Cover image of #FlipMyFunnel Podcast
(492)

Rank #14 in Management & Marketing category

Careers
Management & Marketing

#FlipMyFunnel Podcast

Rank #14 in Management & Marketing category

Careers
Management & Marketing
Read more

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

Read more

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

iTunes Ratings

492 Ratings
Average Ratings
490
0
0
0
2

Special Show

By Bwish500 - Jan 31 2019
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Sangram is one of a kind. His passion and charismatic nature is something I really respect. Really enjoyed the opporunity to be interviewed. Keep up the great work and producing special content.

Fantastic Show!!

By I dance without fear - Jan 08 2019
Read more

The #Flipmyfunnel podcast is a great. Sangram's interview style is very casual and easy to listen to. His enthusiasm is absolutly infectous which leads to some really fun conversations with guests. Highly recommend this show for people looking to learn important lessons from a wide range of thought leaders.

iTunes Ratings

492 Ratings
Average Ratings
490
0
0
0
2

Special Show

By Bwish500 - Jan 31 2019
Read more

Sangram is one of a kind. His passion and charismatic nature is something I really respect. Really enjoyed the opporunity to be interviewed. Keep up the great work and producing special content.

Fantastic Show!!

By I dance without fear - Jan 08 2019
Read more

The #Flipmyfunnel podcast is a great. Sangram's interview style is very casual and easy to listen to. His enthusiasm is absolutly infectous which leads to some really fun conversations with guests. Highly recommend this show for people looking to learn important lessons from a wide range of thought leaders.

Cover image of #FlipMyFunnel Podcast

#FlipMyFunnel Podcast

Rank #14 in Management & Marketing category

Read more

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft. Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more.

Top Episodes

Most Popular Episodes of #FlipMyFunnel Podcast

Rank #1: 279: Never Stop Loving Your Customers, Even When They Leave w/ Jason Katz & Ryan Vitello

Jan 31 2019
Podcast cover
Read more

When a customer churns, this is a tremendous opportunity for you to: Get feedback on your company’s good, bad, and ugly Find out what the lost customer really needs Find out their timeline for achieving it Continuing to show them that you care about their business journey with advice, suggestions, contacts, etc., even though you’re no longer their vendor Keep the lines of communication open Work to become the vendor they do need Learn more from our guests Jason Katz and Ryan Vitello in this episode. 

Play Now

Rank #2: 269: Flashback - How to Double Your Win Rate with ABM w/ Daniel Oxenburgh

Jan 17 2019
Podcast cover
Read more

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will! “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

Play Now

Rank #3: 229: From Peer to Coach- Being a Young Leader in a Rapidly Growing Company w/Christina Simms

Nov 15 2018
Podcast cover
Read more

Leadership is difficult. Young leadership is harder. When your peers on Friday become your direct reports on Monday, awkward is often the best-case scenario. Imposter syndrome and doubt often come with the title; this young leader fought back with radical candor, trust, and empathy. If you’ve ever found yourself in a peer-turned-leadership position, especially as a young person or first-time manager, you’ll want to hear from Christina Simms. She’s a Customer Service Manager here at Terminus, and she’s a rockstar with her team, many of whom she worked alongside as peers just days before her promotion. She came on our #FlipMyFunnel podcast and was radically candid about what she’s learned as a young leader in her role.

Play Now

Rank #4: 248: A 5-Part Formula to Effective Communication

Dec 12 2018
Podcast cover
Read more

Here comes part 2 of the book review of “Communicating for a Change” by Andy Stanley and Lane Jones. Andy lays out a 5-part formula to communicate more effectively in his book, and Sangram breaks it all down here on this episode of the #FlipMyFunnel podcast. Sangram zeroes in on Andy’s proven technique of “Me, We, God (or Source), You, We.” After a quick recap of last week’s episode, we dive in and unpack each of these key steps. The formulas helps us all communicate a message more effectively to our entire organizations, so our listeners are not only carry the the message, but communicate it to others.

