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American Made Beauty

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Where beauty is pretty important

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Where beauty is pretty important

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Feng Shui Beauty

By Billy Yamaguchi - Mar 21 2017
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Melissa has always been on the pulse of what's happening next. Her excitement for energy work is contagious. Great interview, Patty.

Super Informative

By MisterSegal - Oct 13 2016
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Anyone in the beauty industry will love this insider's perspective.

iTunes Ratings

3 Ratings
Average Ratings
3
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Feng Shui Beauty

By Billy Yamaguchi - Mar 21 2017
Read more
Melissa has always been on the pulse of what's happening next. Her excitement for energy work is contagious. Great interview, Patty.

Super Informative

By MisterSegal - Oct 13 2016
Read more
Anyone in the beauty industry will love this insider's perspective.
Cover image of American Made Beauty

American Made Beauty

Updated 3 days ago

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Where beauty is pretty important

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Rank #1: Sophie Uliano-Gorgeous for Good

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Patty’s guest on this episode of RadioAMB has been dubbed by Good Houskeeping, “A Mary Poppins for the new millennium” and Sophie Uliano personifies that description beautifully. A New York Times best-selling author as well as being featured on Oprah’s Earth Day show, where she taught Julia Roberts and Oprah her everyday gorgeously green tips!

Sophie and Patty will be talking about her philosophy for wellness, starting her career as an environmentalist, and how she was able to get more people interested in her cause by focusing on the body through the beauty side of things. Her approach is through Wellness Challenges, a set plan to help people reach physical and mental health goals. She also hosts huge wellness and beauty events, often times to sold-out crowds.

Listen in today 11:00am PST, as Patty and Sophie take a closer look at what it means to be Gorgeously Green and why we think that is important in all things in beauty. Only on Healthylife.net. Visit our website at AmericanMadeBeauty.com for more beauty and wellness inspiration.
Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty I’m patty smoker your host
welcome to radio am beyond healthy life
dotnet here at radio AM AM B we love to
talk about all things beauty which means
that some weeks we go behind the scenes
to tell the secrets behind the making of
health and beauty products and some
weeks we bring you compelling stories
about beauty society health fashion and
well-being and all other sorts of things
we love we hope that you’ll tune in
often and give us your feedback our
program sponsored today is the better
skin company creator of better skin
miracle cream the better skin company
set out to create effective
multi-purpose products at a great price
they believe simplicity and great skin
can go hand-in-hand go to american-made
Beauty calm and look for the better skin
company today I’m excited to welcome my
guest
Sofia Giuliano who is a New York Times
bestselling author of gorgeously green
Sofia has written three additional books
on healthy living she was featured on
Oprah’s Earth Day show where she taught
Julia Robert and Oprah for everyday
gorgeously green tips so he created an
accessible doorway for the average
person to walk through in life to a life
that is more holistic she took Green out
of the earth and into the real world
this good house
keeping dubbed Sophie a MARY POPPINS of
the new millennium so if he contributes
as a healthy living reporter to The
Huffington Post and numerous TV shows
she’s a board-certified holistic
nutritionist yoga teacher and wellness
EDM educator so if he creates weekly
rate of video content with two new I’m
sorry with two youtuber videos and two
and three regular Facebook lives which
collectively have reached close to two
million women across the globe we’re
just delighted to have you with us
Sophie welcome so Sophie I with when we
talk about holistic you know that is a
word that all of us think about and hear
about tell us a little bit about your
background and how you got involved with
holistic health well you know myself
entry into it was primarily as as an
environmentalist or somebody who really
cared a lot about the environment and I
must say that actually I always been
interested even since I was you know in
my early teens in living in England way
back then in holistic and alternative
health care complementary health care as
it was called then so it’s always been
something that’s really interested me
along my paths and since way back when
but as an adult are taking many
different paths I got more more
interested in the environment and the
sort of stunning realization of the
state that we are in right now in how we
are often unwittingly without even
knowing through trashing and polluting
our environment and how that comes back
to affect our health directly and so
that really gave gave rise to me writing
my first book gorgeously green and you
know it’s interesting because someone
coming from Europe and in England in
particular they’re probably from a
relatively early age Oh
turn ative health and the awareness of
the environment is much more prevalent
in in England than it is here in the
United States would you tend to agree
with that I would I think it’s prime I
think it’s for two reasons I think one
there’s always been as long as I can
remember a very thriving if not slightly
underground and sort of a current with
with holistic health it’s always been
there in it and it’s a big deal and I
think the other thing is that England I
have to remind myself it’s an island
there’s much smaller to food sources and
and sort of everything is a lot more
insular and local and trackable right so
that I mean now in 2018 but when I was
growing up much more so yes so it really
what the the whole idea that you can’t
throw anything away
becomes a real reality when you live on
an island yeah yeah and so tell us how
those early early experiences began to
develop your philosophy on wellness how
does how does the environment translate
into wellness well you know when paddy
when I was writing my book on why my
book first got published my first book
gorgeously green I really had to find a
way of reaching people because you see
to me at the time the whole thing of the
sort of a global warming and and
whatever it might be what he didn’t
really resonate with people it was just
way too far away and too overwhelming
and it’s like kind of really not going
to affect me not much anyway that’s like
all the book gorgeously green because
the entry point was beauty very much
beauty product so I wrote the book like
12 years ago now so that twelve years
ago there was no conversation in the
general vernacular I mean there was
barely blogging there back then and
about about a Watson obviously products
so for me that was the entry point and
because I became so aware that our the
the environment quote-unquote is our
environment not starts with our body
right the closest environment when we’re
talking on the scientific level about
our environment or you’re talking about
disease prevention that’s that’s my body
so that’s where over the last ten years
I became much more involved in uniforms
of a better word wellness and trying to
be nutritionist because I understood how
absolutely everything is isn’t related
right exactly and so tell us a little
bit about what how the philosophy what’s
the core to your philosophy and how that
connects the environment and beauty you
know the core to my philosophy is that
well first off as as a wellness coach
because I do a lot of wellness coaching
now is that I don’t believe that there’s
a one-size-fits-all so that would be the
absolute core of my philosophy because I
teach people who are seventeen year olds
with acne to seven year olds with
rosacea and so whether we’re talking
about beauty or environmental changes or
dietary changes it’s an entirely
different set of teaching that I would
give to the 17 year old then I would get
to the 70 year old right so that that
really isn’t that underpins my
philosophy a is holistic which we’ve
talked about that word before but you
what if you work on one area of your
life I think it’s rather like a spider’s
web you know with that you would touch
that area of the web and the whole web
is affected I really believe that with
our health and wellness mm-hmm so you
come in at your little sweet spot and
for a lot of women that might be Beauty
it might be there
diagnostician or well you know I’m
preaching to the choir here you know a
lot of people who come to my community
of how to diagnosis you know often a
very scary diagnosis and suddenly
they’re scrambling and that oh my gosh
I’ve got to get all these toxins out of
my life or where do I start and food and
beauty and you know whatnot so so that’s
what that’s a great jumping-off point
for a lot of people and then of course
it just goes deeper and it it has that
ripple effect and you know before you
know it it’s a beautiful thing because
it just affects it affects the whole or
your whole organism and then that in
turn effects you know a community and
then the environment so it’s all abuse
for whipper hack right absolutely so
core philosophy there’s not a
one-size-fits-all approach and second is
that it’s a holistic so whatever easy
pathway yam gets you started you know
it’s just one step that can begin the
journey for a more holistic living pad
of journey you are so right and thank
you for putting it like that and keep it
making it so simple because I think a
lot of people get overwhelmed when they
think of wellness or I’ve got to get
healthier and fat me there’s so much
information on the internet and so many
different choices and you sort of panic
and feel so overwhelmed that you just
don’t know where to start and so
absolutely to take that little step and
go it’s almost like if you’re
decluttering your house don’t try to
tackle the whole house at once right the
sock drawer and then when you’ve done
that you’re like oh that’s really good I
love seeing my socks all organized now
I’m going to go on to my whatever it is
right cerebral and I have to take
exactly the same approach with wellness
right and so over tightrope the book and
over time you’ve sort of evolved into
actually having a business tell us a
little bit about how the business
started and what is the business today
well the business started as again a
word that we’re all well I don’t love to
work but it was a brand which you know I
was a book to start off but that’s all I
want
to do like a book and then as soon as I
wrote that book and it became a
best-seller because it was on Oprah
mm-hmm so almost overnight suddenly I
was quote-unquote
a brand or gorgeously queen with a brand
and suddenly I was propelled to speak
all over the place and and to create a
blog and create this website so that’s
really what kick-started everything for
me and it was a big kickstart
mm-hmm the biggest The Oprah effect but
but since then it really has just grown
and it taken many different sort of I
have many different arms to my business
now turning it into a business and I
think one of the biggest changes I made
was a few years ago about four or five
years ago I decided to change the brand
from gorgeously green to – Sophie
Giuliano because it because it’s I sort
of tend to stand front and center of the
brand and then under that umbrella of my
name came all the different things that
I do and so I have a lot of different
things I run a YouTube channel which is
called gorgeous Eagle you know where I
put out my film videos every single week
and put out new original content every
single week I’m very active on Facebook
so I sort of do a mixture of I do a lot
of free content so my obviously my
YouTube videos is free and interact with
my community a lot very hands-on so I do
– Facebook lives a week and again lots
of free content there and and then I
also run retreats Patti now which I love
beautiful wellness retreats where you
know members of my community or anybody
can come along it’s a really deeply
bonding experience I do events as well
so that’s just many of the different
things that I do but generally I just
create any
amount of content every lead and when
you’re thinking about tell us about the
some of the content that has been most
exciting for you to create in the last
couple of months I love that question
you know it’s a mixture of I love this
busting because with the you know with
the internet there’s obviously a lot in
my mind and putting my very British hat
on there’s a lot of nonsense right there
really truly is and so I’m a real
stickler for science and you know
peer-reviewed meta-analysis science
pretty much everything that I say has to
stand up to those tests and be very you
know after all have you know be puffy
sighted and whatnot so I love taking a
something that’s you know doing its
little rounds applause across the
blogosphere and that I’m just like I
can’t believe that there’re experts that
are actually saying that fill in the
blank is healthy I cannot believe it is
actually irresponsible at this point so
nothing gives me more pleasure than to
roll up my sleeves and go okay I really
have to all my ducks in a row because I
know I’m gonna get so much resistance or
not resistance a lot of questions right
one of the things I think that I sort of
gets my juices flowing as much as
possible as I love myth-busting so this
will give us an example of one that
you’ve done recently I’ll give you a
couple of my two most recent ones and
this is interesting if I’m talking about
this a lot because I’m working with a
lot of people on a cloud-based challenge
myself but I can talk about surely but
so one of them is coconut oil okay this
is a good one either this is a great one
oil has obviously done its runs over the
last five to ten years of being a
miracle food you know being a panacea
and people put it in that coffee and and
you know smoothies and water but the
fact of the matter is that I get really
defensive that one because it truly
isn’t a health food and you know so I
always approach everything
primarily from a point of view of
disease prevention so you know when
we’re looking at anything a particularly
a piece of food whatever you consume
food or a drink you know you look at it
and it’s like is that going to help to
prevent disease so that would be a thing
so in the in the case of cocoa
absolutely not it’s saturated fat and
and it will eventually you know all the
studies tell us that it is you know that
it can promote you know heart disease so
it’s not else so that’s not let’s not
pretend it is let’s let’s grow be you
know look at this through very mature
and and and very scientific eyes and and
understand that so I go really deeply
into it knowledge all the way tick tick
is it better because that you know then
blood fat book yes absolutely
but that doesn’t mean that you can go up
to eat you know huge amounts of it you
would have like a little pointy spoon
right and what about what is amazing
it’s amazing so for a topical it really
has some benefits obviously with the the
saturated fat
what about coconut water coconut water
I’m very ambivalent about okay it’s a
huge fad obviously much like alkaline
water and there’s a big money making
machine obviously behind all of these
things but and I love the taste of
coconut water and if I buy coconut water
I’ll buy you know it’s very expensive
because I’ll buy the raw coconut water
that’s you know not pasteurized and
tastes so good right it is very
expensive so I don’t use it very much
and if I’m making smoothie as I teach my
community to make tons and tons of
smoothies they go try use coconut water
or water
Michael useful
uh-huh there’s no elf benefits but
really to speak of with with using
coconut water even it’s been been
disproven the electrolyte hold the
elevator as good as a sports drink no
it’s not
but if you like a taste enjoy it right
right so the taste is fine but it’s not
necessarily it really is not a health
food so that that’s a huge mythbuster
yeah right I think my really kind of
British down to earth kind of honestly I
just don’t like the wool pulled over my
eyes right Jimmy right yeah two years
down the line and go oh gosh cuz that’s
what happened to me with beauty products
in my twenties and thirties I spent so
much money for an expensive antiaging
beauty product only to find when I
really started doing the research that I
was just it was completely and utterly
useless when I was putting on my face
right I want ways of money and you would
think though that with as much
information as as there is available
that it would seem to be easier to
discern between fact and fiction but but
it there’s so much of it it seems like
it’s completely overwhelming I think
it’s actually more difficult
hmm I really do I just could I speak to
women almost every day about this and
they are so confused because there’s so
many experts out there and there’s a lot
of people who have a you know an agenda
that they’re pushing right it might be
selling books selling supplements
selling whatever which might not be
completely your health being the most
important thing right do you what I mean
that word and your long-term health you
know we can all you know it’s easier to
get a best selling title nowadays if you
you know get allow people to have what
they want to eat and DiPalma some weight
loss but that’s to me that’s you know
this sort of eat fat get thin kind of
thing but
how does that how does that play out the
20-30 is time right right exactly and so
going back to some of the core
philosophies one size fits all it’s not
one size fits all it’s holistic so start
with the easy point of entry from a food
perspective obviously looking at really
understanding the foods they are eating
and foods as medicine
are you a big advocate for supplements
no I’m not okay I’m a big big advocate
for a whole Whole Foods for whole
plant-based foods because I think that
from my my own experience and and also
again going back to the science and and
really looking at all the you know
matter analysis of all the available
studies that we have today tell us you
know that supplements in most cases not
in all cases because again it’s so not a
one-size-fits-all so this is a real
blanket statement but in most cases of
individuals who are relatively healthy
you’re probably better off getting your
nutrients in the form that nature
intended them to be where they work
synergistically within themselves and
within the human organism which would be
in the fruit or vegetable right that’s
the best case scenario but then there
are exceptions and there are people
obviously who are sick who have serious
problems with autoimmune or whatever and
they can’t digest so that there’s a lot
of wiggle room with that when I would
recommend supplements or not recommend
supplements all right we’re going to
take a break and when we come back we’ll
further this conversation and talk about
why transparency has become so important
in wellness so stay with us we will be
right back
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of people and radio unite no no healthy
life dotnet welcome back you’re
listening to radio a and B on healthy
life net I’m patty smoker your host and
I’m here with Sophie Giuliano who is the
author of gorgeously green and she is a
holistic educator and trainer for people
and we’ve been talking about the
approach that so if he believes in and
in particular about the quality of food
now so few before we took a break you
were talking about this at that in lieu
of supplements you’re a big advocate of
getting most of the nutrition from the
foods plant-based foods rather than
supplement and and the first question
that comes to my mind is in this day and
age which is with as much pollution as
there is not only domestically but
worldwide and the labeling process that
occurs around food there’s a lot of
people that say the reason why
supplements are important is because you
can’t get quality nutrition from foods
such a good question you know I I think
I think you can but you’ve obviously
you’ve obviously got to you’ve got to
lower down the food chain number one
which is why I advocate advocating
primarily Whole Foods plant-based diet
because first fathers we’re talking
about pollutants and contaminants which
you know now as we know that is global
it doesn’t choose what country acid rain
falls on all the dioxins right which are
carcinogens they can be ever so the way
and the oceans and waterways and rivers
and lakes as almost like city sewers now
I’m not too different to be a dark dead
be done on it
so that’s why I really advocate you know
you eat the lower the lowest you can
down on the food chain that’s the first
thing in order to avoid the really heavy
hitting pollutants and that would also
include the antibiotics and the hormones
and all of that and then I think that
sourcing food is very important you know
to your point that if you want a food
even a fruit or veggie that is that has
its full quota of nutrients then there’s
just certain things that need to be
taken into account you know one is that
it needs you know for me that it needs
to be local as possible I don’t want
something that’s been sitting in transit
or you know in cold storage and then
gassed which a lot of fruits and veggies
are so you know local is very very
important you know obviously seasonal
it’s very important I would say organic
in the most in most cases but the good
news with all of that is that I think
now with their such an explosion of
local and seasonal and farmers markets
and organic and artisan in every country
in the world now that it’s becoming
increasingly easier to find your food
source and to really say oh it came from
that farm which is five miles away and
to speak to the farmer and speak to the
grower and understand how they’re
growing and how you know if you really
want to go visit and find out are they
fertilize their soil and how what
nutrients are putting back into the soil
in order to get back in your veggies so
you know I think it’s exciting and I
think it’s an exciting time for us to be
living but in equal measure that the
food the big food industry is you know
providing us with products that are
killing us and creating a beat obesity
there’s a big underground swell of
completely offices right exactly and and
boat you know I go to my farmers market
and one of the things that I often see
is a lot of banners that say are
actually a very few number but banners
that do say organic and many of them say
we
we sell what we grow or grow what we
sell kind of thing but it doesn’t say
organic so what are we looking for to
discern if we are getting good quality
food great question because I see those
signs all the time that’s a new one we
grow we we sell what we grow because
there was a loving thing about farmers
markets just buying in kind of groceries
all right honey what really speaking I
go for certified organic in my farmers
market because in my the markets are I
go to there’s also a lot of pros that
will go they don’t have the
certification and they’ll go no
pesticide no spray and I’m like hmm yeah
I’m I’m not really I see your mouth
moving but I’m not hearing it because
you just talking about said grower
berries that look like perfect berries a
year-round you know so I get I get to
know the farmers and I get to know them
really well and there are some so most
if I was going to a farmers market that
I didn’t know anybody in it you know in
a different area or state or country
whatever I would probably go look I’m
going to spend my heart on earn money
then it’s going to have to be certified
organic sorry because they have had to
work so hard and paste so much money in
order to jump through so many loopholes
to get that certification right though I
want to value them you know for doing
that for me and providing really great
food sometimes there are exceptions
there are a few sellers at them one of
the markets I go to that I know them
because I visited the farm I’ve spoken
at length to the farmers and they
haven’t got the certification but their
farming practices are really sustainable
and they truly don’t use pesticides or
herbicides so it’s just kind of I ask a
lot of questions do a lot of research
it’s important it’s Mike
hard-earned money and they’re not they
don’t come in expense that those farmers
markets I can drop you know what a pass
right even know it so if I’m spending
that money I really need to know what
what I’m buying right now I know you
partner with a number of different
brands because of the fact that they are
very transparent both in food but also
in beauty can you give us a name of one
of the say beauty brands that you’re
particularly excited about because of
the kinds of transparency that they
offer customers I’ll give you I’ll give
you two completely opposite ends of the
scale hmm so one is a small very small
band and it’s in Atlanta Georgia and of
course sunshine botanicals and the owner
is a Emily Frick she is a holistic
esthetician and so I reached out to her
a few years ago because I can’t remember
how I heard about her but I did and we
struck up a friendship on the phone and
we just I realized that she was an
absolute treasure trove of information
and that she was so smart and she’s so
knew her stuff you know and so she was
one person and so that’s this very small
brand and I know you know she’s very
transparent about everything and on a
larger scale as a brand called my shell
which is huge and they’re in big huge
drugstores but I also known
behind-the-scenes on that one and
they’re very very transparent about
their ingredient decks and absolutely
everything that’s in them great
yeah and sunshine botanical is actually
an american-made beauty brand and one of
our partners as well so it’s always
great to find those people that really
know the end of the day it’s all about
research and taking the time to figure
out what are those choices that you’re
making about what you’re putting between
your lips we’re going to take another
break and when we come back we’ll talk a
little bit more about the subject and
I’ll dive a little bit into the wellness
challenge that Sophie has developed to
help people get involved with her
services so stay with us we will be
right back
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healthy life dotnet hey there thanks for
staying with us this is patty Schmucker
here on radio AMD and I’m here with
Sophia Leon Oh
who is the author of gorgeously green
and a holistic health coach we’ve been
talking a little bit about some of her
philosophies and Sophie I understand
that there are various different ways
that people can engage your services
tell us a little bit about some of the
easy path ways to get started with you
well one of the things I love to do is I
create these challenges because I think
it’s a really good way for for somebody
to get involved in what I do and
challenge themselves I’m a huge fan of a
challenge because do I create a
challenge for 30 days or 31 days and
which pretty much anybody can do
something for 30 or 31 days and the
reason why I love the idea of a
challenge is that you go all in and
you’re like okay I can do it I can do 31
days or 30 days I create when I create
these challenges and somebody signs up
or registers for them right now I have a
plant power to challenge going on which
is all exciting what would you call it a
plant
it’s a thirty-one plant a 31-day plant
powered challenge okay everybody signed
up for 31 days it was for the month of
July I’m doing another in October and
basically you sign up and you get a
video for me every single day of the
challenge motivating you giving you
information giving you recipes and you
get lots of different stuff but I think
one of the most valuable things is that
we create a private Facebook community
for each challenge and what I’ve seen in
these communities is mind blowing the
support and the love
and the camaraderie of everybody who’s
doing it together and they’re all acting
each other alone and helping each other
and inspiring each other and it’s just
awesome and they celebrate each other’s
wins a lot of women lose quite a lot of
weight on these challenges so that
although it’s not about weight loss that
is just a lovely added bonus and so when
things like that happen now I guess and
everybody’s spending big you know
balloon emojis and it’s just wonderful I
have the next one is coming up in
October and there’s always a little bit
of a you know waiting list so I always
recommend people what they do is just go
to Sophie Juliano comm /dr guide because
when you go to my father guys you will
get three free ebooks which kind of get
you started off on the whole wellness
thing that I teach so you get freebies
immediately and then you’re
automatically acted in to find out the
minute the next challenge goes live and
I really encourage people to do that
because I feel good but I didn’t hear
and I’m too late right like oh no no no
get on the case mm-hmm yes yes and so
tell us a little bit about some of the
components of the other thirty one day
challenge what it is what the challenge
basically is is that I’m saying I’m
throwing down the gauntlet and I’m
saying look try I want you to eat
completely whole food plant-based for 31
days so that would be that you’re not
going to eat any animal products
whatsoever and the kind of promise if
you like is that you will you know a lot
of us you know really want more energy
but it gives we get older so the sort of
promises are that you know if you have
unwanted pounds to lose then they will
start to go and you know you’ll get a
tremendous amount of energy and those
are the first two things that people
start finding and then already that
people having their labs tested and
cholesterol goes down and high blood
pressure goes down
that really is the only rule but then
there’s a huge amount of information
that gets delivered to everybody because
I have participants who have been clock
based for quite a few years and they
just want to challenge themselves to you
recipes and to spice it up for their and
they just want a bit of inspiration and
then I happen a lot of women who are
completely meat and potatoes and their
husbands and their family is a 100
percent carnivores wouldn’t even dream
[Laughter]
and they get on to the group every day
and I like to leave ladies I see fellas
and so and so over every what I trying
to say every little there’s no stone
unturned I anticipate every single one
of these roadblocks and that is what is
delivered in the form of an email from
me to you and so so give us a hint
because I mean I would say that from for
a significant number of people when you
throw out that it is 31 days of whole
plant-based foods no meat that it’s an
gainst oper so what do you what do you
suggest or whether some of the the ways
that you overcome that objection okay
well first off I think the first way
that I overcome the objection is I’ll go
just try it because you just got to look
at what you’re going to get digging up
something just it’s just for a very
short amount of time 31 days and that
goes very quickly as a blink of an eye
and if you’ve been eating a certain way
for thirty years you know then you can
go back so I think that’s the thing that
gets a lot of people I’m like just do it
right and then after 31 days you can
100% I’m not like doing rules giving you
rules you can go back to what
you want most people don’t because they
feel so amazing right and then I think
the other thing that is so important is
that interestingly the deliciousness a
lot of us are foodies so I’m a real
foodie I love cooking and eating and
every single day I look forward to every
meal and dream about it so and I’m
finding that on these challenges a lot
of the women are a lot of them at the
same way so all you see in these private
groups of these extraordinary
photographs everybody photographs all
their meals so you’re like oh my gosh
that’s the most mouth-watering thing
I’ve ever seen I can’t even stand it
some delicious sheets are covered in
pesto and roasted grilled veggies and
maybe a little pattering of vegan cheese
and then the next day we’re going out
and making that or you know some
delicious lasagna and really what I do
patty is I take all the dishes that we
used to eating a lot of a slight the
comfort foods whether it’s a lasagna a
chili pasta mac and cheese a pizza and
we make these little tweaks to it that
are actually pretty easy so it’s not
reinventing the wheel and it’s certainly
not having to look at recipes with the
31 ingredients to me right right exactly
even looking at a plate of salad leaves
and mung bean sprouts right nobody’s
going to assist I wouldn’t last a day
right July 8th and it is true though
that you know in our lifetime and you
know I’m saying within the last 2025
years
healthy foods have become more sating
more flavorful there’s just so much more
variety because of people like you who
have opened up the cookbook
with a different set of eyes and has
given us more options so that is a very
very exciting prospect but food is where
it really all begins we’re going to take
a last break and when we come back we’ll
further this conversation and talk about
some of the other upcoming events in
2018 and what to expect if you decide to
go on one of the retreats stay with us
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[Music]
welcome back it’s Patti Schmucker here
at radio a and B on healthy life net and
we’re just wrapping up this show today
with Sophia Leon o who is a holistic
nutritional health coach and we’ve been
talking about some of the philosophies
that she has in leading people through
this program that is not a one
one-size-fits-all and is focused on
giving people an easy pathway to start a
journey of holistic health so if you
tell us about some of the events that
you have coming up here in 2018
well the next event is sites on the
podrace challenge
I have a retreat so I run these retreats
throughout the year and the next one is
in Palm Springs in in October and it is
the hello gorgeous
retreat and this is a third of this
particular kind of retreat that I’ve
done it is so much fun so I co-host it
with actually my bestie from the UK
she’s been with the best friends for 30
years and she is an osteopathic doctor
and she is hillarious so we I can’t even
tell you Perry we this retreat is the
love of my life because it’s so unique
because not only do we go very deep we
do a lot of like inner work you know
really coming to terms with it you know
it retrieves it’s a time for reflection
on really sort of recalibrating I think
that’s what I like to own retreat just
recalibrate everything so there’s a lot
of in in a work and and and in there
peeling but there is so much laughter
and I think that’s what really is the
hallmark of this particular retreat is
the laughter
and then so that’s coming up in in
October great and she said Palm Springs
and and what what can’t what kind of
environment will it be n so it is a
beautiful resort which is called the
Miramonte resort and we chose the Mara
Monta resort because it is it’s very
it’s very quiet and it doesn’t have that
corporate feel not I don’t love the
corporate feel and I’m running a retreat
I like to have something it’s a little
bit unique and a little bit different
and it has these beautiful lemon and
orange groves all throughout the grounds
so we do yoga in the hub garden
surrounded by all these beautiful trees
and herbes we dine outside under the
stars you know in these in these citrus
orchards and and it has a beautiful spa
as well again not a run-of-the-mill
cookie-cutter spa but one that’s very
unique where we do sound bath journeys
and you know hard reading session so we
do a lot of fun stuff as well as these
so and that’s why I chose that Resort
and also because it’s not hard to get to
as well you just fly into LAX or you can
fly in and we organized transportation
from LAX or you can fly directly into
conference itself and what kind of
investments should somebody expect for
its four four four days right it’s a
four day retreat okay and you will
so you yes you use really good what was
your question again oh what’s the cost
what would a runs from and it depends
whether it is single occupancy or double
occupancy but it’s around 3,000 okay and
you can you know you could you can get
you can make the whole thing a little
less if you decide to come with the best
fee or even if you want to do double
occupancy but you haven’t got a best
feel you can’t wrangle anybody to come I
have
most wonderful retreat director we
really run like I’ll call it a concierge
service so Catherine who everybody gets
to know extremely well signs up and
she’s my right-hand girl
so she’ll basically make anything
possible well she’s had people go
Catherine I want to come but I don’t
have better and cap ranges I don’t know
how but she kind of makes everything
happen right right and so and is it is
it just women or do couples go what what
what’s normally the size of the audience
this is just women that take care of
retreat and we’ve agonized on whether to
open it up to men and some women have
said that they want to bring thousands
along and we said no because we find
that some of the dates in a work we do I
think some women just feel safe there
just to be just women and it’s our time
away from our families it’s our time
away from our you know other half so
just women and and what else you ask me
ask me one more question how big of a
crowd have a big of a we cap it off for
20 people okay and this is a large
resort and there’s sort of quite a few
of us in there so we found that that
group size has been magical because half
the group will be doing one thing and
then the other group will be doing
something else
and then we all convened together to do
whatever there’s a lot of customization
that goes on as well right so once you
sign up we just we we captain works with
you to decide how you want your retreat
experience to be but I would say I mean
that the overriding point and and the
thing why everybody keeps coming back we
have we have at least 50% alarms at
every single retreat is because of the
bonding mmm-hmm and I really would say
that if you know I encourage women to
come on their own if they if they
haven’t got a better or sister or
something they want a brain because when
you come to a hello gorgeous retreat you
will make best friends for life mmm-hmm
I don’t
like me but that is what happens right
well we’re just like this really really
tight group now it’s as family and it’s
so beautiful to see you know how that
that journey continues because the one
thing when I started retreats that I
didn’t want to do was give somebody a
retreat experience like here you go
here’s your two spots and your you know
detour whatever it is and then put them
back on the plane and go goodbye right
right because that to me is not it’s not
that’s not how I care for people it’s
not how I want to be cared for
right it’s not how I wish to care for
anybody who invests in me and my
community and my wife right exactly
exactly well you’ve done some amazing
things Sophie and it’s so exciting to
have the opportunity to tell your story
and in the minute that we have left
what’s what lies ahead that you’re most
excited about oh I think what lies ahead
I think a couple of things I’m very
excited about the retreats that we’re
going to be building up for 2019 so stay
tuned for that because there’s going to
be a lot of different kinds of movies
there will be men retreats as well and
I’ve got a few surprises
it’s fighting surprises up my sleeve so
very excited about that and also very
excited about some of the digital
services that I’m going to be offering
because I realized that not everybody
can come to it the physical retreats so
we’re really sort of starting to build
out more of more digital programs where
we’re wherever you are in the world you
can you can become you can be involved
at a lower cost and you know just
obviously from the comfort of your own
home that’s great well thank you thank
you for taking the time to be with us
today and we will we will look forward
to having an opportunity I’m going to
take your challenge in October that will
be very exciting and let’s plot the
journey
such a joy speaking to you thank you for
having me thank you well for all of you
thanks for listening and join us again
next week when we have the founder of
soar make cosmetics that will be joining
us a beautiful brand that’s been
designed for the digital world and the
selfies we think pretty is
pretty important in all things in beauty
thank you for being with us today on
radio a and B
[Applause]
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Aug 09 2018

55mins

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Rank #2: R. Randall Clark – Beauty Pro

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With 400 locations across 42 states and a new store opening almost weekly, Patty Schmucker’s guest on this episode of RadioAMB, is leading the booming trend of independent salon studios, meet R. Randall Clark, CEO of Sola Salons. R. Randall will be discussing how the convergence of luxury, the gig economy, and technology have come together to give birth to a new form of independent salon ownership. By developing a culture built on service to others and the freedom to shape one’s future, the Sola team is leading beauty professionals into effective business ownership.

You will hear how the luxury setting of each Sola is creating a perfect environment for collaboration among the independent salon owners while cultivating professionalism and creativity for the 10,000 beauty professionals, many who are educators for brands and participate in national competitions.

