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Business
Entrepreneurship
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Crafts

Craft Industry Alliance

Updated 2 days ago

Business
Entrepreneurship
Leisure
Crafts
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An interview show for creative entrepreneurs.

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An interview show for creative entrepreneurs.

iTunes Ratings

121 Ratings
Average Ratings
99
10
7
2
3

Happily Hooked

By Cricket Chats - May 03 2019
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I came across the While She Naps podcast a year ago, and loved the episode so much that I went back to start from the beginning and am now enjoying working my way through the many interesting folks in the creative world. I'm on #86 so far, and have learned so much about the industry, about being a maker, and about creativity from Abby and her guests. The recommendations at the end of each episode are a lovely touch and have introduced me to many interesting devices, tools, and media to explore more. Thanks, Abby -- what a wonderful resource to have!

Awesome interview questions

By NaomisDogsAndQuilts - Mar 07 2019
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I am really impressed by the questions and conversations. Very enjoyable!

iTunes Ratings

121 Ratings
Average Ratings
99
10
7
2
3

Happily Hooked

By Cricket Chats - May 03 2019
Read more
I came across the While She Naps podcast a year ago, and loved the episode so much that I went back to start from the beginning and am now enjoying working my way through the many interesting folks in the creative world. I'm on #86 so far, and have learned so much about the industry, about being a maker, and about creativity from Abby and her guests. The recommendations at the end of each episode are a lovely touch and have introduced me to many interesting devices, tools, and media to explore more. Thanks, Abby -- what a wonderful resource to have!

Awesome interview questions

By NaomisDogsAndQuilts - Mar 07 2019
Read more
I am really impressed by the questions and conversations. Very enjoyable!

The Best Episodes of:

Cover image of Craft Industry Alliance

Craft Industry Alliance

Updated 2 days ago

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An interview show for creative entrepreneurs.

Rank #1: Episode #88: MimiG

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On today’s episode of the Craft Industry Alliance podcast we’re talking about building a business in fashion sewing with my guest Mimi Goodwin, whom you might know as MimiG.

Mimi is a mother, businesswoman, and award winning, trend expert and Editor-in-Chief of the popular fashion, lifestyle, and DIY blog, MimiGStyle.com. What started off as a hobby in her Los Angeles home in 2012, has blossomed into an international brand with daily engagement of more than 1.M followers.

We talk about :

  • What works on YouTube
  • Sponsored posts
  • Body image
  • How to build readership for your blog and grow you Instagram following
  • Controlling the tone of your online community
  • Becoming a sewing pattern designer
  • Launching a membership site

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Today’s show is sponsored by Spoonflower. If you’re a creative person who loves to design, there’s nothing quite like the feeling of seeing your art printed onto fabric, or better yet -- seeing someone across the globe purchase it and make something amazing. Spoonflower is the first company to make it possible to digitally print custom fabric, wallpaper and gift wrap with no minimums, and no limitation of colors. Shop from thousands of indie designs, or sell your own designs and earn up to 15% commission on every sale. The best part? As an independent seller you always keep the rights to your work. While She Naps podcast listeners can get 15% off your next Spoonflower fabric order with code ABBY17. Learn more at try.spoonflower.com/abby

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Jan 09 2017

1hr 4mins

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Rank #2: Episode #107: Eleanor Burns

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On today’s episode of the Craft Industry Alliance podcast we're talking about building a successful career in quilting with my guest, Eleanor Burns.

Eleanor Burns is truly a star in the quilting industry. She entered the field in 1978 with a self-published book, "Make a Quilt in a Day-Log Cabin Pattern.” Her innovative techniques in "strip piecing" made quilting possible for busy sewers and remains popular today. Eleanor’s signature technique is to take time treasured patterns and make them quick and easy to sew with new methods.

In 1990, Eleanor pioneered the way people view quiltmaking with her Quilt in a Day television series, which still broadcasts nationwide. She continues to be a highly sought after teacher and demonstrates her patterns and techniques on the Quilt in a Day website, live streaming webinars, and on YouTube.

