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Unthinkable with Jay Acunzo

Updated 6 days ago

Business
Technology
Careers
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Stories about people who break from best practices in their work. Each episode reveals why trusting their intuition or taking the unconventional path felt logical, instead of risky or rebellious. Remember: Finding best practices isn't the goal. Finding the best approach for you is. Hosted by Jay Acunzo (author, speaker, ex-Google, and creator of 10+ shows about creativity at work).

Read more

Stories about people who break from best practices in their work. Each episode reveals why trusting their intuition or taking the unconventional path felt logical, instead of risky or rebellious. Remember: Finding best practices isn't the goal. Finding the best approach for you is. Hosted by Jay Acunzo (author, speaker, ex-Google, and creator of 10+ shows about creativity at work).

iTunes Ratings

128 Ratings
Average Ratings
126
1
0
0
1

Great show for business!

By BrieGF - Jun 16 2017
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Thank you Jay for providing a great show to your audience! Enjoy!

AWESOME!

By Affiliate Guru - May 20 2017
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Just a little bit of awesome Jay. Keep up the good work !

iTunes Ratings

128 Ratings
Average Ratings
126
1
0
0
1

Great show for business!

By BrieGF - Jun 16 2017
Read more
Thank you Jay for providing a great show to your audience! Enjoy!

AWESOME!

By Affiliate Guru - May 20 2017
Read more
Just a little bit of awesome Jay. Keep up the good work !
Cover image of Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo

Updated 6 days ago

Read more

Stories about people who break from best practices in their work. Each episode reveals why trusting their intuition or taking the unconventional path felt logical, instead of risky or rebellious. Remember: Finding best practices isn't the goal. Finding the best approach for you is. Hosted by Jay Acunzo (author, speaker, ex-Google, and creator of 10+ shows about creativity at work).

Rank #1: Our Journey Begins [How Intuition Works #1]

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After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the biggest problem facing our projects, companies, and careers today.

MIKE'S SUPER BOWL AD: https://www.youtube.com/watch?v=V_3H_Y5QUWw

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS: jay@unthinkable.fm twitter.com/jayacunzo instagram.com/jacunzo

VIDEO PREVIEW: https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be

May 22 2017

32mins

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Rank #2: Break The Wheel [Season 3 Finale]

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In the Season 3 finale of Unthinkable, it's time for a story and a battle -- a story about a runaway creative success that flies in the face of conventional thinking and a battle that all of us face whenever we aspire to be better than average in our careers.

Finally, at long last, we blame one dastardly demon for our nasty habit of always taking the easy way out, the accepted route forward. Finally, we enter the battle within, and things get hairy. Luckily, Tim Urban from Wait But Why is here to help. Well. Kinda.

It's Unthinkable.

SUBSCRIBE TO THE NEWSLETTER:

bit.ly/JoinUnthinkable

LINKS TO KNOW:

Wait But Why

Tim Urban on Twitter

Tim's TED Talk

The original post, Why Procrastinators Procrastinate

Dec 18 2017

42mins

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Rank #3: Sound Comes First [Season 3 Premiere]

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If there was a Yelp listing for every industry niche, "Headphone Brand" would appear with the most possible dollar signs.

Big brands use bigger celebrities and spend some of the biggest ad budgets around to promote their products and, really, the emotion they want you to feel when you buy their products. Artists like Kendrick Lamar and Nicki Minaj, athletes like LeBron James, and brands like Apple, Sony, Bose, and more, all slug it out to deliver the same message in increasingly expensive ways: "These headphones are the best."

This is a flashy, fast-paced industry niche.

So what in the heck do we make of Grado Labs?

In 1918, a Sicilian immigrant purchased a small building on a nondescript block in Brooklyn. Over nearly a century, while the world around this building changed at breakneck speed, the world inside plodded along. It was one kind of business, and then, gradually, another. It was led by one generation of Grado, and then, gradually, another.

They don't advertise, not one cent. They don't upgrade much, using the same old equipment in the same old building. And they even make their headphones by hand.

So why are they such a success in the digital age?

It's Unthinkable.

Get behind-the-scenes photos and videos, host commentary, plus this week's "email antipasto" by subscribing to the newsletter: unthinkable.fm

Follow Jay on Twitter or Instagram: twitter.com/jayacunzo // instagram.com/jacunzo

Hire Jay to speak: jayacunzo.com

-------------------- MUSIC CREDITS: Calmant - Calming by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100859 Artist: http://incompetech.com/

Sep 01 2017

33mins

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Rank #4: 2% Better [Creativity Series #8]

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People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners?

Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it.

LINKS TO KNOW:


Granny's Pie Factory: grannyspiefactory.com

Newfangled: newfangledstudios.com

SUBSCRIBE:

Join the list at unthinkable.fm for all episodes plus other goodies and behind-the-scenes content.

Jay's Twitter: twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: Snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

RightSideShirts.org - empowering kids to be more creative and helping art programs in need.  