Listen in as Patty and R. Randall discuss the salon strategies that Randall has learned that create success and why the studio concept is not a competition to the traditional salon model.
Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty I’m patty smoker your host
here at radio a and B we love to talk
about all things beauty which means that
some weeks we go behind the scenes to
tell the secrets behind the making of
health and beauty products and some
weeks we bring you compelling stories
about beauty society health fashion
wellness and other things we love we
hope you’ll tune in often and give us
your feedback our program sponsor today
is the first Beauty company to donate a
dollar for every purchase to pay down
the national debt that’s right make up
America is the first American branded
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women no matter who they are or where
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find them at american-made Beauty Calm
as we continue our celebration of
America’s independence in the month of
July I’m delighted to bring you a guess
to reflects the virtues we believe are
part of the American spirit in our
feature segment today we’ll talk and
meet a woman who I described with
courage determination creativity and
independence as well as a universal
determination to survive you’ll meet in
our seat and our features
segment julissa RC in our second segment
today we’ll talk a little bit about the
way in which society has evolved and how
the perception of people affects the way
we feel about ourselves and how we can
apply what I call my messy prescription
for wellness to be healthy and radiant
and in our final segment we’ll talk
about the upcoming show where the beauty
community of North America comes
together every year in July we’ll talk
about if you are a brand and want to
have success and being in the industry
some of the tips that you can apply in
order to bring your product to market so
let me tell you first of all a little
bit about our guests for the feature
segment as we celebrate America’s
independence this month of July I’m
delighted to bring you a guest who
reflects the virtues we believe a part
of the American spirit courage
determination creativity and
independence are just a few words I
would use to describe Jill Lisa AC let
me tell you a little bit more about her
sure lisa is a best-selling author of my
underground American dream she was named
one of people in espanol 25 most
powerful women in 2017 he’s a leading
voice in the fight for social justice
immigrant rights and educational
equality julissa is a contributor for
crooked media CNBC and one of the hosts
of crooked conversations her commitment
to education for all young people led
her to create the ascent education fund
where she serves as chairwoman of the
board a iax is a college scholarship and
mentor program for immigrant students in
New York City regardless of their
ethnicity national origin or immigration
status
prior to becoming an advocate she built
a successful career on Washington on the
Wall Street working for Sachs and
Merrill Lynch and had seemingly achieved
the American dream yet she was not truly
part of America you see Joe Lisa’s
immigration to America from Mexico at
the age of 11 and was an undocumented
for almost 15 years some of those years
spent rising to prominence on Wall
Street she made national and
international headlines when she
revealed that she achieved the American
dream of wealth and status at Goldman
Sachs all undocumented I’m delighted to
have her tell you more about her story
welcome to Lisa and we’re delighted to
have you with us thank you for Heidi so
let’s start out if you would having had
that that background can you tell us how
it out card that you came here to the
United States sure I was 11 years old
when I came to the u.s. from Mexico to
be reunited with my dad my friends were
already living in the US and had
Macpherson’s I was three years old and
from the tamela 2011 they would care
about the forces in the new office in
Mexico and when I was 11
they decided that I should come live
with them because again I was 11 and
growing up in Mexico without my parents
was not ideal and that’s why I came here
a lot of people think that all
undocumented people came to the US by
crossing the Mexico you get better
and the fact is that 40 percent of us
who are or at some point we’re
undocumented
the mexico-us border or any other border
on a plane with a visa and that was my
situation I came here on a tourist visa
that later expired when I was 13 and
that’s how that’s why I became
undocumented because a visa that I used
to come here expired
so you know many young people that face
all sorts of different emotional
challenges as they’re growing up what
was it like for you at being a young
teen in your teen years being here in
the United States and being undocumented
was there was there emotions attached to
all of that of course you know I think
it’s dangerous in that conversation
officer with everything that’s going on
but when on earth eleven I was Facility
worried about making friends like I know
I wasn’t worried about in my own
documents it was my immigration status
and because I was characterizing that
that was fond of mine and the day that I
found out I was on documents that when I
was 14 my mom was sharing with me that I
wasn’t going to be able to have a to
figure out which is this very big
everyone when my fingers turned 15 and I
wanted to have a something at a party in
Mexico with my family and she told me
that I couldn’t go to Mexico anymore
because I wouldn’t be able to come back
and frankly that day when I found out I
was undocumented I cried not about being
undocumented but I cried because I
couldn’t have this party that I wanted
my whole life and and it doesn’t so much
later that being undocumented became
part of my consciousness that that it
became and funded center in my life
because being undocumented means that
you cannot do a lot of things for me and
then said I couldn’t get driver’s
license for life in 60 and that the rest
of my friends and my classmates were
doing I couldn’t you know I couldn’t
even really apply for college back then
because undocumented people couldn’t
apply for college and they and
undocumented people still to this very
17 years later cannot have financial aid
to go to college and so that’s really
when it started becoming more we
that that being undocumented carry with
a certain consequences about it and I’m
sexually when I found out it was
undocumented
I had just figured I just began to
really feel American because I had
finally learned how to speak English and
I was making fans and I was sort of
adapting to American culture and it was
then that that assembler that like the
rug was pulled from under me because I
was finally beginning to feel American
but I was like the opposite I was
considered to be American right and
close it was a resounding but again like
it was there was something that a mess
loader in my life that I realized being
undocumented this every big deal
and so it’s from your story on what I’ve
read you you really were able to still
accomplish all of those things how did
you deal with a driver’s license and
going to college despite the fact that
you didn’t have the documentation that’s
one of the most beautiful things about
being an immigrant is the resilience and
the resourcefulness that we have to
learn and even though we’re told time
and time again
no the repeatedly we somehow figure it
out and we figure out how to make things
worse and sometimes we we were uppity at
the right place at the right time with
the ruin of Paris Texas was the first
date that a lot of undocumented students
to their parents their institution and
receive state financial aid and that
lack house is 2001 this is when I
graduated from from high school so I was
very fortunate that that math huh
at that moment although you know the
only reason I was able to go to the
University of Texas and is not because
of this law it’s because I have the
grades and I have therefore curricular
activities and I have two SAT scores
and I graduated in the top 5% of my high
school class II so and about the
separation I was able to take advantage
of it because of the law
last night was people to go to to go to
college in terms of driving I drove
without a driver’s license for many many
years I assumed it to get to work I so
needed to get to school and and so I
would just have to drive without a
license and this way every time I got
into the back seat of my car into the
driver seat in my car that I wouldn’t be
pulled over because the consequence of
getting pulled over for someone like
here is not you get triggered it so you
might get deported right right exactly
so tell us how when you moved on then
from college in your successful career
on Wall Street what were the
circumstances that that made you come
out and talk about the fact that you
were undocumented I was undocumented for
a very long time and I eventually became
an American citizen because my husband’s
an American citizen and so I was able to
adjust my status that way okay one
that’s not affected
I always I’m careful to to assure that
because I think sometimes people get the
impression that as soon as you marry
someone who’s an American citizen that
you automatically become a citizen in
France and it’s very very long process
it’s a very expensive process and I’ve
mentioned acts at the beginning of the
share but I when I came here with a visa
so I came in legally and that made a
really big difference in terms of being
eligible to address my immigration
status but with that kinds of books
become innocent and then I realized you
know I have a really powerful story to
tell because it’s not every day that you
fear of an undocumented person who
became a vice president there goldman
sachs
and and I just felt like I couldn’t hide
behind my accomplishments anymore and
what I mean by that is I had a very
successful career I was making making a
ton of money working on Wall Street
I was told this joke that I had a
husband I could dance I mean I had like
everything and and and by the same times
I was like seeing all these fabulous
young people like marching and
protesting and very fighting for their
right to be in America and the state
year and to be recognized by a country
that they packed home for a long time so
it was then that I decided that I wanted
to share my story and hopefully inspire
other undocumented people to know that
it’s possible for university users in
this country and to just the
conversation around what it means to be
undocumented and hence we have to give
other people an understanding of accrual
undocumented people are and and and why
we come here and especially with some of
what’s going on right now I think it’s
important for Spurs like mine to be cold
and be shared right absolutely
absolutely and so tell us a little bit
white of you you decided to come out and
tell your story how did that come about
and the writing of the book yeah so I
after I left Wall Street I joined an
organization called define American and
it’s an organization that uses the power
of friends to assist the conversation
around many of this issues that that
we’re that were talking about so and
through that I was able to then
thermosphere it was an article written
on on Bloomberg Businessweek that was
amazing that the journalist who wrote
the story it’s such a beautiful job of
telling my story and I and I think from
all the time
and as a result of that of that article
I had the opportunity to tell my story
more fully and to write a book called my
underground American dream that became
the Washington Post by Sarah and and I’m
just so I’m so glad that I was able to
deploy my service and I was reading the
book but the second method says it’s my
story at the Pendergrass but when it
learns comes down to it it’s a
confidential American story and it’s
like it’s spoon of twisty ferns and I
always get so excited when people send
me notes saying they couldn’t put the
book down and and they read it in one
sitting or they they stayed up late to
meet an acceptor because they just
wanted to know what happens next
and I certainly cannot when I get those
when I get those thoughts and I think
even people who have never been
undocumented people
I’ve never was so lucky people who have
either who’ve never had someone tell
them like I’m going to call immigration
services on you can soon identify with
with with my story and with and with the
book right right
as you look now at the circumstances
that are crying in this country what are
some of the ways that you are
participating because I know you’re
doing a lot of very different things
with with in the media and with it
within your writing what are some of the
things that are happy to advance some of
the issues that are going on with
immigration them in this country today
sorry I didn’t hide it I didn’t get
there and I know you’re doing all sorts
of different types of things in the
media and with the writing of your book
how
do you see the circumstances going on
right now with immigration how do you
see that picture and how are you being
involved in making a change for other
people yeah and I a lot of it a lot of
the issues that were talking about now
of hiring events are being portrayed in
the media
it’s and one hand it’s not it’s not news
because growing up undocumented you turn
their attention to what’s happening
around you in terms of immigration and
the stories that are told and what the
TV news covers so some of it is that are
happening now to be totally honest like
they’ve been going on for a long time
mm-hmm but I am really glad that people
are starting to pay attention and that
people care and I was so inspired and
happy about how many people have come
out to protest in to Mars so that
families can be together right and it’s
not something I remember when you’re
like rallies and marches five six years
ago
where there would be like 30 people and
now we’re seeing hundreds and thousands
of people show up and I think the
baggage that’s that that’s amazing so I
must ask
it’s difficult to hear the way in which
immigrants are portrayed so I think a
lot of times
immigrants are are viewed as our youth s
and staple for a lot of the issues that
are happening in our country if it’s
easier to say the reason we have crimes
because simha’s as their we’ve seen
people unemployed sick as immigrants and
like a lot of other forces driving both
those issues so for me that’s important
as a storyteller is to
share another part of the story that
maybe people aren’t hearing about that
you know the fact that aren’t that are
users that aren’t seeded and and and to
try to combat some of the frankly lies
that are being told about us and and I
do that through my writing and I do that
through the press conversations that I
that I host and I do that you whenever I
am given the up of some of your back
today to have a platform like yours to
be able to share my story and you you
mentioned as well that a lot of people
think that many immigrants come into the
United States by illegally passing a
border but there’s many different ways
that immigrants are coming into the
United States what are some of the other
lies or misunderstandings that people
have about immigrants in this country
then I’ll tell you I’ll tell you one
that really drives me crazy which is
that I I often get this question but why
didn’t you apply to become a citizen
sooner that’s where were you imagining
the surface seniors and awesome
undocumented people told like smelling
it in the back of the line why don’t you
do it the right way and this is service
nuts that we’re undocumented because we
want to go through the process because
the process is more difficult and we’re
just trying to like take the easy way
out and that couldn’t be further from
the truth because the human document is
really really really difficult and is a
lot of there were other ways we would do
it the other way and so that’s the
biggest thing is that when we talk about
people getting in the vessel line we
don’t realize or recognizes that that
line doesn’t actually exist so I’ll give
you an example of sometimes like you
came to the US
I will lure children so we didn’t choose
to come here and whether we cross the
border illegally or came here with a
visa like I did when you’re 11
you don’t get to choose like you do what
your parents party so right so I was in
the US since I was 11 I have a college
education I graduated honors from
college I speak English I I have been
for of all the things that I was asked
to do to be considered like America and
and there were so nothing for me to
fight like all those years that I was
undocumented
I didn’t qualify for anything Savannah’s
Exodus picked up an application so that
out on the other day there are very
specific way that someone becomes
eligible to apply for me the only way
was to learn and then I fell in love and
got married then that was eligible to
become a citizen but but not a minute
before that and that’s very frustrating
for someone like he’s like you I’m
driven and I won like my accomplishments
like doing something and so but imagine
if I hadn’t gotten married for whatever
reason I hadn’t fell in love and got
married I would still be undocumented
but and things that I heard about the
things that I’ve been able to do in
America they’re looking at the resume or
application for me – all right all right
well we’re going to take a break and
when we come back we’ll talk a little
bit about my underground American Dream
which is now being developed into a
television series so stay with us we’ll
be right back
[Music]
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[Music]
thank you stay with it Patti smoker you
listening to radio AMD and I’m here with
– Lisa I see who is I and an activist
she’s written a book at my underground
American dream
– Lisa tell us a little bit about I
understand that it is going to be
developed as a television series for 20
Century Fox television
tell us a little bit about how that’s
coming about well said and I am really
unfortunate to be working with America
Ferrera on developing the show based on
based on based on myself there really
I’ve learn a ton of things about what it
takes is ceramics a television series
and it’s been a really great learning
experience who to connect with auntie
and to what’s to make this happen um
that’s really not really what I can when
I can care at the moment in time to
where we always are with the series but
I’m really excited that there’s a
potential to have a story of an
undocumented immigrant of an
undocumented Mexican immigrants that
isn’t the failure to the ball things
that we watch like growing up whenever I
saw a brown person on television they
were they were never like consider like
this beautiful people they were never
about their familial or people are
wealthy they very often when we see
wrong people on television they’re like
same numbers or a dead girl or there’s
like soffit rail so I am excited to have
a character on television God is more
true of the experiences bad than ribbons
have in this country absolutely and I
also understand you all writing a second
book yes and I am so excited about the
second book it’s called someone like me
and it’s you’ve been penitence in the
episode I’ve seized that phrase someone
like me all the time with since I I
really wanted this to be the title of my
music and the book is a young adult
adaptation of my adult memoir and it’s a
younger audience and I really wish that
when I was growing up when I was in
sixth seventh and eighth grade that I
could have read a soul like mine because
the thorns that I read many of them
didn’t speak to my experience and I’m
excited for kids to to hopefully to get
students I suspected in my story and for
people who have read my underground
American dream which is my exact memoir
and birth matters new material in this
invoke the books spend about half half
of the books is in Mexico when I was
using enough people my parents were in
the US and and it talks a lot about that
it’s next to the coil cord assimilate
into American culture of the things that
I did to fit into this new country and I
heard I thought for my American Dream
which ran about time like my biggest
dream was going to college and it’s but
I think I’m just really excited so long
people treated on the status of people
who read my other books to get more of a
sense of what my life was like before I
came to live here that’s great
now I also reading a little bit about
your work on crooked media tell us a
little bit about that I love cricket Mia
I am sure people have heard of positive
America which is they’re really smashing
hit podcast as millions of people listen
to that effect every week and
I had the opportunity we’re on parts of
America I said that and and from there
since a really great relationship with
the media where I am now a contributor
serve youth listens to cricket
conversations which is a matter cricket
media projects are those senators
conversations and I you know I talked to
National Geographic photographers about
how they’re using the photographs to to
fight fighting change to I have the
opportunity to have a conversation with
a former President of Mexico resent the
fact and I’ve interviewed members of
Congress and players and so it’s I the
conversations are really broad and I’m
so thankful that I have the opportunity
to reach so many people and tell Iran to
talk about things that interest me that
I think other people will find
interesting and that don’t always have
to do with being an immigrant right and
we’re where do you think of the
political environment right now and the
role of media and politics art do you
feel that this is another way in which
you are being able to help make a
difference for the immigrant
circumstances that are going on in this
country today the media right now it’s
an interesting place like today because
you know every day we see we see the
president forever talk in the media and
and I think that it is our job of
storytellers who dispute to keep telling
the truth and be speaking truth in the
work and the work that we do and I think
my I took my job very seriously
and you know I always tell people I
don’t report the news I are not very
serious about the latest thing that
happened like my job is to give you my
on what’s happening as the substantive
that opinion was soft and and if I do
that then I think that I’m doing a good
job and I’m doing a disservice to be
making wrong in in the story that I tell
ya absolutely you know you mentioned
that that the top of the show that one
of the you had certain circumstances to
the current that allows you to get an
education and allowed you to do some of
the different different things that part
of your culture and the way you were
brought up was about being resilient and
resourceful weirdies where does that
energy come from what’s the inspiration
for that I’m finding I think it’s in my
blood to be honest because like my mom
and my dad and my grandmother and my
grandfather’s like she knew it it’s
we’ve always – it’s like my family’s
always been full of hustle and
strengthened and had work and that’s
always been instilled in me since hours
I was a little bit like my mom my dad
would always tell me you know it’s not a
final answer and sometimes I would show
that embel they would time you know I
realize but he said no it’s an answer
but but yeah yeah I just I have I have
seen my mom do so much with so little
and I have been given opportunities that
she never had and I feel like it’s my
responsibility to honor that work and
those sacrifices that my family needs in
order for me to be where I am right and
and you mentioned as well getting into
college that you know it was Title II
the lab of change but you also have that
diligence with regard to you had the
good grades you had the extracurricular
activity
and that type of thing to do rather
things I don’t like to learn a lot okay
I like learning new things I enjoy
school under some kind of season my son
Connie weird some people that I city
schools like a bomb
Nepalese myself to lose myself in the
bin the books but I was being and and
that math I left math because it was so
certain than there was always the right
answer and everything else in my life
was so uncertain than like there wasn’t
the right answer for a lot of the things
that I was going through but when it
tastes not like to pursue always for and
so yeah I really enjoyed learning and I
enjoyed being sometimes on this bad life
and this serious was that like learning
environment that inner vessel worse I
mean sometimes you have to stay up late
and study and do the work and sometimes
some people ask me for like tips on like
your heart even so successful and what
are some like tips and remember one
thing I tell people is that there aren’t
any shortcuts but you have to do the
work but you have to put in the work and
and I hope like suck it up and do the
rest and right it’s not really fun but
it’s always with it yeah absolutely well
thank you so much for taking the time to
be with us today I appreciate getting a
chance to speak with you and to share
your story with what is the next most
exciting thing that you’re looking
forward to I am I’m really excited about
my book coming out in September it comes
out September 18th I hope people will
pre-order it and I hope people who’ve
never at my underground American dream
will will read back to I’m I’m really
really excited for especially young
people who have this book in my home
great great well again to Julie so thank
you so much for being with us today
we’re going to take another break and
we hope that you’ll stay with
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
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best hair skin and nail products to
makeup and even the tools because it’s
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we also think you’re pretty important so
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your way
healthy life net welcome back thanks for
staying with us I love that story it was
so amazing to hear the inspiration of
julissa and how she persevered and
really believed in herself and I think
that it is really inspirational because
in today’s world where we have so much
contention and and and strife that’s
going on it’s hard to not lose yourself
and so in this second I want to talk a
little about the messy prescription for
being vibrant for living a long and
vibrant life and wellness you know
people in our industries are often
considered the ones that shape the paper
the way people see themselves and how
they present themselves to the world and
someone like julissa had a perception of
herself because she was an immigrant and
she was non documented and as a result
of that it shaped the way she saw
herself and she was defined by her
community as all of us are but it’s
important for the beauty industry is one
place where some of the most vibrant
work we do is helping people to live
long and healthy lives and so in this
segment I want to talk to you a little
bit about what I consider to be that
prescription for living a long and
vibrant life you know as beings
it actually has been demonstrated
throughout history that we have an
innate instinct to connect and the
question is really why why do we have
that innate instinct you know we look
back 64,000 years before Christ and you
actually see images on the cave walls
that were drawn by Neanderthals and
20,000 years later
humans did the same thing to basically
capture their image documented that they
existed
and shared those images with other
people in fact Egyptians are credited
for creating the first realistic face
paintings that were sort of a burial
idea if you will because these paintings
were actually tucked away into the
coffins of the dead so that when they
passed into the afterlife it was sort of
a passport so that their communities
would reccommend would recognize them
after they passed away but it would be
the invention of the mirror that
according to a Fast Company magazine
actually changed the concept of
individual identity and all this all
relates back to our identity affects our
health with the mirror we began to see
ourselves as we really were and we were
able to modify how we presented
ourselves to the world in fact there was
an author Ian Mortimer and Fast Company
magazine that believes that the mirror
created a crucial shift in society
because they allowed people to see
themselves properly for the first time
with all of our sort of unique
expressions and characteristics as
mirrors became available to the average
person society continued to shift we no
longer saw ourselves as insignificant in
them in a sea of humanity in fact every
person become to see themselves in the
mirror actually the center of attention
and it began to encourage us to think of
oneself in different ways we actually
began to see our individual uniqueness
now remember before the mirror any kind
of images that were done were about the
community those cave wall paintings and
all of the other types of portraits that
were done were all about building a
community our identity was tied up with
the people we knew the places we lived
the way we participated in our community
so imagine how that feeling was for
jalisa as a non documented person her
community was much more narrow in fact
when you were banished from the
community it was actually the absolute
worst punishment because an individual
would lose everything that provided
their identity the discoverer
of our uniqueness gave rise to our
preoccupation and wanting us a
preoccupation about our parents and
wanting to look our absolute best
outside in the world by the 20th century
we see a connection between fashion
cosmetic music technology technology
uniqueness is now on steroids and the
mirror serves as a barometer of our
effectiveness of presenting ourselves in
the best light if you think about it
today 42 percent of the global
population carries their own individual
device that has a mirror that captures
all of these 21st century life elements
and we’re now able to see ourselves
modify how we present ourselves to the
world and get feedback faster from
further distance than any other time in
history as someone who sort of witnessed
all of these things unfold it has led me
to ask this big question if the reason
why from sixty four thousand years
before Christ we captured the selfies
and with sharing them is part of this
innate instinct to connect with other
human beings does the combination of the
mirror the selfies all this new
technology social media mirrors and
social media are we actually building
bridges and improving our our health or
are we building walls there’s an
increasing amount of evidence that
social media and this preoccupation with
the way we look and the way other people
see us is changing people’s lives and
especially teenagers we’re learning that
the despite the intention to connect and
using technology to do that it’s
actually creating more harm than good
people are not connecting in true
intimate work because the true
prescription for health comes from our
hard work our sole work you taught you
heard Joe Lisa in the feature segment
talked about
despite the fact that the law had
changed that allowed her as an
undocumented work an undocumented person
here in the United States to go to
college that she was able to take
advantage of that opportunity because of
the hard work and determination that was
part of her sole work it was part of the
the DNA of her community to work hard
and to do your absolute best and when we
do that when we participate fully when
we’re willing to participate fully in
life and being willing to have intimate
and close relationships with other
people is where we create a vibrant life
it’s where we create our opped our
optimum health and so I leave you with
these things that I hope will help you
as well as is the inspiration that I got
from the interview with julissa to do
these things for your prescription for
health don’t let don’t allow others to
define who you are
even though jalisa was an undocumented
person in the United States she held her
head high and she worked hard take more
time to focus read out inward rather
than outward asks and answer the
question Who am I be face to face more
with people rather than screen to screen
be genuinely curious about everything
lean into real and messy connections
with human beings be willing to be
vulnerable scared and still stay engaged
with what’s passions what you’re
passionate about and people and finally
always be respectful honest and kind to
others stay with us we’ll be right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm when
you’re looking for bedding department
store prices can shock you will be
shocked do more sell state cheap not
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we’re looking for a few good American
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increase their brand in an exclusive
credentialed category if you’re an
American company who has conceived
designed and bottled brands that are all
about pretty than we’re pretty sure
we’re talking about you and we’re pretty
sure you should be on american-made
Beauty comm this beauty website focuses
on entrepreneurs and beauty startups as
well as established brands if it’s
pretty we want to see it and we want to
sell it on american-made Beauty calm to
learn how you can be part of
american-made beauty calm visit
american-made Beauty calm now oh man it
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positive overcomes negative
[Music]
welcome back in our final segment I want
to focus my communication to the
professionals July not only is the the
month that american-made beauty and the
rest of the world the worst of the
country celebrates our country’s
independence it’s also the month that
North America is the location for where
the beauty community comes together and
celebrate and talks about what’s new and
what’s happening and preparing for the
fourth quarter and holiday season
cosmopolitan North America happens in
Las Vegas this year July the 29th and
30th and there is literally the largest
beauty show in North America there’s all
sorts of different activities that go on
and if you are in any way connected to
the industry it is a show you must go to
not only will you have a plethora of
booths of exhibitors that are showing
their their product old brands new
brands innovation and it is just a
absolute opportunity to understand
what’s happening in the industry put
your finger on the pulse and the
Cosmoprof north america team really puts
together a very compelling show with
lots of different ways to discover new
things new brands new innovations and
things like that so I highly recommend
that you consider going to that show if
you’re any in any way interested if
you’re an influencer and loved beauty
you need to be at that show if you are a
brand you absolutely need to be at that
show and if you’re a buyer in any way
you need to be at that show but one of
the major activities that occur at the
show is where buyers and sellers get
together it is where buyers go to
discover brands and I have had the
unique and honor unique privilege and
honor to be involved in the last five or
seven years of helping brands get ready
for distribution but I am always
surprised at how ill-prepared brands
come for these kinds of opportunities
because the reality is today indie
brands new brands is where much of the
growth is taking place particularly in
the beauty and health sector there’s a
lot of reasons for it I want to spend my
time and helping you if you are a brand
these are some of the things you really
need to understand in order to be ready
to have a meeting with a potential buyer
first and foremost is understanding that
until your brand gets to at least a
million dollars in sale you don’t have a
brand and you don’t have proof of
concept so oftentimes the idea of
building a brand to a level in which you
are going to have real compelling buyers
where you’re going to be able to get in
the door of a qualified distributor
that’s going to be interested in and
carrying you getting in the door of a
retailer they want to be able to work
with brands that have some proof of
concept we will often have said that’s a
million dollars it can be a little bit
less but the point is you’ve got to have
some growth so it’s really important to
understand that some type of growth is
takes place in order for you to be able
to have proof of concept the next thing
is that you have your brand trademarked
whatever name you are using for that
brand
it must be trademarked and that is an
entire registration process we’ve talked
many times on the show about that so go
back in our archives and pick up the
information on on trademarks but it’s
critical that you have your brand
trademark before you go to a show and
that your packaging reflects the TM or
our registration that shows that you
have
that you’re educated about trademarks
and that you’ve gone through the process
the next thing is that you must have
your pricing in order in the in the
world today there are a number of
different layers that are going to be
required in order for your brand to be
successful and what I’m saying layers
the idea that if you make a product and
it cost you two dollars to make it it’s
there’s not enough profitability in your
company if you make it for two dollars
and you sell it for four dollars there
is a standard that has been tried and
proven over this industry and although
the market has changed and we have
eliminated some of the layers of
distribution the fact is is that beauty
is a marketing play and a brand must
have enough margin between what it costs
them to make it and the selling price
that they’re selling it for in order to
be sustainable and and retailers and
brands are interested in brands that are
long-term play if you’ve got something
that’s absolutely novel and you know
that it is a one-hit wonder and it’s
going to be here and gone great but most
retail partners are looking for long
term growth so make sure that you have
your pricing so that it is accurate and
that you’ve tested it not only that you
have enough margin but that you are
competitive in the marketplace those are
two things that are critically important
and that you want to have before you
attempt to have a meeting with a with a
buyer go to a Cosmo Prof and try and
have meetings with potential
distributors and and and buyers but and
by having a line sheet and that line
sheet would have all of this pricing
information for every single product you
also want to have UPC codes because in
this day and age that’s all connected
through technology more and more
distributors and retailers and buyers
are utilizing you
see codes and need that information to
be on the product the line sheets should
also have all of the what we call Dems
dimensions and weights of the products
how your product is packed out is it in
master cartons of six or twelve those
are all pieces of information that would
be on a line sheet in addition to what
kind of marketing support and education
would you be providing for your partners
that work with you and most importantly
your social footprint these are all
factors that potential buyers are going
to be interested in today the social
footprint is huge and in addition when
you combine a big social footprint along
with five hundred thousand to a million
dollars plus in revenue these are this
is where you’re beginning to get real
traction one of the final and most
important things as well is your
packaging make sure that you have
followed FDA requirements for what you
need to have and the way your package is
labeled I see too many times all across
in key haces and malls in farmers
markets and even at these big trade
shows where people have paid four or
five six thousand dollars to be there
that the product cannot be sold because
it is not legally compliant go to FDA
and look and do a search for cosmetic
labeling and make sure that you’re
following your following the rules this
is the month of July we’re celebrating
independence of America and we’re
celebrating innovation in beauty in
America thanks for being with us I’m
Patti Schmucker we think all things are
important in beauty

Aug 09 2018

58mins

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Rank #3: Julissa Arce – Underground American Dream

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On this episode of RadioAMB Host Patty Schmucker will be speaking with Julissa Arce, not only is Julissa an author of “My (Underground) American Dream, she was named one of People en Espanol’s 25 Most Powerful Women of 2017. As a contributor for Crooked Media, CNBC, and one of the hosts of Crooked Conversations, Julissa is committed to the education of all young people and led her to Co-create the Ascend Educational Fund (AEF), a college scholarship and mentorship program for immigrant students in New York City.

You may think that alone is an incredible backstory but there is more, Julissa and Patty will be discussing how she rose through the ranks of Wall Street working for both Goldman Sachs and Merrill Lynch, all while remaining an undocumented immigrant. She will tell her story of immigrating from Mexico to the US when she was 11 years old and remained undocumented for almost 15 years, all while rising through the ranks on Wall Street.

Listen in as Patty and Julissa discuss what it means to be an immigrant in the US and how we all can live the American Dream.
Transcript:
broadcasting from Manhattan Beach and
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CHS are healthy life dotnet as a service
to our listeners this program is for
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dotnet does not recommend endorsed or
object to the views products or topics
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their guests we suggest you always
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financial or legal adviser we think
pretty is pretty important in all things
in beauty I’m patty smoker your host
here at radio a and B we love to talk
about all things beauty which means that
some weeks we go behind the scenes to
tell the secrets behind the making of
health and beauty products and some
weeks we bring you compelling stories
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as we continue our celebration of
America’s independence in the month of
July I’m delighted to bring you a guess
to reflects the virtues we believe are
part of the American spirit in our
feature segment today we’ll talk and
meet a woman who I described with
courage determination creativity and
independence as well as a universal
determination to survive you’ll meet in
our seat and our features
segment julissa RC in our second segment
today we’ll talk a little bit about the
way in which society has evolved and how
the perception of people affects the way
we feel about ourselves and how we can
apply what I call my messy prescription
for wellness to be healthy and radiant
and in our final segment we’ll talk
about the upcoming show where the beauty
community of North America comes
together every year in July we’ll talk
about if you are a brand and want to
have success and being in the industry
some of the tips that you can apply in
order to bring your product to market so
let me tell you first of all a little
bit about our guests for the feature
segment as we celebrate America’s
independence this month of July I’m
delighted to bring you a guest who
reflects the virtues we believe a part
of the American spirit courage
determination creativity and
independence are just a few words I
would use to describe Jill Lisa AC let
me tell you a little bit more about her
sure lisa is a best-selling author of my
underground American dream she was named
one of people in espanol 25 most
powerful women in 2017 he’s a leading
voice in the fight for social justice
immigrant rights and educational
equality julissa is a contributor for
crooked media CNBC and one of the hosts
of crooked conversations her commitment
to education for all young people led
her to create the ascent education fund
where she serves as chairwoman of the
board a iax is a college scholarship and
mentor program for immigrant students in
New York City regardless of their
ethnicity national origin or immigration
status
prior to becoming an advocate she built
a successful career on Washington on the
Wall Street working for Sachs and
Merrill Lynch and had seemingly achieved
the American dream yet she was not truly
part of America you see Joe Lisa’s
immigration to America from Mexico at
the age of 11 and was an undocumented
for almost 15 years some of those years
spent rising to prominence on Wall
Street she made national and
international headlines when she
revealed that she achieved the American
dream of wealth and status at Goldman
Sachs all undocumented I’m delighted to
have her tell you more about her story
welcome to Lisa and we’re delighted to
have you with us thank you for Heidi so
let’s start out if you would having had
that that background can you tell us how
it out card that you came here to the
United States sure I was 11 years old
when I came to the u.s. from Mexico to
be reunited with my dad my friends were
already living in the US and had
Macpherson’s I was three years old and
from the tamela 2011 they would care
about the forces in the new office in
Mexico and when I was 11
they decided that I should come live
with them because again I was 11 and
growing up in Mexico without my parents
was not ideal and that’s why I came here
a lot of people think that all
undocumented people came to the US by
crossing the Mexico you get better
and the fact is that 40 percent of us
who are or at some point we’re
undocumented
the mexico-us border or any other border
on a plane with a visa and that was my
situation I came here on a tourist visa
that later expired when I was 13 and
that’s how that’s why I became
undocumented because a visa that I used
to come here expired
so you know many young people that face
all sorts of different emotional
challenges as they’re growing up what
was it like for you at being a young
teen in your teen years being here in
the United States and being undocumented
was there was there emotions attached to
all of that of course you know I think
it’s dangerous in that conversation
officer with everything that’s going on
but when on earth eleven I was Facility
worried about making friends like I know
I wasn’t worried about in my own
documents it was my immigration status
and because I was characterizing that
that was fond of mine and the day that I
found out I was on documents that when I
was 14 my mom was sharing with me that I
wasn’t going to be able to have a to
figure out which is this very big
everyone when my fingers turned 15 and I
wanted to have a something at a party in
Mexico with my family and she told me
that I couldn’t go to Mexico anymore
because I wouldn’t be able to come back
and frankly that day when I found out I
was undocumented I cried not about being
undocumented but I cried because I
couldn’t have this party that I wanted
my whole life and and it doesn’t so much
later that being undocumented became
part of my consciousness that that it
became and funded center in my life
because being undocumented means that
you cannot do a lot of things for me and
then said I couldn’t get driver’s
license for life in 60 and that the rest
of my friends and my classmates were
doing I couldn’t you know I couldn’t
even really apply for college back then
because undocumented people couldn’t
apply for college and they and
undocumented people still to this very
17 years later cannot have financial aid
to go to college and so that’s really
when it started becoming more we
that that being undocumented carry with
a certain consequences about it and I’m
sexually when I found out it was
undocumented
I had just figured I just began to
really feel American because I had
finally learned how to speak English and
I was making fans and I was sort of
adapting to American culture and it was
then that that assembler that like the
rug was pulled from under me because I
was finally beginning to feel American
but I was like the opposite I was
considered to be American right and
close it was a resounding but again like
it was there was something that a mess
loader in my life that I realized being
undocumented this every big deal
and so it’s from your story on what I’ve
read you you really were able to still
accomplish all of those things how did
you deal with a driver’s license and
going to college despite the fact that
you didn’t have the documentation that’s
one of the most beautiful things about
being an immigrant is the resilience and
the resourcefulness that we have to
learn and even though we’re told time
and time again
no the repeatedly we somehow figure it
out and we figure out how to make things
worse and sometimes we we were uppity at
the right place at the right time with
the ruin of Paris Texas was the first
date that a lot of undocumented students
to their parents their institution and
receive state financial aid and that
lack house is 2001 this is when I
graduated from from high school so I was
very fortunate that that math huh
at that moment although you know the
only reason I was able to go to the
University of Texas and is not because
of this law it’s because I have the
grades and I have therefore curricular
activities and I have two SAT scores
and I graduated in the top 5% of my high
school class II so and about the
separation I was able to take advantage
of it because of the law
last night was people to go to to go to
college in terms of driving I drove
without a driver’s license for many many
years I assumed it to get to work I so
needed to get to school and and so I
would just have to drive without a
license and this way every time I got
into the back seat of my car into the
driver seat in my car that I wouldn’t be
pulled over because the consequence of
getting pulled over for someone like
here is not you get triggered it so you
might get deported right right exactly
so tell us how when you moved on then
from college in your successful career
on Wall Street what were the
circumstances that that made you come
out and talk about the fact that you
were undocumented I was undocumented for
a very long time and I eventually became
an American citizen because my husband’s
an American citizen and so I was able to
adjust my status that way okay one
that’s not affected
I always I’m careful to to assure that
because I think sometimes people get the
impression that as soon as you marry
someone who’s an American citizen that
you automatically become a citizen in
France and it’s very very long process
it’s a very expensive process and I’ve
mentioned acts at the beginning of the
share but I when I came here with a visa
so I came in legally and that made a
really big difference in terms of being
eligible to address my immigration
status but with that kinds of books
become innocent and then I realized you
know I have a really powerful story to
tell because it’s not every day that you
fear of an undocumented person who
became a vice president there goldman
sachs
and and I just felt like I couldn’t hide
behind my accomplishments anymore and
what I mean by that is I had a very
successful career I was making making a
ton of money working on Wall Street
I was told this joke that I had a
husband I could dance I mean I had like
everything and and and by the same times
I was like seeing all these fabulous
young people like marching and
protesting and very fighting for their
right to be in America and the state
year and to be recognized by a country
that they packed home for a long time so
it was then that I decided that I wanted
to share my story and hopefully inspire
other undocumented people to know that
it’s possible for university users in
this country and to just the
conversation around what it means to be
undocumented and hence we have to give
other people an understanding of accrual
undocumented people are and and and why
we come here and especially with some of
what’s going on right now I think it’s
important for Spurs like mine to be cold
and be shared right absolutely
absolutely and so tell us a little bit
white of you you decided to come out and
tell your story how did that come about
and the writing of the book yeah so I
after I left Wall Street I joined an
organization called define American and
it’s an organization that uses the power
of friends to assist the conversation
around many of this issues that that
we’re that were talking about so and
through that I was able to then
thermosphere it was an article written
on on Bloomberg Businessweek that was
amazing that the journalist who wrote
the story it’s such a beautiful job of
telling my story and I and I think from
all the time
and as a result of that of that article
I had the opportunity to tell my story
more fully and to write a book called my
underground American dream that became
the Washington Post by Sarah and and I’m
just so I’m so glad that I was able to
deploy my service and I was reading the
book but the second method says it’s my
story at the Pendergrass but when it
learns comes down to it it’s a
confidential American story and it’s
like it’s spoon of twisty ferns and I
always get so excited when people send
me notes saying they couldn’t put the
book down and and they read it in one
sitting or they they stayed up late to
meet an acceptor because they just
wanted to know what happens next
and I certainly cannot when I get those
when I get those thoughts and I think
even people who have never been
undocumented people
I’ve never was so lucky people who have
either who’ve never had someone tell
them like I’m going to call immigration
services on you can soon identify with
with with my story and with and with the
book right right
as you look now at the circumstances
that are crying in this country what are
some of the ways that you are
participating because I know you’re
doing a lot of very different things
with with in the media and with it
within your writing what are some of the
things that are happy to advance some of
the issues that are going on with
immigration them in this country today
sorry I didn’t hide it I didn’t get
there and I know you’re doing all sorts
of different types of things in the
media and with the writing of your book
how
do you see the circumstances going on
right now with immigration how do you
see that picture and how are you being
involved in making a change for other
people yeah and I a lot of it a lot of
the issues that were talking about now
of hiring events are being portrayed in
the media
it’s and one hand it’s not it’s not news
because growing up undocumented you turn
their attention to what’s happening
around you in terms of immigration and
the stories that are told and what the
TV news covers so some of it is that are
happening now to be totally honest like
they’ve been going on for a long time
mm-hmm but I am really glad that people
are starting to pay attention and that
people care and I was so inspired and
happy about how many people have come
out to protest in to Mars so that
families can be together right and it’s
not something I remember when you’re
like rallies and marches five six years
ago
where there would be like 30 people and
now we’re seeing hundreds and thousands
of people show up and I think the
baggage that’s that that’s amazing so I
must ask
it’s difficult to hear the way in which
immigrants are portrayed so I think a
lot of times
immigrants are are viewed as our youth s
and staple for a lot of the issues that
are happening in our country if it’s
easier to say the reason we have crimes
because simha’s as their we’ve seen
people unemployed sick as immigrants and
like a lot of other forces driving both
those issues so for me that’s important
as a storyteller is to
share another part of the story that
maybe people aren’t hearing about that
you know the fact that aren’t that are
users that aren’t seeded and and and to
try to combat some of the frankly lies
that are being told about us and and I
do that through my writing and I do that
through the press conversations that I
that I host and I do that you whenever I
am given the up of some of your back
today to have a platform like yours to
be able to share my story and you you
mentioned as well that a lot of people
think that many immigrants come into the
United States by illegally passing a
border but there’s many different ways
that immigrants are coming into the
United States what are some of the other
lies or misunderstandings that people
have about immigrants in this country
then I’ll tell you I’ll tell you one
that really drives me crazy which is
that I I often get this question but why
didn’t you apply to become a citizen
sooner that’s where were you imagining
the surface seniors and awesome
undocumented people told like smelling
it in the back of the line why don’t you
do it the right way and this is service
nuts that we’re undocumented because we
want to go through the process because
the process is more difficult and we’re
just trying to like take the easy way
out and that couldn’t be further from
the truth because the human document is
really really really difficult and is a
lot of there were other ways we would do
it the other way and so that’s the
biggest thing is that when we talk about
people getting in the vessel line we
don’t realize or recognizes that that
line doesn’t actually exist so I’ll give
you an example of sometimes like you
came to the US
I will lure children so we didn’t choose
to come here and whether we cross the
border illegally or came here with a
visa like I did when you’re 11
you don’t get to choose like you do what
your parents party so right so I was in
the US since I was 11 I have a college
education I graduated honors from
college I speak English I I have been
for of all the things that I was asked
to do to be considered like America and
and there were so nothing for me to
fight like all those years that I was
undocumented
I didn’t qualify for anything Savannah’s
Exodus picked up an application so that
out on the other day there are very
specific way that someone becomes
eligible to apply for me the only way
was to learn and then I fell in love and
got married then that was eligible to
become a citizen but but not a minute
before that and that’s very frustrating
for someone like he’s like you I’m
driven and I won like my accomplishments
like doing something and so but imagine
if I hadn’t gotten married for whatever
reason I hadn’t fell in love and got
married I would still be undocumented
but and things that I heard about the
things that I’ve been able to do in
America they’re looking at the resume or
application for me – all right all right
well we’re going to take a break and
when we come back we’ll talk a little
bit about my underground American Dream
which is now being developed into a
television series so stay with us we’ll
be right back
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[Music]
thank you stay with it Patti smoker you
listening to radio AMD and I’m here with
– Lisa I see who is I and an activist
she’s written a book at my underground
American dream
– Lisa tell us a little bit about I
understand that it is going to be
developed as a television series for 20
Century Fox television
tell us a little bit about how that’s
coming about well said and I am really
unfortunate to be working with America
Ferrera on developing the show based on
based on based on myself there really
I’ve learn a ton of things about what it
takes is ceramics a television series
and it’s been a really great learning
experience who to connect with auntie
and to what’s to make this happen um
that’s really not really what I can when
I can care at the moment in time to
where we always are with the series but
I’m really excited that there’s a
potential to have a story of an
undocumented immigrant of an
undocumented Mexican immigrants that
isn’t the failure to the ball things
that we watch like growing up whenever I
saw a brown person on television they
were they were never like consider like
this beautiful people they were never
about their familial or people are
wealthy they very often when we see
wrong people on television they’re like
same numbers or a dead girl or there’s
like soffit rail so I am excited to have
a character on television God is more
true of the experiences bad than ribbons
have in this country absolutely and I
also understand you all writing a second
book yes and I am so excited about the
second book it’s called someone like me
and it’s you’ve been penitence in the
episode I’ve seized that phrase someone
like me all the time with since I I
really wanted this to be the title of my
music and the book is a young adult
adaptation of my adult memoir and it’s a
younger audience and I really wish that
when I was growing up when I was in
sixth seventh and eighth grade that I
could have read a soul like mine because
the thorns that I read many of them
didn’t speak to my experience and I’m
excited for kids to to hopefully to get
students I suspected in my story and for
people who have read my underground
American dream which is my exact memoir
and birth matters new material in this
invoke the books spend about half half
of the books is in Mexico when I was
using enough people my parents were in
the US and and it talks a lot about that
it’s next to the coil cord assimilate
into American culture of the things that
I did to fit into this new country and I
heard I thought for my American Dream
which ran about time like my biggest
dream was going to college and it’s but
I think I’m just really excited so long
people treated on the status of people
who read my other books to get more of a
sense of what my life was like before I
came to live here that’s great
now I also reading a little bit about
your work on crooked media tell us a
little bit about that I love cricket Mia
I am sure people have heard of positive
America which is they’re really smashing
hit podcast as millions of people listen
to that effect every week and
I had the opportunity we’re on parts of
America I said that and and from there
since a really great relationship with
the media where I am now a contributor
serve youth listens to cricket
conversations which is a matter cricket
media projects are those senators
conversations and I you know I talked to
National Geographic photographers about
how they’re using the photographs to to
fight fighting change to I have the
opportunity to have a conversation with
a former President of Mexico resent the
fact and I’ve interviewed members of
Congress and players and so it’s I the
conversations are really broad and I’m
so thankful that I have the opportunity
to reach so many people and tell Iran to
talk about things that interest me that
I think other people will find
interesting and that don’t always have
to do with being an immigrant right and
we’re where do you think of the
political environment right now and the
role of media and politics art do you
feel that this is another way in which
you are being able to help make a
difference for the immigrant
circumstances that are going on in this
country today the media right now it’s
an interesting place like today because
you know every day we see we see the
president forever talk in the media and
and I think that it is our job of
storytellers who dispute to keep telling
the truth and be speaking truth in the
work and the work that we do and I think
my I took my job very seriously
and you know I always tell people I
don’t report the news I are not very
serious about the latest thing that
happened like my job is to give you my
on what’s happening as the substantive
that opinion was soft and and if I do
that then I think that I’m doing a good
job and I’m doing a disservice to be
making wrong in in the story that I tell
ya absolutely you know you mentioned
that that the top of the show that one
of the you had certain circumstances to
the current that allows you to get an
education and allowed you to do some of
the different different things that part
of your culture and the way you were
brought up was about being resilient and
resourceful weirdies where does that
energy come from what’s the inspiration
for that I’m finding I think it’s in my
blood to be honest because like my mom
and my dad and my grandmother and my
grandfather’s like she knew it it’s
we’ve always – it’s like my family’s
always been full of hustle and
strengthened and had work and that’s
always been instilled in me since hours
I was a little bit like my mom my dad
would always tell me you know it’s not a
final answer and sometimes I would show
that embel they would time you know I
realize but he said no it’s an answer
but but yeah yeah I just I have I have
seen my mom do so much with so little
and I have been given opportunities that
she never had and I feel like it’s my
responsibility to honor that work and
those sacrifices that my family needs in
order for me to be where I am right and
and you mentioned as well getting into
college that you know it was Title II
the lab of change but you also have that
diligence with regard to you had the
good grades you had the extracurricular
activity
and that type of thing to do rather
things I don’t like to learn a lot okay
I like learning new things I enjoy
school under some kind of season my son
Connie weird some people that I city
schools like a bomb
Nepalese myself to lose myself in the
bin the books but I was being and and
that math I left math because it was so
certain than there was always the right
answer and everything else in my life
was so uncertain than like there wasn’t
the right answer for a lot of the things
that I was going through but when it
tastes not like to pursue always for and
so yeah I really enjoyed learning and I
enjoyed being sometimes on this bad life
and this serious was that like learning
environment that inner vessel worse I
mean sometimes you have to stay up late
and study and do the work and sometimes
some people ask me for like tips on like
your heart even so successful and what
are some like tips and remember one
thing I tell people is that there aren’t
any shortcuts but you have to do the
work but you have to put in the work and
and I hope like suck it up and do the
rest and right it’s not really fun but
it’s always with it yeah absolutely well
thank you so much for taking the time to
be with us today I appreciate getting a
chance to speak with you and to share
your story with what is the next most
exciting thing that you’re looking
forward to I am I’m really excited about
my book coming out in September it comes
out September 18th I hope people will
pre-order it and I hope people who’ve
never at my underground American dream
will will read back to I’m I’m really
really excited for especially young
people who have this book in my home
great great well again to Julie so thank
you so much for being with us today
we’re going to take another break and
we hope that you’ll stay with
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healthy life net welcome back thanks for
staying with us I love that story it was
so amazing to hear the inspiration of
julissa and how she persevered and
really believed in herself and I think
that it is really inspirational because
in today’s world where we have so much
contention and and and strife that’s
going on it’s hard to not lose yourself
and so in this second I want to talk a
little about the messy prescription for
being vibrant for living a long and
vibrant life and wellness you know
people in our industries are often
considered the ones that shape the paper
the way people see themselves and how
they present themselves to the world and
someone like julissa had a perception of
herself because she was an immigrant and
she was non documented and as a result
of that it shaped the way she saw
herself and she was defined by her
community as all of us are but it’s
important for the beauty industry is one
place where some of the most vibrant
work we do is helping people to live
long and healthy lives and so in this
segment I want to talk to you a little
bit about what I consider to be that
prescription for living a long and
vibrant life you know as beings
it actually has been demonstrated
throughout history that we have an
innate instinct to connect and the
question is really why why do we have
that innate instinct you know we look
back 64,000 years before Christ and you
actually see images on the cave walls
that were drawn by Neanderthals and
20,000 years later
humans did the same thing to basically
capture their image documented that they
existed
and shared those images with other
people in fact Egyptians are credited
for creating the first realistic face
paintings that were sort of a burial
idea if you will because these paintings
were actually tucked away into the
coffins of the dead so that when they
passed into the afterlife it was sort of
a passport so that their communities
would reccommend would recognize them
after they passed away but it would be
the invention of the mirror that
according to a Fast Company magazine
actually changed the concept of
individual identity and all this all
relates back to our identity affects our
health with the mirror we began to see
ourselves as we really were and we were
able to modify how we presented
ourselves to the world in fact there was
an author Ian Mortimer and Fast Company
magazine that believes that the mirror
created a crucial shift in society
because they allowed people to see
themselves properly for the first time
with all of our sort of unique
expressions and characteristics as
mirrors became available to the average
person society continued to shift we no
longer saw ourselves as insignificant in
them in a sea of humanity in fact every
person become to see themselves in the
mirror actually the center of attention
and it began to encourage us to think of
oneself in different ways we actually
began to see our individual uniqueness
now remember before the mirror any kind
of images that were done were about the
community those cave wall paintings and
all of the other types of portraits that
were done were all about building a
community our identity was tied up with
the people we knew the places we lived
the way we participated in our community
so imagine how that feeling was for
jalisa as a non documented person her
community was much more narrow in fact
when you were banished from the
community it was actually the absolute
worst punishment because an individual
would lose everything that provided
their identity the discoverer
of our uniqueness gave rise to our
preoccupation and wanting us a
preoccupation about our parents and
wanting to look our absolute best
outside in the world by the 20th century
we see a connection between fashion
cosmetic music technology technology
uniqueness is now on steroids and the
mirror serves as a barometer of our
effectiveness of presenting ourselves in
the best light if you think about it
today 42 percent of the global
population carries their own individual
device that has a mirror that captures
all of these 21st century life elements
and we’re now able to see ourselves
modify how we present ourselves to the
world and get feedback faster from
further distance than any other time in
history as someone who sort of witnessed
all of these things unfold it has led me
to ask this big question if the reason
why from sixty four thousand years
before Christ we captured the selfies
and with sharing them is part of this
innate instinct to connect with other
human beings does the combination of the
mirror the selfies all this new
technology social media mirrors and
social media are we actually building
bridges and improving our our health or
are we building walls there’s an
increasing amount of evidence that
social media and this preoccupation with
the way we look and the way other people
see us is changing people’s lives and
especially teenagers we’re learning that
the despite the intention to connect and
using technology to do that it’s
actually creating more harm than good
people are not connecting in true
intimate work because the true
prescription for health comes from our
hard work our sole work you taught you
heard Joe Lisa in the feature segment
talked about
despite the fact that the law had
changed that allowed her as an
undocumented work an undocumented person
here in the United States to go to
college that she was able to take
advantage of that opportunity because of
the hard work and determination that was
part of her sole work it was part of the
the DNA of her community to work hard
and to do your absolute best and when we
do that when we participate fully when
we’re willing to participate fully in
life and being willing to have intimate
and close relationships with other
people is where we create a vibrant life
it’s where we create our opped our
optimum health and so I leave you with
these things that I hope will help you
as well as is the inspiration that I got
from the interview with julissa to do
these things for your prescription for
health don’t let don’t allow others to
define who you are
even though jalisa was an undocumented
person in the United States she held her
head high and she worked hard take more
time to focus read out inward rather
than outward asks and answer the
question Who am I be face to face more
with people rather than screen to screen
be genuinely curious about everything
lean into real and messy connections
with human beings be willing to be
vulnerable scared and still stay engaged
with what’s passions what you’re
passionate about and people and finally
always be respectful honest and kind to
others stay with us we’ll be right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm when
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designed and bottled brands that are all
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Beauty comm this beauty website focuses
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well as established brands if it’s
pretty we want to see it and we want to
sell it on american-made Beauty calm to
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[Music]
welcome back in our final segment I want
to focus my communication to the
professionals July not only is the the
month that american-made beauty and the
rest of the world the worst of the
country celebrates our country’s
independence it’s also the month that
North America is the location for where
the beauty community comes together and
celebrate and talks about what’s new and
what’s happening and preparing for the
fourth quarter and holiday season
cosmopolitan North America happens in
Las Vegas this year July the 29th and
30th and there is literally the largest
beauty show in North America there’s all
sorts of different activities that go on
and if you are in any way connected to
the industry it is a show you must go to
not only will you have a plethora of
booths of exhibitors that are showing
their their product old brands new
brands innovation and it is just a
absolute opportunity to understand
what’s happening in the industry put
your finger on the pulse and the
Cosmoprof north america team really puts
together a very compelling show with
lots of different ways to discover new
things new brands new innovations and
things like that so I highly recommend
that you consider going to that show if
you’re any in any way interested if
you’re an influencer and loved beauty
you need to be at that show if you are a
brand you absolutely need to be at that
show and if you’re a buyer in any way
you need to be at that show but one of
the major activities that occur at the
show is where buyers and sellers get
together it is where buyers go to
discover brands and I have had the
unique and honor unique privilege and
honor to be involved in the last five or
seven years of helping brands get ready
for distribution but I am always
surprised at how ill-prepared brands
come for these kinds of opportunities
because the reality is today indie
brands new brands is where much of the
growth is taking place particularly in
the beauty and health sector there’s a
lot of reasons for it I want to spend my
time and helping you if you are a brand
these are some of the things you really
need to understand in order to be ready
to have a meeting with a potential buyer
first and foremost is understanding that
until your brand gets to at least a
million dollars in sale you don’t have a
brand and you don’t have proof of
concept so oftentimes the idea of
building a brand to a level in which you
are going to have real compelling buyers
where you’re going to be able to get in
the door of a qualified distributor
that’s going to be interested in and
carrying you getting in the door of a
retailer they want to be able to work
with brands that have some proof of
concept we will often have said that’s a
million dollars it can be a little bit
less but the point is you’ve got to have
some growth so it’s really important to
understand that some type of growth is
takes place in order for you to be able
to have proof of concept the next thing
is that you have your brand trademarked
whatever name you are using for that
brand
it must be trademarked and that is an
entire registration process we’ve talked
many times on the show about that so go
back in our archives and pick up the
information on on trademarks but it’s
critical that you have your brand
trademark before you go to a show and
that your packaging reflects the TM or
our registration that shows that you
have
that you’re educated about trademarks
and that you’ve gone through the process
the next thing is that you must have
your pricing in order in the in the
world today there are a number of
different layers that are going to be
required in order for your brand to be
successful and what I’m saying layers
the idea that if you make a product and
it cost you two dollars to make it it’s
there’s not enough profitability in your
company if you make it for two dollars
and you sell it for four dollars there
is a standard that has been tried and
proven over this industry and although
the market has changed and we have
eliminated some of the layers of
distribution the fact is is that beauty
is a marketing play and a brand must
have enough margin between what it costs
them to make it and the selling price
that they’re selling it for in order to
be sustainable and and retailers and
brands are interested in brands that are
long-term play if you’ve got something
that’s absolutely novel and you know
that it is a one-hit wonder and it’s
going to be here and gone great but most
retail partners are looking for long
term growth so make sure that you have
your pricing so that it is accurate and
that you’ve tested it not only that you
have enough margin but that you are
competitive in the marketplace those are
two things that are critically important
and that you want to have before you
attempt to have a meeting with a with a
buyer go to a Cosmo Prof and try and
have meetings with potential
distributors and and and buyers but and
by having a line sheet and that line
sheet would have all of this pricing
information for every single product you
also want to have UPC codes because in
this day and age that’s all connected
through technology more and more
distributors and retailers and buyers
are utilizing you
see codes and need that information to
be on the product the line sheets should
also have all of the what we call Dems
dimensions and weights of the products
how your product is packed out is it in
master cartons of six or twelve those
are all pieces of information that would
be on a line sheet in addition to what
kind of marketing support and education
would you be providing for your partners
that work with you and most importantly
your social footprint these are all
factors that potential buyers are going
to be interested in today the social
footprint is huge and in addition when
you combine a big social footprint along
with five hundred thousand to a million
dollars plus in revenue these are this
is where you’re beginning to get real
traction one of the final and most
important things as well is your
packaging make sure that you have
followed FDA requirements for what you
need to have and the way your package is
labeled I see too many times all across
in key haces and malls in farmers
markets and even at these big trade
shows where people have paid four or
five six thousand dollars to be there
that the product cannot be sold because
it is not legally compliant go to FDA
and look and do a search for cosmetic
labeling and make sure that you’re
following your following the rules this
is the month of July we’re celebrating
independence of America and we’re
celebrating innovation in beauty in
America thanks for being with us I’m
Patti Schmucker we think all things are
important in beauty

