Rank #1: Episode 94: Unfinished Messaging
Rank #2: Episode 128: Crisis Me a River
In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. David and I will tag team who’s winning and losing this week and he’ll leave you with his best crisis PR tips and tricks on the next Silver Anvil award-winning episode of May the Best Brand Win only on Entertalk Media.
Rank #3: Episode 115: What's in a Rebrand?
Rank #4: Episode 97: What’s in a Brand Name?
Rank #5: Episode 110: CE-Hell Yes!
Rank #6: Episode 108: Winners and Losers of 2018
Rank #7: Episode 129: Are You a Stunt Man?
Rank #8: Episode 116: Nobody TALKS Like That
Rank #9: Episode 122: State of the Media 2019
Rank #10: Episode 101: Un-sucking Modern Marketing
Let’s face it, most marketing today is a money pit and sometimes…it really sucks. Sometimes it’s a lack of thought, sometimes just focusing on the wrong things and sometimes it’s just laziness. But fear not, because joining me on the show is a true expert in taking the sucking right out of PR and marketing! Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Gini will help us figure out the way forward through the suckage to the promised land of reasonably decent PR and marketing. And we’ll also hit who’s winning and losing this week on another stellar and potentially award-winning episode of May the Best Brand Win on Entertalk Media.
Rank #11: Episode 96: Marketing: Cost or Investment?
Rank #12: Episode 109: CE-Yes! (or no?)
It’s the world’s biggest tech show with everything from autonomous flying taxi drones to the AIs and robots that will take over this planet in the coming years and literally everything tech in between. It’s CES and yes, it was big, it was crowded and it was full of winners and losers brand-wise. Join me as I talk with some of the more interesting exhibitors from Blue Microphones to the world’s first cat genetics test on another Golden Globe-winning edition of May the Best Brand Win on Entertalk Radio.
Rank #13: Episode 127: Sizing Up E3 2019
Rank #14: Episode 106: Funnel Fallacies
Rank #15: Episode 112: The Super Bowl of Marketing
Rank #16: Episode 121: Tone
Rank #17: Episode. 98: Flawed Marketing
Hear more shows like this at https://entertalkradio.com/maythebestbrandwin
We live in a world filled with marketing and not really by our choice. And sometimes that marketing is great and motivates us to buy and sometimes it’s horrific and motivates us to boycott and burn stuff, but sometimes it’s really not much at all and THAT can be fatal. Joining me is marketing strategist Seth Avergon of the Avergon Marketing Group in LA to discuss some fatal flaws of marketing these days and what can be done about them. We’ll also tag-team the Winning and Losing segment this week on what is sure to be an Emmy-Award-winning episode of the best podcast my Mom listens to, May the Best Brand Win on Entertalk Radio.