Play Now

Rank #5: 278: Customer Obsession: Making Patriots Fans Out of Your Customers

Jan 30 2019
Podcast cover
Read more

Patriot's fans. You either love 'em, hate 'em, or you're one of 'em. But no one can deny their team loyalty and passion for evangelizing. We all want our customers to be like Patriot fans. We want them to run and tell everyone that our company and product is amazing. That's what customer obsession is all about. But how do you create raving fans? What do you do if you realize your customers aren’t raging fans? In today's #FlipMyFunnel podcast we give you an inside look at the program our company has recently implemented to crank up our customer focus and turn our customers into raving fans.  

Play Now

Rank #6: 79: How to Transition Sales to ABM w/ Mike Venable & Robert Beckwith

Apr 19 2018
Podcast cover
Read more

Getting your sales team on board with ABM is not always easy. Mike, Robert, and Sangram discuss what transitioning sales to ABM actually entails, and why it's incredibly important, in this #OneTeam episode.    P.S. If you're interested in going to the 2018 #FlipMyFunnel Conference in Boston, use the promo code: ONETEAM to get discounts on your tickets.  Link to check out the conference and tickets and all that jazz: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Play Now

Rank #7: 234: Do your SDRs talk to your Customer Success team? w/ Ryan Vitello

Nov 22 2018
Podcast cover
Read more

Can you name the only two customer-facing roles in your business? Your sales development team and your customer success team. But how often do they intentionally work together to better serve your clientele? While both teams are constantly in communication with your customers, they’re rarely in communication with one another. This is something our team at Terminus noticed and wanted to change. Ryan Vitello is a sales development manager at Terminus who is constantly looking for new ways to bring the two customer-facing roles together. He’s seen the harmony and magic that can happen firsthand. Sales development reps are the first interaction your potential customers will have with your brand. While your customer success team are those who are maintaining, nurturing, and growing those relationships. Together, SD and CS have such a wealth of knowledge of what customers care about, what’s working for them, and what doesn’t work for them… imagine what could happen if they shared that?

Play Now

Rank #8: 29: The Player-Coach Relationship Between SDRs and Their Managers

Feb 08 2018
Podcast cover
Read more

Transitioning to quality from quantity in sales is tough on everyone in your organization, but as you’ll learn from Terminus’s Ryan Vitello and Stuart English, focus is your key to success.

Play Now

Rank #9: 249: Flashback - How to Get Started With ABM Content w/ Shauna Ward

Dec 13 2018
Podcast cover
Read more

A lot of people seem to think that Inbound and ABM have opposite strategies when it comes to content.  That’s not true! With ABM, it is a similar mindset, but a different approach. Shauna Ward is a Content Marketing Manager at Terminus, and she spends a lot of time thinking about how to use content in an increasingly ABM world. Here are three tips she has for getting started with ABM content! Set expectations for measurement and set new KPI’s.  Filling out lead forms may mean a lot in the inbound world, but engagement means more when you’re thinking along ABM lines. Get personalized with your content.  Show that you care about your targeted accounts. Know when to use gated vs. ungated content.  Balance giving away your content with keeping your targeted accounts engaged.

Play Now

Rank #10: 259: How Thomson Reuters Runs Their ABM Program at Scale With These 5 Strategies w/Jillian Gartner

Jan 03 2019
Podcast cover
Read more

95%. That was her 2018 win rate. When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters. She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that led to this amazing win-rate. Jillian works with every part of her company to ensure #OneTeam, pulling from her experience in sales and global marketing at various companies. (Jillian also has an MBA from Findlay.) Don’t miss this episode.

