Cover image of On Brand with Nick Westergaard

On Brand with Nick Westergaard

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leade... Read more

Ranked #1

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Branding and Search: Getting Found vs. Getting Chosen with Ronell Smith

Branding and Search: Getting Found vs. Getting Chosen with Ronell Smith

“I always say it's not that a brand can't be successful. It's that they have already self-selected unsuccessful." As a M... Read more

3 Oct 2016

32mins

Ranked #2

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The Art of Personal Branding with Bryan Kramer

The Art of Personal Branding with Bryan Kramer

“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, a... Read more

9 Feb 2015

47mins

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Ranked #3

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The Psychology of Branding with Kaye Putnam

The Psychology of Branding with Kaye Putnam

“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Ka... Read more

16 Apr 2018

30mins

Ranked #4

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Why Your Brand Is the Sum of Your Digital Touchpoints

Why Your Brand Is the Sum of Your Digital Touchpoints

“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the wo... Read more

16 Feb 2015

50mins

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Ranked #5

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Brand Leadership Through Employee Engagement with Michael Brenner

Brand Leadership Through Employee Engagement with Michael Brenner

“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a th... Read more

3 Jul 2017

30mins

Ranked #6

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Hammering Home Your Brand with Words and Visuals with Laura Ries

Hammering Home Your Brand with Words and Visuals with Laura Ries

“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how b... Read more

26 Feb 2018

38mins

Ranked #7

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How to Listen for Brand Advocates with Mack Collier

How to Listen for Brand Advocates with Mack Collier

"It takes time to cultivate relationships." Mack Collier has been cultivating relationships for a long time. The social ... Read more

5 Jun 2017

34mins

Ranked #8

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How to Rock Your Brand’s Content on LinkedIn with Jason Miller

How to Rock Your Brand’s Content on LinkedIn with Jason Miller

“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion ... Read more

16 Mar 2015

49mins

Ranked #9

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Mastering Your Brand’s Verbal Identity with Al Hussain

Mastering Your Brand’s Verbal Identity with Al Hussain

“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to t... Read more

7 May 2018

32mins

Ranked #10

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Crafting Brand Stories That Sell with Amber Williams

Crafting Brand Stories That Sell with Amber Williams

Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps... Read more

17 Sep 2018

31mins

Ranked #11

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How SEO Can Help You Grow Your Brand with John Jantsch

How SEO Can Help You Grow Your Brand with John Jantsch

“SEO isn’t done unless your done growing.” Growth is something that John Jantsch has helped countless small businesses w... Read more

17 Oct 2016

33mins

Ranked #12

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Crafting Your Brand’s Signature Story with David Aaker

Crafting Your Brand’s Signature Story with David Aaker

"Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand b... Read more

28 May 2018

33mins

Ranked #13

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Branding with Simplicity at Siegel+Gale

Branding with Simplicity at Siegel+Gale

“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel... Read more

6 Apr 2015

50mins

Ranked #14

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Tom Peters on Excellence and Personal Branding

Tom Peters on Excellence and Personal Branding

Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as T... Read more

9 Apr 2018

37mins

Ranked #15

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Designing a Sustainable, Fashion Brand with Hamilton Perkins

Designing a Sustainable, Fashion Brand with Hamilton Perkins

“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while ... Read more

24 Jul 2017

30mins

Ranked #16

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Creating Brand Homes with Experience Expert Christian Lachel

Creating Brand Homes with Experience Expert Christian Lachel

“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that crea... Read more

17 Jul 2017

31mins

Ranked #17

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Game-Changing Brand Strategy with David Aaker

Game-Changing Brand Strategy with David Aaker

“Branding people have not formally gotten into the strategy world.” And vice versa. And that’s a problem according to br... Read more

23 Mar 2020

26mins

Ranked #18

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A Healthcare Branding Prescription from Vince Parry

A Healthcare Branding Prescription from Vince Parry

"Brand identity helps doctors see the patient behind the condition.” Vince Parry has spent his career at the forefront o... Read more

22 May 2017

34mins

Ranked #19

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Connecting Brand Strategy to Business Strategy with Jeff Swystun

Connecting Brand Strategy to Business Strategy with Jeff Swystun

“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories... Read more

1 Jul 2019

33mins

Ranked #20

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The Architecture of Building Brand Intimacy with Mario Natarelli

The Architecture of Building Brand Intimacy with Mario Natarelli

“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 50... Read more

23 Jul 2018

29mins

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