Louis Rosenfeld

What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesRosenfeld Media — Louis’s publishing companyDesignOps Summit, Design in Product, Advancing Research — Rosenfeld Media’s conferencesA Book Apart, Smashing — “middle ground” publishing optionsFollow Louis on LinkedIn and MediumThe Rosenfeld Review PodcastThis episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to dovetail.com/uibreakfast.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>What publishing options are available to first-time authors writing about design? Our guest today is Louis Rosenfeld, founder of Rosenfeld Media and co-author of multiple books on information architecture. You’ll learn about his motivation for establishing his publishing company, how they help book authors develop their ideas, how compensation works in different publishing scenarios, and more.</p><p>Podcast feed: subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg" rel="nofollow" target="_blank">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://rosenfeldmedia.com/" rel="nofollow" target="_blank">Rosenfeld Media</a> — Louis’s publishing company</li><li><a href="http://designopssummit.com/" rel="nofollow" target="_blank">DesignOps Summit</a>, <a href="http://designinproduct.info/" rel="nofollow" target="_blank">Design in Product</a>, <a href="http://advancingresearchconference.com/" rel="nofollow" target="_blank">Advancing Research</a> — Rosenfeld Media’s conferences</li><li><a href="https://abookapart.com/" rel="nofollow" target="_blank">A Book Apart</a>, <a href="https://www.smashingmagazine.com/" rel="nofollow" target="_blank">Smashing</a> — “middle ground” publishing options</li><li>Follow Louis on <a href="https://www.linkedin.com/in/louisrosenfeld/" rel="nofollow" target="_blank">LinkedIn</a> and <a href="https://louisrosenfeld.medium.com/" rel="nofollow" target="_blank">Medium</a></li><li><a href="https://rosenfeldmedia.com/podcasts/" rel="nofollow" target="_blank">The Rosenfeld Review Podcast</a></li></ul><p>This episode is brought to you by Dovetail, the customer insights platform that gets you from data to insights, fast.</p><p>Dovetail has launched exciting new AI features to help you understand large amounts of customer feedback fast. Automatically cluster themes, analyze sentiment, and summarize transcripts while keeping your participant data safe and sound. For an extended 30-day free trial exclusive to UI breakfast listeners, go to <a href="http://dovetail.com/uibreakfast" rel="nofollow" target="_blank">dovetail.com/uibreakfast</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

Episode 273: Publishing Options for Design Books with Louis Rosenfeld

Sarah McCredie

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesRecurly — Sarah’s place of workGlossier — one of direct-to-consumer pioneers in human marketingSlack — an example of human branding in SaaSState of Subscriptions: What consumers wantConnect with Sarah on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Today we have another episode of <a href="https://userlist.com/podcast/" rel="nofollow" target="_blank">Better Done Than Perfect</a>. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/marketing-for-humans-with-sarah-mccredie/" rel="nofollow" target="_blank">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://recurly.com/" rel="nofollow" target="_blank">Recurly</a> — Sarah’s place of work</li><li><a href="https://www.glossier.com/" rel="nofollow" target="_blank">Glossier</a> — one of direct-to-consumer pioneers in human marketing</li><li><a href="https://slack.com/" rel="nofollow" target="_blank">Slack</a> — an example of human branding in SaaS</li><li><a href="https://recurly.com/resources/report/state-of-subscriptions-what-consumers-want-2023/" rel="nofollow" target="_blank">State of Subscriptions: What consumers want</a></li><li><a href="https://www.linkedin.com/in/sarahmccredie/" rel="nofollow" target="_blank">Connect with Sarah on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist" rel="nofollow" target="_blank">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/" rel="nofollow" target="_blank">userlist.com</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

BDTP. Marketing for Humans with Sarah McCredie

Christina Nguyen

In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesLoom — Christina’s place of workFigma, Grammarly, Spotify, Airbnb, Asana, Notion — inspiring productsFollow Christina on Twitter and LinkedInThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>In the world of business goals and KPIs, how do we make space for user respect? Our guest today is Christina Nguyen White, Vice President of Design at Loom. You’ll learn the definition of user respect, how Loom leveraged user respect to redesign their desktop app, how they help users who are not exactly comfortable with videos, and more.</p><p>Podcast feed: subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg" rel="nofollow" target="_blank">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.loom.com/" rel="nofollow" target="_blank">Loom</a> — Christina’s place of work</li><li><a href="https://www.figma.com/" rel="nofollow" target="_blank">Figma</a>, <a href="https://www.grammarly.com/" rel="nofollow" target="_blank">Grammarly</a>, <a href="https://open.spotify.com/" rel="nofollow" target="_blank">Spotify</a>, <a href="https://www.airbnb.com/" rel="nofollow" target="_blank">Airbnb</a>, <a href="https://asana.com/" rel="nofollow" target="_blank">Asana</a>, <a href="https://www.notion.so/" rel="nofollow" target="_blank">Notion</a> — inspiring products</li><li>Follow Christina on <a href="https://twitter.com/christinanwhite" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/christinanwhite/" rel="nofollow" target="_blank">LinkedIn</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database" rel="nofollow" target="_blank">refiner.io/database</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

Episode 272: User Respect with Christina Nguyen White

Tim Hart

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesResponse LabsEmail GeeksConnect with Tim on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Today we have another episode of <a href="https://userlist.com/podcast/" rel="nofollow" target="_blank">Better Done Than Perfect</a>. Listen in as we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reactivate subscribers, what engagement metrics matter the most, how often you should be pruning your email list, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/re-engagement-emails-with-tim-hart/" rel="nofollow" target="_blank">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://www.responselabs.com/" rel="nofollow" target="_blank">Response Labs</a></li><li><a href="https://email.geeks.chat/" rel="nofollow" target="_blank">Email Geeks</a></li><li><a href="https://www.linkedin.com/in/tjthart" rel="nofollow" target="_blank">Connect with Tim on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist" rel="nofollow" target="_blank">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets" rel="nofollow" target="_blank">userlist.com/worksheets</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

BDTP. Re-engagement Emails with Tim Hart

Leon Barnard

Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWireframing for Everyone — a book by Michael Angeles, Leon Barnard, and Billy CarlsonFollow Leon on Twitter and LinkedInBalsamiq Wireframing AcademyGet a copy of Wireframing for EveryoneThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Is there “one best way” to use wireframes in your design process? Our guest today is Leon Barnard, education team lead at Balsamiq and co-author of Wireframing for Everyone. You’ll learn about their journey of writing the book, how they think about wireframes as industry insiders, the different phases and types of wireframing, tips on asking and giving feedback, and more.</p><p>Podcast feed: subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg" rel="nofollow" target="_blank">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://balsamiq.com/learn/wireframing-book/" rel="nofollow" target="_blank">Wireframing for Everyone</a> — a book by Michael Angeles, Leon Barnard, and Billy Carlson</li><li>Follow Leon on <a href="https://twitter.com/leonbarnard" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/leonbarnard/" rel="nofollow" target="_blank">LinkedIn</a></li><li><a href="https://balsamiq.com/learn/" rel="nofollow" target="_blank">Balsamiq Wireframing Academy</a></li><li><a href="https://abookapart.com/products/wireframing-for-everyone" rel="nofollow" target="_blank">Get a copy of Wireframing for Everyone</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database" rel="nofollow" target="_blank">refiner.io/database</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

Episode 271: Wireframing for Everyone with Leon Barnard

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesRespona — Farzad’s toolUI Breakfast Episode 167: Designing Effective Presentations with Payman TaeiSemrush, Ahrefs, Moz — Farzad’s tool stackOutreach Strategy HubConnect with Farzad on LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Today we have another episode of <a href="https://userlist.com/podcast/" rel="nofollow" target="_blank">Better Done Than Perfect</a>. Listen in as we talk to Farzad Rashidi, co-founder of Respona. You'll learn how they grow and convert their website traffic, how to help your landing pages rank, what content promotion strategies work best, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/customer-acquisition-strategies-with-farzad-rashidi" rel="nofollow" target="_blank">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://respona.com/" rel="nofollow" target="_blank">Respona</a> — Farzad’s tool</li><li><a href="https://uibreakfast.com/167-designing-effective-presentations-with-payman-taei/" rel="nofollow" target="_blank">UI Breakfast Episode 167: Designing Effective Presentations with Payman Taei</a></li><li><a href="https://www.semrush.com/" rel="nofollow" target="_blank">Semrush</a>, <a href="https://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a>, <a href="https://moz.com/" rel="nofollow" target="_blank">Moz</a> — Farzad’s tool stack</li><li><a href="https://help.respona.com/en/collections/3195481-outreach-strategy-hub" rel="nofollow" target="_blank">Outreach Strategy Hub</a></li><li><a href="https://www.linkedin.com/in/farzadrashidi/" rel="nofollow" target="_blank">Connect with Farzad on LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist" rel="nofollow" target="_blank">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/" rel="nofollow" target="_blank">userlist.com</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