In 1998 Eleanor designed her first fabric collection, "Anniversary Florals," with Benartex. She’s designed several more since then and has also collaborated in designing several special edition sewing machines. To date, Eleanor has published over 150 books and patterns and created numerous quilt rulers, templates and tools.

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This episode is sponsored by GlassEyesOnline. GlassEyesOnLine is your go to source for Glass Eyes, Plastic Safety Eyes and Noses, Joints and Insertion Tools for your creative projects. Use their eyes, noses and joints in Sewing, Crochet, Needle Felting, Amigurumi, Knitting, Sculpture, Wood Carving, Puppetry, Teddy Bear and Doll Making and many other arts and crafts projects. GlassEyesOnLine is a family owned and operated business located in the Low Country, South Carolina that ships World Wide. Jerry hand crafts the insertion tools and paints the iridescent and sparkle eyes. Use Code ABBY1017 to get Free Shipping on your $25.00 order in October.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Oct 16 2017

1hr 4mins

Play

Rank #3: Episode #108: The State of the Quilting Industry 2017

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On today’s episode of the Craft Industry Alliance podcast I recorded my time at Quilt Market in Houston last week. We had a discussion about the state of the quilting industry with three quilt shop owners: Janet Lutz, Karen Montgomery, and Kris Thurgood.

Janet Lutz is the owner of Calico Gals, a quilt shop located in Syracuse, NY. Janet is also the founder of Row by Row Experience, a program which reaches over 3,000 quilt shops worldwide.

Karen Montgomery has owned The Quilt Company, a full service, brick and mortar quilt shop just outside Pittsburgh, PA, for 25 years.  Industry insiders might know Karen from her Savvy Buying column published in FabShop News.  Most recently Karen has joined with Janet to create Sewposium a popular creative business retreat for shop owners.

Kris Thurgood is the owner of My Girlfriend's Quilt Shoppe located in Logan, Utah. Two years ago she organized My Girlfriend's Quilt Shoppe as a franchise and is now opening a 2nd location in Midway, Utah. Kris, along with her identical twin sister Kim, have been featured on national television shows including The Rachael Ray Show and The Nate Berkus Show. They co-hosted a weekly craft and sewing webshow called, The DIY Dish for several years as well.

Together we discussed a wide range of topics including:

  • What makes some quilt shops succeed while others fail
  • The ups and downs of relationships with fabric manufacturers
  • Competition from Massdrop, Craftsy, and Fabric.com, plus Etsy shops and Facebook groups that sell fabric
  • Quilt Market and how it's changed over time (Karen has been to over 50 Quilt Markets), how much it costs a shop to attend and whether it's worthwhile
  • Ecommerce
  • Digital fabric printing and how it might affect the industry in the future
  • What would happen if fabric companies began selling direct to consumer
  • Adding yarn to the mix
  • The complexities and rewards of selling sewing machines

I learned a tremendous amount from talking with these three women and I'm really hoping you'll find the conversation equally interesting. Running a brick-and-mortar quilt shop requires a lot of hard work and they are doing it and succeeding.

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Today's episode is sponsored by Handmade Rebellion. Handmade Rebellion offers a wide variety of creative shirts, hoodies, pins, and other swag for fiber artists of all shapes, ages, and sizes. Let the world know that you are part of the maker movement with style! Remember to use coupon code WHILESHENAPS on handmaderebellion.com to save 15% off your next order, with free domestic shipping over $35. Join the rebellion!

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Nov 06 2017

59mins

Play

Rank #4: Episode #110: 2017 Community Episode

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On today’s episode of the Craft Industry Alliance podcast is our second annual community episode. In this very special episode I invite you, the listeners, to recommend great stuff you're enjoying right now. A few weeks ago I put a call out on the blog and in my newsletter asking listeners to recommend a book, app, website, tool, notion, or podcast that they would recommend to a creative friend. I heard from so many of you! I put all of your recommendations together in this episode!

