Ranked #1
Shinerunner Ep3 – Pursuing Austin
Shinerunner Ep3 – Pursuing Austin
With our target market clearly defined, we strategize on how to influence and persuade Austin, steering him to your bran... Read more
20 Aug 2018
•
26mins
Ranked #2
Shinerunner Ep19 | Preparing for the Annual Business Plan Meeting
Shinerunner Ep19 | Preparing for the Annual Business Plan Meeting
Episode 19 (finally!) is here! In this “ABP” pod cast, Mark shares his insights and experiences on how to prepare for th... Read more
20 Aug 2019
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25mins
Ranked #3
Shinerunner Ep4 – The Four P’s
Shinerunner Ep4 – The Four P’s
In episode IV we dissect the marketing mix (Four Ps) and focus on Distribution (the upside down P). Mark will throttle t... Read more
3 Sep 2018
•
20mins
Ranked #4
Shinerunner Ep21 | State of the Industry
Shinerunner Ep21 | State of the Industry
Episode 21 of Shinerunner Craft Marketing introduces the show’s first executive speaker interviewed by host, Mark Colbur... Read more
23 Oct 2019
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50mins
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Ranked #5
Shinerunner Ep5 – The Wholesaler
Shinerunner Ep5 – The Wholesaler
Having sat on this side of the table for over 15 years, Mark will provide a comprehensive list of questions to ask prosp... Read more
15 Sep 2018
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32mins
Ranked #6
Shinerunner Ep22 | Tips for the Supplier Sales Rep
Shinerunner Ep22 | Tips for the Supplier Sales Rep
In this episode, Mark fields a listener question and decides to dedicate the show’s topic to the inquiry. The question c... Read more
20 Nov 2019
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25mins
Ranked #7
Shinerunner Ep20 | Fighting Rotation Nation
Shinerunner Ep20 | Fighting Rotation Nation
Episode 20 of the Shinerunner Podcast confronts the On-Premise draft handle “Merry-Go-Round” or “One and Done” trend tak... Read more
19 Sep 2019
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20mins
Ranked #8
Shinerunner Ep16 | Wholesaler Training And Motivation
Shinerunner Ep16 | Wholesaler Training And Motivation
In this revealing episode Mark shares with you his in-depth wholesaler sales rep experiences with suggestions on how to ... Read more
19 Apr 2019
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20mins
Ranked #9
Shinerunner Ep8 – More Beer Sales Incentive Ideas
Shinerunner Ep8 – More Beer Sales Incentive Ideas
After attending the California Craft Beer Summit, Mark returned with a myriad of trend data that he shares along with th... Read more
21 Nov 2018
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36mins
Ranked #10
Shinerunner Ep6 – Motivate The Wholesaler
Shinerunner Ep6 – Motivate The Wholesaler
Many suppliers complain that their brands don’t receive any wholesaler sales effort once in the master catalogue or pric... Read more
12 Oct 2018
•
20mins