BDTP. Customer Acquisition Strategies with Farzad Rashidi

Dan LaCivita

Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPlay — Dan’s productCheck out Play’s YouTube channelApple Human Interface GuidelinesFigma Resource LibraryWebflow ResourcesTry PlayThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Can you design a mobile app using a mobile app? Our guest today is Dan LaCivita, co-founder and co-CEO of Play. You’ll learn about their motivation for building Play, how their tool helps designers during high-fidelity phases, how they’re building trust in the industry, and more.</p><p>Podcast feed: subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg" rel="nofollow" target="_blank">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.createwithplay.com/" rel="nofollow" target="_blank">Play</a> — Dan’s product</li><li><a href="https://www.youtube.com/c/CreatewithPlay" rel="nofollow" target="_blank">Check out Play’s YouTube channel</a></li><li><a href="https://developer.apple.com/design/human-interface-guidelines" rel="nofollow" target="_blank">Apple Human Interface Guidelines</a></li><li><a href="https://www.figma.com/resource-library/" rel="nofollow" target="_blank">Figma Resource Library</a></li><li><a href="https://webflow.com/resources" rel="nofollow" target="_blank">Webflow Resources</a></li><li><a href="https://apps.apple.com/us/app/id1479709805" rel="nofollow" target="_blank">Try Play</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database" rel="nofollow" target="_blank">refiner.io/database</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

Episode 270: Prototyping for Mobile with Dan LaCivita

Phil Alves

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesDevSquad — Phil’s consultancyDevStats — Phil’s productShape Up — a book by Ryan SingerUI Breakfast Podcast Episode 238: The Allied Team Model with Anthony ArmendarizDORA MetricsSPACE FrameworkSaaS Origin StoriesCheck out Phil’s websiteFollow Phil on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Today we have another episode of <a href="https://userlist.com/podcast/" rel="nofollow" target="_blank">Better Done Than Perfect</a>. Listen in as we talk to Phil Alves, founder of DevSquad and DevStats. You'll learn how to prioritize feature development, how to take care of your developers’ well-being, what non-technical founders should know, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/prioritizing-engineering-resources-with-phil-alves" rel="nofollow" target="_blank">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://devsquad.com/" rel="nofollow" target="_blank">DevSquad</a> — Phil’s consultancy</li><li><a href="https://www.devstats.com/" rel="nofollow" target="_blank">DevStats</a> — Phil’s product</li><li><a href="https://basecamp.com/shapeup" rel="nofollow" target="_blank">Shape Up</a> — a book by Ryan Singer</li><li><a href="https://uibreakfast.com/238-the-allied-team-model-with-anthony-armendariz/" rel="nofollow" target="_blank">UI Breakfast Podcast Episode 238: The Allied Team Model with Anthony Armendariz</a></li><li><a href="https://cloud.google.com/blog/products/devops-sre/using-the-four-keys-to-measure-your-devops-performance" rel="nofollow" target="_blank">DORA Metrics</a></li><li><a href="https://blog.codacy.com/space-framework/" rel="nofollow" target="_blank">SPACE Framework</a></li><li><a href="https://www.saasoriginstories.com/" rel="nofollow" target="_blank">SaaS Origin Stories</a></li><li><a href="https://philalves.com/" rel="nofollow" target="_blank">Check out Phil’s website</a></li><li><a href="https://twitter.com/philalves_" rel="nofollow" target="_blank">Follow Phil on Twitter</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist" rel="nofollow" target="_blank">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at <a href="https://userlist.com/worksheets" rel="nofollow" target="_blank">userlist.com/worksheets</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

BDTP. Prioritizing Engineering Resources with Phil Alves

Teresa Cain

Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSolving Problems in 2 Hours — Teresa’s bookTreviPay — Teresa’s place of workEpisode 131: Design Sprint with Jonathan CourtneyFigJam, Miro, Mural, InVision, Balsamiq — collaboration toolsUse their template on Figma2 Hour Design Sprints on UdemyCheck out Teresa’s websiteConnect with Teresa on LinkedInThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You’ll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.</p><p>Podcast feed: subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://podcasts.google.com/u/0/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS80TXZnUTczUg" rel="nofollow" target="_blank">Google Podcasts</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.amazon.com/Solving-Problems-Hours-Brainstorm-Solutions/dp/B0C12F93ZP" rel="nofollow" target="_blank">Solving Problems in 2 Hours</a> — Teresa’s book</li><li><a href="https://www.trevipay.com/" rel="nofollow" target="_blank">TreviPay</a> — Teresa’s place of work</li><li><a href="https://uibreakfast.com/131-design-sprint-with-jonathan-courtney/" rel="nofollow" target="_blank">Episode 131: Design Sprint with Jonathan Courtney</a></li><li><a href="https://www.figma.com/figjam/" rel="nofollow" target="_blank">FigJam</a>, <a href="https://miro.com/" rel="nofollow" target="_blank">Miro</a>, <a href="https://www.mural.co/" rel="nofollow" target="_blank">Mural</a>, <a href="https://www.invisionapp.com/" rel="nofollow" target="_blank">InVision</a>, <a href="https://balsamiq.com/" rel="nofollow" target="_blank">Balsamiq</a> — collaboration tools</li><li><a href="https://www.figma.com/community/file/1199463622528181509/2-Hour-Design-Sprints" rel="nofollow" target="_blank">Use their template on Figma</a></li><li><a href="https://www.udemy.com/course/2hourdesignsprints/" rel="nofollow" target="_blank">2 Hour Design Sprints on Udemy</a></li><li><a href="https://www.2hourdesignsprints.com/" rel="nofollow" target="_blank">Check out Teresa’s website</a></li><li><a href="https://www.linkedin.com/in/cainteresa/" rel="nofollow" target="_blank">Connect with Teresa on LinkedIn</a></li></ul><p>This episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at <a href="http://refiner.io/database" rel="nofollow" target="_blank">refiner.io/database</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

Episode 269: Two Hour Design Sprints with Teresa Cain

Gaurav Vohra

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSuperhuman — Gaurav’s companyTraction — a book by Gabriel Weinberg and Justin MaresWarby Parker — an example of great customer experienceHow to Model Viral Growth: The Hybrid ModelWhat is K-Factor in Viral Marketing?Snowflake, HubSpot, BigQueryWordle, DALL·E, Midjourney, ChatGPT, Lensa — viral success storiesCheck out Gaurav’s websiteFollow Gaurav on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

<p>Today we have another episode of <a href="https://userlist.com/podcast/" rel="nofollow" target="_blank">Better Done Than Perfect</a>. Listen in as we talk to Gaurav Vohra, a startup advisor and a member of the founding team at Superhuman. You'll learn why they decided to focus on a specific set of channels, the mechanics of virality, how you can measure it in the early stages, and more.</p><p>Please head over to the <a href="https://userlist.com/podcast/virality-word-of-mouth-with-gaurav-vohra" rel="nofollow" target="_blank">episode page</a> for the detailed recap and key takeaways.</p><h2>Show notes</h2><ul><li><a href="https://superhuman.com/" rel="nofollow" target="_blank">Superhuman</a> — Gaurav’s company</li><li><a href="https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369" rel="nofollow" target="_blank">Traction</a> — a book by Gabriel Weinberg and Justin Mares</li><li><a href="https://www.warbyparker.com/" rel="nofollow" target="_blank">Warby Parker</a> — an example of great customer experience</li><li><a href="https://www.linkedin.com/pulse/20121002124206-18876785-how-to-model-viral-growth-the-hybrid-model" rel="nofollow" target="_blank">How to Model Viral Growth: The Hybrid Model</a></li><li><a href="https://www.growthmentor.com/glossary/k-factor/" rel="nofollow" target="_blank">What is K-Factor in Viral Marketing?</a></li><li><a href="https://www.snowflake.com/en/" rel="nofollow" target="_blank">Snowflake</a>, <a href="https://www.hubspot.com/" rel="nofollow" target="_blank">HubSpot</a>, <a href="https://cloud.google.com/bigquery" rel="nofollow" target="_blank">BigQuery</a></li><li><a href="https://www.nytimes.com/games/wordle/index.html" rel="nofollow" target="_blank">Wordle</a>, <a href="https://openai.com/product/dall-e-2" rel="nofollow" target="_blank">DALL·E</a>, <a href="https://www.midjourney.com/" rel="nofollow" target="_blank">Midjourney</a>, <a href="https://openai.com/blog/chatgpt" rel="nofollow" target="_blank">ChatGPT</a>, <a href="https://prisma-ai.com/lensa" rel="nofollow" target="_blank">Lensa</a> — viral success stories</li><li><a href="https://www.gauravvohra.com/" rel="nofollow" target="_blank">Check out Gaurav’s website</a></li><li>Follow Gaurav on <a href="https://twitter.com/gauravvohra1" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.linkedin.com/in/gvohra" rel="nofollow" target="_blank">LinkedIn</a></li></ul><p>Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning <a href="https://twitter.com/userlist" rel="nofollow" target="_blank">@userlist</a>, or leave us a review on iTunes.</p><h2>Sponsor</h2><p>This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at <a href="https://userlist.com/" rel="nofollow" target="_blank">userlist.com</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here’s how.</a></p>

BDTP. Virality & Word of Mouth with Gaurav Vohra

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

There are so many great UX podcasts but this one is a must-listen for practical advice! In fact if I were stranded on a desert island and could only listen to 1 UX podcast, it would be this one! (Im a career pivot design student.) Listening to the episodes gives me actionable steps. Not like a lot on social media with vague promises to share the secrets of UX and then rambling and finally saying... show empathy

So informative

I particularly enjoy Jane’s interviewing style. She has great questions, challenges guests’ knowledge with class, and pushes the conversation in interesting directions, while still managing to bring it back to the main point. Thank you Jane, and keep up the great work!