My co-host for the Community Episode again this year is Stacey Trock. Stacey is a crochet designer and she's also a marketing consultant for the yarn industry. Check her out here. In addition to hearing your recommendations, Stacey and I have some of our own. All together I think you'll discover lots of neat stuff to check out!

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This episode is sponsored by STITCHES United. Please join us for STITCHES United 2018 at the Hartford Convention Center on March 22-25, 2018. Get ready for an entirely new kind of crafting expo; sewing, quilting, knitting, crochet, and MORE, all under one roof! This show is for multi-crafters—those not defined by one craft or even by one medium—with stimulating classes and shopping for ALL— sewers, quilters, AND knitters, crocheters, weavers, and others interested in all things fabric AND yarn. Exclusively for While She Naps listeners, you can get 20% OFF STITCHES United 2018 classes and events by visiting www.STITCHES.events/United and entering the coupon code WHILESHENAPS18 at check-out. You can learn more at www.STITCHES.events/United

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Dec 04 2017

1hr 9mins

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Rank #5: Special Episode to Honor Nancy Zieman's Memory

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On today’s special episode of the Craft Industry Alliance podcast I’m so saddened by this morning’s news that Nancy Zieman has passed away. Nancy was a huge inspiration to me, and to so many of us. As a woman, a business person, and a working mom, Nancy lived her life with grace. She worked hard, had an excellent moral compass, and set a high bar for all of us to reach when it comes to being a participant in the sewing and quilting industry.

In May, a few months before she got sick with cancer again, I had the privilege of interviewing Nancy Zieman about her work and her life. It was truly an honor and I have to say it was also a highlight of my professional career. I wanted to replay that interview for you today as a way of honoring Nancy’s memory which I know lives on so strongly in all of us. This episode orignally aired on May 15, 2017. Here it is again.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Nov 14 2017

55mins

Play

Rank #6: Episode #85: Jennnifer Judd-McGee

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On today’s episode of the Craft Industry Alliance podcast we're talking about building a career as an artist and illustrator with my guest, Jennifer Judd-McGee.

Jennifer Judd-McGee is a full time artist and mother living and working in Mount Desert Island, Maine. She describes herself as a nature lover, obsessive doodler, path finder, and appreciator of paper, fine point pens, and detailed patterns. Jennifer creates papercuts, illustrations, mixed media collage and monoprints that are reflective of her surroundings. She shows her work in galleries and licenses it to companies around the country.

Jen talks about living with Multiple Sclerosis, transitioning into being a full-time artist, licensing work to commercial clients including Target and Land of Nod, creating fine art for galleries and so much more. Jen struggles with self-promotion and we talk about strategies she's used to overcome her discomfort. This is a gentle, honest conversation and I hope you enjoy it as much as I did.

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This episode is sponsored by Made By Rae. Made By Rae is an independent sewing pattern company specializing in simple, modern clothing designs for women and children. Designer Rae Hoekstra brings you sewing patterns that are easy to follow and learn from, with a focus on good fit. Whether you are just beginning to sew or have been sewing for years, you’ll love how approachable and versatile these patterns are. Use the special offer code WHILESHENAPS to get 10% off your next purchase in the Made by Rae shop. Offer expires December 31, 2016.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Nov 21 2016

1hr 3mins

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Rank #7: Episode #86: Annie Unrein

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On today’s episode of the Craft Industry Alliance podcast we're talking about product development with my guest, Annie Unrein. A creative lifetime quilter, Annie Unrein of Patterns by Annie and ByAnnie.com has been designing patterns and teaching since 2000.  With a focus on practical and useful projects, Annie's patterns appeal to a sewists of all ages and levels.

Annie is the creator of ByAnnie's Soft and Stable, an innovative product she designed to add body, stability and a professional finish to purses, bags, home dec items, and more.

