around how many closed deals result from 1,000 website visitors. Josh also shares his listen-to-understand approach to phone prospecting and describes the impressive speed-to-lead his ISAs achieve. Listen in to understand why it s crucial for real estate professionals to come from a position of contribution and learn how to convert online leads with or without automation!

Today s Topics

  • How Rokrbox uses live humans to qualify online leads
  • How the site visit to lead opt-in ratio has changed over time
  • The number of closed deals that result from 1,000 visits
  • Rokrbox s rigorous call, text and email scrubbing process
  • Why a conversation with a prospect has to be about THEM
  • Josh s listen-to-understand approach to qualifying leads
  • How Josh s team establishes themselves as trustworthy
  • The amount of failure + rejection ISAs must overcome
  • Rokrbox s impressive speed-to-lead of 0 to 2 minutes
  • How often Rokrbox calls, texts and emails an online lead
  • Why Josh encourages agents to use video messaging
  • Why it s crucial to come from a position of contribution
  • The best ways to provide value to a home buyers + sellers

Connect with Josh

Learn more about Rokrbox at rokrbox.com or contact Josh directly at josh@rokrbox.com. Check out his Time to First Call Challenge at www.facebook.com/rokrbox.

Resources

Mojo Dialer

BoomTown

Commissions Inc.

NAR 2018 Profile of Home Buyers and Sellers

Zoom

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

Attracktor

Flip This Agent

The post How to Convert Online Leads WITHOUT Automation with Josh Cunningham appeared first on Real Estate Marketing Dude.

May 04 2019

30mins

Play

Rank #14: Being Brutally Authentic with Brittiny Howard

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Brittiny Howard is a Boss, plain and simple, closing on her first home within six weeks of getting her real estate license. The average agent does six sides per year, but in her first full year, Brittiny closed on an unbelievable 52 sides. What s her secret? For Brittiny, there is no such thing as a cold lead. She approaches each and every potential client with honesty, humanity, and a sense of brutal authenticity even going so far as to build Brittiny into her automation systems.

Brittiny is the geaux-to agent with The Brittiny Howard Group in Baton Rouge, Louisiana. She has prospered with a serve first philosophy, doing $10M worth of business in her rookie year. Brittiny is also a coach for Club Wealth, a platform that offers events, strategy sessions, and one-on-one coaching for real estate professionals.

Today, Brittiny joins me to explain how her background as an entrepreneur influenced her early success in real estate. She speaks to the flooding that devastated her community in August of 2016, describing how the natural disaster affected her business and personal life and why she felt a calling to volunteer in the aftermath of Hurricane Harvey the following year. Listen in for Brittiny s insight on taking a warm approach to cold leads and learn how she makes AI sexy by bringing authenticity to automation!

Today s Topics

  • Brittiny s background as an entrepreneur
  • How Brittiny leveraged Zillow leads to convert early on
  • How Brittiny did 52 closings in her first full year
  • The 2016 flood s impact on Brittiny s life and business
  • Brittiny s volunteer efforts after the Houston flood
  • The long-term impact of flooding on real estate in LA
  • Brittiny s warm approach to cold leads
  • Why Brittiny employs a serve first philosophy
  • Brittiny s insight around demonstrating your humanity
  • How she builds Brittiny into AI scripts for authenticity
  • The tools Brittiny uses to facilitate authentic automation
  • Brittiny s challenge in following up with past clients

Connect with Brittiny Howard

Find Brittiny on Facebook at facebook.com/britthoward01 or Instagram at instagram.com/yourgeauxtoagent. Visit Brittiny s website at homesinbatonrougearea.com, call her at (225) 810-2408, or connect with her on Club Wealth at clubwealth.com/about/meet-our-coaches/brittiny-howard/.

Resources

Club Wealth

Gusty Gulas on YouTube

Lab Coat Agents

Commissions Inc.

ShoutBoss

CallAction

Real Estate Marketing Dude

Mike s Free Course

Flip This Agent

The post Being Brutally Authentic with Brittiny Howard appeared first on Real Estate Marketing Dude.

May 02 2018

32mins

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Rank #15: Customer Service and Database Nurturing with Jennypher Moore

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A shocking 80% of homebuyers forget their agent s name within six months. Yet 63% of business comes to real estate professionals through referrals and repeat clients. People can t send a referral your way if they don t remember your name! Jennypher Moore leverages social media to stay in contact with her past clients and nurture those relationships daily. And this is just a small part of the stellar customer service that sets Jennypher s team apart and leads to conversion after conversion.