Aug 09 2018

57mins

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Rank #4: Sandy Marion & Kiana Rivera – Body Love

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Patty Schmucker has two special guests on this episode of RadioAMB, first, she’ll be speaking with Sandy Marion of I am Organic. They discuss what motivated Sandy to start a natural and organic line of body care products and the lessons she learned starting a brand from scratch. Through affirmations in many different languages, Sandy learns that following your gut and believing in your vision is the key to success.

In the second half of the show, Patty speaks with Kiana Rivera, Miss San Diego Plus America. Kiana started out as an actor and makeup artist, wanting to inspire others and have a positive impact on people, she was looking to continue that message as a pageant contestant. Volunteering and charity is a very important part of the pageant and she wants to continue to be an advocate of self-love.

Listen in as Patty and her guests discuss following your heart and pursuing your passion.

Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty hi I’m Patti smoker your host
here at Radio AM B where we talk about
all things beauty which means that some
weeks we go behind the scenes to tell
the secrets behind making health and
beauty products some weeks we bring you
compelling stories about beauty society
health fashion well-beings and things
that we love we hope you’ll tune in
often and give us your feedback as
America plans this week to celebrate 4th
of July we celebrate with our segment
sponsor today one of our newest
american-made beauty brand 1821 man may
three hard-working gents noticed that
the landscape of men’s grooming goods
had become somewhat mundane and all
shared a similar characteristic they
began to became inspired by the
bootlegging of American prohibition and
began to bootleg their own custom
grooming mixtures the 1821 man-made
namesake is a homage to the 18th
amendment which started prohibition and
was later repealed by the 21st amendment
1821 man-made is now making premium
uncommon goods that gentlemen take pride
in owning find them on american-made
Beauty calm today as we go into the 4th
of July celebration I am celebrating two
brands two women who have put their hard
work and energy into
you creating beauty that is soulful it
has all sorts of various different types
of positive attributes in terms of the
products that they’ve created but really
what has been the rocket fuel to their
success has been when they have put
their heart and soul the first part of
the show today will meet Sandra Sandra
sandy Morin who has a brand called I am
organic and in the second half of the
show today we will meet Kiana Rivera who
is a Miss America San Diego and we will
be meeting her later on today so stay
with us and Sandra sandy I am delighted
to have you with us today thank you I’m
glad to be here thank you very much
so sandy tell us a little bit what I am
organic is today I’m organic is first of
all the name itself for me the I’m
organic organic wasn’t just about
organic ingredients it was about being
organic and authentic in yourself with
yourself
my background is an environmental
background and I’ll tell you a little
bit about that I basically worked for an
environmental remediation company which
means that my company would go in and
prepare land for builders and we would
work for the DEP and we would basically
clean up contaminated sites I did this
for probably about 15 years and what
kind of started this whole thing for me
was I was out of sight one day and we
were having a lot of issues trying to
clean up the contamination from the soil
we were refined in hot spots were taking
the store out the hazardous facilities
and it was just really causing those
problems and I asked for the engineers
that were there with the site and then
and they told me it was old peach
orchard and it was something that I was
not expecting to hear I thought maybe it
would have been an old gasoline station
or something like that and when I said
it was a peach orchard
and something just kind of
sprung in me or the light bulb went off
thinking this is what we’re putting in
our bodies you know this place is so
filled with contamination and it kind of
really catapulted me into trying to be
more organic eating more organically and
just kind of taking care of my body a
little bit better and so so Cindy let me
let me make sure that I understand so
what you’re saying is as a environmental
remediation specialist you guys you
would go in and take plots of land that
had some kind of contamination in the
soil and try and fix it right is that
that what was your business correct so
we would you know try to prepare it for
weather you know the different standards
for different states bring it down to a
standard of weather it would be for
residential or non-residential
residential meaning anything that your
hands would be in huh and
non-residential would be like if the
building was on it or a parking lot was
being you know built on top of it and
this particular piece of land we were
getting ready for a condominium mm-hmm
like I said we’re having a lot of issues
trying to get the contamination down the
arsenic levels and we were literally
taking the soil and taken it to
hazardous facilities so again when I
found out that it was actually an old
peach orchard it really catapulted manda
becoming healthier and taking pay more
attention to what I was putting in my
body and this was back in 2007 so and so
the vent is so that meant that that
peach orchard was utilizing synthetic
fertilizers and that type of thing and
that’s that that was the contamination
that you were seeing in the soil Wow hi
the pesticide and I have been I had
worked at many sites before and this one
was given us so many problems
we tried blending the soil we were
removing the soil bring it in clean so
we’re trying to bring the levels down
it was really given us a hard time we
just couldn’t get it down to standard
and you know again if I’m thinking at
the time that it’s a you know gas
station or right right wow that’s
amazing this is back in 2007 and it was
kind of like I guess there are a lot of
in society living organically was still
kind of a baby in my eyes we had started
to get more we don’t care more about it
but it wasn’t something that is as
prevalent as it is today so I started
eating better trying to find different
things because at that it’s very
expensive to take care of yourself
organically other than yeah opposed to
eating Junkin and buying things that
organically me so the pay more attention
I couldn’t at that time really find
anything that that I liked when it came
to body care mm-hmm have an
environmental background knowing a
little bit about chemistry and part of
my job doing a lot of research I started
researching different things that
different oils and ingredients that were
organic and that were good for your body
inside and out and I started formulating
different things
printing together a lot of crown heir
and after about two years I finally
developed something that I thought felt
was really good
I had used myself as a guinea pig
throughout the two years I truly felt
and saw a change in my skin I suffered
from eczema all of my life and it was
important for me to put something on my
body that wasn’t that basically was
penetrating my cells with good
ingredients and not harmful chemicals so
like I said put that together and that
was back in 2009 gave a lot of it to
friends and family to try and they all
liked it and thought that I should try
to sell it and at that time I had a few
stores that were open to carrying a
product funding so you know thought of a
name and started branding it and got my
website up and it ultimately felt I
didn’t brand it the correct way didn’t
have a heart as I guess you could say
mm-hmm but but at that point though I
mean you did one part of it and I know
you you you’re saying that you know it
didn’t work it failed but you had the
formula part was that tough was it hard
to sort of figure out how to actually
physically make the product I was
spending I was still working a full-time
job at the environmental company and at
the time lived by myself so my day job
was my day job and then I was going home
and working four five six hours a night
and doing research taking ingredients
blended ingredients figuring out what
ingredients worked well together
purchasing organic ingredients wild
crafted ingredients and just really
trying to formulate something that that
works from the inside out basically
wasn’t something that was just a topical
but something that really was going to
penetrate down into the dermis work from
the inside out and really make a
difference in your skin
mhm and so I did create something I
thought I created something that was
really good really passionate about it
but I didn’t brand it the right way and
a lot of you can in my opinion you can
have a really really good product and if
you don’t brand it the right way and you
don’t present the right way it’s not
going to work right and what was the
lesson in terms of what do you think you
did wrong on the branding side
I rest it mm-hmm I didn’t really think
about what it was that I was trying to
give the consumer it was more about
getting something out on the shelf with
quick and thinking of a name and just I
didn’t have heart in it I didn’t have my
heart in it so as I said it ultimately
you know I didn’t really go anywhere and
I still used the products for years for
myself and you know I had friends and
family that that liked it and I gave it
to them and when I was my life and what
kind of thought I’m organic the table
was I wound up at 42 had my first
daughter and at two months she developed
severe eczema Wow was really hard to
take really hard to accept the fact that
there was something that you know your
daughter going through and you’re having
trouble trying to fix it and I was
taking other doctors and they were
giving me steroid creams and she’s two
month old and it was just kind of a mess
and during that time I was also
suffering from postpartum so it was you
know double whammy and I went to my
husband and I told him I said you know
I’m gonna try praying my stuff on earth
you know if it works if it doesn’t work
well not any worse off than what we’re
dealing with right now I’m doing I
started putting my my bombs on her and
wow that’s happening took a few weeks
but I saw that it was starting to work
on my end I started researching
aromatherapy for my postpartum so I I
I’m a runner
so I started I started running again and
in the midst of all of this
kinda dispensing peace of mind yet a lot
going on there it will make sense in
here one morning as I’m running I kind
of just hit me about getting back into
the game
getting back into maybe trying to start
this business again and it’s where in
Ryan is where I decided the name of the
company it’s where I decided to take the
research that I was doing infuse it with
different aromas and different central
oils I wanted to give the consumer a
great product that took care of the mind
body and soul you know in the shower at
least us women sometimes it’s the only
place that you have to kind of break
down
it’s your 15 minutes of alone time it’s
a kind of a sacred place so what I
ultimately wanted I am organic to be was
a three-in-one type of experience where
you are using a product that’s really
good for your skin you’re taking care of
your body you know that the ingredients
are natural organic they’re wild crafted
ingredients you are able to smell
different essential oils that are coming
to the mind that can help center you or
energize you or kind of just bring your
mind into a place of serenity and peace
and the last part of it for me was we
are living in a society in a world right
now that’s very disheveled and a lot of
people feel that they don’t belong
there’s a lot of issues with young
adults right now and Southworth and
bullying
there’s all these things going on and I
wanted to figure out how I would be able
to use my product to kind of do my part
in bringing people together so I came up
with the idea to put ox emissions in
several different languages from all
over the world and add the label so that
way any person in our planet any
language any race can look at that label
and get an affirmation that they may
need that day you know look at it and
say I am love or I am power I am energy
or I am grateful and for me that was a
form of being able to connect people
include people recognize people and that
for me was kind of the soul of the
product of the brand itself so and so
and so when you meet
I’m sorry and when so when you made that
change did you did it all all of a
sudden it just sort of really resonate
and took off yeah so I you know you
realize that when you’re true to
yourself and you I remember when I first
brought it up to some people I had a
like a marketing team they didn’t think
that it was a good idea and I pressed
for it I said no this is the brand I
want I was bullied when I was a kid I
knew help so I wanted kids today I
wanted my daughter to find herself wars
a whole lot sooner than I found
sometimes it’s there’s little things
here and there that pop up unexpected
that can give you a little peace of mind
or a little boost or loss of confidence
so it was very important to me and when
I branded it the company in that manner
when I explained to different
brick-and-mortar the background what I
was trying to do it really kind of took
off I wound up you know in several
stores in New Jersey and I think what
really changed the direction for me is
one of the editors for new beauty
magazine came across my brand and called
me up wanted to do an interview and put
me in their magazines twice I started
working with influencers and you know I
think it started there resonate with
different people and it really just kind
of took off
and so tell us tell us a few what are
some of the affirmations that you
include on the label some of the
affirmations are I am restored I am
energy
I am grateful I am loved I am
enlightened trying to think of the ones
I can think of I am joy yeah and what
was what were the languages that you
chose to put them in from Swahili to
Russian and Italian and Irish English
Hindu Thai Chinese Japanese and it
really is awesome anything it’s a great
what a wonderful way around Beauty
around being able to connect those
pieces of mind body spirit all together
in some in a very common common product
you know which is very exciting to be
able to do that and I understand you’re
getting really good result in terms of
seeing problems with the skin really
being able to support healthy skin yeah
so I love it I actually have some of my
clients have psoriasis and one little
boy in particular is 11 years old his
mother found out about my product
contacted me and you know my product is
not a cure it helps that it’s not a cure
form for eczema or psoriasis my daughter
still uses her medicated clean it just
hacks in the fact that she doesn’t have
to be on a regimen of seven days on in
seven days off spot treatments for now
and hostile eyes she has it on his head
he has a dumbass back all over his body
and his man contacted me and asked me if
you know if she could try ask me about
the products and if she could try the
balm and I told her I said you know I
send you a dry for free just to see if
it helps them give them a little bit of
relief and I’m not going to guarantee
anything and I was hoping that it would
just kind of help them out a little bit
and I wanted sending her the scrub and
the bomb within a month’s time the
psoriasis on his head cleared and
something like that you ever get a look
at that he’ll end up calling me and was
crying told me thank you and it is so
it’s so awesome when you can touch
people that way you know for me it’s a
little boy that’s 11 years old and kids
can be cool right right and when he had
you know when you have a little kid
that’s dealing with something that is
out of their control and the you know
being bullied for something like that
and to be able to help him just find
relief you know a little bit relief and
it really it touched me absolutely you
can see if you go to my Instagram I am
organic skin there’s pictures of him and
his progress on there that’s great
that’s great that’s what we like we like
when beauty touches touches the soul so
we’re going to take a break and when we
come back we’ll talk a little bit more
with Sandi about some of the success
she’s seen with press coverage and the
aspirations that she has for herself and
her brand moving forward so stay with us
we’ll be right back
[Music]
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positive people and radio unites healthy
life dotnet welcome back this is patty
smoker you’re listening to radio a and B
on healthy life net I’m here with the
founder and CEO of I M organics sandy
sandy Marin and sandy and I have been
talking about her skincare brand that’s
been on the in the market now and has
all sorts of different a natural organic
ingredients but also has this soulful
aspect in which she has taken various
different affirmations and put them in
multiple languages that’s on the label
so that it resonates with people who in
this destructive world we’re living in
may need that moment to get an aspirate
and aspiration and be encouraged in a
world that sometimes can be very rough
for us Cindy it has the fact that you
put the multiple languages on the label
in this form has that helped a little
bit with some of the you got some great
press coverage does that help to attract
some of that absolutely absolutely I
have been contacted by different
magazines from the UK London from Iran
from Canada and people I’ve had a lot of
influences from around the globe
Australia Ireland Russia
I came in mean Dominican they’re always
docked me and have made mention that
they actually would search the labels to
see if I included you know that is
excited them and they did feel that they
were all included you know with
something that but they all really
appreciated and I think because of that
and the end up having a lot of
influencers contacted me and writing on
the social media about me and it caught
the eye of Vogue magazine and it’s
caught the eye of GQ and Elle magazine
and they’ve had me and you know I’ve
done different write-ups and have had me
included in a few of their magazines
which was a little astounding yeah when
you get an eMac from those you think it
might be spam this little company and
Central Jersey and it was just and I
truly believe that that is what caught
the eye and I remember talking to one of
the editors of new Beauty magazine which
again they were the first magazine to
ever reach out to me they that’s what
caught their eye the fact that you know
the way it was branded right and it
really speaks to people in general to
for me especially young ladies follow
your heart when people tell you that the
crazy idea it’s not going to work it’s
going to look too busy whatever the
excuses whatever the reason is if it you
feel it you do it right if it doesn’t
work it doesn’t work we have to try
right and that
for me that that one change is what
really changed the direction the brand
at this point I’m in 400 stores in
Canada right now and you know and when I
had to the the department store call me
they said you know we thought you had
looked for it so it definitely it’s
definitely helped resonate with the
consumer and goes back to what you were
saying in the first segment and that is
that even though you had developed a
great product it didn’t have it wasn’t
branded properly and now that you found
you found a way to break through the
noise which is at the end of the day is
really what branding is all about is
being able to break through the noise
and get people to pay attention to
something and then if you have substance
to it like you do where you’ve got a
product that actually performs and makes
a difference that combination is is you
know some of the elements and then if
it’s priced right then we call that sort
of the trifecta of success so what what
lies ahead for you what are some of the
things that you’re hoping will happen
for your brand and for yourself as you
move into the future I think I think
obviously it’s to grow and to become
more of a name you know household name
but Axley my goal is to take care of my
family
take care of my parents to have my
daughter and he’s now going to be four I
can’t believe to have her be able to
look at her mom and know that her mom
you know went for it went for in a 40 by
20
mm-hmm gave up a very good career to do
this and I want to be a good example I
want to be in a position in my life
where I
a business that that is one well that I
can have the freedom to go out and do
charity work to you know talk to young
ladies to you know to try to make
whatever difference I can make and
that’s that’s really I think what
success is is to you know of course have
a product and have a brand that that’s
successful but ultimately you want that
so you can live a life in service
pattern right and as you look at the
brand itself do you have some goals
about expanding the number of products
that you’re offering or any other kinds
of campaigns that you’re planning on
doing yeah so actually we are just
launching this week a coffee scrub a
week with July favorites so we are
launching another oil and another sugar
scrub our clock face which is kind of a
CMOS aroma to it I’m also working on
another metal band quad something honey
and we are talking about doing different
things for different seasons like a
sense of the season doing different
collections like a tiling collection we
can get a set of four different aromas
[Music]
or spa collection ocean collection
things of that nature I’ve been asked a
lot about shampoos and you know body
washes and things like that I’m not
familiar with the shampoo market at this
point is something that I would like to
investigate I’m really good at what I’m
doing right now so I’d like to expand
and different aromas in that you know
not category and and and you know see
where that takes thing right now right
great well it’s wonderful to have an
opportunity to get to know you
little bit better to hear a little bit
more about your brand congratulations
for the success that you’ve achieved and
thanks for taking some time to be with
us today thanks so much and thanks for
asking me I appreciate it my pleasure
all right well we’re going to take a
break and when we come back we will
spend a little time with I canna Rivera
so stay with us we’ll be right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm for
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way
healthy life net welcome back this is
Patti Schmucker on radio Amb here on
healthy life net our next half of the
show is with Kiana Rivera a Kiana is
Miss San Diego Plus America 2019 because
of her charity work and go-getter
attitude Kiana was asked to begin her
reign early she’s also a beauty youtuber
and her YouTube channel called kindly
Kiana where she does reviews tutorials
and vlogs on beauty products on her
Channel she’s a does makeup looks and
she’s been seen on the red carpet in
magazines and in prom pictures across
Southern California she’s also an
actress so I’m delighted to invite her
to talk a little bit about some of the
experiences she’s had welcome down or
we’re delighted to have you with us
thank you it’s my pleasure so tell us a
little bit about how you your trajectory
how’d you get started on this amazing
journey Iran so I started acting at a
very young age I actually started at 8
years old so I was on set on makeup
which is one of those very big things
you’d see the makeup artists with their
palettes there was so colorful you’d see
them with their big kids with the
lipsticks and it was something that was
so mesmerizing to me something that you
know what kind of not used to it was a
routine of mine even when you would go
on red carpets it was something that was
a really big thing beauty and acting
industry go hand in hand and what I
started getting older it was something
that my mom was also very big inflation
to me because she was awesome heavily
involved in beauty and again routine for
me it was just something that I loved
that I would watch tutorials my actual
first tutorial that I followed was from
Jacqueline Hill I absolutely love
Jacqueline Hill she’s one of my biggest
inspirations even today and I followed
one of her tutorials for a premiere that
I went to which was the Dragon Ball Z
premiere so it was so much fun and it
has got me started on that path mm-hmm
and so you’re just really watching it
and getting it in involved in it you
really began to sort of self teach
yourself on exactly how to take care of
your own your own makeup how did you get
started taking care of other people yes
so because of tutorials item itself top
makeup artist and I just watched a bunch
of makeup tutorials that I learned from
jacqueline hill and nikkietutorials and
amid anything I ended up getting a job
and also beauty and that’s when I
started actually getting trained on
different makeup brands like Al Genest
and tart and number seven and on Ben
decay I got taught in so many different
makeup brands and the ingredients is
that really helps me in the future even
with my own clients today I then got a
job at NYX when they had their own
standalone stores that they just opened
up recently and that’s where I learned
how to work with different skin tones
different food combinations and even
different styles on different clients
who like different styles and makeup
whether that was natural or if they
liked it a lot more drama and smokey eye
that’s where I really learned how to be
very artistic and creative and you also
mentioned to me that it was not only
learning the product and learning how to
deal with various different types of
skin types and skin tones but in those
couple of environments was there some
things that you learned about what what
customers wanted and how to meet their
needs yes so with customers especially
at NYX it was amazing
learn what they’d like so if I have a
customer come in who really wanted
something naturally which has found what
they wanted in their needs if you wanted
somebody who really wanted a really nice
sharp eyebrow it was just so much fun to
be creative it was that amazing feeling
of they come back and you put makeup on
them and they feel so confident
afterwards that for me as a makeup on
it’s the best feeling in the world to
feel like I impacted them in a creative
and positive way right right and so did
you um as you were beginning to look at
these various different opportunities
and working with Ulta and working with
NYX what made you decide to start your
own channel that’s a question when I was
about three years ago when I was about
17 years old I was doing makeup on my
friends I would do makeup on red carpets
on myself now because I just started to
really notice my own makeup and I was
like no this is so much fun and a lot of
people were telling you know you really
need to start a YouTube channel because
even with my own friends I was just
educating them because they would ask me
many questions on you know what shape
should I use for this or you know for my
eyebrows what product should I use and
they was just rusted from tutorials at
the time so that hadn’t worked to add
these amazing places like ultra and NYX
I was already educated on that some
learning from tutorials so from that
point people kept telling me you should
really open up your own YouTube educate
girls you’re so creative but I was like
yeah maybe that is a good idea
especially because even the reason for
me joining and acting is I always wanted
to impact the world in a positive way it
was something that I always wanted to do
and being able to do a makeup channel
was just one so fun for me and I
actually have impacted girls in a
positive way because it’s not only
makeup that I focus on as my channel
it’s spreading love and being kind
that’s my mantra at the end of my video
that’s always what I say and I also
focus on inner beauty as well
and was it easy for you to sort of
figure out how to navigate that social
media world and what to do and how to
how to grow your following am i
following it’s actually been such a
blessing for me that people have
followed me on my YouTube and also
follow me in my Instagram they’re always
keeping up with me I am so extremely
blessed for my fans on my social media
and the way that I pretty much had
grabbed that stop following from
Instagram is by doing a lot of really
really dramatic and creative look like I
had done a good look that it’s just
finding what people like a lot of times
they just say love my glitter looks and
I’m all about unicorns and fairies
[Laughter]
that’s a way that we connect and that’s
pretty much how am i following and also
because of my message through my channel
uh-huh and do you think that the
positive message is is its timely do you
think that that that that’s part of your
growth is that people are really hungry
for positive messages in the world today
I do I think that there’s a lot of
negativity going on in the world and for
me if I can make you happy for even if
it’s 15 minutes and you can focus on
something positive and educate you at
the same time with makeup that’s really
my goal is just to spread love be kind
and the most positive and creative way
right right now what do you think are
some of the things that you’re seeing in
the time that you’ve been doing this are
you seeing a difference in the kind of
looks that are being done with makeup
well I mean there’s a lot of trends
going on that isn’t really amazing are
you going are you regarding things in
myself a different looks at my best look
like yeah the things that you’re seeing
that your fans would like okay yeah so
I’ve actually
done a lot of youtubers you really like
to do looks that are extremely amazing
and very dramatic and very over-the-top
that’s really what catches a lot of
youtubers and people who watch YouTube’s
eye so on my channel the way that I
altered that into my own sort of
creativity is for instance and Halloween
I’m a I made a day of the dead look but
the difference that I did is I actually
made it more mystical I made it more
fairy so I had flowers in my hair and I
had a video that had a bunch of flowers
and butterflies at butterflies on my
hair as well
I had glitter all over my face it was
very pink and it was colorful and I
guess make it very different because I
be full and it is really amazing and
that’s what I just thought that just
being treated and having my sentence
with that creativity yeah absolutely
alright well we’re going to take a break
and when we come back we’ll talk a
little bit about the Miss San Diego plus
America contest and some of the work
that that we are doing in the
marketplace to help people feel more
positive so stay with us we will be
right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
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life dotnet where positive overcomes
negative
[Music]
hey thanks for staying with us this is
Patti Schmucker on radio am beyond
healthy life net
I’m here with Kiana Rivera and we are
talking about her life as an influencer
and how all of that came about and her
miss San Diego plus America pageant and
tell us a little bit about the pageant
and how you got involved so with the
pageant I am extremely excited about
being elected as Miss Anita + America
how I got involved is odds are you know
with asking industry I did know a lot of
friends who were into pageantry and I
actually heard about this pageant and
came across it the reason why I joined
is because I feel that society came old
women into thinking that we have to be
cookie cutters and we all have to look
the same
being the precise one myself what I
really wanted to show the world is that
all women and Eddie supersize are unique
and beautiful I can conquer the world in
their own way mm-hmm and it is so it
really sounds like it’s all about being
able to further the message that you’ve
really always been about and that is to
be able to share love and share positive
messages yes I’m very passionate about
self love and self confidence I feel
that you know women can be just as
beautiful as anyone and women can you
know I feel that women should be able to
feel confident and and whatever they win
without they look like and I’ve actually
feel that I made that message come
across I get in boxes from many girls
and teens and women telling me how they
were able to put on makeup today because
I made them feel confident enough
and that one with my heart so much
because that’s exactly what I’m trying
to convey to my followers is that you’re
beautiful and anyway in every way
possible and so we’re weird a year
where’s your inspiration come from what
and what’s helping you to keep that
changing the world in a positive way do
you wake up every morning feeling
positive I feel like in order to show my
followers that I am positive and show
people that I care about that I can be
inspirational and motivational yes I do
have to wake up being positive every day
because if that’s what I’m conveying to
the world how can it not be that right
that’s who I am right and so how do you
stay positive
and we talked earlier about the fact
that it’s a it’s a trying time and
there’s a lot of people that feel
disconnected what are some of the things
that you’re doing to keep yourself
positive I feel like my career is
something that definitely keeps me
positive my family I’m a very very big
family person and my family is
definitely one of those things that just
keeps me going there so motivating and I
am so grateful to have them and they are
really one of the reasons that keep me
going and keep me positive and are there
any other people in the marketplace that
have been also inspirational to you one
of my biggest inspirations as a
plus-size woman is actually Ashley
Graham she is the first plus-size woman
to be on Sports Illustrated she is such
a big inspiration she’s actually one of
the reasons why I started in being
missing EcoPlus America is because I saw
the way she wanted to change the world
and I wanted to do just the same thing
she did whether that was beauty honor
whether that was being missing to
EcoPlus America that is just something
that I really wanted to show the world
and impact them in a positive way and
she showed that and she’s so
inspirational to me and when you talk
about being an advocate for self-love
what are some of the ways that you share
with your followers that you can
practice self-love
so club is something that that’s very
good question TP is something that you
have to make sure and this is a quote
that I’ve heard many times before you
have to make sure that you love yourself
before you can show others love if you
like that is something that’s extremely
important is you have to go out in the
world and to better yourself and to
better your future you have to found out
what you want to conquer and who you
want to be and that all is in what self
of is is it showing the world this is
who I am and I am not afraid to be that
person and I feel like you won’t get
really far in life having that sort of
go-getter attitude absolutely absolutely
and also the pageant tell us a little
bit about how the pageant works and what
are some of the the responsibilities
that you have in that role so being part
of this pageantry is is so amazing one
of the other additional reasons why I
wanted to be in the same use of US
America is because I love to volunteer
I love volunteering after volunteering
since I was very young and being part of
pageantry they are charity based so that
means that we go out and we show the
world how we volunteers as opposed to
sometimes other pageants they do this
thing but we are trained based and
that’s what we do we go out and impact
the role again in a very positive way
and we just volunteer and we have
platforms as well that we really put all
of our effort and something that we’re
very passionate in and we do some
charity work there as well so throughout
the whole year we do charity work we
make appearances whether that’s going to
a school and speaking through this whole
year I’m actually running to be Miss
California plus America and that caught
that pageant happens when that this next
pageant run for Miss California is
actually going to be in April on April 7
2019 April 7 2019 and what are some of
the charity as that you guys have been
involved in so I really really love the
Ronald McDonald House it is a charity
that is so extremely close to my heart
that
something that I’ve volunteered multiple
times for I’m also volunteering for the
Jonathan foundation I was actually an
ambassador for their annual gala that
they have every year so that’s another
charity event that I go to and I like
I’m further going to be volunteering
that as well and what is what is what
what is the Jonathan foundation the
Jonathan foundation is an organization
that helps kids who have learning
disabilities because a lot of times in
the school system there is a lot of
support for kids who have mining
disabilities and that need that extra
help and the Jonathan foundation is so
amazing with that they’re so patient
they help at every roadblock presenter
isn’t a roadblock they try to make
everything possible for children who
have learning disabilities and they take
their time they’re very patient and they
help them learn and further their life
wonderful wonderful so you’ve got you’ve
got a very busy year ahead of you with
lots of appearances and your YouTube and
what do you do to stay healthy yourself
and get enough sleep things that you
want to be positive and happy isn’t
winning please very licensure I also
have you know my times I am a very very
busy woman
and I make sure that I have my
tranquility day I either go to the beach
can kind of clear my mind and I spend a
lot of time with my family that’s also a
really nice energizer for me he’s always
having some quality family time right
good well can a thank you so much for
taking the time to be with us we were
delighted to have the opportunity to
learn more about you and to share your
story on good luck in the pageant in
April and for our guests
thank you very much for listening and
being with us today next week join us as
I have author underground American dream
Juliana a cruise will tell will tell her
story of being an American
happy fourth of July all and I will look
forward to seeing you next week I’m
Patti Schmucker and we’re here on radio
a and B where we think pretty is pretty
important in all things in beauty
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Aug 09 2018

57mins

Play

Rank #5: Elissa Choi of Bonblissity & JR, Celebrity Makeup Artist

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On this episode of RadioAMB Patty Schmucker has two fascinating guests she’ll be speaking with on all things bath, body, and makeup. Meet Elissa Choi of BonBlissity, a bath & body company putting a sweet spin all of your favorite indulgent bath products. Patty and Elissa get in-depth on the key steps that changed her career path starting out as a dental hygienist, how to develop a working manufacturing process and other lessons she has learned building a personal brand.

