Rank #1: 192: Best of Foundr: Gary Vee, Tony Robbins, and More Talk Hustle, Mindset, and GSD (Foundr 5th Birthday Special Episode)
Welcome back to our “Best of Foundr” podcast series!
To celebrate Foundr’s 5th birthday, we put together a series of special edition podcast episodes that feature the best snippets from our most popular episodes. We pulled out the gems from each of your favorite interviews and compiled them into a three-week series of pure content gold.
This week we are focusing on hustle, motivation, mindset, and getting things done! In this episode, we have one of my heroes and the king of hustle, Gary Vee. We also have memory and productivity wizard Jim Kwik, morning routine master Hal Elrod, and the mindset king himself, Tony Robbins!
While I have loved the releases in this special birthday series so far, I have to say, we saved some of the best for last. In this episode, you will be challenged and motivated to seriously move to the next level!
Rank #2: 60: How to Become Financially Free with Tony Robbins
Tony Robbins talks fast. Conversing with him is like riding Space Mountain: You get in, you hang on, and before you know it, it’s over and you’re left feeling bewildered, slightly euphoric, and wanting to smooth your hair.
Robbins has become a household name as the man who popularized life coaching. Imagine your client list including Oprah, Princess Diana, and Bill Clinton—all before you hit your mid- 30s. He’s spoken to more than 50 million people in 100 countries. To call Tony Robbins just a self-help guru would be like calling Muhammad Ali just a boxer. It doesn’t quite cut it. He is a force of nature, an industry, and a global brand. His advice is still sought by the likes of professional athletes, CEOs, movie stars, rappers and world leaders.
When Foundr interrupted Robbins’ schedule for an interview, he was 40 miles from the Arctic Circle, racing Lamborghinis across a frozen ice lake. As you do. “I was eaten up by my crazy schedule, going to 15 countries a year, so I decided, ‘I’m going to find a little time to play,’ and this was on my list. So it’s nice to be able to experience it.”
It’s a fitting vacation. Robbins is best known for his high-intensity seminars. To say he’s bursting with enthusiasm is an understatement. It seems as though he’s sitting atop an erupting volcano of energy and optimism. His voice is booming, with its trademark rasp. He makes each point with the force of an artillery bombardment.
In this interview you will learn:
- How to deduce your market to the metrics that matter
- The steps you need to take in order to be financially free
- Turning past pain into pure motivation and a hunger for success
- Tony's ethos in living for impact, and how the money will follow
- How to serve your client in the best possible way
- & more more!
Rank #3: 204: Taking the Road Less Traveled to Build the Business of Your Dreams, With Mike Dillard of Self Made Man
In business, in life, and even behind the wheel of his actual race car, Mike Dillard goes from zero to 60 in the blink of an eye.
In stark contrast to his calm voice and introverted nature, Dillard is a pioneer willing to crash through boundaries and challenge common wisdom. He just prefers to do it through the written word, rather than grand speeches or face-to-face encounters.
The core principle driving Dillard’s pedal-to-the-metal attitude? He deeply believes in the power of one person to change their community, their industry, and maybe even the world. “I approach life with a core belief that anyone can accomplish anything,” his website bio reads. “That not only can one man or woman make a difference, but that it’s one man or woman who always makes the difference.”Key Takeaways
- How Dillard leveraged his introverted nature to find success in an extrovert-driven world
- The biggest crash of Dillard’s career, which cost him $12 million in revenue overnight
- The one thing Dillard needs to build a business (it has nothing to do with money)
- The mission and purpose that has guided Dillard (through the bad times) to build the business of his dreams
Rank #4: 115: How to Build a Millennial Brand with 10M Monthly Visitors with Derek Flanzraich from greatist.com
There's a common thread in a lot of entrepreneurs' stories: They were facing a problem, couldn't find the solution they were looking for, so went ahead and built it themselves.
That's exactly what Derek Flanzraich did when he started Greatist, a digital media startup that's all about health and fitness, without all the fluff and in-your-face marketing. As someone who has struggled with his weight his entire life, Flanzraich wanted to find a brand that would talk to him on a personal level and not as another client.
Frustrated by the fact that the world was becoming more health conscious, yet at the time seemed to be more interested in shaming those who wanted to get in shape, Flanzraich set out to stake his own claim in an oversaturated market. The key difference, though, was that instead of making his audience feel bad, he would make them feel welcome.
"It wasn't actually about the quality of what we're doing, which we felt that was gonna be best in class or whatever. It was actually the voice that really stuck out," Flanzraich says.
It was a simple change in language, but its message connected with an underserved audience that would eventually translate into 10 million unique visitors every month.
In an era where it seems like every media company is striving for page views above all else, and pumping out nothing but clickbait articles with little substance in order to attract them, Greatist takes a different approach.
"We don't think quantity is a metric that matters. Just like I don't think, increasingly, uniques and page views is a metric that matters. All of these things can be gained and aren't inherently valuable on their own," he says.
