Rank #1: 003 | The 5 Brand Elements You Need For Your Blog
In this episode of the Brand It Girl podcast, we are sinking our teeth into the 5 brand elements that you need for your blog! We will look at why a blog will help your business and why branding your blog is just as important as it is for your business! Visit the show notes for more or download the freebie for this episode at http://branditgirl.com/004download
Rank #2: 047 | 10 Ways To Totally Suck At Social Media
There’s a lot of talk about what you should do on social media, but sometimes it’s easier to see the mistakes you might be making when you’re told what NOT to do! So that’s what we are doing on this episode! We are talking about the top 10 ways to totally suck at social media! I will explain why it won’t work if you’re building a platform to sell a product, why you’re looking at the wrong numbers, and how you could be posting the wrong content to social. That’s just a few of the mistakes I see people making on social media! But I don’t just tell you how to suck at social media. I also show you how to turn it around, solve the issues and start making the right decisions!
Rank #3: 017 | Why You Need A Strategy For Your Website (And How To Create One)
In those early stages of business and as we move through the business growth phase, we can really get into the weeds of creating strategies around our business operations. We end up with a social media strategy, a content strategy, an email strategy, a customer experience strategy and so many more and one vital strategy that can get left behind in our website strategy! Ashley DeLuca joins me on the Brand It Girl Podcast today to talk about your website strategy and why you need one! In this episode we encourage you to think about your website strategy as a roadmap for your visitors to follow when they land on your website. The keys to a successful website strategy that we cover in this episode include: KEY TO SUCCESS 1 | Be clear on what your end-goal or objective for new visitors is. Is it to opt-in to your list? Is it to book a discovery call? Knowing what action you want your visitors to take will help you to guide them with CTAs (Call-To-Action) which might be an opt-in form or a button leading to a call booking form or contact form. KEY TO SUCCESS 2 | Be clear on who your ideal customer is. If you are really clear on who you are serving it will make it easier to make some of the key strategic decisions you need to make around colour, typography and the flow of traffic around your site. From here you can ensure that your brand messaging is on point and that the people you are targeting know that you are their girl right from the first moment they click onto your site! KEY TO SUCCESS 3 | Keep your visitors on your site for as long as possible. This gives you extra time to make a great impression on your new visitor and helps to build up that like, know and trust factor. This can be achieved with flow on links throughout your site. So on your homepage you direct people to the next logical page with the next piece of information you’d like them to consume and then so on around your site until eventually they take that action that you defined in key to success 1. KEY TO SUCCESS 4 | Measure and track your stats. Using Google Analytics (or if you are on Squarespace, the Analytics dashboard is wonderful!) track your website stats each month to see what pages are performing well and it to see what pages you need to improve. Also if you goal is to build your list, make sure you track your subscriber numbers and also what activities you did each month that may have impacted on your subscriber numbers. So regardless of if you are just starting out and you don’t even have a website yet, or if you have a website but you haven’t thought about strategy very much, now is a great time to take a few steps back and reassess your goals, who you want to reach and the roadmap around your site.
Rank #4: 026 | Establishing Yourself As an Authority in your Field
When you start out in online business, being an authority in your field most likely crossed your mind - it’s the goal, right? We all want to be recognised for our zone of genius. And we all have a zone of genius - for some people it’s all about being great an array of things, for others the focus is finding that one thing that we are passionate about, that people know, like and trust us with, and that we can elevate to the level of authority we are seeking! As a brand stylist and strategist, I am fascinated with how authority building works and more specifically how that integrates with your brand. So in this episode of the Brand It Girl Podcast, I am bringing on Kamila Gornia to talk to us about establishing yourself as an authority in your field. The thing I love most in this episode is when Kamila talks about the triangle of trust. So be sure to pay extra attention to that and see if you can identify which level of the pyramid you currently site. Kamila shares that most of us are Generalists and the key to moving up through the levels, from Generalist to Specialist, then to Expert and Celebrity Expert is taking action and being visible.