Later on, in the show, Patty will be speaking with JR, a celebrity makeup artist making waves in the makeup and beauty industry with his beautiful makeup transformations. JR will discuss what it takes to build an Instagram following and how social media is so important to makeup artists by building a personal brand story and a faithful following.

Listen in as Patty and her guests get to the sweet spot in bath and beauty and why we think that is important in all things in beauty.

Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CH s our healthy life dotnet as a
service to our listeners this program is
for general information and
entertainment purposes only CHS are
healthy life dotnet does not recommend
endorsed or object to the views products
or topics expressed or discussed by show
hosts or their guests we suggest you
always consult with your own personal
medical financial or legal adviser we
think pretty is pretty important in all
things in beauty welcome to radio AM D
where we are designed a program to help
people live a long and vibrant life I’m
Patti Schmucker a licensed cosmetologist
I’ve been in the industry for about
forty years here radio a and B we try
and tell the secrets behind the making
of health and beauty products our
sponsor today is the American influencer
Awards and we the American influence our
role is playing a major role in
connecting consumers to brands and
giving consumers a way to speak with
brands so that brands can design their
products in such a way that they’re able
to really make a difference the American
influencer awards is currently opened up
right now so that you can go in and make
a nomination for your favorite
influencer you can go to a ia award
dot-com and vote for your favorite
influencer and the actual program will
take place the award program takes place
on November the 18th in Los Angeles
actually we’ll be in Santa Monica
Barkers Center we’ll just announce that
and you can see the your influencers and
the way that they’re providing a great
benefit to influencers and keeping
Beauty moving so that’s the American
influencer Awards today is a show
dedicated to sharing with you some cool
finds whether it’s attending the show or
discovering people who are fine
their voice in social my team here at
american-made beauty is always on the
lookout for brands that we think are
doing something special at the top of
the show we will meet Alisa Cho who is
and with her husband Jay started a cool
little brand called bond olicity you’ll
see Alisa was was working as a dental
hygienist
the demanded hand-washing dozens of
times every day
unfortunately squeaky clean hands often
become painfully dry that lotion simply
can’t tame you’ll learn how she turned
an opportunity into our problem into an
opportunity by developing bond Alisa T
at the bottom of the hour we’re going to
meet a an influencer that has been
successful and turning his experiences
eye into a successful social media
following jrl artiste is a celebrity
makeup artist and so stay with us so you
can learn a little bit about how he has
been refining his brand and making
things happen so welcome now at least
Cho I’m delighted to have you with us
today hi Patti thanks for having
absolutely so um
Alisa tell us a little bit about your
background and how you moved from
hygienist to beauty brand owner okay
well I am still a dental registered
dental hygienist by trade still working
two days a week it pretty much took came
about from me not being much of a lotion
person because I never felt clean I
always felt sticky and dirty and I hated
that feeling especially when I was
wearing pumps for work so you know
working in a field where washing your
hands multiple times a day really dried
out my hands I needed something that
would really help my dry chapped skin I
needed something that was going to last
me through multiple hand washes unlike
lotion that just washes off wipe away
every time so being that I love beauty
products and always looking for
something to buy my my circle II started
looking in that category rather than
looking for a drug of some sort so I had
found them father products that claim to
relieve my symptoms but I felt that the
results were really temporary I mean
literally sometimes six minutes at most
so when I guess I just you know worked
thankful for Google we just searched the
internet to find something what some
kind of product or ingredient that would
actually help stay with me through
several hand washes so I wanted
something that was multitasking
something that could exfoliate because I
have dry flaky skin so I think something
I could exfoliate and condition
everything in a single step but most
importantly I wanted something to take
to work and that I would but it wouldn’t
be a sanitary issue and that I would be
wasting my subscribes but sewing you
know needing this for things away and
then I of course wanted something that
was pretty clean and use natural
ingredients and so what was the what was
the process for you certainly I
understood the need as far as your hands
were dry you weren’t able to wanted
something that was going to stay with
you but we’re from being involved in the
medical industry how did it come to you
that you could actually physically make
a product um you know I don’t think I is
looking at it from that standpoint I was
just around this time about sixes this
was about seven years ago where there
was a lot of I started to run into a lot
of products that people were making at
home and I get me it just opened my eyes
to the whole new world of handmade
products and you know like I said thank
goodness for the Internet I just spent a
lot of time researching to see how
people were you know what kind of
ingredients were really you know natural
and just beneficial to our skin and I
enjoyed cooking and creating new needs
or new recipes that kind of seemed
naturally to me to just look at all the
different ingredients apparent my own
little common
something that would work for me right
it was never I never thought of it as a
business idea it was just something for
me to play around with and you know my
husband thought it was a really great
idea and we started to look into doing
some of these little events like little
shoppings and some things and that kind
of how we ended up making it into a
business and so um today tell us what
what is bond olicity today we started
about six and a half years ago in our
home kitchen as I mentioned we did you
know start to sell our products as some
you know girls shopping events as
vendors we did demos of our products at
the table so that people could try it
right there and then and get the results
right away so you know I was doing this
while we were I was still working
full-time my husband was had a business
of his own at that time he was working
full time as well but you know we would
work four or five days a week and then
every weekend we would be out somewhere
you know standing 12 to 14 hours just
introducing our products but the
feedback so forgetting is really what
kept us going it was doesn’t matter how
tired you were you just get that rush of
pride and joy of hearing all the you
know great feedbacks that we can get in
and and as it you know went along and
started to have that attend these events
they were business owners some might
have had a gift shop or a beauty salon
or something and they would start asking
us if we did wholesale mm-hmm didn’t
know what that meant
uh-huh okay well wholesale means
discount but what kind of discount
opposed to looking at of what kind of
quantities are we looking after we
really didn’t know but that meant so we
started looking into what doing also was
about and we decided that we would try
to take our business into that without
and as you started to search for more
events to reach a wider customer base
would be described with a nail and spa
industry which was
a big thing for us and one of the things
that we do at our events when we do is a
trade show or consumer show is that we
let our customers experience our
products they ales the results right
away the colors and the packaging of our
brand is I think what initially draws
the people’s attention to others
everything was it looks pretty it smells
pretty and it makes you feel pretty
happy to use it and all of these things
get them really excited to make that
purchase so knowing that the experience
is really important
we decided that marketing our products
to the spa email industry would be ideal
because then they have the opportunity
to use them in their services to
introduce the products of their clients
and so you know it wasn’t it was easier
than just having the product sit down on
the shelf because it’s not something
that’s a common product out there so
people could easily overlook it or they
really get what they’re looking at so if
you don’t have sir tension the first
couple of seconds then you’ve lost that
so I’m working with all the retails for
partners that we’ve built up over the
years on the ones that have been able to
incorporate the incorporating our
products into their services or even
just sampling them are the ones that
have been doing really well with selling
our products as a retail product as well
right we have several hundred spas nail
salons but you know throughout the US as
our retail partners and we do anticipate
that that number will grow and we’re
hoping to expand into other countries
within the next couple of years
so from the standpoint in which you were
just making it in your kitchen there’s
obviously been a fairly significant leap
from that point to where you are now
tell us about the process going from
making it in your kitchen to actually
moving into a a qualified manufacturing
facility
sure so in the so we had doing the
defense for maybe about six months and I
think around the six months is when we
did the Las Vegas one of them spas in
Las Vegas and up to that point we were
making it from home and when we got that
from the show we had all these orders
that we had to get out and it was like
our home was just a mess we had no more
places to stop things you know we had to
buy a bunch of boxes and one packaging
material and we just decided that you
know we needed to uh we needed to move
out some space right so we didn’t know
how quickly we would grow we didn’t know
how you know if this was going to be a
consistent type of um you know flow of
business so we didn’t want to make too
big of a leap so we ended up renting an
office space it was literally like a
little office space no um no like
kitchen or anything where we said put a
big sink in so we make you know a small
space was about I want to say 250 square
foot space work for us and that lasts
about a year and at that point and if
you run the second floor and we had no
elevators so there was a lot of bugs and
things up and down Wow right right but
you know what from what we were able to
afford them not knowing where we were
going with this business we had to just
thank you with what we could at that
point about a year after our first
commercial space we went into a larger
facility which was about 600,000 square
feet and we thought it was huge and what
are we going to do with all this space
and we were going to put in a test them
like a better custom kind of kitchen
where we would work out put in
commercial sinks or tables to work to do
the production in and luckily we were in
a bigger business complex who they have
multiple size
please and I think about a year and a
half in McDowell he has now moved up to
a space about just under 2,000 square
feet so we’re still a small business but
one of the reasons we had to make that
bigger lease is because we ended up with
a fairly large private label account and
we’ve been they’ve been working with us
for almost 30 years now
and when you’re getting orders for
300,000 pieces or units there’s a lot of
storage space that we need justice or
raw ingredients and packaging material
and pallets as we’re you know productive
producing and so we really needed that
additional space not just like that but
it made us more efficient that was the
biggest thing is if it’s not business
more efficient right and so you and
against Obama City today is a line of
bath bombs and and and products tell us
specifically about the product we
actually started off with a variety of
products we had our candy scraps which
was kind of our main thing but I felt
like I needed more than just the candy
script so we started to make bath bombs
and bath salts and I made handmade soaps
and those are the items that we started
selling but what we found was that it
was our scrubs that’s making you know
that people were noticing the other
things didn’t matter if things was
time-consuming you know it was more
things that we had to make and have
inventory we had the ingredients were
expensive and because we weren’t selling
as much of those I had to buy them in a
you know not it was in a smallest planet
and so this paying more for them so we
decided forget everything else let’s
just stick to the candy scrubs and
they’re basically little solid sugar and
salt scrubs that are wrapped like tin
and so we just you know went full full
glass with so since that item and as we
were becoming a little more popular with
they were asking us if they can use
these as a body scrub and I said well
yeah you can be not so many of them it’s
kind of expensive brainstorming we said
how can you mystical body seven so we
ended up coming up with one that looked
like chocolate and it was is basically
the same things it’s the bigger form and
size and and what I really like about
our body scrubs which we call body
truffles and look white chocolate is
that you use it once once or twice and
you’re done with it you don’t have to
worry about what’s going in my jar I
think I went to the gym and have a real
you know shower after the gym before
work or I can take a couple of minutes
addition or without liquids at the
airport so you know I realize all of
that after I came up with the product
wasn’t what I was going for when I first
made it right cool that there was a
bunch of other benefits and perks of the
way that we ended up packaging you know
there was a lot of pros that came with
it somebody having something signed on
it right right that’s great and so and
what I really like and this is what you
know sort of caught my attention is the
fact that it does it sort of it catches
your eye you’re at a beauty show when
you’re you’re looking for you know
you’re you get lost in sort of the sea
of all of these various different things
that are that are there and then boom
all of a sudden you find something that
looks and feels different but it
literally does look like candy and the
but one of the things I think that’s
very unique about it is that when you
wash wash your hands with it
there is a it’s not a coating but
there’s definitely a longer-term
hydration tell us a little bit of how
that works
yes product is because it’s an oil-based
product it actually stays with you it
doesn’t just wash right off and so we
use this great blend of different
butters and oils and they’re mostly
cocoa a shea and a lot of butter
we’ve got some macadamia nut oil and
they’re in vitamin E but basically all
of these ingredients are known to
the mold to hydrate and protect your
skin so for example cocoa butter which
people usually think of it being used
for like stretch marks preventing or
remove such marks but the amoliant
properties still way beyond that it’s a
natural antioxidant it can heal the skin
from the inside out it’s really easily
absorbed by the skin and it can maintain
on the skin for hours by leaving a
protective barrier to lock in moisture
so that’s why when you wash it again
after you’ve already used our product
you’ll feel a waxy sensation and that’s
because it’s like I guess kind of like
being with your car being waxed it
leaves a protective barrier and shea
butter which is packed with vitamin E it
helps with the skin’s natural collagen
section so that also protects and
nourishes the skin from you know prevent
drying and all the time it can help
reduce with wrinkles and dryness and
it’s a scaly and if your skin that can
be associated with different itis mm-hmm
and as you went into actually making
them in a commercial kitchen and you
know being up moving out of the house
was there some different things that you
did with regards to the manufacturing in
terms of the preservative system to make
them last longer you know I ended up
finding this great consulting business
for small entrepreneurs and makers like
myself and we were able to take several
classes I you know learned how to you
know creating line sheets and you know
talking to wholesale people and and more
importantly we took GMTs
courses which you know helps this our
you know to make sure that we’re in
compliant with you know any kind of FDA
regulations and things like that so we
wanted to be able to safely make our
products and be able to recall them if
needed to so record-keeping to be really
important to us and and for our audience
GMP is good
good manufacturing Nima and I think this
is an important topic because I often
times I actually was just at a local
mall the other day and there was a kiosk
in the middle of the mall and the person
who’s selling your products is
advertised it’s handmade at home kind of
thing and the problem is is that this
product number one is not labeled
properly and number two just by looking
at the label I know that it’s not
preserved properly so the fact that you
took those extra steps to really
understand what it is required to put a
safe product in the market I think is
really important for sure you know when
I before I came into this handmade
monitor when I thought handmade I just
envisioned this a messy sloppy kitchen
and you know nothing the exact airy so I
didn’t want that image to be associated
with my product and so I wanted to make
sure that even though it’s handmade and
it used to be homemade that we still you
know we want to be professional we want
to do everything the correct way because
my goal is to become much bigger than
where I am now and be able to scale and
be in compliance and I’m looking at the
long-term goal so even though the class
was you know expensive and time
consuming it was really important that
we knew what we were doing and that we
were doing it correctly right all right
well we’re going to take a break and
that’s really it congratulations because
that’s the kind of thing that that makes
beauty brands really grow stay with us
when we come back we’ll talk a little
bit about the five things you need to
know about bath bombs and why the candy
scrub and body truffle is so special
we’ll be right back
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dotnet hey there welcome back this is
patty Schmucker on healthy life dotnet
you’re listening to radio a and B and
I’m here with Alisa Chiu of who is the
founder president CEO and all-around
maker of balm bliss City a beautiful
little line of Bath are hand and and
body scrubs and Alyssa can you start by
telling us what are some of the
important things that people should know
about bath bombs big these days more and
more people are learning about bombs are
it’s something that I wanted to add to
my line several years ago but we were
finding that a lot of people still
didn’t know what they were so we kind of
accept but just last year we finally
decided to launch it as more and more
people were asking us for it so there’s
a lot of do-it-yourself videos on how to
make bath bombs and so one of the I have
a little blog here that tells you like
the five things that you should know
about bath bomb so south bombs are
packed with baking soda and citric acid
that is what creates that fizzing the
reactions and in our case what we do is
yes we pack them with not only that but
it’s consulting nutrients fitness diet
butter and oil blends as our sandy drug
that makes it for the really soft skin
softening moisturizing effect after you
cannot have bath with bath bombs
the sooner you use them the better you
don’t want them sitting around too long
because they’ll lose their fizziness
it’ll still work but it just won’t be as
fun
no some people you know might save their
bath bomb for several months or over a
year because it’s so pretty they don’t
want to use it and then when they
finally use it it’s disappointing
because it didn’t do much for that
because the humidity from our and
especially if it’s sitting in your
bathroom it’s going to kind of set off
sep 15 reactions over time if you don’t
get that that nice is in the bath uh-huh
okay
there are bath bombs where people are
using dyes and you’re not supposed to
guys I guess you could use it if you’re
using it at home and make it yourself
but if you’re to sell them that is
actually not legal to be using food is
awesome
so we use certified um that’s um FDIC
colorant and they’re they basically
don’t stain your tub so you’ll have to
worry about no just coloring your tub or
it’s saying your skin and things like
that and then we do using emulsifier
that helps blend the different oils and
the butters with the water if we don’t
use an emulsifier what happens is when
you’re sitting in that tub you’re going
to see that greasy oil floating at the
top and that’s not very pleasing so
would you use the bare minimum of
setting multipliers just to help make
the experience nicer and I see you know
it’s just a fun way to you know people a
lot of people say I don’t take – I only
had showers but I was never a big gal
cooking either until I discovered bath
bombs and I just find that it’s really
relaxing sometimes you just have to make
time for yourself even if it’s to panic
and it’s a good way to make yourself um
script about savelii so fix that once a
week to correct a good excuse to do to
scrub that but I think again your story
is so important because you did start
out with a real a real problem the
handle you know you were washing your
hands as a dental hygienist found that
you needed something that would stay
with you longer
so you started this business and found
that there was really an interest in it
and that you went out and you got the
education to learn
earn what is the way to be able to
create a safe product that could be
marketed there’s so many people that are
trying to market beauty products that
are made at home which is a great way to
sort of experiment and get a get a get a
name for yourself but ultimately if
you’re going to market something and
sell it to the consumer there are safety
things that it looks like you’ve really
taken the time to figure out and make
sure that you’re doing it the right way
all right so we I think a lot of small
makers that are out there are mostly
doing it as a hobby and henna make size
money and then hoping that it will grow
but I think what one of the problems
that I see in that is that they don’t
look at the participation as an
investment they’re looking at it as an
expense so you know faced with us my
husband and I had some disagreements in
the beginning but I think you know when
you look at the grand scheme of thinking
less when we want to go with it we do it
we have to make that investment we have
to do it right because we don’t want to
mess up and all this hard so you know
throw all that hard work away and we’ve
already come six years into this and now
it’s you know we just always we are
always listening to you know listening a
different song and I think the other
piece of it too which is that when you
are selling something to the general
consumer you you take on a liability
so if you make something that isn’t safe
and somebody gets hurt then there is
there’s a there’s a consequence to that
but I’m so excited about the things that
you’ve done and and you specifically
have some a lot of passion around the
candy scrubs and the body truffles tell
us what makes those really special okay
so they’re just really cute and fun no
so they actually we’re not even supposed
to look like sandy when I a small a
small piece something that I could use
at work and not
– like contaminated a whole jar of
scrubs Oh got it
okay our wet hands in the scrub when you
get that preservative and the water
balance thrown off this doesn’t work
anymore it’s you know it’s growing it so
you had asked me earlier about
preservatives we actually don’t need to
use any preservatives first of all our
product is anhydrous saying there’s no
water in our products so there’s no
water there’s certain not be anything no
life right yet mold you can’t get
bacteria you can’t get fungus and things
like that so so that’s not the one and
there are products out there in a jar
that don’t have any water in it folks
you have to assume that people are going
to get water in it so that’s why you
should still use a preservative in our
case it’s meant for just in my views
right
you know once it’s used it’s done you
don’t have to worry about the
preservatives so we don’t you know so
products don’t have any preservatives in
our scrubs are themed after candy and
chocolate like if that they weren’t
supposed to be like Chuck’s are candy at
first I sent a bunch to my friend in a
little plastic baggie of the little cube
and she said oh they’re cute they worked
great but did you know they all stuck
together because I had sent it in the
mail mm-hmm and I never thought about
how the butter no no right he and then
when they to fight chocolate when they
get back different temperature they can
blow by again and then I thought oh no
we can’t sell it if it’s going to be
stuck like that we have no way of
controlling the temperature like that so
then I told my husband wasn’t have to
wrap these individually and he looked at
me like I was crazy I was added about it
luckily I had my mother-in-law on my
side uh-huh and he said I’ll help you
guys wrap them uh-huh and then and the
candy scrubs were born that’s great
that’s great well we’re we’re we’re sort
of out of time and but it’s such a
pleasure bond olicity spell it for
everybody
and the li SS
I see why so go to bond Blissett calm
it is the cutest brand I love the text
here and the way it feels on my skin and
so will you so Alisa thanks for taking
the time to be with us and tell us a
little bit about your brand and your
story thank you so much fabulous all
right great
all right well that will do that will do
it for this first half stay with us and
we will be right back with J our ell
artiste
[Music]
here’s the thing about beauty it’s
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healthy white men hey thanks for staying
with us this is patty Schmucker you’re
listening to radio a and B on healthy
life net I am delighted as I mentioned
at the top of the show to introduce you
to j RL artiste he’s a celebrity makeup
artist that’s been experiencing success
in social media as these fine tuned is
message in his activity to start to
build a real brand
so welcome jr we’re delighted to have
you with us hi thank you for having me
what an honor so gr tell us a little bit
about your background what how did you
how did you get started working as a
celebrity makeup artist you know the
thing about three years working at
Sephora which I pretty much learn how to
master my craft you know and by master
my classes meaning like what works best
for me my ins and outs of beauty and the
true meaning of beauty behind myself and
what I believe in mm-hmm
in doing this for 10 years
professionally and that goes into what I
just said you know before really giving
me the opportunity to grow with my
artistry and when you when you started
doing makeup what were you because you
said you were doing that too for 10 10
years what was it that got you into
doing that you know I knew that goal
wasn’t wasn’t for me right away
I knew that I had an eye for beauty
since I was a young child you know I
would always play with my mom’s
cosmetics I went on I used to be in I
was always that kid behind the scenes
because I was always two sides to be in
front of camera but would always help
the girls get ready when we had
productions and school which is whether
it was the dance scene where there was a
play drama any type of event behind the
scenes I was there helping girls get
ready doing their hair their makeup and
it’s a follow through the enemies of my
high school years where you know
straight of the high school within the
year so I decided to join cosmetology
school and and so in hi Adam at the very
end of high school you went to beauty
school yes I went to beauty school to
explore my creativity as an artist and
as an artist I knew that out of young
age I wanted to be an entertainer and
something artistic but it never really I
never really put well thought into what
you I know somewhere somehow I’m going
to be part of those industry right and
so um but I understand that beauty
school wasn’t necessarily the the path
that you went no I didn’t finish to the
hall Freeman uh-huh I had it like this
continue school at the moment so I put
that time to just regroup and find out
what is that I wanted to do and some
went on I um I seize my best friend is
my guinea pig and you know we tried
different look every time she had an
event to go through whether it was a
family party in a band a club night I
was her makeup artist uh-huh and we
honor it he we had our moments you know
where it wasn’t the best and we’ve had
our moments where we we had great
moments it was like wow like you have
elevated yourself what were you going to
school but there really was no school
for me um my skills just you know by
practicing the time
and that pretty much I went forth about
it and that’s where it led me up to you
know working at the forum and so at
Sephora
so as you have looked at this and as
you’ve gone through this career process
or would you say that there were some
key steps that changed your career to
sort of change the the success that
you’re having today yes I definitely
started looking more more on the
business aspect side of it and thinking
well I don’t just want to do makeup my
whole life just just to do makeup I want
to be entrepreneurs mm-hmm I want to be
an entrepreneur I want to build my brand
I want to build as much as I can and
invest investment is good and friends
would tell me what are you doing with
her you know social media how come you
yeah the following going why uses making
your business page and you know I
started looking at it on that end and
sure enough my Instagram started growing
even more because further catering for
an audience where it wasn’t just about
myself it was also about beauty and and
really helping people find that perfect
product or whatever worked for them for
skin types and different mugs and
bookings and that’s pretty much where I
started seeing the change because people
were hitting me up for makeup and I was
like wow this is this is the perfect
platform to to change that so the first
surface or first step then was beginning
to really look at it as a business when
you were with Sephora was there some
various different things that in at that
three-year Junction gave you some tools
to really be able to start plugging in
the business concepts yes I wasn’t
getting what I wanted from before they
were not sending me to any special
training or anything that was making me
grow mm-hmm so I started using my social
media platform to help me grow and
that’s that word I think it admitted me
to to start learning the business side
of side of it and and make myself grow
outside of the forum I can continue
you know greater success and so it’s a
four or what were some of the tools that
you did get from them I just gained a
lot of experience through the senior
artists working with different clients
different skin types different
ethnicities different scenarios with
different jittering for different needs
of every everybody’s different
yeah so getting that experience to a
larger more diverse audience of faces to
work with them and products to work with
yeah especially the product knowledge
the product knowledge is very important
because you are applying front to these
clients you know phase and you kind of
have to understand the different skin
type
some people have sensitive skin some
don’t what works for some don’t work for
others so it’s pretty much you know
narrowing it down to what works best for
that client and that exciting you know
even for yourself right right and now I
know that you actually got started
developing a really great reputation at
Sephora so people were really
disappointed when they came in and you
weren’t the one that was going to be
doing their makeup yes my whole thing is
is building a client relationship and it
was a key that was one of the major keys
that they pointed out to us build a
relationship with your clients because
they’re gonna those are the ones gonna
make yourself those older and come back
and say hey so-and-so helped me I really
like them I want them and just just the
way it works you know I’m Sephora with
Sephora I mean it goes based off
scheduling so maybe I was there but I
wasn’t available and if my client was
writing for me she that she waited and
sadly so I don’t like waking making my
clients wait right
so unfortunately sometimes I was I
created a system and it hurt me so much
because I knew how much they appreciated
me right exactly
all right well we’re going to take a
break and when we come back we’re going
to talk a little bit more about what it
means to jr. to be building his personal
brand and also some of the steps he’s
taking to grow his social media audience
so stay with us we will be right back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm when
you’re looking for bedding department
store prices can shock you will be
shocked
no more sell steak cheap not cheap steak
that’s the motto of Anna’s linens
although they don’t sell steak they do
sell the best bedding bath and home
decor items they strive to provide their
merchandise at extreme value to their
customers and they do it great everyday
prices on everything and military
discounts plus if you visit them online
they have clearance items and internet
specials visit them online now at
healthy life Nets advertiser page we’re
looking for a few good American Beauty
manufacturers who want to increase their
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[Music]
this is patty smoker on radio a and B
and you’re listening to us on healthy
life net I’m here with a jrl artiste he
is an up-and-coming a celebrity makeup
artist as well as a social-media
influencer and we’ve been talking a
little bit about how he needs sort of a
shift when he was in the tenth year of
his career
um Jr tell us a little bit about what it
meant for you to build a personal brand
it means a lot to me because I’m being
requested sometimes I think different
places and at the same time and I wish
there was more of me but there is it so
me building my brand is what’s going to
allow me to be able to handle that more
in a professional manner be able to
cater to to everybody right and so what
have been some of the things that you’ve
done
to build what you consider to be your
personal brand for me I pretty much I’ve
thought this out on my own personally
what I do what I can say is I’ve had
I’ve had the opportunity to create it
I’m starting to create a team which is
going to help me get that next level and
making my brand come true mm-hmm some of
the steps have been you know changing my
strategies on social media reaching out
to brands networking networking is a big
important key and in this industry
because that’s how you meet different
people different other influencers
different brands that may want to make
you an ambassador or you know make you a
part of their line stuff like that it’s
really important so that you can you
know once you have those connections you
can build your brand as well now
networking was that something that came
really easy for you to get out and start
doing the networking no I really
I know few people in the industry and
although you know when it comes to the
industry everybody has their they’re
like how do I say this
they pick and choose who they want to
you know bring along I did have you know
an opportunity with friends before but
um this industry’s very cutthroat and at
the end of the day
everyone’s in it for themselves
unfortunately so you kind of have to
annoy your way in there it wasn’t easy
stepping into such a big platform of
influencers and newcomers versus me that
I’ve been in the game for ten years you
know where I may not have as much
following but I’ve had the experience
you know versus it’s the fame and it
wasn’t easy it was a bit intimidating at
first because people don’t you’ll have
like X amount of followers you know you
fear pretty much nothing to them uh-huh
and so how do you how did you how did
you overcome that how do you get past
all that you know what for me is not
even about followers it’s about
experience I appreciate all my following
I appreciate everybody who supports me
but at the end of the day it comes on
top to experience you can have the
following you want and after a status or
even organic followers but I mean
experience is what really comes with to
take into place because if you’re going
to get booked people want to have that
that understand that you have experience
right and so when you find yourself in a
situation where you know you have to go
out and network with people is there
buddy what do you do to build up that
that courage and and what how do you go
about meeting people that you don’t
otherwise know I introduce myself I’m
always like the left of party smiling
whether people want to say hi or not I
still welcome everybody I think that and
this long as I do my part
you know God God will take care of the
rent mm-hmm yeah yeah and just like you
said you know getting out there I and I
know it’s difficult for a lot of young
people that
whole concept of extending yourself and
being out there but I really love the
idea that for me personally I would say
I’m the master at networking I but I’ve
done it for so many years and I think
for me it’s about being just genuinely
curious like going into a room and just
looking around the room and um you know
just finding somebody that just looks
interesting and going up and sticking my
hand down and saying hi how are you I
noticed boom and it just starts a
conversation and particularly if it’s
something about that other individual
I’ve met some really great people the
matter of fact you know I have if I may
you know shut out a few people I have my
freelance anyways um family which is a
makeup mobile service app up and running
is on the Android and Apple networks I
mean what is it called the Apple Store
and Android stores uh-huh it’s a good
for anybody who is a part of the beauty
industry they really you know sign up
and you’re pretty much a beauty service
of a beauty mobile service app on the go
and what is it call it’s called
freelance anyways okay and there have
been really good people to me from day
one they believed in me they believed in
the stupid dream recently they invited
me to be a part of Fame Expo which is a
huge a makeup Expo which was my first
time attending I really appreciate that
and and it’s all networking this is a
people that really believe in me and I
have helped me along the way as well
right well as my BFC cosmetics family
who has assisted me and gifted me makeup
makeup for my clients and it’s beautiful
makeup all the way from Canada uh-huh
that’s great and everything yes so
building building those relationships
has been been really key tell us about
what you’ve done in terms of building
your social media following
you know I’m building there somebody
opponent has a lot to do with following
also accounts that are compromisable for
your your accounts
so I’m very cosmetics and care you know
following MAC Cosmetics all the high-end
brands following different influencers
hashtagging
some of the top beauty of hashtag you
know so that people can see your work
and that really networking also you know
networking in the virtual world yes yes
that’s great so where do you go from
here what what lies ahead what are your
some of your goals that you would like
to try and accomplish in the next year
or so
McGirt it will be my major t30 if it’s
my 30th birthday and I plan and I’m
putting this forward to like within this
timeframe um I want to expend my brand I
want to make it known I want to have a
grand you know release party with my
birthday birthday to introduce my brand
to the world and just take it take it on
from there introduce my brand my
management team behind it it’s not easy
doing it alone it’s you know you’re
gonna find the right people and and of
course with the right people anything is
possible right
you know what’s meant for you as men for
you as well the way I see it so I’m
going to put my foot forward and do my
best to bring this brand to life and
worldwide you know and make it very
successful and it’s not just for myself
is to empower others as well there’s not
a lot of empowerment being pushed in
this video industry it’s too competitive
well thank you thanks for taking the
time to share with us a little bit about
your journey and congratulations for the
success that you’ve already achieved and
for being an inspiration for some of
these people who are looking to make a
career in becoming an influencer and and
and finding their passion so thanks for
taking some time with us today
well know thank you so much it was a
truly honor my first interview ever so I
really appreciate it I am humbled and
thankful for this opportunity great well
that’s going to do it for us today
thank
for being here with us check in with us
next week when we take some time to talk
about wellness and what are some of the
key factors that are going on in the
wellness industry and things you should
be doing to make sure that you’re living
a long and vibrant life I’m Patti
Schmucker thanks for listening to radio
a and B where we think pretty is pretty
important in all things in beauty
[Applause]
[Music]
[Applause]
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair skin and nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm
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it well try Reebok Spartan Race the
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[Music]
[Music]

Jul 10 2018

57mins

Play

Rank #6: June Olson – Salon Consulting Business 101

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After an exalted 30+ years in the salon and beauty industry, Patty Schmucker’s guest on this episode of RadioAMB is taking the next leap in her career by stepping out and into the consulting business. June Olson has been educating and leading salon owners and staff and helping to grow beauty businesses since her early days with Horst Rechelbacher and Aveda.

June talks about how she started out in this business, how she got involved with The Aveda Institute and why her experience working with hundreds of salons has led her to start a consulting business focused on leadership and salon success. She discusses why the beauty business is so unique and that understanding the challenges of salons and spas makes her approach so valuable to salon owners.

Listen in as June and Patty take a deep dive into the business of beauty and how salons and stylists can get ahead in today’s beauty landscape.

Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m Patti
Schmucker licensed cosmetologist has
been in the beauty industry for over 40
years
radio a and B stands for american-made
beauty and as far we tell the secrets
behind the making of health and beauty
products our segment sponsor today is
the American influencer Awards
influencers are playing a major role in
connecting consumers to brands and
giving consumers a way to speak with and
to brands so that they’re able to create
products that truly address consumer
needs the American influencers second
annual award show will be November 18
2018 in Los Angeles and right now you
can go to the website and nominate your
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I a awards calm and let us know who you
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keeps Beauty moving you know one of the
things I appreciate about getting older
is the joy of knowing that I have met
and made lifelong connections with
humans that have made footprints on my
heart well we don’t have the opportunity
to talk to each other often when we do
it’s as if time has not passed my guest
today is june olson who has just
launched her newest entrepreneur
endeavor after a career with Aveda
I’m delighted to welcome her and share
with you
her history and some important lessons
she’s now sharing in her new business
with salon owners to help them build
their business
welcome to Nelson I’m delighted to have
you with me so I know that it’s we a
little bit of context in terms of where
you started you and I basically cross
paths at some point in which in our
early career is at aveda but let’s start
at the beginning and what was some of
the ways in which you have served got
into the beauty industry well first of
all I grew up in a little town in South
Dakota and so and it was probably the
probably the most ambitious kid and Joan
and I honestly the loves of my of my
what I really really loved in high
school I love to band music I love
chorus I excelled at it and I also love
journalism and so in my junior year I
made a decision that I was in a ghost
college and so I you know college of
them called it at that time not the
university I was going to major in one
of those my senior year I decided it was
going to be a music major and I went to
Augustana which is a small fine arts
university I went there and made my
application and try it out for the band
that made it right up for chorus and
made it and then about a week later I
sat down with my parents is that I don’t
think I want to do that you know I just
really don’t think I want to do that and
force their faces I love them dearly and
their little faces drop and I said maybe
I’m going to be a hairdresser I’m not
sure oh no of course they didn’t know
they were you know they were not sure
which day about that night I think that
maybe even when we a hairdresser maybe
I’ll just work someplace for a year
someplace and decide what I want to do
for school but then I think I want to
get married – I was 18 years old and
they know either but they were they were
feeling like you know it was just it was
manic you know it’s god bless them right
handled it very well but I know it was
pretty tough for them so a bracket was
still in the army
coming home from Vietnam and moved to
Minneapolis when he came home from the
service we got married three months
before my 19th birthday and I’m sure
that that there are a lot of people
thought are you kidding me this is not
going to work out but we will be
celebrating 49 years this year so it did
work
oh my goodness I worked at a hospital
for a year I decided that I did want to
go to cosmetology school and I was
really fortunate in my choice I you know
weirdly I chose the cosmetology school I
went you based on the location and
proximity to my home I got really lucky
and I went to a school called we’re
doing school and interestingly you know
as it as look at you know moving forward
and by connections that I made years
later who owned that school is the woman
the hairdresser who brought horse Rocco
Bakker to the United States to to do
work in the United States and she’s the
person who was driving the car that he
would eat oh he used to tell the story
about getting in a car accident having
to stay in the u.s. to have his medical
bills so that was just kind of weird
well that’s and that’s pretty fun
I’m een that really was life-altering
because he was in a car accident and as
a result of that car accident he had to
stay here and that’s what began the
whole Aveda father I know right exactly
and so you so you what you you were at
that school and were you at the school
at the time that that happened no
happened before I started in this okay
you know the story heard right away when
I started and so um I went to school and
um was it was it instinctual did it did
it feel natural to do hair the people I
fell in love with a career fell in love
with the profession I talked cosmetology
for a few years for that school and I
loved teaching teaching taught me to
communicate well
taught me how people learn the different
ways that people learn and definitely
has served me well in my entire career
and I love being a stylist I adored my
guests I cried when I when I changed we
what I was doing and I left the floor I
cried you know cuz of course I thought
that they wouldn’t get along without me
and I you know they did just fine but it
was me that was a struggle with leading
them right but you did and and but it
was a fast a fast forward for you in
terms of getting from from school from
school you became an instructor and a
stylist pretty quickly and did that for
18 years was really involved in my
president of the Minnesota cosmetology
Association really involved in
everything I could be involved in
competing here so in competing and just
just in love with my career it’s totally
in love with it and honestly I had no
idea where my career would lead me I
have no idea but at that 20 you know
that that you know those 18 years would
lead me to a twenty nine to nine year
journey with course Nevada for sure and
so how did you need me Horst I actually
was a horse groupie okay I knew who he
was and I adore diem and when he did
what a Twinner whenever he was at a show
I was the show I went to his class I
said in the front row because I thought
it was an amazing hair dresser which he
was and I was so intrigued because of
course during that time he was promoting
his Abeyta line we sold a betta at the
Swans I worked in so I sold the data
behind the chair and so I would watch he
and his sidekick shivnath and I always
thought absolute you know kind of the
the the adoring person audience shaking
my head yes and everything so I was such
I was pretty smitten with the whole idea
of course buckle Walker that’s for sure
and so um did you with the pathway into
getting to evade a fairly easy
it was I I never thought I would work
for a Veda I would follow horse around
and sell the product in the salon I was
perfectly happy being a stylist and I
was doing a seminar for Rick Oberg who
owned a distribution that eventually
would be the advantage distributor in
seven states he asked me to do a
presentation for his stylist of swans he
worked with and that was in 1988 I did a
presentation on you know the value of
doing an incredible consultation what
that look like teaching is this group of
people how to do a great consultation
and the whole objective was for to do a
consultation that was so good that he
cast was delighted with their hair and
they did understand along with that that
they needed to use a professional
product in order to maintain what we’ve
done and the Director of Sales for Aveda
North America was Indian my seminar he
came up to me afterwards and I loved
what you did would you would you be
interested in interviewing with horse
Rocco Bakker for one of the three
positions of a data sales director in
North America right right well sure all
interview you know I don’t know if
that’s you know I’m not sure I’m not
sure about it but I’ll interview and so
um when I had you know obviously the
interview is setup date and when I went
in for the interview I was I had decided
that you know this this really looked
like a great opportunity I did have I
love the Aveda product line and I had a
great faith that the company would grow
I had no idea that it would grow the way
it did I didn’t have great faith in that
so if the interview you know starstruck
of course as I was I went into the
interview I thought it looked really
good I mean dress low my hair look great
color look great and horse they asked me
a lot of questions he was very friendly
very considerate and complimented me and
I remembered seeing me at shows and when
we finished the interview I thought that
I did really well and I could tell it
was around
ugh and he said well I really appreciate
your time but you’re not really when I
even mentioned in my mind you know as
far as the image that I would be hiring
for this position and so you know I did
not show it but I felt really deflated
and I smiled and I paid the first time
and I shook his hand and I got up and I
took probably five steps toward the door
and I turned back around and I walked
back to the chair and I sat down and he
looked at me you know I’m sure he was
like okay what’s going on and I just
said he of course I just need to share
something with you whatever room I’m in
I’m the hardest worker in the room and
if I’m passionate about something that
passion will catch on to every single
person that I meet and if you don’t hire
me I believe that it could be the
biggest mistake that you will ever make
in your business it went really well and
that would and that was that was the
first day of how many years the first
point sorry that was a that was the
first day of how many years did you end
up having an innovative career 29 years
and what courage to make to make you
know to stand up and say hey you’ve got
to reconsider consider this where do you
think that courage came from you know I
don’t even know if it was courage I
absolutely believed at that moment that
that was the shirt it was very clear to
me and I wasn’t nervous to going back
and saying uh-huh yeah yeah right right
all right so so you you started the
career and I’m what you know was there
some particular points that really
resonate with you today as far as how to
shape your life oh absolutely you know
of course was absolutely he was so
brilliant but he was tough he was a
tough leader but he also you know led
with a lot of love and he was a great
teacher you know through
I really really felt even more in love
with the beta I developed a deep
understanding and love for the
environment and caring about the
environment and I met through him
amazing salon Trailblazers from all over
the world and I learned something from
every single one of them it was amazing
and one thing that horse got taught me
that that just sticks out in my mind as
I’ve used to this day is that he used
constantly used his company mission to
decide decide for decisions he was going
to make for his company
I remember sitting at a meeting where
there was a product that that you know
we were talking about in the meeting
with a marketing department and sales
and it was just about ready to go to
market and of course went back to the
mission and he did not like one of the
ingredients of skin it and he scrapped
the entire project right and that was
that was an expensive thing to do but it
was an amazing amazing decision to make
right half of the company in the
company’s mission and and I think that
those are you know the things that stand
out from me as well I remember one time
watching him at the factory actually
dumping a 50 gallon drum of Bulgarian
rose water that had come in a rose oil
and though this would have been a with
this would been thousands and thousands
of dollars because it did not meet the
chemical specifications as far as being
toxin free and he was just so angry just
dumped the whole barrel yeah yeah
absolutely
why do you think June that that that
what the like a moth he attracted a
certain type of person but in particular
we met so many trailblazing salon owners
as you said what was it about that
culture and what was going on that
attracted people that were really
innovators at that point I think
I mean it was so new it was really new
it was certainly innovative I mean
honestly the first the first beauty
company decides I’m fine about these
principles was it was amazing and the
fact that that he was an honest and so
talented I think was was a big hook for
people to you know just want to see him
and then be attracted to his product
line so there are a lot of things that
fell into into place beautifully for
that company to to grow and develop as a
pet and and I think you said it to that
whole idea of he had he he defined
himself he defined who he was and who
the company was and he was adamant about
staying true to that that definition and
that purpose of what he was all about
yeah yeah and so today what do you think
is um the the relevant salon knowledge
that you’ve gained from from 29 years of
being with it within that role well one
of the things is that that you know you
could be in a situation in a business
and look at another business and think
oh my gosh they’ve got it all together I
really learned that there is no salon I
never met a salon I’ve never bought into
a salon that didn’t have some
challengers just like all businesses do
and I realized through that that you
know ever every leader sometimes Maivia
coach or somebody to help identify
challenges and possible solutions within
there within our organization I
certainly learned that leadership is a
balancing act and with staff situations
I can’t tell you the number of times
that salon owners pulled me aside and
said you know I I don’t even know what
you do in this situation and and I think
that that happens across the board in
any business hmm I met a lot of salon
owners who were super talented great
people absolutely no they were not they
have no ability to pry
oriT eyes and i what I learned from that
is that if you are a leader who can’t
prioritize that is not a sustainable
leadership model you have got to learn
to prioritize because otherwise all of
your time is going to be spent pulling
out putting out fires right question
right and one other thing that I noticed
that I think is typical of a lot of
really good leaders but it’s a flaw and
that is having to make every business
decision the final on it yourself
instead of learning how to delegate and
feeling comfortable delegating when
that’s a huge one yeah for sure
so those are some of the big ones and so
how do you when you encounter salon
owners or business owners that don’t
have haven’t demonstrated that ability
what what are some of the ways that you
help them understand the value of being
able to do that
what what’s interesting is is I never
I’ve never put myself in the situation
nor would I put a leader salon owner in
a situation where I just say you know
you I can say that you don’t delegate I
ask a lot of questions until they tell
me they can’t delegate mm-hmm
and so it usually is wrapped around
there they’re you know they’re too busy
they have too much to do they have to
make all these decisions and then I
start to ask questions Dell with regard
to decisions and you know are they all
decisions that you have to make well
yeah I feel like I have to make every
decision I own the business and and then
ask you questions I let’s just take a
look you know take a second write down
all the decisions that you make in a
week and it’s a long list and so they
take five or ten minutes to do that and
I said let’s take a look at them space a
little check mark on the things that you
know honestly somebody else could make
the decision on right and so you know
what we do is hone it down and I think
is very obvious to the leader that you
know what I’m holding on to some stuff I
don’t need to hold on to yes and
more about that right right and at this
point you’ve made a decision to go into
you know deliver Veda and make some
changes tell us in the last I do we’ve
only got about a minute or so left but
can you can you tell us quickly why you
made that decision well I left the data
on October 15th of last year such was
2017
I had a great ride 29 years on 67 years
old I mean I had all kinds of people I
told my gosh aren’t you gonna retire
even Roger she just relaxed so I decided
to delete the company and just I’m not
sure what it was got wasn’t sure I was
gonna do but I knew that I would have
another career because I’ve always
wanted to have a second career you know
like if it’s a retirement career and so
that’s kind of that’s kind of what I
decided to do and it’s it’s been very
very interesting and super rewarding and
yeah it’s a new chapter it’s a new
chapter okay great well we’re going to
we’re going to close out this segment
and when we come back we’ll talk a
little bit about what the next chapter
is for June Olsen so stay with us we
will be right back
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positive people and radio unites healthy
life dotnet welcome welcome back you’re
listening to radio a and beyond healthy
life net I’m patty smoker and I am here
with June Olson who has created a June
Olsen’s consulting business for helping
salons I really reached their fullest
potential after 29 years of working for
veda corporation an 18-year career I
working behind the chair and being a
instructor in the professional beauty
industry so a long career in the beauty
industry June what what made you decide
to go into consulting versus just taking
it easy well I kind of thought about
just doing the retirement thing and my
husband is been retired since he was 58
he’s 72 so he’s been retired a long time
you also need to understand that for 29
years of our lives
I traveled almost every week and so we
were used to a relationship in a
marriage where you know we had three
days about each other and then we’re
excited to see each other and then we
were happy the other one left and that’s
kind of so we got you know was it I was
home for about three weeks and and I
decide I think what I have to do
something I really do think that I
neither I just you know I’m going to go
with another career and he said that he
was really glad about that and he was
but he said I’ve been a little you have
been a little concerned that I might end
up but you know opening a minnow store
or something because we live on a lake
in a resort community in central
Minnesota and you know there’s not a lot
of there’s not a lot of opportunities
for me to go into a career where I’m
working or someone else up here right
for sure and we don’t live in an area
where you can retire and then you know
shop at Nordstrom all day and then have
a great launch here
that is not where we love that like that
so I took time I took a few weeks and I
took a look at you know what decision
what things should I consider in
deciding what I want to do next and I
kept coming up with how much I love love
love to beauty business and you know why
I would like to continue working within
the beauty business instead of looking
at going back to school of being an RN
the oldest person to have done it right
right but but a part of it was just just
an amazing love for the business and not
being quite ready to walk away from you
know those people that I admire so much
for what they bring every single day to
their guests right well that makes that
makes sense and so tell us what is the
business today what it would what are
you offering
well I work with some with salon owners
as a mentor and a coach and sometimes as
first you hold them holds them to the
commitments that they say so there’s
that I do seminars for salon teens again
in that with if that involves meeting
for two or three times with the owners
of the organization whether it be in a
data Institute or a data salon and
finding out what message do you want
your team to have in this day and so
once we get that message then what I do
is I put together a presentation for
them I do an outline first and I we go
back and forth until they’re 100% happy
with what I have put together for them
and then I would create all the slides
everything for the presentation and take
over that entire day for their team and
then I work with five to working with
this one and a continual basis and owner
who’s brand new came here what was a
stylist in the salon so came into the
business and working with with her on
several categories of her business just
in giving her guidance because she’s
brand-new so there’s a lot of things
they can do and have you found that
working with salon owners are they
comfortable with hiring a consultant and
knowing how to really work with one well
Patti here’s another point that I really
looked at you know it need addition to
my love for the business I really kept
coming back to the last three years that
I work with the beta but number of salon
owners that would tell me that they had
been you know they’ve been absolutely
who reached out to them who was a
consultant a business consultant who
said that they thought that they could
help with their business and so they
hired this particular person in this
case and they spent some time with them
you know sharing things about their
business and I said so what result is
you get like what if it confirmed to for
your bring back you and I was shocked at
the number of times I heard well they
kind of just recurred regurgitated
everything I told them and they put it
in a spreadsheet and rearranged it I
mean they got nothing nothing but they
got from it right and so so I looked at
it and I thought okay so maybe this is a
business consultant who doesn’t
understand their business or maybe it’s
somebody who’s just hanging their head I
didn’t know no but but I didn’t I I was
not comfortable with that and it made me
sad that people were experiencing that
and when I saw our business and I
thought about being a consultant and you
know I thought well business is business
I guess that any consultant could could
you general consulting in the beauty
business and this is my thought about
that you know
yes business is business but honestly in
my opinion the beauty business is so
unique the work that’s done in salons is
just so entwined with the gifts emotions
and their self-image and I can’t really
think about another business where you
know were it’s fat entwined
because you know if you could if you get
a haircut you don’t like then you’ve got
a problem and it does affect your
self-image and that there
happens but you get a haircut that you
love and you feel like a million bucks
and let me tell you it changes your
entire perspective on things right so
you know it just taught me that
perfecting critical techno techno
excellences is so important and it takes
time attention and a good plan and so I
do that with so on soft skills you know
this one you can be as talented
technically as possible and if you don’t
have the soft skills to communicate
properly do a proper consultation really
really learn to listen you will never be
as as successful as you could be it’s
impossible that’s for sure and do you
find that that is particularly with the
big variance of age between the newer
people coming into the industry and the
people older people like ourselves who
have been in the industry we’ve never
had this wide expanse of people do you
think that that’s playing a role in in
the whole soft skills issues you know
when you just look at the difference in
how millennial for example communicates
with their friends compared to how
somebody will not me because I text I do
all the cool stuff right we love that
about you June
[Laughter]
yes there is a big difference and so you
know if that’s not what you’ve grown up
with that kind of etiquette that kind of
list you know somebody teaching about
with things somebody teach you about you
know the soft skill of consulting with
somebody so that they’re really excited
about the service you’re providing then
somebody has to teach you that right
right you don’t know that you’ve not
that’s not been your experience yes
absolutely all right well we’re going to
take another break and when we come back
we’ll talk a little bit more about why
salons fail so don’t go away we will be
right back
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healthy life net hey thanks for staying
with us this is patty Schmucker and I’m
here with June Olsen who is just
launching her new consulting business
offer salon owners we’ve been talking a
little bit about some of the things that
she’s already learned and observed on
working in coaching salon owners after
29 years of working with Aveda June tell
us a little bit about some of the
classic things that you see I’ll cause
salons to fail well I mean toward the
top of the list if not the top of the
list is location I really can’t even
count the number of times that I had
somebody who was really excited about
opening a salon they wanted to carry a
Veda they asked me to come and see their
salon you know but the location the
space that they exposing and I got there
and you know I am driving there I kept
thinking you know it’s got to be this
just I think my GPS has taken me the
wrong place because this cannot possibly
be where we’re at and it was off you
know off the main main area were you
know where all these everything’s
happening where all the cars are going
by I have been to locations that were
you know right next door to check
cashing and across the street from
furniture wrench or furniture and
appliances
you know that is not an ideal place you
always have to remember where your guest
who is a guest you’re looking for and
where are those guests and unfortunately
something else that happened so many
times was I was contacted went to look
at a location and the first thing I said
was did you sign a lease and they had
already signed the lease oh wow and it
happened again and again and again so
the biggest advice I can give anyone
listening who is considering going into
a business buying you know and renting
your space have somebody who knows about
location look at the space with you for
before you sign a lease and also have
somebody who understands how to
negotiate a lease to look at it with you
right absolutely absolutely that make
sense redness in all businesses location
location location it is the critical
critical piece and so how about a what
are some of the other points that you
think are important for new new salon
owners to be aware of well really I mean
obviously a critical thing is cash flow
you have got to have access to cash and
you certainly have to you know certainly
go to a bank and get money but in order
to even to even get a loan you have to
you have to show that you have some
assets to use for collateral and I have
met a lot of salon owners who really are
successful who you know just really
didn’t have a lot but they had a house
and they put that house down as
collateral and let me tell you they they
were really committed to make that
business work because they had you know
they had put their their largest
financial asset on the line but the more
taxes you have to cat for cash the
better off you are in getting the kind
of loan the type of loan but the
interest you want and if you don’t have
enough cash flow don’t open this one
until you have enough cash flow I mean
underfunded businesses and just like fun
businesses like any other business and
underfunded business will be an absolute
struggle to keep in business you know
until people get to know who you are
what you do until you gain a reputation
if you don’t already have one and you’ve
not started with a with a real solid
foundation of the community knowing who
you are and what you do it takes you
know it takes what same even I would
have enough funding for three to five
years right today to make payroll to pay
every single expensive if you if you’re
not making any money is because you
probably won’t be making any money right
and and so to be able to understand that
I mean I think it’s really critical when
you talk about cash flow is really to
understand what is the true cost of
operating that business where does
somebody go to be able to get that kind
of information so they’re not walking
into a sole a business blind the best
place is advanced still has their
business college mm-hmm I know that’s
been updated I mean that’s a I’m not
there anymore but you know that
certainly I still hold that in a high
esteem as being a really really great
program
I think they you could meet with some I
I would recommend if you know a salon or
this is successful me with them yeah
absolutely it’s a great way yeah what I
see from you know what I’ve seen from
working with salons is you know one of
the reasons and the other reasons but as
one might pursue the profession might be
as their owner that they’re underfunded
is because their payrolls too high
started out by paying people more than
they would have to or their rent is too
high they did not negotiate a good lease
their service pricing is not up to par
as high as it should be
right and one of the things I see over
and over and over the such a temptation
for a new business owner is running too
many personal expenses through their
business mm-hmm yes three kids in
college and maybe they least three cars
and then one for them and once their
partner and they they get five leases
right right yeah yeah it goes down the
Train and you know what what’s
interesting and I know we have all sorts
of different types of people that are
listening to this but the same things
that you’re talking
about with regards to running a
successful salon is true of running a
successful beauty brand and that is you
really need to understand what are the
true cost of running that business and
and and talk with other people who are
in the industry to make sure that your
labor costs are not too high that your
cost of operating your business is in
line you talked about service pricing I
am working with a brand right now who
has never gone out and done competitive
analysis to understand if they’re going
to sell a four ounce bottle of cleanser
for skincare in the marketplace what
should that price be because I’ve looked
at everything else they’re on the market
and it’s the same thing with pricing for
your haircuts you need to know what else
is out there in the market and then
you’re going to bounce it around against
your cost of goods which is your
overhead and all of those are parts of
really understanding the business before
you get locked in I know when you’re
excited about opening a business you
just want to open a business hmm you
know you just want to open it that’s all
you want it to be pretty and you want
the furniture to be nice and you’ve got
all in your mind and there are so much
homework that needs to be done to be
successful absolutely yeah yeah and do
you think that there is a some specific
leadership skills that are critical to
the success of a business absolutely
nobody here’s the thing in 29 years I’ve
never had anybody say to me I’m a
terrible leader and I need a hall noise
wakes up in the morning and says you
know I’m going to be a bad leader today
I think everybody has in their in their
mind that they’re going to be a great
leader but you’re not automatically a
great leader they’re things we need to
learn about leadership and I would say
that that one of them is you know that
you have to inspire staff the staff has
to be inspired by you they have to
understand your mission and your vision
they have to believe in what you’re
doing
and I also find that people are pretty
excited about hiring and they tend to
hire too fast and keep and keep people
too long it’s such an important point
you know they you the people who are who
are continued to show up and collect a
paycheck but have basically quit on you
is a classic one June we’re going to
take another break and when we come back
we’ll continue this conversation about
leadership and some of the things that
really help to give people whether it’s
a salon or any other type of business
the tools to be successful so stay with
us we will be right back
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you’re listening to radio a and B on
healthy life not dotnet this is patty
smoker and I am here just delighted to
have an opportunity to spend some time
with my friend June Olson who’s just
opened up a new consulting practice
specifically designed to help salon
owners be successful June tell us a
little bit about leadership we talked
about some of that in this last segment
but what’s the business pendulum well
for me I talk about the business
pendulum all the time and I know you
know that Daddy for me I think of a
business end alum is this way when I
walk into any business and not just the
salon but any business because I’m so in
tune to this I picture that business as
a pendulum and so it’s your swing and
when I think of the culture of the
business or what’s happening within the
business I think of the pendulum
swinging and the balance that a leader
is looking for is to keep the pendulum
in one place of steady instead of
swinging to one side and then swinging
back to the other side and what I have
found is a pendulum not staying in the
center is more than likely caused by
what the leadership is focused on and
I’ll give you an example you know if you
have a leader that is all of a sudden is
really really really focused on
increasing the guest counts I in the
salon are increasing or having more just
doing marketing you have more guests
come into the organization and having
their team work in social media so all
of those things you know are kind of
combined in the one into one little ball
and and that everything is talked about
if everything is focused on and suddenly
the pendulum moves that direction and
you could just almost picture all the
employees running toward that by in the
pendulum moves
and then it stays there because that’s
what everybody’s focused on until until
the owner of the business realizes okay
this needs to be balanced and then
starts to you know add something else to
that to start to balance out and I think
that you know imagining that and and
something else to think about is the
bigger your business gets the harder
it’s like moving a big ship but I think
of it as a pendulum it goes it’s over to
the left side and you get a lot of
people standing over there you know only
in place and that’s what that looks like
so it is a balance to be a business
owner no question and in terms of being
able to know where where to be able to
focus we talked in the first segment
about one of our great leaders horse
Trek Lavaca had defined who he was who
of Ada was and he had a mission and a
vision and a value and he just like
stuck to it tell us how you really drive
the importance of that through to salon
owners when we take a look at you know
one of the first things I like to see is
what is the company’s mission and do
they have a vision and do they have
values and the importance that working
with a new owner who’s just creating
that the importance cannot be stressed
enough because once you create that that
is what you’re building the intent of
your business around and so every
business decision you make whether it’s
a hiring decision it’s a letting
somebody go decision it’s adding another
product line or adding something else
into your business growing you’ll be
expanding your business all of those
decisions before they’re made you should
be considering at least the mission if
not also the vision and the values of
your company and that’s your compass
right yeah he says the compass
absolutely and what what’s the big
picture in leadership well interestingly
enough I have met some actually very ill
pretty successful business owners who
really aren’t sure what’s going to
happen in ten years they have a pretty
good idea of what’s going to happen in
five years they’re pretty very clear and
what’s going to happen in two years and
what what it can happen is it gets so
involved especially a smaller business
where you don’t have a lot of managers
you maybe have a one manager and it’s
you you know letting that running those
show you have what I’m sure that you
heard this terminology before a bark
mark you know you get so close to the
tree that you’ve got a mark on your
forehead from leaning against it and you
can no longer see the forest and so you
know a lot of people have what I call
bark mark and that is you’re just so
involved in the everyday little things
that you forget to stand back or don’t
take time to time time like time alone
time away time by yourself or with these
Weber’s running your business with you
to take a look at where you are going to
where you going in a year where you on
track for are you on track to get where
you want to be are you going off track
what is the fastest easiest straightest
quickest way to get where you want to be
in five years but first you have to know
what you want in five years right I love
that the bark mark and you know that
impression because you’re so close to it
and being able to just take time to work
on the business rather than in the
business and that’s really one of the
critical aspects of leadership is that
you are able to actually move the
business forward you talked a little bit
about how great leaders view success and
failure can you share about with us
everybody will agree with this but I
absolutely believe from the bottom of my
heart that really successful leaders
they credit their team with their
successes mm-hmm they absolutely would
somebody says oh my gosh you’re so
successful you’re doing so well they
inevitably say it you know what it’s not
about me but I have got an amazing team
yeah and when your team can hear you do
that and your team believes that you
believe that then you’re going to have a
that not only is loyal to you they will
move heaven and earth to make sure that
you will continue to be even more
successful right it’s such a great point
it really and you know I the other thing
that I think great leaders do is
responsibility for their failures
they’re not finger pointers I always say
to salon owners any business owner but
you know if something isn’t going well I
always think about this you know it’s
not necessarily well you know this group
of people doesn’t get it they don’t get
it and always go first to what go back
to the training right what I taught them
what does they know people walk in here
only knowing what they know right and
everybody’s making the decisions based
on the past that they’ve got right so
June control whether their
decision-making is coming from but short
by showing them right instead of
assuming right so in this last minute
give us the gg June leadership advice
became a great grandparent this year
okay the first would be that I
absolutely believe that we are not born
to be leaders people may say I was born
to be a leader but I think that we learn
to be leaders and we have the heart to
be a leader if you are struggling find
another leader or consultant or somebody
to collaborate with sometimes we just
need perspective make time to ask your
team members for their opinions and
listen to them listen to their feedback
and I think most of all is not just in
business but in life we attract what we
think about a very very close attention
to your mind to what you think about
because your thoughts become your
reality that’s right that’s right
tuned it’s so awesome to spend time with
you thank you for taking the time to
share what you’re doing and we wish you
all of the best of success and anybody
that has a chance to reach out to Jun
Olsen you can reach her or you can see
her on her website it’s Jun Olsen oh l
som right
calm all right June thank you so much
for being with us today
and join us next week as we bring to you
another great show in which we will be
talking about the new skincare brand
that will be coming to market so thanks
for listening to radio a and B where we
think pretty is pretty important in all
things and beauty
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Jul 10 2018

57mins

Play

Rank #7: Joy Ekhator & Theda Vallee – Supernatural Women

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On this episode of RadioAMB, Patty has a special guest, Joy Ekhator of Lovinah Skincare! Joy tells her story of life in Africa and how her traditional family medicine and healing were the secret to creating her own skincare line. Joy struggled with hormonal skin conditions and when western products did nothing for her skin she went back to what she knew, her family’s natural remedies passed down through ancient African beauty rituals she grew up with from her father who was a chief in her homeland. Her story is one of family, love of exceptional ingredients, and a passion for pursuing her true purpose and destiny in life.

In the final segment of the show, Patty speaks with Theda Vallee, a returning guest to RadioAMB. Theda has a new book, Stir Until Petrified where her strong Italian family roots serve as a background to intrigue, magic, and strong women. Come learn how she has combined drama and pasta to make a page-turning read.

Listen in today at 11:00am PST as Patty and her guests discuss ancient family traditions of beauty.

Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS are healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser we think
pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m patty smoker a
licensed cosmetologist who’s been in the
beauty industry for over 40 years
Radio AM B stands for american-made
beauty and it’s where we tell the
secrets behind the making of health and
beauty products our segment sponsor
today is the American influencer Awards
influencers are playing a major role in
connecting consumers to brands and
giving consumers a way to speak with and
to brands so that they’re able to create
products that truly address the
consumers needs the American influencers
second annual award show will be
November the 18th 2018 in Los Angeles
and right now you can go to their
website and nominate your favorite
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follow this provides a great benefit for
the influencers and keeping them keeping
Beauty moving you know my show today is
one that speaks to my heart because as
I’ve reported in the past I grew up in
the beauty industry as an aesthetician
and I remember when my daughter was very
small I actually made her baby food and
it was making her pure aided baby food
at home that inspired me to see what it
would be like to take or
anok foods and turn them into products
that I could use at my clients in my
treatment room in my facial room and so
when I found this line and that we’re
going to talk about today and met the
founder Joe joy act art I was really
intrigued and I think you will be too
joy original is originally from Nigeria
Nigeria but emigrated to the United
States over 20 years ago due to her skin
problems back-to-back pregnancy
pregnancies she was driven to find a
skin solution that worked for her and
her family this gave her a platform to
present something near and dear to her
her heart
the ancient African beauty secrets
passed down from many generations still
work in modern times to heal the skin
with potential powers Joy’s background
is actually in computer sciences but she
grew up in a very traditional African
home as her father is a traditional chef
and grandmother an herbalist traditional
doctor bonesetter and traditional
Midwife Joe developed joy developed her
love for plants by watching her
grandmother administer herbs for
different ailments her interest in the
connection between the mind body and
soul brought Levin s users a well
balanced experience and an opportunity
to experience her personal knowledge of
ancient African Buras rituals with
western fusion joy thank you so much for
joining us today thank you very much
Patti for having me yes so Julie tell us
a little bit about I gave a little bit
of a background as far as how you grow
up a traditional African family what is
how does that work and where were a part
of the country were you in Nigeria so I
was born and raised in Nigeria okay as
you mentioned I’m Arab in the United
States for over 20 years okay
tradition my father is a chief and what
that means is we have a king we have
cheese and then you have Prince and
Prince
so in the tradition African home means
we eat at home everybody eat everything
is a ritual we have a baby when people
die for birthdays
everything is celebrated so it’s very
very very reaching our culture I mean
our heritage we take pride in everything
we do
so it was fun growing up around here and
just witnessing the different things in
the different festivals the different
rituals that you know we in that grew up
with and and so what not your father’s
not a chef your father’s a chief he’s a
royalty of they are pretty much the
custodians of our history preserve our
culture our history and make sure our
heritage and culture doesn’t go away
right he reminds me of that every day so
you’re never were your fun this is what
we do when you have a baby there’s some
reaches you do what I mean rituals the
things you should go through I mean you
bring life into this work the special
back you take as a new mother or the
newborn baby the things they do to the
baby to welcome the baby into this world
so I grew up in a very traditional home
where everything was celebrated so all
those things kind of came into my
skincare brand where I want us to
celebrate our sacred self so you look at
Lavina and the color names of our
product is very different we have the
divine line you have the God as well so
we have all the different names that
celebrate each on everyone’s on
individual you know SiC itself for that
organized about and talked a little bit
about I know we’re going to get into the
product itself but talk a little bit
about what does that mean about
celebrating the sacred self celebrating
I believe everybody one of our divine
purpose on work in this life so when you
come into this waters of Pablo there’s a
destiny it’s something that’s already
it’s already been preordained fishy on
earth for a reason um as an individual
we looking at the flesh when I talk
about celebrating the divine self
I’m talking about celebrating your body
might and so when you find the balance
did you know this different three things
so just a bit outside users can get
products to fix a problem and you still
have problems internally doesn’t work
you have to strike a balance between the
internal self and also the outside so
that would mean by celebrating your
Divine self taking sure of your body
your skin from the inside out when you
happy on the inside is going to on the
outside and everything you feel on the
inside is also going to on the outside
so that would mean by celebrating a
design self and it’s so amazing that
when you really get down to looking at
all of the the traditions and the ritual
belief systems around the world there is
this common thread about true beauty
being an inside-out equation yes
absolutely and so tell us about so you
came here to the United States you
originally he started a career in
computer science I understand not just
came in the United States I started a
career as a professional model I was a
mother for about three four years okay
beauty fashion makeup was you know
pretty much the NAM growing up in when I
said tradition Africare home again your
life is pretty much planned for you I
mean wants you to be a medical doctor a
lawyer or engineer to be started off
employment as a med student and I
remember after a couple of years I
realize our cream to it and I change my
major for medicine to computer science
and my friends it is a big journal house
because you already planned it the first
that I was going to be a medical doctor
and the second I was going to be a
lawyer the third is going to be an
engineer so when I came here I was
something with some into computer
science um I was working as a model and
then later on I switched over to
computer science and that took me a lot
in my skin my business mm-hmm and so
when you when you made that decision to
go from Computer Sciences
did you have to go back and have a
conversation with your parents about the
fact that it was time for you to do
something else no
this father is actually think I’ll just
go with what makes me happy okay because
my friends want me to be a medical
doctor so it was okay but my heart and
soul wasn’t into my sister is a doctor
now so I think they have a talk to the
family oh so you did get that one
[Laughter]
computer science I couldn’t see them for
a while and eventually they found out my
um he was thinking why would you want to
do computer science other man’s job so
very much of a traditionalist you know
over 18 years ago our computer
programmer
very few women rating I see and support
myself I was always like the only woman
in there and I love makeup like I told
you earlier I was a model so I’m going
to work you’re gonna see the makeup on
my Lisa red and I’m going to wear my
shoes that there’s a man’s job and I you
see this work communing with the hills
and people had like this misconception
and they were telling issue computer
programmer or it’s your fashion uh
perspective talking and we get down to
it and it gets really technical um so
you know we just kind of accepted after
a long time they got used to it uh-huh
and so what was it that motivated you to
actually go in and actually make a
ginger line what was the what was the
catalyst that made that change happen my
children okay so working in a very
fast-paced environment I was working on
computer program of fun investment dang
I was actually there for twelve years it
was very fast base everything is like
right now you have to do it
long hours um and then um there came a
time I got a phone call from home and
the mother was right you know people
asking me about grandbabies baby
my mind it was time to set it down I had
a boyfriend at the time and we need the
middle part minds to set it on a half
kids and I thought he was going to be a
piece of cake you’re just gonna have
babies just like computer programmers
and we talked about it so you know I
think I want five kids I want to happen
back-to-back and and just yeah I mean I
don’t think it’s going to be a big deal
you just have to put them on a schedule
and there it is it’ll work fine you’re
looking at me and I joy something if you
don’t really know what it’s going to be
like because my life you know what Benny
it was very very oakiness cuz everything
was always on time so the first time
around I got pregnant it was very easy I
mean when I thought I was pregnant to
wonder how the baby was less than an
hour
they wouldn’t deliver the baby it was
very easy so I went ahead and said oh
this is really cool and then three
months later I got pregnant again with
my daughter
oh my goodness I’m not sure so easy
because the first time I was actually in
labor and I didn’t know I was in labor
cannot even feel anything pulling off
about my husband told me all the time
and said you I think you’re in labor
because I said I’m a woman I should know
better and they told me or your five
centimeters dilated and on the average
you wanted to do now certainly because I
wasn’t in any pain and a couple of
minutes later then I still like okay
this pen you know I’ve stopped it
and I accidentally was too late but
between that time was better than thirty
minutes and baby cancer was easy so I
went again the second time went on
debate was just three months old I got
bring all my daughter she was super easy
I didn’t have any problems with you know
home on the problem and then she was
nine months now got pregnant at third
time
and dogs and everything sits in the
hormones kicked and it was up and I mean
is everywhere on my side of breaking out
my skin started changing it was just a
different body at that time I really
severe cystic acne those baby big but
painful ones
and I kept going to defend the
mythologies to walking on the
professional model for a couple of years
about three or four years and then just
watching myself blow up and having all
those acne on my face I didn’t feel I
was pretty enough we’re looking at me
and some people aren’t you asking Joe
happen to you and dodging the cellular
things like in a ton of weather
conversation but guess what points in
one day I actually snot somebody asked
Joe will happen to you I said mother who
happens to me is the most beautiful
thing to embrace that can be a size zero
to I have to be Who I am
so between that and in my case having
skin problems it was just a lot of
medication going on it was just so much
happening at a time
they are the dry skin between my skin
problems and your skin problems he was a
lot going on and I remember the turning
point was my youngest son he was about
two and a half at a time and the doctors
could have put him on steroids and that
was when I pretty much drew the line so
we are putting your son and steroid when
I had series I’m thinking hard drugs or
something crazy African seriously I
didn’t know she was like you know that
something damaged my son so I remember
asking the doctor how long is it gonna
be on steroids for and it’s always going
to be on it for a couple of you know for
some time until these skin problems goes
away and I remember turning it down
so growing up in Nigeria broke my
grandmother shoes or heavily chose
everything and she used to make soap
traditional stuff at home queen and
maybe she made it when you think before
we even go to the doctor
sure he has like something was to drink
you have to drink it first and there was
so much so I called my mom and I said
you know what I don’t want to put my son
on steroids could you send me some of
the things grandma’s used to make so my
mother saying likes fresh shit water
coconut or Punk on it oil and all those
different things we use brayla back home
initially my kids don’t like it Yeah
right
experiment is that playing you know
different formulas I’m adding essential
oils don’t help them feel the skin and
then resin to reach those severe I mean
the exome and all the different things
they had actually went away
I’m interested in skincare I was you
know I’m a die-hard computer program I
like info codes and I’m a very technical
and then myself and I belong to this
mother um like this mothers group
welcome together and talk about kids and
you know family and Currington
um and it’s over why don’t you turn this
into a business
I wasn’t thinking about business at the
time charges kind of shove it to the
side eventually started coming up and
creeping up on me and the next question
was what am I going to name this new
business so I thought home and
coordinate every kid’s an accent so
mommy has a new business what one in
this business all the things that came
up with people photos and you to test
record it to be a lot like sensual right
my daughter came back and she said oh
you like naturist of money why don’t you
just call it lovely natural and I said
the name is too long bloody not respect
I’m this happy and it’s going to take
you know a long time could you guys come
up with another name and she came back
and said la vida and I’m asking her like
what is love you like a mini-grid not
sure that was true select the name our
trademark systems that in dr. Levine
actually started my surgery and my
research and formulation my you know my
products and that’s how it came about
it’s a great story and and so how did
you find a formulator I mean you had an
idea of how to have what kinds of
ingredients you wanted to put together
but how do you go from a homemade remedy
to finding a formulator and a lab that
can turn it into a safe product that you
can market sell to sell to consumers is
that right the hardest part of it mm-hmm
I’m looking for something for dry skin
doll for the kids and they let him back
to me so in 2015 actually went to Africa
I was there for a while of a couple of
weeks about a month or so um and then
during that time I I reflected I thought
that I wouldn’t I won’t love you not
sure who my audience for other people
I’m trying to help and the moment was me
because I’m looking at myself in the
mirror I have cystic acne I had all the
different problems in my skin so the
first thing was what one
Susy just creating a generic product
beyond so many skincare brands and
skincare brothers out there while we’re
looking for something that would fix a
problem in that problem at a time was
fixing acne cystic acne hormonal
breakouts and hyperpigmentation so being
the computer person I am the first
Maajid was to research a lot of
ingredients so they have so many curves
like Asian clans in hands that can do so
many things we don’t know we shouldn’t
just say so how was that for a while and
I actually created a database and what I
did was to scrub different places online
getting all the different Asian
ingredients Asian her getting clinical
studies finding out so much about them
that I have this huge database I mean
that was really reports up so when I go
in and say I’m looking for some people
acne who is putting all the different
hurt stuff
so now I knew what I wanted to do and a
contractor this gem is here in Houston
and as always sat together we met a
couple of times to talk about what I
wanted to do and I came up pocket these
are the things that one these are the
ingredients I want to get to the formula
what I’m looking for something nice
stable safe not just for me but for all
the people that are going to use it so
we sat together what’s on the formula I
took a lot the whole year of 2016 was
pretty much coming up with this
different formulas to make sure it was
stable it was safe and it was efficient
and that’s how it started off you know
and if you’ve actually started over
again in 2017 aha and so when you
originally started and I know we’re
coming close to the end of this
particular segment but tell us today
what is what is the brand and how many
how many products are in the brand
originally was just to iving who’s just
the body butter and the body scrub those
are very basic and then in 2015 we
stopped Lavina we spend the whole year
2016 on researching what I wanted to do
well when it’s go with Lavina and in
2017 we came up with more brands so now
we have a cleanser which is pretty much
about a very simple routine that you can
do every day your plans still in treat
and moisturize so we have about 19
excuse right now because well a lot of
masks
and without serums as well to target
every sensitive focus from every
skincare problems that you have so if
you have something that works to me mean
outlook for you and that’s a mistake
that a lot of people make I mean I’m dry
skin if you have sensitive skin we can
use the same product so for Lavina we
try to find a balance where everybody
not from different everybody so we all
got seven six cues right now in our
serum about five or so in our masks um
and then we have a moisturizer and other
products all talk together and um when
you it all sounds so exciting that you
were able to put that together in just a
couple of seconds tell us what did you
like most about building your brand what
most about beauty brand is actually the
interaction with people so I’ve been
able to leave a computer programmer I’m
always behind the scenes something based
create stuff behind the sin so what is
the watching whisper creating something
as a skincare brand but it was different
not to go out of my shell and talk to
people I’m an introvert I just want to
be like Stallone spent like hours on the
computer looking at the new on British
technology so what I enjoy about beauty
loving I was actually getting out of my
comfort zone having to call people so
the very first time was actually calling
um a retailer and I said okay hop this
brand
would you mind cash best thing ever to
do and she requested for a phone call I
sent an email okay my gonna say like I
just started up these lies well I sent
an email and she responded back you
wanted us to talk about a phone and that
was so it was a scary moment for me so
we’re enjoy most is your the interaction
may be people from different parts of
the war they ask questions they email me
and we talk and I really really enjoyed
it teaching me to come out of my comfort
zone great are cool alright alright well
we’re going to take a break and when we
come back we’ll talk a little bit more
about the unique ingredient that are in
the Lavina brand so stay with us we’ll
be right back
[Music]
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positive people and radio unites healthy
life dotnet welcome back this is patty
Schmucker you’re listening to radio a
and B on healthy life net I’m here with
the founder of Lavina skincare joy a
guitar and a joy has developed a line
that’s based on bringing the rituals of
the ancient African beauty traditions
and blending that with a Western fusion
so joy tell us a little bit about the
names of the of your products are really
unique and I know there are a lot of
really unique ingredients can you tell
us a little bit about how you put the
ingredient story together
sure absolutely so everything again
comes back to how I was raised
so ours is in a very in the house where
we talked about so much storytelling
history was going in the world and
beautiful beautiful rich African you
know culture we have so much history um
so when I was putting together levira
one thing I wanted to do was to
celebrate everybody like celebrate your
sacred self and we talked about
celebrating and stuff you have to look
at everything from the inside out I was
thinking about goddesses I was thinking
about women the role that we play in a
society as women I felt women we pretty
much bring life into the world
and that was a key decision on my part
to make create a brand that would
embrace you as a woman embrace
everything we do embrace our sacred self
just divine self so that’s prison was
when I was more like a storyline fella
tell a story we side with a black tee so
black tea is actually african black soap
they’ve been using it for so many
generations arm if you go to there are
different types of african black soap
they have the ones from morocco we
should feel much based on on or they
have from guerra they have from nigeria
we use a black super measure
so wanted to make it more interesting
and then I fell researching tea these
are very very very nice for the skinny
popular the big in antioxidant and this
actually help you like your skin out so
we call it black tea because we’re using
fermented black tea which I think that
neither big guarantee about fermentation
and all the differences but this
actually started in Africa so now they
my skincare product is it tell a story
so people can see a different side of
Africa not just what they see on CNN and
others other popular you know you know
there’s a rich story behind this things
they were using this products this
ingredients long before science before
modern science to take care of your skin
so black stuff is being there from the
very beginning supposed to you easily
today so what we did I love you know
what I do that let me and I was to
actually bring it up and then try and
modernize it by adding black tea by
adding I’m adding the order broccoli
acid and other scientific based part of
things I’ve been clinically tested and
know that work you can extend the black
soap and make it more appealing to
everybody we have Dragon’s Blood others
but it’s been in for a long time I was
actually looking for Asian remedies they
use back in the days for acne for to
heal wounds and to exfoliate the skin
and as I came across dragon’s blood
which is actually a tree is a sap from a
tree of the drug ministry and they have
different variation of that they have
Egyptians use the back of the date I
will not ingredient in the embalming
fluid so is a very popular thing right
now it’s becoming trendy but it’s always
been there and also to use back in the
days not your bandage we have an injury
you can put a strap on your hand and
after you forget the paint coat you feel
it you can actually see forming and
touch me in your skin so when I fell
researching that more it was so
wonderful I remember trying to find out
I was looking at a different content and
I wasn’t I realize dragon was from Peru
had more medicinal benefits and I
contacted a friend with a local court
actually insurer and they sent a sample
and I use it on my face and I could see
the difference right away I thought that
what was going to my mind was oh we have
this analyzed working and uses back in
the days
three different skincare problems how
can I make it work for the modern new
woman because no times of faster work is
more polluted you go up now you have
smoke and cigarettes and all the
different things in the air what can we
do twist then to make it even better for
today’s women and I said on like
chemists we came to a drawing board and
decided you know what this is a profit
ingredients we can add other things to
it to make it more effective and as only
each other’s blood another king with is
that we have is moving the moringa is so
good I’m a smoothie person I love green
smoothie we actually have a smoothie
line at Walmart I’m called joy
superfoods and Moringa is like the main
ingredients in that marina has like
powerful antioxidants it has a lot of
amino acid is really really powerful and
when you drink it you actually feel it
and gave it to a Moringa test at home by
taking the seeds and just put them in
like dirty water and you can see it
claims in the water so when I was
thinking about loving and I was thinking
about the modern day woman the things we
do were most stressed out today you’re
working more pollution more everything
and that is how I came about with loving
enough so just everything that they use
back in the day and just pretty much
decided to make them more effective
doesn’t live in Mexico
absolutely so but and you’ve just said a
mouthful means it’s wonderful so joy
it’s really exciting to see how you’ve
taken african black soap combined it
with african tea and glycolic acid so
overall your ingredient story has been
these african beauty rituals and
modernize with Western modern chemistry
is very exciting to see how you put all
of that together yes it is very very it
was a lot of work but it was so
interesting very exciting I’m working on
the project and what gives me the most
joy is when people call me and it saw me
something really work this work for this
camp so when I was formulating loving
and I was in the budgets coming up with
a new skincare brand it was actually
fixing or helping people um you know fix
problems especially we have them on
acting we have hyperpigmentation
but that will organize the bodies to
help you fix this problem instead of
clogging your pores up I’m against it
we’re using so much makeup and contours
everywhere now they put like five six
foundation on the skin if you have a
good skin you don’t have to wear so much
makeup and not go Logan as well right
the modern-day woman review her natural
glow to let you know you’re beautiful no
matter where you look what absolutely
amazing you don’t have to take your
faces for much makeup in Foundation and
others defendants are not makeup but I
don’t write people just kicking up this
all day right you know every day all day
seven days a week right and not trying
to say that you speak the quantum fix
the problem of your skin’s birth they
just can’t greet
right the best foundation while and as I
close out this segment one of the one of
the things that you that you mentioned
is dragon blood which is a sap from an
actual tree and is was is in a
discovered that it actually is a natural
band-aid so just really intriguing
overall what you’ve done with the brand
we’re going to take a break and when we
come back we’ll talk a little bit about
how these ingredients are sourced and
about some of the triumphs that joy is
experiencing with a brand so stay with
us we’ll be right back
[Music]
here’s the thing about beauty it’s
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best hair skin and nail products to
makeup and even the tools because it’s
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your way healthy white men hey thanks
for staying with us this is Patti
Schmucker here at Radio A&B on healthy
life net I’m here with the founder of
Levana skincare joy a guitar is with us
and we’ve been talking about this
beautiful brand that has been created
utilizing the beauty rituals from the
African tradition and some very cool
interesting ingredients joy you
mentioned to us in the last segment that
you use an ingredient like Dragon’s
Blood which is actually sap from a tree
tell us how you source to these
ingredients and and are able to bring
them into products that you’re making
here in the United States absolutely
that’s the hardest but amazing green is
it okay there’s a beautiful story behind
and so before we put something through
our product we have to be named each
product the name of the main ingredient
and so I want to know about the story
behind the history all the fun stuff
some people actually questions I can
turn this beautiful story for example is
Duggan what they have different variety
of drivers was one of the work I did a
lot of research and I was in my
background as a computer programmer I
really helped me out so I think big data
and the person that did was just sort
they’re from everywhere
I pretty much and I’m getting data like
scruffing they’re from different sauce
sources looking at a chemical started
looking at information out there and
that rock
found out that drazen’s was from Peru
was actually had more medicinal
properties vamos any other drugs that
are not good but the one from Peru
satisfied what I was looking for at a
time so here comes the column under wine
sauce of Imperial good wine zero but I
have a couple of friends in Peru and the
first thing I did was something on
Facebook ok I’m sorry for that so you
use Facebook to source product Facebook
from Facebook small business on forum
and I was talking about using social
media you know to source for different
things I put it all down but it to
someone Imperial and the same restart to
me she actually works with a Corp from
you know that area that region of the
water so why don’t you contact those
people and those have used sources and
other yeah I’ve ever loved a nice buzz
about providing on more and from
especially to women so I work with a lot
of women calls in Africa on and we
reached out to this carpenter and they
contacted me back and actually when I
was looking for so the biggest risk is
actually getting ingredient here and
making sure is like top quality so you
want to make sure you buy from a
reputable source on is tested and then
even when they get here the United
States will to make sure you test them
because sometimes you get anything from
different parts of the world you don’t
know what kind of test it is John even
though this provides you with their
circuits of analysis and all this
paperwork
you see want to do more work so that’s
the hardest part of it all and then you
have to do with cost of is also you
bringing things in the country we just
went to a scary experience where our
product was actually with customers for
over three four weeks and we sold out
and then we couldn’t produce more so we
wanted to the depend on situations all
the time we work with a couple of course
different parts of the world we contact
them you know we’re looking for and we
pretty much two straws over the years is
about finding a reputable supplier and
you guys buttes trust as you go but when
you get your product in you have to
start seeing a lot of things going
through customs you want to make sure
you look at all the paperwork make sure
he’s tested and when you get it before
using a product you also want to do your
own independent tests make sure it’s top
quality we both start
my mother’s sword before and the quality
wasn’t up to par with where we were
going from guru and we couldn’t use it
so the small business that started out
you want to make sure we’ve sorted from
the right source you want to make sure
they have the testing done they provide
all the documentation to you and then
when you get it here you want to make
sure also that you’re testing where you
put it in your product and that’s pretty
much has been over the years for Wow
so I know we’re not going to we’re going
to sort of wrap you up here in the next
four minutes tell us what is your
biggest triumph I know that you have
been coming out of your shell and being
able to talk to people and being able to
put this beautiful beautiful line
together when you think back on this
period of time what is your what’s your
biggest triumph your biggest win the
biggest thing I would say was believe
him a company that I I was working I was
looking at a company for 12 years I was
with them for 12 years the biggest was
actually leaving that company and
knowing I asked something to do that was
that stun in my any sway me to the
company it was beautiful and it just got
to a point he was becoming toxic hmm but
you know some people saved your job and
you think you know I don’t have nowhere
else to go I don’t have nothing else to
do so when I was there was thinking what
do I do and then I was not realized you
know what you have looked again mm-hmm
to make up my mind I left I quit the job
and I went to Africa because I have
family so hard time to reflect on time
to think about what I wanted to do and
when I came back I came back more
powerful I was so happy because I was
able to walk away from a very toxic
situation and then viewed it into
something I really really enjoyed well
before moving on my life started and
ended with computers like this is
everything I that was everything I knew
out of time but when I came back I was
so excited because now I can actually
create a product before using this
product and then I’m getting feedback
from them telling me oh joy this once I
can’t believe it what all my friends are
to the bottle of me and I’m you asking
me questions right joy you really
started for him
I mean we’ve done the individual Expo in
Maine now we’re doing the cosmopolitan
mascot in July and we’re going to do
India again in August and I could have
done none of this you know people
supporting me so everything when I wake
up after something’s up pinch myself
scream to the in DVD Expo we launched
the product or Mother’s Day which is our
goddess collection and we saw that
infinite for hours and it was the
biggest enough effort it gets me
emotional because I’m looking at myself
like a year ago I wasn’t even thinking
about that so you know this little
moment the glue the wings makes me feel
so powerful and you know I’m super super
blessed that’s amazing it is a wonderful
wonderful story and obviously all of the
elements what I love about your story is
that all of the elements of your life
your family traditions the rituals from
your your country of origin your success
as a model early on and falling in love
with makeup and you’re smart being
involved with computer technology you’ve
leveraged all of those to create this
beautiful line congratulations for your
success yeah well thanks for being with
us
tell spell the brand name and tell
everyone how they can find you oh so is
love inna elbow VI and aah and the
website is loved not calm great great
well thank you so much for taking the
time to be with this and tell us your
story we’re excited about having you be
one of our newest american-made beauty
brands thank you so much I appreciate
you thank you very much for your time
all right and the rest of you stay with
us we have Veda Val that is going to be
back with us who’s just released a new
book so stay with us we will be right
back
[Music]
here’s the thing about beauty it’s
pretty at american-made beauty calm
we’re all about the pretty making it
easy for you to find what makes your
beauty shine we have essentially
everything you need and american-made
beauty calm celebrates brands that were
created right here in the US of A
imagine everything you need from the
best hair scan the nail products to
makeup and even the tools because it’s
all about pretty in american-made beauty
calm
we also think you’re pretty important so
visit american-made beauty calm browse
by learn american-made beauty calm when
you’re looking for bedding department
store prices can shock you well be
shocked
no more sell state cheap not cheap State
that’s the motto of Anna’s linens
although they don’t sell state they do
sell the best bedding bath and home
decor items they strive to provide their
merchandise at extreme value to their
customers and they do it great everyday
prices on everything and military
discounts plus if you visit them online
they have clearance items and internet
specials visit them online now at
healthy life Nets advertiser page we’re
looking for a few good American Beauty
manufacturers who want to increase their
brand in an exclusive credentialed
category if you’re an American company
who has conceived designed and bottled
brands that are all about pretty than
we’re pretty sure we’re talking about
you and we’re pretty sure you should be
on american-made beauty calm this beauty
website focuses on entrepreneurs and
beauty startups as well as established
brands if it’s pretty we want to see it
and we want to sell it on american-made
beauty calm to learn how you can be part
of american-made beauty calm visit
american-made beauty calm now oh man it
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[Music]
hi there it’s Patti Schmucker we’re back
here for our last segment of radio AM B
on healthy life net I’m thrilled to have
one of our guests that we’ve had in the
bath in the past theta Valley who is a
author of paranoid paranormal fantasy
fiction and sassy kick-ass girl who
blogs about life and other absurdities I
theta thank you for being with us today
thank you for having me so I understand
that since we will last chatted you have
released your new book will you tell us
about it yeah it came out on Mother’s
Day and it is about a family of Italian
witches you happen to get embroiled in a
paranormal fantasy world the vampires
and fairies and all the supernatural
creatures you can think of and kind of
still on a journey of discovery with
that magic and so what was the
inspiration for the book well I grew up
in a really tight-knit Italian community
and so kind of seeing the magical
realism that it’s still prevalent every
single day with people wearing things to
ward from evil I got me really intrigued
in that and then the way that the family
is so important in the Italian community
and so I really wanted to write
something that embraced you know those
things from my childhood that I loved as
well as my love for everything
paranormal right and so but I also
understand so the paranormal is it
really creates the intriguing at all but
in the in light of everything that’s
happening in the world right now you
have some really powerful female
characters and voices and in the story
tell us a little bit about that yeah it
was really important for me to raise the
kind of women that I
always wished that I saw and with you
know the rise of entertainment bringing
forward women with success of things
like Wonder Woman there’s obviously a
big void that women are asking for that
and so I wanted to make sure that I
wrote women in every single piece of the
spectrum so I have characters in there
that are in their 70s and their 50s and
you know big growth small girls every
shade size and I wanted to be able to
portray women in every bit of spectrum
that they are and that they’re powerful
and strong no matter what they take is
their reality right and so can you tell
us a little bit about the story without
just enough to get us hooked yeah
definitely so we come into the story and
it is we focus on the family of
meat-free our grandmother and her two
granddaughters that she’s raising as
well as her sister and her niece and
their family of witches who cures from
their kitchen but they also go to Mass
on Sunday they’ve known that you know
their their oldest has this power of
which which crushed in her and she’s
kind of hidden it because had some
tragedy in their back life and so people
start going into coma and the town
around them and she becomes a suspect
and the whole family gets pulled in and
roiled into the mystery we have seen
where the grandmothers trying to clean
up a crime scene it really is a full
family adventure with lots of pasta and
lots of that love of family lots of
pasta that’s wonderful that’s wonderful
so came out in May and we are now
sitting in a late June what has been
some of you of the reaction that you’re
getting it is actually overwhelming how
positive it’s been and with people
talking about being able to relate a
female character they can relate to
you know there’s some people are like oh
I’m not sure about the main character
she’s kind of you know broken damaged
person is like yeah she is he’s supposed
to be excellent you’re getting it
exactly how I wrote her you know just
showing that you know women we choose
not to embrace pieces of ourselves a lot
of time because we feel like we’re not
supposed to and it’s for journey to do
that and so it’s just a really great
seeing people connect to that and
understand that and feel empowered by it
but you say something that’s really
interesting and I think that this is one
of the powerful pieces of being able to
channel your work into as an author and
that is that so many women only want to
embrace certain parts of themselves and
leave leave certain parts on the table
to speak to how you are you’re wrapping
your work around that concept and
helping to make a positive message for
women yeah I think we’re as women afraid
of different elements of ourselves that
society says you know aren’t necessarily
feminine or woman like or you know if
you’re going to be a mother you pick
being a mother and you can’t have any of
these other things you can’t be sexy you
can’t be flirty you can’t be you know
professional and they really want to
make sure that as I’m writing these
characters they have those layers of
complexity because I’m hoping that other
woman will see like okay I am allowed to
have all these pieces and components and
I don’t have to leave things out simply
because because this path I had not
pigeon holed into being just this one
thing mm-hmm exactly and is the during
the time that you were writing the book
was some of the various different things
going on in the world relative to the me
to movement and you know all of the
things in society going on to the play a
role in shaping some of the characters
yeah I think it made my my wand at my
will too
to really get that pulled forward even
more because I’m guilty of the same
thing expense so much of my life pushing
down elements of myself because I was
afraid of them because they weren’t you
know female enough but right the world
sense are supposed to be and you know I
really as I’ve seen these things come up
and women are getting a stronger voice
and bonding together wanted to show that
power and coming together and having a
strong group of female people who you
know lift each other up and that’s what
happens in the book is you know it’s
almost all female characters and lifting
each other up and pulling each other
forward you know by sheer willpower of
you know accepting the reality of who
they are and loving each other and I
wanted that to be a really focal point
because it’s important now especially
absolutely and I know that you’ve had a
very interesting journey in terms of
some medical crisis that’s really
propelled you forward and can you share
a little bit about how you keep yourself
motivated and positive in the world yeah
I think one of the biggest things is
that I look for places and spaces where
I can be a service because I think it’s
very easy one of my aunts was actually
going through cancer at the same time I
was and she told me you know you need to
go and do for others because that’s how
you’re going to get out of your own head
and so by finding spaces where I can
help lift up other women and part of a
group called the girls girls club that
is all about fostering you know female
friendship and camaraderie and just
other places like that where my voice
can come in my time and effort can come
and making sure that I’m contributing to
that that really keeps me motivated and
keeps my frame of mind positive
absolutely well data it’s so always
awesome to have a chance to spend a few
minutes it’s never enough time but thank
you for telling taking the time to tell
us a little about it before you leave
remind our audience what is the name of
the book it’s
during till petrified stir until
petrified and if people wanted to reach
out to you on social media how do they
do that
they can find me on Facebook and Seeta
Valley they can find me on Twitter my
website speed of valley.com
and spell spell your first and last name
it is dat da ba ll ve great then thank
you so much for taking some time to be
with us today and for the contribution
that you’re making the world as a woman
I really my hat’s off to you
congratulations thank you so much coming
appreciate it you’re welcome all right
well that will do it for us today two
powerful powerful woman stories today
thanks for taking the time to be with us
and don’t miss us next week because you
think we had two powerful women today
June Olsen is going to be with us next
week and June is a love love love of my
life that has been with me for many many
decades and I’m delighted to bring her
to you and share with you some things
that she’s doing to help bring Beauty to
the masses I’m Patti Schmucker thanks
for listening to radio a and B where we
think pretty is pretty important in all
things in beauty
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Jul 10 2018

57mins

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Rank #8: Chris Crellin – Celebrating Beauty Influencers

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Fired up about the 2nd annual American Influencer Awards (AIA), Chris Crellin returns to RadioAMB to report that nominations are now open for your favorite beauty influencers.

Once again, he sits down with host Patty Schmucker to discuss the AIAs and break down why influencers play such a central role in the future of the beauty industry and the building of brands. They discuss how AIAs works, the big names that hosted the show last year, Patrick Starrr and Kandee Johnson and how you can act now to nominate your favorite influencer for the gala event scheduled for November 18th, 2018 in downtown Los Angeles.

Chris talks about the role influencers play in beauty and what you can do if you want to become an online beauty guru. Learn how finding a niche and being organic and authentic are key to developing a passionate following.

Listen in as Patty and Chris delve into the world of beauty influencers and why the movement toward building an online community is so important to brands and consumers alike.