Greatist is now one of the world's most trusted brands when it comes to anything about health, fitness, and happiness. It's commitment to keeping a friendly and personal tone in all of its content has resonated with millennials throughout the world. With such a commitment to quality over quantity over everything else, Flanzraich has built from the ground up the kind of branding and engagement that most companies would kill for.
In this episode you will learn:
- Why you'll never be ready to be an entrepreneur, and why that's okay
- How to find a voice and tone that resonates with your audience
- How to calculate your long-term brand value
- Flanzraich's unique approach to content and how it holds up against the SEO-focused practices of others
- What it means to build a powerhouse brand and how to do it
- & much more!
Rank #5: 235: Sell Like Crazy: Psychology, Sales Funnels, and Paid Ads, With Sabri Suby of King Kong
These days, Sabri Suby reigns supreme as the founder of King Kong, Australia’s fastest-growing digital marketing agency. But he’s come a long way since his first job, selling ink cartridges over the phone, which he describes as a “cold, hard slap to the face.”
“I sucked incredibly badly at doing that in the beginning,” he says.
Soon enough, thanks to mastering the art of sales and persuasion, he became the top producer in that role, went on to travel the world, and eventually, forged his path as an entrepreneur. For all of his companies, he realized he was asking the same fundamental question: “How do we get more customers?”
His obsession with answering that question has helped him perfect his selling skills and scale King Kong from zero to $10 million in annual revenue in just four years.
In his latest book, Sell Like Crazy, Suby reveals the selling system he’s created and honed over the years, including things like the Magic Lantern Technique and the Halo Strategy. He says he’s deployed this system in more than 167 different niches and markets—and it’s worked every time. With Sell Like Crazy, he shares the steps you need to take, regardless of what stage you’re in, to level up your business.Key Takeaways
- Where to begin if you want to succeed in selling online
- Psychology vs. technology and why the traffic channel doesn’t matter
- The biggest mistake online businesses are making regarding sales
- Why you shouldn’t start a business by looking only at your interests
- How to identify a gap in the market that you can fill
- Using automation and a funnel to convert sales
- Why skepticism online is at an all-time high—and how to overcome it
- How to know when to ask for the sale
- How to get over the fear of selling
- Why you’re doing the world a disservice by not trying to sell
- Why paid advertising is key to growth
Rank #6: 181: Running a 7-Figure Business On 5.5 Hours a Day, With Ari Meisel of Less Doing
Entrepreneurs find inspiration in all sorts of places. But for Ari Meisel, founder, bestselling author, and productivity expert, desperation was the driving force behind the launch of his successful company, Less Doing. That same desperation led him to breakthroughs in productivity that changed his life.
At just 23 years old, Meisel was enjoying a thriving real estate career, but after suffering some major business blows and landing $3 million in debt, the stress overwhelmed him and he was diagnosed with debilitating Crohn’s disease. Managing the disease crippled Meisel’s ability to work regularly. Some days he was unable to work longer than an hour.
During this difficult experience, Meisel realized he needed to devise a way to accomplish more work in the limited time he had. Through a long process of experimentation, Ari developed his Less Doing, More Living productivity system, which allowed him the time he needed both to build a new business and improve his health.
A devoted husband, father of five, and dedicated businessman, Meisel now helps individuals and businesses around the world become more effective—all while working only 5 ½ hours a day. He's also recently teamed up with Foundr to teach his Less Doing, More Living system to our awesome community.
In this inspiring interview, learn the secrets behind Meisel’s airtight productivity system and discover how you can also become a productivity master and optimize, automate, and outsource your life and business.Key Takeaways
- Ari’s 15-minute outsourcing rule that frees you up to focus on growing your business
- How saying no to new opportunities can grow your business more than saying yes
- The power of using machine learning to slash your work time and automate systems
- Why working more hours does not always translate into getting more work done
Rank #7: 17: The Science of Success & How to Become a Super Successful Entrepreneur Before It's Too Late with Matthew Michalewicz
Where do you see yourself in ten years? And more importantly, is that where you want to be? Without a doubt, you've spent an unproductive afternoon at your desk staring listlessly out the window, listening to the chatter of co-workers, staring at piles of reports, puzzled on how you ended up there. What happened to the life you dreamed about when you were in high-school? If you’re feeling a little unfulfilled, the good news is, you're not the only one. According to Harvard studies, a whopping 74% of people are unhappy in their work. Job satisfaction in the USA recently fell to its lowest level in 22 years and continues to show a consistent downward trend. There's a reason why three-quarters of employees don’t walk away and cash in their chips, and instead opt to stay unfulfilled. To find out why, we spoke with Matthew Michalewicz.
Michalewicz is an international expert in entrepreneurship, innovation, and success psychology. He has established boards that include former heads of state, Nobel Peace Prize winners, and Fortune 500 CEOs, and has a track record of starting businesses from scratch and selling them for tens of millions of dollars. His work has been featured in numerous television shows and publications, including Time Magazine, Newsweek, and Forbes.
