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Copywriters Podcast

Copywriting lessons from David Garfinkel

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Ranked #1

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The Power of Persuasion Stories

The Power of Persuasion Stories

Let’s talk story. Experienced copywriters know that a story is the best way to introduce a product, bring a benefit to l... Read more

14 Aug 2023

Ranked #2

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How Copywriters Look At The World

How Copywriters Look At The World

When you are a copywriter, do you look at the world differently? Old Master Clyde Bedell emphatically says yes. Clyde ... Read more

7 Aug 2023

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Ranked #3

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Copywriting to Women, With Mike Pavlish

Copywriting to Women, With Mike Pavlish

The quote you are about to read is from a letter not written by today’s special guest and returning champion A-List copy... Read more

31 Jul 2023

Ranked #4

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Guerrilla Copywriting Selections, Part 4

Guerrilla Copywriting Selections, Part 4

In an earlier part of this century, I produced an audiobook with my late friend and mentor Jay Conrad Levinson, author o... Read more

24 Jul 2023

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Ranked #5

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Writing Supplement Copy, with Steve Earl

Writing Supplement Copy, with Steve Earl

If you’d like to find out about one of the largest and most lucrative niches in copywriting, today’s show is just for yo... Read more

17 Jul 2023

Ranked #6

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New Opportunities in Financial Copywriting, with Joshua Lee Henry

New Opportunities in Financial Copywriting, with Joshua Lee Henry

Our returning champion is Joshua Lee Henry, the high-powered copywriter and copy chief. He should be a familiar name and... Read more

10 Jul 2023

Ranked #7

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AI And The Law, with Attorney Rob Freund

AI And The Law, with Attorney Rob Freund

Long before there was even TikTok, there was a company called Sherwin-Williams. Their famous logo showed a planet-sized ... Read more

3 Jul 2023

Ranked #8

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Direct Mail Secrets Updated—Old Masters Series

Direct Mail Secrets Updated—Old Masters Series

On December 1, 1975, a giant in direct mail died. That was Ed Mayer, who had written a definitive book on the subject 25... Read more

26 Jun 2023

Ranked #9

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Legal News For Copywriters, With Attorney Rob Freund

Legal News For Copywriters, With Attorney Rob Freund

When you’re being bold and aggressive with your copy, there’s a three-word question you really need to ask: “Is it lega... Read more

19 Jun 2023

Ranked #10

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The Power Of Case Studies, With Joel Klettke

The Power Of Case Studies, With Joel Klettke

One of the most powerful forms of stories for copywriters is the case study, and I think it’s fair to say most of us don... Read more

12 Jun 2023

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