 A popular instructor, Annie teaches online and also travels worldwide to teach. She loves sharing techniques for making sewing bags and purses easier while yielding professional results.

 Annie is based in St. George, Utah, where she and her energetic team operate the popular website ByAnnie.com. They are your source for patterns, Soft and Stable, handbag zippers in over 48 colors, purse hardware, mesh, vinyl, and more.

Annie talks about building a pattern business from scratch, developing signature products, and business growth. And, of course, I ask Annie to recommend great stuff she's enjoying right now.

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This episode is sponsored by Modern Patchwork Magazine, a publication from F+W media known for its fresh and contemporary quilt patterns, in-depth designer profiles, and inspirational articles. Whether you are just beginning to quilt and love the modern look, or are a seasoned quilter looking for contemporary patchwork projects of every skill level, Modern Patchwork is the magazine for you. And now it’s available six times a year AND as a subscription. Visit quilting daily.com/mpsubscribe for more information.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Dec 05 2016

1hr 7mins

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Rank #8: Episode #65: Phoebe Wahl

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On today’s episode of the Craft Industry Alliance podcast we're talking about illustration with my guest, Phoebe Wahl. Phoebe Wahl is an illustrator whose vibrant work focuses on themes of comfort, nostalgia and connection to nature and one another. A kindergarten dropout, Phoebe complained that there "wasn't enough time to draw" in school. She spent the majority of her childhood running wild in Pacific Northwest backyards, before attending Rhode Island School of Design and graduating with a BFA in Illustration in 2913. Phoebe works in a variety of mediums, from watercolor and collage to fabric sculpture. An obsession with detail, pattern and texture is present throughout.Check out Phoebe's work on her website: http://www.phoebewahl.com +++++

Today's episode is sponsored by Spoonflower, the print-on-demand fabric company.Upload your own designs or peruse the Spoonflower Marketplace (including Phoebe's Spoonflower shop!). Get 15% off every item in your next order when you use the code abby15 at checkout.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Jan 18 2016

1hr 2mins

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Rank #9: Episode #84: Jennifer Perkins

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On today’s episode of the Craft Industry Alliance podcast we’re talking about building a business as a crafter with my guest, Jennifer Perkins.

Jennifer Perkins is an Austin, TX based creative consultant.  During her lengthy career in the craft industry she has run a successful jewelry business (Naughty Secretary Club), hosted television shows (Craft Lab and Stylelicious on DIY Network), been the editor in chief of a magazine (Kids Crafts 1-2-3 started by Walmart) and everything in-between.  Her distinct style and love of color and kitsch has followed her throughout all of these adventures. +++++ This episode is sponsored by StoryPatches. No quilt is complete without a label – yet many quilters skip this critical last step!  StoryPatches Quilt Labels make labeling a breeze. Your voice and your story matter to your family and friends – and StoryPatches are the perfect way to capture and connect that story.  These ready to use labels come in a variety of designs to match your quilt and take the pain out of labeling.  Use the offer code Naps to get 20% off your net order at storypatches.com. +++++

Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Nov 07 2016

1hr 6mins

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Rank #10: Episode #114: Melanie Ham

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On today’s episode of the Craft Industry Alliance podcast I'm talking with Melanie Ham about YouTube. 

Melanie is a YouTuber and blogger who loves to create and share easy to follow sewing, quilting and crochet video tutorials to empower your creativity. She discovered sewing shortly after graduating with an art degree with emphasis in art history from California State University of Northridge when she found herself with more time on her hands after her husband joined the U.S. Army in 2007. Along the way she picked up crochet because it was easy to travel with and in the fall of 2010 made her first quilt. 

What started out as a way to be creative and stay busy turned into an obsession and by 2011 had started a blog and YouTube channel.  She now has over 400,000 subscribers on YouTube with over 32 million views and has grown to include premium content on melaniesmakers.com as well.  After living in Alaska and Hawaii with the Army, she and her husband Robert, two cute kids, one new rescue puppy and her trusty studio cat now reside back home in Los Angeles where they are both self employed creatives and enjoy spending time with their kids and extended family enjoying southern California's amazing weather.