Jennypher is the face of The Jennypher Moore Group, a top ranking real estate team out of the Temecula Valley. Jennypher was already pulling in six figures in her second year as an agent, and today she is earning an eight-figure income just four years in. She was featured on the cover of Executive Agent in 2016 and named Rising Star in REAL Producer Magazine in November 2017.

Today, Jennypher joins me to share her take on competing with discount services, explaining how an agent s customer service provides immense value to homebuyers and homeowners alike. She offers advice around reading people, knowing when to back off, and treating clients like family. Jennypher offers insight on proactively building a sphere of influence through social media, community involvement and visibility. Listen in for Jennypher s strategy around EARNING a prospect s contact information in an open house scenario and learn how customer service and consistent follow-up led her to an eight-figure year in 2017.

Today s Topics

  • Why Jennypher scaled back to a smaller team
  • Jennypher s take on competing with discount services
  • How Jennypher s customer service sets her apart
  • The shifting role of agents from sales to customer service
  • The value of a brokerage with strong culture
  • Jennypher s advice around being a chameleon
  • How Jennypher goes above and beyond for her clients
  • How Jennypher leverages social media to stay top of mind
  • How often Jennypher touches base with past clients
  • How Jennypher s involvement in community organizations helps build her sphere
  • How Jennypher earns prospect information at an open house
  • Why Jennypher recommends persistence in follow-up

Connect with Jennypher Moore

Visit Jennypher s website at jenmooregroup.com and join her Facebook network at facebook.com/jennypher.moore.

Resources

Lab Coat Agents Facebook Group

Real Estate Marketing Dude

Flip This Agent

The post Customer Service and Database Nurturing with Jennypher Moore appeared first on Real Estate Marketing Dude.

Mar 29 2018

33mins

Play

Rank #16: Meet the Man Behind Stopping Zillow

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Subscribe Now Listen Later & Get Notified Every Week! 

Make no mistake, Zillow.com s Instant Offer service will disrupt the real estate industry and put agents out of business. But one man is taking on the beast and aiming to stop Zillow in its tracks with a rival service by and for realtors. That man is Greg Hague, of StopZillow.com. I asked him to come on the show to explain what Zillow is doing and why it s a problem, what he plans to do about it, and how all real estate agents and brokers can help.

Greg Hague is a real estate professional with over 50 years of experience in the real estate business. He s also a real estate attorney and trainer, and lately, builds brokerages. In short: he knows his stuff when it comes to real estate. And he s got a huge problem with Zillow s new Instant Offer trial. And here it is: by offering sellers an easy way to value their homes and get that instant offer (often a low-ball valuation from an investor), Zillow gets all the leads BEFORE they speak to an agent. It s the same strategy that Zillow s founder Rich Barton used when he set up Expedia.com and it s the same strategy that put travel agents out of business.

In this episode of The Real Estate Marketing Dude, Greg and I discuss in-depth why Zillow s strategy is dangerous for agents, and why it WILL be successful if agents don t stop it first. Greg explains the role of his website, StopZillow.com, in helping to set up a meaningful Zillow competitor. And finally, we talk about what realtors need to do in order to protect themselves from being pushed out of business in the next two to three years.

Today s Topics:

  • What is StopZillow.com?
  • Zillow s Instant Offer service: what is it and why is it dangerous for agents?
  • Isn t Zillow s Instant Offer service breaking brokerage licensing rules?
  • Who pays for Zillow s Instant Offer service?
  • Why Zillow is being rightly compared to Expedia
  • How Zillow differs from online brokerages like Redfin
  • Why the National Association of Realtors is unlikely to help
  • How long will it be before agents will start feeling the pinch from Zillow s Instant Offer service?
  • What all agents can do to protect themselves immediately
  • How to join the Stop Zillow movement

Connect with Greg Hague

If you d like to contact Greg directly, you can e-mail him at greg@realestatemavericks.com.

For further reading, check out his article, Zillow s Secret Plan (via LinkedIn).

Be sure to visit StopZillow.com and sign the petition!

Want To See Our System?

Don’t Just Be A Realtor, Be A Marketer!
Build A Brand People Know, Like, Trust….AND REFER!