TOPICS DISCUSSED:


Creativity


Pies

Craft

Family Business

Small Business

Cooking

Sauce

Video

Audio

Live Action

Creative Direction

Beeple

Dailies

Design

Macaela Vandermost

Niko Harovas

Newfangled Studios

Content Marketing

Brand Marketing

May 09 2016

44mins

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Rank #5: Innovation Impossible

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Why do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we finally evolve. Why? What if there was a better way? What would it REALLY take to make innovation a habit, not a Hail Mary?

Jay's email: jay@unthinkablemedia.com

Subscribe to Jay's monthly newsletter for marketers making shows. Join leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, the BBC, LinkedIn, and more: marketingshowrunners.com/subscribe

Jay's keynote speaking site: jayacunzo.com

Doug Kessler's blog post on tone of voice in B2B content: https://velocitypartners.com/blog/tone-of-voice-the-b2b-budget-multiplier/

Jul 11 2019

23mins

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Rank #6: The Shift We Don't Discuss Enough

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Revisiting an old favorite in light of some new events. There's a major shift happening in marketing that few are talking about. Instead, we talk about the industry's reactions to that shift. What if we looked the actual change in the eye? What great work might we create then?

Subscribe to Marketing Showrunners, the media and education company dedicated to teaching marketers to create original series to build passionate audiences. Join marketers from Red Bull, LinkedIn, Adobe, Shopify, Salesforce, Wistia, Zendesk, and the BBC on the monthly newsletter: marketingshowrunners.com/subscribe

For speaking inquiries for Jay, visit jayacunzo.com

May 31 2019

37mins

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Rank #7: Beauty in the Broken [Creativity Series #10]

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Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better or higher quality or generally more creative. It requires you to see beauty in the broken. Today, we look at these ideas from multiple angles.

First, I wrestle with some leftovers (BONUS: you get a recipe out of this episode!). Then, we go outside the echo chamber to hear the curious case of the Warriors -- starting in a very bad place. Then we hear the story of entrepreneur John Marsh, whose career journey looks a lot more like a detour.

LINKS TO KNOW:

John Marsh: www.linkedin.com/in/john-marsh-1576069

John Marsh's real estate business: http://www.liveopelika.com/

New York Times piece on the Warriors: http://www.nytimes.com/2016/04/03/magazine/what-happened-when-venture-capitalists-took-over-the-golden-state-warriors.html?_r=0

SUBSCRIBE TO UNTHINKABLE

Get a simple note written by Jay every Monday morning along with the new episode -- subscribe at http://unthinkable.fm

Jay's Twitter: http://twitter.com/jayacunzo

Behind-the-Scenes making Unthinkable: http://snapchat.com/add/jayacunzo

SUPPORT FOR THIS EPISODE:

http://RightSideShirts.org - Empowering kids to be more creative and helping art programs in need.

TOPICS DISCUSSED: Craft Creativity NBA Basketball Golden State Warriors Joe Lacob Stephen Curry Draymond Green Michael Jordan Real Estate Online Marketing Lead Generation Used Cars Small Businesses Entrepreneurship Suicide Depression Drugs Redemption Cooking Restaurants

May 23 2016

35mins

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Rank #8: How to Reinvent Live Music

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A story from Unthinkable producer and Marketing Showrunners staff writer, Tallie Gabriel, about a startup that's gone global with its attempts at reinventing live music, and how they manage to use small changes to create consistent innovation across dozens of cities and hundreds of venues. (Oh, and their venues? Yeah, they aren't technically venues...)

Follow @talligator_ and @jayacunzo

For speaking inquiries for Jay Acunzo, visit jayacunzo.com

Music in this episode partly provided by New York's legendary folk band, Cardboard Rocketship. Listen to them on Spotify.

Learn more about the craft of creating shows like this one for your brand. Visit MarketingShowrunners.com

Sep 17 2019

36mins

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Rank #9: Making the Leap Pt. 1 [How Intuition Works #4]

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Last we spoke, we wondered why we don't trust our intuition more. I mean, it's with us at all times, telling us things. But we often feel like it's a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm?

To help make sense of this, we revisit the story of Alec Brownstein, the Executive Creative Director at Dollar Shave Club, and his incredible side project, viewed by billions: The Google Job Experiment

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo 

Jun 25 2017

25mins

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Rank #10: Brilliance in Plain Sight [Intuition Series #3]

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Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance.

SUBSCRIBE at http://unthinkable.fm

FEEDBACK ON THE SHOW?

LINKS TO KNOW:

Joe Lazauskas: https://twitter.com/JoeLazauskas

Cara Hogan: https://twitter.com/CaraHogan27

Chris Heivly: https://twitter.com/chrisheivly

TOPICS DISCUSSED:

Content Marketing

Creativity

Journalism

Craft

Children

Dogs

Entrepreneurship

Mapquest

TechStars

Startup Incubator

Media

Feb 13 2017

10mins

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Rank #11: The Leap [How Intuition Works #3]

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Last week, we defined intuition once and for all. This week, we wonder: Why don't we routinely TRUST our intuition? We came up with a practical definition, but why can't we seem to make it practical in our daily lives? Why does it so often feel like a leap?

