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Business
Education
Government & Organizations
Training
Non-Profit

Nonprofit Ally Podcast

Updated 12 days ago

Business
Education
Government & Organizations
Training
Non-Profit
Read more

Steve Vick from NonprofitAlly.com talks with nonprofit experts about social media strategies, capacity building, board of director development, fundraising and budgeting.

Read more

Steve Vick from NonprofitAlly.com talks with nonprofit experts about social media strategies, capacity building, board of director development, fundraising and budgeting.

iTunes Ratings

53 Ratings
Average Ratings
47
3
0
2
1

Very informative

By KStevensWI - Jun 23 2019
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This podcast is easy to listen to and easy to implement their suggestions. Way to have great topics that should always be top of mind. Its so easy to get caught up in all that needs to be done that these reminders are timely and beneficial. Thanks!

Awesome!!

By Trion Foundation - Sep 22 2017
Read more
Extremely helpful!! This is a critical resource for all non profit start ups!

iTunes Ratings

53 Ratings
Average Ratings
47
3
0
2
1

Very informative

By KStevensWI - Jun 23 2019
Read more
This podcast is easy to listen to and easy to implement their suggestions. Way to have great topics that should always be top of mind. Its so easy to get caught up in all that needs to be done that these reminders are timely and beneficial. Thanks!

Awesome!!

By Trion Foundation - Sep 22 2017
Read more
Extremely helpful!! This is a critical resource for all non profit start ups!
Cover image of Nonprofit Ally Podcast

Nonprofit Ally Podcast

Updated 12 days ago

Read more

Steve Vick from NonprofitAlly.com talks with nonprofit experts about social media strategies, capacity building, board of director development, fundraising and budgeting.

Rank #1: NPA 001: Creating a Nonprofit Coalition & Building Relationships

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In this episode of the Nonprofit Ally Podcast, I talk with Autumn Berstein, from Climate Plan, about how she built a statewide nonprofit coalition, with nearly 60 members, in California. Learn about:

  • Forming a coalition
  • Building relationships with other nonprofits
  • Consensus building
  • Organizing state-wide partnerships
  • Project development

I also go over some Facebook tips that will help you get more “likes” at on your page. As well as an overview of a free online image editor you can use for your photo’s

Program Links

Autumn Bernstein
Website: ClimatePlan.org
Professional Contact: Linkedin

Social Media Minute: 10 Facebook Photo Tips
Image Editing Resource: PicMonkey

Note: This is a pre-release podcast. This episode has not been published on itunes just yet. Nonprofit Ally is still in launch phase. I am excited to be sharing all this initial content with you early. Thanks for visiting and please feel free to leave comments.

Sep 04 2013
53 mins
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Rank #2: NPA 086 – How to Fundraise without Asking for Money

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The reason most people hate fundraising is because they hate asking people for money. But this assumes that “asking” is all we do when we fundraising. And this is where the problem lies. It’s not so much that we hate asking for money… it is that we think that asking for money is what funding raising is about. And this is just not true.

In fact, if you want to be a really good fundraiser, then “asking” for money should only be 10% of what you do. Hmmm… gotcha you thinking yet?

Successful fundraising requires strategy, timing, planning, data and relationship building. Here is how our guest, Laurie Wolf, lays it out. Fundraising is:

  • 30% internal work and research
  • 30% relationship building
  • 10% asking for money
  • 30% recognition

This podcast goes into detail on how to be successful at fundraising without having to always be asking for money.

ABOUT LAURIE

Laurie Wolf, MNPL, CFRE is the President and CEO of The Foraker Group. She has worked in the nonprofit sector for 30 years and with Foraker for 17 years. She has been instrumental in creating many of Foraker’s services and philosophy. Laurie holds a BA in English from Scripps College and an Executive Master’s degree in Not-for-Profit Leadership from Seattle University. She has been a Certified Fund Raising Executive (CFRE) since 2003. She has served on a variety of boards and worked as a volunteer in arts, environmental and human services organizations.

Resources

Gift Chart Download

Example Gift Chart for $25K

Website: forakergroup.org

Awesome Article: Where’s the Magic Wand for Fundraising

Apr 04 2018
57 mins
Play

Rank #3: NPA 089 – Smart Start Your Nonprofit

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In this episode, I talk with Michael Rivera from Jee Foods. Michael is part of a group of high school students who started a nonprofit to help the hungry in their area. The program is an initiative to discover new models for alleviating hunger throughout the world.