Take The Training FREE Which One Are You?

The post Meet the Man Behind Stopping Zillow appeared first on Real Estate Marketing Dude.

Jul 14 2017

37mins

Play

Rank #17: Stand Out Personal Branding with Peter Lorimer

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The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it was offensive and attracting edgy creatives who he still serves today.

Peter is an entrepreneur, real estate expert and co-host of the Netflix series Stay Here. He is also the Founder and CEO of PLG Estates, a Los Angeles firm of nearly 200 agents that takes a punk rock approach to real estate. Peter began his career as a music producer, accumulating 30-plus #1 hits before retiring from the industry in 2003. Investing in LA real estate led to a career as an agent with Keller Williams, where he was the 2009 Top Producer for all of LA County. Inspired to focus on serving clients in the entertainment industry, Peter launched PLG in 2010.

On this episode, Peter joins me to discuss his transition from producing records to real estate, explaining what he knows about branding from the music business and how his brokerage caters to creatives. He discusses the importance of authenticity in marketing your brand and shares the light bulb moment that inspired him to become a content machine. Listen in for Peter s formula for converting leads through social media and how to stand out with your sphere and WIN more real estate business!

Today s Topics

  • What Peter knows about branding from producing records
  • Peter s first marketing campaign as a new real estate agent
  • Peter s decision to niche down + focus on serving creatives
  • Why authenticity is crucial in marketing your brand
  • The light bulb moment that inspired Peter s video content
  • Chasing Zillow leads to feel busy vs. prospecting your SOI
  • Peter s formula for converting leads through social media
  • Peter s let them talk theory of prospecting his database
  • The doors that open from creating media around your brand
  • Peter s advice on remaining in action and out of expectation

Connect with Peter

Check out Peter s website at peterlorimer.com, or follow his YouTube Channel at youtube.com/peterlorimerofficial.  Find Peter on Facebook at facebook.com/PeterLorimerOfficial or Twitter at twitter.com/peterlorimer. Learn more about PLG Estates at plgestates.com and watch Stay Here on Netflix at netflix.com/title/80201870.

Resources

Steve Silk Hurley

Billy Gene is Marketing

Gary Vaynerchuk

Tom Ferry

Inman Connect

Curaytor

Peter s Magic Minutes Video Series

Simon Sinek

Mel Parsons Salon Video

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post Stand Out Personal Branding with Peter Lorimer appeared first on Real Estate Marketing Dude.

Oct 05 2019

36mins

Play

Rank #18: Zillow vs. the Real Estate Industry & What You Can Do

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Subscribe Now Listen Later & Get Notified Every Week! 

Zillow just gave the bird to the real estate industry big time. Zillow reportedly wants to Uber-ize real estate sales, cutting out the middleman in an increasingly competitive market. And with 75% of property searches going first through their website, you could argue that they can do whatever they want. I ve brought Justin Lindsey, the brand director of Attracktor, back onto the show to talk about what Zillow is doing, and what the rest of us can do about it.

Zillow is going after brokerages first, claiming that they provide more for agents than traditional brokerages do. Justin and I are picking apart whether we think that s true, and if so, might it be a good thing for traditional brokerages to feel the pressure? Are we looking at the real estate industry becoming like the travel agent industry of the past?

We have some ideas about what you can do if Zillow s new strategy results in lost business. Justin and I talk about what YOU need to do as an agent or broker to attract clients and educate them why Zillow s methods might not be best for them, and how you can get creative with your fee structure to help you justify your costs. We also talk about the importance of specializing in your field, and how it can give you a serious leg up on the competition including Zillow.

Today s Topics

  • Zillow s mission to cut out the middleman in the real estate industry
  • Why Zillow can pretty much do whatever they want
  • Is it good or bad that Zillow is putting so much pressure on brokerages?
  • The top two things that agents want from brokerages
  • Why you need to play WITH Zillow, not fight AGAINST them
  • Creative ways to structure your fees to attract hesitant clients
  • Ways you can protect your business from Zillow s tactics
  • Why it s vital for real estate agents to specialize and be an expert in their field

Resources Mentioned

Many of the issues we discussed today are things we already train agents to be ready for. To find out more, check out Attracktor at attracktor.com and find out if you can become the next Attracktor in your market.

Want To See Our System?

