Cover image of The Beauty Business Podcast
(65)

Rank #172 in Careers category

Business
Education
Careers

The Beauty Business Podcast

Updated 7 days ago

Rank #172 in Careers category

Business
Education
Careers
Read more

Adam Chatterley from SalonBusinessSecrets.com brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.

Read more

Adam Chatterley from SalonBusinessSecrets.com brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.

iTunes Ratings

65 Ratings
Average Ratings
61
3
0
1
0

Provides great info

By vfp27 - Aug 26 2019
Read more
As someone in the industry but venturing into self owned business, it provides great advice.

Best podcast for business owners

By Amy B Salon Three - Jul 08 2019
Read more
As a new small salon owner, this podcast is exactly what I need. I just recently opened my own hair salon, Salon Three, in South Carolina. When it comes to the business side of the salon, I need help. I wish I had found this podcast sooner but I can’t wait to see results from what I’ve learned so far. Especially pricing my services and determining a TRUE cost of business. Not only do you get industry specific advice but you get it in a way you will understand as a creative business owner. Every industry is unique, so learn the best advice from someone who's been in your shoes.

iTunes Ratings

65 Ratings
Average Ratings
61
3
0
1
0

Provides great info

By vfp27 - Aug 26 2019
Read more
As someone in the industry but venturing into self owned business, it provides great advice.

Best podcast for business owners

By Amy B Salon Three - Jul 08 2019
Read more
As a new small salon owner, this podcast is exactly what I need. I just recently opened my own hair salon, Salon Three, in South Carolina. When it comes to the business side of the salon, I need help. I wish I had found this podcast sooner but I can’t wait to see results from what I’ve learned so far. Especially pricing my services and determining a TRUE cost of business. Not only do you get industry specific advice but you get it in a way you will understand as a creative business owner. Every industry is unique, so learn the best advice from someone who's been in your shoes.

The Best Episodes of:

Cover image of The Beauty Business Podcast

The Beauty Business Podcast

Updated 7 days ago

Read more

Adam Chatterley from SalonBusinessSecrets.com brings his global spa, salon and wellness industry knowledge and expertise direct to your ears so you can start and grow your independent salon or beauty business as quickly and effectively as possible to match your goals and desires. Discover how you can get all the clients you want (and keep them coming back) so you no longer have to worry about quiet appointment books. Harness the amazing power of marketing using the internet and use your website and social media to drive your business beyond just getting more page likes. Learn how to master the art of retail sales without effort, set your prices to maximise revenue, reduce your costs, get the most from your team, create a salon business plan, work out your salon key performance indicators and much, much more all in one place. Adam uses his wealth of industry contacts to invite expert guests as often as possible to talk about a specific topic and bring you their incredible insight and knowledge. Normally you would need to travel to industry events and seminars, plus invest significant money to learn from this calibre of speaker, consultant or presenter, but here you’ll get is all straight to your pc or mobile device all for FREE.

Rank #1: BBP 038 : How to Attract and Recruit the Best Team for Your Beauty Business with Stefania Rossi

Podcast cover
Read more

Before I tell you about the latest episode of The Beauty Business Podcast, I would like to say a huge thanks to everyone who had been with us since the start of the season . . . or even before that. Your unending support, feedback and comments for this podcast is truly appreciated!

We’ve been graced by some wonderful experts from the health and beauty industry that have inspired and taught us so much that some of the episodes in this season have been labeled ‘’mini-masterclasses.”

It’s my mission to bring you the best person with the knowledge and expertise on these each of the topics we discuss on the show and  hope that you all have learned a lot in the past few weeks AND you are implementing it in your business!

Remember “KNOWLEDGE without ACTION is USELESS!”

OK . . back to our season finale…

If you’ve found it difficult to find the right person to join your team recently, you’re not alone.  It appears that there’s a shortage of quality talent in the industry. Shocking!

So to finish off the last season with a bang…we are joined by an amazingly talented recruitment specialist and award-winning salon owner to treat us to another “mini masterclass” about a very much talked-about topic on how to attract the right talent for your business!

Let’s give it up for Stefania Rossi, who is an expert in the recruitment process as she has over 15 years of experience in recruitment and someone who has proven it’s possible to take a failing salon with a demotivated team and turn it in to an award winning business . . . in just 2 years. Imagine that!

To hear another content-packed episode . . .  you can hit play now!

For all the links, visit the show notes page: Click here!

Episode Highlights and Takeaways:

Recruitment Crisis in the Beauty Business Industry (10:22)

“Over 80% of the employers across the board are finding recruiting qualified and experienced staff really hard.”

“Do I actually believe that there is a shortage of great talent out there? No. I think that we really need to attract that talent a little bit better to our businesses.”

How to Attract the Right Team Members (11:32)

“I know that the right candidates are out there they just perhaps needs a little help finding their way into our salons.”

“As employers, we need to recognize ways to make our business more attractive to the best talent, to those employees.”

How To Tell What Motivates A Potential Hire (24:48)

“As a manager what I try to really understand is what each individual team members tick.”

5 Top Ways To Attract Top Talent To My Business (13:00)

  1. Showing Off Your Business (13:15)

– This is all about your brand.

“For me it is very important . . to attract the right people to our business, we need to be clear about what our brand is.”

  1. Create An Enviable Environment  (16:20)

– This all about the culture and environment of your business.

“What type of environment they are looking for? If they don’t fit in then we will have a total mismatch and it just won’t work out.”

  1. Career and Development Opportunities (19:45)

– This is about investing in staff training and offering self-improvement and self-development aside from simply job and title promotions.

“When attracting an employee, we need to be clear about what our offer is that’s on the table.”

“The sector is so competitive and if we don’t really train our staff, we won’t be able to offer the same high standards, the consistency and the staff will be demotivated and they won’t feel valued enough.”

  1. Recognizing Great Work (22:45)

– This is about reward and recognition. We need to know what makes each employee become motivated.

“We all look forward to rewards and recognition, but everyone has different wants and needs.”

  1. Perfecting the Interview Process (26:37)

– This is where we identify if we are an ideal match.

“This is where the real work comes in, it’s a two-way conversation and at the end of the day the purpose of this process is to determine are we right for that employee and are they right for us?”

What Kind of Questions To Ask During The Initial Interview (31:10)

Sample questions to ask:

  1. “What what is that made you apply for this position?”
  2. “What do you know about us a business?”
  3. “Have they applied to a lot of jobs?”
  4. “Are they really interested in THIS job?”

Next Part of the Hiring Process After The Initial Interview (32:24)

Six Ways of Recruiting by Stefania Rossi (33:52)

  1. Intro (34:12)

– Start with an intro which is mainly talking about themselves.

  • What makes you standout from the others?
  • What do you love about your job?
  • Why do you want to work here?

  1. All about skills (34:26)

– This is where you will learn about their skills, interests and knowledge

  • What are your strongest skills?
  • What are your weakest skills?
  • Tell me about the additional training that you are looking for?

  1. Under Fire (35:31)  

– To know how they deal with conflict

  • Have you ever dealt with an upset client and how did you deal with that?

  1. All about Their Future (35:36)

– To know their aspirations

  • Tell me the best feedback you have received so far?
  • Where do you see your career going?
  • What plans do you have for the future?
  • What is the biggest achievement you’ve had?

  1. Team Dynamics (36:33)

– To know if they are a team-player.

  • What do you think is the best part about working with a team?
  • Do you prefer teamwork or prefer working by yourself?
  • How do you handle it if you don’t want to be part of a team?

  1. The Round Up (37:12)
  •  To see if they have done their homework about your business.
  • What do you know about this business?
  • What part of the business appeals to you?
  • Do you have questions for me?
  • Why are you interested to come work for us?

How Many Should You Interview to Get the Right Candidate? (38:00)

“I could potentially speak to absolutely everyone and I will select it down to usually to about 5 or 6 but it really depends on the caliber of the applicants.”

What Sort of Time Commitment to Put Aside to Be Confident that You Have Hired the Right Person (40:12)

“My advice would be to be commit as much time as possible to hire the right individual.”

“If you get the wrong person, it can make or break your business.”

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $100 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1) . Get Started!

Kabbage

Qualify for funding. Get a $100 e-gift card

Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1). Get Started!

With Kabbage:

– Apply securely in minutes

– Access a line of credit of up to $250,000 (2)

– Withdraw what you need, when you need it

– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $100 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.

