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May The Best Brand Win

Updated 11 days ago

Business
Music
Technology
Management & Marketing
Podcasting
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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

Read more

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

iTunes Ratings

2 Ratings
Average Ratings
2
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
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Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!

iTunes Ratings

2 Ratings
Average Ratings
2
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
Read more
Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!
Cover image of May The Best Brand Win

May The Best Brand Win

Updated 11 days ago

Read more

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

Rank #1: Episode 110: CE-Hell Yes!

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When one show just isn’t enough to cram in all of the juicy interview content you got on the show floor, you do two shows.  And this one includes interviews with Audio Technica, The Rocking Bed, Yo Sperm Tests, The Pocketalk Translator, And Autel Drones…  I mean that is something for everyone, right?  Tune in and be informed, entertained and amazed — in that order!
Jan 21 2019
59 mins
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Rank #2: Episode 94: Unfinished Messaging

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In the traditional communications model (from Jr. High) you have a sender (you) a receiver (them) and a message. And just like Jr. High, it’s so simple…so pure… so blissful. …And then we grow up, supposedly “get smarter" and throw about a million things in the way of this very simple model to the point where most organizations couldn’t tell you what their message truly is. And if they did, it would be so filled with self-serving, buzzword-laden laborious language that you’d check out long before they finished. There are reasons why the message got lost along the way, but fear not, I will help you reconnect with it and get your comms back to that amazing sender-receiver-message simplicity. And of course, we’ll dig right into who is winning and losing this week in marketing & communications on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Radio.
Aug 12 2018
59 mins
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Rank #3: Episode 97: What’s in a Brand Name?

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“A rose by any other name would smell as sweet.”  Right?   If you work in marketing sooner or later you’re gonna get the assignment of naming something. Maybe it’s a new program, a new product or even the company itself — But why do names matter so much?  Would Apple be as powerful if it were named Orange back in that garage?  And is there any science to naming things?  We’re going to dig into naming and how it relates to branding in the next Razzie-nominated episode of May the Best Brand Win on Entertalk Radio.  We’ll also run down who’s winning and losing this week in the world of marketing & communications so join me for another fun and fact-filled episode of the show!
Aug 31 2018
59 mins
Play

Rank #4: Episode 115: What's in a Rebrand?

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Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications.  So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!
Mar 04 2019
59 mins
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Rank #5: Episode 108: Winners and Losers of 2018

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It’s been another wild year of marketing chaos and we need to talk about the big winners and losers of the year. Join me for another fun year-end cliffhanger episode of May the Best Brand Win, certain to be nominated for some useless award, and we’ll wrap it up nicely with a bow.
Dec 21 2018
59 mins
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Rank #6: Episode 116: Nobody TALKS Like That

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Something happens to people when they become educated and learn a bunch of new fancy-sounding words.  They use them in their writing.  String enough of them together and you’ve got a big old mess that no one will understand.  Why does this happen?  HOW does this happen?  And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place?  We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.
Mar 09 2019
59 mins
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Rank #7: Episode 101: Un-sucking Modern Marketing

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Hear more shows like this at https://entertalkradio.com/maythebestbrandwin

Let’s face it, most marketing today is a money pit and sometimes…it really sucks.  Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness.  But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing.  And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.
Oct 06 2018
59 mins
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Rank #8: Episode 96: Marketing: Cost or Investment?

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There are two ways to view modern marketing, either as a cost or an investment.  And both ways have a case to made.  So in this episode, we’re going to go down the arguments for both sides and see if we can figure out an answer.  We’ll also hit who’s winning and losing in this wacky world of marketing & communications so please join us for another VMA-Award winning episode of my Mom’s favorite show, May the Best Brand Win on Entertalk Radio.
Aug 24 2018
59 mins
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Rank #9: Episode 109: CE-Yes! (or no?)