In this interview you will learn:
- How to pitch Rockstars like Bill Gates
- Learn the science behind what it takes to become a successful entrepreneur
- The secret sauce on the most successful entrepreneurs in the world
- How Matthew Has built 4 extremely successful businesses
- Key mindsets for becomming a super successful entrepreneur
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Rank #8: 45: Our Top 7 Instagram Hacks To Generate 100's of Thousands of Followers
So we've decided to mix things up a little with this podcast episode.
This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 months we've been quietly building up a very strong community on Instagram, and within the space of 8 months our Instagram account is 197,000+ followers from the time of writing this.
So often our community is asking us how we did it, so I wanted to share with you our top tips and tricks on how to gain a massive following on Instagram fast.
In this episode you will learn the following tips:
- The importance of posting content regularly
- How to create epic content and why
- Why you should have a CTA (call to action after every post)
- The importance of optimizing your bio and account
- How to use hashtags and a secret hack to increase your engagement in 30 seconds
- What an S4S is, and why it's super important
- Why you should be commenting on other pages.
If you would like to learn more on how to take advantage of Instagram for your business make sure you sign up to find out more about our course that we're launching soon called 'Instagram Domination'. You can do so here - www.foundrmag.com/getig
Rank #9: 111: Why You Should Never Give up on Your Dreams as an Entrepreneur with Eugene Woo of Venngage
For most entrepreneurs, the real test isn't whether or not you can grow a successful business, but how well you can bounce back from failure. For some, this will prove to be too much and they'll hang up the gloves and never try again. For the true entrepreneurs, though, they'll find a way to jump back into the ring no matter what.
That is exactly what Eugene Woo, co-founder of Venngage, did.
“I had like a taste of failure, but I still went ahead anyway and did it again,” Woo says.
After his first startup went under, Woo found himself back in the corporate world feeling like a failure. Despite it all though, he dusted himself off, took it all as a learning experience and refused to give up.
Armed with nothing but a nagging idea about helping job applicants by turning their resumes into beautiful infographics, Woo went ahead and pitched his idea at Startup Weekend in Toronto and, to his surprise, he won. One thing led to another and he found himself quitting his job once again to work on his startup full time.
The startup known as Visiualize.me blew up, getting featured in places like Mashable and Tech Crunch and gaining more than 200,000 signups before the product was even properly released.
But, once again, it was anything but smooth sailing for Woo.
“I made a lot of the classic mistakes. One of the main ones was I started a company with people I didn’t know very well.”
Within a few months, founders started leaving the company, with one even refusing to turn up to an interview with Y Combinator and leaving shortly after. Stung by failure again, Woo didn't know what to do and ended up selling his company. Despite it all, he knew he had a good idea on his hands. He charged right back into the startup world, this time with Venngage, a tool that allows you to easily make your own infographics, and armed with lessons he learned from his previous failures, he was determined to make Venngage a success.
Today, Venngage has tripled in size with over a thousand new leads to their site every day, and over half a million users per month.
We talk with Woo about the invaluable lessons he learned on his journey to success and ask him to share his best advice on how entrepreneurs can overcome their fear of failure, and the best marketing tactics to quickly grow your startup.
In this episode you will learn:
- How to know when to give up or keep on going with your startup
- Why so many startups are doing content marketing wrong
- The secret to getting your company to start ranking high in SEO as soon as possible
- How and why you should do blogger outreach
- What the most important metrics are for growing your brand's exposure and visibility
- & much more!
Rank #10: 244: Viral Growth and Influencer Marketing in Ecommerce, with Ben Francis of Gymshark
At 16, he began building websites.
At 18, he became a regular at the gym.
At 20, he started sewing and screen-printing workout apparel in his garage.
By 26, when most adults are only on the cusps of their careers, Ben Francis had already launched a viral gym clothing line, served as its CEO, and stepped down in favor of a more creative role in the wildly successful company.
Today, the Gymshark founder works alongside 190 staff, including the high school buddies who partnered with him to launch the brand, bringing this unmistakable apparel line to customers in more than 130 countries.
And while it seems like this former pizza delivery boy magically rocketed to entrepreneurial stardom overnight (OK, he sort of did), his success can be traced back to a dedication to community building and an innate understanding of social media influencer marketing, long before it was a thing.
But it all started with amateur website building, a love for fitness, and a whole lot of YouTube.
Years before he was a CEO, Francis longed to make a name for himself in the fitness space. But the closest thing he had to investors were people calling to order a pizza, so establishing a clothing brand couldn’t have seemed less attainable.
Not to be discouraged by limited funds, Francis and his high school friends began a workout supplement drop-shipping business and quickly realized that there was an opening in the workout apparel market.
Dressing a bodybuilder and a skinny, weight-lifting newbie are two totally different jobs, especially when you’re going for form-hugging designs fit for a workout. Francis and friends, however, believed they could create a line that would be sleek, modern, and appealing to gymgoers of any body type.