2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Connect with Stefania Rossi:

Facebook Page:https://www.facebook.com/UtopiaHornchurch/

Website: http://www.utopiabeautyandspa.co.uk/

Instagram:https://www.instagram.com/utopia_beauty_hornchurch/

Twitter: https://twitter.com/utopiabeautyspa

Learn more about Hidden Talent:  

Website: https://wearehiddentalent.com

Facebook group: https://www.facebook.com/groups/hiddentalent/

Share a quote from this Episode:

“I think at the end of the day, we know that the people in our team are the people that will make our business a success.” – Stefania Rossi

Help a colleague or someone you know who’d be interested by sharing this episode!

Show your love and support by rating us on iTunes or any podcast website where we are available. By sharing and rating us, this will allow us to improve and also, create more episodes just for YOU!

Jun 29 2018

51mins

Play

Rank #2: BBP 031 : Being Booked All The Time by Creating Fiercely Loyal Clients with Katt Philipps

Podcast cover
Read more

First of all, I would like to thank all my listeners for your continued patronage to The Beauty Business Podcast so I am sharing a good news…

I am happy to announce that this podcast was nominated for the Listener’s Choice Award at the British Podcast Awards!

I would like to ask for your support to vote for me by Voting Here! Please enter “The Beauty Business Podcast” in the space provided and the show image will appear then cast your vote! I would really appreciate it if you can take your time to vote for me!

Now back to our newest episode…

Our last few episodes have been value-packed, actionable and what I like to hope are mini-masterclasses. To add to the mix, I like to have episodes that are more inspirational and are true stories of success that you need to hear to support all the actionable stuff!

On this week’s episode, we have Katt Philipps joining us to share her journey when she started as a special effects makeup artist after throwing a dart at a map, then becoming a Licensed Esthetician, Master Makeup Artist and founder of Grafin Skin And Beauty by creating fiercely loyal clients.

I am sure you are all wondering what are her secrets in creating such a successful six-figure business on her own so drop everything that you’re doing and tune in now!

For all the links, visit the show notes page: Click here!

Biggest Takeaways from Katt:

“I had learned probably from watching my old boss just how important it was to create a relationship and I just couldn’t leave it so that’s why I started it.”

“My business, I hit six-figures in the first eight months of  being on business. I don’t really know what happened and I think it has less to do with me and I think it has more to do with the amazing men and women that come in into my business everyday.”

“Everything that we do is different for everybody that comes in.”

“Probably what I draw on more than anything else is my schooling in Philosophy. Because in Philosophy, there’s a right ,a wrong and a middle and I think beauty is absolutely that. There’s a left, a right and a middle and the truth is always in the middle. So I think I use that, I mean everyday with every person.”

“With my clients, I don’t do a lot of add-ons. I have a one-price facial. I really have no menu. My menu says it’s your first time in or you’ve just been with me forever. We do just exactly what’s right for your skin every time. And it’s always a conversation.”

“The first time you come in to see me, you’re my client. The second time you come to see me, you’re my friend. The third time you come to see me, if you have no place to go at Christmas, you have a place on my table and that’s how I run everything with everyone that walks into my clinic’s doors.”

“I think if you treat people the way you would your favorite person in your family, they’ll do the same for you and so that’s been the huge portion of it.”

“I can’t survive if I’m your dirty little secret. People need to know about me and it’s really amazing, I think that people love seeing businesses grow when you’re really trying and you’re honest about these are things that you really need. I think that humans will like to raise each other up, makes us feel good.”

“If you help someone out build their own empire, they’ll help build yours.”

“I realized that free doesn’t mean free to anybody, it means it is not good enough.”

“If you have something that’s worth a $100 and you sell it for $50, that’ll never be worth a hundred dollars ever again.”

“I would say that I think it’s really important  to apprentice and work underneath someone else before you try to go off on your own as well. And when you do go off on your own, there’s no need to burn a bridge.”

Episode Highlights:

Take On Working with Clients (13:20)

Starting Grafin Skin And Beauty (16:03)

Katt’s Journey As A One-Woman Salon (16:51)

Services Offered at Grafin Skin And Beauty (19:42)

Bespoke and Tweaking (23:23)

Having No Menu (26:15)

Ways To Get New Clients (28:32)

Effective Client Getting Strategy that Started with a Lollipop (37:12)

Referrals and Reviews (43:11)

Advice For Those in the Health and Beauty Industry  (50:19)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Katt Philipps’:

Website: https://www.grafinskinandbeauty.com/

Facebook Page: https://www.facebook.com/GrafinSkinAndBeauty/

Instagram: https://www.instagram.com/grafin_beauty/

Online Shop: https://petalandherb.com/

Share a quote from this Episode:

My business, I hit six-figures in the first eight months of  being on business. I don’t really know what happened and I think it has less to do with me and I think it has more to do with the amazing men and women that come in into my business everyday.– Katt Philipps

May 09 2018

58mins

Play

Rank #3: BBP 049 : How to Create Loyalty in Your Customers

Podcast cover
Read more

Welcome to February . . .

It’s going to be a very busy month full of surprises . . . you’ll have to listen to find out more – you are not going to want to miss this though!

But before all that . . .

Let’s revisit one of the most important aspects in every business that you should build amongst your clients – LOYALTY.

But what is loyalty?

Is it still relevant today with all the development of technology where people can simply find the nearest, best priced option available?

How does one build loyalty with their customers these days and how do you reward them for sticking by you?

I am sure you have the same questions above and so I will answer each one of them in this episode – plus I’ve got a free downloadable survey form you can use to get valuable feedback from your clients. I’ll tell you exactly HOW to use it in the episode.

How cool is that?

But that’s not all. . . (cue drum roll please)

I am excited to announce that I will be speaking at the upcoming conference, Professional Beauty London, this month to bring not one, not two but SIX business building workshops over two days!

Head on over to Professional Beauty Business Workshop to learn more and to book your tickets. I hope to see you there!

If you are not able to make it to London to join me for the workshops, I have some VERY exciting news. I will be hosting an event where everyone can attend wherever you are in the world. . .

I would like to introduce something that we, my team and I, have been working on for months.

The Beauty Business Boot Camp!

This is going to be a week long VIRTUAL event . . . meaning that it takes place online!

Every day . . . for a whole week . . . I am going to be holding FREE training sessions online covering the BIGGEST topics affecting independent businesses in our industry that will make a massive difference to your business in 2019.

Excited? Want to know more? Click HERE.

Now before we get ahead of ourselves, let’s get back to our topic which is LOYALTY so hit play to listen now.

Episode Highlights and Takeaways:

All About Loyalty (5:18)

Types of Loyalty:

  • Brand Loyalty or Business Loyalty (6:00)
  • Product Loyalty (6:21)

What are the Benefits of Loyalty? (10:37)

9 Ways To Help You Build Loyalty Among Your Clients (12:15)

1.Get Personal (12:21)

“Just recognising people, by letting them know you know who they are and that they are important to you is a big deal!”

2.A Thank You Goes a Long Way (16:12)

“This goes hand in hand with valuing your clients . . . so always say “thank you” at the end of every treatment or service.”

3.Genuine Customer Service (17:38)

“Genuine customer service is straight forward for me . . . what would YOU want, how would YOU want to be dealt with in a similar circumstance? ”

4.Stay Connected (19:11)

“Once again it shows you care about them and in turn they will reciprocate and extend you their loyalty . . . even if they haven’t visited recently. ”

5.Let Them Feel Heard (21:05)

“Offer your clients an easy way for them to give you feedback after every treatment AND encourage them to do so.”

6.Make It A Habit (22:27)

“Caring about your clients, genuine customer service and everything I have been talking about is an EVERYDAY thing. It’s not something you can focus on one day and forget about the next . . . that’s not really going to work.”

7.Exceed Expectations (23:21)

“An unexpected gesture or Random Act of Kindness such as this will leave a lasting impression that will keep them coming back and have them talking about you to their friends!”

8.Don’t Forget Your Employees (24:04)

“Loyalty among your staff is arguably MORE important than loyalty in your clients.”

9.Reward Their Loyalty 25:17

“This can be as simple or as complex as you want to make it . . . but in my experience, the more simple you can make it  . . . the more powerful it will be!”

Downloadables:

Sample Survey Form

Podcast/Blog:

BBP 022 : The Essentials of Email Marketing

BBP 023 : How To Create The Perfect Marketing Email

Top 10 Special Offer Ideas without Discount

Professional Beauty London:

BOOK HERE

The Beauty Business Boot Camp:

REGISTER NOW

Sharing is Caring!

“My favourite way to create pretty much instant loyalty and also get referral clients  . . . is to overdeliver whenever possible.” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode and use this episode’s official hashtag #ClientForLife

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful,  stress-free and rock solid business!