Play Now

Rank #11: 220: How To Practice Fearlessness In Marketing w/ Madison Bennett

Nov 02 2018
Podcast cover
Read more

Fearlessness is taking the keys to the Ferrari. That’s one of our core values at Terminus. But what does it look like to be fearless in marketing? Marketing Operations Coordinator at Terminus, Madison Bennett, says it’s about being unafraid to challenge people and processes at any turn. When it comes to marketing operations, you want the best accounts to be your customer. Period. When you find the best accounts for your sales team, that customer is going to flow through your deal cycle so much faster because you know they’re ready to buy. They’re also going to be better accounts for your customer success team to work with because they’re engaged and interested in what you’re doing. You have to be fearless in doing what it takes to find those key accounts for sales to go after and for customer success to engage. To find the best process to tee up only the accounts that are going to be most successful. Where the goal used to be “fill that funnel” with as many people as possible… now we know exactly why we sent this account to sales. But how do you sustain fearlessness in marketing operations?

Play Now

Rank #12: 28: You Should Read These 3 Books

Feb 07 2018
Podcast cover
Read more

Reading is an invaluable way to keep your mind fresh and able to confront the obstacles of day-to-day life. Here are three of my favorite books.

Play Now

Rank #13: 77: How to Measure ABM Success w/ Masha Finkelstein

Apr 17 2018
Podcast cover
Read more

Have you struggled to measure ABM success with your sales and marketing teams? Have you struggled to understand the concept of ABM? Both of those are very different questions. However, in this episode, Masha and Sangram discuss the solutions to both.

Play Now

Rank #14: 27: Think and Grow Rich Company Culture w/ Katie Burke

Feb 06 2018
Podcast cover
Read more

In order to cultivate exceptional company culture, you need to “Think and Grow Rich.” Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture.

Play Now

Rank #15: 26: The Other ABM: How Attention Based Marketing Fast Tracks Sales Readiness w/ Elle Woulfe

Feb 05 2018
Podcast cover
Read more

Elle Woulfe, VP of Marketing at LookBookHQ, discusses how ABM holds on to a marketer’s most precious commodity—buyers’ attention.

Play Now

Rank #16: 98: The 22 Immutable Laws of Marketing: A Breakdown from Sangram

May 16 2018
Podcast cover
Read more

Despite being a mere two hour read, The 22 Immutable Laws of Marketing provides immense clarity. Detailed amongst the 22 immutable laws, reside lifelong lessons that are extremely relevant to people in Marketing and Sales; as well as if you’re someone who's building a leadership team, a company and you’re grappling with associated challenges. While most people and organizations are focused on pursuing the trends and changes occurring throughout the world’s markets, this book instead makes a brilliant case as to why we should stay grounded in what’s not changing. In other words, the 22 immutable laws. In this interview, Sangram chooses to focus on his three favorite laws of the 22. One of the biggest realizations one could make through the explanation of the laws of leadership, category and focus is that Marketing is a battle of perceptions. When it comes down to it, in order to gain a competitive advantage in order to win the hearts and minds of your target market, the first step is to change the way you think about Marketing … you need to change your perceptions. Then after applying the “22 Immutable Laws”, the rest will fall into place.

Play Now

Rank #17: 233: 6 John Wooden Quotes that will change your life

Nov 21 2018
Podcast cover
Read more

Who is John Wooden? John Robert Wooden (October 14, 1910 – June 4, 2010) was an American basketball player and head coach at the University of California at Los Angeles. Nicknamed the "Wizard of Westwood," he won ten NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a row. No other team has won more than four in a row in Division 1 college men's or women's basketball. Within this period, his teams won an NCAA men's basketball record 88 consecutive games. Wooden won the prestigious Henry Iba Award as national coach of the year a record seven times and won the AP award five times. He also won a Helms national championship (which was decided by a poll) at Purdue as a player 1931–1932 for a total of 11 national titles.

Play Now

Rank #18: 80: How to Humanize B2B w/ Andrea Neiman

Apr 20 2018
Podcast cover
Read more

What does "humanizing B2B" mean? And why should you care about it? All of that and more in this episode with the incredible Andrea Neiman.  #OneHero

Play Now

Rank #19: 163: Want to Build a World-Changing Movement? You Need 1 of These 4 Skills

Aug 15 2018
Podcast cover
Read more

Do you have what it takes to build a world-changing movement? You probably do! All you need is 1 of these 4 skills: Futurism Thought Leadership Influence Evangelism

Play Now

Rank #20: 164: Flashback - How to Hire Great Talent to Build Your SDR Team w/ Lucas Ulloque

Aug 16 2018
Podcast cover
Read more

Today, we're replaying one of our early episodes, a great interview with Lucas Ulloque that you might have missed if you recently subscribed to the show. Hiring & Investing in great talent is crucial to building a successful SDR team. Listen in to hear Lucas, who is Director of Sales Development at Terminus, talk about four more crucial keys.

