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This Old Marketing

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and... Read more

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ESPN - The Sportsbook (388)

ESPN - The Sportsbook (388)

Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to cr... Read more

11 Aug 2023

1hr 12mins

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AI Everywhere All At Once (387)

AI Everywhere All At Once (387)

This week Joe and Robert discuss how every piece of content created has "at least" a little bit of AI in it. Meta blocks... Read more

4 Aug 2023

1hr 11mins

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Elon Flips the Bird (386)

Elon Flips the Bird (386)

The boys go in-depth discussing the Twitter move to X. What's the future of Twitter X and is there a future at all? What... Read more

28 Jul 2023

1hr 9mins

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The Death of Business Books? (385)

The Death of Business Books? (385)

This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book... Read more

21 Jul 2023

1hr 15mins

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The Mouse Meets the Mac (384)

The Mouse Meets the Mac (384)

Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to... Read more

14 Jul 2023

1hr 3mins

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Elon Gets Tangled in Threads (383)

Elon Gets Tangled in Threads (383)

The big news of the week is Meta's launch of Twitter-competitor Threads in the United States. Is this finally the Twitte... Read more

7 Jul 2023

1hr 8mins

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You Need to Pay Attention to This [Special Episode] (382)

You Need to Pay Attention to This [Special Episode] (382)

A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be pa... Read more

30 Jun 2023

1hr 2mins

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The Elon Zuckerberg Ultimate Cage Fight (381)

The Elon Zuckerberg Ultimate Cage Fight (381)

In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won't help their advertising... Read more

23 Jun 2023

1hr 14mins

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In TikTok We Trust? (380)

In TikTok We Trust? (380)

Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dar... Read more

16 Jun 2023

1hr 3mins

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The LIV/PGA Merger: What Can Brands Learn? (379)

The LIV/PGA Merger: What Can Brands Learn? (379)

Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means f... Read more

9 Jun 2023

1hr 15mins

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