Feb 08 2019

31mins

Play

Rank #4: BBP 037 : Focus Your Brand’s Personality To Secure Client Loyalty with Stephanie Mitchell

Podcast cover
Read more

Time flies by quickly when you are having fun and this season we’ve featured some amazing guests on the show from within and from outside the health and beauty industry to give us insights and inspire us to become more successful.

For our penultimate episode of Season 3, we are talking about something that most health and beauty business owners tend to neglect or give little thought to.

Honestly, I never thought it was quite so significant, but more than ever in today’s world it is really important to stand out, to be recognized if we want our clients to choose us over our competitions. There are likely hundreds of salons or spas in your area that offer similar treatments to you . . . but why would clients choose you?

The answer is simple and that it is because of your “Brand” and everything that encapsulates.

Now, I am excited to tackle this topic from a different perspective so I have with me today an amazing guest and the founder of Sunnystorm Marketing, Stephanie Mitchell.

She runs a well known marketing agency dedicated to helping beauty businesses improve their client base and brand. Stephanie’s extremely passionate about this thing called “Brand’ and is here to enlighten us as to what a brand is and to clarify why it’s more than just your catchy business name or fancy logo.

Are you ready to step up your brand? Then click play to listen now!

For all the links, visit the show notes page: Click here!

Episode Highlights and Takeaways:

Obsession about Branding (11:09)

“The reason that I’ve become so obsessed with it is first of all when I launched Sunnystorm Marketing a year and a half ago, I was nobody . . . like nobody knew anything about me. There’s so many marketing companies online like there’s millions and millions of them that do different sorts of online marketing, so I knew that I wanted to have a way to make myself stand out.”

What Is This Thing You Call ”Brand” (14:00)

“Your visual brand . .  it starts with your logo, it extends to your colour palette, your font palette and then kind of just visually how you represent yourself.”

“Having that way of visually representing yourself and making it consistent, representing that on social media, through your email marketing, on your website. It is so crucial differentiating yourself from other businesses online.”

Creating and Clarifying A Brand (17:17)

“If you feel like you either need to rebrand or you feel like you want to clarify your brand and really understand if what you are doing is right, one of the best things to do is to step back and look at your own personality and also your business personality.”

Steps in Creating Your Brand:

  1. Identifying What Your Personality Is (19:05)
  2. Think About Your Ideal Clientele (19:25)
  3. Create Brand Assets ( Logo, Color Palette, Font Palette) (20:20)

What Is A Personal Brand (24:11)

“Any type of business professional in the beauty industry should be considering their personal brand… the way I like to define your personal brand is:

What do your clients think of you when they’re not in your salon and they’re not paying you? “

How Much Do People Care About Personal Brand? (27:00)

“I think that when people do not care about you as a beauty professional… at that point you are simply a commodity and you really don’t have a differentiator between you and someone down the street that provides a similar service for the same price.”

Long Term Effects of Not Promoting Your Personal Brand (29:53)

“When it comes to all the work that you’re putting into promoting yourself online, if you’re not sharing your personal brand you’re gonna get less reward for your efforts.”

How To Develop And Expand Your Personal Brand Without Taking Too Much Time (34:18)

  1. Take baby steps to start sharing a bit more about yourself and your team in your marketing.
  1. The best thing you can do to make it not feel like work is to make it natural, authentic and comes from yourself – imagine you are talking to your favourite client only.
  1. Recognizing your fear and humanizing your brand.

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $100 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1) . Get Started!

Kabbage

Qualify for funding. Get a $100 e-gift card

Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1). Get Started!

With Kabbage:

– Apply securely in minutes

– Access a line of credit of up to $250,000 (2)

– Withdraw what you need, when you need it

– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $100 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.

  1. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Connect with Stephanie Mitchell

Website: http://sunnystorm.marketing/

Facebook Page: https://www.facebook.com/sunnystormmarketing/

Instagram: https://www.instagram.com/sunnystorm.marketing/

If you’d like to take part in Stephanie’s Online Webinars . . .

“How to create a million-dollar visual brand for your salon (with zero design skills!)”

http://training.beautybrandingmasterclass.com/

“How to ROCK your salon’s Instagram”

http://sunnystorm.marketing/instagram-webinar

Share a quote from this Episode:

“Essentially, the real differentiator that you can provide is your personal brand, your personality, the value, guidance and the inspiration that you can provide people outside of your services.” – Stephanie Mitchell

Help a colleague or someone you know who’d be interested by sharing this episode!

Show your love and support by rating us on iTunes or any podcast website where we are available. By sharing and rating us, this will allow us to improve and also, create more episodes just for YOU!

Jun 20 2018

51mins

Play

Rank #5: BBP 050 : Increase Your Profits Thanks To Better Client Retention

Podcast cover
Read more

Time sure does fly by!

Welcome to our 50th Episode and hopefully. . .we’ll also get our 200,000th lifetime download for the Beauty Business Podcast too!

So I’d like to take this opportunity to THANK YOU all my lovely listeners for this milestone as I couldn’t have done it without your continued support!

If you know someone who can benefit from listening to my podcast then please do share especially within your team! Remember that continuing education can really help you run a smooth and stress-free beauty business . . and the more people in your team that listen, the more ideas and results you’ll get!

Back to our newest episode though . . . we will be talking about Client Retention and specifically how to measure your Client Retention Rate and New Client Retention rate and then what to do with them.

I’d advise you better be ready with your notepads and calculators!

But before you press play, let me remind you about the upcoming Beauty Business Boot Camp that I had announced in the previous episode.This is a week long FREE virtual training event!

I will be covering the MAJOR topics affecting independent businesses in our industry . . . and sharing my KNOWLEDGE that I believe will make a huge difference to your business in 2019.

It’s happening very soon . . . from the 25th February to the 1st March 2019 and I don’t want you to miss it!

To register click HERE!

Now let’s go back to our Client Retention Class!

Episode Highlights and Takeaways:

What is Client Retention? (4:51)

“Client retention basically means keeping your clients or keeping your clients coming back.”

The Two Main Reasons Why It’s Important (5:18)

What is Client Retention Rate or CRR?  (6:35)

“Client retention rate is basically a measure of how many of your clients are coming back.”

3 Figures of CRR:

  • How many “Active Clients” you had at the start of the 90 day period
  • How many “Active Clients” you had at the end of the 90 day period
  • How many NEW clients you received in that same 90 Day period

What is New Client Retention? (11:54)

“You need to be really putting in the effort to retain those NEW clients and that means bringing them BACK for more treatments as soon as possible.”

2 Figures of NCR:

  • TOTAL number of NEW clients in a 90 day period
  • TOTAL number of NEW clients who came more than once in a 90 day period

How to improve Client Retention Rate or CRR? (17:04)

5 SUPER Quick and Simple Tips to Boost Your Everyday Customer Service (28:03)

LINKS

Podcast/Blog:

Top 10 Special Offer Ideas That DON’T Involve Discounts

BBP 024 : How To Use Facebook Messenger Bots to Automate and Grow Your Beauty Business

BBP 041 : Dealing with Last Minute Cancellations, Late Arrivals and No Shows

Professional Beauty London:

BOOK HERE

The Beauty Business Boot Camp:

REGISTER NOW

The Beauty Business Hackers:

JOIN US for FREE training videos!

Sharing is Caring!

“Customer service is very much at the heart of Client Retention most of the time . . . more clients leave a business or leave negative reviews because of how they FEEL they’ve been treated than actually any genuine poor treatment or poor service.”
-Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this episode. Let’s hit the 200,000 lifetime downloads!

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful, stress-free and rock solid business!

Feb 13 2019

34mins

Play

Rank #6: BBP 023 : How To Create The Perfect Marketing Email

Podcast cover
Read more

Today we are continuing on from where we left off last week talking all about Email . . . . email marketing to be precise and in particular how email can help you save you huge amounts of time AND help to grow your business!

Now this may not be quite as exciting a topic as having a youtube channel or facebook ads or using instagram stories . . . . but Email is something that we ALL now have fairly easy access to and has become the defacto method of low priced mass communication . . . but it does come with some challenges!

In todays episode I share how to turn the simple Email Marketing Calender that you created in last weeks episode in to a full 6 month calender PLUS adding in another level of segmentation BUT I show you how to do this without creating LOADS of work

I also share the anatomy of the perfect marketing email and some tips on getting your emails past those pesky spam filters and in front of the eyeballs of your clients.

Here are the downloads for this weeks episode . . .