Love Jane’s guests and interview style!

UI Breakfast: UI/UX Design and Product Strategy

Josh Garofalo

Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesSway Copy — Josh's consultancyCopyhackers, ConversionXL — great copywriting resourcesAmazon, Capterra — places for customer research12 Voice of the Customer Methodologies To Generate a Goldmine of Customer FeedbackJTBD.info — a website on Jobs to be Done, run by Alan KlementHotjar, FullStory — tools for better understanding customer behaviorUserlist — Jane's SaaS productEpisode 133: SaaS Pricing with Patrick CampbellTom's Planner — a project management tool, one of Josh's case studiesHow Long Should Your Pages Be? — an article by Joanna Wiebe on levels of awarenessThis Sentence Has Five Words — a lesson from Gary Provost on varying sentence lengthGet in touch with JoshFollow Josh on Twitter: @swaycopyToday's SponsorThis episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at gusto.com/uibreakfast and get three months free when you run your first payroll.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Great copy can turn your SaaS marketing website into a money-making machine. But how do you get it right? Our guest today is Josh Garofalo, a SaaS copywriter and consultant at Sway Copy. You'll learn why customer research is the most important step in the copywriting process, how exactly to approach the key pages of your website, and what mistakes to avoid.</p><p>Podcast feed: subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://swaycopy.com/" rel="nofollow" target="_blank">Sway Copy</a> — Josh's consultancy</li><li><a href="https://copyhackers.com/" rel="nofollow" target="_blank">Copyhackers</a>, <a href="https://conversionxl.com/" rel="nofollow" target="_blank">ConversionXL</a> — great copywriting resources</li><li><a href="https://www.amazon.com/" rel="nofollow" target="_blank">Amazon</a>, <a href="https://www.capterra.com/" rel="nofollow" target="_blank">Capterra</a> — places for customer research</li><li><a href="https://blog.hubspot.com/service/voice-of-the-customer-methodologies" rel="nofollow" target="_blank">12 Voice of the Customer Methodologies To Generate a Goldmine of Customer Feedback</a></li><li><a href="https://jtbd.info/" rel="nofollow" target="_blank">JTBD.info</a> — a website on Jobs to be Done, run by Alan Klement</li><li><a href="https://www.hotjar.com/" rel="nofollow" target="_blank">Hotjar</a>, <a href="http://fullstory.com/" rel="nofollow" target="_blank">FullStory</a> — tools for better understanding customer behavior</li><li><a href="https://userlist.io" rel="nofollow" target="_blank">Userlist</a> — Jane's SaaS product</li><li><a href="https://uibreakfast.com/133-saas-pricing-with-patrick-campbell/" rel="nofollow" target="_blank">Episode 133: SaaS Pricing with Patrick Campbell</a></li><li><a href="https://www.tomsplanner.com/" rel="nofollow" target="_blank">Tom's Planner</a> — a project management tool, one of Josh's case studies</li><li><a href="https://copyhackers.com/2014/07/long-pages/" rel="nofollow" target="_blank">How Long Should Your Pages Be?</a> — an article by Joanna Wiebe on levels of awareness</li><li><a href="https://www.aerogrammestudio.com/2014/08/05/this-sentence-has-five-words/" rel="nofollow" target="_blank">This Sentence Has Five Words</a> — a lesson from Gary Provost on varying sentence length</li><li><a href="https://swaycopy.com/hire-saas-copywriter/" rel="nofollow" target="_blank">Get in touch with Josh</a></li><li>Follow Josh on Twitter: <a href="https://twitter.com/swaycopy" rel="nofollow" target="_blank">@swaycopy</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Gusto. Gusto offers payroll, benefits, HR, and management tools for small businesses. Automatically file and pay your taxes. Sign, store, and organize employee paperwork online. Choose from hundreds of benefits plans to fit nearly any budget. Fast, easy, all in one place! And if you want your business to be all set up by 2020, you don’t want to wait. Sign up today at <a href="https://gusto.com/uibreakfast" rel="nofollow" target="_blank">gusto.com/uibreakfast</a> and get three months free when you run your first payroll.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 148: SaaS Websites with Josh Garofalo

Jeff Davidson

We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  How to Design an Addictive Product — Jeff's article Ivan Pavlov, Sigmund Freud, Harry Harlow, Abraham Maslow — some of the famous psychologists Jeff mentions Thinking, Fast and Slow — a book by Daniel Kahneman Intrinsic motivation, Maslow's hierarchy of needs — Wikipedia definitions The Power of Habit — a book by Charles Duhigg Reddit, Product Hunt, Hacker News, Designer News — popular websites with a content voting system Jeff's consulting website Follow Jeff on Medium Follow Jeff on Twitter: @jeffdavidsond  Today's Sponsor This episode is brought to you by Userlist.io. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at userlist.io. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>We should make products useful, no doubt. But what if we could also make them addictive — so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://medium.com/swlh/how-to-design-an-addicting-product-29b948c427de" rel="nofollow" target="_blank">How to Design an Addictive Product</a> — Jeff's article</li> <li><a href="https://en.wikipedia.org/wiki/Ivan_Pavlov" rel="nofollow" target="_blank">Ivan Pavlov</a>, <a href="https://en.wikipedia.org/wiki/Sigmund_Freud" rel="nofollow" target="_blank">Sigmund Freud</a>, <a href="https://en.wikipedia.org/wiki/Harry_Harlow" rel="nofollow" target="_blank">Harry Harlow</a>, <a href="https://en.wikipedia.org/wiki/Abraham_Maslow" rel="nofollow" target="_blank">Abraham Maslow</a> — some of the famous psychologists Jeff mentions</li> <li><a href="http://a.co/21VXYys" rel="nofollow" target="_blank">Thinking, Fast and Slow</a> — a book by Daniel Kahneman</li> <li><a href="https://en.wikipedia.org/wiki/Motivation#Intrinsic_motivation" rel="nofollow" target="_blank">Intrinsic motivation</a>, <a href="https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs" rel="nofollow" target="_blank">Maslow's hierarchy of needs</a> — Wikipedia definitions</li> <li><a href="http://a.co/hyc9vKH" rel="nofollow" target="_blank">The Power of Habit</a> — a book by Charles Duhigg</li> <li><a href="http://reddit.com/" rel="nofollow" target="_blank">Reddit</a>, <a href="http://producthunt.com/" rel="nofollow" target="_blank">Product Hunt</a>, <a href="https://news.ycombinator.com/" rel="nofollow" target="_blank">Hacker News</a>, <a href="http://designernews.co/" rel="nofollow" target="_blank">Designer News</a> — popular websites with a content voting system</li> <li><a href="http://jeffdavidsondesign.com/" rel="nofollow" target="_blank">Jeff's consulting website</a></li> <li><a href="https://medium.com/@jeffdavidsond" rel="nofollow" target="_blank">Follow Jeff on Medium</a></li> <li>Follow Jeff on Twitter: <a href="https://twitter.com/jeffdavidsond" rel="nofollow" target="_blank">@jeffdavidsond</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by <a href="http://Userlist.io" rel="nofollow" target="_blank">Userlist.io</a>. This new tool helps SaaS founders get a better understanding of each individual user journey, and send users relevant behavior-based email. To learn more, join the waiting list at <a href="http://userlist.io" rel="nofollow" target="_blank">userlist.io</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 115: The Psychology of Addictive Products with Jeff Davidson

Keith Perhac

"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  SegMetrics — Keith's product Launch — a book by Jeff Walker explaining the Product Launch Formula (PLF) CartHook — a well-known upsell tool How Sean D’Souza Changed Everything I Know About Pricing — Jane's article about pricing tiers Neil Patel's Digital Marketing Blog SegMetrics Blog Wirecutter — a recommendations website Patrick McKenzie — a famous software consultant we're talking about Episode 100: Leveling Up with Patrick McKenzie The Personal MBA — website &amp; book by Josh Kaufman Develop Your Marketing — Keith's website Head over to segmetrics.io/loves/uibreakfast to get your 15% lifetime discount  Today's Sponsor This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>"Build it, and they will come" could not be a bigger lie: an effective launch is crucial to your product success. Our guest today is Keith Perhac, founder of SegMetrics. You'll learn how to turn a few random emails into a cohesive launch experience, "prime the pump" for your product, and measure the outcome — so that you can optimize and iterate.</p> <p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://segmetrics.io/" rel="nofollow" target="_blank">SegMetrics</a> — Keith's product</li> <li><a href="https://www.amazon.com/dp/B00NJXK2VW/ref=cm_sw_em_r_mt_dp_U_ZjtfDb8AZ0RTJ" rel="nofollow" target="_blank">Launch</a> — a book by Jeff Walker explaining the Product Launch Formula (PLF)</li> <li><a href="http://carthook.com/" rel="nofollow" target="_blank">CartHook</a> — a well-known upsell tool</li> <li><a href="https://uibreakfast.com/sean-dsouza-pricing/" rel="nofollow" target="_blank">How Sean D’Souza Changed Everything I Know About Pricing</a> — Jane's article about pricing tiers</li> <li><a href="https://neilpatel.com/blog/" rel="nofollow" target="_blank">Neil Patel's Digital Marketing Blog</a></li> <li><a href="https://segmetrics.io/articles/" rel="nofollow" target="_blank">SegMetrics Blog</a></li> <li><a href="https://thewirecutter.com/" rel="nofollow" target="_blank">Wirecutter</a> — a recommendations website</li> <li><a href="https://www.kalzumeus.com/" rel="nofollow" target="_blank">Patrick McKenzie</a> — a famous software consultant we're talking about</li> <li><a href="https://uibreakfast.com/100-leveling-patrick-mckenzie/" rel="nofollow" target="_blank">Episode 100: Leveling Up with Patrick McKenzie</a></li> <li><a href="https://personalmba.com/" rel="nofollow" target="_blank">The Personal MBA</a> — website &amp; book by Josh Kaufman</li> <li><a href="https://developyourmarketing.com/" rel="nofollow" target="_blank">Develop Your Marketing</a> — Keith's website</li> <li>Head over to <a href="https://segmetrics.io/loves/uibreakfast" rel="nofollow" target="_blank">segmetrics.io/loves/uibreakfast</a> to get your 15% lifetime discount</li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast" rel="nofollow" target="_blank">airtable.com/uibreakfast</a></p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 141: Launch Best Practices with Keith Perhac