Transcript:
broadcasting from Manhattan Beach and
the World Wide Web you’re listening to
CHS our healthy life dotnet as a service
to our listeners this program is for
general information and entertainment
purposes only CHS are healthy life
dotnet does not recommend endorsed or
object to the views products or topics
expressed or discussed by show hosts or
their guests we suggest you always
consult with your own personal medical
financial or legal adviser welcome to
radio a and D designed for those who
want to live a long and vibrant life
because we think pretty is pretty
important in all things and beauty I’m
patty Schmucker a licensed cosmetologist
who’s been a beauty industry for over 40
years
radio a and B which stands for
american-made beauty is where we tell
the secret behind the making of health
and beauty products our segment
sponsored today is Tia spa with the
introduction of their newest product
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we welcome back to the show the
president of the American influencer
Awards mr. Crump
Chris Cohen who launched the American
influence or award organization a year
ago and held their very first influencer
award program and lost
angels’ in November of 2018 he’s here
with us today
it really was a variable who’s who of
social media personalities beauty
clothes and celebrities you’ll hear
today about the event last year and the
word Christmas team are doing to
celebrate kimura commemorate and
acknowledge those within the beauty
industry the consumers and brands are
listening to for fun and education on
all things beauty social media now plays
such a pivotal role in the consumers
day-to-day buying decisions that
american-made beauty is excited to
support the American influence their
awards and the importance within the
marketplace influencers and social media
are playing today welcome Chris is
delighted to have you with us Thank You
patty I appreciate you having me so for
audience let’s start out by reviewing we
had you on the show last year when you
were just the American influencer Awards
was sort of a sparkle in your eye it
actually happened tell us a little bit
about the organization and how it all
got started yes absolutely
you know as you mentioned we launched
the platform about a year ago and he’s a
message from the very beginning was that
we wanted to create an environment and
essentially a platform to elevate the
profession of influencers because the
influencers today are becoming so
powerful and so integral in helping grow
brands you know when it comes to their
marketing strategy in advertising
strategies so we figured that we would
put together our organization to
recognize their excellence and so the
program last year happened in November
tell us about how did it unfold what
were some of the key highlights
absolutely um so we had a hundred and
thirty of the top beauty influencers
across the industry that were recognized
across 26 different categories the
voting took place online over a 31-day
period for the month of October we had a
lot of great interest and a lot of
devoted followers that
voted for who they thought the winner
should be the our first annual work show
took place in November the host of the
show with Patrick Starr and candy
Johnson our red carpet host consisted of
Larissa love we had Hank and Henry V Z
yang and of course a dominate the beauty
warrior so the show consisted of a
two-hour red carpet event it was
actually streamed live by YouTube
they have exclusive distribution rights
for the show so as I mentioned there’s a
two-hour red-carpet event and then from
there we had the two-hour award show and
and then after that we wrapped it up
with an exclusive VIP after-party for
for all the talent that was part of the
show and of course all the sponsors and
you had in along with the awards and
providing that you also had some great
talent that that performed as well yes
yes we did absolutely we had Allison
Porter who was the winner of the voice
and then we also had a gentleman by the
name of Ricky rebel so two great musical
performances you know we didn’t want it
just to be award after award after award
we wanted to break it up and and have
some fun and and make sure that you know
everybody that was there attending the
event and of course watching on the
YouTube platform were engaged and we
mixed up some different content so it
was a great evening and we look forward
to putting on a much more impressive
event this year we’re certainly going to
be scaling there’s a lot of fun and
exciting things that we’re doing behind
the scenes and we’re really excited
great now sticking a little bit with the
the show that happened last year what
were some of the highlights for you that
you didn’t really didn’t think about it
going into it but have you look at it
and in retrospect what are some things
that stand out to you I mean one of the
biggest things that stood out from to me
was just the reception that we got just
seeing the community embrace it not only
the sponsor
and of course YouTube wanted to be part
of it but you know most importantly the
influencers for the first year event we
had 130 different nominees of 130
nominees we had 110 in attendance in
addition to the actual talent that was
you know recognized at the show and
nominated for an award we had a lot of
other talent you know beauty influencers
of course influencers from other
industries that wanted to be there to
support their peers so being there on
the red carpet looking around seeing all
the different talents in the celebrity
talent that showed up the other brands
that came to support the event it was it
was pretty breathtaking for a first year
event and and just the most rewarding
part of it for me was was two things it
was number one you know giving the the
platform to these influencers to really
elevate their profession and and put
them on a platform that they certainly
deserve to be on and the second thing
was all profits with the City of Hope so
I’m actually a cancer survivor myself
and Ross my father to cancer so raising
money for City of Hope and doting all
profits to cancer research was something
that was very special and it was great
to see everybody come out support the
event absolutely but let’s talk for just
a second about that platform that you’re
saying with regards to influencers I
mean they’re there it’s something that’s
really or grown organically and really
in about the last 10 or 12 years that
this this marketing channel if you will
of people going on and doing blogs and
vlogs and their social media that’s
happy thing that is really connecting
brand why do you think that they really
have needed a platform in order to be
able to elevate them into professional
category yeah that’s a great question I
mean like I was saying earlier the
number one way to build a brand these
days is through influencers it’s
influencer marketing as they call it
and essentially what that means is
anybody that has a social media platform
that has an audience or followers is
essentially an influencer these days
so these influencers like I mentioned
you know it’s the number
one the way to build a brand is through
influencer marketing and 15-20 years ago
people would spend their advertisement
dollars on on you know commercial spots
on TV and all these various you know
avenues and what people are realizing
now is is the influencers have such a
targeted audience so if you have an
influencer who’s really into hair color
for example and they’ve got you know
different color hair and typically their
audience is following them in an organic
fashion because they’re truly enamoured
and they truly want to follow that
specific person for the hair color that
they have so hair color company for
example might be very interested in
working with this particular influencer
because their audience is so specific
and and and that’s one of the really
neat and interesting things about social
media and these influencers is you know
some of homer’s is naturally born into
their niche and some of them carve out
their own little niches and it’s really
a neat way for the brand’s to connect
with a very specific audience absolutely
and when you I guess I didn’t really
realize that the portion of the proceeds
went for a charitable organisation and I
know within our industry city of hope is
really well known and of course if
you’ve been touched by cancer they are
the absolute authorities would you touch
for just a moment on City of Hope and
some of the work that they do yeah
absolutely I mean they’re one of the
biggest innovators you know in medical
today that the technological
breakthroughs and the medical
breakthroughs that they have on a on a
daily basis is pretty fascinating yeah I
still go there to this day and I get my
yearly checkups knock on wood I’ve been
nearly twenty years cancer-free now
after going through chemotherapy and
radiation so going to City of Hope and
visiting the facility and seeing the
patients there and knowing what it is
that they’re going through really hits
home for me and knowing that we’re
making a difference and that there’s
people out there that are that are
struggling on a daily basis and and
fighting for their lives
it really helps put things in
perspective so City of Hope is something
that you know I know my family
specifically has rallied behind
and something that’s very important to
our lives and something that will always
be a part of right as you as you as you
look at this year and pour putting
together the next day’s there’s this
process that that you use I know I just
recently saw from you a new website so
tell us where you are at this stage
before the actual voting takes place
what’s going on right now in preparation
for this year’s show absolutely we’ve
had a lot of influencers and agents and
and people that are part of the the
influence of teams and friends and
family and followers that have been
reaching out to us even before last
year’s award show trying to find out how
they can get involved and how they could
potentially be nominated and be part of
the show so what we did this year is we
launched the nominee submission process
so if you go to our website which is a I
a awards com you can see you can click
on submit a nominee and it’s a very very
simple process it’s about a two or three
step process you just give us the name
of the influencer and their Instagram
handle and any other social media
platforms that you know they’re part of
and you have the option to answer a
simple question or two and essentially
confirm and submit your nominee and what
that does is it’s it’s given to our
database that of course we scrub through
and our advisory board will we’ll take
all the different nominee submissions
and essentially decide who the who the
hundred and thirty nominees are going to
be for the 2018 orc show and when you
say they so right now anyone who has a
favorite influencer that they’re
following can go on and basically submit
that nomination if the hundred and
thirty that are actually then nominated
that goes into the award program are
theirs in various different categories
and is it just based on the number of
votes that they get or does the panel
also weigh in on on the work that these
these influencers are doing yeah that’s
a great question
we actually have proposed categories so
when you go on there and you actually
submit your favorite influencer or
somebody that you would like to nominate
um you like I said you give us your
their name and social media platforms
and then you can you can choose from
some recommended categories the
different categories spread you know
across the beauty industry from anything
from skin hair nails cosmetics hair care
and then we also actually have another
category that says other categories that
you can click on and you can actually
propose recommended categories that you
would like to see this year specifically
for that influencer so it’s really
needed this isn’t something where the
the categories are already pre-selected
again we’re just were just kind of
offering different category ideas to the
to the users out there and to follow up
the second part of your question yes we
have an advisory board comprised of
twelve industry icons will actually be
releasing the names of those people here
in the next 30 to 60 days so that’s
going to be really exciting but we have
some algorithms that play a role in
figuring out who these influencers are
going to be I’m sorry who these nominees
are going to be for this year’s award
show but yeah I mean there’s an array of
different pieces that we pull from you
know whether it be you know how many
social media platforms you’re part of
and and again it’s not limited to any
one of these specific things but you
know what platforms you’re part of how
many followers you have what type of
engagement you have you know are there
fake followers how creative are is your
content etc etc etc so there’s a lot of
different things that we comb through
and there’s a weighted average so the
advisory board of course has a has a say
has a specific specific percentage that
they can weigh in on the boats and with
this algorithm built in with the
advisory board we essentially come up
with the categories which will obviously
be pre-selected by our advisory board
but
most importantly the nominees will be
picked to the algorithm and when you you
mentioned some of those those various
different pieces of the algorithm arm it
sounds like you’re really helping to
shape the professionalism if you will
because you talked about the whole idea
of fake reviews and things like that
those kinds of things really hurt brand
as well as influencers so it sounds like
you’re really trying to create some
structure around giving influencers the
opportunity to be the best that they
possibly can be yeah absolutely I mean
like I said earlier you know the opening
goal when we launch the American
influencer Association last year was
essentially creating an environment to
elevate the profession of influencers
and by doing that you know we want we
also want to bridge the gap and connect
the influencers to the brands and make
sure that the brands feel comfortable
working with the influencers that that
we nominate and and that we support and
we think it’s really important that you
know these brands are working with these
influencers and they’re essentially
getting what they pay for
you know there’s unfortunately a lot of
influencers out there like like anybody
that are essentially scams or you know I
could say personally I’ve run brands in
the past I’ve sent product to
influencers before written checks and
I’ve had these influencers completely
disappear on me I won’t even call them
influencers it was obviously a scam so
the idea that we’re recognizing these
influencers you know in really building
a community and elevating the platform
bring some legitimacy to their
profession and it makes brands feel more
comfortable when they when they move
forward with with influencers and it
sounds also that one of the outcomes as
well is giving consumers more confidence
that that’s somebody that they’re
listening to really sort of has that
that code of ethics in terms of the way
that they’re approaching their
communication to the consumer as well as
to the brands absolutely absolutely yeah
and one thing I’d like to to point out
too that I think I forgot to mention was
you know one of the nice
in unique things about our work show is
we’re not only recognizing the
powerhouse influencers or the macro
influencers which are essentially the
influencers that have very very large
followings but we also have emerging
categories as well you know we want to
be very conscious of the fact that there
are some up-and-coming influencers in
the beauty space that are already very
influential and certainly have a very
bright future and we want to make sure
that our followers and the fans of these
influencers can recognize anybody of any
magnitude and do you find that it where
it’s been since you began this process
and where it is now are influencers
spread out across all social media
platforms or today do they tend to be
focused on one or two platforms as
compared to anything else I mean that
that would be a question more for an
influencer what I can tell you from my
experience and from what I’ve seen and
our relationships are typically an
influencer you know specifically focuses
on one or two platforms it doesn’t mean
they’ll have multiple platforms it
doesn’t mean don’t get me wrong it
doesn’t mean they’re not posting or or
active on all platforms that they
essentially have but you typically see
influencers that have a larger following
on one platform versus the others so
just because you’ve got for example five
million followers on Instagram it
doesn’t mean that it’s necessarily going
to translate over and that you’ve got
five million YouTube subscribers and and
five million Facebook Likes etc etc so
it’s really a case-by-case basis again
you know you might get different
differing opinions if you if you ask
different influencers but I think the
majority of them would tell you that
they specifically focus on one or two
platforms right right and do you do you
find that as you’re working with
more and more influencers are you
finding that they are sort of a magical
number where influencers really have a
following that makes them attractive for
beauty companies it’s good question it’s
up for debate I mean it really just
depends on on what time of year it is
some of the more recent things that I’ve
heard and and the brands that I’ve
talked to and the influencers that I you
know and have relationship with it
sounds like the sweet spot for brands is
they really like the micro influencers
they like the up-and-coming influencers
the ones that that are have right around
25 to 30 thousand followers they seem to
think that there’s a lot of bang for
your buck
however again it’s a case by case basis
because you’ve got powerhouse
influencers that are essentially you
know we call micro macro influencers
that have millions and millions of
followers and and they still have very
very high engagement and typically what
happens is the smaller brands can’t
afford to work with the bigger
influencers because they’re a lot more
expensive so it’s really a brand by
brand case-by-case basis right all right
well we’re going to take a break and
when we come back we’re going to talk a
little bit about the nomination process
in more detail and what are some of the
categories as we go into this next show
so stay with us we will be right back
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healthy life dotnet welcome back if
fatty smoking here at Radio a and beyond
healthy life net I’m here with the
president of American influence or Chris
Kremlin and we are talking about the
next show coming up case you mentioned
in our previous section to that right
now the new website is up at AIA Awards
com is that right that is correct
okay and so now you can all of you you
can go on you can nominate for your
favorite influencers that you’re
following what happened to Prince on
next once that particular segment of the
process closes yes so are the nominees
submissions are going to be open until
June 30th show the end of the month
and then we’re going to be announcing
the nominees so there’s so let me back
up the Advisory Board is of course going
to get together and with our algorithms
we’re going to come up with the nominees
and all the different categories that
will be awarded at this year’s a
workshop and the nominees will be
announced towards the end of summer very
beginning a fall and then from there
they will be of course they will find
out that they’ve been nominated and then
voting is going to kick off for the
month of October so again the voting is
going to take place by all the followers
the public friends and family anybody
that wants to go to the website it’ll
it’ll all take place on our website
again at the AIA Awards comm and we’re
also going to be launching an app you
can download the app and you can vote on
that as well and all of the voting will
take place by the public so the
essentially the winners will be dictated
by the votes that come in and I of
course announce that the award show
November 18th
that’s right and so the show itself so
mark your calendars you just announced
it November 18th is the
of the next show any ideas at this point
Chris yet as far as the location or that
still is that still under wraps still
under wraps we’re we’re going to make
that announcement here very
strategically we have a lot of fun and
exciting things that we want to announce
on a specific timeline so that’s
something we were going to be announcing
here very very shortly right and so
again right now the way the program is
set up anyone can submit an influencer
either
there are pre arranged or pre
recommended categories but there’s also
an ability to add another category if
you think that’s missing then that goes
to your advisory board that will utilize
that information along with a set of
criteria that you’ve established in
terms of the way that the influencers
work to select and ultimately there’s a
hundred and thirty categories no there’s
there’s going to be lots of last year
there were 130 nominees got it across 26
different categories okay
and this year it’ll be something similar
again we don’t have we haven’t
solidified it yet only because we’re
still the nominee submissions are still
coming in so it really just depends on
what type of category recommendations we
get and once our advisory board sits
down and meets together trying to figure
out you know exactly what categories
should be included and of course which
nominee should fall under those those
categories but it’ll be roughly around
the same numbers that 130 ish and 26
categories when it seems like in
particularly in this particular market
in this world it makes sense to me that
you are you’re a bit fluid I mean you
have to be as quickly as things are
changing
it just makes sense that you’re creating
a little bit of room for some organic
outcomes here yes yes absolutely I mean
especially with you know like you said
how fast things are changing I mean even
the influencers for example you know the
different collaborations that they have
and the different brands that they could
potentially be launching and working
with and things are
we’re moving constantly changing so we
have to be receptive to those those
moving parts and and make sure that the
award show is of course as relevant as
we can make it be absolutely now you
have some opportunities for sponsors to
be involved tell us a little bit about
that yes so last year we had a lot of
great sponsors participate very very
exciting there was there’s a lot of
interest since our work show last year
we’ve actually had a lot of different
brands and companies reach out and want
to be part of it this year
of course repeat brand that were part of
it last year would like to be part of it
again this year so our sponsorship
opportunities are going to be opening up
here in the second week of June so very
very soon so again we’re going to be
launching those packages and letting the
brand’s know all the different ways that
they can participate in this year’s show
you know last year I think the brand saw
a lot of value and and essentially being
in front of the influencers and the
influencers you know getting to get some
exposure to their brands and all the
different things that we offer so very
very excited about this year you know
we’ve got them some new bells and
whistles and some different things that
we’ve added and we really looked really
excited to get the responsive the brands
and and get things underway do you find
a crisp that it was one of the maybe not
intended outcomes of last year was this
opportunity for sponsors and established
and upcoming influencers to sort of
connect to get to know each other a
little bit more yeah yeah no absolutely
I mean I I know off the top of my head I
mean there’s a lot of different names
and faces that are going through my head
at the moment where they were brands
that that established relationships with
influencers from our show specifically
on our red carpet right before my very
eyes and and there’s collaborations that
are going to be that have already that
have just recently been announced or are
going to be announced here publicly very
soon so it’s really neat to know that
because of the award show last year and
because of the opportunity that the
brands got they made some relationships
there on the right carpet specifically
in this in this particular incidence and
it’s really neat to see to see it
through and through and have these
things you know come to fruition well
and the it must feel good you’re
basically your bridge builder here but
with building building bridges and an
opportunity I heard you say it in our
first segment that you’re really looking
to create a platform to elevate
influencers seems like having that
opportunity to get a connection between
an influencer or a brand owner would be
the ultimate level of elevating someone
yes absolutely absolutely I mean there
there’s so many different ways and in
creative idea that we have to really
elevate this profession you know really
putting the influencers on a platform
and like I said before giving them the
credit that they deserve and really
recognizing their excellence and then to
your point you know of course you know
being able to to create a platform where
the brands can you know interact with
the influencers and we can bring a
really special event to the beauty
industry and and really have everybody
connect on on one level one of the
things I liked and of course I attended
the show last last year but what I
really liked is that it was an
opportunity where people really came
decked out I mean you saw everything but
mostly people will really enjoyed
themselves
and came out really showing beauty and
showing fashion in all of its different
expressions that was a really cool part
of the show as well absolutely
absolutely yeah I know it was it was
really neat to see you know to see
everybody really take that day and make
it super special and really put a lot of
thought into what they were going to
wear and of course their makeup and
their hair and and for people to be able
to express themselves and and you know
it was the first time that we brought
professional Beauty and retail Beauty
together under one roof it was really
special for us as well to see everybody
come together and it
even about professional beauty and
retail beauty but you also have the
competitor brands that came together to
sponsor the event that were sitting next
to each other that were part of the
event and and it really just reminded us
of why we were there and it was for the
influencers because they’re the ones
that are essentially driving the
industry currently and and in you know
we’ve got a lot of these Millennials now
and just people in general that really
look up to these influencers and it was
a really special evening especially with
with all profits going to City of Hope
and raising money for cancer research
all right well we’re going to take
another break and when we come back
we’ll talk a little bit about how to
become an influencer stay with us
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healthy life net and amazon.com have in
common
well they’re both available on the
Internet they both give great value but
most important most of our positive
program hosts and guests are
accomplished authors and their books are
available from you got at amazon.com now
it even gets better than that because
when you’re listening on air to a
healthy life net host or guests you can
go directly to amazon.com and you can
order your book while you’re still
listening to your favorite healthy life
net program so when you hear an author
you like go to the homepage of healthy
life net and click on amazon.com where
positive people and radio unites healthy
life dotnet any thanks for staying with
us this is patty maka you’re listening
to radio a and B on healthy life dotnet
I’m here with the president of the
American influential award Chris Kremlin
and we’ve been talking a little bit
about the show that happened last year
with plans for this year I’m taking the
time to just talk for those of you who
have thought about what are influencers
and if I want to be one what what would
that look like
so keep telling you that the role
influencers are playing on in beauty
right now
yeah I mean as I mentioned earlier they
play a significant role again the number
one way to build a brand like I said
before essentially anybody that has a
social media platform and has even one
follower would be considered an
influencer and really as far as becoming
an influencer these days and for those
people out there that that you know
having vetted them embedded themselves
into this industry it really comes down
to finding your niche and really carving
that out and figuring out exactly what
are they who you are and figuring out
what you do the biggest advice I have
for anybody that wants to be an
influencer just based on my experiencing
from what I’ve seen and from all the
relationships that I have with a lot of
biggest influencers in the industry and
micro influencers for that matter you
know one of the questions I ask all of
them is you know what what do you credit
your success to and I think a lot of
them say is just being organic which is
one of the most important things that
brands are looking for these days they
don’t want people that look like they’re
being paid a sponsor posts or just out
of the other or finding an influencer or
that that isn’t a good fit for their
brand or for their messaging or for
their specific category with
Beauty so the most important thing is
really just you got to have the passion
for it first and foremost I mean it’s
like anything in life you know I tell
everybody including myself that if you
don’t have the passion for whatever it
is that you’re doing you’re never going
to succeed so you really have to find
you know you go back to the cliche of
follow your heart and do what you love
um so you have to be in your DNA you
have to really love beauty you have to
really want to be part of the industry
and of course you know I my biggest
advice would just be be yourself I think
one of the biggest reasons why a lot of
these followers follow these influencers
is because these influences are who they
are and they’re real and and and that’s
kind of the big shift that you’ve seen
in our society here just in the last you
know couple years even with you know the
presidential race that we had here when
was that last year things have become a
lot more real and people want honesty
they want authenticity they want things
to be organic and natural so um the
biggest advice I would have is just be
true to yourself be who you are do what
you love find your niche and you know go
out and get to get your social media
platforms and post content and you know
that’s an important piece of it too is
is the creativity being creative and and
and these influencers are some of the
most creative human beings that I’ve
ever met I mean it’s it’s really
impressive some of the things that
they’re capable of doing from you know
the hair perspective and the makeup
perspective and nails and skin care and
you know I don’t want to leave anybody
out so I probably should have gone down
that road but it’s really really
impressive and and certainly the reason
why a lot of these followers want to pay
attention to these people yeah and and
without I mean we have this whole group
of people that we all follow but you’re
really looking at how do you be creative
one of the ones that I think about is
candy Johnson who was actually hosted
one of the hosts along with Patrick
Starr of last year’s event and really
beginning to
understand our a little bit better you
know our creativity was that she does
these transformations and it was just
really cool to see her duplicate 24
different covers of Glamour magazine
from the I want to say two or three
decades ago so she is a makeup artist
sort of we you know made herself up and
that was sort of her little niche the
thing that Sutter apart got people
watching and following are things like
that so it’s very fascinating to see how
you can be creative in all sorts of
different ways absolutely absolutely I
think that the majority the influencers
out there would tell you that they
almost accidentally fell into it they
just you know they went out and got
Instagram and started posting pictures
because you know they were proud of the
pictures that they were taking and they
wanted to show their friends some of the
work that they were doing or pictures of
themselves or friends or family or
whatever it was and before they knew it
they just had more and more people
starting to follow um and and they they
continued to be true to themselves and
be themselves and people you know find
it fascinating and want to be part of it
and they want to see what it is they’re
going to do next and what they’re going
to post next and there they become
inspired by by the post and and and the
work ultimately the work that these
influencers are doing many people look
at the activity of these social media
influencers and they think it’s fun and
easy is that true yeah yes absolutely
any of us but easy to I mean III my
thought is that there’s a lot of hard
work involved in that yeah dump so maybe
I misunderstood you I thought you were
saying that a lot of people their
perception of it from the outside world
is that it’s very easy yes yes that is
definitely the perception but what’s the
reality yes no I think that that can
certainly be the perception but the
reality of it is I mean these
influencers work harder than anybody I
know in any profession it’s around the
clock the
shooting content on a on a continuous
basis it’s actually a day in the life of
an influencer would actually surprise
you first of all 355 days a year there’s
no such thing as taking a day off or
taking a vacation you know they once
their followers or their viewers you
know expect you to post X amount of
times a day so say hypothetically you’re
posting twice a day on Instagram and you
know it’s not even talking about the
other platforms just specifically
talking about one platform you know if
there’s a day that goes by and you don’t
post it’s essentially hurting their
brand and hurting their image so there’s
this expectation that they have to
continue to live up to whatever it is
that they’ve been producing and it’s
constant you know shooting these these
videos and taking the pictures and and
editing the videos and all the time and
work that goes into it and of course the
creativity aspect of it all and whatever
it is whatever content it is that you’re
creating to obviously take pictures of
or to do videos of is very
time-consuming so most of the influences
that I know you know are up editing and
shooting and filming and working till
2:00 3:00 4:00 in the morning and waking
up and starting all over again
so it’s very very stressful it’s very
very time intensive and of course it’s
it’s something that they it’s not as
easy as it looks
not as easy as it looks at all and the
other hard part about I would think that
emerges out of this process you
mentioned earlier about being true to
yourself and being consistent I mean
which is which is an element of creating
a brand is being able to have
consistency so if you’re all over the
map it would seem that part of the hard
work is really finding your voice and
finding something that you can maintain
over a long period of time yes yeah no
exactly it’s finding your voice it’s
finding that consistency as you
mentioned it’s it’s being creative in
and that’s what’s so special about these
influencers is they have that creative
talent so you know there’s there’s a
method to how they post and to what they
post until what time they post and you
know there’s a lot of numbers and
statistical data that goes into it as
well you know they’re constantly
evaluating their audience and and
finding out you know what times a day
they get the most engagement and what
days of the week they get the most
engagement and you know what what types
of pictures and images and videos to do
their followers like best and you know
not to say that that day that they don’t
continue to be true to themselves
because they’re constantly true to
themselves but you know they want to see
out of all the work that they do you
know what do they like the best what are
the what are the followers want to see
most well there’s a lot very as I
mentioned before it’s very very time
intensive and and it’s it’s you have to
really really admire especially for from
somebody like me you know I certainly
don’t have that artistic creativity or
that ability and to see all the
different things that they do on a daily
basis is truly fascinating absolutely
alright we’re going to take our final
break and when we come back we’ll talk
again about what’s in store for the show
coming up this year in November and how
to attend so stay with us we’ll be right
back
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healthy life men hi there this is Patti
Schmucker and you’re listening to radio
a and B on healthy life net I’m here
with the president of American influence
or award Chris Kremlin and we have been
talking about the upcoming award
ceremony this year in 2018 Chris talk to
us a little bit about the date that’s
been set and how people can be
participating at this point yes so the
dates going to be November 18 2008 een
the event is going to take place at
night we don’t have a specific time set
yet
however like last year we’re going to
have a red-carpet event and then from
the red-carpet event of course we’re
going to go right into the award show
and then after the award show there’s
going to be an exclusive after party for
all the talent and the sponsors that are
part of the the award show and right now
as the show is airing here at the
beginning of June the American
influencer award website AIA Awards comm
is open so people can submit suggestions
for nominees for the program that
explains at the end of June Chris tell
us a little bit about what happened from
the end of June until the program
November the 18th yes so that’s going to
be closing as I mentioned there’s going
to be a lot of different things that
we’re going to be rolling out here
between now and Neil work show some of
it we are I’m not going to mention today
only because we want to
want to make it a big surprise for
everybody but you know as far as far as
you work so like I mentioned we’re going
to have the voting taking place in
October the voting this year is actually
going to go right up until the the
actual work show it’ll close sometime in
November so that’s exciting we’ve got a
few different ideas and some different
things that we’re going to be doing when
it comes to certain categories so it
should be really fun and exciting for
for our our you know the following and
for everybody that’s going to be part of
the award show we also are going to be
announcing our broadcasting partner
shortly or I should say our distribution
partner so that will be announced
sometime towards middle to end of summer
so that will be very exciting for us and
in the influencers of course and of
course all the the sponsorships that are
participating from from an exposure
standpoint it is somebody time to the
general public attend the event
yes yes great question the general
public can attend the event so there’s
going to be public ticket sales that go
on sale on our website again ai Awards
calm those are going to be released
actually probably by the very beginning
of July so they’ll be able to go on the
website and and participate and the
public is it’s open to the public for
the fur for them to attend and view the
red carpet so we highly encourage
everybody and anybody that wants to be
part of the event to come and and be
part of the red carpet event there’s
going to be a red carpet show again this
year and it’ll be an opportunity for the
fans to see their their favorite
influencers up close and personal and
potentially get a chance to talk to them
as as they’re approaching the red carpet
or coming off so we highly encourage you
to all come out and that was valance but
also on a very cool part of the event is
that if you are
someone and interacting with them in
social media what’s really cool is to be
able to meet them in person because many
of these influencers they know your name
they made this may be the very first
time that they’ll see your face but
doing over to how that connection I
watched as many of the influencers met
for the first time I in-person people
that have been following them and it was
just really with like a great reunion to
see that kind of real-life social
interaction going on yes yes no of
course absolutely and it’s a really neat
experience because to your point you
know not only do you have influencers
that have been following each other that
are you know potentially both nominees
and they meet each other for the very
first time on the red carpet but you
also have to your point followers to you
know these a lot of these influencers I
have to say they’re very very great with
their fans are very interactive and
they’re they’re very very appreciative
for for where they are in life and they
really really give back to them and you
know when you have the general public of
the followers that approach a lot of
these influencers to your point a lot of
times they recognize them oh you know
you like all my pictures or on the
header you know things kind of come
together so it’s a really neat
experience and certainly something
that’s very fun to see you know we
talked a little bit and one of the other
segments about part of being very
successful as a social-media influencer
in fact that’s the passion that you have
is finding your voice and it seems like
they’re one of the unintended outcomes
of all of this interaction there’s
really teaching people how to be social
with one another in person and being
able to have that true human connection
or you see more of more of that
happening and people are getting
together with one another oh yeah yeah I
mean even last year you know
specifically Jaclyn hill and makeup by
Mario for example had never met before
the award show and I remember them
seeing each other backstage and they’re
like oh my gosh I’ve never seen you in
person and it’s so great to meet you and
you know they knew obviously so much
about each other and they
felt like they’ve known each other for
years but to actually see each other in
person and give each other a hug again
and be able to talk face-to-face was a
really cool experience and something
really neat to see and again it was just
a reminder for us in our organization
that you know it gives everybody an
opportunity that’s in this profession to
be under one roof and come together and
meet each other and see each other and
it was very long overdue you know this
is something that that should be
happening on at least a yearly basis and
again really neat to see especially
people coming from all over the world
all over the country and being under the
same roof well we’ve only got a few
minutes left but Chris as you as you
have the first year under your belt
what’s ahead what do you what are you
thinking or some of the potential next
steps that the American influence or
award will evolve into yeah that’s a
great question we have a lot of things
happening right now behind the scenes
our team is working hard on a daily
basis we have a lot of other platforms
that we’re going to be rolling out here
very very shortly that are going to be a
great complement to the American
influencer awards itself you know we
don’t want to apply it we don’t want to
just be in a work show where we show up
you know once a year and then we
disappear and show up once a year we
really want to embrace the community we
want to make sure that we really support
the influencers and stand behind them
and continue to partner them with with
the brands and and and of course the
influencers themselves and and you know
of course to build that bridge to the
consumers and the followers as well so
we’ve got a lot of great things
happening there’s some things that we’re
going to be announcing between now and
November that don’t necessarily directly
correlate with the award show but but
certainly more support that we’re going
to be offering everybody involved
specifically the influencers because
again you know our main goal is we
really want to make sure that we’re
creating an environment to continue to
elevate the profession of influencers
and and really put them on the map and
make sure that people take them
seriously and that they have the cred
that they deserve and most importantly
that their work is recognized and in the
manner that it should be well Chris
thank you thanks for taking the time
again to be with us this year we look
forward to getting some updates we’ll
ask you to come back for some small
little segments between now and the show
and then afterwards let’s find it do a
wrap-up after this next event
sounds great Patti I appreciate you
having me and take care all right thank
you
join us next week with a woman who has
spent a good deal of time wondering why
women are treated so badly around the
world she’s putting our learnings into
action by producing a film called the
challenge and uplifting and inspiring
women around the world I’m Patti
Schmucker thank you for listening to
radio a and B where we think pre is
pretty important in all things in beauty
[Music]
you
[Music]

Jul 10 2018

57mins

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Rank #9: Robert Reed – ERGO STYLE

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Styling tools are arguably one of the most important aspects of a stylist’s job and on this episode of RadioAMB, Patty Schmucker interviews someone who has changed the styling tool, and the way stylist do your hair, forever. Meet Robert Reed of Ergo Styling Tools. Patty and Robert sit down and take a walk down memory lane as Robert tells his story of triumph over defeat with over 30 years in the beauty industry and just what it took to bring Ergo into the world.

Robert knows a thing or two about why ergonomics are particularly important to stylists and their health. Having experienced his own journey with personal injury, one that has helped him develop, not only the tools to help prevent injury but the education to further protect stylists. Robert is building better quality tools, helping to educate stylists on the correct way to perform their job, and helping them to keep their personal health a priority.

Listen in as Robert and Patty take a closer look at what stylists and salons can do to enrich the health and livelihood of themselves and their guests.

Transcript:
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pretty is pretty important in all things
in beauty welcome to radio a and B
designed for those who want to live a
long and vibrant life I’m patty smoker a
licensed cosmetologist who’s been in the
business for over 40 years
Radio AM B stands for american-made
beauty and it’s where we tell the
secrets behind the making of health and
beauty products our program sponsored
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you know I grew up as the daughter of a
military man we never lived anywhere for
more than about three years the career I
chose was new to me and and and the
whole idea of the importance of
long-term relationships and the
learnings that took place as a result of
that as well as the rule
Lord of those human connections was
somewhat foreign to me the manual meet
today is someone that I have had the
pleasure of interacting with for over
thirty years
our paths have mostly been parallel
rather than intertwine but as you will
hear he has lived the kind of life many
of us have experienced but have not had
the ability to navigate persevere or
triumph like my friend Robert Reed
Robert Reed captured the imagination and
the allegiance of the professional salon
industry in North America Robert
developed his passion for serving
stylists while serving as president and
co-owner of one of the beauty industry’s
leading scissor brands called Hakkari
USA Robert strategy to develop life-long
customers was the primary focus one in
1994 he formed her go research to
discover and develop the most complete
organ Ahmet collection of styling tools
in the world for professionals and
stylists Robert is the creator of the
successful education program the art of
the blow-dry but it’s Robert’s personal
triumphs that make this giant of the
beauty industry a source of inspiration
for many welcome Robert I’m delighted to
have you with us today
Patti Tanana to share time with you was
a longtime friend and with your audience
well so the you know it’s always
interesting for my audience to hear the
back story you know the human interest
story in terms of how exactly did you
get into the beauty industry and from
creating her go east research well
that’s a long story but since you told
me we only have four hours I’m going to
condense it you know everyone has their
story in the beauty industry about how
they became inspired to join it and I
became inspired through the route of
being hungry I was a hungry disc jockey
and rock concert producer in Long Beach
California during that time I was having
a great time but I wasn’t able to put
much food on my own table hmm I had the
opportunity to hear radio commercial one
time that offered a
unique experience which was that of
getting a rock-and-roll haircut and all
the wine one could drink so I loved that
invitation and got my hair cut at a
salon in Torrance California called fine
arts mm-hmm and tiny was my hair cutter
and he put such great style on me I
loved it but I wasn’t able to really
afford it uh-huh
making about a hundred dollars a week in
a good week as a rock producer then I
had to find out figure out a way to be
able to afford that and they came up
with the idea of trading my voice
talents my production talent to a salon
that I could trade out that talents and
receive free haircuts that salon was in
Los Alamitos California called the Mod
crimpers and these guys were stellar
hair cutters and the winners of many
competitions throughout California which
is very popular at that time while they
were great hair cutters they weren’t
able to speak too well while they were
creating their art so they invited me to
become their presenter and during a hair
show while addressing an audience there
happened to be a gentleman in the
audience who was a legend that I wasn’t
aware of his name was Jerry ready uh-huh
for those of you who may not know him
Jerry is considered the godfather of
protein for hair and the founder of such
legendary companies as Redken Nexus and
germ acts sure Mac was a new company
then we’re talking about 1974 right and
I was invited to join as a salesperson
and frankly the opportunity was so great
and exciting that I joined and kind of
zigged and zagged my way learning about
the industry and visiting salons
throughout California Oregon Washington
Nevada that another opportunity
presented itself it seems like the
harder you work
but luckier yes that’s right at that
time there was a company that had begun
there wasn’t aware of it actually but I
learned about it one afternoon when I’d
asked for a raise
yes for raises $80 a month from German
huh so I could support the two
apartments I was renting and I was let
go oh I guess I wasn’t worth $80 but as
I went to visit some of my friends who
had recently left the company in an old
dilapidated ice house I swear house in
Redding California there were three
gentlemen who started a new company
called kmf uh-huh and in 1976 I accepted
their offer of becoming the first
distributor of that product in the world
based in Southern California mm-hmm and
was there I learned about the importance
of salon education hmm the insights
about chemistry of hair and learned that
the consumer was really anxious to learn
more about how to care for their hair in
the latest most scientifically
progressive manner after working with
kms distributing the products through
Southern California salons we began to
innovate we developed a relationship
with the department store called
Bullock’s which is well like most like
most stores today department stores they
were they were struggling and but they
did invite me into their salons and into
their cosmetic counter to do hair
analysis for some of the guests there
and lead them into the salon and it was
there I really learned how to recognize
the condition of the hair and what types
of products would be perfect for well
and but that was like really innovative
to have be in a department store and to
have a hair guy that was evaluating hair
and then creating an opportunity for the
guests to come into the salon it was a
little bit tight yeah yeah please
they was so well-received that we
expanded through the Bullock’s tours but
over a period of time working with
canvas we began to encounter something
called diversion term familiar with any
professional listening in to our program
today and at that time diversion was
having products anywhere outside of a
salon including Beauty Supplies and oh
it frustrated me so in 1978 I sold that
company to my partner and I decided to
get involved in consumer goods mm-hmm I
started to think what could I do that
would be innovative where would I find a
place a little niche to feel 1% of some
billion-dollar business uh-huh and I
came upon two great ideas one was to
develop a laundry detergent and fabric
softener that would be fragrant based
upon the season okay so we had four
different products for different
fragrances spring summer fall winter and
I thought that was a great idea
uh-huh but I couldn’t sell it no one was
believing then that people wanted
fragrance products as they do today
right but I also had another idea that I
was doing research about because I was
at the time becoming intrigued about
oral oral care haha
and the biggest issues in the market at
that time for that was people who had
oral hygiene problems like bleeding gums
or just one is a better way to have a
fresher mouth hmm
so I talked my way into a USC dental
department and started to do some
research with them there about vitamin
enhancement of toothpaste uh-huh so
vitamin E for cellular cellular
regeneration and vitamin K to address a
bleeding gums hmm and I also had this
crazy idea that people would want
different flavors
had some great fresh fruit flavors and
lastly because I always remembered my
mother saying you forgot to put the cap
on the toothpaste we discovered a unique
dispenser that would allow someone to
dispense toothpaste without having to
put the cap on ah so after working upon
this concept for about a year I decided
it was time to finally sell it to
somebody or find somebody to produce it
with and went to several companies but I
heard a commercial once again on the
radio that said if you don’t look good
we don’t look good
ah and it was from this incredible
visionary person could down so soon so I
said that’s my man and I reached out to
for one one which is how we used to be
able to get a phone number right and
called Vidal Sassoon and learned that he
doesn’t work in the salon anymore he was
in their corporate headquarters in
Century City so I called up there and I
said hello that’s Robert Reed I’m
calling to speak with Vidal just out of
the blue said I’m sorry but I was not in
today but you can speak with his partner
uh-huh whose name was Don Sullivan
okay Don himself was an innovator in our
industry he had created many leading
products for himself and and worked with
companies like Redken mm-hmm and diamond
answered the phone and said Oh Don it’s
Robert Reed have you been he said I’ve
been great Don I’d like to come in and
share with you some new ideas that they
have for product fervid el Don invited
me in I was there the next day came in
with my storyboard my samples and after
listening to me for about 10 minutes Don
said yesterday our Board of Directors
decided to create a new division for a
new professional product from scratch
and it would like you to help me develop
it Wow
I said I’m here about two phases
don’t worry about it we’ll do that but
here’s an opportunity we work together
with me and I was 26 at that time mm-hmm
and Don offered me the position of vice
president of the company and we began in
earnest to create brand new everything
uh-huh we developed the first silk
protein because in our consumer
interviews every woman was looking for
hair like silk hair that was shiny
lustrous had lots of body so that was
our first product development hmm but
Don was such a great mentor and Vidal
was so generous and open-minded that we
shortly thereafter
introduced this great range of products
supported with a brilliant public
relations and advertising strategy of
free samples that came along with the
free hair consultation at a salon
advertisements in magazines with coupons
billboards with arrows pointing to the
nearest salon radio ads that directed
people to look at their Sunday newspaper
to get a coupon to bring into their
local salon it was a huge success
most of our salons gained over 100 new
customers and now all of that was prior
to the internet so being able to get
that kind of reaction was was really a
major major success and so I know that
you like sort of fast-forward through
this process at some point you made the
decision to leave corporate world I mean
you have you put Vidal Sassoon on the
map and in terms of his product what
made you decide to sort of leave that
corporate world and start your own own
business well first I’d like to say that
I didn’t make Vidal the man he was he
made me the man I was that I became as
well as his partner Don Sullivan right
but the company
the pitocin company has grown
exponentially was huge it was almost out
of control it was like rock and roll at
the hair shows and was acquired by a big
conglomerate called Richardson vixen I
had the opportunity if you look at it
that way of either moving to Cincinnati
Ohio and I’m originally from Cleveland
so wasn’t a bad option steam with my
family in Southern California so I
decided to stay in Southern California I
went to one of my friends Tony Beckerman
who told me hairdressers are underserved
and under inspired with their tools
especially their scissors scissors after
their sharpen they’re just no good
mm-hmm but there’s a magical company
that places their scissors in a handmade
wooden box and they’re amazing you
should find out how to work with them
uh-huh and that was a company called
Hikari
Hikari right okay so at that time of
most scissors sold for 25 or 30 dollars
our first scissor sold for $99 mm-hmm my
friends thought I was crazy
yeah and that was like the the the
Starbucks you know when it was 50 cents
per cup of coffee and all of a sudden
you know they’re trying to sell a $3 cup
of coffee that’s what you were doing
with scissors at that point but what we
learned is that if we could recondition
a pair of scissors in the same way that
they were manufactured we would be able
to create value we would be able to
develop in allegiance people stylist
would make an investment in our tool
mm-hmm and we learned that this is
really what our industry was looking for
some people say we changed the
perspective of hairdressers in investing
in new tools but became common whether a
stylist was working out of their home or
in the finest salons throughout the
world that they they they aspired to
excellence they just didn’t know what it
looked like until they held it in their
hand right exactly
and so
we developed this lifelong strategy of
being able to recondition scissors
exactly as they were made that we did
crazy stunts I drew scissors against
walls and then we recondition them in
front of their eyes mm-hmm right right
and so it was essentially with a car you
own the distribution and at what point I
mean obviously throughout this story
product development is always threaded
throughout it when did you actually
begin to think about starting to create
your own product at the end of one trade
show in Chicago after working all day
long our exhibit was closing and there
was a hairdresser waiting to speak with
me mm-hmm he took me aside and asked me
could I please help him
said of course how can I help you and he
reached out and he showed me his hand he
had been in a fire and his three fingers
his pinky his ring finger and what I
called the driving finger were all fused
together from the fire hmm and he asked
me could I please develop a pair of
scissors that he could hold in his hand
so he could cut the hair of his sister
for her wedding hmm it would mean so
much to him in her mm-hmm so I took pair
of scissors and I started to fiddle
faddle around with the handle and dipped
the handle into different types of
rubber and latex so that he could hold
them and once he held them in his hand
and was able to operate them I knew that
being of service to others was going to
be my career mm-hmm I began to work with
hairdressers who seemingly became broken
I mean everyone thinks hairdressing is
an easy profession mm-hmm but it’s very
challenging there’s lots of repetitive
motion in it so I learned that a
hairdressers hand could break down
literally from using it so much
everything about hairdressing is picking
up and gripping
so I began to work with insurance
companies to help rehabilitate injured
stylists
Wow and it finally culminated in us
being able to work with a leading
insurance fund and one of their clients
Supercuts to where we were able to have
the insurance company issue a
prescription for the scissors the
training to use the scissors and the
sharpening for the scissors in our
special way they actually said and
hairdressers might find this funny they
said the only parallel to ways a hand is
used by a hairdresser is that for
chicken pluckers right because they use
their tools in the same way right right
right
and there’s direct correlation I learned
between the efficiency of the tool and
the ease in which to use it that is
where I first developed my interest in
organ aaahm –ax simply to help
hairdressers get back to doing what they
love alright we’re going to take a break
and when we come back we’ll talk about
how that experience leaped Robert
forward into creating our go research so
stay with us we will be right back
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[Music]
welcome back this is patty Schmucker and
you’re listening to radio a and D on
healthy life net I’m here with Robert
Reed from Peugeot research and we’ve
been talking about how he came into the
industry and how he found his real
purpose when he began working with
hairdressers who were injured and needed
to have special design of their tools in
order to do their craft to do their art
so a Robert you actually got an
insurance company to issue you a
prescription to be able to help these
hairdressers is amazing it was the
greatest accomplishments of my career
hmm but once again just directed at what
I learned my life goal is and that is to
help serve hairdressers who serve so
many mm-hmm it’s beautiful and so when
you began I know that there was a period
where you started really making that
happen and did that then lead you into
creating your her go as a company there
was interim period uh-huh but many my
friend had told me that they were in
pain at the end of a day of creating
beauty huh that didn’t make any sense to
me right they loved what they did so
much but at the end of the day they they
suffered for it so I began to expand my
curiosity about ergonomics and what it
meant and ergonomics are simply the
relationship between the body the tool
in the workplace adjustors hmm I
discovered most of the tools that were
presented to them had no professional
input whatsoever in fact normally they
were just copies of something else just
dressed up maybe a little cooler or
cuter mm-hmm and it was time to take a
look and study all the motions of
the hairdresser and discover where the
inefficiencies lied and solve that hmm
so that’s how our go research began this
is a research company we studied we
presented results but I discovered no
one wanted to pay for that either Oh
interesting instead of my customers
asked me to make those products that
would allow their work to be easier and
we began with scissors once again funny
things intervened as such as oh not
funny but interesting things intervened
like state boards wanting hairdressers
to different vector tools in their hands
hmm
because of the fear of HIV and cross
contamination and we began to be
specialists in state board compliance
over a period of time I learned that
there were other opportunities during a
visit to one of my factories in Korea I
I saw these unique tools they were
called flat irons mm-hmm and this is
about 19 1998 and at that time I thought
oh these will be fantastic the trend is
moving to smooth hair so I presented
this idea of tools integrated with
styling techniques to many different
companies no one bought that idea either
their stylist or their creative people
ha ha fantastic but no one wanted to
pull the trigger
uh-huh as a partner so I came home one
day and told my wife Marlene I am tired
of being the scissor guy uh-huh and so
we produced our first production run of
flat irons I think we produced about a
hundred of them in absolutely the
world’s ugliest packaging packaging
actually on it said of Hollywood’s true
secret uh-huh I don’t know what I was
thinking at that time they were received
exceptionally well and we
continue to grow all the way through
about 2008 we developed relationships
with thousands of stylist and salons and
family-owned distribution companies and
then the world changed the economy went
into the toilet and every one of my
small family-owned manufacturing
facilities filed a bankruptcy of one
type or another or within 45 days well
here in the United States in in Asia
okay okay real okay
I had one manufacturer in France they
they suffered what I refer to as an
ethical bankruptcy uh-huh so they just
started to sell willy-nilly everywhere
in violation of our contract but that
said we had a fantastic relationship
with thousands of stylist and nothing to
sell
oh wow so we put the Ergo brand to sleep
all of our employees went to work with a
brilliant hairdresser by name of zambia
i developed tools for sam for a couple
years and again it was the most
difficult time economically in our
generation and we had to leave the
company to start something new
uh-huh and that’s when we rethought our
purpose of not only providing the tools
but providing the education so
hairdressers could use them to create
easier faster better and longer lasting
results and that’s where we are today
and so what is today what is what is
your company ergo well herbal research
is the maker Virgo styling tools and
most people would just know it as ergo
mmm-hmm today we’re a collection of
brushes that have such a phenomenal
allegiance and following it’s so
gratifying to see on Instagram thousands
and thousands of posts or people having
Facebook live and speaking about our
education we’ve expanded into a range of
iron
we have a dryer that is 100% renewable
which is our commitment to having less
trash go into the landfill and once
again the education such as the art of
the blow-dry or its follow of course the
art of the blow guy 2.0 art of the Big
Finish and even with one of our creative
tools called a hot razor okay and so you
you’re part of the business model as
well Robert is that you are really
dedicated it’s the professional
relationship and the relationship
between the professional and the salon
guests tell us a little bit about that
we think that something really magical
happens when a stylist teaches their
guests how to recreate their hairstyle
at home most stylists actually have a
desire to do this but oftentimes they
feel it may be selling when the guest is
so anxious for this information YouTube
and do-it-yourself hair design receives
hundreds of millions of views every year
but we believe when that connection
exists when a stylist shares with their
guests how to recreate the hairstyle
with products and tools that the guest
feels enrich they feel more competent
they feel more confident and ultimately
they become a great walking billboard so
when all this works in harmony there’s
nothing like it exists a retail store
Beauty Supply or on the web so we work
directly with salons we don’t sell to
beauty supplies we don’t sell we don’t
have any authorized Amazon resellers hmm
we think that connection between the
professional and their guests is that
special right and it is I mean when you
take a look at social media and how much
beauty how-tos are used the consumer is
screaming crying to have someone who has
expertise show them how to how to use
that
so our
so we’re going to take another break and
when we come back we’ll talk a little
bit about how life intervened for Robert
as he was beginning to have all of these
various different experiences and how it
really has shaped a lot of the way he
creates really wonderful quality
products so stay with us we’ll be right
back
[Music]
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sell the best bedding bath and home
decor items they strive to provide their
merchandise at extreme value to their
customers
and they do it great everyday prices on
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if you visit them online they have
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healthy life net hey thanks for staying
with us this is patty Schmucker you’re
listening to Radio AM be on healthy life
net I’m here with a Robert Reed the
founder of ergo research and herbal
styling tools we’ve been talking about
his evolution how the company evolved
but Robert you know there have been
several different places along the line
where you had to make various different
turns but there was a very significant
point in which in your life in which
there was a turn of events that really
has shaped a lot of who you are today
tell us about that
well the first year of our gos life 1994
and I was attending a convention in San
Francisco through course of unexpected
events a friend of mine asked me if I
would help him unload some materials
from a truck hmm I thought nothing of it
he had a bad back I was a strapping so
maybe 40 year old I got up on the truck
and shimmied my little tushy in between
the cab of the truck and this big wooden
crate and start pushing the crepe
forward and I heard an audible loud pop
in the bottom of my my hip out of my
back I said wow what was that I thought
nothing of it but the next morning I
couldn’t walk to be taken home in a
wheelchair from San Francisco and over
the course of
next year they discovered that I had
dislocated my hip and suffered something
called avascular necrosis this is where
the hip hop’s out the end of the femur
begins to collapse so I underwent a hip
replacement and unfortunately that
didn’t go too well done I don’t want to
put any fear in the minds of your
audience because technology and surgery
are great today but they weren’t so
great right at the end of 1999 when this
happened right my first surgery hmm I
had to go in for a revision because in
the first week I dislocated my hip five
times ah being rushed to the hospital
each time and eventually at the end of
that week they went in and they put in a
new hip replacement unfortunately the
technology at that time called for them
to use a form of cement to hold my hip
so I wouldn’t dislocate and in about two
years I noticed I was limping I could
have walked in a circle about any effort
and after research they discovered that
my white blood cells were attacking this
cement and is it eaten my pelvis
completely Wow my pelvis was like Oh
honeycomb candy it was look solid but
it’s very fragile
so I underwent another revision at that
time unfortunately I gained a staph
infection it’s called MRSA mm-hmm now my
very resistant right so they took out
all of the components of my hip which by
the way I’ve had five hip replacements
and I have the components of all four
that they’ve taken out if this political
I was just going to say that’s a pretty
awesome collection
you ship anyway I had to undergo two
years of antibiotic therapy without
anything joining my my hip more of my
pelvis to my leg it was just like limp
so I lived for two years on crutches and
in wheelchairs but at the same time I
had a new company and a relatively new
marriage hmm so I had to live I had to
travel traveled to France I traveled to
Japan I traveled to Korea and it gave me
a unique perspective there’s just
nothing like the perspective of a
differently abled person sitting in a
wheelchair and all of the encumbrances
all the obstacles in front of you to
live that life it made me a very
empathetic person and I like the term
you use differently enabled differently
abled differently abled so at that point
I wasn’t so mobile that was my eyes and
my brain were so working in fact they
were seemingly more acutely aware of
everything hmm
so in many of my salon visits I started
to see things differently almost
backwards I think where I would see the
end result of a finished product or
finished result and then figure out all
the steps going backwards to develop
that product right I learned that from
my first therapist
that the key to this was and the key to
my recovery was making sure I took one
perfect step at a time sometimes even
today some 12 years after my last
operation you might see me at a trade
show and I might be limping I’m not in
pain mm-hmm but I’m just walking
sloppily uh-huh because I have to
remember days like that to take one
perfect step at a time and all of a
sudden my limp will disappear I think
I’ve learned this as a great lesson in
life do things as perfectly as you can
and things work out beautifully for you
mm-hmm and it does I’m the whole concept
that from that perspective sitting in a
wheelchair or having to figure out how
to accomplish things that become
automatic for other people if you begin
to I like what you said differently
abled person it’s not that you’re
incapable it’s that the way that you’re
going to accomplish thing is going to be
it’s going to be with a different set of
tools I must say that I didn’t do all of
this on my own getting around the world
and operating my business from a
recovery bed mm-hmm but my wife Marlene
and having such a great team they made
it possible for me they even prompted me
up at a trade show you see me leaning
against the post and that way I could
stand all day long and receive people
and serve our industry right right and
so as you as you began to come back and
then working with the with with the
company it sounds like that was really
shaping the way that you were
redesigning your tools
well sure this skill is called quiet
time mm-hmm
I really began to visualize
stylus doing what they do and being even
more observant I started thinking about
how it could be a better service now
with my new learning than it was in the
past mm-hmm I realized that finishing
blow-drying that’s called blow-dry
blow-drying is singly the most fatiguing
single element that a hairdresser does
every day some take great pride in it
others just try the hair hmm
but I discovered that it wasn’t a method
mm-hmm
most teaching was done through
demonstrations most hairdressers would
see it and interpret it and do it
differently so the default limb is the
art of the blow-dry was to introduce a
system of finishing that everyone could
use the most efficient techniques be
faster develop better and longer lasting
results right all right well we’re going
to take a minute and take a break and
when we come back we’ll talk in a little
bit more detail about where our NGO is
today and how he’s built
ergonomics into the brand for the
professional and also for the consumer
so stay with us we’ll be right back
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[Music]
hi there it’s Patti Schmucker and you’re
listening to radio am beyond healthy
life net I’m here with Robert Reed of
ergo research and herbal styling tools
and Robert you’ve talked about really
having that opportunity having had the
injury in that period of time I was
almost a decade is that right that you
were going through that period of some
physical health issues it was a clean
ten years but that ten years seemingly
has allowed me to feel the way I do at
the age I am right right
and so in that you really began looking
at putting quality into the product and
I and you know of course this is
american-made beauty and we always like
to have a brand products that are made
here in the US you make a lot of your
products outside of the United States
tell us a little bit about how you
maintain quality in those products
firstly I think it’s interesting that
when it comes to a professional styling
– one that’s used and enjoyed by the
hairdresser behind the chair one of the
first questions asked at any trade show
or any first encounter is what does it
cost and I’ve developed over my four
decades in the industry a perspective
that it’s not what something costs what
it’s worth hmm
so I began to study how these tools even
something as simple as a brush was
manufactured and I learned that there
hadn’t been any change use materials or
in design of something as simple as a
brush for decades in fact there wasn’t a
clear understanding of what the
difference was between a natural bristle
which many people love and a nylon
bristle
so we began to explore materials and
effects of being able to use a man-made
material like nylon and add different
elements in its formulation so it would
create different results it seems as
though just about every woman in your
audience would remember her mother
telling her to brush your hair a hundred
strokes at the end of each night right
on our YouTube channel which is ergo
styling tools there’s a longer
dissertation on this but there’s a
reason why natural bristles were used 50
years ago and why they’re not suitable
today hmm
nylon bristles again man named material
is in a liquid form when it’s hot nylon
can have different elements added to it
so we add carbon to make sure the
bristle won’t melt because we’re
bristles melting are the number one
reason why someone would replace a brush
in the first place and we add a unique
element to crystal called tourmaline in
its highly powdered form when we add
this to the formula when that bristle is
heated it creates a form of energy
called a negative ion
it becomes ionic and it closes the outer
layers of the hair making the hair shiny
hair color more radiant and the hair
becomes resistant to humidity changes so
first we begin with the desired result
we found factories that could produce
this on a commercial basis for us in
South Korea hmm these same young
manufacturers aspired to be great so we
knew that if we established quality
materials quality production processes
standard operating procedures for making
sure all the materials were consistently
of the highest caliber we would end up
with something unique and during my
recovery period that’s when I started to
think about how we could make a brush
faster that’s how we developed the idea
for a longer barrel and let’s
work with more hair mm-hmm per
professional means they go through the
hair fewer times they can take wider
sections finish faster for the consumer
it means it’s easier to reach the back
of their head with this longer barrel so
they can reach their entire style even
the handle was unique or became unique
because we learned by working with
doctors who specialized in and
reconstruction everything about
hairdressing is squeezing gripping right
so our handles made of a silicone this
is a slightly pliable surface even your
hands are wet or have styling products
on it you don’t grip it as hard you have
full control so this led us to develop
these brushes that have such an
Allegiant loyal following so we work
with all of our factories to ensure that
the initial raw materials meet the
specifications when blended together
they develop a consistent product
assembled by hand and machine combined
to come up with a consistent product
that today the effective rate of our
brushes is about three one hundredth of
a percent Wow
and as far as closing the loop on that
system you put a lot of work into
tooling the hairdresser not only with
those physical tools but also with that
way in which to connect with the guests
and and allow the guest to take those
tools home and have at home services
that are that are satisfactory as I
mentioned earlier it’s funny about our
industry you learn most everything
hands-on haircutting is taught hands-on
for the experience of being able to hold
the hair in certain ways in certain
angles and the scissors to remove the
hair the way you envision hair coloring
is taught to hands-on right we see the
hair color reformulate color we apply
they’re using special techniques but for
blow-drying again almost all of it was
taught through demonstration so the
development of our in salon classes the
art of the blow-dry provides stylist
with this method for efficiency being
able to visualize the hair texture
they’re working on as a fabric and
importantly giving that gift of
information to their guests because
every stylist wants their guests to look
great every guest is seeking that
information put the two together with
the right dialog right asking the right
questions and the guest is really happy
they’ve chosen that stylist to their
profession right well as we come to the
end of the show and you think back on
your career
and where your business is today and
where is it going any any any words of
wisdom for people who are entering the
industry and want to be successful that
would require probably in our response
I’ll put it this way I think that you
want to remember that there’s an old
adage that you become that of your five
closest friends so you become that
person that is a homogenous ation of
your five closest friends mm-hmm choose
your right five closest friends if you
aspire to be a great hairdresser find
the best hairdressers in your community
and hang out with them mm-hmm
shampoo for them sweep the floor for
them do anything you can to observe them
and observe their best habits and
they’ll become a great mentor for you
hmm
for a consumer who’s listening today you
should simply ask your hairdresser
please show me how I can recreate my
hair style in the fastest way in the
morning maybe another way for the office
and another way for
we’ve been right demand that of your
hairdresser they may be shy about
sharing it with you it’s not a secret
they want you to know exactly alright
great well thank you Robert thanks for
spending some time with me today and for
sharing your story we really you you
really are an inspiration not only in
the tools and the work that you do for
the industry but for who you are as a
man and a mentor and a leader thanks for
being with us today I love our industry
there’s so much for us to share with the
consumer that’s right all right well
thank you all for listening and being
with us today
and tune in next week as well I’m Patti
Schmucker thank you for listening to
radio a and B where we think pretty is
pretty important in all things in beauty
have a shiny day
[Music]
English (auto-generated)