Download the Examples: CLICK HERE

Download the Email Worksheet: CLICK HERE

Download the Email Tracker: CLICK HERE

Download the Email Calendar Worksheet: CLICK HERE

Nov 08 2017

50mins

Play

Rank #7: BBP 025 : How to Become The Retail Rockstar in Your Business with Daniela Woerner

Podcast cover
Read more

Welcome to SEASON THREE of The Beauty Business Podcast!

To kick off the new season I have a real treat in store for you. In this episode, Episode 25, I am joined by a successful licensed aesthetician, mentor, consultant, speaker and business woman, Daniela Woerner.

I asked Daniela to come on the show today to talk a little about her thoughts on selling retail products in spas, salons and clinics as this is something of a passion for her. What we ended up with was an incredible mini-masterclass in retail sales for the beauty industry that you simply will not want to miss!

It’s a little longer than a normal episode, but there was SO MUCH amazing stuff in here I wanted to keep it all in for you. Make some time, grab a drink, take LOTS of notes and enjoy!

Biggest Takeaways:

  • I feel like if you don’t tell them about the products then you are not doing your job, you are not serving them fully.
  • Everything that I do in a spa, I ask myself three questions: is this going to benefit the patient or client? Is this going to benefit the aesthetician or the practitioner who is providing the service, the beauty therapist? Is this going to benefit the spa? I want have a yes to all three of those things before I move forward with any decisions.
  • It’s really a mindset thing, you are coming to me as a skin care specialist as the expert and what I want to do to help you to reach your skin care goals… So you’re taking charge but in a gentle and respectful way, and people like to feel to be taken care of. People like to feel that you care about their skin care as much as you do.
  • We have a lot of empathy for our patients and clients and so the last thing that we would ever want is for them to think that were just in it just to push products on them. But when you shift the perspective and instead of being “salesy” you’re focusing purely on education.
  • One of my philosophies in life is anytime there’s a bump on the road, you can look at that as something that’s something going to stop you or you can look at that as an opportunity.
  • The goal I like to go for if you are a solo aesthetician or you were working on a day spa, my magic number is 50% retail disservice.
  • The technology today, they have so many things that you can do… you have the ability to sell online, to use digital ads, to target your audience to come up with creative promotions so essentially you could have this little skin care boutique as a double business.
  • When you’re recommending products or treatments, you want to be sure that you’re saying the benefit to the patient or to the client. You’re not saying all the science-y terms that the reps are teaching you…
  • There’s so much free education out there and it’s easy to find the answers. What you have to do is ask.

Episode Highlights:

  • Why Retail is Important for Health and Beauty Business? (10:35)
  • The Mindset of The Aesthetician or Beauty Therapist (14:16)
  • The Fear of Sounding Salesy (17:30)
  • Why Do So Many Salon Owners/Clinic Owners/Therapists/Aestheticians Struggle with Retail Sales? (20:34)
  • How Does A Salon Supposed To Compete Online? (20:38)
  • Overcome Lack of Time (28:14)
  • How Should People Be Measuring their Retail Sales? (41:38)
  • What Do You Consider A Good Benchmark To Aim For? (50:38)
  • When Should You Start Selling: Should It be at the Treatment Itself? (56:05)
  • Daniela: Most Important To Shift Your Focus on Education, Remove the Selling Component (1:01:34)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was sponsored by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Daniela Woerner’s:

Facebook Page : https://www.facebook.com/AddoAesthetics/

Instagram: https://www.instagram.com/addoaesthetics/

Facebook Group: https://www.facebook.com/groups/NOVA.DC.Beauty/

Website: http://www.addoaesthetics.com/

Course: https://thrive.addoaesthetics.com/p/spa-retail-rockstars

Share a quote from this Episode:

“One of my philosophies in life is anytime there’s a bump on the road, you can look at that as something that’s going to stop you or you can look at that as an opportunity.” – Daniela Woerner

Mar 28 2018

1hr 10mins

Play

Rank #8: BBP 055 : 12 Reception Area Mistakes that Are Costing You Money

Podcast cover
Read more

Are you leaving money right there on your reception desk?

Sorry to say but yes. . .

Without having to spend any real money, there are several factors that can seriously affect your beauty business that take place in your reception area.

It’s actually under your nose but, because you are busy and spend most of your time in treatments, as business owners you are usually the last to notice it . . .

Your reception area is crucial to your client journey,  so that they keep coming back and even refer more people which means MORE money to your business and to you!

If you are familiar with the saying that “first impressions last” then you should pay an equal amount of attention to your reception area as you do to your treatment rooms and facilities. 

According to a research, people rarely change their initial perception of you or your business so it’s crucial to make a good initial impression to your clients as soon as walk in.

This goes way beyond the physical aspect like the lighting, wall colours etc, but how you treat the client the minute he or she approaches the reception desk and also how you handle their needs while waiting for their treatment.

To help you out . . I have pinned down 12 reception area mistakes and categorized them into three sections: Physical, Personal and Operational.

Ready to correct those mistakes and create the perfect client reception experience for your salon or spa?

Let’s dive in . . . oh and please don’t forget to leave a review after listening to this episode!

Episode Highlights and Takeaways:

“So if first interaction and last interaction are so strongly imprinted on our brains then it stands to reason that your salon, spa or clinic reception is absolutely crucial in your clients journey with you.”

“The FIRST and LAST interaction  . . . this will leave possibly a more powerful impression on your client than the interaction you have during the treatment or service you are actually providing and the reason they came to see you.”

“Your reception area is the bridge between the chaos and hectic pace of the outside world and the calm tranquility of your salon, spa or clinic.”

“The ‘welcome’ your client receives, whether a first time client or a regular client, sets the tone for the whole visit.”

“How you deal with an unhappy customer speaks volumes about your customer service and while initially a negative, can become a huge positive if you deal with it effectively.”

12 Reception Area Mistakes that Cost You Money

Physical Aspects (4:33)

1 – Think like Marie Kondo

2 – Design

3 – Retail Product

Personal Aspect (12:38)

4 – “The Welcome” 

5 – Explain and Remind

6 – Look the Part

7 – Don’t Intimidate

8 – Reception Rewards

Operational Aspect (24:57)

9 – Get Back

10 – ReBook EVERYONE

11 – That awkward moment . . .

12 – Squander “The Goodbye” at your peril

LINKS:

Episode 55 Show Notes:

http://beautybusinesspodcast.com/episode55

BBP 030 : The Art of Creating the Perfect Waiting Room With Cheryl Janis

http://beautybusinesspodcast.com/bbp-030-the-art-of-creating-the-perfect-waiting-room-with-cheryl-janis/

BBP 040 : How to Get More 5 Star Reviews

http://beautybusinesspodcast.com/bbp-040-how-to-get-more-5-star-reviews/

Sharing is Caring!

So if first interaction and last interaction are so strongly imprinted on our brains then it stands to reason that your salon, spa or clinic reception is absolutely crucial in your clients journey with you. -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes: 

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful,  stress-free and rock solid business!

Jun 27 2019

36mins

Play

Rank #9: BBP 046 : Beauty Business Owner’s Guide to Effective Planning for A Successful 2019

Podcast cover
Read more

Happy 2019 my lovely podcast listeners!

Have you missed me? I actually had a listener said she was having “withdrawals” when we went into the holiday break.

Well the GREAT news is that this year, I promise to bring you MORE episodes! I’ll explain more in the episode itself.

Now, it’s the beginning of a new year and you might find yourself asking. . .”Now what happens next?”

If you find yourself asking this question then you probably haven’t planned anything at all for 2019 or you’re not quite sure what you’d like to achieve for this year.

Don’t worry as I am going to help you start the new year with an effective results-based planning system that takes VERY little time and will make this year your best yet!

So are you ready to conquer this year?

If you are. . . then get your planner, notebook or wherever you like to keep your notes and hit play to listen!

Episode Highlights and Takeaways:

Proper, Simple, Straightforward and most of all EFFECTIVE Planning (7:48)

“Remember FAILing isn’t a bad thing . . . it simply means you are stepping out of your comfort zone, you’re trying something new and that means you are in training for greatness!”

A. Goals Defined: (7:57)

  1. Facts First (8:28)
  • How much money did you make?
  • How many clients did you see?
  • How many NEW clients did you bring in?
  • What was your retail sales for the year?
  • What was your Client Retention rate for the year?
  • What were all your costs for the year?
  1. How Did it Feel? (10:21)
  2. What Worked Well in 2018? (11:50)
  3. What Didn’t Work Well? (12:29)
  4. Form an idea of what a MORE successful 2019 would look like for you! (13:42)

B. Planning (16:43)

“IDEA + PLANNING & ACTION = SUCCESS”

  1. Marketing and Promotions (17:07)
  2. A couple of other things I want you to PLAN for in 2019 (22:53)

LINKS:

Blogs related to this episode:

What Are Key Performance Indicators and How Can They Make a Real Difference to Your Salon Business?

