May The Best Brand Win

We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artifici... Read more

Episode 132: What Winning Brands DoThere are thousands of brands out there all vying to be top in their categories. My c... Read more

At its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a stro... Read more

Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of a sen... Read more

Why are some of the world’s most successful people NEVER late to meetings?  Because time is the one thing which you cann... Read more

Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a m... Read more

You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audienc... Read more

Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the ... Read more

Episode 148: The Confusion and Power Around Free StuffNow that we’re in full swing political season for the primaries, l... Read more

If I say PR, chances are you’re gonna immediately think of a press release. But the problem is, the world has changed, i... Read more

Did you know that more than 80 entities fought for your attention on Super Bowl Sunday and paid $5 million every 30 seco... Read more

It’s been described as "the biggest toy store in the world for musicians and pro audio aficionados." It’s also been call... Read more

To me, marketing should always be great. After all, we’re telling powerful stories about the customer’s favorite subject... Read more

Marketing is about a lot of things, but one of the biggest is transformation.  By providing cool products and services w... Read more

Reputation comes from the Latin word reputationem, which means "consideration." It's how people consider, or label, you ... Read more

Marketing means a lot of different things to different people but everyone who does it long enough develops a few tricks... Read more

It seems like every day is Halloween in the world of bad marketing with more creeps, ghosts and ghouls in your in-box an... Read more

Understanding (aka comprehension) is the most desired outcome of effective communications. But a lot of companies are in... Read more

There’s a disruptive storm coming to California in January of 2020 and it’s a big one. The brand spankin new CA Consumer... Read more

Episode 130: Summer NAMM 2019Yee to the haw, the music products industry just got back from its annual hoedown in Nashve... Read more