Rank #1: What exactly is great customer experience?
Philip takes a moment to explore what makes a great customer experience with Nick Law, Chief Creative Officer of Publicis Group, R/GA's US Chief Creative Officer Tiffany Rolfe and Daniel Bonner, Global Chief Creative Officer of Wunderman.
Rank #2: Should brands leave making the world a better place to politicians, NGOs and the UN?
Philip takes a moment to explore whether brands should "do good" with SY Lau, Senior Executive Vice President, Chairman of Group Marketing and Global Branding at Tencent, P&G's Chief Brand Officer Marc Pritchard, Patagonia Marketing Director, Europe, Alex Weller, Michelle Melendez, Senior Director of Global Philanthropy at Global Citizen, and Gustavo Lauria, the CCO of We Believers.
Rank #3: How can brands earn the right to be authentically part of culture?
Our third question is one that everyone who produces creative work has to address: How can brands earn the right to be authentically part of culture? Philip tries to come up with some answers with a little help from Burger King CMO Fernando Machado; the Chairman and Founder of Translation and United Masters, Steve Stoute, and Nils Leonard, the Creative Founder of Uncommon Creative Studio.
Rank #4: Why is everyone struggling so much with inclusion, equality and diversity?
In our second episode, Philip has an increasingly urgent issue in his sights. It’s a question that many have been asking for years: Why is everyone in advertising struggling so much with diversity, inclusion and equality? He examines the issue in conversation with Adrianne Smith, the Founder and President of the Cannes Can Diversity collective, Monique Nelson, the Chair and CEO of UWG, and Madonna Badger, Chief Creative Officer of Badger & Winters.
Rank #5: Why is it so hard to prove the value of creativity?
In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.