How Is Your Business Doing?

Sharing is Caring!

“Planning is . . . it’s sharpening your axe or basically making everything that you do afterwards easier, quicker and MUCH more effective so the work isn’t so hard!” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my facebook Page:

https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful,  stress-free and rock solid business!

Jan 16 2019

27mins

Play

Rank #10: BBP 033 : 9 Ways to Set You Up for the Perfect Day

Podcast cover
Read more

On this week’s episode, let’s shift from our usual and talk about something’s that been buzzing on social media lately. It’s about getting things done effectively or what’s being called “Morning Routines”.

You may have heard about “morning routines” which is commonly practised by either someone successful or famous like a celebrity or even a president like Barack Obama. But if not, it is basically what you do in the morning, day in, day out, that sets you up for maximum effectiveness for the rest of your day.

Do you happen to have your own personal morning routine or is your morning routine simply making it to work on time? I understand that there are factors in life that may prevent us from having a kick-ass morning routine especially if you have kids…trust me, I should know!

You may be wondering why am I talking about this if I happen to not practice it constantly but I would like to share my personal morning routine . . sort of routine . . which helped me in my day to day tasks.

Honestly, I can’t claim to practice my morning routine religiously but hey, I get to do at least two or three and it helps me to be productive. I challenge you to try it!

Who knows you might have an idea to create your own to achieve maximum effectiveness throughout the day?

So without further ado, here’s my…

9 Ways to Set You Up for the Perfect Day!

1.) Make Your Bed (4:47)

2.) Avoid grabbing your phone straight away as soon as you wake up!

(5:52)

3.) Meditate (11:16)

4.) Stretch a Little (14:14)

5.) Exercise (15:36)

6.) Take a cold shower (18:30)

7.) Get an early start! (20:17

8.) Go to bed earlier (21:21)

9.) Morning Music! (24:34)

Here’s my Morning Music Playlist:

Download my 9 Ways to Set You Up for the Perfect Day! And Morning Music Playlist: Click HERE!

For all the links, visit the show notes page: Click here!

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $100 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1) . Get Started!

Kabbage

Qualify for funding. Get a $100 e-gift card

Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1). Get Started!

With Kabbage:

– Apply securely in minutes

– Access a line of credit of up to $250,000 (2)

– Withdraw what you need, when you need it

– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $100 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.

  1. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

Links Mentioned On this Episode:

Inspiring: Change the World by Making Your Bed – by Admiral William McRaven: Watch on Youtube

10% Happier: Meditation App

Get it on iTunes

Get it on Playstore

Headspace: Meditation

Get it on iTunes

Get it on Playstore

Night Shift (only available to Apple devices)

Click to know more

Love this episode? Rate me on iTunes or any podcast website where my show is available!

May 23 2018

27mins

Play

Rank #11: BBP 032 : How To 5 Star Your Home Salon or Spa with Kerry Beavis

Podcast cover
Read more

Are you planning to have your salon at home or is already a home based salon or spa and feeling that you are not “legit” compared to those high-end salons?

Worry no more as I am bringing an episode just for you which I am really excited about! Finally our guest is no longer busy that she has joined us to share her expertise about home based beauty businesses. Meet the founder of The Revive Company and was awarded in 2016 as Professional Beauty’s Beauty Therapist of the Year, Kerry Beavis.

Now get your notes and be prepared to list down Kerry’s tips on how to up your game as a home based beauty business!

And who knows… you can be the next Beauty Therapist of The Year after listening to this?

P.S. To show you support for The Beauty Business Podcast to be awarded as the Listener’s Choice Award at the British Podcast Award, please VOTE HERE!

For all the links, visit the show notes page: Click here!

Biggest Takeaways from Kerry:

“It is a business, I do a service I get paid for it. It’s not a hobby.”

“Just because you’re in a home, you’re not doing any less work than someone that’s got a posh spa or a beautiful salon. You can still make your home look beautiful for people and still provide a topnotch service. ”

“When you work for yourself, what you earn is what you get although you have costings obviously but you do earn more. Can’t deny it, it’s your way, your rules.”

“On Pricing: Don’t undersell yourself.”

“Social media is huge. You need to get yourself on social media to get people into your business.”

“Just think outside the box. Don’t be afraid to approach people, to collaborate with people so you’re seen as the beauty expert in your area.”

“You got to get yourself out there and be seen as the expert.”

“I think it is your duty to educate people to use this stuff and be passionate about what you sell. Don’t bother selling stuff that you don’t believe in.”

Five Top Tips to 5 Star Your Home Salon or Spa by Kerry:

  1. Your Five Star Customer Experience starts right at the beginning at the initial contact.
  2. You need to pay attention to every tiny detail
  3. If you go out  and think of three businesses you think that give outstanding customer service…then think what you can copy and implement in your own business.
  4. Make sure that you’re getting in contact with clients…48 hours after their treatment.
  5. Just send out a handwritten card with a “Thank You” on.

Episode Highlights:

Misconception about Home Salons (8:44)

Home Salons: The Good and The Bad (10:13)

Getting Clients on Home Salons (13:24)

Starting A Home Salon (14:16)

Home Salon Pricing (17:37)

Tips On Attracting Clients (20:34)

Retail Sales on Home Salons (21:29)

Five Top Tips to 5 Star Your Home Salon or Spa (25:27)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $100 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1) . Get Started!

Kabbage

Qualify for funding. Get a $100 e-gift card

Apply for up to $250,000 of funding through Kabbage, and you’ll get a $100 e-gift card when you qualify (1). Get Started!

With Kabbage:

– Apply securely in minutes

– Access a line of credit of up to $250,000 (2)

– Withdraw what you need, when you need it

– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $100 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.

  1. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Kerry Beavis’:

Website: www.therevivecompany.com

Facebook Page: https://www.facebook.com/TheReviveCompany.comWixams/

Facebook Group: https://www.facebook.com/groups/1195871830547978/

Share a quote from this Episode:

Just because you’re in a home, you’re not doing any less work than someone that’s got a posh spa or a beautiful salon. You can still make your home look beautiful for people and still provide a topnotch service.-Kerry Beavis

May 16 2018

35mins

Play

Rank #12: BBP 043 : 7 Steps to Speed Up Your Success from the Start

Podcast cover
Read more

This week’s episode is inspired by one of the most requested topics being asked by listeners just like YOU and the members of my Facebook Group called The Beauty Business Hackers ( if you haven’t joined yet then click here!)

Recently, I received an email from one of our avid listeners which prompted me to finally create an episode on how to start your beauty business and here’s a portion of her email to me. . .

Truly appreciate you for sending that email, Steph!

This is the very reason why I created this podcast. . . to help independent beauty business owners whether just starting or already on their journey to become successful in the beauty business industry.

This topic would let alone take up all day if you want the nitty-gritty but as I pondered on what to talk about without overwhelming you. . . so I started with the basics!

What should you do first when starting out?

This question made me list down 7 steps that you should do from day one ( it can even be right now ) to speed up your success in the beauty business industry.

Are you ready for that first step to success? (If you are nodding right now then go get a pen and paper to list these down then hit play to listen!)

Visit this link for the show notes of this episode: beautybusinesspodcast.com/episode43

Episode Highlights and Takeaways:

“A business with a plan  knows what they are aiming for and they get there. It might take a little bit longer than hoped,things might change along the way, it might happen quicker than planned . . . but the point is that right from the start, you got an idea of what you are actually aiming to do in your business.”  

7 Steps to Speed Up Your Success from the Start (4:04)

Links of Podcast or Blogs Mentioned:

99 Clients in 33 Days Course
BBP 012: When To Raise Treatment Prices in Your Salon
The 5 Ways to Grow Your Salon: How to Increase Your Profits by 28%

P.S.

Here’s the breathtaking photo I have taken outside my window!

Sharing is Caring!

“A business plan is . . . it’s a written down, thought out destination guide. It’s where you are wanting to get to either ultimately or just to start off with in your business.” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Plus. . .show your love and support by commenting or best yet by rating us on iTunes or any podcast website where we are available. By sharing and rating us, this will allow us to improve and also, create more episodes just for YOU!

Let’s Hear From You!

Got a picturesque photo from your window to share on your side of the world? If yes, share them by joining my Facebook Group called the BeautyBusinessHacker. Also, if you have comments on the recent episode or would like to share what steps you took when starting out, we’d be happy to hear them!