JEE Foods is a Non-Profit Organization which has partnered with local grocers and companies like Kroger and Shared Harvest to collect food that would otherwise be wasted.  We reprocess and redistribute these donations in the form of economically priced meals.  We also provide employees and volunteers with training and certification.  These unique aspects of JEE Foods help us reach our goal of Breaking the Cycle of Poverty and Starving Out Hunger.

JEE Foods was started through a first-year program called Global Classroom Steam Challenge organized by Samsung. The team from Ross High School was assigned a partner team from KSA of KAIST in Busan, South Korea. The group was prompted to develop solutions for the United Nations Sustainable Development Goals 1 and 2: No Poverty, and Zero Hunger. The group, through collaborative efforts, decided that the main issues surrounding poverty and hunger are Jobs, Education, and Economy, hence our name JEE Foods.

About Michael

Michael Rivera is the Chief Executive Officer for JEE Foods. He is a Junior at Butler Tech Ross High School and is active in his community. After high school, Michael plans on majoring in business and minoring in pharmaceutical sciences.

Resources

Website: www.jeefoods.com

Facebook: facebook.com/jeefoods

Twitter: twitter.com/JeeFoods

May 23 2018
1 hour 2 mins
Play

Rank #4: NPA 080: Find New Funding for Your Nonprofit

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Podcast show notes written by Alexandra Black-Paulick. Thank you Alex!

Can nonprofits make money?

You’d be surprised at how many people adamantly believe that under no circumstances can nonprofits earn revenue. The reality is that the term “nonprofit” has nothing to do with whether an organization can make a profit and everything to do with what they do with that profit. In the instance of a nonprofit, they cannot distribute profits to shareholders like a for-profit company. Instead, the revenue stays within the organization to be used to achieve the nonprofit’s mission.

In truth, there are a lot of different rules and regulations around income. The most important one is whether the income is “related” or “unrelated” to their mission.  NOLO dives deeper into the potential tax implications on that here.

But diving into the tax code isn’t what today’s episode is about.

In today’s show, I connect with Alexandra Black-Paulick from Positive Impact Media and co-creator of Nonprofits for the Future on ways that nonprofits are generating revenue. We not only break down some of the ways you can discover opportunities in your organization but we also go through two separate case studies.

Between grants gaining competition and donors starting to disappear after the economic crash of 2008, nonprofits across the nation started funneling their efforts into earned income solutions that aligned with their mission. Below, you’ll find a brief synopsis of the two case studies we talk about in the episode as well as tips to help you discover opportunities in your organization.

Our goal with this episode is to help you come up with ideas that align with your mission and opportunities that are viable to implement in your organization.

Enjoy!

Resources Mentioned in the Show

Method for Discovering Opportunities in Your Organization

On the episode, Alexandra highlights the strategy that she walks organizations through in her upcoming course. It’s really important to use your mission as a metric throughout this process so you develop a related income stream and don’t pull resources away from your main goals.

Start with an organizational asset list to find things of value in your organization. This could include everything from curriculum to technology to communities advocating on your behalf. Then you need to look at different needs in the communities you serve or groups near to your cause.

Case Study One: Denver Food Rescue + Fresh Food Connect

 The Denver Food Rescue realized that they had a valuable technology asset with their software running Fresh Food Connect. Additionally, they realized other hubs or organizations running a similar food program would benefit from it.

This led them to license the app. They charge a nominal annual fee, which then covers all the required maintenance costs.

In the episode, we dive in deeper to how you can use a similar thought pattern to make sure the endeavors you’re doing add to your mission. Some of the suggestions both Alex and I recommend to expand could fall into mission creep, which we talk about ways to avoid.

Case Study Two: Bikes Together

Bikes Together needed a way to sustain their incredibly generous bike giveaway programs, which has given away over 6,000 bikes to date. They also had a complete bicycle workshop and ample volunteers ready and willing to work on bikes.

This led them to start refurbishing bikes to sell.

Tune in to hear how we talk about another really innovative way they built in value to create memberships, and how members love it!

How to Move Your Mission Forward with Earned Income Solutions

If you want a structured approach and a step by step roadmap to develop earned income solutions for your organization, then check out Alex’s new course: Roadmap to New Funding Sources.