“And so,” Francis says, “I bought a screen printer and a sewing machine and started to make the clothes by hand.”
The designs were an overnight sensation.
“People were seeing the clothes, and they were so iconic and unique, that it sort of started to spread like wildfire,” Francis says.
But the real secret sauce was the passion he and his friends had for YouTube.Influencing Influencers
In the early 2010s, YouTube was rising fast. People passionate about everything from movies to knitting, gaming to, yes, fitness, were creating video content and building communities around shared interests.
Francis and his friends were among the millions who joined online followings based on their hobbies, but stuck around for the personalities in the videos. One such fitness YouTuber who held their attention was Lex Griffin of Lex Fitness, whose channel now has over 440,000 followers. Another was Chris Lavado, whose channel has 65,000 subscribers today.
Realizing they could leverage the followings of others, Francis and his friends pursued a business strategy that put them on the map, and that they still use today.
They sent samples to Griffin, Lavado and other fitness YouTubers they admired, and hoped for a stamp of approval—and a video to prove it.
While the term “influencer marketing” has only recently entered into the pop consciousness, the principle has been around as long as marketing. Attracting the favor of a wealthy or influential person by showering them in gifts that define a brand is as a classic move, a point Francis illustrated by sharing some history of his hometown of Birmingham, UK.
For hundreds of years, the Jewellery Quarter in central Birmingham has been a hub for opulent accessories. Many jewelers open businesses in the Quarter, and the competition is fierce. But historically, there was one way to ensure that a brand’s name would be on everyone’s lips: become the first choice of royalty.
Frances explained that this principle of vying for favor worked then and still works now.
“They would provide a bunch of free jewelry to royalty so that people would associate that jewelry with the royalty and then hopefully back to the brand and go buy it,” he says. “It’s no different to what influencer marketing is nowadays.”
“I think it’s worked forever, and as far as I’m aware, I think it’ll always work.”
And so, like an ambitious jeweler in the 1700s, Francis sent off his product to curry favor with those who had the power to make his brand catch fire. And it worked.
“They absolutely loved it, and they’re still with us today,” he says. “That started, I guess, what you’d now call an influencer market for us.”
Today, Francis continues to leverage the audiences of athletes through an ambassador program that now includes such personalities as bodybuilder Matt Ogus, lifestyle and fitness vlogger Nikki Blackketter, and weightlifter Whitney Simmons.
Because of Francis’s early success in harnessing an influencer-generated market, Gymshark has never relied on investors for capital.
“We never needed investment,” he says. “So why complicate things?”
Francis recognizes, though, that there was also a component of luck at work. He entered the world of social media influencer marketing when it was still a young idea, and those with followings weren’t inundated daily with products in search of a boost.
“I do think it’s a hell of a lot more difficult than when we first started,” he admits. “It’s a completely different place now.”
But if he were to launch a new business today, a venture he says would be a fun challenge with the vastly changed online landscape, he knows exactly where he would focus his attention.
“Product is king at the end of the day,” he says. “I would focus on creating an absolutely brilliant and a gorgeous product because I think from that, it’s like a snowball effect.”
He believes that by designing a remarkable, unique, and stunning product, anyone can rise above the cacophony online.
“If you get someone’s attention with a genuinely brilliant product, people will wear it, people will use it, and people will talk about it.”
But for now, Francis is focused on the current community he has built.Fostering Community
Growing up, Francis loved attending events and expos in his hometown and dreamed of the day he would not only participate, but host his own. His belief in the power of person-to-person advertising was instilled in him as a young expo attendee and has continued to stick with him into his mid-20s.
“Even though the world is becoming ever more online, and 99.9 percent of what we do is online, there is always space for that human connection, and I think that’s really, really important, and it’s a real important thing to Gymshark.”
So in Gymshark’s very early days, when an opportunity to participate in an expo presented itself, Francis says that nothing could have stopped him from finding a way to join.
When he reached out to one of the coordinators to find out how much it would cost to get Gymshark a spot, he was quoted a price far more than they were able to afford at the time. But as Francis likes to emphasize, he plans hyper long-term and hyper short-term and lets the rest in between work itself out.
“This was 12 months in advance of the show, and I was like, ‘Right, yeah. We’ll have it. We’ll get that, and we’ll just sort of make it work,’” he says. “It was our dream to go to an event like that.”
And go they did, beginning a successful string of expo appearances that were initially in the UK, but rapidly branched out internationally until, eventually, they stopped going to expos and started hosting them.
“I literally think, ‘Let’s make the product that I love,’ and by default, I think other people would love, and let’s create the event that I would love to go to, and by default, I think that other people would really enjoy to go,” he says.
He also says that when it comes to events, making a profit is not the immediate goal. Just like the early days spent working a screen printer in a garage, Francis’s motivation is simply a desire to create something awesome. Something he loves.
“We just sort of think, ‘Right, what would we really, really love to go to? Let’s go make it happen. Let’s forget about the profit and loss at that point for that event. Let’s just go make something really, really cool.’”