Play Now

Rank #1: 279: Never Stop Loving Your Customers, Even When They Leave w/ Jason Katz & Ryan Vitello

Podcast cover
Read more

When a customer churns, this is a tremendous opportunity for you to: Get feedback on your company’s good, bad, and ugly Find out what the lost customer really needs Find out their timeline for achieving it Continuing to show them that you care about their business journey with advice, suggestions, contacts, etc., even though you’re no longer their vendor Keep the lines of communication open Work to become the vendor they do need Learn more from our guests Jason Katz and Ryan Vitello in this episode. 

Jan 31 2019
28 mins
Play Now

Rank #2: 269: Flashback - How to Double Your Win Rate with ABM w/ Daniel Oxenburgh

Podcast cover
Read more

What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double? Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will! “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.”

Jan 17 2019
17 mins
Play Now

Rank #3: 229: From Peer to Coach- Being a Young Leader in a Rapidly Growing Company w/Christina Simms

Podcast cover
Read more

Leadership is difficult. Young leadership is harder. When your peers on Friday become your direct reports on Monday, awkward is often the best-case scenario. Imposter syndrome and doubt often come with the title; this young leader fought back with radical candor, trust, and empathy. If you’ve ever found yourself in a peer-turned-leadership position, especially as a young person or first-time manager, you’ll want to hear from Christina Simms. She’s a Customer Service Manager here at Terminus, and she’s a rockstar with her team, many of whom she worked alongside as peers just days before her promotion. She came on our #FlipMyFunnel podcast and was radically candid about what she’s learned as a young leader in her role.

Nov 15 2018
17 mins
Play Now

Rank #4: 248: A 5-Part Formula to Effective Communication

Podcast cover
Read more

Here comes part 2 of the book review of “Communicating for a Change” by Andy Stanley and Lane Jones. Andy lays out a 5-part formula to communicate more effectively in his book, and Sangram breaks it all down here on this episode of the #FlipMyFunnel podcast. Sangram zeroes in on Andy’s proven technique of “Me, We, God (or Source), You, We.” After a quick recap of last week’s episode, we dive in and unpack each of these key steps. The formulas helps us all communicate a message more effectively to our entire organizations, so our listeners are not only carry the the message, but communicate it to others.

Dec 12 2018
16 mins
Play Now

Rank #5: 278: Customer Obsession: Making Patriots Fans Out of Your Customers

Podcast cover
Read more

Patriot's fans. You either love 'em, hate 'em, or you're one of 'em. But no one can deny their team loyalty and passion for evangelizing. We all want our customers to be like Patriot fans. We want them to run and tell everyone that our company and product is amazing. That's what customer obsession is all about. But how do you create raving fans? What do you do if you realize your customers aren’t raging fans? In today's #FlipMyFunnel podcast we give you an inside look at the program our company has recently implemented to crank up our customer focus and turn our customers into raving fans.  

Jan 30 2019
14 mins
Play Now

Rank #6: 79: How to Transition Sales to ABM w/ Mike Venable & Robert Beckwith

Podcast cover
Read more

Getting your sales team on board with ABM is not always easy. Mike, Robert, and Sangram discuss what transitioning sales to ABM actually entails, and why it's incredibly important, in this #OneTeam episode.    P.S. If you're interested in going to the 2018 #FlipMyFunnel Conference in Boston, use the promo code: ONETEAM to get discounts on your tickets.  Link to check out the conference and tickets and all that jazz: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Apr 19 2018
25 mins
Play Now