This four-week course walks you through everything from exploring different business models, discovering opportunities within your organization, how to vet ideas, and mission-driven marketing strategies to take it to market. To ensure that every organization going through the class comes away with tangible ideas to implement, she and her co-creator are hosting office hours twice a week.

You can check out all the details here.

Hurry though – this course closes on January 30th.

Enter the Giveaway!

If you listened until the end of the episode, you know that we’re giving away one FREE course for Nonprofits for the Future: Roadmap to New Funding Sources.  To enter, you need to comment on the show notes. To really make this powerful, we’d love to hear what you think about earned income for nonprofits, different takeaways you want to apply to your organization, or potential earned income solutions you want to implement.

Comment by January 28th to enter.

Jan 23 2018
54 mins
Play

Rank #5: NPA 077 – How to be an Emerging Nonprofit

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The term “emerging nonprofit” is thrown around a lot. But what does it mean? Does mean anything? Well, that is actually not the topic we discuss in this podcast. But, if you want to “emerge”, then pay close attention. It’s time to build your capacity.

In this podcast I talk with Jeremy Grandstaff from SGEndeavors.com. We talk about building your nonprofit team and helping them define their roles within the organization. This of course leads us into a discussion about holding a better meeting. We then move on to discuss strategic planning and board retreats.

This is a great podcast if you are looking to build your nonprofits capacity. Here are links to what is mentioned in the show.

  1. DVF Model: http://www.sgendeavors.com/the-dvf-change-formula/
  2. Five Disfunctions of a team: http://www.sgendeavors.com/client-resource-the-five-disfunctions-of-a-team-great-read-and-very-helpful/
  3. Engaged Change: http://www.sgendeavors.com/engaged-change-engaging-people-doesnt-have-to-cost-you-travel/

Quick Meeting Tip

Wanna run a better meeting? Here is the language Jeremy suggest goes at the top of every agenda.

To be best prepared, and to help us best use your time, please make sure you have read the attached reports and reviewed the agenda below.

RESOURCES

Jeremy’s website: http://www.sgendeavors.com/

YouTube: http://www.sgeconections.tv/

Facebook: http://facebook.com/sgendeavors

Jan 03 2018
59 mins
Play

Rank #6: NPA 067: The Quest for Funding

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If there is one thing nonprofits do a lot, it is look for funding. This funding comes in the form of grants, membership dues, corporate sponsorship, individual donors and, of course, crowndfunding.

In this episode, I talk with Devin Thorpe who is a motivational speaker, writer and holds an MBA from Cornell University. Devin believes that society is becoming more socially aware and that this leads to more opportunity for direct, peer-to-peer, fundraising. This may help explain why crowdfunding is one of the fastest growing forms of fundraising for nonprofits.

Devin talks about crowdfunding strategy and gives and aweseome three step process to get you started on the road to success. Devin is a great speaker who is enthusaistic and knowledgable. This is a podcast you will listen to many times.

Resourses

Devin’s website: www.devinthorpe.com

Devin’s business: YourMarkontheWorld.com

Crowdfunding Platforms

How to Crowdfund Courses

Crowdfunding for Socail Good (by Devin Thorpe)

The Complete Crowdfunding Course (by Nonprofit Ally)

Aug 30 2017
1 hour 4 mins
Play

Rank #7: NPA 019: Telling your Nonprofit Story with Video

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If you are trying to tell a story about your nonprofit using video you probably have a few questions. How long should the video be? Who should be in it? Should you make a script? What’s the best way to tell your story? What equipment do you need?

Well, in this podcast I talk with Mauricio Belgrano from Name Sake Pictures and he guides us through the video story telling process. He talks with us about telling a story that makes you more personable and credible, and helps you build a relationship with your supporters. He also talks about how to “find” the story that will help you connect with your audience.

Mauricio also talks to us about what three goals (not including fundraising) that you should try to accomplish with your video.

Resource

Connect with Mauricio at: Name Sake Pictures
Email Mauricio at: namesakepictures@gmail.com

Mentioned on this podcast

Nov 20 2014
52 mins
Play

Rank #8: NPA 095: How to Track Grants, Donations & Program Expenses

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Keep track of your nonprofits funds can be tricky. Tracking grants, donations, program expenses and other revenue means organizing your dollars into trackable categories. Have you ever wondered if there was a system that made this all easier? What is the “right” way to track grants? Should I track each fundraiser separately? If so, how?