But rapidly gaining a dedicated following, especially when selling a physical product, has its challenges. Francis says that Gymshark’s biggest challenge at the moment is keeping up with demand, especially when YouTube influencers or expo attendees are hyping them.
“We definitely made massive improvements in the last six to 12 months, but there’s still a long, long way to go,” he says.
Part of the Gymshark’s effort to keep up with growth meant Francis himself coming to terms with his right role within the company. As CEO, he quickly came to realize that he was in a position that he was not suited to fill.
“We were growing so fast, and the role of the CEO is very people oriented,” he says. “I’m very much an introverted person. I’m much more suited, and work better, in either a very small team or on my own where I can really dive into a project, focus on that thing and make it really special.
“As we were growing bigger, it became more and more evident to me that the CEO really needs to be a lot more of a strategist and a lot more of a people person than what I am.”
So Francis made the difficult decision that it would be best for him to step into the role of Chief Brand Officer instead. But the transfer of CEO power didn’t just happen overnight, which he feels helped build trust among himself and the staff. It happened over a period of about a year as Steve Hewitt, the current CEO, slowly took on more and more until he finally stepped fully into the role.
Of course, passing leadership on to someone else is always a humbling and challenging process, but it’s one that Francis has come to embrace as an opportunity to become more fully himself.
“I think it’s very important to be self-aware and to understand what you are good at what you’re not good at,” he says. “I’m a massive, massive believer of that.”
Today, Francis has the freedom to focus on product and vision, gathering small teams together to pursue new designs and strategies for the future.
So what’s next for Gymshark?
Francis says that they are always pursuing innovation and are currently in the process of designing new fabrics, as well as looking to branch out of the strictly apparel space.
And in an effort to keep avid followers and fans of the brand up to date, Francis has recently launched a vlog series of his own, giving a behind-the-scenes glimpse into Gymshark and into his world.
In the 10 years since Francis started creating amateur websites from home, his world has utterly transformed. But many things remain the same: a love of fitness, a passion for social media, and an unbreakable bond with his high school friends turned business partners.
The Gymshark brand invites each customer and avid follower to “Be a visionary.” And Francis is asking nothing of his followers that he hasn’t done himself. After all, where would Gymshark be without an enthusiastic pizza delivery boy who had the vision to buy a screen printer, and the boldness to show the world what he could create?Ben Francis’s Tips for Success
Launching a brand new product on your own or starting your own business is never easy. No matter how large or small the venture, it requires vision, courage, and determination. But Ben Francis believes that there are three things any beginning entrepreneur can do to improve their chances of success.
- Surround Yourself With Support
Francis says he was once asked to share a story about a time when he was told that he couldn’t do something. He paused to think, but his mind came up blank. “That never happened, because I never surrounded myself with those people,” he says. Starting a business is a challenge, but with the support of people who inspire and motivate you, Francis believes that mountains are reduced back into molehills.
- Embrace Self-Awareness
Being honest with yourself and clear about who you truly are is one of Francis’s crucial steps to success. “Self-awareness is key,” he says. “I think it’s massive. You can only kid yourself for so long.” Without the ability to identify which skills you have in abundance and which you lack, you’ll be unable to build a team around you that complements your abilities and improves upon them.
- Play to Your Strengths
Once you’ve identified your strengths and weaknesses, Francis insists on the importance of allowing them to guide your decisions. “Could I do an operational…role for a little bit? Absolutely. I’m reasonably intelligent. I could manage,” he says. “But would I be able to do it for a sustained period really, really well? Absolutely not.”
Rather than forcing yourself to be something you’re not, Francis encourages all entrepreneurs to be honest about their strengths and find ways to play to them, even if that means relinquishing, as he did, the title of CEO.Key Takeaways
- How interests in building websites, going to the gym, and sewing and screen printing combined to help him launch a wildly successful business
- How connecting with YouTube influencers helped Gymshark take off
- On using events to build community
- The biggest challenge Gymshark faces right now
- Why Ben traded the role of CEO for Chief Brand Officer
- On separating personal brand from company brand
- Why Gymshark has never taken investments
- What he would do if he were to start a totally new ecommerce brand today
- What his personal life is like now that he’s a successful business owner
- What’s next for Gymshark
Rank #11: 81: 15 Million+ Followers on Instagram & Counting! Interview with The Instagram Queen Gretta Rose van Riel
Every day there’s an entrepreneur out there who believes that they’ve found the golden ticket. The one idea that is so revolutionary that it’s going to change the landscape of their niche and bring them a huge success.
Unfortunately, no matter how great of an idea it may be, nothing happens unless you have a brilliant plan to execute it.
So where to start in this crazy startup world?
Well, according to Gretta Rose Van Riel, it starts off with finding not just the right product idea but the perfect one. By using a bit of research, and a little bit more patience, she was able to find the type of product that took her to over 600k in revenue in just under a year!