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Episode 109: CE-Yes! (or no?)
It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between.  It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise.  Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.
Jan 11 2019
59 mins
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Rank #10: Episode 106: Funnel Fallacies

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In the wondrous world of digital marketing today, you can’t swing a dead cat (sorry PeTA) around without hitting somebody talking about your funnel.  But what is that really?  And is that really the metaphor you want to use to talk about building relationships with customers?  Really?  Well, join me for this next episode of the Peabody-winning podcast May the Best Brand Win on Entertalk Media and we’re gonna talk funnels and fallacies and fun!  We’ll also hit who’s winning and losing this week on another action-packed edition of the show!
Dec 12 2018
59 mins
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Rank #11: Episode. 98: Flawed Marketing

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Episode. 98: Flawed Marketing
 
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
 
We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal.  Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them.  We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.
Sep 10 2018
59 mins
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Rank #12: Episode 114: Funnels & Magnets

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If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet?  And which one you use depends on what business you think you’re in.  So we’re gonna talk about this key decision which can determine success or failure in any company’s marketing program.  And of course, we’ll also hit who’s winning and losing this week in the wild and wonderful world of marketing & communications. It’s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!
Feb 25 2019
59 mins
Play

Rank #13: Episode 93: Marketing v Privacy Round 10

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Well, it’s a tale as old as time — marketing wants more information about its audiences so it can craft the perfect individualized message just for them at EXACTLY the time they need it.  And consumers think marketing is uber creepy and want to use fake names, numbers and everything else just to keep them away. Because you see, in the real world, marketing has behaved rather irresponsibly with this data and NOW big brother has come a’ knocking. Yes, that’s the sound of the gov’t showing up at the party. With the General Data Privacy Regulations in full effect in the UK/EU and California recently dropping its own data privacy regs, the next battle between privacy and marketing is shaping up to be a doozy!  And we have renowned privacy legal expert Will Marshall from the UBM Law Group in San Diego with us for the whole hour to discuss the pertinent and powerful issues that will guide who sees what, when and why in the coming years. So join us this Friday at 2 p.m. Pacific for another thrilling and potentially award-winning episode of May the Best Brand Win on Entertalk Media!
Jul 28 2018
59 mins
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Rank #14: Episode 112: The Super Bowl of Marketing

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It’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest day/night and so we’re gonna talk about it. Who won? Who lost, who gained ground and who really blew it. Join me for a Lombardi trophy hoisting edition of the May the Best Brand Win on Entertalk Media!
Feb 11 2019
59 mins
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Rank #15: Episode 104: The Future of Digital Marketing

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Digital marketing relies on data — and another word for that is YOUR data.  But what is going to happen to these enterprises when the law catches up to the unethical use of this data and shuts it down?  We’re going to talk with a very good digital marketer, Craig Maloney from EO Digital to get to the bottom of digital marketing’s past, present and most important…future.  We’ll also tag team the winning and losing segment as we all strive to learn a little something for which we can be thankful on the next CMA-Award winning episode of May the Best Brand Win on Entertalk Media.
Nov 19 2018
59 mins
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Rank #16: Episode 100: The Modern Marketing Stack

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Episode 100: The Modern Marketing Stack
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
Today, advertising is pretty much on autopilot, SEO changes every time Google blows its nose and companies everywhere are searching for the right strategy and tactics to persuade their audiences to care even a little bit.  To be in marketing today, you have to have quite a stack of skills and keep up with the latest while not forgetting why we do this stuff and how to ground the latest tech and tools with a real marketing strategy.  In this episode, which is numero 100 btw (yay free set of steak knives for me!) we’ll talk about the stack and how best to stack up some results to go along with it.  We’ll also dig into who’s winning and losing this week on the 100th episode of May the Best Brand Win on Entertalk Media.
Sep 30 2018
59 mins
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Rank #17: Episode 105: What’s Really Working in Marketing Today?

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Episode 105: What’s Really Working in Marketing Today?
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
When you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make.  I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best?  So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications.  So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!
Dec 03 2018
59 mins
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Rank #18: Episode 121: Tone

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It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life.  So many approaches are completely tone deaf or lack any real sense of tone and that is a missed opportunity. We’re going to dig deep into brand tone, talk about who’s doing it right and who needs some lessons as well as a whole slew of winning and losing examples on the next Nobel Peace Prize winning episode of May the Best Brand Win Only on Entertalk Radio!
Apr 29 2019
59 mins
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Rank #19: Episode 119: Privacy: Such A Lonely Word

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And why?  Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be joined by data privacy attorney Lily Li from Metaverse Law.  Lily will help us dig into such important areas as GDPR, the California Consumer Privacy Act and whatever Congress is cooking up to further regulate the work of marketers across the country. We’ll also tag team who’s winning and losing on this next epic adventure that is May the Best Brand Win on Entertalk Media.
Apr 01 2019
59 mins
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Rank #20: Episode 118: More Than Brand Awareness

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Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand awareness.  That is actually true, but it’s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort.  We’ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of the Nobel Peace Prize nominated podcast, May the Best Brand Win only on Entertalk.
Mar 25 2019
59 mins
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