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Business
Music
Management

May The Best Brand Win

Updated 5 days ago

Business
Music
Management
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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

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Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

iTunes Ratings

4 Ratings
Average Ratings
4
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
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Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!

iTunes Ratings

4 Ratings
Average Ratings
4
0
0
0
0

What a fun show!

By Tennessee-Whiskey - Mar 30 2017
Read more
Who would think a show about marketing and public relations would be this fun?! Found a ton of awesome info on marketing my own business and the weekly "Winning and Losing" segment is great - love hearing about how Fortune 500 companies poop the PR bed on a regular basis!
Cover image of May The Best Brand Win

May The Best Brand Win

Updated 5 days ago

Read more

Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities.Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and best ways to reach your audiences and avoid the many mistakes we see on a weekly basis.For more info visit www.robertsoncomm.com

Rank #1: Episode 128: Crisis Me a River

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Episode 128: Crisis Me a River
In this day and age when it seems everyone is just waiting around to be offended by something YOUR company said or did, CRISIS public relations is pretty important. Joining me on the program is crisis PR expert David Oates. Oates helps organizations repair their brand's reputation in the press and online. David Oates can handle any Crisis PR situation and train others to do the same. As a U.S. Navy Public Affairs Officer and a corporate PR professional, he dealt with a broad range of Crisis PR issues. These include mass layoffs, large-scale accidents, product recall, inappropriate acts by executives, and more. David and I will tag team who’s winning and losing this week and he’ll leave you with his best crisis PR tips and tricks on the next Silver Anvil award-winning episode of May the Best Brand Win only on Entertalk Media.

Jun 23 2019

59mins

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Rank #2: Episode 126: Making Indie Artists Major League with Javan from Octiive

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If you’re a music artist in 2019, the world is very different today than it’s been.  There are no record labels to pay you, guide you (and take the vast majority of your money) You’re pretty much on your own.  But an OC-based startup called Octiive has some resources and the passion to help artists succeed.  Joining me on the program is their CEO, Javan, to talk about what they’re doing and how they’re trying to change things.  Of course, Javan and I will tag team who’s winning and losing in marketing communications this week and everyone will learn an important lesson by the time this very special episode draws to a close. So join me for another stellar May the Best Brand Win on Entertalk Radio.

Jun 07 2019

59mins

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Rank #3: Episode 132: What Winning Brands Do

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Episode 132: What Winning Brands Do
There are thousands of brands out there all vying to be top in their categories. My company’s tag line and the name of this radio show is May the Best Brand Win so sometimes I get asked, so...HOW do we win? Well, we’re gonna talk about it and I’m going to leave you with my best tips for building a trusted, beloved and yes, winning brand. And we’ll also see who’s winning and losing out there in the world this week. So join me for another fantabulous award-winning episode of May the Best Brand Win only on Entertalk.

Aug 17 2019

59mins

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Rank #4: Episode 122: State of the Media 2019

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Did you know that six large companies control more than 90 percent of what Americans read, watch or listen to? It’s changed quite dramatically since the early 1980’s when more than 50 companies were in charge of things. As a marketer, you MUST know the media landscape and so we’re gonna put on our digital waders and dive deep into the stats, who owns what and since when and by the time we’re done, you’ll know. And G.I. Joe once said that “knowing is half the battle.”  The other half is not doing anything stupid and we’ll cover that during the Winning and Losing segment.  So join me for another informative, quasi-entertaining, award-winning episode of May the Best Brand Win only on Entertalk Radio.

May 03 2019

59mins

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Rank #5: Episode 129: Are You a Stunt Man?

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As we know, a publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause. Publicity stunts can be professionally organized, or set up by amateurs. In PR, we know there are two types of people — stunt people and non-stunt people.  So let’s dig into stunts and see which ones worked and which ones really didn’t.  Plus, lots of companies out there winning and losing to cover on another post-vacation edition of May the Best Brand Win only on Entertalk Radio.

Jul 14 2019

59mins

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Rank #6: Episode 131: Giving Customers What They Want

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At its core, marketing is pretty simple.  Learn what customers want, deliver it better than anyone else and build a strong relationship.  Easy, right?  But the marketing we see on a daily basis isn’t this at all - it’s dumb ads, robocalls, telemarketing, awful salesy emails and pitches on social media.  Why the disconnect and what can be done about it?  We’ll hit this topic today along with a freshly baked batch of who’s winning and losing on the next Oscar-nominated episode of May the Best Brand Win on Entertalk Media.

Aug 10 2019

59mins

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Rank #7: Episode 130: Summer NAMM 2019

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Episode 130: Summer NAMM 2019
Yee to the haw, the music products industry just got back from its annual hoedown in Nashvegas called Summer NAMM.  The new bachelorette party capital of the world was completely saturated with new guitars, amps, tech products, straps and even a very cool tip jar named Phil.  I interviewed a bunch of them on the floor and we’ll go through them along with a fresh, hot collection of winners and losers in the world of marketing.  It’s gonna be another CMA-award winning episode of the May the Best Brand Win on Entertalk.

Jul 27 2019

59mins

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Rank #8: Episode 127: Sizing Up E3 2019

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It’s big, it’s loud, it’s just like a teenager who won’t leave his/room, it’s E3 and your favorite inciteful roving reporter of marketing was there to take it all in, talk to some cool companies and of course, play the latest games.  Join me for another boss level episode of the program and we talk E3 as well as which companies were winning and losing this week in marketing & communications.