In this podcast, I talk with Chyla Graham from CNRG Accounting Advisory. If you want to learn how to track grants, donations and program revenue then this is the podcast to listen to. Chyla talks about hands-on booking keeping practices that you can start using today.

Resources

Check out Chyla’s website at: cnrgaccountingadvisory.com

Chyla on Linkedin: linkedin.com/in/chyla-graham.fca_eoi_form{ margin: auto; } .fca_eoi_form p { width: auto; } #fca_eoi_form_5779 input{ max-width: 9999px; }#fca_eoi_form_5779 .fca_eoi_form_input_element::-webkit-input-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_form_input_element::-moz-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_form_input_element:-ms-input-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_form_input_element:-moz-placeholder {opacity:0.6;color:#777777;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper:hover, #fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_submit_button_wrapper input:hover {background-color:#00a1f2 !important;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox {width:100%;}#fca_eoi_form_5779 .fca_eoi_layout_5.fca_eoi_layout_postbox div.fca_eoi_layout_name_field_wrapper 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Aug 22 2018
56 mins
Play

Rank #9: NPA 038: Create Crowdfunding Content that Converts Visitors to Donors

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What if I were to tell you that what your nonprofit does — doesn’t matter.

Now, give me a second to clarify: the point here is that “what” is the wrong place to put your focus when it comes to fundraising writing. Potential donors and supporters aren’t really interested in information about your programs or what you hope to do — they need information about the, “Why.”

It’s really important to uncover the people behind what your organization does (Especially when creating content for a crowdfunding campaign): the social impact, the emotional hook, the people who remind you every day why your organization does what it does.

Your nonprofit organization can create this human connectivity by fusing story-telling into your crowdfunding campaign strategy. Here are a few things to consider as you prepare your writing strategy for a crowdfunding campaign.

How will your organization create its content?

Quality content is an essential piece of any successful crowdfunding campaign. This means if you’re putting any effort at all into this type of fundraising campaign, is vital that your organization find the write person to create this content — whether it be a professional writer, an active supporter or volunteer with strong writing experience.

How do you know if someone inside your organization is fit to do the job? You need to be confident that a volunteers’ work is going to be effective for your campaign, so start by considering two factors:

  • Does the person actually enjoy writing? If not, writing all the content for this campaign will become a chore. And, there’s a lot of writing to be done — the last thing you want to do is slow down the momentum of your campaign because creating great stories seemed like too much work.
  • Does the person have strong interviewing skills? While you can prepare a standard list of questions to use in interviews about the “why” of your organization, when it comes time to actually do the interview your writer better be able to think on his or her feet and get the real, emotional conversations started.

What are the essential “ingredients” to a successfully written crowdfunding pitch?

While there isn’t a black and white answer for the set number of paragraphs your writing needs, which paragraph should talk about what, and so forth — there are some general guidelines to follow as to the flow of your story-focused campaign pitch.

  • Start with an emotional hook. Bring your readers to tears, or evoke belly laughs so vigorous they bounce off their chairs and climb back up looking for more. The point is, you want potential donors reading your campaign to be interested from the start — and that starts with an emotionally captivating human story.
  • Give brief details about how your organization helps. Make the transition natural by explaining, in generic terms, how your nonprofit helped the person in the emotional hook.
  • Explain that the problem still exists. Just because your organization helped the person in the first example, doesn’t mean your work is done. Use statistics that showcase how many more people are still in need, or other data or information that truly showcases the societal need for your nonprofit.
  • Call to action/the ask. Tell people what you need them to do, and be specific.

Now, that you have all the right ingredients, it’s time to be sure your mixing it in with the essential characteristics of writing that will truly captivate your audience: here, study up on the 5 essential elements of any successful crowdfunding campaign here.

Resources

The best way to learn more about Lyssa is to visit her website: lyssaschmidt.com

Twitter: TipsOnPurpose

Note: these show notes were written by Lyssa herself. How cool is that?!