By utilizing Instagram she managed to spread her brand’s message and exposure, growing to over 15 million followers in just a few years! It is very rare you’ll find anyone else as savvy as the founder of SkinnyMe Tea when it comes to the world of e-commerce.
In this interview with Foundr Gretta breaks down for us the nitty gritty details of the e-commerce world and shows us just what it takes to make it as a 21st-century entrepreneur.
In this interview you will learn:
- Learn the easiest and cheapest way to build a website for your business
- Important Insights on how to use Instagram to help start, grow and build up your brand account
- Learn how to identify trends and physical products that you can successfully sell online
- How to get your perfect funnel for you to start selling immediately
- The do's and don'ts of E-commerce
& much more!
Rank #12: 201: Zero to $10 Million in 4 Years: How King Kong’s Sabri Suby Went from Work-at-Home Consultant to Booming Agency Founder
To Sabri Suby, business is a jungle and only the strong survive. To be successful, you need to dominate the digital landscape and crush the competition into a fine powder. That fierce attitude has served Suby, and his clients, very well over the years.
Suby is the founder of King Kong, the fastest-growing digital marketing agency in Australia. Last year, King Kong raked in $7 million in revenue from its digital marketing campaigns, over $200 million in sales for its clients, and this year, is aiming to top that.
Hustling since he was a teen, Suby learned how to sell early on. Making a whole lot of cold calls over the course of his life, he never let up. Starting King Kong in his bedroom on his girlfriend's laptop, Suby preferred to jump into the trenches and get his hands dirty instead of wasting time reading business books and attending events. That unrelenting approach definitely paid off.
Listen in as Suby discusses why his agency scaled to millions in revenue so quickly, how to dominate direct response marketing, and why a service-based business should be the top choice for entrepreneurs.
ATTENTION: Suby has partnered with Foundr to teach an epic new course, "Consulting Empire.” If you want to learn how to start and scale a service-based business, whether you are a consultant, coach or freelancer, Suby reveals all of his golden strategies (the exact ones he used to scale from zero to $10 million) in this new course. It’s just about ready so get on the free VIP waitlist here to be one of the first we notify when it launches!
Rank #13: 176: Gamal Codner Scales His Ecommerce Business to $60K/month In 3 Months (Start & Scale Student Spotlight - Part 1)
The Foundr community is full of passionate people from all walks of life, in the trenches daily doing what it takes to make their startup dreams a reality. In this week's podcast, we want to shine the spotlight on one of these rising entrepreneurs who we're especially proud of—Gamal Codner of Fresh Heritage.
In part one of a three-part Start & Scale podcast series, we talked with this corporate-sales-guy-turned-ecommerce-entrepreneur, who overcame some difficult setbacks to scale his business to incredible success. Codner is a student of our Start & Scale ecommerce course, and was able to leverage the principles he learned in the course to grow his physical products business by 30X in just three months.
Before becoming a Start & Scale student, Codner left his corporate sales job to become a successful affiliate marketer. He then joined an accelerator program and decided to create his own ecommerce business. Codner was having some success but it wasn’t until he joined Start & Scale that he was able to use the principles we teach in the course to catapult his business revenue from $2,000 to $60,000 per month.
In this rare interview with an up-and-coming member of the Foundr community, we learn the exact strategies Codner used to create products his audience loves, and take his business to the next level. We are extremely proud of Gamal’s achievements and we are happy to share his inspiring story with you!Key Takeaways
- The one thing you must have to scale your ecommerce business
- How new ecommerce entrepreneurs can get their products in front of large audiences quickly
- Codner’s newest content marketing strategy, and how it will help him reach greater heights next year
- A low-risk strategy to testing new products before you launch them full throttle
- The one low-cost strategy Codner wished he had used during the initial stages of his business
Rank #14: 243: The 5 Traits That Help Founders Go From Dreamer to Doer, With Kim Perell of Amobee
When Kim Perell landed a job at a hot new internet startup in 1998, she thought she had hit the jackpot.
She loved her job and learned a lot, but when the dot-com bubble burst, the startup went bankrupt. What was once a dream company that she recruited many friends to join had become a nightmare when she had to lay off those friends, and then lose her own job too.
“In an instant, someone pushed delete on my life, and my future, my identity,” she says. “My multimillion-dollar stock went up in flames and was worth nothing.”
Perell turned to the one person she thought might give her a loan to start over: her grandmother. And sure enough, even though Nanny didn’t know what the internet was, she loaned her granddaughter $10,000, which Perell spent on a computer, a GoDaddy account for a website, and a one-way ticket to Hawaii to live with her boyfriend rent-free.
Perell launched Frontline Direct, a digital marketing company pairing brands with online advertising. Scarred from the bankruptcy, she was eager to work for herself and get back to basics, which meant focusing on profitability and growth. In 2008, Frontline Direct was acquired for $30 million, and again by Amobee, where Perell now serves as CEO.