Els Aerts

We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  AGConsult — Els' agency Identifying Customer Top Tasks — an article by Gerry McGovern Treejack, OptimalSort — tools by Optimal Workshop for tree testing and card sorting Balsamiq, Axure, InVision — prototyping tools Information Scent — a definition at Optimizely Glossary Navigation versus search — Els' article GOV.UK — a good website example without top navigation Jakob Nielsen, Jared Spool, Gerry McGovern — usability authorities to follow CTAConf 2018 — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada) Follow Els on Twitter: @els_aerts Get €200 off user research training by AGConsult Academy using promocode UIBREAKFAST (valid until June 31, 2018)  Today's Sponsor This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>We've been building websites for decades, yet each project imposes new challenges when it comes to navigation. Our guest today is Els Aerts — a famous usability expert, speaker, and co-founder of AGConsult. We talk about the core principles behind effective navigation, how to figure out what information deserves the spotlight, and how to avoid common pitfalls. You'll also learn how to deal with navigation challenges in different industries: government websites, ecommerce, and SaaS.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="http://www.agconsult.com/en" rel="nofollow" target="_blank">AGConsult</a> — Els' agency</li> <li><a href="https://medium.com/@gerrymcgovern/identifying-customer-top-tasks-ee228206b6ed" rel="nofollow" target="_blank">Identifying Customer Top Tasks</a> — an article by Gerry McGovern</li> <li><a href="https://www.optimalworkshop.com/treejack" rel="nofollow" target="_blank">Treejack</a>, <a href="https://www.optimalworkshop.com/optimalsort" rel="nofollow" target="_blank">OptimalSort</a> — tools by Optimal Workshop for tree testing and card sorting</li> <li><a href="http://balsamiq.com/" rel="nofollow" target="_blank">Balsamiq</a>, <a href="https://www.axure.com/" rel="nofollow" target="_blank">Axure</a>, <a href="http://invisionapp.com/" rel="nofollow" target="_blank">InVision</a> — prototyping tools</li> <li><a href="https://www.optimizely.com/optimization-glossary/information-scent/" rel="nofollow" target="_blank">Information Scent</a> — a definition at Optimizely Glossary</li> <li><a href="http://www.agconsult.com/en/usability-blog/navigation-versus-search" rel="nofollow" target="_blank">Navigation versus search</a> — Els' article</li> <li><a href="https://www.gov.uk/" rel="nofollow" target="_blank">GOV.UK</a> — a good website example without top navigation</li> <li><a href="https://www.nn-group.com" rel="nofollow" target="_blank">Jakob Nielsen</a>, <a href="https://www.uie.com/brainsparks/" rel="nofollow" target="_blank">Jared Spool</a>, <a href="http://gerrymcgovern.com/" rel="nofollow" target="_blank">Gerry McGovern</a> — usability authorities to follow</li> <li><a href="https://calltoactionconference.unbounce.com/" rel="nofollow" target="_blank">CTAConf 2018</a> — one of the upcoming conferences where Els will give a talk (August 27-29, 2018 in Vancouver, Canada)</li> <li>Follow Els on Twitter: <a href="https://twitter.com/els_aerts" rel="nofollow" target="_blank">@els_aerts</a></li> <li><a href="https://academie.agconsult.com/en/" rel="nofollow" target="_blank">Get €200 off user research training by AGConsult Academy</a> using promocode UIBREAKFAST (valid until June 31, 2018)</li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Balsamiq. This super easy-to-use wireframing tool can help you and your team get user interface ideas down before you start coding or sweating the details on fancier tools. Try it free for 30 days at <a href="https://balsamiq.cloud" rel="nofollow" target="_blank">balsamiq.cloud</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 111: Effective Website Navigation with Els Aerts

Samuel Hulick

Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesUserOnboard — Samuel's websiteThe Elements of User Onboarding — Samuel's bookRightMessage — Brennan Dunn's personalization toolBaremetrics Demo — a live sample dashboard with their own real dataPublishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPREpisode 30: Describing Customer Motivation (Jobs to Be Done) with Eric WhiteThe Anatomy of a Six-Figure Email Course — an extensive article by Brennan DunnUser Onboarding Best Practices — some of Samuel's best articles on user onboardingFollow Samuel on Twitter: @SamuelHulickToday's SponsorThis episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at feedier.com/uibreakfast, and get your first 3 months free on the Standard plan if you decide to upgrade.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of <a href="http://UserOnboard.com" rel="nofollow" target="_blank">UserOnboard.com</a>. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.</p><p>Podcast feed: subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://www.useronboard.com/" rel="nofollow" target="_blank">UserOnboard</a> — Samuel's website</li><li><a href="https://www.useronboard.com/user-onboarding-ux-design/training/" rel="nofollow" target="_blank">The Elements of User Onboarding</a> — Samuel's book</li><li><a href="https://rightmessage.com/" rel="nofollow" target="_blank">RightMessage</a> — Brennan Dunn's personalization tool</li><li><a href="https://demo.baremetrics.com/" rel="nofollow" target="_blank">Baremetrics Demo</a> — a live sample dashboard with their own real data</li><li><a href="https://baekdal.com/strategy/publishers-havent-realized-just-how-big-a-deal-gdpr-is/" rel="nofollow" target="_blank">Publishers Haven't Realized Just How Big a Deal GDPR is</a> — a good article on GDPR</li><li><a href="https://uibreakfast.com/30-jtbd-eric-white/" rel="nofollow" target="_blank">Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White</a></li><li><a href="https://growthlab.com/anatomy-of-a-six-figure-email-course/" rel="nofollow" target="_blank">The Anatomy of a Six-Figure Email Course</a> — an extensive article by Brennan Dunn</li><li><a href="https://www.useronboard.com/user-onboarding-best-practices/" rel="nofollow" target="_blank">User Onboarding Best Practices</a> — some of Samuel's best articles on user onboarding</li><li>Follow Samuel on Twitter: <a href="https://twitter.com/SamuelHulick" rel="nofollow" target="_blank">@SamuelHulick</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at <a href="http://feedier.com/uibreakfast" rel="nofollow" target="_blank">feedier.com/uibreakfast</a>, and get your first 3 months free on the Standard plan if you decide to upgrade.</p><p>Interested in sponsoring an episode? <a href="https://gum.co/sponsor-uibreakfast" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 103: UX Personalization with Samuel Hulick

Tom Greever

"Selling" your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Bitovi — Tom's company Articulating Design Decisions — Tom's book with O'Reilly Axure — Tom's prototyping tool of choice Designing Modular UI Systems Via Style Guide-Driven Development — article by Adriana De La Cuadra in Smashing Magazine Tom's website Follow Tom on LinkedIn Follow Tom on Twitter: @tomgreever  Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>"Selling" your work to team members and stakeholders is a huge part of designer's success. Today we're digging deeper into this topic with Tom Greever, UX director at Bitovi and the author of Articulating Design Decisions. You'll learn how to communicate your decisions to all parties involved, present your work effectively, and deal with challenges like unfriendly managers or committees.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://www.bitovi.com/" rel="nofollow" target="_blank">Bitovi</a> — Tom's company</li> <li><a href="http://a.co/fqiGzNQ" rel="nofollow" target="_blank">Articulating Design Decisions</a> — Tom's book with O'Reilly</li> <li><a href="https://www.axure.com/" rel="nofollow" target="_blank">Axure</a> — Tom's prototyping tool of choice</li> <li><a href="https://www.smashingmagazine.com/2016/06/designing-modular-ui-systems-via-style-guide-driven-development/" rel="nofollow" target="_blank">Designing Modular UI Systems Via Style Guide-Driven Development</a> — article by Adriana De La Cuadra in Smashing Magazine</li> <li><a href="http://tomgreever.com/" rel="nofollow" target="_blank">Tom's website</a></li> <li><a href="https://www.linkedin.com/in/tom-greever-32310157/" rel="nofollow" target="_blank">Follow Tom on LinkedIn</a></li> <li>Follow Tom on Twitter: <a href="https://twitter.com/tomgreever" rel="nofollow" target="_blank">@tomgreever</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, revise, and get honest feedback on. Try it free for 30 days at <a href="http://balsamiq.com/" rel="nofollow" target="_blank">balsamiq.com</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 70: Articulating Design Decisions with Tom Greever

