Cover image of Sell with a Story Podcast

Sell with a Story Podcast

This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that com... Read more

Ranked #1

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7 Principles of Ethical Persuasion

7 Principles of Ethical Persuasion

 What’s the difference between ethical persuasion and manipulation? That was the primary topic of my conversation this ... Read more

23 Sep 2019

32mins

Ranked #2

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Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

Salespeople: Steve Jobs Didn’t Need Empathy, So Why Should You?

Do you really need empathy to be a good sales rep? My podcast guest this week says no. He’s Nicolas Vandenberghe, CEO of... Read more

24 Oct 2019

23mins

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Ranked #3

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Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You

Coaching the Breakup – Helping your Prospect Fire Their Current Supplier to Make Room for You

[#22 of the 25 Most Useful Sales Stories] This is the most creative use of storytelling in closing the sale that you’re ... Read more

22 Nov 2019

5mins

Ranked #4

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Getting Past Procurement and Having Fun Doing It

Getting Past Procurement and Having Fun Doing It

Mike Weinberg is pissed off. And if you work in sales, you should be, too. And that very righteous anger is directed at ... Read more

8 Jan 2020

21mins

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