Cover image of What It Means

What It Means

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those ch... Read more

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Ranked #1

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Top 10 Emerging Technologies In 2023

Top 10 Emerging Technologies In 2023

Struggling to figure out which emerging techs to focus on in the year ahead? In this episode, VP of Emerging Tech Portfo... Read more

27 Jul 2023

32mins

Ranked #2

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IoT Benefits And Risks

IoT Benefits And Risks

The internet of things (IoT) brings a lot of potential — and a lot of risk. In this episode, Principal Analyst Michele P... Read more

20 Jul 2023

32mins

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Ranked #3

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Generative AI Steals The Spotlight At Cannes Lions

Generative AI Steals The Spotlight At Cannes Lions

Excitement around generative AI was palpable at last month’s Cannes Lions International Festival of Creativity. VP and P... Read more

13 Jul 2023

33mins

Ranked #4

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Unlocking The Value Of Conversational Intelligence

Unlocking The Value Of Conversational Intelligence

In this session from last year’s Data Strategy & Insights Forum, Principal Analyst Max Ball discusses the latest tre... Read more

29 Jun 2023

31mins

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Ranked #5

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How “Tucked” CMOs Can Take Charge

How “Tucked” CMOs Can Take Charge

Nearly half of B2C chief marketing officers don’t report to the CEO but instead, a different C-suite role. What’s behind... Read more

22 Jun 2023

31mins

Ranked #6

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Applying 2022’s Security Lessons To 2023 Threats

Applying 2022’s Security Lessons To 2023 Threats

The best way to predict the future is to understand the past. In this episode, Principal Analysts Sandy Carielli and Bri... Read more

15 Jun 2023

33mins

Ranked #7

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The CIO’s Role In The Growth Agenda

The CIO’s Role In The Growth Agenda

As business becomes more technology-driven, the role of technology leaders is changing, as well. In this episode, VP, Se... Read more

8 Jun 2023

31mins

Ranked #8

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How Creative Commerce Fuels Loyalty Across The Customer Lifecycle

How Creative Commerce Fuels Loyalty Across The Customer Lifecycle

From streaming services to ice cream, creative commerce is revolutionizing commerce by integrating all phases of the buy... Read more

1 Jun 2023

33mins

Ranked #9

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The Surprising Benefits Of Autism-Friendly Hiring Practices

The Surprising Benefits Of Autism-Friendly Hiring Practices

As recruitment challenges persist, business leaders are looking to broaden their talent pools. In this episode, Senior A... Read more

25 May 2023

24mins

Ranked #10

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For B2C Companies, Alignment = Profit

For B2C Companies, Alignment = Profit

Aligning customer experience, marketing, and digital functions around customer needs fuels growth for B2C companies. VP ... Read more

18 May 2023

17mins

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