Rank #5: 062 | How To Tap Into A Brand New Audience On YouTube + Find Your Tribe
By 2019, global consumer Internet video traffic will account for 85% of all consumer Internet traffic. That’s a huge stat! 85%? What! If you’re heart just skipped a beat because you’re not making video content, don’t worry - you are certainly not alone! Engaging with people via your content is a must for online business owners, but did you know that you actually find a new audience and build out a community around your content on YouTube, just like you do on other social media platforms? The guest for this episode, Trena Little, blew my mind when she shared how she has found her tribe on YouTube and how her videos actually save her time in her business - and these are ways that I totally didn’t expect (hint hint: think secret autopilot sales team!). She shares how to get started on YouTube, how to launch your YouTube channel and we talk you through some of the barriers that might be holding you back. And honestly, I totally understand if video is not the most instantly comfortable thing for you, I promise I struggle with it too. Grab Trena’s 10 step roadmap to launching your YouTube channel here and checkout the links in the shownotes for some of the pieces of equipment Trena mentioned in the episode. And remember - you don’t need anything fancy! Just start with what you have! Your iPhone, earbuds and a nice sunny window is enough. But above all, just get started!
Rank #6: 034 | Influencer Marketing and Garnering Brand Deals
There’s never been a better time to get started in the unique new field of Influencer Marketing. It’s something that I’ve personally dabbled in but I don’t know an awful lot about, and so I have found an Influencer Marketing expert to come on the show and talk about what Influencer Marketing in, how it works, how to garner brand deals and my favourite part: the rules, or etiquette, of Influencer Marketing. As an Influencer, you have a responsibility to not only the brand you’re working with but also to your own brand and more than anything, to your audience. It’s about protecting them, offering them real advice and opinions and I loved that Yasmin mentioned that being an influencer gives you a voice! Yasmin is also the marketing manager for Sidebuys, a data-driven online platform connecting brands with relevant influencers empowering win-win collaborations. Also, an additional tool that we spoke about in this episode is the awesome IKit, which is a media kit tool that syncs with your social channels to provide LIVE data for brands who are considering working with you. That will certainly save you constantly updating your media kit!
Rank #7: 019 | The Basics of Bookkeeping For The Ladyboss Entrepreneur with Stephanie Thacker
When it comes to running a successful online business, something you can’t overlook is the importance of keeping your finances in order. I know that if you are anything like me, you’ll be familiar with the feeling of panic when you realise that tax time is just around the corner and you’ve neglected your books for the past 8 months! Starting out in business, it’s true that there’s often not much that comes in and a whole heap more that goes out. And I know that it can feel pointless to separate your business and personal finances in those early stages because it all feels like the business is personal and if you were to pay yourself, you’d literally be paying yourself the full amount. In this episode of the Brand It Girl Podcast, Stephanie Thacker from Steadfast Bookkeeping talks us through the basics of bookkeeping and explains why we should be keeping business finances separate from personal and how to effectively track our finances so that there’s little room for error and so that we can use the hard numbers to make strategic decisions in our businesses. And to make it simple, Stephanie has put together an awesome freebie that will help you get on track quickly with your bookkeeping. The Creative Entrepreneurs Bookkeeping Guide will explain all the common bookkeeping terms and show you how you can get started with bookkeeping today (including some awesome checklists!). Download at http://branditgirl.com/019download
Rank #8: 045 | How To Land Your First (Or Next) Client This Month
So you have something awesome to offer people - it's a service that you have packaged up for your clients or perhaps a product that you know they will love. Your website is done, business cards printed and you're ready for business. But how do you find your first client? Even if you're not just starting out - perhaps you have been in business for a little while - sometimes it can feel like a struggle to find clients. But there's three areas you can focus on that will help you to land and book your first (or next) client in the next 30 days. And the best part - none of the tactics I am going to share with you are about being salesy!! The last thing I want is for you (and your clients) to feel like you are being pushy!! The tactics I share under the banners of exposure, network and proof will help you to authentically build up that know, like, trust factor that is just so important when it comes to booking clients! ..... SPECIAL OFFER: Today is the first day of your breakthrough year! Try out my membership, THE BREAKTHROUGH YEAR, over at http://thebreakthroughyear.com/join and use the code: podcast to get your first month for just $7!
