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Rank #75 in Management category

Business
Music
Management

May The Best Brand Win

Updated about 6 hours ago

Rank #75 in Management category

Business
Music
Management
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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

Read more

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

iTunes Ratings

4 Ratings
Average Ratings
4
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
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Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!

iTunes Ratings

4 Ratings
Average Ratings
4
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
Read more
Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!
Cover image of May The Best Brand Win

May The Best Brand Win

Updated about 6 hours ago

Rank #75 in Management category

Read more

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

Rank #1: Episode 94: Unfinished Messaging

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In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before they finished. There are reasons why the message got lost along the way, but fear not, I will help you reconnect with it and get your comms back to that amazing sender-receiver-message simplicity. And of course, we’ll dig right into who is winning and losing this week in marketing & communications on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Radio.
Aug 12 2018
59 mins
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Rank #2: Episode 128: Crisis Me a River

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Episode 128: Crisis Me a River
In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. David and I will tag team who’s winning and losing this week and he’ll leave you with his best crisis PR tips and tricks on the next Silver Anvil award-winning episode of May the Best Brand Win only on Entertalk Media.
Jun 23 2019
59 mins
Play

Rank #3: Episode 115: What's in a Rebrand?

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Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications.  So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!
Mar 04 2019
59 mins
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Rank #4: Episode 97: What’s in a Brand Name?

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“A rose by any other name would smell as sweet.”  Right?   If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much?  Would Apple be as powerful if it were named Orange back in that garage?  And is there any science to naming things?  We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio.  We’ll also run down who’s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!
Aug 31 2018
59 mins
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Rank #5: Episode 110: CE-Hell Yes!

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When one show just isn’t enough to cram in all of the juicy interview content you got on the show floor, you do two shows.  And this one includes interviews with Audio Technica, The Rocking Bed, Yo Sperm Tests, The Pocketalk Translator, And Autel Drones…  I mean that is something for everyone, right?  Tune in and be informed, entertained and amazed — in that order!
Jan 21 2019
59 mins
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Rank #6: Episode 108: Winners and Losers of 2018

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It’s been another wild year of marketing chaos and we need to talk about the big winners and losers of the year. Join me for another fun year-end cliffhanger episode of May the Best Brand Win, certain to be nominated for some useless award, and we’ll wrap it up nicely with a bow.
Dec 21 2018
59 mins
Play

Rank #7: Episode 129: Are You a Stunt Man?

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As we know, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people — stunt people and non-stunt people.  So let’s dig into stunts and see which ones worked and which ones really didn’t.  Plus, lots of companies out there winning and losing to cover on another post-vacation edition of May the Best Brand Win only on Entertalk Radio.
Jul 14 2019
59 mins
Play

Rank #8: Episode 116: Nobody TALKS Like That

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Something happens to people when they become educated and learn a bunch of new fancy-sounding words.  They use them in their writing.  String enough of them together and you’ve got a big old mess that no one will understand.  Why does this happen?  HOW does this happen?  And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place?  We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.
Mar 09 2019
59 mins
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Rank #9: Episode 122: State of the Media 2019

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Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know the media landscape and so we’re gonna put on our digital waders and dive deep into the stats, who owns what and since when and by the time we’re done, you’ll know. And G.I. Joe once said that “knowing is half the battle.”  The other half is not doing anything stupid and we’ll cover that during the Winning and Losing segment.  So join me for another informative, quasi-entertaining, award-winning episode of May the Best Brand Win only on Entertalk Radio.
May 03 2019
59 mins
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Rank #10: Episode 101: Un-sucking Modern Marketing

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Hear more shows like this at https://entertalkradio.com/maythebestbrandwin

Let’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.
Oct 06 2018
59 mins
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Rank #11: Episode 96: Marketing: Cost or Investment?

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There are two ways to view modern marketing, either as a cost or an investment.  And both ways have a case to made.  So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer.  We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.
Aug 24 2018
59 mins
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Rank #12: Episode 109: CE-Yes! (or no?)

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Episode 109: CE-Yes! (or no?)
It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between.  It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise.  Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.
Jan 11 2019
59 mins
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Rank #13: Episode 127: Sizing Up E3 2019

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It’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving reporter of marketing was there to take it all in, talk to some cool companies and of course, play the latest games.  Join me for another boss level episode of the program and we talk E3 as well as which companies were winning and losing this week in marketing & communications.
Jun 16 2019
58 mins
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Rank #14: Episode 106: Funnel Fallacies

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In the wondrous world of digital marketing today, you can’t swing a dead cat (sorry PeTA) around without hitting somebody talking about your funnel.  But what is that really?  And is that really the metaphor you want to use to talk about building relationships with customers?  Really?  Well, join me for this next episode of the Peabody-winning podcast May the Best Brand Win on Entertalk Media and we’re gonna talk funnels and fallacies and fun!  We’ll also hit who’s winning and losing this week on another action-packed edition of the show!
Dec 12 2018
59 mins
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Rank #15: Episode 112: The Super Bowl of Marketing

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It’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest day/night and so we’re gonna talk about it. Who won? Who lost, who gained ground and who really blew it. Join me for a Lombardi trophy hoisting edition of the May the Best Brand Win on Entertalk Media!
Feb 11 2019
59 mins
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Rank #16: Episode 121: Tone

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It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life.  So many approaches are completely tone deaf or lack any real sense of tone and that is a missed opportunity. We’re going to dig deep into brand tone, talk about who’s doing it right and who needs some lessons as well as a whole slew of winning and losing examples on the next Nobel Peace Prize winning episode of May the Best Brand Win Only on Entertalk Radio!
Apr 29 2019
59 mins
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Rank #17: Episode. 98: Flawed Marketing

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Episode. 98: Flawed Marketing

Hear more shows like this at https://entertalkradio.com/maythebestbrandwin

We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal.  Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them.  We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.
Sep 10 2018
59 mins
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Rank #18: Episode 114: Funnels & Magnets

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If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet?  And which one you use depends on what business you think you’re in.  So we’re gonna talk about this key decision which can determine success or failure in any company’s marketing program.  And of course, we’ll also hit who’s winning and losing this week in the wild and wonderful world of marketing & communications. It’s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!
Feb 25 2019
59 mins
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Rank #19: Episode 126: Making Indie Artists Major League with Javan from Octiive

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If you’re a music artist in 2019, the world is very different today than it’s been.  There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own.  But an OC-based startup called Octiive has some resources and the passion to help artists succeed.  Joining me on the program is their CEO, Javan, to talk about what they’re doing and how they’re trying to change things.  Of course, Javan and I will tag team who’s winning and losing in marketing communications this week and everyone will learn an important lesson by the time this very special episode draws to a close. So join me for another stellar May the Best Brand Win on Entertalk Radio.
Jun 07 2019
59 mins
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Rank #20: Episode 125: Using LinkedIn WITHOUT Annoying Your Contacts

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Ding — you have a new LinkedIn connection request.  Few things can be as exciting!  "Wow, they want to connect with little ol’ ME!," you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their crap and completely ignoring who you are and your wants, needs, etc.  Happens all the time and it’s really annoying. LinkedIn can be a very powerful tool, but you’d better use it correctly or you will wind up lonelier than Charlie Brown on Valentine’s Day.  We’re gonna talk LinkedIn for real and I’m going to show you how to really use it well.  We’ll also tackle who’s winning and losing this week on another fun-filled award-winning episode of May the Best Brand Brand on Entertalk.
Jun 01 2019
59 mins
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