Jun 16 2019

58mins

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Rank #9: Episode 125: Using LinkedIn WITHOUT Annoying Your Contacts

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Ding — you have a new LinkedIn connection request.  Few things can be as exciting!  "Wow, they want to connect with little ol’ ME!," you say as you click the ACCEPT button. And then, like clockwork, you get a template message from them selling their crap and completely ignoring who you are and your wants, needs, etc.  Happens all the time and it’s really annoying. LinkedIn can be a very powerful tool, but you’d better use it correctly or you will wind up lonelier than Charlie Brown on Valentine’s Day.  We’re gonna talk LinkedIn for real and I’m going to show you how to really use it well.  We’ll also tackle who’s winning and losing this week on another fun-filled award-winning episode of May the Best Brand Brand on Entertalk.

Jun 01 2019

59mins

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Rank #10: Episode 135: Getting Fractional

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Oh it’s all the rage in the gig economy, fractional executives.  That’s right, you too, can purchase a fraction of a senior execs time, tap into that expertise and NOT have to invite them to the holiday party so more booze for you!  Returning with me on the show will be senior marketing guru Seth Avergon of Avergon Marketing to discuss the idea of fractional marketing executives (or any executives really) and why it can be the right choice for some organizations.  Of course, Seth and I will tag team who’s winning and losing on another Emmy-award winning edition of May the Best Brand Win on Entertalk.

Sep 28 2019

59mins

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Rank #11: Episode 133: Using AI in a World That Only Cares About ME

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We’ve talked about the importance of using intelligence in marketing before. And there are some who think using artificial intelligence can “improve the customer journey” and other BS-sounding phrases meant to lull companies into a sense of security for putting their most important assets in the hands of the same things that tried to kill Sarah Conner and end humanity. Want the real truth about the fate we make? Then tune in to another Peabody-Award-Winning episode of May the Best Brand Win on Entertalk.

Aug 26 2019

59mins

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Rank #12: Episode 124: Friends in Low Editorial Places

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One of THE biggest misconceptions about PR is that PR pros have buddies working in the media, pick up the phone and just GET media coverage through friendship.  Where did this nonsense come from?  Why is it bad to actually believe this?  We’re gonna talk about public relations and our buddies out there in the press and give you the REAL story about what makes PR work.  We’ll also hit who’s winning and losing in this very special Tony award nominated episode of May the Best Brand Win only on Entertalk.

May 24 2019

59mins

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Rank #13: Episode 121: Tone

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It’s not only what you say but exactly HOW you say it that deepens marketing relationships and the tone a brand uses to communicate can be a very important choice at the beginning and throughout the company’s life.  So many approaches are completely tone deaf or lack any real sense of tone and that is a missed opportunity. We’re going to dig deep into brand tone, talk about who’s doing it right and who needs some lessons as well as a whole slew of winning and losing examples on the next Nobel Peace Prize winning episode of May the Best Brand Win Only on Entertalk Radio!

Apr 29 2019

59mins

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Rank #14: Episode 120: More on Brand Messaging

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One of the most important aspects to your marketing is your message and yet, this key piece is skipped and trivialized by so many companies.  So once again, we’re gonna talk about brand messaging, why it’s so important and give some examples of when it works well.  We’ll also rip into who’s winning and losing on another fantastic edition of May the Best Brand Win on Entertalk.

Apr 15 2019

59mins

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Rank #15: Episode 119: Privacy: Such A Lonely Word

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And why?  Because everyone is so…untrue. Privacy is shaping up to be THE battleground for business and marketing and you’re in luck because we’ll be joined by data privacy attorney Lily Li from Metaverse Law.  Lily will help us dig into such important areas as GDPR, the California Consumer Privacy Act and whatever Congress is cooking up to further regulate the work of marketers across the country. We’ll also tag team who’s winning and losing on this next epic adventure that is May the Best Brand Win on Entertalk Media.

Apr 01 2019

59mins

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Rank #16: Episode 118: More Than Brand Awareness

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Public Relations is a tough one to describe in 2019 mainly because there has been quite a blurring of marketing disciplines in the digital age. But I’ve noticed that some in the profession say that PR isn’t about generating sales, it’s about brand awareness.  That is actually true, but it’s about MUCH more than just that and we are gonna dig in and educate about exactly what you should expect from a quality PR effort.  We’ll also talk college admission scandals and everything else in the realm of winning and losing this week on another action-packed episode of the Nobel Peace Prize nominated podcast, May the Best Brand Win only on Entertalk.

Mar 25 2019

59mins

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Rank #17: Episode 116: Nobody TALKS Like That

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Something happens to people when they become educated and learn a bunch of new fancy-sounding words.  They use them in their writing.  String enough of them together and you’ve got a big old mess that no one will understand.  Why does this happen?  HOW does this happen?  And how can you as the voice of reason for your company’s marketing & communication efforts make sure it’s not happening at your place?  We’ll dig into all of this plus a fresh look at who’s winning and losing on another award-winning episode of May the Best Brand Win on Entertalk.

Mar 09 2019

59mins

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Rank #18: Episode 115: What's in a Rebrand?

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Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications.  So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!

Mar 04 2019

59mins

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Rank #19: Episode 114: Funnels & Magnets

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If you’re a marketer in 2019, you have a decision to make. Do I use a funnel or a magnet?  And which one you use depends on what business you think you’re in.  So we’re gonna talk about this key decision which can determine success or failure in any company’s marketing program.  And of course, we’ll also hit who’s winning and losing this week in the wild and wonderful world of marketing & communications. It’s sure to be another Oscar-winning rendition of May the Best Brand Win only on Entertalk Radio!

Feb 25 2019

59mins

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Rank #20: Episode 112: The Super Bowl of Marketing

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It’s been called everything from The Big Game (due to trademark licensing issues) to The Super Bowl of Super Bowls. It’s marketing’s biggest day/night and so we’re gonna talk about it. Who won? Who lost, who gained ground and who really blew it. Join me for a Lombardi trophy hoisting edition of the May the Best Brand Win on Entertalk Media!

Feb 11 2019

59mins

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