Victor Yocco

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker &amp; author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app. Show Notes  Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy Stanford Persuasive Tech Lab The Fogg's Behavior Model Influence at Work — website of Dr. Robert Cialdini Social identity theory (via Wikipedia) The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza Yocco UX — Victor's website Send an email to Victor: victoryocco@gmail.com Follow Victor on Twitter: @VictorYocco

<p>How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker &amp; author of the upcoming book <em>Design for the Mind.</em> He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app.</p> <h2>Show Notes</h2> <ul> <li><a href="https://www.manning.com/books/design-for-the-mind" rel="nofollow" target="_blank"><em>Design for the Mind: Seven Psychological Principles of Persuasive Design</em></a> — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy</li> <li><a href="http://captology.stanford.edu/" rel="nofollow" target="_blank">Stanford Persuasive Tech Lab</a></li> <li><a href="http://www.behaviormodel.org/" rel="nofollow" target="_blank">The Fogg's Behavior Model</a></li> <li><a href="https://www.influenceatwork.com/" rel="nofollow" target="_blank">Influence at Work</a> — website of Dr. Robert Cialdini</li> <li><a href="https://en.wikipedia.org/wiki/Social_identity_theory" rel="nofollow" target="_blank">Social identity theory</a> (via Wikipedia)</li> <li><a href="https://amzn.com/B00COQFUNU" rel="nofollow" target="_blank"><em>The Brain Audit: Why Customers Buy (And Why They Don't)</em></a> — book by Sean D'Souza</li> <li><a href="http://www.victoryocco.com/" rel="nofollow" target="_blank">Yocco UX</a> — Victor's website</li> <li>Send an email to Victor: <a href="mailto:victoryocco@gmail.com">victoryocco@gmail.com</a></li> <li>Follow Victor on Twitter: <a href="https://twitter.com/VictorYocco" rel="nofollow" target="_blank">@VictorYocco</a></li></ul>

Episode 28: Psychological Principles of Persuasive Design with Victor Yocco

James Christie

Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design &amp; code, and much more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  SustainableUX — event &amp; community we're talking about MadPow — a design agency where James works #ClickClean — reports by Greenpeace stating which companies use renewable energy (and which don't) Sustainable Web Design — James's famous article on A List Apart Squoosh — an in-browser tool for optimizing images Code as Craft — a blog by Etsy's engineering team Susty — the lightest WP theme B Corporations — a certification system for social and environmental performance Wholegrain Digital — an agency in London  focused on sustainability SustainableUX on YouTube Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler Energy Efficiency and the P2P Web with Jordyn Bonds Future Ethics with Cennydd Bowles James's newsletter on Sustainable UX Follow James on Twitter: @JC_UX, @SustainableUX  Today's Sponsor This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at airtable.com/uibreakfast. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Environmental impact of the software industry is unbelievable. Luckily, there are people and companies who want to make a practical difference against global warming (as well as educate others). Our guest today is James Christie, an experience designer and founder of SustainableUX. You'll learn how to make sustainable choices about the way you work, what service providers you choose, how you design &amp; code, and much more.</p> <p><em>Podcast feed:</em> subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://sustainableux.com/" rel="nofollow" target="_blank">SustainableUX</a> — event &amp; community we're talking about</li> <li><a href="https://madpow.com/" rel="nofollow" target="_blank">MadPow</a> — a design agency where James works</li> <li><a href="http://www.clickclean.org/international/en/" rel="nofollow" target="_blank">#ClickClean</a> — reports by Greenpeace stating which companies use renewable energy (and which don't)</li> <li><a href="https://alistapart.com/article/sustainable-web-design/" rel="nofollow" target="_blank">Sustainable Web Design</a> — James's famous article on A List Apart</li> <li><a href="https://squoosh.app/" rel="nofollow" target="_blank">Squoosh</a> — an in-browser tool for optimizing images</li> <li><a href="https://codeascraft.com/" rel="nofollow" target="_blank">Code as Craft</a> — a blog by Etsy's engineering team</li> <li><a href="https://sustywp.com/" rel="nofollow" target="_blank">Susty</a> — the lightest WP theme</li> <li><a href="https://bcorporation.net/about-b-corps" rel="nofollow" target="_blank">B Corporations</a> — a certification system for social and environmental performance</li> <li><a href="https://www.wholegraindigital.com/" rel="nofollow" target="_blank">Wholegrain Digital</a> — an agency in London  focused on sustainability</li> <li><a href="https://www.youtube.com/channel/UCoS21NU8QBB0FcUwijfS49A" rel="nofollow" target="_blank">SustainableUX on YouTube</a></li> <li><a href="https://www.youtube.com/watch?v=7BJsDjFW8zE" rel="nofollow" target="_blank">Sustaining Change: Psychology-Based Tips for Maintaining Your Momentum, with Amy Bucher</a></li> <li><a href="https://www.youtube.com/watch?v=d8aB-1yd0ZY" rel="nofollow" target="_blank">Beaver Dams, Ants, and Spiders: Tapping into a New Solution Space, with Michelle Fehler</a></li> <li><a href="https://www.youtube.com/watch?v=nnWqtkwFzac" rel="nofollow" target="_blank">Energy Efficiency and the P2P Web with Jordyn Bonds</a></li> <li><a href="https://www.youtube.com/watch?v=P-d3d8DgqVA" rel="nofollow" target="_blank">Future Ethics with Cennydd Bowles</a></li> <li><a href="https://tinyletter.com/SustainableUX" rel="nofollow" target="_blank">James's newsletter on Sustainable UX</a></li> <li>Follow James on Twitter: <a href="https://twitter.com/JC_UX" rel="nofollow" target="_blank">@JC_UX</a>, <a href="https://twitter.com/SustainableUX" rel="nofollow" target="_blank">@SustainableUX</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Airtable. With Airtable, you and your team can ideate, organize, and execute on your ambitious product vision in a single place. Quickly glance at the high level progress of all your initiatives, or drill into any of the specific details to understand how to unblock projects. Receive $50 in credit by signing up at <a href="https://airtable.com/uibreakfast" rel="nofollow" target="_blank">airtable.com/uibreakfast</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 140: Sustainable UX with James Christie

Adam Wathan

Steve Schoger

Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesRefactoring UI — team's project we're talking aboutTailwind CSS — Adam's project, a CSS framework for rapid UI developmentThings — a popular to-do app, one of the examples of great design7 Practical Tips for Cheating at Design — one of the team's most successful articlesScreenFlow — a popular tool for screen recording and video editingWatch Refactoring UI on YouTubeGet the Refactoring UI bookFollow Adam and Steve on Twitter: @adamwathan, @steveschogerToday's SponsorThis episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.</p><p>Podcast feed: subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://refactoringui.com/" rel="nofollow" target="_blank">Refactoring UI</a> — team's project we're talking about</li><li><a href="https://tailwindcss.com/" rel="nofollow" target="_blank">Tailwind CSS</a> — Adam's project, a CSS framework for rapid UI development</li><li><a href="https://culturedcode.com/things/" rel="nofollow" target="_blank">Things</a> — a popular to-do app, one of the examples of great design</li><li><a href="https://medium.com/refactoring-ui/7-practical-tips-for-cheating-at-design-40c736799886" rel="nofollow" target="_blank">7 Practical Tips for Cheating at Design</a> — one of the team's most successful articles</li><li><a href="https://www.telestream.net/screenflow/" rel="nofollow" target="_blank">ScreenFlow</a> — a popular tool for screen recording and video editing</li><li><a href="https://www.youtube.com/channel/UCxqiDtkXtOCNJdckODHk9YA" rel="nofollow" target="_blank">Watch Refactoring UI</a> on YouTube</li><li><a href="https://refactoringui.com/book/" rel="nofollow" target="_blank">Get the Refactoring UI book</a></li><li>Follow Adam and Steve on Twitter: <a href="https://twitter.com/adamwathan" rel="nofollow" target="_blank">@adamwathan</a>, <a href="https://twitter.com/steveschoger" rel="nofollow" target="_blank">@steveschoger</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Have you ever wondered how top companies ship new features so quickly? Or have you ever struggled to get that awesome UX and UI you were going for? That’s where Lightmatter comes in. They act as a direct extension of design and development teams at some of the world’s top companies. Whether your company needs a new brand, website, or app, they can help. Check them out at <a href="https://lightmatter.com/uibreakfast" rel="nofollow" target="_blank">lightmatter.com/uibreakfast</a> to learn more.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 154: Refactoring UI with Adam Wathan and Steve Schoger