Rank #9: 042 | The Storytelling Method To Sell Out Your Product, Service Or Program
In this episode I get vulnerable as I take you behind-the-scenes into my session with marketing and story strategist, Christie Bilbrey, where she takes me through the process of her new and unique storytelling method. In this episode, you’ll see first hand how to leverage your most valuable, yet priceless asset to sell out your product, service or program: your story. On Christie’s website, she shares the 5 secrets to successfully growing your business with stories: study your audience, share from the heart, be vulnerable, be bold and be consistent - and while these seem like 5 really simple steps or key takeaways, for so many people, telling your OWN story is really confronting, really difficult and I know that a lot of people might even feel that it’s impossible, so the big question is “how do we do it?”. And that’s why I wanted to bring Christie on the show to work with me using her storytelling discovery method. It's also important to know that we actually had a memory prompt brainstorm session the week before recording this episode. So the main story extraction took place before this session. In this episode though, you'll see how Christie pulls all the threads together to create a compelling relatable story and along the way she explains the crucial elements of the story arc! After the episode is finished, Christie drafted up my story and together we worked through it in Google Docs to refine and polish it further! To see the finished product, find the download in the show notes. If you'd like to go through this process too, visit Christie over at her website or take a look at her online course Stories that Convert to do it yourself!
Rank #10: 059 | How To Niche Down When Your Head Is A Whirlwind Of Ideas! - A Q&A Session
On this week’s episode of The Breakthrough Year Podcast we are answering a listener’s question! Amrah reached out on Instagram recently and asked: “I want to start something online, and have a few ideas but not sure which or what would work... I don't know where to start either and I'm terrified that it won't work and things will fail. What should I do? I love calligraphy, design and fashion. I'm not sure whether to expand with my calligraphy or start up a baby store online. I’m just worried about taking that step.” This is a great question and I think it’s something that almost every creative entrepreneur has wrestled with at one time or another (or if you’re like me, it’s likely that you struggle with this regularly!!). We can have multiple ideas that all excite us, that are all viable and often we can have these multiple ideas all in one day!! It’s tempting to attempt to do it all. In this episode I share: What it looks like when you don’t have a niche. The advantages of having a niche. Then if you’re struggling, we will also talk about how to find your niche - even if your head is a whirlwind of ideas! And finally, I’ll share some niching tips and a truthbomb right at the end! When you tune in to this episode, you’ll also hear my three step method for finding your niche. I wanted to break it down for you here too so you can see it laid out for you: STEP 1 | Firstly, a few places that you might look to find your niche include: Hobbies – sewing, art Skills – public speaking, keeping your home organised Existing career – teacher, yoga instructor Identified problems - what are your target market struggling with? So the first step is brain dumping everything you can think of - all the hobbies and passions you have; all the skills you have; your existing or past careers, and any struggles, problems or questions either you have yourself or your target market have. STEP 2 | Then you want to think about what you could offer for each of these: a physical product that you’ll package and ship to the client; an digital product like a resume template; a piece of software that is delivered digitally; an online course or training program; a service. So go back to your brain dump list and expand each of your ideas with the kinds of offerings you could create and sell. There’s going to be things on that original list that you either can’t think of anything for or you have no desire to think of any offering for - pay attention to this and just scrap those ideas. If you have to push for ideas at this point - it is not the niche for you! STEP 3 | Testing Once you have listed all of the things you could offer I want you to pull from the list your top 3. At this point they might be related things that you’re gravitating towards or they could be really very different things. Now I want you to score each of those 3 ideas out of 3 for the following criteria: Skill Level Passion Level Market Demand Level Knowledge Level How often you engage with or talk about it Level Add them up and the option with the highest score is the one to consider! Most of all, remember that niching takes commitment and bravery. There’s a tendency to not want to put all our eggs into one basket but one point or another that’s exactly what successful businesses need to do!