Through all the ups and downs, Perell has learned many lessons, which she passes on to fellow entrepreneurs in her latest book, The Execution Factor: The One Skill That Drives Success. After investing in over 70 startups, she noticed one thing stood out in particular for those who succeeded: they focused on execution more than anyone else did.
For her, writing The Execution Factor was a way to pay it forward.
“If I could shortcut the system and share, based on my own experiences, what is important as an entrepreneur, that was really meaningful to me,” Perell says. “And I just felt like my grandma made a bet on me, and I was going to pay that back.”
In addition to the book, she established The Execution Factor Fund to provide seed stage funding to execution-driven startups. One hundred percent of the proceeds from her book are contributed to this fund.
(And in case you were wondering: Perell paid back the loan to her grandma.)Key Takeaways
- The rock bottom moment when the internet startup she worked for went bankrupt in the dot-com bubble burst
- What she did with a $10,000 loan from her grandmother
- Founding Frontline Direct, a digital marketing company, while living rent-free in Hawaii
- Frontline Direct’s multimillion-dollar acquisition
- Her new book, The Execution Factor
- Why vision, though important, is not enough
- The five traits you need to master execution
- How to attract and retain great talent
- What she looks for when investing in businesses
- Thoughts on branding versus direct response
- On if she felt a loss of identity after selling her business
Rank #15: 216: The Art of Creating High-Converting Landing Pages, With Oli Gardner, Co-Founder of Unbounce
“Ninety-eight percent of landing pages are just plain bad.”
This is what Unbounce founder Oli Gardner declared when he began his public speaking circuit four years ago. A bold statement, but he would know.
As co-founder of the landing page software builder, which pulls in $20 million in annual revenue, Gardner confidently claims he has seen more landing pages than anyone on the planet—nearly 100,000 to be exact. These days, he's leveraging his immense knowledge on the topic to help businesses drive more leads and revenue, through Unbounce and as a speaker.
In this interview, learn about the history of Unbounce, Gardner’s top tips for becoming a better marketer, and his golden advice on how to create a landing page that gets his seal of approval.
ATTENTION: We are excited to announce that Oli has partnered with the Foundr School of Entrepreneurship to teach a powerful course, Landing Page Formula. If you want to learn the principles of conversion-center design and get a step-by-step blueprint on how to construct a high-converting landing page (templates included), Oli reveals his proven framework in this in-depth course. We only offer open enrollment a couple of times a year, for a limited time. Get on the FREE VIP waitlist here to be one of the first we notify when we open.Key Takeaways
- The history of Unbounce and how the company rose to prominence
- How to make a landing page that impresses Oli Gardner
- Gardner’s top three tips to becoming a better marketer
Rank #16: 92: A Mastery Lesson on the Process of Selling ANYTHING! with Ben Chaib
One of the greatest misconceptions you'll encounter in the startup world is the one about age. You'll hear would-be entrepreneurs constantly telling themselves that they're too young, or that they're too old, or that they're just waiting for that right moment to finally become an entrepreneur.
There is no perfect moment waiting around the corner for you, because the perfect moment only comes to those who actually go out there and create it.
Ben Chaib, founder of Sell and Succeed, is the perfect example of that. After working in the corporate world for 25 years, he decided that enough was enough. He had the skills and ability to generate millions in revenue, but he wasn't getting the return that we wanted. So he set out and created his own business, and today he's consulting hundreds of other aspiring entrepreneurs on how to market for success.
"We are great at doing things for others, but we are not great at doing it for ourselves. But we deserve it more than others," he says.
While relatively new to entrepreneurship, Ben is no slouch when it comes to knowing how to make a business work.
In our interview with Ben, we get invaluable insight from one of the top business coaches in the world as he breaks down his sales process and shows us what it means to be a great marketer.
In this interview you will learn:
- Ben's 8-step process of marketing and making sales
- The advantages of having a business coach and good mentors to help you start your own business
- Tips on how to make a sales process that is authentically you
- How to find clients and target audiences through Facebook marketing
- Why you need to get your customers to connect and feel comfortable talking about their business with you
- & much more!
Rank #17: 120: The Master of Systems (Michael Gerber) Shares How to Scale Your Business
Thirty years ago, Michael Gerber released a book called The E-Myth: Why Most Businesses Don't Work and What to Do About it.
It carried within it lessons on what it means to be an entrepreneur, the importance of systems in building a scalable business, even the different types of people who start their own businesses. It laid out the common pitfalls that happen to most novice entrepreneurs and gave practical advice on how to avoid them.
The best-selling book has since inspired millions of people to start their own businesses, and is still considered to be a must-read for entrepreneurs everywhere. Startup thought leaders like Tim Ferriss and Seth Godin have heaped praise on the lessons outlined in this book.
But before Gerber began changing the lives of a whole generation of business owners, he explains, he never intended to become an entrepreneur. It was only through a chance meeting with a distraught business owner that Gerber found himself with his first client and in the position to help someone grow a business.
"I discovered something I'd never known before, and that is the conclusion I've come to over the years—that despite the obvious differences between industries, between vertical markets, between kinds of companies, what I began to discover was that from a business development perspective, they're not different at all."