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This episode is sponsored by Crosscut Sewing. Located in Melrose, MA or online at CrosscutSewingCo.com, Crosscut offers fun and modern fabric for all of your sewing projects.  In addition to quilting cotton, Crosscut offers a variety of apparel fabrics like denim, chambray, jersey knit, canvas, corduroy, flannel and more.  Use the code WSN18 to save 20% on your next fabric purchase.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Feb 05 2018

1hr 5mins

Play

Rank #11: Episode #104: Fred Drexler, Co-Founder, Sulky of America

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On today’s episode of the Craft Industry Alliance podcast we’re talking about building an innovative company in the sewing industry with my guest, Fred Drexler.

Fred, along with his wife, Joyce, founded Sulky of America, a premier thread and stabilizer company. Fred began his career in the sewing industry in 1965 at age 23 as a salesman for the Singer Company in Akron Ohio. In 1969, he opened his own Singer dealership in Punta Gorda, Florida and met Joyce in 1974. She founded Speed Stitch, the company that popularized free motion embroidery using a domestic sewing machine. In 1987 Speed Stitch partnered with a German thread manufacturer to form Sulky of America.

We trace the history of the company from Fred’s early days selling Singer sewing machines, a job he took on a whim, to building one of the most significant companies in the home sewing and quilting industries today. Hear how Joyce stumbled upon water soluble stabilizer at a time when it was non-existent on the American market and how she and Fred went about making that product a massive commercial success. Sulky continues to partner and innovate today. This year they released an exclusive thread collection with Cotton+Steel.

In 2009 Fred passed the role of president of Sulky onto Jason Prater, an employee who had worked at the company since 1995. We talk about the particular challenges of selling Sulky and how Fred is thinking about the future.

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Today’s episode is sponsored by Girl Charlee Fabrics. Girl Charlee Fabrics is your online source for knit fabrics, carrying a wide selection of unique cotton jersey, cotton lycra, brushed poly spandex, french terry, and more. Girl Charlee Fabrics also stocks all the best indie sewing patterns from designers around the world. New customers save 10% on their first order, and always $7.99 flat rate shipping on any order, any size!  Shop now at girlcharlee.com.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Sep 04 2017

1hr 11mins

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Rank #12: Episode #119: Leslie Tucker Jenison

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On today’s episode of the Craft Industry Alliance podcast we're talking about building a career as a quilter, teacher, and designer with my guest, Leslie Tucker Jenison.

Leslie is an artist who makes contemporary quilts. She creates surface designs with dye and paint, and photography frequently informs her designs, either literally or by way of inspiration. Leslie has been a guest on The Quilt Show, Quilting Arts TV, Fresh Quilting, and more. Leslie’s work has been featured in numerous publications including Quilting Arts, Modern Quilts Unlimited, and Where Women Create: Quilters, as well as numerous books. Her work has been shown internationally and is part of corporate and private collections. She’s also a fabric designer for RJR fabrics. 

We talk about shifting careers from being a nurse to being a quilter, studying with experts like Nancy Crow, training yourself to be unafraid of experimentation, and using digital design as a creative avenue. Leslie shares how she began designing commercial fabric for RJR. She also talks about being a curator of quilt shows.

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This episode is sponsored by pattern and book publisher, Indygo Junction. Check out Indygo Junction’s new sew by machine method for Fabriflair! The dimensional paper piecing line includes a fusible stabilizer and six patterns, with designs for both home and fashion. The projects are artful objects that can showcase your favorite designer’s prints. They're also ideal for making as gifts. Visit Indygo Junction’s Youtube Channel to see pattern reviews and tutorials on Fabriflair! Warning: It is Addictive! 