Rank #7: 234: Do your SDRs talk to your Customer Success team? w/ Ryan Vitello

Podcast cover
Read more

Can you name the only two customer-facing roles in your business? Your sales development team and your customer success team. But how often do they intentionally work together to better serve your clientele? While both teams are constantly in communication with your customers, they’re rarely in communication with one another. This is something our team at Terminus noticed and wanted to change. Ryan Vitello is a sales development manager at Terminus who is constantly looking for new ways to bring the two customer-facing roles together. He’s seen the harmony and magic that can happen firsthand. Sales development reps are the first interaction your potential customers will have with your brand. While your customer success team are those who are maintaining, nurturing, and growing those relationships. Together, SD and CS have such a wealth of knowledge of what customers care about, what’s working for them, and what doesn’t work for them… imagine what could happen if they shared that?

Nov 22 2018
15 mins
Play Now

Rank #8: 29: The Player-Coach Relationship Between SDRs and Their Managers

Podcast cover
Read more

Transitioning to quality from quantity in sales is tough on everyone in your organization, but as you’ll learn from Terminus’s Ryan Vitello and Stuart English, focus is your key to success.

Feb 08 2018
18 mins
Play Now

Rank #9: 249: Flashback - How to Get Started With ABM Content w/ Shauna Ward

Podcast cover
Read more

A lot of people seem to think that Inbound and ABM have opposite strategies when it comes to content.  That’s not true! With ABM, it is a similar mindset, but a different approach. Shauna Ward is a Content Marketing Manager at Terminus, and she spends a lot of time thinking about how to use content in an increasingly ABM world. Here are three tips she has for getting started with ABM content! Set expectations for measurement and set new KPI’s.  Filling out lead forms may mean a lot in the inbound world, but engagement means more when you’re thinking along ABM lines. Get personalized with your content.  Show that you care about your targeted accounts. Know when to use gated vs. ungated content.  Balance giving away your content with keeping your targeted accounts engaged.

Dec 13 2018
12 mins
Play Now

Rank #10: 259: How Thomson Reuters Runs Their ABM Program at Scale With These 5 Strategies w/Jillian Gartner

Podcast cover
Read more

95%. That was her 2018 win rate. When she used ABM, she won, 95% of the time. Jillian E. Gartner doesn’t leave ABM deals on the table. She’s so good in fact, ABM’s in her title: She’s the Director of Account-Based Marketing at Thomson Reuters. She came on this episode of the #FlipMyFunnel podcast to discuss her incredible 5 step process that led to this amazing win-rate. Jillian works with every part of her company to ensure #OneTeam, pulling from her experience in sales and global marketing at various companies. (Jillian also has an MBA from Findlay.) Don’t miss this episode.

Jan 03 2019
24 mins
Play Now

Rank #11: 220: How To Practice Fearlessness In Marketing w/ Madison Bennett

Podcast cover
Read more

Fearlessness is taking the keys to the Ferrari. That’s one of our core values at Terminus. But what does it look like to be fearless in marketing? Marketing Operations Coordinator at Terminus, Madison Bennett, says it’s about being unafraid to challenge people and processes at any turn. When it comes to marketing operations, you want the best accounts to be your customer. Period. When you find the best accounts for your sales team, that customer is going to flow through your deal cycle so much faster because you know they’re ready to buy. They’re also going to be better accounts for your customer success team to work with because they’re engaged and interested in what you’re doing. You have to be fearless in doing what it takes to find those key accounts for sales to go after and for customer success to engage. To find the best process to tee up only the accounts that are going to be most successful. Where the goal used to be “fill that funnel” with as many people as possible… now we know exactly why we sent this account to sales. But how do you sustain fearlessness in marketing operations?

Nov 02 2018
10 mins
Play Now

Rank #12: 28: You Should Read These 3 Books

Podcast cover
Read more

Reading is an invaluable way to keep your mind fresh and able to confront the obstacles of day-to-day life. Here are three of my favorite books.