Yuval Keshtcher

With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  UX Writing Hub — Yuval's website Shopify Content Style Guide Mailchimp Content Style Guide Episode 59: International UX with Joe Leech Episode 96: Building a Global Customer Base with Ed Freyfogle Userlist.io — Jane's SaaS product The Three-Hour Brand Sprint — a framework by Jake Knapp John Saito — UX writer at Dropbox Writing guidelines for Material Design Microcopy &amp; UX Writing — Yuval's Facebook community Follow Yuval on Twitter: @KeshYuval Ask Yuval any questions at yuval@uxwritinghub.com  Today's Sponsor This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to abstract.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>With all technology available, words remain our #1 design tool for creating engaging experiences. How do you write an interface? Our guest today is Yuval Keshtcher, founder of UX Writing Hub. You'll learn about the craft of UX writing, how to define the voice and tone of your product, and how to capture it in a content style guide — like big brands do.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="http://uxwritinghub.com/" rel="nofollow" target="_blank">UX Writing Hub</a> — Yuval's website</li> <li><a href="https://polaris.shopify.com/content/product-content" rel="nofollow" target="_blank">Shopify Content Style Guide</a></li> <li><a href="https://styleguide.mailchimp.com/" rel="nofollow" target="_blank">Mailchimp Content Style Guide</a></li> <li><a href="https://uibreakfast.com/59-international-ux-joe-leech/" rel="nofollow" target="_blank">Episode 59: International UX with Joe Leech</a></li> <li><a href="https://uibreakfast.com/96-building-global-customer-base-ed-freyfogle/" rel="nofollow" target="_blank">Episode 96: Building a Global Customer Base with Ed Freyfogle</a></li> <li><a href="https://userlist.io" rel="nofollow" target="_blank">Userlist.io</a> — Jane's SaaS product</li> <li><a href="https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a" rel="nofollow" target="_blank">The Three-Hour Brand Sprint</a> — a framework by Jake Knapp</li> <li><a href="https://medium.com/@jsaito" rel="nofollow" target="_blank">John Saito</a> — UX writer at Dropbox</li> <li><a href="https://material.io/design/communication/writing.html" rel="nofollow" target="_blank">Writing guidelines for Material Design</a></li> <li><a href="https://www.facebook.com/groups/microcopy/" rel="nofollow" target="_blank">Microcopy &amp; UX Writing</a> — Yuval's Facebook community</li> <li>Follow Yuval on Twitter: <a href="https://twitter.com/KeshYuval" rel="nofollow" target="_blank">@KeshYuval</a></li> <li>Ask Yuval any questions at <a href="mailto:yuval@uxwritinghub.com">yuval@uxwritinghub.com</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Abstract — design workflow management for product design teams using Sketch. No more searching for the right version of the file, exporting and importing between tools, or trying to consolidate feedback. Now everything is in one place! Sign your team up for a free 30-day trial today by heading over to <a href="https://www.abstract.com" rel="nofollow" target="_blank">abstract.com</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 134: UX Writing with Yuval Keshtcher

Khoi Vinh

What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Adobe XD — Adobe's latest UX design tool The Design of Everyday Things — a book by Don Norman Co.Design, Quartz — resources recommended by Khoi Subtraction — Khoi's website Follow Khoi on Twitter: @khoi  Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>What does the present of design look like? What does the future hold for us? Our special guest today is Khoi Vinh, the Principal Designer at Adobe. We talk about the evolution of UX industry over the last few years, as well as modern UX tools, trends, issues, and resources.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="http://www.adobe.com/products/xd.html" rel="nofollow" target="_blank">Adobe XD</a> — Adobe's latest UX design tool</li> <li><a href="http://a.co/gKRRfm7" rel="nofollow" target="_blank">The Design of Everyday Things</a> — a book by Don Norman</li> <li><a href="https://www.fastcodesign.com/" rel="nofollow" target="_blank">Co.Design</a>, <a href="https://qz.com/" rel="nofollow" target="_blank">Quartz</a> — resources recommended by Khoi</li> <li><a href="https://www.subtraction.com/" rel="nofollow" target="_blank">Subtraction</a> — Khoi's website</li> <li>Follow Khoi on Twitter: <a href="https://twitter.com/khoi" rel="nofollow" target="_blank">@khoi</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com" rel="nofollow" target="_blank">tinyreminder.com</a></p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 86: The Future of UX with Khoi Vinh

Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDemandMaven — Asia's companyMake Your Pirate Metrics Actionable — an article about Dave McClure's Pirate MetricsAhrefs — a tool that successfully implements a paid $7 trialEpisode 142: Game Thinking with Amy Jo KimThe Beginner’s Guide to Gmail Ads — an article by Neil PatelFollow Asia on LinkedInFollow Asia on Twitter: @AsiaMatosUse promocode UIBREAKFAST to get Asia's marketing strategy call entirely freeToday's SponsorThis episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.Interested in sponsoring an episode? Learn more here. Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.</p><p>Podcast feed: subscribe to <a href="https://feeds.simplecast.com/4MvgQ73R" rel="nofollow" target="_blank">https://feeds.simplecast.com/4MvgQ73R</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="https://demandmaven.io/" rel="nofollow" target="_blank">DemandMaven</a> — Asia's company</li><li><a href="https://amplitude.com/blog/2016/02/25/actionable-pirate-metrics" rel="nofollow" target="_blank">Make Your Pirate Metrics Actionable</a> — an article about Dave McClure's Pirate Metrics</li><li><a href="https://ahrefs.com/" rel="nofollow" target="_blank">Ahrefs</a> — a tool that successfully implements a paid $7 trial</li><li><a href="https://uibreakfast.com/142-game-thinking-with-amy-jo-kim/" rel="nofollow" target="_blank">Episode 142: Game Thinking with Amy Jo Kim</a></li><li><a href="https://neilpatel.com/blog/the-beginners-guide-to-gmail-ads/" rel="nofollow" target="_blank">The Beginner’s Guide to Gmail Ads</a> — an article by Neil Patel</li><li><a href="https://www.linkedin.com/in/asiamatos" rel="nofollow" target="_blank">Follow Asia on LinkedIn</a></li><li>Follow Asia on Twitter: <a href="https://twitter.com/AsiaMatos" rel="nofollow" target="_blank">@AsiaMatos</a></li><li>Use promocode UIBREAKFAST to get Asia's <a href="https://demandmaven.io/services/marketing-strategy-call/" rel="nofollow" target="_blank">marketing strategy call</a> entirely free</li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at <a href="https://lightmatter.com/uibreakfast" rel="nofollow" target="_blank">lightmatter.com/uibreakfast</a> to learn more.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a> </p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 153: Your First 100 Customers with Asia Matos

Rafal Tomal

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger) typespiration.com — Rafal's typography project The Essential Web Design Handbook — Rafal's book on designing websites Hack Your Design — Rafal's new book with Chris Garrett Museo Sans, Merriweather — some of Rafal's favorite web fonts Acumin Pro, Roboto — some of Jane's favorite web fonts Streamline Icons, Symbolset, Dutchicon — our favorite icon resources Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal Rafal's website (some amazing illustrations there) Follow Rafal on Dribbble Follow Rafal on Twitter: @RafalTomal Get 20% off Rafal's book  Today's Sponsor This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="http://rainmakerdigital.com/" rel="nofollow" target="_blank">Rainmaker Digital</a> — Rafal's company (also <a href="https://www.studiopress.com/" rel="nofollow" target="_blank">StudioPress</a>, <a href="https://www.copyblogger.com/" rel="nofollow" target="_blank">Copyblogger</a>)</li> <li><a href="http://typespiration.com/" rel="nofollow" target="_blank">typespiration.com</a> — Rafal's typography project</li> <li><a href="http://rafaltomal.com/ebook" rel="nofollow" target="_blank">The Essential Web Design Handbook</a> — Rafal's book on designing websites</li> <li><a href="http://hackyourdesign.com/" rel="nofollow" target="_blank">Hack Your Design</a> — Rafal's new book with Chris Garrett</li> <li><a href="https://typekit.com/fonts/museo-sans" rel="nofollow" target="_blank">Museo Sans</a>, <a href="https://fonts.google.com/specimen/Merriweather" rel="nofollow" target="_blank">Merriweather</a> — some of Rafal's favorite web fonts</li> <li><a href="https://typekit.com/fonts/acumin" rel="nofollow" target="_blank">Acumin Pro</a>, <a href="https://fonts.google.com/specimen/Roboto" rel="nofollow" target="_blank">Roboto</a> — some of Jane's favorite web fonts</li> <li><a href="http://www.streamlineicons.com/" rel="nofollow" target="_blank">Streamline Icons</a>, <a href="http://symbolset.com/" rel="nofollow" target="_blank">Symbolset</a>, <a href="https://dutchicon.com/" rel="nofollow" target="_blank">Dutchicon</a> — our favorite icon resources</li> <li><a href="https://www.typewolf.com/" rel="nofollow" target="_blank">Typewolf</a> — a typography project by Jeremiah Shoaf that inspired Rafal</li> <li><a href="http://rafaltomal.com/" rel="nofollow" target="_blank">Rafal's website</a> (some amazing illustrations there)</li> <li><a href="https://dribbble.com/rafaltomal" rel="nofollow" target="_blank">Follow Rafal on Dribbble</a></li> <li>Follow Rafal on Twitter: <a href="https://twitter.com/RafalTomal" rel="nofollow" target="_blank">@RafalTomal</a></li> <li><a href="http://rafaltomal.com/coupon/ui-breakfast/" rel="nofollow" target="_blank">Get 20% off Rafal's book</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by <a href="http://balsamiq.com/" rel="nofollow" target="_blank">Balsamiq Mockups</a>. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at <a href="http://balsamiq.com/" rel="nofollow" target="_blank">balsamiq.com</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 79: Typography in UI Design with Rafal Tomal

Dan Nessler

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Hinderling Volkart — Dan's company 6 storytelling principles to improve your UX — Dan's article we're talking about How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?" Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower Emotional Design — a book by Don Normal Episode 82: Healthy Ending Experiences with Joe Macleod Ends. — a book by Joe Macleod on ending experiences Medium, Dribbble — great places for sharing work The FWA, Awwwards — the most famous award websites Dan's website Follow Dan on Medium Follow Dan on Twitter: @nessie420  Today's Sponsor This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at tinyreminder.com Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how. Recommend a Guest I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.