Website Hosting Mentioned in Podcast

Make your Nonprofit Website

Get website hosting with HostGator

Oct 28 2015
50 mins
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Rank #10: NPA 002: Reaching Out to a New Community and Becoming a Foreign Entity

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In this episode of the Nonprofit Ally podcast I talk with Shannon Donahue who is the Executive Director of the Great Bear Foundation. Their organization is expanding into a new state and we discuss how to implement such a transition as well as how to reach out to a new community. Topics include:

  • Community Outreach
  • Board and Member Communication
  • Becoming a Foreign Entity
  • IRS Group Exemption
  • Forming a Local Chapter

Also in the episode, I introduce a free online accounting app for nonprofits as well as tips on “when” to post to your social media page.

Program Links

Shannon Donahue
Website: GreatBear.org
Social Media: Facebook Page

Nonprofit Accounting Resource: WaveApp

Note: This is a pre-release podcast. This episode has not been published on itunes just yet. Nonprofit Ally is still in launch phase. I am excited to be sharing all this initial content with you early. Thanks for visiting and please feel free to leave comments.

Oct 02 2013
46 mins
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Rank #11: NPA 064: The Many Hats of a Nonprofit Executive Director

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Being the Executive Director (ED) of a nonprofit means different things for different organizations. But it means one thing for the ED. You will wear many hats, use different skills and fulfill a variety of roles.

Let’s get a bit more specific. As an ED you may be required to be the bookkeeper, fundraiser, grant writer, program developer, volunteer organizer, event planner, donor outreach coordinator or marketing specialist.

In smaller organizations you may also be the dog walker, custodian, envelope licker, web designer, software updated, printer fixer, supply clerk, etc. I think you get the picture.

It is not an easy job. But our guest, Ann Wrixon, has been doing it for nearly 30 years and she shares with us a wealth of knowledge. She currently is the ED at CASA of Contra Costa County, in Concord, CA. This is a real “boots on the ground” interview with someone who has been there and done that. (And is still doing it).

So, if you are an executive director, thinking about becoming one or are on a board that works with one, this podcast will give you an appreciation and understanding of all the work that goes in to being an ED.

Resources

CASA of Contra Costa County, https://cccocasa.org/.

Contact Ann, contact page.

Aug 09 2017
58 mins
Play

Rank #12: NPA 005: The Effects of Founders Syndrome

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Founders syndrome is not a disease, but for many nonprofits it is smart to take precautions to prevent its effects. In this podcast, I talk with Kay Clements who started experiencing the effects of burnout after serving as the general manager of a small public radio station in California. Though she did not experience “text book” founders syndrome, many of the symptoms were similar. Her story is raw, honest and enlightening.

Here are a few ways founders syndrome can be defined:

  • when the founder of an organization is unable (or unwilling) to adapt as an organization changes and grows
  • when the structure of an organization becomes dependent on the founders system of making things work, making it difficult to replace the founder without collapsing the organization
  • when an organization becomes identified by its founders personality to the point that – when the founder leaves – the organization can no longer function.

At the end of this podcast I go over some ways to help prevent the onset of founders syndrome.

I also share with you some exciting news I received about a nonprofit I am starting. The effects of this news won’t be known for a few more weeks, but I wanted to let you know about it as I plan to update you on its progress.

PROGRAM LINKS:

Kay Clements
General Manager – KHNS
Website: www.khns.org

Other Topics Mentioned
Noble Paws Inc.

Dec 16 2013
47 mins
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Rank #13: NPA 023: Starting a Nonprofit as a Side Job – an Interview with Nick Loper from Side Hustle Nation

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In this episode I talk with Nick Loper from Side Hustle Nation. Nick is an blogger, podcaster and entrepreneur that shares awesome information on how to start a side business (in our case a nonprofit) while still working a fulltime job.

Nick talks about how to manage your time, how to grow your “side hustle” and how to find extra help when you need it. This is not your typical interview as we talk about a variety of topics involved in starting a new [nonprofit] business, including starting and email list, building a website and using social media.

Resources

Here are some links to the topics we discussed:

Fiverr.com – this is an awesome site to find affordable help on your next project. Need a logo, t-shirt design, website or custom graphic? Fiverr can help you get it done for just $5!. Use this link and get a FREE GIG when you sign up for Fiverr. (Fiverr accounts are free).

Articles from Nicks website at SideHustleNation.com

How to contact Nick: nick@sidehustlenation.com

Mar 23 2015
59 mins
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Rank #14: NPA 011: Charitable Giving – Using Story Telling to Find your Donors

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Finding donors for your nonprofit can be a daunting task. But using some simple nonprofit story telling techniques can help you find new donors and retain them for years to come.