Feb 07 2018
9 mins
Play Now

Rank #13: 77: How to Measure ABM Success w/ Masha Finkelstein

Podcast cover
Read more

Have you struggled to measure ABM success with your sales and marketing teams? Have you struggled to understand the concept of ABM? Both of those are very different questions. However, in this episode, Masha and Sangram discuss the solutions to both.

Apr 17 2018
20 mins
Play Now

Rank #14: 27: Think and Grow Rich Company Culture w/ Katie Burke

Podcast cover
Read more

In order to cultivate exceptional company culture, you need to “Think and Grow Rich.” Sangram sits down with Katie Burke, Chief People Officer of Hubspot, to talk about the importance of company culture.

Feb 06 2018
14 mins
Play Now

Rank #15: 26: The Other ABM: How Attention Based Marketing Fast Tracks Sales Readiness w/ Elle Woulfe

Podcast cover
Read more

Elle Woulfe, VP of Marketing at LookBookHQ, discusses how ABM holds on to a marketer’s most precious commodity—buyers’ attention.

Feb 05 2018
26 mins
Play Now

Rank #16: 98: The 22 Immutable Laws of Marketing: A Breakdown from Sangram

Podcast cover
Read more

Despite being a mere two hour read, The 22 Immutable Laws of Marketing provides immense clarity. Detailed amongst the 22 immutable laws, reside lifelong lessons that are extremely relevant to people in Marketing and Sales; as well as if you’re someone who's building a leadership team, a company and you’re grappling with associated challenges. While most people and organizations are focused on pursuing the trends and changes occurring throughout the world’s markets, this book instead makes a brilliant case as to why we should stay grounded in what’s not changing. In other words, the 22 immutable laws. In this interview, Sangram chooses to focus on his three favorite laws of the 22. One of the biggest realizations one could make through the explanation of the laws of leadership, category and focus is that Marketing is a battle of perceptions. When it comes down to it, in order to gain a competitive advantage in order to win the hearts and minds of your target market, the first step is to change the way you think about Marketing … you need to change your perceptions. Then after applying the “22 Immutable Laws”, the rest will fall into place.

May 16 2018
17 mins
Play Now

Rank #17: 233: 6 John Wooden Quotes that will change your life

Podcast cover
Read more

Who is John Wooden? John Robert Wooden (October 14, 1910 – June 4, 2010) was an American basketball player and head coach at the University of California at Los Angeles. Nicknamed the "Wizard of Westwood," he won ten NCAA national championships in a 12-year period as head coach at UCLA, including a record seven in a row. No other team has won more than four in a row in Division 1 college men's or women's basketball. Within this period, his teams won an NCAA men's basketball record 88 consecutive games. Wooden won the prestigious Henry Iba Award as national coach of the year a record seven times and won the AP award five times. He also won a Helms national championship (which was decided by a poll) at Purdue as a player 1931–1932 for a total of 11 national titles.

Nov 21 2018
18 mins
Play Now

Rank #18: 80: How to Humanize B2B w/ Andrea Neiman

Podcast cover
Read more

What does "humanizing B2B" mean? And why should you care about it? All of that and more in this episode with the incredible Andrea Neiman.  #OneHero

Apr 20 2018
18 mins
Play Now

Rank #19: 163: Want to Build a World-Changing Movement? You Need 1 of These 4 Skills

Podcast cover
Read more

Do you have what it takes to build a world-changing movement? You probably do! All you need is 1 of these 4 skills: Futurism Thought Leadership Influence Evangelism

Aug 15 2018
21 mins
Play Now

Rank #20: 164: Flashback - How to Hire Great Talent to Build Your SDR Team w/ Lucas Ulloque

Podcast cover
Read more

Today, we're replaying one of our early episodes, a great interview with Lucas Ulloque that you might have missed if you recently subscribed to the show. Hiring & Investing in great talent is crucial to building a successful SDR team. Listen in to hear Lucas, who is Director of Sales Development at Terminus, talk about four more crucial keys.

Aug 16 2018
14 mins
Play Now