Visit Indygo Junction’s website and use code WSN20 for a 20% discount on your entire order.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Apr 16 2018

1hr 1min

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Rank #13: Episode #95: Nichole Vogelsinger

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On today’s episode of the Craft Industry Alliance podcast we're talking about building an online presence on Instagram with my guest, Nichole Vogelsinger. Nichole has a beautiful new book out with Lucky Spool, Wild Boho: Modern Projects from Traditional Stitches (affiliate link). She's also partnered with an assortment of sewing brands including fabric and notions companies. Nichole has built tremendous momentum for her work by using Instagram to show what she's doing and forge connections. She currently has over 10,000 followers. It's really exciting to see her trajectory!

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This episode is sponsored by the International Association of Creative Arts Professionals. For more than 20 years, ICAP has been the go-to resource for thousands of creatives around the world. Whether you are looking for peer support through our free Creative Passion to Profit Facebook group, help taking your business to the next level through our ICAP membership, the chance to work on not in your business at our annual conference, or private coaching, you'll find just what you need. Head on over to joinicap.com/whileshenaps and grab your free Creative Arts Business Blueprint and Poster to get started. And if you decide to uplevel your business with an ICAP Elevating Membership, you'll enjoy 10% off if you use the code ABBY when you checkout.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Apr 17 2017

55mins

Play

Rank #14: Episode #115: Mathew Boudreaux

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On today’s episode of the Craft Industry Alliance podcast we're talking about building a career in the sewing industry with my guest, Mathew Boudreaux.

Mathew Boudreaux of Mister Domestic learned to sew as a kid, but never really got into it until he had his daughter Helena, who is now four and a half. He thought it would be a great way to connect with her if he could make her cool clothes.

With a new motivation to up his attention-to-detail, the quality and coolness far exceeded even his own expectations. Once he started posted his projects on social media, the quilting world quickly took notice of his fearless use of color and print, incomprehensibly fast output, carefree enthusiasm and humor, and ability to seek out, acquire and share new skills.

Several years ago Mathew began posting photos of the things he was sewing on Instagram, not knowing that there was an online sewing community. Through the comments on his posts he was introduced to other makers and realized that he could launch a business in the home sewing and quilting industry. He started a blog and YouTube channel and began working with brands like Art Gallery Fabrics, Aurifil, Brother and others to do co-marketing. His brand, Mister Domestic, grew at an accelerated pace as a result. Just a few weeks ago Mathew announced that he's now designing fabric for Art Gallery.

In this interview Mathew talks about his business strategy and the intentional way he thinks about his brand. He talks about how he chose the name Mister Domestic and why he recently got the name trademarked. Matthew has a mission for his brand and a long-term business plan that he's following. His brand is built on joy and positivity and he uses those feelings as an anchor when making decisions about what to do next. He also uses focus groups to help guide him on messaging.

Mathew has kept his day job which requires a significant amount of travel and we talk about how he fits everything into his busy life. He also talks about being a father and being gay and how that's felt as a member of the quilting community.

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This episode is sponsored by Make Modern magazine. Make Modern magazine is a digital magazine especially for modern quilters. Each issue features at least 10 projects with full patterns for quilts, minis, pillows and more. Make Modern is also packed with feature articles on the latest happenings in the modern quilt community and interviews with quilt superstars. Sign up for a free six month trial subscription, exclusive for Craft Industry Alliance listeners at www.makemodern.com.au/whileshenaps, hurry offer ends March 15th 2018.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Feb 19 2018

1hr 1min

Play

Rank #15: Episode #148: Sarah Kirsten

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On today's episode of the Craft Industry Alliance podcast we're talking about building a new sewing blog and business with my guest, Sarah Kirsten Anderson of the blog and sewing pattern company SARAH KIRSTEN.

Sarah is a sewing educator, sewing pattern designer, photographer, and a believer in the magic of making your own clothes. She’s passionate about making sewing and simple pattern drafting accessible to beginners, because she believes sewing is one of the most powerful ways to love your body, show your beauty, and express who you.