Nov 14 2018

35mins

Play

Rank #13: BBP 029 : Salon Social Media Check Up and The Power of Facebook Groups with Catherine Trebble

Podcast cover
Read more

Let’s welcome back our first ever two-time guest this week, the salon industry’s super sought-after social media expert, Catherine Trebble.

If you’re an avid listener… then you’ve probably listened to the 2nd episode of the Beauty Business Podcast already. This episode was over 2 years ago now and since social media has evolved just a bit so I thought it was the right time revisit this hot topic.

If you have not listened to the first time we had Catherine on the show, then click here to listen: http://beautybusinesspodcast.com/beauty-salon-owners-social-media-questions-answered-with-catherine-trebble/

If you’re curious to know if social media has changed over the last two years, whether your current social efforts are up to scratch  and how can we make use of social media effectively in the health and beauty industry then look no further and hit play to learn more!

For all the links and info, visit the show notes page: Click here!

Biggest Takeaways from Catherine:

“Email Marketing still wins the day if you do it right.”

“Social media is where people get the opportunity to know, like and  trust you. They get to see your expertise.”

“Social media and email marketing, they work REALLY well together.”

“Facebook has become pay to play.”

“Big Three Platforms: Facebook Page, Facebook Group and Instagram.”

“To me where I spend most of my effort on social media is within my own Facebook Group and for clients as well, that’s where I encourage them to actually spend their time as well.”

“Facebook, the company itself, is actually encouraging communities. It is much more easier in a Facebook group to build a community because that’s its natural use. It’s literally created for communities.”

“Posts need to be interactive. This is vital.”

“One key thing about groups is to always provide value.”

Episode Highlights:

How much has changed with social media in the last two years? (6:00)

Today’s Big Three Platforms (9:23)

Facebook Page Vs Facebook Group (10:49)

Advantages of Having A Facebook Group (12:44)

Facebook Changes Affecting Your Reach (13:16)

Is a Facebook Page Still Worth It? (15:32)

Tips on Facebook Groups (17:35)

How To Get People In The Group (20:06)

Asking Questions Before Joining A Facebook Group (20:51)

Weekly Themes For Facebook Groups (23:44)

Posting on Groups (25:44)

Words of Wisdom on Facebook Groups (27:29)

Catherine’s Take on Instagram Stories (28:51)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Catherine Trebble’s:

Website: https://www.supportyourbrilliance.com/

Facebook Group: https://www.facebook.com/groups/SupportYourBrilliance/

Linkedin: https://www.linkedin.com/in/catherinetrebble/

Instagram: https://www.instagram.com/supportyourbrilliance/

Share a quote from this Episode:

“Social media is where people get the opportunity to know, like and  trust you. They get to see your expertise.” – Catherine Trebble

Apr 25 2018

37mins

Play

Rank #14: BBP 048 : Top 10 Ways to Motivate Your Team

Podcast cover
Read more

Remember we were recently talking about goals on the podcast . . .  I hope you were able to plan what you’d like to achieve this year.

However, those are very much YOUR goals . . . but what about your team?

Do they share the same vision as you?

Are they motivated enough to help you reach those goals?

Motivation plays a major role when it comes to team performance. If your team members feel demotivated or lacking in support from YOU, they will likely deliver poor performance which can affect your business and your goals.

It’s a domino effect and you mustn’t take this lightly.

I understand that running a business can be tough but it certainly doesn’t mean you have to do it all on your own – in fact you shouldn’t. That’s why you have a team to support you, tho help you with your success . .  but you have to support them as well.

You need your team working WITH you to give you the best chance of achieving those goals.

So the very first step that you need to take is . . . TO MOTIVATE THEM.

But how do you do that on top of everything else and where do you start?

Well that is exactly what I have for you in today’s episode . . . 10 tried and tested, PROVEN ways to motivate your team.

Episode Highlights and Takeaways:
10 Tried and Tested, PROVEN Ways To Motivate Your Team (3:05)

  1. Create a Pleasant Working Environment (3:33)

“Provide a place for your team to de-stress or hangout whenever they feel the need to relax during their breaks – for that matter make sure your team are taking regular breaks so they don’t burn out.”

  1. Set Goals WITH your team! (4:38)

“Setting a target is one of the very best ways to help in motivating your team, it shows you care about them and about their personal development and that you want them to become successful too.”

  1. Know Their Worth (9:28)

“Treat each individual as part of a team or as a family member and not just some replaceable object. ”

  1. Educate Don’t Punish (10:31)

“Train people well enough so that they can leave, treat them well enough so they don’t want to.”

Not my quote unfortunately . . . Sir Richard Branson said it!

  1. Growth (12:21)

“It’s vital to know each team members desires and goals personally, you also want them to work well AS a team to help YOU achieve your goals.”

  1. Reward Hard Work (13:24)

“Just having the same targets and rewards in place all the time actually becomes less and less motivating OVER time.”

  1. Acknowledge Their Efforts (15:34)

“Even just a simple ‘Thank you” at the end of a long day can mean a huge amount to a member of your team.”

  1. Build and Bond (17:13)

“Build a healthy relationship with each member yourself and foster good relationships between your team too. ”

  1. Train and Develop (18:15)

“Training your team to really become experts will make clients feel at ease because they know they will be in good hands . . . thus creating an even more positive client experience.”

  1. Communicate and Collaborate (19:53)

“One of the most important things to have in a team is. . . communication.”

LINKS:

BBP 038 : How to Attract and Recruit the Best Team for Your Beauty Business with Stefania Rossi

BBP 036 : 10 Ways to Create and Keep A Winning Team in Your Beauty Business with Clare Cockell

The One Minute Manager by Ken Blanchard

Sharing is Caring!

“Because at the end of the day, you can’t really motivate someone . . . Only they can do that . . . But you can create a perfect storm of circumstances, a perfect working environment of support that leads them down the path with only one choice which is Motivation!” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Help Me Create An Impact!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment. Every review will count towards my impact goal and will be featured on my website on a daily basis.

Here are ways you can be part of Impact 365:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

I look forward to hearing from you and of course to help YOU achieve a successful,  stress-free and rock solid business!

Jan 30 2019

25mins

Play

Rank #15: BBP 044 : Get Your Life Back By Hiring A VA

Podcast cover
Read more

Starting a business can be liberating, being the boss of your own beauty business is great . . . but then you suddenly find out that it takes more than one person to run a successful business.

You are now swamped with all those tasks you didn’t expect to be doing wearing all those hats; which ends up affecting your family time, your clients, your sleep and basically your whole life!

But then as an independent business owner, you may feel that hiring someone to help with your customer service or social media management tasks can cost A LOT of money. . .

Well yes, it will cost money, but then there’s a way to hire someone to help you that fits within your budget!

Is it possible? Of course . . . . by hiring a Virtual Assistant!

What is a Virtual Assistant? What can they do? What DO they cost and where do I get one?

All questions I will answer in this episode . . . AND I will even take you through the exact process I used to hire my own two awesome Virtual Assistants!

Click here for the show notes: www.beautybusinesspodcast.com/episode44

Episode Highlights and Takeaways:

What is a Virtual Assistant? (3:36)

“A Virtual Assistant or VA is a real life person. They are your assistant, but they don’t come in to your place of work, sit down and work alongside you. Instead they live possibly miles away from where you work and they do all their work for you over the internet  hence remotely or virtually!”

How Do You Know If You Could Benefit From Working with A VA? (4:20)

How Much Does A VA Cost? (8:29)

My Foolproof Guide To An Easy Way To Hire A VA (12:43)

The Important Elements That You Should Remember in Creating A Job Description (15:32)

Links:

Examples of Online Job Platforms Mentioned:

Onlinejobsph: https://www.onlinejobs.ph/

Upwork: https://www.upwork.com/

Freelancer: https://www.freelancer.ph/

Guru: https://www.guru.com/

Examples of Payment Options Mentioned:

Paypal: https://www.paypal.com/us/home

Payoneer: https://www.payoneer.com/main/

Transferwise: https://transferwise.com/

Examples of Scheduling Tools Mentioned:

Google Calendar: https://calendar.google.com/

Calendly: https://calendly.com/

Sharing is Caring!

“Being a solo business owner can be liberating as you are doing things your way and that’s probably one of the things you wanted when you started out. But if you are at the point where you are working long hours just to get things done and it’s causing you stress, you’re losing sleep AND it’s affecting your personal or family time then you should really consider a helping hand.” -Adam Chatterley-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Plus. . .show your love and support by commenting or best yet by rating us on iTunes or any podcast website where we are available. By sharing and rating us, this will allow us to improve and also, create more episodes just for YOU!