In this podcast I talk with Sierra Jimenez, Development Director at Southeast Alaska Independent Living (S.A.I.L. ). Sierra built a 500 person donor base, using nonprofit story telling techniques, in just seven years. Donations to S.A.I.L, which started at zero, now bring in over $110K annual.

Sierra shares with us some of the techniques she used to bring in new long-term donors. Here are some of the simplest ways to get started:

  •  Use Social Media
  • Hold events for public relations and awareness raising, not just to raise money.
    • Use events to share and show your mission
  • Send newsletters
    • Easy way to share your story and keeps your organization fresh in people’s minds

Become an Ally!

Nonprofit Ally is looking for writers to post relevant and informative blog post on this website. You’ll get your own login and author page. You can hear more about this during the last ten minutes of this podcast. Or visit nonprofitally.com/ally to learn more.

Links & Resources

Southeast Alaska Independent Living: sailinc.org
Brock Warner, Warchild – Nonprofit Ally Podcast 006: Nonprofit Fundraising and Donor Retention

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*The links go to Amazon.com. These are affiliate links. Thank you for considering purchasing these books.

May 13 2014
1 hour 9 mins
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Rank #15: NPA 057 – How to build relationships with EVERYONE… No Joke.

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Do you have donors, volunteers, members, board members or staff? Of course you do. Do you know the best way to keep them up to date on events, programs and latest news?

Did you say FaceBook? Wonk, wonk, wonk… no.

How about blogging ? Wonk, wonk… no, but actually not a bad idea.

Did you say with emails? Ding, ding. Winner!

Having an email list can be one of most important tools you use to help grow your nonprofit. And we aren’t talking Excel spreadsheets or Outlook mailing list. We are talking full-on automated list with subscribe now buttons, opt-in offers and automated drip release. We are talking email marketing. Sound like overkill? Too technical? Too expensive?

It’s not. In fact, it is easy to get started, it will help you GROW your nonprofit AND it can done for FREE.

This ain’t hype. It is actually just what the modern mailing is made to do. And it is easy.

In this podcast I talk with John Haydon about building a mailing list. How to use it? What technology to use? And what you actually write to all your email subscribers. John is an expert marketer specializing in working with nonprofits and charities.

John is full of ideas and gives us usable suggestions on how to start using our mailing list.

Why is this important? Well…

  • It helps you buid relationships with your community
  • It can establish  trust and authority within your given field
  • It can make event planning simplier and increase turnout
  • You most certainly will use it to improve your fundraising efforts

This podcast will help you  start using powerful tools that will help your nonprofit grow.

Resources

Free Email Fundraising Basics Course: John’s Free Email Fundraising Course

John’s Website: www.johnhaydon.com

Twitter: @JohnHayden

Mailchimp: mailchimp.com

Apr 25 2017
54 mins
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Rank #16: NPA 003: Developing Your Board of Directors

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In this episode I speak with Cecily Stern from Word Craft Consulting. Cecily is an expert in nonprofit board development, strategic planning as well as grant writing. We discuss how to build a strong board of directors and plan for the future. Topics include:

  • Board Development
  • Board Recruitment
  • Board Member Responsibilities
  • Strategic Planning

Also in this episode I talk about the FaceBook PTAT… that is “People Talking About This” and why it is more important than “likes”.

Program Links:

Cecily Stern
Word Craft Consulting
Website: www.myrenandstern.com

Social Media Minute
nonprofitally.com/ptat

Oct 25 2013
42 mins
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Rank #17: NPA 040: How to Win Donors with Video

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When it comes to raising money with crowdfunding, there is one thing all successful campaigns have in common… they all have a compelling video. This video tells the story of their organization. But it is not a historical type video that talks about “why” they do what they do. It is a story of “how” they do what they do.

In the episode, we talk with Mauricio Belgrano, owner of Name Sake Pictures. He shares with us tips and ideas on how to create the best video possible for your nonprofit. He does this by critiquing an already made video (below) and giving suggestions on how to make it better.

So, first, watch this video. Then sit back and enjoy the podcast.