Don’t Just Be A Realtor, Be A Marketer!
Build A Brand People Know, Like, Trust….AND REFER!

Take The Training FREE Which One Are You?

The post Zillow vs. the Real Estate Industry & What You Can Do appeared first on Real Estate Marketing Dude.

May 31 2017

30mins

Play

Rank #19: Are You Spending Time on Non-Money-Making Activities and Losing Money? with Daniel Ramsey

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Most agents are hesitant to hire a virtual assistant because we don t want to spend the money. But how much time are you wasting on paperwork, prospecting and other non-money-making activities? If you could get that time back and use it to do the things that ONLY YOU can do, how many more sides might you close this year? What if you re LOSING money trying to do it all?

Daniel Ramsey is the cofounder and CEO of MyOutDesk, the premier VA company for real estate agents. MyOutDesk was created to support realtors with marketing, prospecting and administrative tasks, freeing them up to do the money-making activities that will grow their business. In ten years, Daniel s team has served 5,000 clients, including five of the top ten teams in the country.

Today, Daniel joins me to discuss how much time the average agent wastes in a typical transaction and offer his insight on making the highest and best use of your time. He shares some surprising statistics around the number of transactions versus leads sold in 2018, explaining how to prioritize spending on your sphere over online leads. Listen in for Daniel s advice on creating systems and processes so you CAN outsource operations and hear his simple method of making decisions around what to delegate and what to do yourself!

Today s Topics

  • How much time agents waste in a typical transaction
  • Deciding what is the highest and best use of your time
  • Why Daniel considers time more important than money
  • Competing with iBuyers and flat-fee brokerages
  • How MyOutDesk saved its clients $55M last year
  • The surprising number of transactions vs. leads sold
  • Why it s crucial to compile + nurture your database
  • Daniel s list of money-making activities agents should do
  • Daniel s simple way to decide what to outsource
  • Why systems and processes are necessary for hiring
  • Daniel s advice around delivering world-class service

Connect with Daniel

Schedule a consultation with MyOutDesk at myoutdesk.com and receive a free copy of Daniel s book!

Resources

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan

The Future of Lead Gen on REMD EP088

CallAction

Steve Murray on MOD

Xome

Knock

The Profit

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

Attracktor

Flip This Agent

The post Are You Spending Time on Non-Money-Making Activities and Losing Money? with Daniel Ramsey appeared first on Real Estate Marketing Dude.

May 11 2019

33mins

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Rank #20: What Types of Videos Should Realtors Create with Rett Harmon

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We all know that video marketing is the future. We also know that boring shit doesn t get engagement. So, what types of videos WILL engage your sphere?

Should you do listing videos? Community videos? Case studies? Just solds? Which ones help build your personal brand? And which ones generate leads?

Rett Harmon is the co-broker owner of CENTURY 21 Novus Realty Rettro Group based in Carrolton, Georgia. Today, he joins me to discuss the death of the talking heads and explain why entertainment is key in marketing with video. We weigh in on why your videos don t have to be about real estate, describing how relatable videos get the best engagement.

Rett and I address how you can use listing videos to establish a personal brand and why case studies are preferable to cheesy just sold videos. Listen in for insight around leveraging video to position yourself as a community expert, generate leads through hyperlocal content, and build relationships with local business owners.

Today s Topics

  • Why entertainment is key in marketing with video
  • Why your videos don t have to be about real estate
  • How relatable videos get the best engagement
  • Rett s storytelling approach to listing videos
  • Using listing videos to establish a personal brand
  • Creating case studies vs. cheesy just sold videos
  • How video positions you as a community expert
  • Generating hyperlocal content based on searches
  • Why Rett uses video to promote local businesses
  • Community and holiday video ideas for agents
  • The value in moving away from talking head videos

Connect with Rett

Learn more about the Rettro Group at C21 Novus at c21novusrettrogroup.com or follow Rett on Facebook at facebook.com/rett.harmon.

Resources

Billy Gene is Marketing

PooPourri on YouTube

Purple Bed on YouTube

Rett s Cow Appreciation Day Video

BombBomb

Real Closers Facebook Group

Lab Coat Agents

Real Estate Marketing Dude

REMD on Facebook

REMD on Instagram

REMD on YouTube

The post What Types of Videos Should Realtors Create with Rett Harmon appeared first on Real Estate Marketing Dude.

Jul 23 2019

37mins

Play