<p>Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="http://www.hinderlingvolkart.com/" rel="nofollow" target="_blank">Hinderling Volkart</a> — Dan's company</li> <li><a href="https://uxdesign.cc/6-storytelling-principles-to-improve-your-ux-737f0fc34261" rel="nofollow" target="_blank">6 storytelling principles to improve your UX</a> — Dan's article we're talking about</li> <li><a href="https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action" rel="nofollow" target="_blank">How great leaders inspire action</a> — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?"</li> <li><a href="https://www.useronboard.com/features-vs-benefits/" rel="nofollow" target="_blank">Features vs. Benefits</a> — a UX metaphor by Samuel Hulick featuring Mario and the flower</li> <li><a href="http://a.co/hcBm8oL" rel="nofollow" target="_blank">Emotional Design</a> — a book by Don Normal</li> <li><a href="https://uibreakfast.com/82-healthy-ending-experiences-joe-macleod/" rel="nofollow" target="_blank">Episode 82: Healthy Ending Experiences with Joe Macleod</a></li> <li><a href="http://a.co/j2Mdp3x" rel="nofollow" target="_blank">Ends.</a> — a book by Joe Macleod on ending experiences</li> <li><a href="https://medium.com/" rel="nofollow" target="_blank">Medium</a>, <a href="https://dribbble.com/" rel="nofollow" target="_blank">Dribbble</a> — great places for sharing work</li> <li><a href="https://thefwa.com/" rel="nofollow" target="_blank">The FWA</a>, <a href="https://www.awwwards.com/" rel="nofollow" target="_blank">Awwwards</a> — the most famous award websites</li> <li><a href="https://www.dannessler.com/" rel="nofollow" target="_blank">Dan's website</a></li> <li><a href="https://medium.com/@dan.nessler" rel="nofollow" target="_blank">Follow Dan on Medium</a></li> <li>Follow Dan on Twitter: <a href="https://twitter.com/nessie420" rel="nofollow" target="_blank">@nessie420</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Tiny Reminder. Tired of nagging people? Build a simple form, set a reminder schedule, and add recipients. We'll keep sending reminders until they submit a response, providing you peace of mind. Sign up free at <a href="http://tinyreminder.com" rel="nofollow" target="_blank">tinyreminder.com</a></p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p> <h2>Recommend a Guest</h2> <p>I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please <a href="http://uibreakfast.com/contact" rel="nofollow" target="_blank">email me</a> with your ideas. Let me know what they do and what topic they could talk about.</p>

Episode 84: Storytelling in UX with Dan Nessler

Tomas Laurinavicius

What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Despreneur Magazine — Tomas's previous project, now acquired Mobile Design Book — Tomas's book with Paula Borowska Tomas's interview series featuring Paul Jarvis, Jason Zook, Patricia Parkinson (polymath), Nat Eliason, Matiss Ansviesulis 16 Personalities — awesome free personality test Tomas's website Tomas's newsletter Follow Tomas on Twitter: @tomaslau  Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>What lifestyle allows you to create your best work? What kind of habits can you adopt? Today our special guest is Tomas Laurinavicius, a famous lifestyle entrepreneur and blogger. We discuss his lifestyle choices and routines, common challenges, and what anyone can do right now to become more productive.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://despreneur.com/blog/" rel="nofollow" target="_blank">Despreneur Magazine</a> — Tomas's previous project, now acquired</li> <li><a href="http://mobiledesignbook.com/" rel="nofollow" target="_blank">Mobile Design Book</a> — Tomas's book with Paula Borowska</li> <li>Tomas's interview series featuring <a href="https://tomaslau.com/paul-jarvis/" rel="nofollow" target="_blank">Paul Jarvis</a>, <a href="https://tomaslau.com/jason-zook/" rel="nofollow" target="_blank">Jason Zook</a>, <a href="https://tomaslau.com/patricia-parkinson/" rel="nofollow" target="_blank">Patricia Parkinson</a> (polymath), <a href="https://tomaslau.com/nat-eliason/" rel="nofollow" target="_blank">Nat Eliason</a>, <a href="https://tomaslau.com/matiss-ansviesulis/" rel="nofollow" target="_blank">Matiss Ansviesulis</a></li> <li><a href="http://16personalities.com/" rel="nofollow" target="_blank">16 Personalities</a> — awesome free personality test</li> <li><a href="https://tomaslau.com/" rel="nofollow" target="_blank">Tomas's website</a></li> <li><a href="https://tomaslau.com/newsletter/" rel="nofollow" target="_blank">Tomas's newsletter</a></li> <li>Follow Tomas on Twitter: <a href="https://twitter.com/tomaslau" rel="nofollow" target="_blank">@tomaslau</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually especially if you’re not a numbers person.</p> <p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast" rel="nofollow" target="_blank">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 72: Creative Habits and Routines with Tomas Laurinavicius

Ferdinand Vogler

Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Allergolink — Ferdinand's product Your logo is copied — Ferdinand's article on the topic Logo Modernism — a book by Jens Müller and R. Roger Remington Everything is a Remix — video series by Kirby Ferguson Hunter S. Thompson Typed Out The Great Gatsby &amp; A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters Dieter Rams: 10 Timeless Commandments for Good Design Ferdinand's website Follow Ferdinand on Twitter: @ferdinandvogler  Today's Sponsor This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at balsamiq.cloud Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Everything has been done before. But where is that fine line between getting inspiration, copying, and downright stealing? Our guest today is Ferdinand Vogler, a product designer who specializes in digital experiences. We discuss the ethical side of repurposing design ideas, how copying can help designers master their craft, and why you shouldn't be afraid of repeating yourself in your own work.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://ferdinandvogler.com/projects/allergolink/" rel="nofollow" target="_blank">Allergolink</a> — Ferdinand's product</li> <li><a href="https://ferdinandvogler.com/articles/your-logo-is-copied/" rel="nofollow" target="_blank">Your logo is copied</a> — Ferdinand's article on the topic</li> <li><a href="http://a.co/cJSwodx" rel="nofollow" target="_blank">Logo Modernism</a> — a book by Jens Müller and R. Roger Remington</li> <li><a href="http://www.everythingisaremix.info/" rel="nofollow" target="_blank">Everything is a Remix</a> — video series by Kirby Ferguson</li> <li><a href="http://www.openculture.com/2017/06/hunter-s-thompson-typed-out-the-great-gatsby-farewell-to-arms.html" rel="nofollow" target="_blank">Hunter S. Thompson Typed Out The Great Gatsby &amp; A Farewell to Arms Word for Word: A Method for Learning How to Write Like the Masters</a></li> <li><a href="https://www.interaction-design.org/literature/article/dieter-rams-10-timeless-commandments-for-good-design" rel="nofollow" target="_blank">Dieter Rams: 10 Timeless Commandments for Good Design</a></li> <li><a href="https://ferdinandvogler.com/" rel="nofollow" target="_blank">Ferdinand's website</a></li> <li>Follow Ferdinand on Twitter: <a href="https://twitter.com/ferdinandvogler" rel="nofollow" target="_blank">@ferdinandvogler</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Balsamiq. They just came up with a new web app called Balsamiq Cloud. It's the best tool for fast, approachable, collaborative wireframing. You can capture ideas, collaborate on designs, and get everyone on board. Check it out for yourself — try it free for 30 days at <a href="https://balsamiq.cloud/" rel="nofollow" target="_blank">balsamiq.cloud</a></p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 93: Copying vs Stealing with Ferdinand Vogler

David Pasztor

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  UX Studio — David's company Product Design — David's book on designing digital products Designing Web Usability — a classic book by Jakob Nielsen UX in Product Roadmaps: How to plan your design activities? — David's article Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design Follow David on Twitter: @pasztordavid  Today's Sponsor This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person. FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://uxstudioteam.com/" rel="nofollow" target="_blank">UX Studio</a> — David's company</li> <li><a href="https://uxstudioteam.com/product-design-book/" rel="nofollow" target="_blank">Product Design</a> — David's book on designing digital products</li> <li><a href="http://a.co/fsZgodp" rel="nofollow" target="_blank">Designing Web Usability</a> — a classic book by Jakob Nielsen</li> <li><a href="https://uxstudioteam.com/ux-blog/ux-roadmap/" rel="nofollow" target="_blank">UX in Product Roadmaps: How to plan your design activities?</a> — David's article</li> <li><a href="http://trello.com/" rel="nofollow" target="_blank">Trello</a>, <a href="https://www.atlassian.com/software/jira" rel="nofollow" target="_blank">Jira</a>, <a href="https://www.atlassian.com/software/confluence" rel="nofollow" target="_blank">Confluence</a>, <a href="https://www.aha.io/" rel="nofollow" target="_blank">Aha!</a>, <a href="https://www.prodpad.com/" rel="nofollow" target="_blank">ProdPad</a>, <a href="http://asana.com/" rel="nofollow" target="_blank">Asana</a>, <a href="http://basecamp.com/" rel="nofollow" target="_blank">Basecamp</a> — planning tools</li> <li><a href="https://www.mindtheproduct.com/" rel="nofollow" target="_blank">Mind the Product</a>, <a href="https://svpg.com/articles/" rel="nofollow" target="_blank">Insights Blog by Silicon Valley Product Group</a> (by Marty Cagan) — great resources on product design</li> <li>Follow David on Twitter: <a href="https://twitter.com/pasztordavid" rel="nofollow" target="_blank">@pasztordavid</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person.</p> <p>FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to <a href="https://freshbooks.com/uibreakfast" rel="nofollow" target="_blank">freshbooks.com/uibreakfast</a> and enter UI BREAKFAST in the “How Did You Hear About Us?” section.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 77: UX Roadmapping with David Pasztor