Rank #11: 067 | Brand Development - Building Brand Awareness Both In And Out Of The Digital Space
Your brand is so much more than just a logo, a colour palette, your website. It's a personality, a set of feelings and emotions, a voice and a face we can recognise. That's why brand development is so much more than just choose your fonts! A huge part of brand development is creating a sense of awareness around your brand and in a lot of ways that really comes down to visibility - both on and offline. This week's special guest, Whitney Eckis, knows all about the importance of visibility when it comes to raising awareness around a brand and this is exactly what she did and continues to do for her businesses and for her clients too. She share what it takes to really step out from behind the brand and be the face. We explore what kinds of opportunities we should be looking for to create a strong brand image and even how to create our own! (Think events, interviews, PR). One of the things I like most about Whitney is that she doesn't just sit back and wait for it to happen! She creates her own opportunities and she shares in this week's episode how she brought together some massive influencers and hosted an event that completely changed her business. We also share a few laughs in this episode about the challenges and insecurities that come with stepping out into the spotlight on your brand and what it really means to be the face. Sometimes there's bad days and definitely challenges, but Whitney explains how she deals with that! So, if you're in the brand development phase (and really, is a brand ever fully developed? I don't think so...) and you want to learn more about how to elevate your brand and unlock your business' full potential, then you'll definitely want to tune in!
Rank #12: 031 | Understand Your Productivity Archetype & Increase Your Productivity
Did you know that your productivity style is something that has a name and particular qualities? Something that you can leverage and use to increase your productivity? This blew my mind! Today’s Brand It Girl Podcast special guest, Alyssa Coleman, makes it easy to discover your productivity archetype so that you can make strategic decisions about your productivity strategy and really take your business to the next level! Take the productivity archetype quiz here. In this episode, we also talk about about the productivity traps that you might be falling into and how you can stop it from happening. Things like shiny object syndrome, where you get distracted by all the latest tactics and strategies because you haven’t pre-defined your action items for the day. Or how a lack of boundaries can mean that your family and friends have free range to distract you through the day. My favourite trap that we discussed was our tendency to cross as many things of our to-do list as possible and how this often means that we are working on the easy, quick win tasks and ignoring higher level CEO tasks that will really move our businesses forward. Alyssa explains how your productivity plan is crucial in ensuring that you are focusing on your CEO level tasks first so that by the end of the week you feel like you’ve achieved incredible things!
Rank #13: 054 | How To Create And Launch A High-End Brand
When it comes to brands, they are certainly not all made equal. We have low-end brands, the cheap cheerful kind, we have mid-range brands, and then we have high-end brands and when you encounter a high-end brand, you just know. There’s something about them, something that grabs you and makes you feel special. Some people call this the luxury market, others call this 5-star or prestige. Regardless of what you call it, I am sure you could name plenty of high-end brands. It’s everything from Chanel and Prada to Lamborghini and Ferrari. We find high-end brands in almost every industry: fashion, makeup, cars, hotels, travel, restaurants and spa treatments just to name a few. For business owners, there’s definitely a certain allure to being a high-end brand: You can obviously charge more for your product or service. You can really deep dive into a project and immerse yourself in it without needing to take multiple clients at the same time. You can spend extra time on the finer details to make sure what you offer is perfect. You can get to know your customers in more depth, really building quality relationships with them. As a result of this enriched relationship, you can get to know their needs and struggles and position yourself in a way that you can meet those needs and address those struggles. But the big question is: How do you create and launch a high-end brand? This is made even more difficult if you already have a brand and you are looking to transition from being a mid or low-end brand into a high-end brand. In this episode, I am bringing on a brand stylist who has just made this shift (and has made it beautifully!) - Sarah Shuttle of Orla. We talk about: the mindset behind creating a high-end brand (both from the perspective of the business owner and the client); what needs to shift inside your brand if you’re looking to transition into a more high-end market; how to create a high-end client experience (including what tools to use); And the crucial role of customer service.