Resources

Mauricio’s Website: NameSakePictures.com

Nonprofit Ally Articles by Maurico

Ebooks Mentions During Podcast

The Ultimate Guide to Nonprofit Fundraising with Crowdfunding

Nonprofit Bylaws Made Easy

Dec 03 2015
59 mins
Play

Rank #18: NPA 063: How to Fundraise Using Email

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Fundraising for your nonprofit can be time consuming and energy draining. Let’s face it, most of us don’t like fundraising. But what if you could create a “passive” fundraising system. Does that sound intriguing?

Well, that is just what Jason Granger from Infinity Marketing Group is going to share with you in this podcast. Jason has decades of marketing experience and has developed an innovative way to approach nonprofit fundraising. He takes what is often termed a “sales funnel” and has turned it into a “fundraising funnel”.

In this podcast, Jason walks us through the steps you need to take in order to set up your own fundraising funnel for your nonprofit. This is a great hands-on podcast that will help you set up a passive fundraising system.

Resources

Jason’s Website: Infinity Marketing Group

Free Crowdfunding Ebook (expires August 5, 2017): The Ultimate Guide to Nonprofit Fundraising with Crowdfunding

This podcast is a VIDEO: Watch on YouTube

Aug 02 2017
54 mins
Play

Rank #19: NPA 036 – Reaching your Millennial Audience

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In this episode I talk with Chad Reid of JotForm.com. You may remember Chad from his three part series he wrote for Nonprofit Ally about using forms to survey your members, creating your donation page and making “apply online” forms.

Connecting with your audience can be like hopping on a moving train from an bridge overpass. OK – not the best metaphor but it is does capture the changing landscape of connecting with followers. What people read, how they read and where they read have all changed drastically. The fact that a sentence can serve as a paragraph is just one obvious change in the field of communication in general. So effectively communicating with your audience, with content that is engaging, takes skill and forethought.

Here are some key points that all communicators should strive to accomplish:

Start with WHY: This seems a no brainer, but don’t assume that your visitor knows “why” they are on your site and “why” you do what you do. So when you write your about page, your mission page, your latest posts or even a calendar event try to relay “why its important” at the beginning of your content.

Know WHO your Audience is: we have heard this before in other podcast, so obviously this is important. If you want to connect to your audience you have to know who they are. Go beyond the basic demographic (gender, age location) and try to learn more about your audience: soccer mom? country music listener? social media user? sports fan? parent of autistic child?

Connect with your Audience: don’t just assume that since someone is on your site they know what they are doing there. So the sooner you can connect with with, with stories, photos or videos, the better chance they will stay on your site and read more about what you do. People may come to your site because of a topic you offer information on, but they stay for themselves… they stay because there is something of there for them.

Fix a Problem: if you can “fix” a problem or answer a question, then you are relevant to your audience and connecting with them at a level that is useful and meaningful. Chad suggest writing content that includes tips and how-to’s, stories about your agency and metaphors (jumping on a train = connecting with your audience).

Resources

Chad works at JotForm.com

Simon Sinek Ted Talk – How Great Leaders Inspire Action

Simon Sinek Book – Start with Why: How Great Leaders Inspire Everyone to Take Action

Just for Fun: So, for those who have listened to the podcast you now know why there is a picture of my dog with Trump hair as the featured image for this podcast. Join in on the fun… just brush your dog and use the hair to make a Trump wig. Then post it on twitter #trumpdog.

Oct 07 2015
59 mins
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Rank #20: NPA 009: Getting Sponsors for your Nonprofit

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In this episode of the Nonprofit Ally Podcast I talk with Kim Skildum-Reid who is the Director and Owner of Power Sponsorship (PowerSponsorship.com). Kim offers a wealth of information on how to attract corporate sponsor partners for your nonprofit. She is the author of the The Sponsorship Seeker’s Toolkit, Fourth Edition.

PROGRAM LINKS

Kim Skildum-Reid is the Director and Owner of Power Sponsorship.
Website: Power Sponsorship
Linkedin: linkedin.com/in/kimskildumreid
YouTube: youtube.com/PowerSponsorship

RESOURCES

The following links are from Kims blog at powersponsorship.com.
What You Need Before You Seek Sponsorship
Sponsorship Pricing Basics
Can We Target Multiple Sponsors?
Best of the Power Sponsorship Blog
10-minute Sponsorship Tutorials

Suggested Reading

Apr 01 2014
57 mins
Play

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