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This episode is sponsored by KAI Scissors. KAI Scissors are the premier sewing, quilting, tailoring, and craft scissors available today.

Made of hardened stainless steel, they are smooth, light, and offer fatigue-free cutting for all of your cutting needs.  KAI manufacturing has been making quality cutting blades for over 100 years.  So, remember, all orders on KAIScissors.com have free shipping (inside the United States).  Use the code naps to save 20% off on kaiscissors.com

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Jul 01 2019

1hr 4mins

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Rank #16: Episode #143: Purl Soho

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On today's episode of the Craft Industry Alliance podcast we're talking about building a retail fabric and yarn shop, both online and in a brick-and-mortar setting, with my guests Joelle Hoverson and Page Marchese Norman.

Joelle and Page, along with Jennifer Hoverson Jahnke, are co-owners of Purl Soho, a fiber arts supply company that brings a modern sensibility to traditional needlecrafts.

We begin by talking about the story of how Joelle came to found Purl in 2002 as a small knitting store on Sullivan Street. Joelle explains how her vision for the store was different from most other yarns stores in existence at that time. Bringing her background as a stylist to curating the merchandise she says, "I really envisioned a shop that when you went in you felt that the shop had a vision."

Her sister, Jennifer, started the ecommerce side of the business not long after. Joelle explains how high-quality tutorials presented on the company's blog really drove the business's growth. The business grew into a second storefront, Purl Patchwork, and the two later merged into a single location on Broome Street. Purl Soho also has a large warehouse in Tustin, California that's open to the public.

Page and Joelle became friends while working together at Martha Stewart and have now been business partners for 11 years. They talk about how to have a successful partnership by listening to and respecting one another.

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This episode is sponsored by Needle Sharp. Needle Sharp is a subscription service that let’s you sew your own style with carefully curated sewing kits, set directly to your door. Each month they pick a fabulous sewing pattern from independent pattern companies then pair high-quality fabrics to that pattern, gather all the notions you need, and put it one convenient box. Let Needle Sharp do all the hard work for you so you can get straight to the fun part: Sewing your own clothes!

And just for listeners of this podcast, they are offering an exclusive discount of 15% off your first order of a subscription box. Simply use the coupon code WhileSheNaps (all one word) at checkout. Try it today!

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Apr 15 2019

1hr 4mins

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Rank #17: Episode #116: Jean Wells

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On today’s episode of the Craft Industry Alliance podcast we're talking about owning a quilt shop and a premier quilt show with my guest, Jean Wells.

Jean is an art quilter who is inspired by nature and the world around her. She’s also the owner of The Stitchin’ Post, a quilt shop in Sisters, Oregon that she’s owned for 43 years, and the founder of the Sisters Outdoor Quilt Show, a world-renowned show that attracts tens of thousands of visitors to Sisters Oregon each July. She’s the author of over two dozen books, is a popular workshop leader and presenter, and the winner of numerous national awards in the quilting industry.

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This episode is sponsored by Rebecca Bryan of Bryan House Quilts.

Bryan House Quilts, is offering a new online workshop, “Playful Color Theory for Quilters”, at the end of March! Head on over to Rebecca’s website bryanhousequilts.com for more details and to sign up for her newsletter. Listeners are welcome to a 20% discount on all Rebecca’s online workshops by using the code abby20 at checkout. 

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Mar 05 2018

1hr 1min

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Rank #18: Episode #100: Alissa Haight Carlton

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On today’s episode of the Craft Industry Alliance podcast I'm talking with Alissa Haight Carlton. Alissa is a modern quilter, designer, author and the co-founder and Executive Director of the Modern Quilt Guild (MQG).  She has written two quilting books, Modern Minimal and Block Party. When not working in the quilting world, she heads up casting for Project Runway. Alissa lives in Los Angeles with her husband and two sons. 