To help make sense of this, we revisit the story of Neil Pasricha, a bestselling author, TED speaker, and the creator of the blog 1000 Awesome Things.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo 

Jun 05 2017

33mins

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Rank #12: Names You Know, Stories You Don't: Doug Kessler

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We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.

About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?

PROUD TO PARTNER WITH CONTENT MARKETING WORLD

This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.

Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com

FEEDBACK ON THE SHOW? LET ME KNOW!

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo

LINKS TO KNOW:

Doug Kessler on Twitter: http://twitter.com/dougkessler

The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/ 

Apr 30 2017

38mins

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Rank #13: Your Unfair Advantage [How Intuition Works #7]

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What if intuition was actually the same as the kind of thinking we value in the business world, but it reaches full potential quicker? Wouldn't that be an insanely valuable skill? If you could instantly skip ahead of your peers by seven, 17, or 77 steps or pull from seven, or 17, or 77 sources of ideas ... wouldn't you want to figure out how that stuff works?! Wouldn't you cultivate it? Practice it? Get to the point where you could actually RELY on it?

Intuition. Your unfair advantage. It's Unthinkable.

SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

twitter.com/jayacunzo

instagram.com/jacunzo

Jul 24 2017

21mins

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Rank #14: The Bias to Act [Re-aired]

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As I work on Season 4 of Unthinkable, I wanted to share with you one of the most popular episodes from the backlogs: The Bias to Act. Two incredible stories and some inspiring-yet-weird-yet-warm commentary (yanno ... like every episode). Hope you enjoy!

In the meantime, be sure to subscribe to the Maker Channel wherever you get your podcasts. TMC is where we release experimental episodes for shows still in development, plus go behind the scenes making great podcasts. 

Apple Podcasts: https://itunes.apple.com/us/podcast/the-maker-channel/id1372336578

Google Play: https://play.google.com/music/listen#/ps/Ie67mcy53xhoawnu5fo6wmo4igu

Stitcher: https://www.stitcher.com/podcast/unthinkable-with-jay-acunzo/the-maker-channel

May 29 2018

24mins

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Rank #15: A Monumental Shift [Season 3]

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Most brand-created podcasts are -- how shall I put this? -- IMPRESSIVELY terrible. So, naturally, Steve Pratt finds total creative fulfillment in that industry. Obviously. See, to invent the future of an entire industry and collaborate with some of the world's top brands, Steve gets to crash through one barrier after another. And as he excitedly does so, his weapon of choice isn't massive budget, a bestselling book, or a big "personal brand." No, instead, Steve calmly walks to the board and draws a simple graph for his clients to see. 

From the outside looking in, his work is just so unlikely that you MIGHT call it ... Unthinkable.

LINKS TO KNOW:

Steve Pratt on Twitter

Pacific Content

Slack's podcast, Work In Progress

SUBSCRIBE to Unthinkable via email at unthinkable.fm

Dec 03 2017

36mins

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Rank #16: Aspirational Anchors [How Intuition Works #6]

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The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you'd need to focus more on your own context than all that advice.

Luckily, today, we explore one question you can ask yourself to instantly make sense of all the advice in this Information Age. And we revisit one of our most popular stories EVER to see how this question affects our ability to create exceptional work.

SUBSCRIBE TO MONDAY'S EMAIL: http://unthinkable.fm

FEEDBACK & FOLLOWS:

jay@unthinkable.fm

http://twitter.com/jayacunzo

http://instagram.com/jacunzo 

Jul 17 2017

31mins

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Rank #17: A Very Persuasive Porpoise

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When complacency kicks in, and others refuse to change, we often try to persuade them to change or act in the exact opposite way we should. In this episode, the story of how Sean Callahan and Russell Glass found more effective and far more delightful approach.

FURTHER EDUCATION & INSPIRATION:

Learn how to make a great show for your brand. Visit MarketingShowrunners.com and subscribe.

You can also hire host Jay Acunzo to speak at your next event. Visit jayacunzo.com

May 07 2019

34mins

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Rank #18: Creative Cafe | How to Make a Great Show

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In the second episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we share never-before published thoughts and ideas learned by making this show for three years.

Subscribe to the Unthinkable Media newsletter to get one exclusive big idea each month for making great shows, plus a roundup of insights, resources, and show deconstructions: unthinkablemedia.com/subscribe

Apr 03 2019

39mins

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Rank #19: Wrinkles

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When we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions.

For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly newsletter, Hidden Gems. It's all about the craft of building original series to create passionate audiences. Join free at marketingshowrunners.com/subscribe

Interested in Jay's keynote speaking for your next event? Now booking dates into mid-2020. Inquiries: speaking@unthinkablemedia.com or jayacunzo.com

Jul 18 2019

29mins

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Rank #20: Don't Start with Data [Re-aired]

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I'm hard at work making Unthinkable Season 4 AND writing my first book, Break the Wheel, due out this fall (2018). The book is inspired by and pulls from the first three seasons of Unthinkable!

For now, here's an oldie but a goodie -- a sneaky-good episode from the archives. Enjoy!

Subscribe to get one new story or idea every Monday morning about being better than best practices: http://bit.ly/joinunthinkable

May 15 2018

19mins

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