Despite all the technological changes that have happened since that first client, Gerber asserts that the key principles behind building a business have remained the same.
In this episode you will learn:
- What exactly it is that makes an entrepreneur different from everyone else
- How to be a dreamer, a thinker, a storyteller, and a leader
- The difference between strategic and tactical thinking, and which one you should be doing
- Why everyone should start thinking about building a business
- How to make your business unique, even if your product isn't
- & much more!
Rank #18: 79: How to use Instagram to Generate Millions of Dollars in Your Niche with Deonna Monique
One common trait among successful entrepreneurs is a sense of urgency—spotting a need and responding without hesitation in order to address and capitalize on it, even when that means taking a risk.
Deonna Monique is a prime example. As a consumer of hair extensions, she had long struggled with finding the right product, and what she saw as a lack of authenticity in the market. But when she realized through social media that the problem was much bigger than her own, she started a company.
“I thought I was on to something,” Monique tells Foundr. “So a week after I opened my business, I quit my job. I just went for it.”
Despite some serious tests of faith along the way, Monique stuck with her company Boho Exotic Studio, and ended up earning seven figures in that first year, she says. Now approaching three years in business, and she has a strong foothold, all with her chief channel of marketing being social media platforms like Instagram.
Monique’s lack of hesitation, no-nonsense approach to connecting with her customers, and faith in the quality of her product and service, have added up to a stunningly fast ascent, all in the face of serious business and personal hurdles.
In this interview you will learn:
- How to let your customer be the face of your company
- What to do when it feels like you've hit rock bottom as an entrepreneur
- The best ways to hack social media marketing to further your brand and grow your audience
- The perils and benefits of diving straight into building a business as a new entrepreneur
- The importance of looking past all the doubters and believing in yourself and your dreams
- & much more!
Rank #19: 194: From Zero To $20 Million, A Story Of Courage And Relentless Discipline, with Steve McLeod of Fire And Safety Australia
Former firefighter Steve McLeod turned his passion for helping people into a nationwide business, scaling his Fire and Safety Australia company to eight figures in 10 years. In addition to running a profitable company, McLeod also empowers entrepreneurs by teaching them how to become more courageous and run goal-focused businesses that never give up.
According to McLeod, it takes courage to protect and serve, especially when danger could be present at every turn. But it takes another kind of courage to withstand the pressures of entrepreneurship to build and scale a $20 million dollar company.
In this inspiring interview, McLeod discusses his latest book, Courage for Profit, and reveals some of the gold he has learned from his own struggles, successes, and failures. He outlines the key principles entrepreneurs need to embody if they want to scale their businesses. We salute McLeod for his passion for serving and helping people. Way to go!Key Takeaways
- The 4-part formula that fueled McLeod’s massive success
- The red-green-yellow matrix system for smashing goals (you've probably never heard this before)
- The key to being super-focused, even if you struggle with constant distractions
- The two most important things you need to know to scale your company
- How to hire and keep the employees who will drive your business forward
Rank #20: 82: The Secrets to Success & Hustle with Gary Vaynerchuk of Vayner Media
Gary Vaynerchuk is a bona fide Internet celebrity. At last count, he was sitting pretty at 1.21 million Twitter followers, and 226,000 Instagram followers. He’s appeared in the Wall Street Journal, Time Magazine, on Late Night with Jimmy Fallon, Conan O’Brien, Ellen, CNN, and MSNBC. He’s now the CEO of VaynerMedia, a digital agency with more than 600 staff. Vaynerchuk is an entrepreneur, investor, New York Times best-selling author, speaker, and, hailing from greater New York City, a fervent Jets fan.
But his success all started with Wine Library TV, a video blog he started when YouTube was still a 1-year-old Internet debutante. From the start of his career, Vaynerchuk has mastered social media to draw attention to his online persona GaryVee, and since then has leveraged his fame to build success with over a decade of shrewd planning and execution. But there’s one secret to success that Vaynerchuk always comes back to.
“The reason that I’m speaking to you is that I’ve worked harder than you.”
These brazen words were uttered by Vaynerchuk during one of his many training videos. While it’s impossible to know just how true that is, this is a belief central to Vaynerchuk’s life. Hard work is everything.
When discussing his success, the word hustle frequently bobs to the surface. “My hustle is better than everybody else’s,” he says, “so I have to bet on it. I bet on my strengths.” And despite living in an age of lifehacks and shortcuts, Vaynerchuk remains a staunch advocate of simple hard work. Armed with little more than his ball-of-fire personality and a will to succeed, he’s built an attention-hungry business empire worth millions.
In this interview you will learn:
- The best strategies to leverage social media for your business
- What to look out for when it comes to creating the perfect social media strategy
- The secrets to creating valuable content and why it works
- How to take care of your employees and build long-lasting and loyal relationships
- The secrets behind each social media platform and how to take advantage of each one
- & much more!
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