Jul 06 2018

57mins

Play

Rank #10: Greg Starkman – Hair Ceremonies

Podcast cover
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Is clean beauty important to you? Then you do not want to miss this episode of RadioAMB where show host Patty Schmucker interviews Greg Starkman, co-founder of Innersense hair care. Greg started from an early age working in his mother’s beauty salon and helped her bottle her own products, so when we say he has worked his way up from the ground floor, we mean it!

Greg discusses how their daughter’s birth changed the way his wife and Innersence Co-Founder, Joanne looked at toxins in our environment and in our beauty products. They wanted to learn how to live an organic and healthy lifestyle. They began to discover the relationship between toxins and certain types of cancers, leading them to create Innersense in 2002. Greg explains his method for sourcing ingredients and how the beauty industry is making strides in the natural and organic category.

Listen in as Patty and Greg talk all things clean beauty and why this topic is not only important for our own health but the health of the planet as a whole.

Transcript:

broadcasting from Manhattan Beach and

the World Wide Web you’re listening to

CHS are healthy life dotnet as a service

to our listeners this program is for

general information and entertainment

purposes only CHS are healthy life

dotnet does not recommend endorsed or

object to the views products or topics

expressed or discussed by show hosts or

their guests we suggest you always

consult with your own personal medical

financial or legal adviser we think

pretty is pretty important in all things

in beauty welcome to radio a and B were

which is designed for people who want to

live a long and vibrant life I’m patty

smoker a licensed cosmetologist you’ve

been in the business for over forty

years radio a and B is where we tell the

secrets behind the making of health and

beauty products our program sponsor

today is Hugh nor a line of artisanal

makeup thoughtfully formulated to

enhance the natural beauty of darker

skin women unlike many other makeup

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from private label manufacturers Hugh

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beauty calm now we are going on three

years and one hundred and sixty two

hours here at Radio AM B and there are

times as I think about the work involved

in preparing for the show each week and

getting to know the guests I feel a

little overwhelmed I always think I know

the people we have selected to be on the

show and then I begin to read the

stories behind the stories and the

guests and and you know it’s very

touching to me that

gasps like the one I have today I makes

me remember that life is not about the

amount of breaths we take it’s the

moments that take our breath away and

that’s what I felt like when I read

Greg’s story and I hope you will too my

guest Greg Starkman and his wife – an

own inner sense Beauty you’ll hear today

how Greg and Joanne got started and some

of the unique things that they’re doing

to define and shape clean beauty of the

future their leadership is evident in

their brand vow of transparency

something that you rarely see with

brands but their leadership goes beyond

that in many ways from their product

development their education program so

there’s something called hair ceremonies

that I’m loving to hear about and their

inspiration for people through love both

in and outside of their business and the

beauty industry welcome Greg I’m

delighted to have you with us today

thank you for having me so um our

audience always loves to hear the human

interest story so tell us a little bit

about your background and Joanne’s

background and how you got started in

the business well for myself I think it

was really born to be in the business my

mother Believe It or Not broke water

with me in the Skinner salon and he said

I’m on my way and she said at that

moment wait my hair’s not finished I’ve

always been around Beauty as a child my

mother owned a very successful cosmetic

company in Beverly Hills

Emily startling cosmetics back in the

50s 60s and into the 70s and out of

salon on Wilshire Boulevard and so I was

always remembering myself as a kid

hanging out at the salon and the spa and

I kind of also was very exposed to the

lack of hairdressers back in the day and

believe it or not it was of the likes of

genes Chekhov Larry Bowser the DAO

Sassoon

own as well as many others but it was

always very impressionable and it was

definitely hairspray right but you know

and also early memories was filling my

mother’s bottles from that that she

would bring in from Europe so lo and

behold flash-forward what you know a

good 20 years I found myself in beauty

school and really fell in love with the

art of doing hair and then programs and

pursued a career behind the chair for

about eight years and really kind of

fell into a love of Education which also

propelled me into sales marketing

product development working for a number

of very large traditional beauty brands

and that’s where I met my bride Joanne

Joanne also is the offspring of two

educators and always has just how to

love of educating but more important she

also had a love of hair and she often

also tells the story of corralling all

of her girlfriends on the playground at

school and always doing here

and she forever has always had a passion

for doing hair and was a very successful

stylist educator as well as platform

artists where we met on the show circuit

she worked for a brand I managed and we

traveled kind of through the shows

circuit for a few years before say the

spear hit us right yeah

[Laughter]

was really it but we both shared a love

passion for hair and beauty and we’ve

been together now going on 24 years

believe it or not Wow

and so in that in that process I

understand that once you got together

then you began a family and that also

sparked some of the next steps in your

career

sure absolutely Morgan our daughter who

is just an absolute joy in our life you

know at 22 months she was diagnosed with

a rare genetic disability called

Williams syndrome mm-hmm and like any

you know any parent you know it’s like

life is perfect and then all of a sudden

you’re you’re you’re subjected to you

know quite a shock and you know is

anything in life goes there’s always

gifts and you’re one of the things that

we pursued greatly was really

understanding what cost us unfortunately

you know it’s not anything we did it was

just you know one of those things that

happens in life and but it really sent

Joanne on a pursuit of learning better

about organic living and lifestyle she

was born and raised in Northern

California so she’s definitely my

fillmore hippie really about you know

having a better healthier lifestyle and

I think that one of the things that she

also began to understand and really

inspire us to was to understand about

toxins in the environment and this was

again in the mid 90s and at the same

time there was just so much energy

around toxins in the environment and

body burden and if you remember back

then it was Mad Cow the country’s

becoming more motivated than ever to

understand about the rates of increases

in cancers and other ailments that were

really beginning to

you know is be inflicted upon

populations and really where the amount

of toxins in the environment were really

coming out and the information that was

leading to that and so one of the things

that Joanne had said to me at one point

was you know how can I go back in the

salon knowing the rate of exposure of

the chemicals that I’m being involved

with supposed to and really the numbers

associated with the rates of cancer say

in the professional beauty industry

among some of the highest believe it or

not I along with you know many other

trades but in the beauty industry we do

have a high rate and with that being

said I also began to understand the

green movement relative to chemistry and

it was pretty much being driven out of

the movement out of the Europe

especially as the US manufacturers

started getting EU directives relative

to the types of ingredients that they

were identifying as violates or

industries disruptors and then of course

that just kind of sparked a whole new

movement I became really fascinated

passionate and it turned into an

obsession for myself and at that point

in time Joanne and I really decided that

there was a need for a product that was

truly cleaning in toxin-free and we

really felt that we wanted to bring the

products of these efficacies to the

marketplace and more important than the

professional being industry so it was

about I want to say 2002 that we decided

that it can be done we wanted to do we

wanted to do it and we made the

commitment and since innocence hence

intercepts was born and so at the core

of of the ones who began putting this

together

what were some of the obstacles that you

had to overcome in terms of you know

being able to really put something

together that was both sustained

Abell clean green but functional so you

know unfortunately the the beauty

industry works on a paradigm and it was

about breaking through paradigms and

really identifying not only ingredients

not only the sourcing of ingredients but

more importantly was also in the manner

in which ingredients were processed

because you know I can I can go anywhere

and buy fifteen different grades of say

shea butter hmm

but it’s in the manner in which that

shea butter is actually processed

whether its raw ethically refined or if

it’s commercially processed and then

hypothetically it could be adulterated

or you know with other ingredients that

dilute it enhance its performance and so

it was really not so much about the

chemistry it was also about well it was

the chemistry and the sourcing and the

processing and the manner in processing

of the ingredients that really was

probably the biggest challenge because

at that time there weren’t a lot of

haircare brands in the marketplace that

really focused on the quality of

ingredients the industry that was really

focused on the quality of ingredients

was really more so skin care and so we

really kind of took the lead or follow

the lead of skin care companies that

will really focus on the production of

ingredients and it was utilizing

ingredients that would go through a

distillation process to maintain the

purity and the full efficacy and potency

of an ingredient rather than sourcing it

from a commercial source where it’s

going through what we call a Fox related

processes whether it’s being exposed to

solvents and other types of chemicals

that bring it to marketplace at a less

efficacious level and then therefore

companies also have to use a lot of I

call

cosmetic based ingredients that really

enhance the performance so then what

happens as those ingredients tend to be

there more so for label claim rather

than an epic Asia’s performance level

and in Greg goes back to I kind of

jumped ahead of myself the paradigm

right because the paradigm in the beauty

industry is you know you use really good

performance ingredients that provide

lather shine volume all the all of the

key ingredients and all the key things

that consumers want from a product those

ingredients tend to be very inexpensive

synthetic petrochemical and based the

resin silicones plasticizers and then

you know again thread in your marketing

claim ingredients that really help

glamorize your story so to speak in

breaking that paradigm and really

focusing more on the ingredients that

provide a performance value to the

product and that’s really the uniqueness

of innocence

and just so that my our audience really

understands this a lot of them are

consumers again the paradigm of that’s

existed has been the basic providing of

shine and lather and those types of

things but the ingredients that do that

are relatively inexpensive and mostly

synthetic and then they are surrounded

by ingredients that have been processed

in such a way that aren’t necessarily

healthy for you but they’re sort of

stuffed into the formula for what we

call vanity ingredients okay right and

so what when you went to the skincare

pharmacy if you will of ingredient and

one of the things that’s different in

skin and skin care is that there is a

real focus on the sourcing of the raw

materials give us an example of a raw

material that can be really really

beneficial and healthy to the skin if if

handled properly in the raw material

State

and and it and how it would be handled

where wouldn’t be so healthy right so

you know again I use shea butter because

it’s a it’s a fairly widely used

ingredient skin body in hair mm-hmm and

again I can go and purchase shea nut

that go through a cold pressing they’re

actually cold-pressed and then basically

the the shea is extracted and it goes

through a very ethical cleansing process

it removes the foreign matter from act

and then then at that point it’s at its

full raw state it’s at its cleanest

state right or I can buy shea butter

that’s gone through a process where

they’re subjecting it to solvents that

break it down and begin to delete that

as a product or as an ingredient and

then they thread in other ingredients

and we call it lacing in its rabbit in

the beauty industry or in the cosmetic

ingredient isn’t where they’re lacing in

other types of ingredients whether it be

poly Clarion’s or silicones or resins or

other types of ingredients that enhance

the performance of the of the ingredient

but when you read it on the label

there’s no difference between shea

butters mm-hmm

because there’s absolutely no standard

to that no it really is in the manner in

which the ingredient is processed and

you know I kind of go back to and I’m

dating myself and I don’t want to date

you patty you can I’m I’m proud that’s

right mm-hmm was the product of the

seventies and it was an amazing shampoo

I mean really I think put rawa on the

map in the u.s. mm-hmm but really it was

a shampoo that really kind of changed

things because most shampoos before that

very astringent they were very harsh

this came in of course it contained a

lot of those same ingredients that were

very traditional but it was loaded with

paraffin wax and so you know of course

it had wonderful flip it gave great

shine it just was beautiful but then

after a week or a month all of a sudden

your hair became life lifeless dull it

the coating on your hair you know you

could iron it off right right you know

and in really that is the paradigm that

continues now of course the ingredients

today are far better but at the same

time it’s that same paradigm they’re

very inexpensive they provide great slip

and shine but I also often say sometimes

they give you the false impression that

your hair is healthy and shiny and clean

and hydrated

but if all you’re feeling is the

cosmetic piece of it you as a consumer

or as a beauty and wellness professional

should really feel it you can feel it in

your hands you can feel it on your hair

and there’s a film there then there is a

cosmetic ingredient that’s in that

product to enhance its performance right

right and so as you began looking at

being able to bring in ingredients like

that was there a huge difference in

price and the pool of people who were

willing to work with those high quality

ingredients yeah it was very limited

especially back at that time it was

really difficult to identify formulators

that really wanted to work with us who

were equally is committed to what what

our mission was because again it was

that paradigm of you know the

conventional and you know the dusting

and then it was also very difficult to

find processors and these are very small

organic processors who could also begin

to process the yields that we would need

to make the product scale we’d need it

at it was not here in the US in fact in

the very beginning

about 90% of our ingredients came from

overseas and because these tend to be

very small farms and you know and then

you have to also rely on your your

supply chain to align with your values

to make sure what you believe you’re

getting you’re getting so it is a

full-time job

even to this day especially as we

continue to scale and grow our business

to maintain our standards we refuse a

lot believe it or not if the product or

the ingredients are not coming in at

spec we refuse a lot and and and we’ve

we have to to just make some hard

decisions along the way as well

especially as we’ve grown and the demand

for our products has grown the demand

for those these raw ingredients have

grown you know we were with family

organizations that you know did this

primarily you know they were used to

doing five gallon drums and now we’re

asking them for 500 gallon drums they

can’t do it and and not have the

relationships with these other companies

regulars as well so it’s always just

kind of kept us on the search

maintaining developing new relationships

as we scale making sure that we have the

supply chain our ingredient partners who

continue to to meet our growing demand

and our standard right all right well we

are going to take a break and when we

come back we’ll talk a little bit about

what actually is the definition of clean

beauty and what is inner sense today so

stay with us we will be right back

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healthy life dotnet hi there it’s patty

Schmucker and you’re listening to radio

a and B on healthy life dotnet I’m here

with the co-founder of innocent greg

Starkman and we’re talking about his

brand that is really revolutionary

revolutionising the market in a space

called clean beauty you know I was at

the very beginning with one of the

pioneers that began the conversation of

the options and the things that were

available way back then with Aveda was

very different but I do remember that

same philosophy greg in terms of being

passionate about what came through the

door and actually watched him as he

dumped a 50 gallon barrel of Bulgarian

rose oil because it came in and was

supposedly it met a certain

specification and we got the analysis

back it wasn’t and he was so angry he

just literally dumped it in the parking

lot so first hand I understand that

passion tell us what is the definition

of clean beauty Vic today’s you know the

consumer awareness of toxins in the

environment which is being fueled by

healthier cleaner lifestyles everything

from meat poultry agriculture and really

has kind of bridged over into personal

care products really today you know

clean indie brands are really focused on

source and efficacies of ingredients but

it’s also the elimination of anything

that’s toxic or unsustainable and you

know those primarily are ingredients

that are thiolate based or Oris oxalates

you know even though it might be coconut

again in the manner in which it’s

processed if it’s exposed to chemicals

it therefore is

Fox allayed which is a 1 4 dioxane and

well as other types of you know

ingredients which would be everything

from fragrance or wasn’t silicones

plasticizers other types of pets or

chemical compounds so it’s really the

commitment of the elimination of all of

those types of ingredients and really

solely focused on ingredients that are

sustainable efficacious and and clean

right and considered to be clean and

really addressing the needs of a much

more empowered and informed consumer you

know to your point

I mean horse was very much at the

forefront of this and of course as a

hairdresser myself I was always in awe

of his vision but I think that you know

through his vision through Veda that

springboarded with his vision through

and into intelligent nutrients which is

daughter Nicole today continues to carry

on that vision and you know I think one

of the things I’m equally is proud about

is that you know our missions are very

much aligned as well as our chemistry’s

are very much aligned in in believe it

or not we came out I introduced our

lines I think within about 24 months of

each other and I was like if I can feel

like it I’m right there with him I’ve

done all right I’ve done good right

exactly

and so it makes sense that that part of

this process and we did in the early

days in terms of empowering and

informing consumers tell us what it what

is the inner sense range today number

one and number two how do consumers read

labels so that they can discern between

something that like your brand and and

other items on the that are available

yeah I mean it’s very it’s kind of a

trek first and foremost you know you

know our product line was initially

developed for

and by the hairdressers I mean this is

you know who we created in ourselves for

and so a range of products of course is

care baths conditioners as well as

styling products that meet the needs of

the natural consumer right is looking

for good style support the other they’re

not looking for high performance

hairspray but you know I think that you

know trying going back to your point is

at how you decipher I think the thing

that consumers me to learn to look at

ingredients is that even though a

product might look natural and beautiful

and it’s got some pretty flowers on it

you’ve got to look for the key

ingredients like PGS meas poly

quaternions EDTA is you know there are

even natural products that have poly

quaternion I’ve even seen natural

products that that make that claim that

have silicones or other dimethicone in

them which you know to me it’s like you

wouldn’t buy a hybrid car and speech

holes you need to put super unleaded in

it why would you buy natural or a clean

product that has any type of a synthetic

or a toxic ingredient in it so I think

it’s it’s twofold this one it’s really

learning to pick out those key

ingredients that I just mentioned as

well as understanding preservatives and

the importance there’s a lot of free of

products right now and I think the

consumer confusion is a lot of consumers

see the buzzwords of silicones free

paraben free sulfate free and those are

the least of the three that you need to

worry about because pretty much

everybody is free of those today right

it’s everything in between that I was

just speaking fuel for PGs MEAP EAS

there’s brands out there that continue

to use your Rios and which are very

harsh toxic preservatives and you know

their claim is well we use it a very low

level no level is safe and it’s a toxic

ingredient and you know these consumers

are becoming very empowered and there

are resources today and I think that one

of the things that’s really fueled

consumer empowerment is the internet

because of the amount wealth of

information that’s available in

resources whether you go to the think

dirty app that you can have on your

phone that really rates products the

ingredients as well as the sum of the

whole which is a very powerful consumer

tool of course the ewg and skin-deep is

always a great resource not as well

updated as you should be there are other

ultimate you know resources that a

consumer can get on if you have

questions you an ingredient too simply

google it

it’s the wealth a plethora of

information that will come up and then I

think more importantly if you get on a

brand’s website and they’re only listing

out the key ingredients what are they

not wanting to tell you all right they

have to be able to list out all the

ingredients and we we list all of our

ingredients as well as most

manufacturers via the International

nomenclature so unfortunately these

aren’t pretty sounding words sometimes

because these are scientists creating

these ingredients and they’re not

marketing right but you know understand

what they are so you know if if if it

doesn’t sound so natural well if you

google that you’ll find that maybe it is

and maybe it’s not as bad as it sounds

and looks and I think that’s where you

need to be as a consumer and more

importantly as a beauty and wellness

professional you need to become your own

advocate I think the biggest challenge

is that today again you can treat just

the fun of the label you need to be

willing to read the back of the label

and a salon stylist or a beauty wellness

professional can’t just take the word of

the sales rep I’m walking in going this

is all natural you’ve got to really

unpack it yourself and decipher it

absolutely all right well we’re going to

take a break and when we come back we’ll

learn a little bit about what are

haier ceremonies stay with us we’ll be

right back

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your way healthy life net heythere’s

thanks for staying with us this is patty

Schmucker and you’re listening to radio

a and B on healthy life net I’m here

with Greg Starkman the co-founder of

inner sense hair your inner sense beauty

products hair care brand and I’m Greg

we’ve been talking about the the

painstaking process you’ve gone through

in terms of selecting the ingredients

that go into your product and I

understand that it is a range of

haircare products that are designed for

both a professional stylist but for

clients to use at home and I was

captivated by something that was on your

website called hair ceremonies tell us a

little bit about that so you know we’re

not just about products were also very

rooted in self care and ritual of some

care care ceremonies is really Joanne’s

love because she believes that being

with the beauty guests is a ritual and

it should be treated as a ritual and so

she has really kind of created care

ceremony around the philosophy of being

present with one’s you know consumer or

customer our beauty guest is we prefer

to call them in which it buting wellness

professionals is really conducting more

of

a ceremony in the sense of in the manner

in which they conduct this service and

you know it’s also utilizing a range of

products as well one of the things that

we promote in our education is a

practice called sacred geometry which is

something that Joanne has really been

advocating for many many years as a

being one is professional and that’s

really in the manor is that you know

your hair is an extension it’s live it’s

living and it basically is an energy

force and when it’s cut in a manner that

protects that energy force and creates a

balance as well as creating beautiful

style it’s really you know kind of a

much different philosophy but that’s

really you know the whole kind of the

piece around ceremonies I mean we offer

ceremonies on our web page in the sense

of a collection of products that give

someone an option to to select products

their goods to them not just a shampoo

and conditioner or hair bath and

conditioner but other products and so

you know it’s kind of part of that and

so we are just now watching a national

education program in salons throughout

the United States there really is

promoting this ritual I think the

beautiful thing Patti is that you know

you know consumers they want more than

just coming in and having a haircut you

really they want an experience and this

is what this is helping promote is it’s

amazing the beauty wellness

professionals that that are approaching

on so excited about a new way of looking

at what they do day in and day out there

almost re-energized absolutely it talks

is a little bit more about on the sacred

geometry and you said something about it

hair has energy and the way that it’s

cut preserves that energy it does is

when there

the sacred geometry of the geometry of

the scalp and the parties in which the

hair is drawn from in the angles to

support that when they are balanced

correctly then your hair maintains an

order to balance so it’s almost like an

orca cleansing and an orican salad Wow

and then that process is part of this

new education program that you’re

rolling out across the country

absolutely great it’s really a beautiful

experience and so when how are you

developing the education team around the

country so we are actually at the middle

of this month going to be launching we

we have over 25 selected hairdressers

who will be joining us in Dallas for a

national training and this is the first

of many and it’s the first step and many

of them will move on to become masters

with us in which then they will also be

available to conduct events throughout

the United States and then we will also

then conduct national events we will

invite beauty and wellness professionals

to come and join us for really wellness

weekends where they’re learning about

self-care they’re learning about self

preservation and they’re learning the

art of sacred geometry and so the

education goes really way beyond just

how hair is treated it goes sounds like

it goes way beyond just that customer

experience why do you feel that it’s so

important that you also include this

aspect of how the hairdresser takes care

of themselves because they are

caregivers right I mean that’s probably

one of the biggest pieces that Joanne

speaks to is the fact that you know she

recognized that she is a care giver that

she cares for her customers we as

wellness professionals take on so much

when we’re with customers and we forget

about the importance of taking care of

ourselves and you know Patti you were

hairdresser you imagine you can probably

sit back and remember the days where you

will just emotionally deplete it right

right right so it’s also about learning

techniques that feed you to take care of

you because unfortunately we are always

the last ones to care for ourselves

right and you know it’s interesting that

I’ve always felt that way of course I

grew up in the Aveda world and it sounds

like that our paths really crossed in

that way and you had that admiration but

do you find it interesting that so much

of the beauty world doesn’t consider

themselves part of the wellness world

oh I mean absolutely mom but I really

think it really happens as being

wellness professionals or hairdressers

I wouldn’t say get older but you know I

think when they they probably get into

the midpoint of their career hmm they’re

at a point where I want more I want more

I’m starting to care more it’s not about

you know if there’s more to this than

just cutting hair for eight hours a day

and six to eight clients in a day right

I think it as their mind shifts as

they’re starting to take on other types

of rituals like soft care through diet

through yoga all of these things really

mount up just about taking it to the

next level and such at that point to

your question though is this that I

think the beauty and wellness

professionals need to elevate themselves

is that they are part of the wellness

revolution because it is a multi-billion

dollar business it’s continuing to grow

it’s not going away

consumers are spending exponentially for

being healthier and being in a better

healthier place and I think hairdressers

need to understand that there is a

sumer seeking this and by doing so you

put yourself in a position to elevate

yourself and therefore elevate your

level of professionalism and it relates

to income yeah and we’re going to take a

break and when we come back I want to

talk a little bit more about this

because this is really not only are you

leading in terms of developing products

that are defining what green is but also

bringing hairdressers into a phase of

understanding that they are part of the

wellness community so stay with us we

will be right back

[Music]

here’s the thing about beauty it’s

pretty at american-made beauty calm

we’re all about the pretty making it

easy for you to find what makes your

beauty shine we have essentially

everything you need and american-made

beauty calm celebrates brands that were

created right here in the US of A

imagine everything you need from the

best hair skin and nail products to

makeup and even the tools because it’s

all about pretty in american-made beauty

calm

we also think you’re pretty important so

visit american-made beauty calm browse

by learn american-made beauty calm when

you’re looking for bedding department

store prices can shock you will be

shocked boom or sell stay cheap

not cheap State that’s the motto of

Anna’s linens although they don’t sell

state they do sell the best bedding bath

and home decor items they strive to

provide their merchandise at extreme

value to their customers and they do it

great every day prices on everything and

military discounts plus if you visit

them online they have clearance items

and internet specials visit them online

now at healthy life Nets advertiser page

we’re looking for a few good American

Beauty manufacturers who want to

increase their brand in an exclusive

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[Music]

thanks for staying with us this is Patti

Schmucker and you’re listening to radio

a and B on healthy life net I’m here

with Greg Starkman who is the co-founder

of inner sense of beauty and it is a

range of haircare products that is

really defining what clean Beauty is all

about Greg we talked about this whole

concept of not only the innovations that

you’re making in the product that you’re

bringing to the market I call it

oftentimes goop but also in the way that

you are framing the relationship between

the hairdresser and the customer we just

tell us a little bit more about that

whole wellness philosophy so you know I

mean I think again it’s just about how a

salon and so on owner and a salons and

stylists present themselves to their

community into the beauty gas and you

know the difference you know when you

walk into a salon environment or a

beauty environment and you’re welcomed

and you feel like this is a place where

I can come for rejuvenation and this is

what we want to help promote and we’re

inspiring leading wellness professionals

to really see that there’s a new

different way of performing their

service and what we hear too is it’s

becoming far more enjoyable for them

mm-hmm

you know there’s a there’s a lot of

programs out there that promote you know

how to become a successful salon owner

through programs which are great but you

know then there’s also the cultural

piece and we as a business focus a great

deal on our culture of our people and

you know so I think it’s really kind of

all-encompassing it’s just a you know

strong mind

strong body strong business right and so

that’s what we’re really trying to note

and it’s much different you know I’m not

a traditional company in the sense that

I’m won by CPAs or banks or investors

that’s the beauty of what we’re doing

I’m living my dream and and we’re able

to make decisions that are about doing

what is right for us and not worried

about sign product I know that’s really

hard to hear because everybody wants to

sell product and I do too because it’s

what fuels us but at the same time I

believe that that will come right people

get us and that’s why our salon partners

are really loyal people and we’ve great

relationships and we do business direct

in and those relationships are are

fumbling right in it but it really is

it’s so beautiful to hear you say strong

mind strong body strong business and

that that those are driving forces over

and beyond profitability not that it’s

not important but that that that ethos

is really what is putting you into a

leadership role again in the product

that you’re producing but also this

philosophy of wellness are you as you’re

as you’re bringing that message into the

marketplace where where have you found

success where is the brand being sold

today so you know we’re sold throughout

the United States and so on and spas and

we’re really beginning to see that

salons are really embracing the clean

beauty movement they’re really beginning

to hear that consumer we have salons and

carry high-end luxury products you know

that are beginning to really understand

the need to offer a product like

innocence in their portfolio products so

that they’re able to meet the needs of

all the consumers but then they’re also

becoming very engaged with our

philosophy and want to integrate that in

with what they’re doing

and then you know we’ll also sold in

some of the the growing green beauty

boutiques throughout the country and

this is an emerging trend which you have

companies like credo and detox market

and full lane and Elia in citrine’s

these are beauty boutiques that are

committed to the green beauty movement

and it was really a wonderful complement

and of who we are and demonstrates you

know our commitment to the clean beauty

movement to be sold in these

environments as well right right and so

as you grow what are some of the plans

for growing the the range of products

you know I the line Believe It or Not as

really short we’ve got 16 SKUs we’ll

probably round out somewhere in the

neighborhood of between 18 to 20 I don’t

have you know products that are products

especially our styling products are

highly available and we really promote

that because I don’t believe in over

saturating the salons with a lot of SKUs

I believe that also when customers

understand how to cocktail and make the

types of products they’re looking for it

gives them flexibility as well and it’s

it’s very manageable so really we are

working on a few other styling products

and we have some exciting launches in

the pipeline for the balance of this

year and we really are focused in

staying in our lane and I think that you

know again that’s a refreshing – I don’t

drive new products for revenue I Drive

new products that make sense

right right that makes them and total

totally makes sense and so with regards

to partners to grow your business who

are some of the partners that you’re

looking to grow with and pen

touch that you’re not touching today

well you know it’s you know as an ad

brand who is really direct to salons

it’s sometimes very tough to gain the

level of exposure especially when you

look at the traditional channels of

distribution so we really look for

salons that really want to get committed

to the movement we see that clean beauty

is really an important part of consumer

trends that they need to offer

I often sometimes say that if I have to

go in and talk you into it we’re not

going to be really good partners right

now I’ve learned not to kind of go there

when we really get a salon owner or

files within a salon that is getting

very educated and committed to this and

they get inter sense that’s when there’s

a mutual courtship that occurs and our

relationship fosters and becomes very

strong and it makes sense though to that

whole idea that that some of that a lot

of your growth eye has been people

coming to you because they get what

you’re about yeah we have consumers

literally telling their address remember

they’re contacting us right so you know

we really kind of have a less-is-more

philosophy and you know of course look I

want to grow a business I have employees

and I want to provide a sustainable

workplace and environment for them as

well and we’re doing that and you know

but we want to be in the right salons we

don’t need to be in every salon right

and you know Patti I turned business

away and a lot of great opportunities

but you know we’re in a position where

we can make the right opportunities we

don’t we don’t have to make every you

know every option or every opportunity

work we look for the opportunities that

maintain the integrity of who we are

supports the business and really sees

this value and intercept is great and as

we grow and become more broadly known

you know of course you know everybody

picks up the phone but again it’s about

making the right decisions right I think

that you know as long as people are

partnering with us they’ve seen us try

to manage growth organically and not one

hard right well Gregg thank you thanks

for taking the time to share your story

with us and for the amazing work and the

way that you’re showing up to be such a

leader for a healthier planet and people

in our industry thanks for taking the

time thank you and I invite everybody to

join us at www.hsn beauty comm check us

out and if you have questions info at

inner sense beauty comm we’re always

here great and Cuddy thank you you’re

welcome you’re welcome all right that’ll

do it for us today next week join me as

we dip into the sweetness of beauty with

bond Blissett eeee I’m patty Schmucker

thank you for listening to radio a and B

where we think pretty is pretty

important in all things in beauty

[Music]

English (auto-generated)

Jul 06 2018

56mins

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