Rank #1: PNR 109: Content Marketing Strikes Back
In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books. This week's links: Here’s what happened to Pineapple - AirBNB’s Print Magazine http://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006?mod=djemCMOToday Ad Blocking Will Force Industry to put the user experience first http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/ Content Marketing Grows Up - 2016 Prediction http://www.annhandley.com/2015/12/10/content-marketing-grows-up-my-2016-prediction/ Brutal Competition for Audience Time Across B2B and B2C http://www.themediabriefing.com/article/colin-morrison-b2bms15 Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling Rants and Raves Robert's http://www.digitalclaritygroup.com/perception-and-reality-in-publicis/ Joe's https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/ http://www.adweek.com/news/advertising-branding/how-mom-and-pop-creamery-brooklyn-became-official-ice-cream-star-wars-168584 #ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics) .
Rank #2: PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong
In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news. It's a must read for all businesses. In addition, Joe and Robert discuss the integration of brand newsrooms, content marketing research in Australia, and the Tea Party's new online digital publication. Robert's rant this week includes comments about the FCC non-ruling on fast laning. This week's #ThisOldMarketing example: "Our Food: Your Questions" from McDonalds Canada.
Rank #3: PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G.
Rank #4: PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective
In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions.
Rank #5: PNR 68: The Media Industry Is Desperately Confused
In the episode of PNR (dubbed the "beautiful episode"), Joe and Robert discuss Uber's new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting. In addition, the boys discuss the confusion in the media landscape, how bad native advertising can get, and how Dove's move wasn't very beautiful. Raves include airline safety and nifty titles. This week's #ThisOldMarketing example: Land's End and Apostraphe.
Rank #6: PNR 19: Time to Ignore Facebook and Google
This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed. At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on transparency, Robert covers this week's TOM example: Baseball Cards.
Rank #7: PNR 3: Content Marketing Research | Time and Native Advertising | Coke Does It Again
Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising. Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network. TOM example of the week: LEGO magazine.
Rank #8: PNR 114: The Coming Opportunity in (of all things) Email
In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup. This week's article links: Peak Content the Collapse of the Attention Economy http://www.themediabriefing.com/article/peak-content-the-collapse-of-the-attention-economy What Comes After Email http://www.theatlantic.com/technology/archive/2016/01/what-comes-after-email/422625/ Changing Roles of Chief Content Officer https://www.spencerstuart.com/research-and-insight/changing-channels-chief-content-officer SPONSOR Account-Based Marketing: Fundamentals every B2B Marketer Must Know www.demandbase.com/thisoldmarketing RANTS AND RAVES Robert http://qz.com/584850/creative-peoples-brains-really-do-work-differently/ Joe http://www.talkingnewmedia.com/2016/01/14/the-power-of-audiences-why-innovative-publishers-are-more-valuable-than-ever/ http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/ #ThisOldMarketing example: Karo Syrup http://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191#Hz6RQjixFW85VddA.97
Rank #9: PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing
In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform. This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing
Rank #10: PNR 118: Breaking - Brands Create More Content with Less Engagement
In this episode of #ThisOldMarketing, Joe and Robert report on Time buying MySpace (which actually has very little to do with myspace). Twitter announces an opt-in feed change that will most likely go "Full Facebook" in six months, while new research asserts that brands are creating more content with even less engagement. Rants and raves include the economics of native advertising and Frank Underwood. This week's TOM example: Fat, Sick and Nearly Dead. This week's story links: My Space And Its Owner Acquired by Time http://techcrunch.com/2016/02/11/time-inc-acquires-viant-owner-of-myspace-and-a-vast-ad-tech-network/ What Marketers Need to Know About Twitters New Algorithmic Catch up Feed http://adage.com/article/digital/brands-twitter-s-algorithmic-feed/302627/ Content Marketing Surged 35% - While Engagement Dropped 17% http://marketingland.com/content-marketing-output-surged-35-in-2015-while-engagement-dropped-17-report-163979 Paired with the study itself: http://trackmaven.com/press/trackmaven-analysis-points-to-major-shift-in-digital-marketing-efficacy Getting Ready For The Tech Slowdown http://www.prweek.com/article/1383424/getting-ready-tech-slowdown SPONSOR AdStation and the Content Monetization eBook - Download Here: http://bit.ly/adstation-content-monetization RANTS AND RAVES Robert http://www.outbrain.com/blog/2016/02/the-macroeconomics-of-native-advertising.html Joe http://www.digitaltrends.com/movies/netflix-sets-up-frank-underwood-campaign-headquarters-in-south-carolina/ http://www.thedrive.com/article/2171/nasas-giving-away-brilliant-space-travel-posters-for-free #ThisOldMarketing - Fat, Sick and Nearly Dead & Breville http://www.fatsickandnearlydead.com/ http://www.rebootwithjoe.com/why-breville/