Let’s Hear From You!

Got more questions about hiring a VA? If yes then join my Facebook group called the BeautyBusinessHacker and I’ll be happy to answer them plus join a community of successful beauty business owners like you!

Dec 05 2018

28mins

Play

Rank #16: BBP 022 : The Essentials of Email Marketing

Podcast cover
Read more

Today we are talking all about Email . . . . email marketing to be precise and in particular how email can help you save you huge amounts of time AND help to grow your business!

Now this may not be quite as exciting a topic as having a youtube channel or facebook ads or using instagram stories . . . . but Email is something that we ALL now have fairly easy access to and has become the defacto method of low priced mass communication . . . but it does come with some challenges!

This is going to be a two part episode . . . mainly due to timings. This episode (and the next one) are based on a presentation I gave at a salon owners mastermind event a few weeks ago hosted by Phil Jackson from Build Your Salon . . . and it was really well received.

I think it comes under the heading of . . . we didn’t know what were missing out on . . . . becasue you don’t generally know what is possible until someone tells you . . . .

Here are the downloads for this weeks episode . . .

Download the Examples: CLICK HERE

Download the Email Worksheet: CLICK HERE

Download the Email Tracker: CLICK HERE

Download the Email Calendar Worksheet: CLICK HERE

Nov 01 2017

50mins

Play

Rank #17: BBP 058 : Mastering “The Client Journey” with The International Institute for Anti-Ageing

Podcast cover
Read more

We’re on the third installment of the Stock and Retail Mini-series of The Beauty Business Podcast and today we will be talking about “The Client Journey.”

What has that got to do with stock and retail I hear you ask? The fact is that most therapists and aestheticians still fear the thought of “selling” their products to their clients. But this if a client comes to you with an issue they are suffering, then as a therapist you are doing them a disservice if you are not suggesting a home care solution for them. 

In order to gain loyal clients, your service doesn’t start when a client lays down on the treatment table and it doesn’t end after the treatment, that’s why you should offer or “prescribe” the correct products that can enhance the effect of the treatment that you gave.

. . .and that’s why this week we have two amazing guests joining us from The International Institute for Anti-Ageing!

Meet the Founder of IIAA, Tracy Alpert and their Sales Director, Nicola Bell.

Get ready to take down notes because they will be sharing their approach to educating therapists and aestheticians on how to properly offer products to their clients. Even the language they use is inspirational. Learn how to effectively provide solutions to your clients using their 7 Touchpoint Client Journey Framework. 

Now before you go ahead and listen, I would like to invite to my upcoming FREE live webinar next week on Monday and Tuesday. 

The number one issue of any spa or salon owner is getting clients so I will be revealing The 4 Secrets To Getting All The Clients You’ll Ever Need.

If this is your main concern then don’t think twice and register now using the link below:

http://beautybusinesspodcast.com/moreclients

I’ll be seeing you there and don’t forget to leave a review after listening to this episode in order to get a chance to win $100 Amazon Gift Card.

Episode Highlights and Takeaways:

History and Philosophy of The International Institute of Anti-Ageing (9:15)

Defining Client Journey (16:35)

The 7 Touchpoint Client Journey Framework (20:30)

Introducing The Client Journey In The Beauty Business Industry (37:40)

Feedback On The 7 Touchpoint Client Journey Framework (39:25)

LINKS:

Episode 58 Show Notes:

http://beautybusinesspodcast.com/episode58

Connect With The International Institute for Anti-Ageing 

Website: https://www.iiaa.eu/

Advanced Nutritional Programme: https://www.advancednutritionprogramme.com

Facebook: https://www.facebook.com/iiaaltd

Youtube: https://www.youtube.com/channel/UCv4Qqdio3QT2mdPCdgQK_vg

Sharing is Caring!


A lot of therapists don’t understand this power that they actually do have and that they undermine themselves and so this will also help them to understand that what they’re doing is really special and that they are offering such an incredible service in changing people’s lives. – Tracy Alpert 

This is a journey that an end user, a client that is visiting a location whether it be a retail or a salon really starts to strike up a relationship and the main aim of this is to generate loyalty. -Nicola Bell

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

WE NEED YOUR VOTE!

Help us win by nominating The Beauty Business Podcast at The Podcast Awards.

Here’s how you can nominate for me:

  1. Visit this link :https://www.podcastawards.com and click on the “Click Here to Nominate” button.
  2. Enter your details and you’ll receive a verification process to make sure you are a human being and not an evil robot.
  3. Once verified, you will be directed to your dashboard where you can nominate a podcast show under several categories. 
  4. We are nominated in two categories Adam Curry’s People’s Choice Award and the Business Category which happen to be at the top of the page. To nominate us, select our podcast show The Beauty Business Podcast (scroll down to T for “The”)
  5. Once done, just click the Save at the bottom then you’re all set.
  6. Bonus: Share this to your friends and colleagues and the universe will reward you!

This isn’t just for vanity . . . I’d love to win of course, but winning will allow us to reach even more people and make huge improvements to the show by providing you with even more FREE, informative and actionable podcast episodes to help you finally create the business you desire.

Help Me Create An Impact and WIN an Amazon Gift Card!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment to entered into a monthly prize roster to win a $100 Amazon Gift Card.

Every month, I will be choosing a winner so in order to be in with a chance make sure you follow the steps below:

1) Leave an honest review and rating on iTunes, Impact 365 or any podcast app that you are subscribed to.

Here are the links to leave your rating and review:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

2) You need to leave at least your first name, your business name and your location on the review so I can track you down in case you win.

3) Be updated on the contest by following my official social media accounts:

Facebook page: (https://www.facebook.com/salonbusinesssecrets/)

Instagram: ( https://www.instagram.com/salonbusinesssecrets/)

Facebook Group which is The Beauty Business Hackers: (https://www.facebook.com/groups/beautybusinesshackers/)

So what are you waiting for? Leave me a review and let me know specifically what you get out of the show, whether I’ve inspired you to change anything specific in your business and don’t forget to share the outcome of those changes!

Jul 19 2019

50mins

Play

Rank #18: BBP 026 : How to Get a Constant Stream of Clients with Facebook Ads with Tara Zirker

Podcast cover
Read more

We’re back again for another episode in season three and the good news is, we’re bringing you another talk-turned-mini-masterclass session with Spa Industry Facebook Ads Expert and founder of Successful Ads Club, Tara Zirker.

I know most of us business owners have that love and hate relationship with Facebook Ads, but after listening to Tara … you may just realize that it is an essential tool or skill you can learn to help your health and beauty business grow and get more clients!

The show notes, links etc for this episode can be found here.

So what are you waiting for? Grab your earphones and get ready for a crash course in small budget, but massively powerful Facebook Ads with Tara. Make sure you take notes as this episode is jam-packed with strategies on how to use Facebook ads for your health and beauty business!

Biggest Takeaways from Tara:

  • “We decided to narrow in and do Advertising because we see that as one of the most powerful ways to really control your revenue or increase your revenue in your business.”
  • “Any business that is growing at some point, has to do advertising!”
  • “Every single business that you look at, they went from small to big or from stagnant to growing because of a few strategic marketing strategies and one of those most likely going to be advertising. It is definitely the kind of growth factor, I would say in 99.9% of all businesses.”
  • “If you boost a post, it’s likely go out to people who’ll likely interact with a boosted post. When you do what I call backend ads, meaning you go in into your ads manager and you actually create ads from the backend of Facebook. You are interacting with people who are likely to go off of Facebook and enter their email or make a purchase.”
  • “If you are really dedicated to the growth of your business then you’ve got to overcome those technological sort of fears and failures.”
  • “Learning to do your own lead generation or learning lead generation in general is one of the best skills you can develop as a small business owner.”
  • “Facebook ads is a little bit more complicated at first just to learn it. Once you get into it, it is so easy. Honestly, becomes intuitive to do and really fun.”