Rank #14: 038 | SEO in Style: The #Ladyboss Guide to SEO Optimisation
Does the acronym SEO confuse you, concern you or just outright make you bored? You’re not alone! How to optimize your website for SEO (and your content and social media for that matter) is something that doesn’t have to be boring or confusing. I am bring SEO expert, Camilla Peffer on the show to talk to use about how to leverage SEO in your small business. In this episode we talk about how copywriting and SEO work together to get you seen and noticed in search engines like Google. Camilla shares the tools you should be using to find your SEO keywords and explains how this can be integral to writing awesome content that ranks highly in Google’s search results. Camilla also shares a bunch of resources you can use to learn more about SEO or she also has a fantastic eBook: The Art and Science of SEO [LINK] which is 50 pages of awesome that will walk you how to get started with SEO and breaks everything down for you into plain English!
Rank #15: 014 | Crafting A Personalised Message For Your Audience
When you know who you are talking to, conversations flow so easier and ultimately, you can make a bigger impact. That’s why knowing your audience and using niching and bucketing is essential when it comes to crafting a personalised message for your audience. Let me back it up. If you were going for a job interview, would you go there without any knowledge of the role, without an understanding of the business and without the slightest idea of who was interviewing you? I hope the answer is no, but surprisingly a lot of people do this. The same goes for online business and blogging. So many people start talking at their audience on their blogs, in their emails and on social media without first understanding who these people are and what issues they have. And we are not talking about a customer avatar here! We are talking understanding their core struggles and what makes them tick to better show them that you are the one who can help them. But what happens once you know who they are and what issues they are wrestling? In this episode of the Brand It Girl Podcast, blog traffic expert Terra Dawn shares how crafting a personal message for her audience has transformed her business and she shows us how to get started with niching and bucketing. What I love about this episode and Terra’s process of bucketing, is that we strip away the things that might be overwhelming you and preventing you from making real, genuine and meaningful connections with your audience. Don’t forget to grab the freebie for this episode, it’s the Bloggers Guide to Traffic and it’s certainly super helpful for online business owners too! Find it at http://branditgirl.com/014download
Rank #16: 013 | Getting Started With List Building and Email Marketing
List building should be a priority in your business. It’s one of the most efficient ways to grow your community, build up that know, like, trust factor with your audience and will help you to make sales, which as an online business, I know is a huge motivator for you! In this episode of the Brand It Girl Podcast, I share my 4 step approach to starting your email list and I explain why you should start a list in the first place. I also talk a lot about my favourite email marketing tool, ConvertKit. I am offering my podcast listeners an exclusive 30 day free trial over at ConvertKit and in this episode I explain how to use it to start your list the right way! Today’s freebie (http://branditgirl.com/013download) is the full walk through of the 4 steps I talk about in today’s episode!
Rank #17: 029 | Building a Business Based on Collaborations
So you know you want to start on online business. Perhaps you are sick and tired of the 9-5 work you’re doing and over the office politics. Perhaps it’s the commute that’s got you down and you are fed up with wasting time driving to and from the office. Or maybe you have other big WHYs, like you’re starting a family and want to be home with the kids, you want to move out bush and away from the big city or maybe you have health and well-being reasons. Whatever your reason, once you’ve made that decision to jump into online business, it can be tempting to do it all and offer everything to your customers. I think there’s a definitely allure for customers when they can find a one-stop shop, but that could be causing you way more angst and anxiety than it needs to. You end up dreading a part of your service or you feel overwhelmed by the array of things you need to do inside the business. I am happy to tell you that there’s another way! So in this episode of the Brand It Girl Podcast, I am bringing on Krista Rae! She’s a strategic Wordpress developer and she’s build an entire business that is based and powered by collaboration! We will be talking about how collaboration based businesses work and we will equip you with all the tools you need to ensure that your collaborations work efficiently!