Kurt Schmidt

Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesFoundry — Kurt's agency we're talking aboutThe Schmidt List — Kurt's podcastAdobe Illustrator, Sketch, InVision, Adobe XD — tools for prototyping and UI/UX designADA Compliance — standards for accessible designZURB Foundation — a famous framework originating from an agencyAha!, Trello, Jira, Slack — tools for product &amp; project managementFollow Kurt on LinkedInFollow Kurt on Twitter: @KRTSToday's SponsorThis episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>Building a product is never a simple linear process, not to mention processes in large UX teams. Our guest today is Kurt Shmidt, the president of Foundry and host of The Schmidt List podcast. You'll learn what makes a good design team, what tools and methods are available, how to distribute tasks and make smooth transitions between different project stages.</p><p>Podcast feed: subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p><h2>Show Notes</h2><ul><li><a href="http://www.foundrymakes.com/" rel="nofollow" target="_blank">Foundry</a> — Kurt's agency we're talking about</li><li><a href="https://www.schmidt-list.com/" rel="nofollow" target="_blank">The Schmidt List</a> — Kurt's podcast</li><li><a href="http://www.adobe.com/products/illustrator.html" rel="nofollow" target="_blank">Adobe Illustrator</a>, <a href="https://www.sketchapp.com/" rel="nofollow" target="_blank">Sketch</a>, <a href="http://invisionapp.com/" rel="nofollow" target="_blank">InVision</a>, <a href="http://www.adobe.com/products/xd.html" rel="nofollow" target="_blank">Adobe XD</a> — tools for prototyping and UI/UX design</li><li><a href="http://www.ada-compliance.com/" rel="nofollow" target="_blank">ADA Compliance</a> — standards for accessible design</li><li><a href="https://foundation.zurb.com/showcase/about.html" rel="nofollow" target="_blank">ZURB Foundation</a> — a famous framework originating from an agency</li><li><a href="https://www.aha.io" rel="nofollow" target="_blank">Aha!</a>, <a href="http://trello.com/" rel="nofollow" target="_blank">Trello</a>, <a href="https://www.atlassian.com/software/jira" rel="nofollow" target="_blank">Jira</a>, <a href="https://slack.com/" rel="nofollow" target="_blank">Slack</a> — tools for product &amp; project management</li><li><a href="https://www.linkedin.com/in/krtschmidt/" rel="nofollow" target="_blank">Follow Kurt on LinkedIn</a></li><li>Follow Kurt on Twitter: <a href="https://twitter.com/krts" rel="nofollow" target="_blank">@KRTS</a></li></ul><h2>Today's Sponsor</h2><p>This episode is brought to you by Balsamiq — a low-fidelity wireframing tool. Basically it’s like sketching on a whiteboard, but on the computer. The idea is to get the structure of your user interface down before you start coding or sweating the details in Sketch. Try their new web app Balsamiq Cloud free for 30 days at <a href="https://balsamiq.cloud" rel="nofollow" target="_blank">balsamiq.cloud</a>.</p><p>Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 94: Optimizing Processes in a UX Team with Kurt Schmidt

Ben Gremillion

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.Show NotesEvernote, Ulisses — Ben's writing toolsGIF Brewery — a tool for creating GIF illustrations from video filesNaNoWriMo — National Novel Writing MonthStudio by UXPin — free UX design resources for designers and product teamsGrawlix CMS — Ben's product, a tool for comic artistsBen's personal websiteFollow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomixLeave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.</p><p>Podcast feed: subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a> or <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher.</a></p><h2>Show Notes</h2><ul><li><a href="https://evernote.com" rel="nofollow" target="_blank">Evernote</a>, <a href="http://www.ulyssesapp.com/" rel="nofollow" target="_blank">Ulisses</a> — Ben's writing tools</li><li><a href="http://gifbrewery.com/" rel="nofollow" target="_blank">GIF Brewery</a> — a tool for creating GIF illustrations from video files</li><li><a href="https://campnanowrimo.org/" rel="nofollow" target="_blank">NaNoWriMo</a> — National Novel Writing Month</li><li><a href="https://www.uxpin.com/studio/" rel="nofollow" target="_blank">Studio by UXPin</a> — free UX design resources for designers and product teams</li><li><a href="http://www.getgrawlix.com/" rel="nofollow" target="_blank">Grawlix CMS</a> — Ben's product, a tool for comic artists</li><li><a href="http://benthinkin.net/" rel="nofollow" target="_blank">Ben's personal website</a></li><li>Follow Ben on Twitter: <a href="https://twitter.com/ux_benjamin" rel="nofollow" target="_blank">@ux_benjamin</a>, <a href="https://twitter.com/benthinkin" rel="nofollow" target="_blank">@benthinkin</a>, <a href="https://twitter.com/grawlixcomix/" rel="nofollow" target="_blank">@grawlixcomix</a></li></ul><h2>Leave a Review</h2><p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 32: Writing About UI/UX Professionally with Ben Gremillion

Nick Disabato

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Draft — Nick's design consultancy Value Based Design — Nick's upcoming book Episode 36: Research-Driven A/B Testing with Nick Disabato  — Nick's previous episode Cadence &amp; Slang — Nick's book about interaction design Pricing Creativity — a book by Blair Enns What to Learn From Tropicana’s Packaging Redesign Failure? Draft's best case studies Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page) Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs) Mobile First — a book by Luke Wroblewski Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics Sample application form for Draft Revise Give It Five Minutes — an article by Jason Fried Follow Nick on Twitter: @nickd  Today's Sponsor This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

<p>How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.</p> <p><em>Podcast feed:</em> subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>.</p> <h2>Show Notes</h2> <ul> <li><a href="https://draft.nu/" rel="nofollow" target="_blank">Draft</a> — Nick's design consultancy</li> <li><a href="http://valuebaseddesign.org" rel="nofollow" target="_blank">Value Based Design</a> — Nick's upcoming book</li> <li><a href="http://uibreakfast.com/36-research-driven-ab-testing-nick-disabato/" rel="nofollow" target="_blank">Episode 36: Research-Driven A/B Testing with Nick Disabato </a> — Nick's previous episode</li> <li><a href="https://cadence.cc/" rel="nofollow" target="_blank">Cadence &amp; Slang</a> — Nick's book about interaction design</li> <li><a href="https://www.winwithoutpitching.com/pricingcreativity/" rel="nofollow" target="_blank">Pricing Creativity</a> — a book by Blair Enns</li> <li><a href="http://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/" rel="nofollow" target="_blank">What to Learn From Tropicana’s Packaging Redesign Failure?</a></li> <li><a href="https://draft.nu/helped/" rel="nofollow" target="_blank">Draft's best case studies</a></li> <li><a href="https://training.kalzumeus.com/newsletters/archive/dissecting_sales_copy" rel="nofollow" target="_blank">Dissecting Great Sales Copy For Productized Consulting</a> — an article by Patrick McKenzie (including praise for Nick's <a href="https://draft.nu/revise/" rel="nofollow" target="_blank">Draft Revise</a> sales page)</li> <li><a href="https://en.wikipedia.org/wiki/Average_revenue_per_user" rel="nofollow" target="_blank">Average Revenue per User (ARPU)</a>, <a href="https://www.optimizely.com/optimization-glossary/average-order-value/?redir=uk" rel="nofollow" target="_blank">Average Order Value (AOV)</a> — popular key performance indicators (KPIs)</li> <li><a href="https://abookapart.com/products/mobile-first" rel="nofollow" target="_blank">Mobile First</a> — a book by Luke Wroblewski</li> <li><a href="https://blog.kissmetrics.com/" rel="nofollow" target="_blank">Kissmetrics</a>, <a href="http://annielytics.com/" rel="nofollow" target="_blank">Annielytics</a>, <a href="https://conversionxl.com/blog/" rel="nofollow" target="_blank">ConversionXL</a> — great resources to learn about Google Analytics</li> <li><a href="https://draftdesign.wufoo.com/forms/draft-revise-application/" rel="nofollow" target="_blank">Sample application form for Draft Revise</a></li> <li><a href="https://signalvnoise.com/posts/3124-give-it-five-minutes" rel="nofollow" target="_blank">Give It Five Minutes</a> — an article by Jason Fried</li> <li>Follow Nick on Twitter: <a href="https://twitter.com/nickd" rel="nofollow" target="_blank">@nickd</a></li> </ul> <h2>Today's Sponsor</h2> <p>This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at <a href="https://balsamiq.cloud" rel="nofollow" target="_blank">balsamiq.cloud</a>.</p> <p><em>Interested in sponsoring an episode?</em> <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a></p> <h2>Leave a Review</h2> <p>Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a></p>

Episode 98: Value-Based Design with Nick Disabato

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