Episode Highlights:

  • The Basics of Paid Advertising on Facebook (8:40)
  • Why do we even NEED to Pay to advertise on Facebook . . . isn’t social media supposed to be free? (9:53)
  • Boost Post VS Facebook Ads (12:53)
  • Overcoming The Fear of Using of Facebook Ads (18:00)
  • Is Facebook Advertising for Big companies only? (22:30)
  • Is it a Huge Investment in Using Facebook Ads? (24:00)
  • Facebook Ads: How can this work as a strategy for an independent beauty business? (28:34)
  • Targeting People on Facebook (38:28)
  • Tips on Getting Started and Common Pitfalls (44:35)
  • Advice on Hiring a Facebook Ad Agency or Doing it Individually? (52:43)
  • What to look for in an Ad Agency? (54:40)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Tara Zirker’s:

Facebook Page: https://www.facebook.com/successfuladsclub/

Website: https://www.successfuladsclub.com/

Facebook Group: https://www.facebook.com/groups/SUCCESSFULADSCLUB/

Share a quote from this Episode:

“If you are really dedicated to the growth of your business then you’ve got to overcome those technological sort of fears and failures.” – Tara Zirker

Apr 04 2018

1hr 2mins

Play

Rank #19: BBP 056 : Boost Your Retail Sales While Beating the Online Beauty Sites and Department Stores with Daniela Woerner

Podcast cover
Read more

Finally. . . the much promised, much anticipated mini-series all about products is here!

To kick things off I am joined again by a good friend of mine and the queen of salon and spa retail sales Daniela Woerner.

We’re talking about why retail sales are important to your spa or salon in 2019 because I firmly believe that your ability to sell retail products can help you to the next level of your business no matter how big or small you are.

Plus, we will be tackling the current pressing issue of beauty business owners that’s been making the rounds on social media all about how to compete with previously salon only retail product being sold through department stores or online merchants . . . often at prices lower than you are encouraged to sell at.

If you follow me on social,  then you probably saw my video where I discuss Amazon getting in to the professional beauty market by selling salon products and we all know that Amazon is a big name when it comes to online shopping.

So just how do you compete if you are an individual spa or salon owner?

Find out how by listening now. . .

. . .and stay tuned at the end of the podcast as I tell you how you can get your hands on a $100 Amazon Gift Card!

P.S.

In case you have any concerns or burning questions about anything to to with products or retail then you can send me an email at  letstalk@salonbusinesssecrets.com or send me a message on any of my social media accounts.

P.S.S.

Stay tuned for another episode next week as I will be continuing the product mini series and bringing more beauty industry experts…

Episode Highlights and Takeaways:

How Important is Retail Sales To The Success of A Spa or Salon in 2019? (7:40)

Do People Who Come In for Treatments Really Want To Be Sold Products When They Come In? (10:10)

How Can An Independent Spa Compete If Professional Only Retail Products Are Being Sold With Better Prices Via Online or On Department Stores? (12:54)

As An Individual Spa or Salon Owner, What Can You Sell And  How To Measure This? (19:10)

What Exactly is Retail to Service Percentage? (22:52)

What Do You Teach Your Students To Aim For? (23:50)

Is It Possible For A Whole Team To Achieve the 50% Retail to Service conversion rate? (29:45)

What Have You Seen Recently That’s Working To Motivate Your Team To Focus On Retail Sales (35:00)

LINKS:

Episode 56 Show Notes:

http://beautybusinesspodcast.com/episode56

Connect With Daniela Woerner:

Website: https://thrive.addoaesthetics.com/

Podcast: https://thrive.addoaesthetics.com/podcast

Instagram: https://www.instagram.com/addoaesthetics/

Register for The Spa Retail Rockstars using the link below:

https://bit.ly/2XHNwmC

Sharing is Caring!

We need to be able to think outside the box . .  what do we have to offer that these other places don’t? That’s our expertise and that’s the high-touch capability. -Daniela Woerner-

Help a colleague or someone you know who’d be interested by sharing this quote or episode!

Help Me Create An Impact and WIN an Amazon Gift Card!

One of my biggest goals this year 2019 is to create an impact to beauty business owners like YOU every . . single . . day by helping you become more successful.

I’m calling this my Impact 365 goal.

So if I’ve ever made any significant difference in your life or business after listening to any podcast episodes, reading my blogs or via online workshops then let me know by leaving a review , recommendation or comment and be entered in to a monthly prize drawer to win a $100 Amazon Gift Card.

Every month, I will be choosing a winner so in order to be in with a chance make sure you follow the steps below:

1) Leave an honest review and rating on iTunes, Impact 365 or any podcast app that you are subscribed to.

Here are the links to leave your rating and review:

Leave a recommendation via my Facebook Page: https://www.facebook.com/salonbusinesssecrets/reviews/

Give a review on iTunes:

https://itunes.apple.com/us/podcast/the-beauty-business-podcast/

Visit Impact 365 and leave a comment:

http://salonbusinesssecrets.com/impact

2) You need to leave at least your first name, your business name and your location on the review so I can track you down in case you win.

3) Be updated on the contest by following my official social media accounts:

Facebook page: (https://www.facebook.com/salonbusinesssecrets/)

Instagram: ( https://www.instagram.com/salonbusinesssecrets/)

Facebook Group which is The Beauty Business Hackers: (https://www.facebook.com/groups/beautybusinesshackers/)

So what are you waiting for? Leave me a review and let me know specifically what you get out of the show, whether I’ve inspired you to change anything specific in your business and don;t forget to share the outcome of those changes!

Jul 03 2019

45mins

Play

Rank #20: BBP 027 : Vision Boards – An Exciting Way To Tap Into Your Dreams with Melanie Bundock

Podcast cover
Read more

It’s our third episode of season three and I do hope you have been enjoying our first two content-packed, practical and focused business-building episodes or what I have come to call . . mini masterclasses.

For all the links and info visit the show notes page click here.

For this episode, it’s something a little different from the first two, but you’ll definitely be inspired how to ‘’tap’’ into your dreams or goals to make them a reality. As owners of health and beauty businesses, we do have dreams and goals, but we tend not to focus properly, we get caught up in the day-to-day, so how can we make these happen?

Look no further as I am joined by an extraordinary life and mindset coach, Melanie Bundock, where she will share an exciting way to tap in to those dreams through visualisation and the use of vision boards.

Sit back, relax and be amazed plus you’ll hear my story on how Melanie’s manifestation ability made even me a believer!

Biggest Takeaways from Melanie:

“Vision boarding is the art of visualization.”

“If you want something, you can have it!”

“I do believe that if you want something enough, and this is the secret really, when you are clear of what you want and the desire is strong enough, you will make it happen but you’ve got to believe it’s gonna happen.”

“Be as focused as you can.”

“If you are new to the law of attraction and you are new to this thing called manifesting, I would start small. What is you really want right now?”

“Allow yourself to dream big. Nothing is off limits. The only limits are the ones put on you by other people.”

“When you realize that you have no limits, you can be or do literally anything that you want. Things start to happen. Doors open up. You get introduced to the right people. The right person shows up in your life.”

“I believe that we get setbacks for a reason. It’s just a lesson to learn that’s gonna take you to the next step.”

“If someone has done it before you, there’s no reason why you can’t do it as well.”

“Try and put your fears aside, try to put your doubts aside. What have you got to lose?”

“You got to take action towards your goal and your vision.”

Episode Highlights:

  • Melanie’s Story: The Big Vision (05:54)
  • How Melanie’s Ability to Manifest Made Me A Believer (14:38)
  • What Are Vision Boards? (19:51)
  • Three Laws of Attraction (27:40)
  • Words of Wisdom From Melanie (40:57)

This Episode is brought to you by:

This episode of The Beauty Business Podcast was supported by Kabbage.com.
Kabbage helps small business owners access simple and flexible funding, up to $250K, right away, without the headaches that come with applying for a traditional loan.

Special Offer for Beauty Business Podcast Listeners from Kabbage.com:
Qualify for funding and get a $50 e-gift card – Apply for up to $250,000 of funding through Kabbage, and you’ll get a $50 e-gift card when you qualify (1) . Get Started!

With Kabbage:
– Apply securely in minutes
– Access a line of credit of up to $250,000  (2)
– Withdraw what you need, when you need it
– Only pay for what you use
1. Customers who apply for a Kabbage line of credit using the link in this email and are approved will receive a $50 Tango e-gift card via email 3-4 weeks after qualifying. The Tango card can be redeemed for one gift card toward the customer’s choice of dozens of restaurants, retailers, spas or other experiences. Kabbage reserves the right to cancel the promotion at any time. This offer is single-use and non-transferrable. Valid in the US only.
2. Credit lines are subject to periodic review and change, including line reduction, line increases, or line elimination. This is not a revolving account. Individual requests for capital are separate installment loans.

LINKS MENTIONED IN THIS EPISODE:

Melanie Bundock’s:

Website: http://www.melaniebundock.com/

Facebook Page: https://www.facebook.com/melaniebundockeft/

Twitter: https://twitter.com/MelanieBundock

Share a quote from this Episode:

“Allow yourself to dream big. Nothing is off limits. The only limits are the ones put on you by other people.” – Melanie Bundock

Apr 11 2018

46mins

Play