Rank #11: PNR 144: A Content Marketing Approach Is Strategic, Actually
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies. This week's story links: How Google Analytics Ruined Marketing https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/ No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business http://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads http://adage.com/article/digital/facebook-defeats-ad-blockers-users-control/305375/?_lrsc=fa470243-212f-48ce-9ae5-d5347bb75364 SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://www.emarketer.com/Article/How-Marketers-Benefit-Automating-Content-Creation/1014324?ecid=NL1015 http://marketingland.com/blab-shuts-live-video-platform-188089 https://medium.com/@shaanvp/blab-is-dead-long-live-blab-d2f72449ddb8#.9a2kyrpte TOM: WE Energies http://www.tmj4.com/on-air/inside-the-we-energies-cookie-book https://www.we-energies.com/home/cookiebook80th/we_energies_cookiebooks.html
Rank #12: PNR 69: Google+ Finally Dead? Well, Not Really
In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn't have an iWatch yet. Then, onto Google plus. Is it dead? Is it alive? Joe says 4 out of 10 (whatever that means). In addition, the boys discuss the New York Times going Hollywood with native advertising, and why PR is the new content marketing (sort of). Rants and raves include why marketers can't measure and how to get your long-form articles to go viral. This week's TOM example of the week: RCA Records and Kellogg's.
Rank #13: PNR 184: Don't Just Publish Content; Monetize the Audience
In this episode of This Old Marketing, Joe and Robert discuss why (and if) corporate storytelling is fading and, if so, what are the solutions. The publisher is still a critical position and Conde Naste launches eCommerce boxes. Rants and raves include McDonald's and Daddy hair care. This week's TOM example: Jan van der Heijden. This week's story links: Does Corporate Storytelling Work - Some Megabrands Say No https://www.facebook.com/notes/mark-schaefer/does-corporate-storytelling-work-some-mega-brands-say-no/10154524842328531/ Don’t Get Rid Of The Publisher Position Just Yet https://digiday.com/media/opinion-dont-get-rid-publisher-position-just-yet/ Conde Naste Sees Commerce Opportunity With Branded Subscription Boxes https://digiday.com/media/conde-nast-sees-commerce-opportunities-branded-subscription-boxes/ SHOW SPONSOR - BRIGHTCOVE Download "The Science of Social Video" Today - http://cmi.media/pnr184 RANTS AND RAVES http://www.marketingdive.com/news/mcdonalds-pulls-ad-criticized-for-exploiting-child-bereavement/442892/ http://www.cnn.com/2016/10/14/us/daddy-daughter-hair-factory-trnd/ https://www.facebook.com/Daddydaughterhairfactory/ http://people.com/human-interest/single-dad-teaches-himself-to-do-his-daughter-s-hair-and-starts-class/ This Old Marketing - Jan van der Heijden
Rank #14: PNR 73: Like It or Not, Advertising Is Booming
In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming. Rants and raves include Madmen and the death of publishing. This week's TOM: Robert Half.
Rank #15: PNR 116: The Guardian Gets Aggressive with Native Advertising Terms
In this episode of #ThisOldMarketing, Joe and Robert discuss why publishing an article anywhere but Medium might be a good thing. PwC launches research about the state of content marketing in enterprises, and the Guardian goes "full monty" with labeling native advertising as paid content on their website. Rants and raves include the evolution of content marketing and Joe's level of exhaustion. Today's TOM Example: Chief Optimist by Xerox. This week's story links: Anywhere But Medium http://scripting.com/liveblog/users/davewiner/2016/01/20/0900.html Most Organizations Still Struggling to Deliver Personalized Content, Says Forbes Insights/PwC Report http://www.forbes.com/forbesinsights/pwc_content/index.html http://images.forbes.com/forbesinsights/StudyPDFs/PwC-CustomerFocusedContent-REPORT.pdf The Guardian Is Now Calling Native Ads Paid Content http://digiday.com/publishers/guardian-now-calling-native-ads-paid-content/ This week's Sponsor: AdStation Content Monetization eBook http://bit.ly/adstation-content-monetization Rants and Raves Robert http://diginomica.com/2016/01/22/content-strategy-takes-a-big-shift-why-i-was-wrong/#.Vq5ka8dmOFg Joe https://econsultancy.com/blog/67426-why-the-brands-as-publishers-trend-is-utter-nonsense/ #ThisOldMarketing - Chief Optimist by Xerox http://www.consulting.xerox.com/campaigns/chief-optimist/enus.html
Rank #16: PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content
In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes' valuation, why TV is not dying and why CMOs are so bad at customer experience. In addition, Robert reviews content from the dead and Joe rants about the confusion over content marketing and content strategy. This week's TOM example: Nike.
