Cover image of Entrepreneurship & Business Course

Entrepreneurship & Business Course

This audio course by Mark Juliano, an active entrepreneur, who has started 10+ companies. The course was developed by Mark Juliano an Adjunct Professor, and parallels a live course at Carnegie Mellon ... Read more

Ranked #1

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Introduction - Please Listen to First

Introduction - Please Listen to First

Introductory audio podcast that describes the course and other important information

19 Jan 2007

16mins

Ranked #2

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Class 1 - Intro to Entrepreneurship

Class 1 - Intro to Entrepreneurship

First lecture. Discusses what makes a good entrepreneur, and why become one.

19 Jan 2007

25mins

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Ranked #3

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Class 10b - Marketing Continued

Class 10b - Marketing Continued

More marketing including public relations, trade shows, events, seminar selling, etc.

7 Mar 2007

25mins

Ranked #4

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Class 2a - Ideas for Companies, Products & Services

Class 2a - Ideas for Companies, Products & Services

How do you get the idea for a new company? Discussion of where ideas come from and how to evaluate them.

19 Jan 2007

34mins

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Ranked #5

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Class 2b - Starting the Venture

Class 2b - Starting the Venture

The basics and things you'll need to start your company

19 Jan 2007

24mins

Ranked #6

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Class 11a - Sales Introduction

Class 11a - Sales Introduction

Sales basics, distribution channels, direct selling, etc.

9 Mar 2007

28mins

Ranked #7

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Class 3 - The Business Plan

Class 3 - The Business Plan

The basics of writing a business plan including content, audience, protecting the plan, etc.

19 Jan 2007

24mins

Ranked #8

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Class 10a - Marketing part 1

Class 10a - Marketing part 1

Introduction to the basics of marketing including strategy, positioning, advertising and direct marketing

7 Mar 2007

33mins

Ranked #9

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Class 8b - Competitive Strategy

Class 8b - Competitive Strategy

Developing the company's business and competitive strategy. A discussion of different types of strategies.

16 Feb 2007

31mins

Ranked #10

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Class 8a - Business Analysis & Strategy

Class 8a - Business Analysis & Strategy

Discussion of analysis needed for good business, competitive and marketing strategy.

9 Feb 2007

40mins

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