Rank #18: 057 | Designing a Business that Focuses on Serving Your Clients
When you own and operate an online business, the numbers play a big role. You started your business to make money and there’s nothing wrong with that. You have your big why - perhaps it was to put your children through private school, perhaps it was so you could work from home or maybe so that you could go on a major vacation every year. Your why is important. But I know that serving your clients is important to you too! Keeping your clients at the forefront of your business is something you can build into your brand DNA. It’s something that you can foster and grow when your business is small and it will continue to play a big role in the way you do things even as you build a team and start making big money. Don’t wait until you start making that big money to make your clients a priority! Start now. There’s little ways you can show them you care! Answer their questions, build in buffer time into your process so you can be flexible when you need to be, use tools and processes that make sense to them and don’t overwhelm them. And above all, communicate with them! Ask for feedback, listen to their thoughts and react to their needs and struggles. ACTION ITEM In this episode, special guest Samantha Mabe, shares that she gets on calls with people she perceives as being her ideal client and conducts interviews with them to get into their minds and understand how she can best serve people like them. This isn’t a sales call - it’s something far more powerful - it’s market research! My challenge to do you today is to identify someone you already know who would be a dream client and reach out to them. Invite them on a 15-20 minute zoom call (pro tip: remember to record the call so you’re not furiously taking notes and so that you know exactly what they said!) and ask them for their thoughts! Share with us in the comments what you learn or head over to the Brand It Society FB group and share with us there!
Rank #19: 027 | How To Increase Your Facebook Live Views
In today’s online world video is the new frontier. It’s the surpassing written content in terms of engagement and seems to be only gaining momentum! Here’s something you might not know: Users comment on Facebook live videos at 10x the rate of regular videos. So what makes video so enticing that 64% of users are more likely to buy a product online after watching a video? Combining visual content with audio content is more engaging than other mediums, so if it’s engagement you’re after (and it should be!) then video is a strategy you can’t ignore. If you are a service based business, seeing you talk about what you do will instantly give your customers a sense that they can trust you. And if you have physical products, demonstrating how it can and should be used through video is better than handing them a user manual. In fact, 4 out of 5 consumers believe that demo videos are helpful when making a purchase decision and online shoppers who watch these demos are almost twice as likely to purchase than people who don’t seek out demos. So given that video is literally the future of online marketing, on the Brand It Girl Podcast we brought expert Camberley Woods to teach us her 8 step process to increase Facebook Live Views (and there’s an awesome guide you can download for free too!). In this episode we cover why you should use Facebook Live and where you should live stream from (so if you were wondering if you should livestream from your page, profile or group - the answers are in this episode!) and we even chat about how to overcome livestreaming fear. And if you know me, you’d know that’s something I struggle with!!
Rank #20: 024 | Stories That Sell: The Role of Stories in Selling And Attracting Your Dream Client
We have all experienced those TV ads on YouTube ads that have stopped us in our tracks and suddenly we are absorbed in a created world that makes us feel something. We don’t hit mute, we don’t change the channel and we don’t ‘skip to video’ because we are involved in something. Something that we need to see through to the end. Something that we feel connected too. This is the power of stories in selling and attracting your dream client. When we are presented with a story in a selling environment, something really interesting happens in our brains as consumers. We feel a deep connection and we identify with what’s happening. And that story is what embeds the product into our consciousness so that next time we have a problem that needs solving like that which was presented through the story, we are far likely to think of the associated brand. In today’s episode, special guest, Ardelia Lee shares why and how stories sell and make those valuable connections. She walks through exactly where to start when crafting your brand stories and the three stages to a story that converts. And while you are listening to this episode consider where you could use stories in your own brand. It could be: Your website homepage Your about page Services/work with me page Sales page Facebook advertising Instagram captions YouTube videos Emails to your list Pretty much any point of contact with your ideal client would work! So the opportunities to use stories inside your brand are endless! And the part I love most is that we all have stories to draw from! You don’t have to come up with anything elaborate, sometimes the stories that make the deepest connections are the very human, mundane stories and I know we all have those to share!