Rank #17: PNR 5: Brands Competing with Publishers | Content Advertising Agencies | Red Bull Media House
Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition - their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.
Rank #18: PNR 126: The Seduction of Rented Land
In this episode of #ThisOldMarketing, Joe and Robert discuss major decisions from Facebook around allowing for third-party branded content. In addition, Medium offers "instaCMS" and goes into the software business. Rented land? We aren't quite sure. Prevention drops all print ads and Mashable restructures. Rants and raves include SheKnows Media and Audible offering podcasts. This week's TOM Example: The General Magazine. This week's story links: Facebook Will Start Offering Branded Content https://www.facebook.com/facebookmedia/get-started/branded-content?hc_location=ufi paired with http://digiday.com/publishers/publishers-just-saw-decline-facebook-traffic/ Making Medium More Powerful For Publishers https://medium.com/the-story/making-medium-more-powerful-for-publishers-39663413a904#.sehioahsd Paired With…. https://medium.com/newco/the-tech-story-is-over-2446fcd75087#.m0ybo2jgw Prevention Magazine Takes Radical Step: No Print Ads http://www.wsj.com/articles/prevention-magazine-takes-radical-step-no-print-ads-1459714328 paired with Mashable Announces Personnel Shifts and Job Cuts http://www.nytimes.com/2016/04/08/business/media/mashable-announces-personnel-shifts-and-job-cuts.html?smid=fb-share&_r=0 This Week's Sponsor - GoToWebinar Download "Targeting the Right Audience with Your Webinar" http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert http://www.verticalmeasures.com/content-marketing-2/why-your-content-marketing-agency-is-failing-you-040716/ http://www.adweek.com/news/advertising-branding/acquiring-helloflo-sheknows-media-getting-viral-content-machine-170527 Joe http://brandsavant.com/brandsavant/the-beginning-of-the-end-for-podcasts THIS OLD MARKETING The General Magazine https://en.wikipedia.org/wiki/The_General_(magazine)
Rank #19: PNR 119: How to Pen a Content Marketing Is Dead Article
In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine. This week's articles: Contently Acquires Docalytics http://www.adweek.com/news/technology/contently-buys-analytics-startup-tells-b2b-marketers-how-well-their-downloads-work-169710 Facebook Says Anyone Can Use Instant Articles Now http://media.fb.com/2016/02/17/opening-up-instant-articles/ BBC Dropping Television and Radio Divisions http://www.digitaltrends.com/movies/bbc-dropping-television-and-radio-divisions/ Google Removes Side Bar Ads https://www.searchenginejournal.com/google-removes-right-hand-sidebar-ads/156912/ This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist Rants/Raves http://www.wuv.de/agenturen/thomas_strerath_ueber_die_content_luege http://mediashift.org/2016/02/youve-got-mail-again-rethinking-the-role-of-email-newsletters/ This Old Marketing Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx
Rank #20: PNR 125: Big Brands Favoring Content, But Will It Matter?
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest content marketing research, where findings look to a greater importance on content marketing. The boys love the report, but doubt that many will execute the approach properly. Millennials actually prefer email and printed coupons (amazing), while more brands and publishers are creating new positions around platform. Rants and raves include content marketing ROI and LEGO. This week's TOM example: The Federalist Papers. This week's story links: Companies Favoring Content Over Ads http://www.broadcastingcable.com/news/technology/study-companies-favoring-content-over-ads/154962 New Study Shows Why Retailers Should Ramp Their Email Game http://www.adweek.com/news/technology/study-shows-why-retailers-should-ramp-their-email-game-millennials-170355 The Rise of the Publishing Platform Specialist http://www.wsj.com/articles/the-rise-of-the-publishing-platform-specialist-1458896683 SPONSOR: GoToWebinar and this amazing eBook on how to get the right people to your webinar - http://bit.ly/gotowebinar-attract-audience RANTS AND RAVES Robert https://www.marketingtechblog.com/whats-cost-acquiring-versus-retaining-customer/ Joe https://www.linkedin.com/nhome/updates?topic=6118945958337265664&trk=eml-mention-reply-nus&midToken=AQGe3WvFB8snLw&fromEmail=fromEmail&ut=0m1n_O9Me65Dc1 http://firstround.com/review/content-is-eating-the-world-contentlys-ceo-on-winning-at-marketings-fastest-growing-trend #ThisOldMarketing - The Federalist Papers https://en.wikipedia.org/wiki/The_Federalist_Papers