Alissa tells the story of the founding of the MQG and how it's run today. She talks about how the organization has grown, why they chose non-profit status, and how they've handled pushback on various issues over the last seven years.

Alissa also explains what it's like to cast reality TV shows, especilly Project Runway. Hear what she's looking for in a cast member and how this show differs from other reality shows you might encounter.

Catch up with the Modern Quilt Guild on their website: themodernquiltguild.com

And follow Alissa's creative life on her Instagram feed: alissahaightcarlton

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This episode is sponsored by Jacquelynnes Steves. The I Love Home Free Block of the Month and Sew Along at JacquelynneSteves.com is starting soon! The patterns are Free and you have an option for doing just piecing, or add applique or hand embroidery to your blocks. This is a great project for beginning to more advanced quilters! Patterns have lots of step by step diagrams, and there will be some video tutorials as well. Get lots of ideas for fabrics and colors, and tons of giveaways with incredible sponsors! Plus, join the fun Facebook community, Sew Quilty Friends, to share your photos, ideas, and questions. There is an optional fabric kit available too! Use discount code WHILESHENAPS2017 to get $6 off the regular price of the kit, now through July 10, 2017.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Jul 03 2017

1hr 1min

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Rank #19: Episode #99: Ellen March

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On today’s episode of the Craft Industry Alliance podcast we're talking about sewing magazines and television with my guest, Ellen March. Ellen March is the Community Content Director for the sewing division of F+W Media, including the Sew News, Creative Machine Embroidery, BurdaStyle, Sew Daily and Sew it All brands. She’s appeared on several television shows spreading her love of sewing, most notably Hallmark’s Marie Osmond Show and DIY Network’s Uncommon Threads, and she hosted Sew it All TV on PBS for nine seasons.

Ellen traces her career in the sewing media industry from stumbling upon a job description for a graphic designers at Sew News (she wasn't a graphic designer, but applied for a job anyway) to pitching a PBS show, to overseeing a suite of sewing magazines and brands for F+W Media. One of the things that stands out about Ellen's journey is her willingness to ask for the job she wants and her eagerness to take on new challenges. Her approach is very inspiring.

I ask Ellen to detail for us what exactly sewing magazines are looking right now. She explains how to write a good pitch (and what not to do) and why she feels that being published in a magazine is a worthwhile endeavor for designers. If you'd like to get on the contributors list for Sew News and Creative Machine Embroidery magazines, be sure to listen because Ellen shares the email address you can write to.

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This episode is sponsored by Sweetbriar Sisters. Sweetbriar Sisters is excited to announce their latest book, Hopeful Hatchlings! This sewing pattern collection includes nine different baby animals to hatch (and re-hatch!) from adorable zipper eggs. You can find Hopeful Hatchlings, along with a full collection of one of a kind toy patterns at SweetbriarSisters.com. Be sure to use coupon code ‘naps’ for 20% off your purchase of digital patterns (including the Hopeful Hatchlings eBook) from now until August 31. 

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Jun 19 2017

1hr 4mins

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Rank #20: Episode #67: Etsy Wholesale

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On today’s episode of the Craft Industry Alliance podcast we're talking about Etsy Wholesale with Dana Mauriello, the Director of Seller Growth at Etsy, and Rachel Greenwald, the Seller Growth Lead at Etsy. Dana is responsible for managing Etsy's wholesale business and Rachel manages programs that provide seller education to help creative entrepreneurs start and grow their wholesale businesses. Learn what wholesale really means and figure out if it might be right for your business. Find out what exactly Etsy Wholesale has to offer and how the program works. And, of course, I ask Dana and Rachel to recommend great stuff they're enjoying right now.+++++

Today's episode is sponsored by Spoonflower. Get your designs printed on fabric, gift wrap and wallpaper. Not sure how? Download the free Intro to Custom Fabric Design ebook to get started. Visit try.spoonflower.com/abby to check it out and use the coupon code abby15 for 15% off your first order.

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.

Feb 15 2016

57mins

Play